Blog

ABP News Launches ‘Narendra Bhai’ Docu-Series – An Unparalleled Dive into the Life of India’s Prime Minister

NEW DELHI, 11th May 2024 – ABP News, one of India’s leading Hindi news channels, is set to launch an exceptional documentary series titled “Narendra Bhai”, offering an unparalleled dive into the life of India’s Prime Minister Narendra Modi. Scheduled to premiere on May 11th, the series will comprise five episodes airing every Saturday at 9 PM, with repeat broadcasts on Sundays at 10 PM.

“Narendra Bhai” promises to bring unheard stories and untold tales from people you haven’t met before, shedding light on the Prime Minister’s youth, adulthood, and the unwavering spirit that has driven him throughout his life’s journey. From the humble streets of Vadnagar to the corridors of power in New Delhi, the series aims to capture the essence of Prime Minister, Narendra Modi’s story, a perfect mix of purpose, perseverance, an unending love for the country, and a fire to fight for better change. The show will be hosted by the renowned actor and voice-over artist Sharad Kelkar.

The making of ‘Narendra Bhai’ signifies a significant achievement, presenting a distinctive portrayal of the Prime Minister’s life. The documentary series offers perspectives from those intimately familiar with his journey, illuminating narratives of resilience, determination, and unwavering commitment to the nation.

ABP News has consistently excelled in delivering content that not only educates but also motivates, spotlighting the trajectories of visionary leaders who influence the nation’s story. With an ongoing dedication to innovative content and programming, ABP News seeks to inspire viewers, instilling a profound sense of empowerment and motivation to contribute positively to the nation’s advancement.

Taboola’s Skimlinks Reveals Insights into Mother’s Day Shopping Trends

New Delhi, May 11, 2024 – As Mother’s Day approaches, Skimlinks, a Taboola company and the world’s largest commerce content monetization platform, unveils key insights into the shopping trends and reader preferences shaping this year’s celebrations. Skimlinks reports a spectacular +76% year-on-year growth in clicks compared to the same period last year, indicating a significant surge in online shopping activity. Interestingly, the Skimlinks network witnessed a surge in Mother’s Day-related traffic as early as April 1st, with a substantial increase in clicks three weeks prior to the event. This early surge suggests that consumers are not only planning but also indulging in early purchases, turning to online platforms for their shopping needs.

Top Performing Product Categories

Luxury fashion shines as the top-performing category, attracting the most clicks in the last two weeks. Jewelry and designer handbags are the clear favorites, sparking excitement for premium gifting. Fashion, from clothing to accessories, has experienced a remarkable 60% weekly growth in traffic through the Skimlinks network, with dresses and shoes becoming the season’s must-have trends.

Plants and flowers are enjoying a surge in popularity, as consumers secure flower bouquets three weeks before Mother’s Day, reflecting an increased focus on early preparation and meaningful gifts. Meanwhile, health and wellness products, especially beauty goods like makeup, skincare, and hair care, have seen a 33% week-over-week rise in clicks in the run-up to Mother’s Day, highlighting the rising trend of self-care and pampering.

Top Performing Content Themes

In addition to product searches, consumers are engaging with a variety of content related to Mother’s Day. According to Skimlinks data, consumers are on the lookout for unique and thoughtful gift ideas to make this Mother’s Day extra special. From DIY crafts to personalized gifts, the quest for the perfect present is driving significant engagement.

Budget-friendly gift options are gaining traction as consumers seek affordable yet meaningful gifts for their loved ones. The emphasis on value and sentimentality is evident as shoppers explore cost-effective gift solutions. Trustworthy product reviews play a crucial role in helping consumers make informed purchase decisions, especially when it comes to gifting. Detailed reviews and recommendations are influencing consumer behavior as they seek the best products for their loved ones.

Consumers are interested in exploring fun and creative ways to celebrate Mother’s Day. From family brunch ideas to virtual events, there is a growing trend towards unique and memorable Mother’s Day activities that bring families together.

