8, May 2024
Columbia Pacific Communities Awards Digital Mandate to Buffalo Soldiers
New Delhi,8th May 2024, Buffalo Soldiers, celebrated as the ‘Rising Maverick Agency of 2023′, announces its latest client acquisition – Columbia Pacific Communities, India’s largest and most preferred senior living community operator. This partnership symbolizes a new chapter in digital engagement for senior living, with Buffalo Soldiers managing Columbia Pacific Communities’ social media, and online reputation, and crafting innovative campaigns throughout the year. This collaboration aligns with Columbia Pacific Communities’ commitment to providing exceptional care and experiences for seniors, enabling them to enjoy their golden years to the fullest.
“This partnership with Buffalo Soldiers is a step towards enhancing our digital engagement, reaching out to more seniors and their families, and creating awareness about the enriching lifestyle we offer,” says Sanjay Vishwanathan, Senior Vice President – Sales and Marketing, Columbia Pacific Communities. “Partnering with Buffalo Soldiers allows us to create this engagement in new and meaningful ways. We’re excited to see how this partnership will enrich our communication and storytelling,” Sanjay Vishwanathan added.
Columbia Pacific Communities stands at the forefront of senior living in India, offering a blend of comfort, community, and care. Their decision to partner with Buffalo Soldiers reflects a commitment to innovation and excellence in their digital presence. Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors. This is a unique opportunity to redefine how senior living communities engage online.” “CPC offers us a chance to delve into a sector that’s close to our hearts. Seniors have rich stories and experiences, and our aim is to bring these stories to life digitally, connecting them with a broader audience,” Chakrabarti added.
Buffalo Soldiers’ expertise in digital creativity is set to bring a fresh perspective to the senior living sector, highlighting the vibrant and fulfilling lifestyle that Columbia Pacific Communities provides. This partnership is not just about marketing; it’s about creating a community and a sense of belonging online. Buffalo Soldiers plans to use its expertise to develop content that celebrates the spirit of senior living, fostering a sense of connection and engagement among the residents and their families.
Through innovative digital campaigns, Buffalo Soldiers aims to highlight the unique aspects of Columbia Pacific Communities, showcasing the vibrant lifestyle and comprehensive care they offer. This synergy is expected to not only elevate the brand’s presence but also contribute significantly to the conversation around senior living in India.
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- By Rabindra
8, May 2024
A Complete Guide to Choosing the Right TV Size for Your Home
Televisions have evolved beyond mere entertainment and are now essential in our daily lives. While features like Dolby Vision & Dolby Atmos speakers and sleek bezel-less designs are appealing, choosing the right TV size is crucial for an immersive viewing experience. Brands like Haier offer a range of screen sizes, empowering consumers to find the perfect fit for their home space. Here’s a comprehensive guide to selecting the ideal TV size for your home, ensuring you find the perfect TV sweet spot for your living room.
Room Size: The size of the room where the TV will be placed is crucial. Larger rooms benefit from bigger screen sizes, ideally 55 inches or above, for a comfortable viewing distance and a cinematic experience. In smaller rooms, opt for a 32 to 43-inch TV, especially if sitting closer. However, to fully appreciate a larger screen, a higher resolution like 4K is recommended. Additionally, content consumption habits play a role; consumers who enjoy sports or fast-paced games may prefer a larger screen for better visibility, even in smaller rooms.
· Small Rooms (Up to 8 Feet Viewing Distance): Ideal for cozy bedrooms or dens, TVs between 32 and 43 inches offer excellent picture quality without overwhelming the space. Haier India provides multiple TV options in this size range, featuring immersive audio, Google TV support, and AI smart voice by Google Assistant.
· Medium Rooms (8 to 12 Feet Viewing Distance): Living rooms, dining rooms, or family entertainment areas typically fit TVs ranging from 43 to 55 inches. Haier offers various models in this segment, running on the Google TV platform with Dolby Vision and Atmos support.
· Large Rooms (12 Feet and Beyond Viewing Distance): Spacious living areas or home theatres are perfect for TVs exceeding 55 inches. Haier India’s S800QT QLED TV series, available in sizes from 43-inch to 75-inch, offers features like 4K QLED panels, Dolby Vision and Atmos, 60Hz variable refresh rate, and DLG120Hz technology.
