25, Jan 2024
This Republic Day, unleash your Patriotism with the G-SHOCK GG-1000 Mudmaster Series
As we prepare to commemorate the 75th Republic Day, let’s not only commemorate the freedom we attained but also embrace the indomitable spirit of our resilient nation. Throughout the years, G-SHOCK has consistently pushed the limits of boldness and design, embodying rugged style and unwavering reliability—a fitting celebration of the strength and endurance that define our great Republic.

This Republic Day, let your patriotic spirit soar high as you make a bold statement with the iconic G-SHOCK GG-1000 Mudmaster series, a watch designed to withstand the harshest conditions. Renowned for its shock and mud-resistant technology, the G-SHOCK GG-1000 Mudmaster series is a perfect reflection of the strength and resilience of our beloved nation. With ‘Mud Resist’ construction, this timepiece ensures challenging conditions, keeping dirt out with multiple gaskets on buttons and shafts. The watch boasts a convenient World Time mode, allowing you to display the time of your current time zone on the digital display, while the hands show the time from your home time zone. Other features include a compass, timer, stopwatch, and alarm, easily accessible with a few taps of the Mode button on the watch.
Grab these watches at Casio India stores nationwide or online and make this Republic Day an unforgettable celebration! Wear your patriotism, wear your G-SHOCK!
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- By Rabindra
25, Jan 2024
Samsung BKC Lifestyle Experience Store Opens Doors at Jio World Plaza, Mumbai
National, India, January 25, 2024 – Samsung, India’s largest consumer electronics company, today inaugurated its first Online-to-Offline (O2O) lifestyle store in India at Jio World Plaza Mall, the recently inaugurated ultra-luxury precinct for retail, leisure and dining in Mumbai, strengthening its commitment to India.
Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza, is located strategically in Mumbai’s central business hub of Bandra Kurla Complex and will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios. This new store showcases Samsung’s widest premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.

Catering to premium consumers and technology enthusiasts, Samsung BKC offers Samsung’s latest AI experiences from ‘AI for All’ for consumer electronics products to ‘Galaxy AI’ for mobile devices – all under one roof.
As the first Samsung O2O store in the country, Samsung BKC will re-imagine the retail shopping experience and unlock new possibilities for our customers by bringing the best of both online and offline worlds. Through this retail innovation, Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff. Moreover, these products can be delivered not just in Mumbai but anywhere in the country.
In addition, customers in Mumbai also have the option to buy online from Samsung.com/in and take advantage of store proximity to pick up their products from Samsung BKC within two hours.
As it opens for customers, Samsung BKC will redefine flagship experience for customers with the latest Galaxy S24 series. The store will offer not only Galaxy S24 special edition colour options but also free first-of-its-kind gen AI enabled personalization of their latest Galaxy AI smartphone.
Consumers will be able to experience and pre-book the latest Galaxy S24 series at Samsung BKC, starting January 23.
“Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about. We have curated never-before-seen experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting-edge technology,” said Mr. JB Park, President & CEO, Samsung Southwest Asia.
“Samsung BKC will also organize Learn @ Samsung workshops, bringing together Samsung’s innovations with people’s passions,” he said.
Samsung BKC is divided into eight unique lifestyle zones that showcase to customers how Samsung products, individually and as part of Samsung’s connected multi-device ecosystem (SmartThings), can offer convenience to them. These zones cater to different passion points, ranging from gaming and entertainment to art and yoga to cooking and laundry management.
The Eight Lifestyle Zones

Hobby Room – Customers can enjoy an exhilarating and immersive mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.
Home Office – This zone features a cutting-edge home office setup using big screens and smart monitors. Here one can connect the monitor to Galaxy Buds or make calls on the Smart Monitor with Google Meet, showcasing scenarios such as ‘distraction free work from home’ or ‘big screen conference call’. Customers can also experience next-level productivity by seamlessly working across multiple screens including our monitors, tablets, laptops and smartphones.
Home Atelier – Here, customers can experience how Samsung technology can essentially transform your home to an art gallery or even a yoga studio. It showcases our premium televisions, including 8K TVs and The Frame that turns the screen into a work of art. Customers can also check out the AI-enabled Smart Yoga mat that is connected to the television, giving users real time feedback on their yoga postures.
Home Café – In this zone, customers can take a look at our bespoke refrigerators and vacuum cleaners. The colour of the bespoke refrigerators can be tailored to match the home’s colour scheme.