Insights for Retailers, Publishers, and Advertisers

With the surge in online traffic during the Mother’s Day period, retailers have an ideal opportunity to boost their sales. Offering attractive deals and discounts can help attract last-minute shoppers and take advantage of the growing trend of early shopping. Publishers can utilize these insights to craft engaging content that connects with their audience, offering valuable insights into trending products and gift ideas. This engagement can drive traffic and enhance user interaction on their platforms. Advertisers, armed with an understanding of consumer preferences and shopping behavior, can then create targeted campaigns that resonate with their audience. Crafting compelling ads that lead to conversions enables advertisers to maximize ROI during the Mother’s Day shopping season.

Kangana Ranaut Visits Shri Sudhanshu Ji Maharaj Dhyan Shivir-Chandrayan Tap Sadhana Commences in Manali

Manali, Himachal Pradesh– 11th May 2024 – The annual Dhyan Sadhana Shivir, a spiritual event organized by renowned His Holiness Sudhanshu Ji Maharaj and Dr. Archika Didi, has commenced in Manali (7th May 2024- 23rd May 2024). Every year thousands of devotees visit this Shivir to reconnect with their souls and find a purpose in their lives. The aura of HH Sudhanshu Ji Maharaj and his vision for life has been a guiding light for everyone. Devotees come from all walks of life. This year’s event has already welcomed notable figures, including Shri Jai Ram Thakur, former Chief Minister of Himachal Pradesh and currently Leader of Opposition and acclaimed Bollywood actress Kangana Ranaut, who came to seek the blessings of HH Maharajshri at Anand Vardhan Resort, Manali.

Stepping into its 20th year, the Shivir has witnessed over 15,000 participants from India and across the globe seeking spiritual growth and inner peace. Chandrayan Tap Sadhana is a kind experience. It is an ancient Indian spiritual practice that follows the lunar cycle for self-purification and spiritual growth.

By aligning practices with the different phases of the moon, this sadhana helps in achieving a balance between negative and positive energies within us, ultimately leading to spiritual elevation. It is a sacred journey guided by the luminescent grace of Shri Sudhanshu Ji Maharaj along with Dr. Archika Didi. This sadhana is based on the science of the moon that helps in overcoming karmic bondages.

The event is being held at the serene Anand Vardhan Resort, nestled in the lap of Himalayas. The 2024 Dhyan Shivir offers a unique program designed to empower participants on their spiritual journey and break free from negative patterns.

In the words of His Holiness Sudhanshu Ji Maharaj, the guiding light behind the Shivir, “The Dhyan Shivir is a pilgrimage for the soul. It’s an opportunity to embark on a profound journey inward, discovering the immense potential that lies within each of us. Through dedicated spiritual practices, we can cultivate inner peace, connect with our true essence, and illuminate the path towards a life of fulfillment.”

The Dhyan Sadhana Shivir offers a multifaceted program:

Nitya Sadhana: Daily spiritual practices that act as the foundation for inner transformation. These practices cultivate self-discipline and pave the way for lasting peace.

Divine Bliss Meditation: A powerful technique designed to unveil the truth of your existence and rekindle the light of enlightenment within.

Walking Meditation: Learn to integrate mindfulness into every step, fostering a deeper connection with the present moment and appreciating the beauty that surrounds us.

Divya Shakti Sadhana: Explore the art of pranayama (breathwork) to awaken and balance the seven chakras, the energy centers within your body.

The Dhyan Shivir provides a unique platform for spiritual seekers from all walks of life to come together, learn, practice, and experience the transformative power of meditation and self-discovery.

Whether you yearn to break free from negativity and limiting beliefs, cultivate inner peace and lasting joy, or deepen your connection with the divine, this program offers a powerful path forward.

Burash Celebrates Moms with a Special Four-Course Mother’s Day Menu

Noida, 11th May 2024 – This Mother’s Day, treat your mom with an unforgettable culinary experience at Burash – a casual dining Mediterranean restaurant. Renowned for its fusion of expert techniques and seasonal ingredients, Burash has specially crafted a four-course menu to celebrate moms in a delectable culinary way.

Founder & Chef Rishab Gupta, the visionary behind Burash invites guests to experience a gastronomic journey like no other, featuring a delightful and vibrant selection of signature dishes highlighting fresh, locally sourced ingredients. Priced at Rs. 1399++ per person, this exclusive menu will only be available on May 12th, 2024 at Burash located in Sector 132, NOIDA.

