19, Jan 2024
Primus Partners and EBTC Report Highlights 29% Savings for Buses, 24% for Trucks across the lifespan
National, 19 January 2024: Primus Partners and EBTC (European Business and Technology Centre) have jointly commissioned a report titled RETROFIT FOR A GREENER FUTURE: Accelerating electric vehicle adoption. The report advocates for nationwide pilot programs, targeting 10 million green kilometers, to showcase retrofitting’s potential in urban applications such as garbage collection, water tanker operations, logistics, etc. The extensive report accentuates the economic appeal of retrofitting existing vehicles over acquiring new EVs, with the commercial segment reaping significant benefits. As cities and businesses spotlight sustainability, retrofitting emerges as a transformative solution, economically advantageous and efficient.
Mr. Davinder Sandhu, Chairman and Co-Founder, Primus Partners, at the unveiling of the report, said “The report provides a comprehensive outlook on the role of retrofitting in India’s green future. It offers a pragmatic examination of appropriate regulatory facilitation, cost implications, and incentives that will underpin retrofitting’s place in our EV adoption strategy. The document also encapsulates the contributions and insights from policymakers, industry leaders, and regional stakeholders, united in the commitment to forging an electrified road ahead”.
Sharing his insights on the report titled “RETROFIT FOR A GREENER FUTURE: Accelerating electric vehicle adoption”, Mr. Anurag Singh, Managing Director, Primus Partners, said “At a time when the switch to EVs is becoming not just preferable but necessary, the report argues for retrofitting as a key strategy in our transition to electric mobility. It presents findings from recent research, market analysis, and policy studies to build a case for retrofitting as a means to extend the life of current vehicles while reducing overall emissions.”
Circular Economy
Retrofitting is in harmony with the circular economy’s focus on maximizing resource efficiency and minimizing waste. This approach diverges from the traditional ‘take-make-dispose’ model, advocating instead for a ‘reduce, reuse, recycle’ strategy, aptly demonstrated in EV retrofitting. This process not only maintains the energy and materials initially invested in manufacturing vehicles by converting them to electric but also greatly prolongs their lifespan. Additionally, retrofitting can invigorate local economies, generating jobs in retrofitting services, driving innovation in EV technology, and creating a demand for recycled EV batteries and components. Retrofitting a truck reuses 3.5 tons of steel and saves approximately 5.25 tons of CO2 emissions per truck; scaling this to 1000 trucks results in a total CO2 emission saving of 5.25 kilotons.
Industry Outlook
As India strides forward in its commitment to the Paris Agreement and its own nationally determined contributions (NDCs), fostering a robust EV retrofitting ecosystem becomes pivotal. Market analysis suggests that the retro-fitting sector is currently in its infancy, it exhibits significant potential for expansion due to technological simplicity and accessibility. As of 2023, the global retrofit vehicle market is estimated to be valued at USD 65.94 billion and projected to reach USD 125.37 billion by 2032 with a noteworthy CAGR of 7.40%.
Retrofitting generally offers a quicker ROI across all vehicle types compared to purchasing new EVs. In the case of medium-duty trucks, the breakeven point for retrofitting is achieved in approximately 5 years, compared to about 8 years for new electric vehicles. This faster attainment of breakeven is influenced by the substantial annual fuel savings, which contribute significantly to recouping the retrofitting costs. Similarly, for buses, the breakeven for retrofitted electric vehicles is reached in around 4 years, which is notably quicker than the 8 years required for new electric vehicles.

Primus Partners’ extensive report accentuates the economic appeal of retrofitting existing vehicles over acquiring new EVs, with the commercial segment reaping significant benefits. As cities and businesses spotlight sustainability, retrofitting emerges as a transformative solution, economically advantageous and efficient. The report details Total Cost of Ownership (TCO) savings that cannot be overlooked, particularly in the heavy-duty vehicular segment. The fiscal analysis exhibits that retrofitting a truck is 24% cheaper in travel cost per km in TCO terms than its new EV counterpart, an undeniable incentive for businesses eyeing both sustainability and bottom-line considerations. Similarly for buses, where retrofitting presents an even greater reduction, marked at 29% cheaper travel cost per km in TCO terms than a brand-new EV bus.
Policy Recommendations
To counter the potential risks associated with retrofitting, a collaborative effort between the government and the industry players is imperative. Government subsidies and incentives can play a crucial role in making retrofitting economically viable. Public-private partnerships can foster collaboration between government bodies and private companies specializing in EV technologies, supporting joint ventures for the development and distribution of retrofitting kits.