Connected Kitchen – Here, a professional Chef operates the kitchen and cooks healthy food, real-time. The kitchen also has an AI-enabled refrigerator, which has multiple unique features like recipe recommendations and shopping lists based on what’s inside the refrigerator. In this zone, customers can learn how to use Samsung products to manage and prepare healthy food as well as effective visitor management.
Intelligent Closet – This zone showcases our top of the line AI-enabled washing machines and dryer, and how one can plan and select laundry settings using a smartphone. This zone also talks to customers about home energy management, giving them insights about their homes and the energy consumption level of each of their appliances, using SmartThings AI Energy Mode.

Private Cinema – This is another demonstration of the connected device experience that Samsung offers. Here, customers experience the amazing 110-inch MicroLED TV while the SmartThings app connects via a smartphone to control everything from the curtains, lights, sound bar to even the air conditioner to transform the room into a movie theatre.
Mobile Zone – This is centre of the store that will showcase Samsung’s flagship Galaxy devices – Galaxy Z series and Galaxy S series – including the latest Galaxy S24 series as well as our flagship tablets, laptops and wearables.
To bring together all the experiences across the eight zones, Samsung BKC will also host a various events and workshops around consumer passion points such as digital art, photography, videography, fitness, and baking, cooking, music, among others as part of its Learn @ Samsung programme.
This programme will run through the year with influencers, content creators and other experts who will help customers at the store learn more about Samsung products and its expansive connected devices ecosystem through great experiences and DIY opportunities around their passion points.
For Gen Z and millennial customers who love customizing their products, the store will offer unique personalization and customisation options for mobile as well as consumer electronics products. At the Creator’s Workshop, customers can customize their smartphone covers on their own. They will also be able to accessorize their purchases like adding one’s initials with crystals on their phone covers and adding fun charms to their Galaxy Watches. At the Home Café zone, customers can customize the door colour of their bespoke refrigerators to match the colour scheme in their homes.
The premium customers visiting the store will also have the opportunity to preview global products that are yet to be launched in India
To create a longstanding relationship with customers, the store also features an integrated service centre where they can take online and offline appointments & request pickup for service of their device. The store will also offer our customers same-day repair of Galaxy devices & remote assistance.
Samsung BKC customers, purchasing two or more SmartThings-enabled products will be offered a free SmartThings set-up along with product installation through our visiting service engineers.
Customers coming into the store will get assured gifts including up to 2% loyalty points on purchase of select Samsung products and up to 20% off on select models of television and monitors, up to 5% additional cashback on refrigerators and washing machines and Galaxy Buds FE at INR 2999 on purchase of select Galaxy devices. In addition to this, Samsung BKC will also offer special benefits for corporate customers.
24, Jan 2024
Prem Jain Memorial Trust hosts 6th edition of Prem Jain Memorial Address launches two new books
New Delhi, January 24, 2024 – Prem Jain Memorial Trust hosted a significant event on January 24, 2024, featuring the prestigious Prem Jain Memorial Address and the launch of two impactful books. The event took place at the C D Deshmukh Auditorium, India International Centre, Delhi, as part of the annual Sustainability Festival, Harit-Prem Bharat Mahotsav. Decarbonizing India was the Theme of this Mahotsav. The Memorial Address was delivered by world renowned architect and Urban Planner Ar. Christopher Charles Benninger and the Keynote Speaker was Honorable Justice Adarsh Kumar Goel, Chairman, National Green Tribunal ( NGT ).
The event’s program commenced with the Prem Jain Memorial Address delivered by world renowned architect Ar. Christopher Benninger, followed by a keynote address by NGT Chairman, Justice Adarsh Goel.

Addressing the event legendary architect Ar. Christopher Benninger said only 36% enjoy the rights of the city, while the lives of the remaining 64% remain unsustainable, at the Prem Jain Memorial Address here today.
He offered an exploration of the 9 Principles of Intelligent Urbanisation, including a delicate balance with nature, tradition, and technology. He emphasized the importance of efficiency, human scale, conviviality, an opportunity matrix, balanced movement, and institutional integrity in creating thriving and inclusive urban environments.
The event was part of the annual Sustainability Festival, Harit-Prem Bharat Mahotsav held annually by the Prem Jain Memorial Trust.