The four-course tantalizing menu will feature:

• · A starter salad to awaken the palate – Kesari Mango, Chilli Jam, rocket, candied almonds, whipped honey.
• · A delectable appetizer to tantalize the taste buds – Wild Rice Arancini

A choice of enticing main course options, catering to vegetarian, vegan, gluten-free, and non-vegetarian preferences. – Cacio E Pepe Spaghetti
A delightful dessert to end the celebration on a sweet note- Sticky orange pudding with Vanilla Bean Ice Cream.
Chef Rishab Gupta expresses his enthusiasm, stating, “This Mother’s Day, Burash is thrilled to offer a special menu that celebrates the unparalleled love and nurturing spirit of mothers. It’s a chance to savor delicious food and create lasting memories with the most important woman in your life.”

The guests can indulge in more than just the delicious food at Burash this Mother’s Day. The restaurant also offers a warm and inviting ambiance, setting the stage for a truly memorable celebration. Burash offers indoor or outdoor seating options, both meticulously designed to provide a serene and comfortable environment for the guests.

Every mother who will be a guest at Burash will receive a pleasant surprise souvenir from the restaurant’s management, carefully handpicked to leave a lasting impression and express appreciation.

Sleepwell creates a call to action for our tireless mothers with – #SleeplessMoms – A Call to Action

Mumbai, India, 11th May 2024: Sleepwell, India’s leading and most trusted mattress brand has created a special ode to moms who lose their sleep in the pursuit of raising their child, but do it all with a smile on their face. The campaign titled #SleeplessMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.

The campaign idea germinated from the findings of a survey called the Indian Sleep Disorders Association where it was revealed that on average, Indian mothers get 1-2 hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from the All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20% decrease in cognitive function.

Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question the biases of the audience. The brand believes that caring for mothers goes beyond a single day of celebration and it is a commitment rooted in compassion and understanding.

Celebrate Mother’s Day with Vinod Cookware: The Perfect Gift for Every Kitchen Enthusiast

Vinod Idli Cooker: Make breakfast special with our versatile Idli Cooker. Crafted from high-quality stainless steel, it’s designed to easily whip up fluffy idlis, delectable dhoklas, and savory patras. Breakfast will always be a delight with its innovative SAS bottom ensuring uniform heat distribution.

Vinod Zest Ceramica Kadhai: Elevate her cooking experience with our Ceramica Kadhai. Crafted from 100% mineral ceramic, it offers a stick-free surface that’s a breeze to clean. Let her explore flavors effortlessly, knowing that our kadhai is compatible with both gas and induction cooktops.

Vinod Zest Ceramica Tawa: For the queen of dosas and rotis, our Ceramica Tawa is the perfect companion. Crafted with heat-resistant handles and 100% mineral ceramic, it promises evenly cooked delicacies every time. Let her culinary creations shine on any cooktop, be it gas or induction.

Vinod Zest Ceramica Frypan: Make stir-fries and sautés a breeze with our Ceramica Frypan. With its non-stick ceramic surface and induction-friendly design, it’s a must-have for every kitchen. Let her whip up delicious meals without worrying about cleanup.

Vinod Platinum Triply Stainless Steel Combo Set: Give her the gift of culinary excellence with our Triply Stainless Steel Combo Set. Featuring a triple-layer construction and SAS technology, it ensures even heat distribution for perfect results every time. From simmering soups to searing steaks, this set has her covered.

This Mother’s Day, show your appreciation for the culinary genius in your life with Vinod Cookware. Let’s celebrate the love, warmth, and delicious memories that moms bring to our tables every day.

Godrej Yummiez Study: Indian 18-30-Year-Olds Lead Snacking Trends on International Day of Families

Mumbai, 11^th May 2024: The International Day of Families is celebrated annually on May 15th. In India, one of the key moments that brings families together is the daily ‘chai time and snacks.’ This tradition transcends age groups, from kids to senior citizens, making it a perfect bonding time for families. An interesting study titled ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a brand of ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), examines which age group typically decides on the choice of snacks consumed in families, amidst the plethora of options available in the market. This insight into family snacking dynamics is particularly insightful as we celebrate the International Day of Families, highlighting the role of food and snacks in bringing families together.