Scaled Pilots
· Launch Scaled Pilots for EV Retrofitting targeting the conversion of 200 buses to assess operational feasibility, with each bus covering 50,000 kilometers annually in urban environments.
· Secure funding and financial support, potentially from international bodies.
· Collaborate with key governmental bodies and stakeholders, led by agencies like NITI Aayog and the Ministry of Road Transport and Highways (MoRTH)
Proposed Subsidies
· There could be a provision of a subsidy of up to 40 lakhs per retrofitted truck, with eligibility based on satisfying Domestic Value Add (DVA) criteria.
· A suggested policy intervention includes securing a 20 lakh INR subsidy per retrofitted bus. This subsidy would be contingent upon DVA criteria, providing financial relief for the retrofitting industry.
· A similar approach can be followed in the 2W, 3W, and 4W segments for their retrofitted counterparts.
Interest Subvention
· Address financing challenges by implementing favorable loan interest rates, specifically “5 to 6%,” which should extend to the establishment of charging infrastructure for retrofitted vehicles.
Exemption from scrappage policy
· Section 8 of the Motor Vehicles (Registration and Functions of Vehicle Scrapping Facility) Rules, 2021 – “Criteria for scrapping of vehicles” mandates scrapping of government vehicles that are older than 15 years. Mandatory scrapping should not be applicable for government vehicles that are retrofitted.
Revised GST rate
· The GST framework for EVs and retrofitted EVs in India presents a varied rate structure. Fully built EV buses benefit from a lower GST rate of 5%. There is no provision for an EV Retro fitment kit in GST.
· Spare batteries and essential components for EVs are levied with an 18% GST. It is proposed that when a retro fitment EV kit is purchased, it should be charged at 5% to lower the cost of conversion in line with EV vehicle purchase to accelerate the adoption of electric mobility solutions.
States with specific retrofitting policy
· Building on the Delhi Government’s initiative that allows older petrol and diesel two-wheelers, three-wheelers, and four-wheelers to continue operating post-NGT age restrictions (10 years for diesel and 15 for petrol) if retrofitted with EV kits, it is imperative for other states to establish their guidelines.
· The Delhi Government is well-positioned to expand its progressive policy framework to encompass commercial vehicles, such as trucks and buses. By doing so, it can serve as a pioneering example for other states, establishing a replicable model for retrofitting policies at a pan-India level.
Other recommendations
· Exemptions for retrofitted vehicles from plying and parking restrictions will likely generate significant private sector interest, mimicking the success seen in the e-LCV segment.
· Proposals also extend to recommendations for excusing retrofitted vehicles from the Environmental Compensation Charge (if applicable), municipal taxes, and parking fees. As the current numbers of retrofitted vehicles are modest, these exemptions are projected to have minimal impact on revenue streams.
· Incentivizing the deployment of DC high-power charging solutions is critical to support the rapid incorporation of retrofitted vehicles in a diverse range of applications.
· Allow retrofitted commercial vehicles to operate round the clock in urban areas.
Way Forward
India’s Vehicle Scrappage Policy introduced by the government is aimed at phasing out old and unfit vehicles and replacing them with newer, more environmentally friendly ones. This policy is governed by various factors including the fitness and emission levels of vehicles rather than solely their age. Commercial vehicles over 15 years and passenger vehicles over 20 years of age are subjected to increased re-registration fees or scrapping under this policy. Instead of scrapping old vehicles, the government could provide incentives or support initiatives to retrofit these vehicles to run on electric power. This way, the lifespan of existing vehicles is extended. Moreover, retrofitting could also offer a pathway to modernizing the existing vehicle fleet, while simultaneously reducing emissions and aligning with the broader sustainability goals of a circular economy.
In conclusion, transitioning ICE vehicles to EVs through retrofitting presents a spectrum of challenges. However, with a coordinated approach involving government initiatives, industry collaboration, and public engagement, these challenges can be effectively addressed and overcome. Retrofitting is more than a temporary solution; it’s a significant step towards sustainable mobility, demonstrating a commitment to environmental stewardship.
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- By Rabindra
19, Jan 2024
Dr. Mickey Mehta graces his presence at India’s biggest holistic wellness festival & Awards
Sattva Nation, India’s leading holistic wellness advocate, hosted the third edition of the ‘Sattva Iconic Wellness Awards’ today, marking the country’s largest annual wellness festival.