In his Keynote Address Justice Adarsh Kumar Goel, former Chairman of National Green Tribunal ( NGT ), said, “Dedicated to fostering connections between sustainability champions and the youth of Bharat, this occasion marks the convergence of wisdom, literature, and environmental consciousness.”
He went on to add, “With 351 polluted river stretches and 134 air-polluted cities, the NGT intervenes through suo motu proceedings for effective disposal of cases related to environmental conservation. As guardians of our environment, we must recognize the legal duty to safeguard these resources, preventing their conversion into private ownership. The fight against pollution extends beyond the Ganga cleanup, revealing a stark reality where states like Maharashtra, Assam, and Gujarat contribute significantly to the 351 polluted river stretches, despite their substantial economic contributions.”
“Dr. Prem Jain, visionary behind the Green building movement in India, has not only transformed the landscape of the building industry but has also instilled a powerful vision for India – to ascend as a global beacon in the Sustainable Built Environment. As the esteemed Chairman of the Indian Green Building Council ( IGBC ) since 2007, he tirelessly championed a Greener way of life, laying the foundation for India to emerge triumphantly as the world leader in ‘Green.’ Dr. Jain’s legacy as the ‘Father of Green Buildings’ resonates, inspiring a paradigm shift in the conception and design of buildings worldwide, leaving an indelible mark on the future of our planet,” said his daughter, Payal Jain.
“Dedicated to fostering connections between sustainability champions and the youth of Bharat, this occasion marks the convergence of wisdom, literature, and environmental consciousness. Today we celebrate the legacy of Dr. Prem Jain, the visionary ‘Father of Green Buildings,’ and strives towards a greener, more sustainable future for Bharat,” said Renu Jain.
Two noteworthy books were also launched during the event:
1. “PJMT Handbook on Wellness in Educational Institutions”
2. “Subliminal Bridges of Eco-Poetry” – Poetry addressing climate change
24, Jan 2024
Gaurs Group Enthralls Gaur City Mall Visitors with a Majestic 14-Foot Idol of Shri Ram and Ayodhya Temple
As the historic “Pran Pratishtha” ceremony of Shri Ram Temple took place in Ayodhya on January 22nd, Gaurs Group celebrated Shri Ram Mahotsav within the central atrium of Gaur City Mall.
In a symbolic gesture of reverence, the centerpiece of the special installations featured a magnificent idol of Shri Ram with a commanding height of 14 feet from the floor and an enthralling focal of Ayodhya Temple, creating an ambiance of spiritual significance and cultural richness for the mall visitors to rejoice. To share the happiness on this joyous occasion, mall management had also arranged a Live Screening of the entire event, followed by sweets distribution, making it a momentous community experience.

“Pran Pratishtha of Shri Ram Temple is a landmark event for our country. Gaurs Group is proud to be taking India’s heritage among the masses. We are committed to rekindling and strengthening India’s rich cultural heritage and spreading the message of Lord Ram to the people. This is our way to celebrate this significant day with everyone and connect with the country’s religious ethos,” says Manoj Gaur, CMD, Gaurs Group.
A large number of people attended the event, which also featured ‘Ram Bhajans’ performed by the accomplished music composer and singer Vijay Prakash Sharma, along with young children from the JAMPD institute who added a touch of divine magic to the atmosphere. The celebration will continue for some time. Gaurs Group, also known as Gaursons India, invites everyone to witness the divine installation, and share the cultural unity that binds us all.
24, Jan 2024
Lenskart Unveils Patriot Collection – A Heartfelt Tribute to Our Armed Forces

Lenskart, with its steadfast commitment towards reinvention, announces the launch of its latest collection – Patriot Collection. The collection features a blend of contemporary design and patriotic elements, embodying the essence of our nation’s pride. Glorious Tri-colour details on temples, mighty embossing of armed force logos, sharp and solid shapes inspired by military machinery, and a proud palette inspired by uniforms come together in this collection. It is an eyewear collection that salutes our armed forces and celebrates our love for the country.
24, Jan 2024
Pre-Budget Quote – Augmont Gold For All
Pre-Budget Quote:
Mr. Sachin Kothari, Director of Augmont Gold For All
As 2024 is going to be an interim budget, the government is likely to continue with manufacturing incentives, upgrade infrastructure-related capex in the country, and promote Make in India, electric vehicles, and power generation. We anticipate and hope that the government will lower tariffs on gold imports, rationalize pricing, and thereby contribute to the formation of a level playing field between the regular and grey markets.