According to the report, youths (male – female both) aged between 18-30 take the lead in deciding the family’s snacking choice, accounting for 34%, kids at 27%, followed by Adults and Senior Citizen at 22% and 12% respectively. When compared across regions, the Godrej Yummiez report shows that youth in the East have the highest influence in making snacking choices, scoring 40%. Following closely behind are youth in the West, with a score of 34%. Meanwhile, youth in the North and South of India demonstrate a comparable level of influence on snacking choices, with 33% and 32%, respectively.

Speaking about the insights and the report, Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods Limited (GTFL), stated, “Godrej Yummiez is proud to be a category thought leader, deeply understanding consumers and shaping trends that redefine the frozen ready-to-cook segment. Our India Snacking Report is a testament to this commitment, offering valuable insights into snacking trends and highlighting the increasing influence of youth in shaping family snacking choices. It’s fascinating to see the significant shift in traditional family dynamics, with youngsters aged 18-30 now taking the lead in deciding snacking preferences. This trend reflects the evolving consumer landscape and the growing demand for affordable, convenient, and easy-to-make options, and encourages youths to explore new snacking categories.”

One interesting trend highlighted in the report is the emerging role of children in snack decision-making, particularly in Hyderabad, where they account for 33% of choices. The report also provides city-wise data on youth-led snacking decisions across India’s key cities. Kolkata leads with 40% of youth influencing family snacking choices, followed by Lucknow at 37%, Ahmedabad at 36%, Bangalore at 35%, and Mumbai at 34%. Delhi and Jaipur tie at 32%, while Pune and Chennai follow closely at 31% and 30%, respectively.

Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.

Exploring Interaction Opportunity || Multiwoven’s Acquisition by AI Squared

Mumbai, 11th May 2024 AI Squared, a leading technology provider for integrating information into web-based business applications, announces its acquisition of the world’s number one open-source Reverse ETL (rETL) company, Multiwoven. With this acquisition, AI Squared furthers its commitment to helping organizations simplify the movement of data and AI insights into business applications.

The acquisition of Multiwoven comes less than two weeks after AI Squared’s nearly $14 million Series A funding round, which was led by ANSA Capital and NEA. Making the acquisition so quickly after announcing this funding is a signal to the industry that AI Squared will continue to make bold decisions that enable organizations to augment business workflows with robust information.

Reverse ETL is the process of taking organized data from a data warehouse and moving it into applications and tools that businesses use daily, such as sales, marketing, and advertising platforms. AI Squared will be incorporating Multiwoven’s rETL capabilities into its existing enterprise offering to help organizations more efficiently integrate robust data and AI insights into business applications.

Along with integrating Multiwoven’s technology into its enterprise platform, AI Squared will proudly continue to support the active development of Multiwoven’s open-source technology, which has the fastest-growing Connector ecosystem driven by the open-source community. This commitment to supporting Multiwoven as an open-source project signifies AI Squared’s recognition of the critical role that open-source plays in driving technological innovation.

The Multiwoven team joins AI Squared as part of the acquisition, with Multiwoven’s founders assuming leadership roles at the company. Sujoy Golan will now serve as AI Squared’s Chief Product Officer, Nagendra Dhanakeerthi will serve as Chief Technology Officer, and Subin Thattaparambil will serve as SVP of Engineering.

“From my experiences as a data-science executive at the National Security Agency and as an early employee at Databricks, I recognize and respect the critical role that the open-source community plays in fueling innovation,” says Benjamin Harvey, Ph.D., AI Squared’s founder and CEO. “Now as a singular organization, AI Squared and Multiwoven will continue to lead the way in open-source rETL, while simultaneously bringing critical data-movement functionality to our customers.”

“We created Multiwoven to solve the significant complexities around integrations and data movement that data teams grapple with when trying to use their customer warehouse data for their business tools. With our new combined team, we will be able to accelerate the development and growth of Multiwoven open-source, which will remain free to use. We are also excited to now introduce advanced capabilities to activate AI/ML data, together with AI Squared,” says Sujoy Golan, Multiwoven’s Co-founder and CEO.

The Multiwoven team brings exciting innovations around data activation and data integration to the forefront at AI Squared. To learn more about the advancements that the Multiwoven acquisition is enabling at AI Squared, visit AI Squared’s website.