Viewing Distance: The distance between the TV and the seating area is crucial for comfortable viewing. As a rule, the ideal viewing distance is 1.5 to 2.5 times the diagonal size of the TV screen. For example, if you have a 50-inch TV, the viewing distance should be between 6.5 to 10.5 feet. Therefore, it’s important to consider this factor when choosing the right TV for your home space.
Resolution: Resolution is another crucial factor to consider when choosing a TV. In the Indian market, various resolutions are available, including HD Ready, Full HD and 4K Ultra HD. Higher resolutions offer sharper images and more detail, enhancing the viewing experience. Opting for a higher resolution is ideal for larger screen sizes, ensuring optimal clarity. These options are available across various screen dimensions in premium TVs. Haier India provides HD, FHD & 4K UHD resolutions, catering to diverse viewing preferences and budgets.
Room Aesthetics: The size of the TV screen significantly impacts a room’s appearance and style. A small TV can look out of place in a large room, while an oversized one can overpower the space. Therefore, it’s vital to balance the screen size with the room’s dimensions, furniture, and decor. A well-proportioned TV enhances the room’s overall balance and harmony. A larger screen can serve as a focal point, but it must complement the room’s design for a cohesive look and feel.
Choosing the right screen size for your TV is crucial for an immersive viewing experience. Considering these factors should simplify the decision-making process and enable you to make an informed choice. Haier India offers a diverse range of televisions, spanning from 32 to 75 inches, to meet the varied needs of Indian consumers.
8, May 2024
Portronics Introduces Talk Three: Wearable Bluetooth Speaker
New Delhi, 8th May 2024 – Tired of dealing with uncomfortable earbuds and bulky headsets. Portronics India’s most loved gadgets brand Introduces Talk Three, a wearable Bluetooth Speaker for hands-free communication and immersive music experiences. Designed for those who are always on the move, this ultra-compact Bluetooth speaker offers unparalleled portability without sacrificing sound quality.
Weighing a mere 67g, the feather-light Talk Three packs a punch with impressive audio output and a long-lasting battery life of up to 10 hours. Whether you’re exercising, cycling, driving, cooking, or simply unwinding, this innovative device keeps you connected with crystal-clear music and seamless calls, wherever you go.
Equipped with a built-in microphone, the Talk Three lets you make voice and video calls with exceptional clarity, perfect for catching up with friends or attending virtual meetings. Thanks to its advanced Bluetooth V5.3 chip, the Talk Three offers seamless pairing with your smartphone, tablet, or laptop, providing a stable connection at distances of up to 10 meters. Plus, the single 2W driver delivers rich, immersive sound for music, movies, and calls alike, ensuring an enjoyable listening experience every time.
Not only is the Talk Three compact and lightweight, but it’s also rugged and water-resistant (IPX5), making it suitable for outdoor adventures and active lifestyles. Double-sided magnets and a spring clip ensure it stay secure on your bike, gym equipment, clothing, or anywhere you need it. Designed for ease of use, the Talk Three features intuitive tactile buttons on the grille offering effortless control over playback, volume, and calls., Its user-friendly design ensures a seamless audio experience, so you can focus on what matters most – enjoying your music and staying connected.
8, May 2024
Kai India offers Perfect Gift for Culinary Enthusiast Moms
As Mother’s Day approaches, Kai India, the Indian subsidiary of Japan’s leading brand KAI with over a 115-year legacy in crafting exceptional kitchen and beauty tools, is proud to offer the ideal gift for moms who love to cook.
This year, show your gratitude by gifting your mother the Kai Hocho Premium Chef Knife—an essential addition to any kitchen. Renowned for its razor-sharp blade and versatile functionality, this premium chef knife is designed to make cooking a joyous and effortless experience.
The Kai Hocho Premium Chef Knife is a multipurpose Japanese-style knife, suitable for various kitchen tasks like chopping, slicing, and dicing. Its strong polypropylene handle ensures a firm grip for comfort and safety, making it a reliable choice for both domestic and commercial use.
The knife’s high-quality carbon steel blade provides precision and durability, allowing users to experience fine cutting with ease. From preparing fruits and vegetables to cutting through larger pieces of meat, this premium chef knife does it all. The KAI India’s Kai Hocho Premium Chef Knife can be purchased for only INR 749 on www.kaiindiaonline.com and various other leading e-commerce platforms.
Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.
Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. They are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward toward becoming a household name in India.
7, May 2024
Investing in Change: Sunteck Realty Promotes Healthier Communities, Creates Awareness on Menstrual Health & Well being
May 7th, 2024, Mumbai: Sunteck Realty, renowned for its commitment to excellence and sustainability, empowered 1,000 adolescents’ girls promoting menstrual health awareness at various municipal schools. Mentoring about menstrual health care and hygiene can help women and girls from underprivileged backgrounds continue their education, maintain their health, and preserve their dignity.
The National Family Health Survey (2020-21) highlights that over 30% of women in India aged 15 to 24 do not use hygienic methods of protection during their menstrual cycles. An alarming estimate suggests that each year, 20% of girls in India discontinue their education due to a lack of access to quality menstrual products. Additionally, 40% of girls are reported to miss school days during their periods, a situation exacerbated by the diminished accessibility of menstrual products in lower-income families.
Even in urban areas like Mumbai, the gap in awareness and access to menstrual hygiene remains stark. The challenge is compounded by the cost implications of single-use sanitary napkins, which, despite being a necessity, become a significant recurring expenditure. Many young girls either make do with inadequate alternatives or use single-use sanitary pads less frequently than recommended, adversely affecting their health.
Through Project Lajja, Sunteck Realty has distributed reusable cloth pads kits to each girl, offering a cost-efficient and eco-friendly approach to managing menstrual health and hygiene. Project Lajja is designed to align with several United Nations Sustainable Development Goals (SDGs), specifically aiming to contribute to Goal 3 – Good Health and Well-being, Goal 12 – Responsible Consumption and Production, Goal 4 – Quality Education, and Goal 5 – Gender Equality. By distribution of the 4000 reusable cloth pads, around 120,000 single-use sanitary napkins that may contain plastics have been diverted from landfills. Moreover, the use of single-use sanitary napkins generates 8.9 kg of CO2 emissions annually has been curbed, furthering ecological preservation.
Anupma Khetan, Customer Experience Evangelist, Sunteck Realty Limited, remarked, “Addressing period poverty is crucial to enhance public health, empower women and girls, and also to advance gender equality. Our association on Project Lajja is a reflection of our commitment to fostering healthy, sustainable communities under our ‘Sunteck Saathi’ program. Our support for the project is more than just providing resources; it’s about equipping young girls with the knowledge they need to handle their menstrual health confidently. Through this effort, we aim to secure their futures and foster an inclusive environment, demonstrating our investment in the well-being and dignity of every individual in the community.”
Established in 2015, ‘Making the Difference (MTD)’ is an Indian non-profit organization founded by Mr. Deepak Vishwakarma. Reflecting on the collaboration, he expressed, “Sunteck Realty’s engagement in Project Lajja is an indication of their commitment towards community welfare and environmental conservation. By empowering young girls with essential knowledge and tools for proper menstrual health and hygiene, Sunteck Realty has not only supported in fostering their dignity and self-assurance but has also supported their overall well-being and educational continuity. Furthermore, this initiative significantly contributes to reducing the environmental impact caused by one-time use of sanitary napkins.”
Project Lajja encompasses an extensive educational session covering vital topics such as menstruation hygiene, reproductive health & disposal of menstrual products.
Sunteck Realty actively demonstrates its commitment to community welfare and sustainable development through a series of impactful initiatives under its ‘Sunteck Saathi’ program. This program, deeply rooted in the philosophy of inclusivity and collective growth, has launched several ventures aimed at uplifting the community. Notably, the Preventive Healthcare Camps have been a cornerstone effort, providing vital health screenings to construction workers, and ensuring their well-being and health awareness. Beyond healthcare, Sunteck has also spearheaded the ‘HAQDARSHAK’ project to educate labourers on essential official documentation and legal rights, significantly enhancing their societal integration and security.
Moreover, the company has extended its social outreach to underprivileged children, organizing healthcare camps to cater to their unique needs. Complementing these health-centric initiatives, Sunteck Realty has invested in the environmental and infrastructural enhancement of the community, such as installing benches from recyclable waste collected from beach cleaning initiative and organizing various engagement and welfare programs for its employees, partners, and the broader community. These initiatives reflect Sunteck’s holistic approach to corporate social responsibility, emphasizing health, education, and environmental sustainability.