24, Jan 2024
Goldmedal Electricals Unveils I-Power Travel Adapter

Bengaluru, 24th January 2024: Gold medal Electricals, is one of India’s leading Fast Moving Electrical Goods (FMEG) the leading home grown fast moving electrical goods (FMEG) company announces the launch of its innovative I-Power Travel Adapter for delivering the fastest possible portable charging. This latest addition is a compact and practical charging option for all the travel enthusiasts and those always on the go.
I-Power travel adapter also offers features such as:
· Support PD+QC+PPS fast charging protocol and can charge for phones, tablets, and notebooks.
· Available in EU Plug Option
· Available in 30W high power
Commenting on the latest addition, Kishan Jain, Director, Goldmedal Electricals, said “I am thrilled to introduce our latest product, the I-POWER Travel Adaptor. We have designed this travel adaptor with the needs of modern travellers in mind, ensuring that it is both safe and efficient. With its advanced features, such as the LED display, high power, cooling system, Turbo Power Engine, and smart chip, the I-POWER Travel Adaptor is the perfect solution for anyone who needs to charge their electronic devices on the go. We are confident that this product will exceed your expectations and provide a reliable charging solution for all your travel needs. With the introduction of Goldmedal I- power travel adapter, we aim to make to our consumers.”
Goldmedal Electricals is known for its wide range of innovative and highly efficient LED lights and fixtures. The company also offers variety of modular switches and accessories, home automation systems, luminaries and LED lights, wires and cables, doorbells, fans, PVC pipes, DBs, MCBs, and others.
The I- Power Travel Adaptor retails for Rs. 1,100 with a 1-year warranty.
In conclusion, the I-POWER Travel Adaptor is the perfect solution for anyone who needs a reliable, efficient, and safe way to charge their electronic devices while on the go. With its easy installation, chargeable plug charger, quality certificate, LED display, high power, cooling system, Turbo Power Engine, and smart chip, this adaptor is sure to meet all of your charging needs.
24, Jan 2024
Republic Stays @Novotel Hyderabad Convention Centre

Join us for a special one-night stay at Novotel from January 25th to 26th, 2024, celebrating the essence of Republic Day. Embrace the patriotic vibes with a double occupancy room and a delightful buffet breakfast. Immerse yourself in the festive spirit with a special lunch, enjoying a 20% discount on food and soft beverages to enhance your culinary experience.
When: Stay- 25th-26th January 2024 (One night)
Lunch– 26th January,2024
For Bookings, Email– Syedabdul.sohail@accor.com,
24, Jan 2024
Shri Ram Mandir in Ayodhya showcases Tata Consulting Engineers Engineering Excellence
Bengaluru, 24th January 2024: The consecration of the Shri Ram Mandir at the Shree Ram Janmbhoomi Teerth Kshetra complex in Ayodhya in the presence of the Hon’ble Prime Minister Shri Narendra Modi ji and other dignitaries is a historic moment. For Tata Consulting Engineers (TCE), it is a matter of pride to have contributed to the construction of the magnificent temple, setting new benchmarks in engineering excellence. TCE was appointed as the design review, engineering and project management consultant for the entire project to ensure that the amalgamation of ancient faith and modern science would be a place of worship that also signifies India’s self-reliance and prowess in engineering.
The Shree Ram Mandir has been constructed in the traditional Nagara style of temple architecture and constructed using a traditional stone structure made up of sandstone with structural elements joined together by tongue and groove joints. The architectural splendor adorned with intricate carvings and breathtaking artwork has been engineered to last a millennium and withstand natural disasters like earthquakes and floods.
The construction of the Shree Ram Mandir saw TCE implementing innovative engineering solutions, including:
1. Utilising Advanced 3D Structural Analysis: The Mandir underwent a rigorous 3-D Finite Element Method (FEM) Static and Dynamic Structural analysis, akin to what is employed for nuclear plants. This analysis was conducted to ensure the long-term structural integrity of the Monument, considering various design loads, including seismic forces, over a staggering return period of 2,475 years.
2. Unprecedented Foundation Innovation: TCE came on board while the foundation design was already underway. During the initial pile work for the foundation, unforeseen issues emerged, necessitating a thorough review. TCE’s team of experts, in collaboration with a panel of distinguished engineers, conducted an extensive assessment of the design, revealing vulnerabilities, particularly in relation to seismic forces and limited lateral load capacity.