Mickey Mehta, the global holistic health guru, says “Wellness is the dance of life, choreographed by the mind, sculpted by the body, and set in harmony with the spirit. It involves balancing, purifying, regulating, and fortifying, as guided by the principles of panchmahabhootas.”

The event celebrated holistic well-being across eight dimensions and featured esteemed guests like Ambassador Deepak Vohra, Sanjay Kumar (IAS, Director General NITI Aayog), Lazar Vukadinovic (Ambassador of Serbia), and others. Notable personalities from various fields, including Gurmit Singh Arora, Dr. Blossom Kochhar, Shibani Kashyap, and Dr. Mickey Mehta added to the event’s charm.
Sattva Nation focuses on Physical, Environmental, Social, Financial, Emotional, Occupational, Spiritual, and Intellectual well-being. The ‘Sattva Iconic Wellness Awards 3.0’ honored individuals who demonstrated resilience and excellence in the wellness industry. Notable women entrepreneurs and professionals, including Preeti Seth and Dr. Rajashri Tayshete Bhasale, received awards.
The fest featured engaging panel discussions on topics such as ‘Harmony of Mind, Body, and Environment: Holistic Wellness in the Modern World’ and ‘Empowering Women: Navigating Challenges, Creating Opportunities.’ Panelists, including Preeti Seth, Dr. Mickey Mehta, Gurmit Singh Arora, Anchal Sharma, Sampat Pal, and Dr. Rekha Chaudhari, emphasized the importance of harmony and empowerment in today’s fast-paced world.
The event received support from partners like Knest, K Raheja Corp, Resurgent India, MentorX, Pachouli Wellness, Core & Pure, NDSWA, Meals of Happiness, and Can Heal. Sattva Nation’s ‘Sattva Iconic Wellness Awards 3.0’ not only celebrated life but also highlighted the crucial role of holistic well-being in shaping a healthier and harmonious society.
19, Jan 2024
Makoons Play School Honored with ‘Excellence in Early Childhood Education
New Delhi, January 19, 2024: In a significant recognition of its commitment to early childhood education, Makoons Play School has been bestowed with the prestigious ‘Excellence in Early Childhood Education’ award. The accolade, presented by Uttar Pradesh’s Deputy Chief Minister, Shri Brajesh Pathak, is a testament to the institution’s dedication to innovative and superior early education practices.
The ceremony, held in the historic city of Lucknow, was attended by an illustrious assembly of education sector luminaries, government officials, and distinguished personalities. Representing Makoons Play School, the Lucknow team accepted the award, reflecting their collective zeal and commitment to nurturing young minds in an enriching environment.

This award is more than a mere symbol of recognition; it represents the trust and confidence of parents who choose Makoons Play School for their children’s foundational educational journey. It also highlights the unwavering dedication and hard work of the school’s educators and staff, who are committed to fostering a supportive and enriching learning atmosphere.
The team at Makoons Play School is further inspired to continue their mission of providing a space where children can engage in learning and growth. This honor reinforces the school’s steadfast commitment to excellence in early childhood education.
Mr. Vijay Kumar Agarwal, Founder and CEO of Makoons Group of Schools, expressed his gratitude, “Receiving the ‘Excellence in Early Childhood Education’ award is an honor, and we are deeply thankful to Shri Brajesh Pathak ji for this recognition. This achievement mirrors the trust parents have in us and the dedication of our remarkable team. We are committed to nurturing young minds and ensuring a holistic learning experience for every child at Makoons Play School.”
As Makoons Play School celebrates this notable achievement, it invites the community to partake in the festivities and share in the joy of this momentous occasion. The institution rem
19, Jan 2024
ODN Unveils Report Analysing Content Strategies of e-Commerce Brand’s Affecting Sales
New Delhi, January 19 2024: ODN, an e-Commerce content creator, and specialist in ‘Shop-Now Content™’ which enables brands and e-commerce platforms to sell successfully online, has come up with an e-Commerce Content Analysis report. The report focuses on e-Commerce Brand’s Content across various marketplaces and 25 different categories comprising of Home and kitchen, Beauty and wellness, Apparel, Footwear, Grocery, Toys, Watches, Health and Personal care. The leading e-commerce and Quick Commerce marketplaces analysed were Amazon, Flipkart, Blinkit, Swiggy, Instamart, Bigbasket, Zepto, and more.