Disclaimer: The information contained in this press release is provided by a third party and does not necessarily reflect the views or opinions of our organization. We do not endorse or guarantee its accuracy.
7, May 2024
First in India, Carrier Midea India launches Cooling Solutions ProShop in Gurugram
May 7, 2024: Carrier Midea India Pvt Ltd, a key player in the air-conditioning solutions sector, has achieved a major milestone with the opening of India’s first Midea Cooling Solutions ProShop in Gurugram. This innovative experiential concept is designed to transform the customer buying experience for air-conditioning products.
The Midea ProShop is a unique destination where visitors can explore a wide range of innovative air-conditioning solutions, featuring an extensive range of Midea HVAC solutions, covering both residential and commercial applications. This includes a variety of split air conditioners, alongside ducted units, cassette units, and tower units, as well as a complete range of VRF (Variable Refrigerant Flow) systems to meet the air-conditioning needs of residential, small businesses – offices and large commercial building, project applications.
The grand opening event took place on Golf Course Road in Gurugram, with Mr. Sanjay Mahajan, Chairman and Managing Director of Carrier Midea India Pvt Ltd, officiating the launch. The opening of this ProShop underscores Carrier Midea India’s commitment to expanding the presence of Midea HVAC solutions in the Indian market and enhancing customer satisfaction through direct engagement and personalized service. The choice of Gurugram as the location for the first Midea ProShop reflects the city’s rapid economic growth and increasing demand for premium air-conditioning products.
“As a first, we are thrilled to launch Midea Cooling Solutions ProShop, bringing Midea’s advanced air-conditioning technology together in one place to create a unique comfort solution experience for today’s discerning customers seeking high-technology and quality,” said Mr. Sanjay Mahajan, Chairman & Managing Director of Carrier Midea India Pvt Ltd. “This initiative is a testament to our commitment to providing exceptional customer experiences, offering expert advice, seamless installations, and comprehensive after-sales support.”
Through innovative product displays and customer-focused services at Midea ProShops, Carrier Midea India aims to set a new benchmark in the HVAC industry, creating a strong brand presence and high recall among customers.
7, May 2024
Bangle Festival 2024: 200 New Designs by Senco Gold & Diamonds for Akshay Tritiya
Leading jewellery retailer having over 80 years of legacy and with 158+ stores across India, Senco Gold & Diamonds is India’s 2nd most trusted brand in the category of jewellery at TRA’s Brand Trust Report 2024 for the 4th consecutive year, has announced the launch of its new Bangle Festival and offers to mark the auspicious occasion of Akshaya Tritiya, the festival that is celebrated with great devotion across West Bengal & India respectively and is an auspicious time to buy gold and invest in other precious metals to bring home, good luck & prosperity.
Senco Gold & Diamonds is giving discounts to its esteemed customers from April 8th, 2024 – May 12th, 2024, of upto 60% in making charges on Diamond Jewellery & Polki Jewellery and upto 5% discount on Diamond Value pan India. The Brand is also giving upto 25% discount on making charges and competitive gold rate offers.
As a part of this offer, customers can choose from exclusive jewellery of more than 2000 + designs, and new products in everyday wear starting from Rs 15000-Rs 2,00,000, specially crafted by Senco Gold & Diamonds’ skilled karigars to celebrate Bangle Festival; designs starting from as low as Rs. 8,000 matching every budget. For more details of discounts please visit us at https://sencogoldanddiamonds.com/ . With its vast collection of artistic bangles and bracelets, Senco Gold & Diamonds takes pride in celebrating the hands that create good fortune through their intricate karigari, adding an extra touch of prosperity to those who adorn them.
Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, ‘The fall in gold price by Rs 150 per gram from the high 6-7days back has brought about renewed interest amongst consumers before Akshay Tritiya. It’s an auspicious occasion to buy Gold & Indian Consumers will want to continue the tradition and bring in prosperity and abundance by buying gold irrespective of the increased prices. The banking crisis in USA, geopolitical tension and fed rates will keep everyone on the tenterhooks and price will continue to look on upside due to uncertainties. We introduced a price guarantee scheme for six months under the Marigold scheme, which the industry offers only up to one month until Akshay Tritiya, where a customer books gold and gets immunity from price rise. We are giving the customers Flexi Gold Offer, where customer will get the price on the day when they gave money for booking the gold jewellery and if prices fall, they get to buy more gold at then prevailing price’.