In response, TCE proposed an innovative solution – the use of roller-compacted concrete (RCC) as an engineered fill. This innovative concept, a pioneering endeavour worldwide, received approval from experts, substantiated by settlement analysis confirming its feasibility. A remarkable 130,042 cubic meters of roller-compact concrete was employed as an innovative Engineered Fill, reaching heights of 12 to 14 meters from the Raft’s bottom. This pioneering approach not only ensured the structural integrity of the temple’s foundation but also addressed the unique geological challenges presented by the site. Furthermore, the excavation required for the engineered fill provided an opportunity to unearth cultural debris discovered at depths of 18-20 meters, adding a significant archaeological dimension to the project.
3. Innovative Raft Foundation Solution: The construction of the raft involved the use of 9,432 cubic meters of concrete. A comprehensive thermal analysis was carried out to determine the concrete’s properties before and after pouring. Based on this analysis, the dimensions of the pour were determined as 9 meters by 9 meters with a thickness of 1.5 meters in square sections. To maintain the concrete temperature below 20 degrees Celsius, a chiller plant was installed to lower the water temperature by 7 to 10 degrees Celsius. Additionally, crushed ice was employed to reduce the concrete temperature further.
4. Reimagining the Plinth Foundation: Originally planned with sedimentary rock consisting of sand-sized particles, the Plinth Foundation faced issues with rocks developing cracks and breaking on-site. Tata Consulting Engineers (TCE) recommended the use of igneous rocks formed from magma/lava, as they are 100% original and primary rocks on Earth. A total of 17,000 Indian Granite blocks, boasting a compressive strength of 160 MPa and measuring 5 feet by 2.5 feet by 3 feet, were employed, featuring an essential interlocking arrangement, holes, and keys. Vacuum lifters were introduced for efficient, effective, and safe handling.
5. Employing 4D Modelling for Project Management: To ensure the project adhered to its timelines, TCE employed 4D Modelling. This advanced modelling technique, which integrates the dimension of time into traditional 3D models, offers a dynamic and comprehensive tool for effectively overseeing complex projects and offers a real-time status in relation to the planned schedule. This approach facilitated a better understanding and monitoring of project progress.
6. Innovative Solution for Kuber Tila: The natural tilla had slopes susceptible to instability and erosion, particularly on its western, southwestern, and southern sides. Geotechnical investigations revealed collapsible soil at the surface and soil fill of loose silt and sand in certain areas, further complicating the stability issue. To overcome these challenges, TCE explored various solutions, ultimately deciding on a mechanically stabilised buttressed soil mass encircling the tila area. This innovative approach eliminated the risk of slope failure. Among the options considered, TCE recommended the use of geo-cells filled with soil and gravel. This flexible system not only stabilised the slope but also provided an aesthetically pleasing solution, matching the architectural design requirements. The solution allowed water seepage without developing pore water pressure and facilitated vegetation growth for added stability and visual appeal.
7. Landscaping of the Project: TCE played a crucial role in the landscaping of the temple complex. The first phase of the project involved the development of approximately 40,000 square meters (nearly 10 acres) of hardscape, which included walkways and other solid surface areas designed for heavy foot traffic and aesthetic appeal. The softscape of the temple complex was also meticulously planned, covering a substantial area of 16.85 acres in the first phase. The landscape design beautifully accommodated the Jatayu sculpture and the existing hilltop Shiv temple both seamlessly integrated into the overall design.
8. Pilgrim Facilitation Centre and Allied Services: As the principal consultant for design review, engineering, and project management, TCE is instrumental in shaping these auxiliary structures, ensuring they meet the needs of the visitors while enhancing the overall functionality of the temple complex. Key elements in addition to the pilgrim facilitation centre are a dedicated Fire Post, Water Treatment Plants, medical facilities, RO systems, an exclusive VIP Lounge, Electrical Substation Buildings, STPs and Public conveniences, comprehensive security measures such as a Command control centre, Baggage scanning and Frisking areas, a Fire hydrant system, an intelligent Building management system, Public address system, and extensive CCTV coverage, all of which are crucial for the safety and security of the temple premises.