Ms. Joita Sen, (Director & Head of Marketing & Design, Senco Gold & Diamonds)said, ” We are happy to launch Bangle Festival for our esteemed customers and to mark the occasion, we have also
launched our new campaign # Heirlooms of Legacy-Celebration of Modernity, which is an expression of love, towards yourself or a beloved, transcending every stage of life, and cherished for generations. There’s perhaps no heirloom precious as love. Like the love of a grandmother as she slides a tiny gold bangle onto her grandchild’s wrist. Or that of a mother saving her favourite kada for her daughter’s wedding. It’s visible in the modern, dainty bracelet that a father picks as his daughter’s graduation gift. Or even the simple yet aesthetic bangle you buy for yourself with your first salary. Senco Gold & Diamonds celebrates this circle of life and legacy of love with our Bangle Festival, where our exquisite craftsmanship meets modern design sensibilities which makes these heirlooms truly timeless!’.
7, May 2024
Arthat Studio’s sets up its latest sculpture at ONGC’s IPSHEM campus
Mumbai, 07th May 2024: Arthat Studio, an artist collective and experiential agency, known for anamorphic art installations and for the practice of anamorphosis in India has completed its most recent work at ONGC IPSHEM Campus in Goa.
The sculptures are created from scrap metal sourced from ONGC’s operations, inspired by the theme of Samudra Manthan (Churning of the Ocean), stand as powerful symbols of the company’s ethos and services. Each sculpture intricately captures the essence of the mythological tale, depicting celestial beings and demons engaged in the cosmic endeavour to extract the elixir of life – oil.
Meticulously crafted by skilled artisans, showcase the fusion of creativity and sustainability, as they repurpose industrial waste into stunning works of art. Just as the Devas and Asuras worked in harmony to churn the ocean, ONGC harnesses cutting-edge technology and expertise to extract oil responsibly, ensuring the vitality of communities and industries.
Speaking on its latest work, Co-Founders of Arthat Studio – Jitendra Patel, Ashok Namdev and Deval Vala commented, “We are immensely grateful to ONGC for providing us with this opportunity and allowing us to create these unique sculptures. The creative freedom which they provide helps us explore the possibilities with their scrap.”
“Creating sculptures from scrap metal was quite a challenge considering the timeline we had. But pre-planning and client support motivated us to achieve the desired output within the deadline. To make all the sculptures of the Samudra Manthan theme, we took overall 95 days and a team of 25 artisans and 120 fabricators”, said Hiren Masharu, Chief Operation Officer at Arthat Studio.
Dr. Debasish Mukherjee, Chief Corporate Communications, ONGC said, “These sculptures serve as visual abstractions of ONGC’s commitment to People and the Planet. Visitors here can catch a glimpse of ONGC’s integral role as an energy anchor of India. The Samudra Manthan-themed sculptures crafted from ONGC-used scrap, brings alive ONGC’s dedication to sustainable practices while seeking national energy independence. In a way, this makes the organic connect between rich Indian mythology and modern-day energy delivery quite relevant.”
7, May 2024
The Poona Club Squash Open and PSA Challenger Tour Men’s and Women’s Championship Set to Kick Off on May 8th
Pune, India – May 07, 2024 – The Poona Club Ltd is thrilled to announce the commencement of the highly anticipated The Poona Club Squash Open and PSA Challenger Tour Men’s and Women’s Championship, scheduled to take place from May 8th to May 12th at the prestigious Poona Club. The event will take place across ten squash courts located at five renowned venues in Pune – The Poona Club Squash Court, RSI Squash Court, The Westin Pune Koregaon Park, The Residency Club, and Ath Elite Sports Club.
Organized in collaboration with the Squash Rackets Federation of India (SRFI), this 4-star championship aims to promote and foster the growth of squash in India while providing a platform for both emerging talent and seasoned professionals to showcase their skills on the court. This year’s championship has witnessed a groundbreaking registration, with an impressive total of 700 participants from across the region.
Mr Sunil Handa, President of The Poona Club Ltd, expressed his excitement for the upcoming championship, stating, “The Poona Club Squash Open is a testament to our commitment to promoting diverse sporting opportunities for our members and the wider community. We are delighted to host this prestigious event and look forward to witnessing intense competition and camaraderie amongst players.”
Mr Gaurav Gadhoke, Vice President and Chairman said “Building on the success of previous sporting initiatives, the Squash Championship promises to deliver an electrifying display of athleticism and sportsmanship.” To encourage the participants and building on the sportsmanship spirit The Poona Club will be providing all the players with hampers including tournament t-shirts, water bottles etc.”
The championship will feature competitive categories for both men and women, with players vying for top honours and valuable ranking points on the Professional Squash Association (PSA) Challenger Tour. Spectators can expect thrilling matches as players battle it out for supremacy on the squash court. Squash enthusiasts all over the world can view all the matches live on the SRFI Youtube channel.
Mr Bhavook Tripathi, CEO & Founder of Brahm and the main sponsor for the event added, “Being a wellness brand, supporting a tournament like The Poona Club Squash Open and PSA Challenger Tour gives us an opportunity to showcase our commitment well-being & lifestyle.”
The event has also been generously supported by other brands such as Garware, Atur India and Elica India as well.
As a pioneer in offering a wide range of sporting leagues, including cricket, swimming, snooker, football, and racquet sports, The Poona Club continues to be a hub for sports enthusiasts seeking quality recreation and competitive opportunities.
7, May 2024
Micron Foundation and United Way of Hyderabad Collaborate for URAM Scholarships
Bengaluru, India, May 7, 2024: The Micron Foundation has partnered with the United Way of Hyderabad (UWH) to provide scholarships to 60 of the brightest students from India’s leading engineering institutions, offering them a path towards academic excellence and a brighter future. These scholarships, which will be awarded as part of the University Research Alliance Micron (URAM) initiative, help ensure that each student has an opportunity to unlock their potential, pursue their chosen fields of study, and embark on a fulfilling career journey.
The scholarships are specifically tailored to support students in their B.Tech (Bachelor of Technology) third semester and M.Tech (Master of Technology) first year, in the fields of Computer Science Engineering, Electronics & Electrical Engineering, and Electronics & Computer Engineering. Among the 60 recipients,16 are women, and 10 are part of the Persons with Disabilities (PwD) category, reflecting Micron’s dedication to inclusivity and the breadth of talent nurtured by the scholarship program.
These students represent some of India’s leading institutions including IIT Delhi, IIIT Bangalore, IIT Gandhinagar, IIIT Hyderabad, BITS Pilani, National Institute of Technology Karnataka, Surathkal, Indira Gandhi Delhi Technical University for Women (IGDTUW), NIT Trichy, and the JNTUH College of Engineering.
The selection process included an extensive on-campus activation and nationwide college campaigns with 2,677 applications from 494 institutes across the nation. Following a meticulous review process conducted by UWH, based on predefined selection criteria along with a comprehensive technical assessment, 60 exceptional candidates emerged as recipients of the scholarship, each demonstrating outstanding merit and promise in their respective fields of study. With a value of up to ₹80,000 per student, the scholarships aim to alleviate deserving students from financial burden, empowering them to pursue their academic aspirations with renewed vigor.
“The Micron Foundation is committed to supporting students in their pursuit of in-demand careers that provide the opportunity to enrich their lives,” said April Arnzen, Micron executive vice president, chief people officer and president of the Micron Foundation. “We believe that access to higher education, delivered through initiatives like the URAM Scholarship Program, and working with partners like UWH, will prepare them for future technology careers while creating a lasting impact on communities throughout India.”
“Our URAM scholarships underscore our focus on promoting diversity and fostering excellence in education,” said Anand Ramamoorthy, vice president and managing director, Micron India. “With the wealth of talent within India, these students will be at the vanguard of India’s rise as a semiconductor powerhouse in line with the dynamic evolution of the technology industry.”
According to Rekha Srinivasan, CEO, United Way of Hyderabad, “We are pleased to be working with the Micron Foundation to empower deserving students through this URAM scholarship initiative. These scholarships ensure that every student has equitable access to opportunities to unlock their potential, pursue their chosen courses, and forge a career they cherish. Through the scholarship program, we aim to create a fair platform for all students.”
URAM is an integrated framework to build stronger partnerships with Indian universities, focusing on fostering research, innovation, and collaboration, with some of the best minds in the country. At its core, the alliance brings together academic institutions and key faculty experts, advanced research labs, student communities, industry associations, startups and government agencies to further research, education, and innovation in memory design.