9. The Parkota: TCE is also the design review, engineering and project management consultant for the Parkota. This 732-meter-long square Parkota connects to the temple with an east/west length of 165 meters and a north/south length of 201 meters. It is estimated that 7.91 lakh cubic feet of Bansi Paharpur Red Sandstone will be utilised when the full Parkota is completed. The entire pathway is designed to be 14 feet wide and features six Mandirs along its periphery.
The main monument boasts impressive dimensions of 108 meters in length 75 meters in width, and reaches a towering height of 49 meters. It stands supported by a remarkable assembly of 392 pillars, each boasting a floor-to-floor height of 19 feet and 11 inches. The superstructure elements, including columns, pillars, walls, beams, slabs, mandaps, and more, are meticulously crafted from Bansi Paharpur sandstone and intricately interconnected with Copper Pins and Clamps to ensure structural integrity.
Within the monument’s grandeur, you will find a total of 42 doors, meticulously fashioned from Maharashtra teakwood. Among these, 14 doors on the ground floor will be adorned with gold plating, adding a touch of opulence to the temple’s design. To further enhance the construction, specialised 20 MPa bricks have been utilised in the lower plinth and for packing the Bansi Paharpur columns, reflecting a commitment to both durability and precision in this remarkable architectural endeavour.
Mr. Amit Sharma, MD & CEO of Tata Consulting Engineers, said: “TCE has been at the forefront of this project, contributing significantly to its design, planning, and successful execution. The construction of the Shri Ram Temple in Ayodhya is a remarkable achievement and a testament to our unwavering dedication, hard work, and commitment. I commend the entire engineering team in Ayodhya for their focus and determination that has led TCE to deliver innovative engineering solutions. It has been an honour for TCE to have contributed its extensive expertise in structural engineering, architectural design, and project management to create this masterpiece of engineering excellence.”
The temple is expected to attract devotees and tourists from all corners of the globe, promoting religious tourism and boosting the local economy.
Shri Champat Rai, General Secretary of Shri Ram Janmabhoomi Teerth Kshetra, acknowledged TCE’s contribution and said, “Tata Consulting Engineers is a renowned engineering consulting firm known for its expertise in engineering, design, and project management. They played a crucial role in the planning and execution of the Ayodhya Temple project, contributing to its structural integrity and architectural excellence. Their commitment to quality and innovation has made a lasting impact on this historic endeavour.”
Beyond this monumental endeavour, the company is actively involved in spearheading numerous prestigious projects across India. TCE’s portfolio encompasses diverse initiatives, such as the development of high-speed rail networks, the transformation of over 15 smart cities, the enhancement of 50+ AMRUT cities, innovative water management initiatives, and invaluable contributions to India’s esteemed nuclear and space programs, to name just a few.
Tata Consulting Engineers continues to exemplify innovation, excellence, and a deep commitment to shaping a brighter future for the nation through its pioneering engineering solutions.
24, Jan 2024
SMFG Grihashakti secures maiden INR 300 crore long-tenor funds from NHB
Bengaluru, 24 January 2024: SMFG Grihashakti, one of the leading players in the affordable housing finance space in India has successfully secured long-tenor funds amounting to INR 300 Crore from National Housing Bank (NHB). This maiden transaction signifies an important milestone for SMFG Grihashakti and opens up an additional avenue for long-term, low-cost funding. This fund raise will play a pivotal role in expanding SMFG Grihashakti’s base and facilitating quality home financing solutions to the underserved population of the country.

Mr. Deepak Patkar, MD & CEO, SMFG Grihashakti, said, “It is our endeavour to bring affordable housing finance solutions to the underserved population and to fulfill homeownership dreams across the country. This maiden fund raise of INR 300 cr is a strategic step towards achieving this objective and demonstrates NHB’s confidence in our business model and financial stability.”
As on Dec 31, 2023, SMFG Grihashakti’s AUM stands at INR 8028 cr, showing a 37% CAGR growth over last two years, coupled with a significant improvement in asset quality. The company has a well-diversified borrowing profile comprising of bank loans, capital market instruments such as bonds, sub-ordinated debt along with securitization and direct assignments.
SMFG Grihashakti provides a diverse range of financial products to its customers across the country, including loans for home improvements, home constructions, home extensions, loans against properties, and loans for purchasing commercial properties. Additionally, SMFG Grihashakti also offers project construction financing solutions to mid-tier developers by leveraging the company’s extensive industry experience, strong parental relationships, nationwide distribution network, and a robust risk management framework.