The report comes after an analysis on parameters like Titles, Bullet, Description, Images and Infographics, A+/RPD, Brand Store, Brand Story, Enriched Content etc. ODN has used tools like Helium 10, Nitti Gritti, and Amazon Brand Analytics to analyse the E-Commerce content of Brands.
Narinder Mahajan, CEO & Co-Founder, ODN, highlights that this report is ground breaking and further mentions “ODN is making a concerted effort to assist retailers and e-commerce platforms in grasping the significance of using proper digital content, images, and videos to boost their sales. This report analyses the important factors to be considered by brands and platforms that will enable their sales growth.”
Based on the categories, the outcome is as below, specifying the various important aspects of content creation for e-Commerce platforms:

CUSTOMER PAIN POINTS – Product quality issues, packaging issues, image & text mismatch, missing industry standard Information were some of the pain points focussed on. The research showed that 91.3% of the brands failed to address the real customer pain points in their PDP content.
TEXT CONTENT IN PDP – The ‘Product Display Page’ factors were analysed on how the text content should be. The relevant factors taken under consideration were; Titles of the listing product, Bullet points to highlight the important USP of the product, Description about detailed specification of the product and Usage of the brand. The analyses showed that an average of 84% of the brands have ineffective titles, bullet points and descriptions along with violating Amazon style guidelines, Non-SEO friendly content and not using e-Commerce best practices.
IMAGES & INFO-GRAPHICS – Approximately 67.54% of brands failed to meet minimum image standards, while 100% exhibited design and copy imperfections, underscoring a pervasive shortfall in content quality across the board.
A+ ENRICHED CONTENT – 56.67% of brands exhibited absence in 5 essential modules, with all issues in design and copy, while 98.55% lacked crucial lifestyle elements. These findings underscore the significant imperative for content enhancements across the board. A+ Content is an important factor that enables the brands to tell their story, encourage repeat purchases and potentially increase sales by 8% by using rich content.
VIDEO AVAILABILITY – 35.3% of the brands did not have any video on Amazon listing. The study says that 40% of shoppers click on the listing video and 80% of shoppers watch the whole thing.
BRAND STORE AVAILABILITY – Around 26% of brands operated without a dedicated brand store, yet the majority failed to leverage their complete capabilities. Introducing enhanced brand stores has proven to amplify customer dwell time by 83% and increase sales by 35% per visitor, showcasing their potential for substantial improvement. Amazon Stores allow you to showcase your brand and products in a multipage, immersive shopping experience.
19, Jan 2024
AppSquadz Earns Prestigious Recognition as “AWS Rising Star Partner of the Year (SI)
New Delhi, 19th January 2024 – AppSquadz, a leading IT and cloud services company, proudly announces its recent accomplishment as ‘AWS Rising Star Partner of the Year (SI) – APJ’ at AWS re:Invent for its unwavering commitment and dedication to their customers by providing cutting-edge technological solutions.
The AWS re:Invent Partner Awards honor AWS Partners for their contributions and achievements in many categories, including innovation, customer success, and overall excellence in the growing cloud businesses. AppSquadz distinguished out among System Integrator (SI) competitors, displaying remarkable performance, technical expertise, and significant services. Out of 100,000 AWS Partners, AppSquadz is honored to be showcased in the top 100 alongside other prominent IT giants.

“We are thrilled and honored to receive the AWS Rising Star Partner of the Year (SI) – APJ award at the Geo and Global AWS Partner Awards,” Mr. Chandrakant Agrawal, CEO at AppSquadz, expressed his delight. “This recognition is a testament to our team’s dedication, expertise, and unwavering commitment to delivering cutting-edge cloud services powered by AWS.”
With the support of more than 200 experts, AppSquadz has become one of the leading cloud migration and consultation service providers. It has worked to craft efficient cloud solutions for clients that optimize operations, increase scalability, and drive corporate-specific success. With a focus on innovation and the partnership of AWS’s extensive services, the firm has helped clients in various sectors achieve digital transformation, simplify workflows, and create operational efficiency globally.
“This award reaffirms our commitment to pushing the boundaries of what’s possible in cloud computing,” added Mr. Chandrakant Agrawal, CEO at AppSquadz “We extend our heartfelt gratitude to our clients, whose trust and collaboration have been instrumental in our success. Additionally, we want to thank our dedicated team and AWS for relentless efforts and expertise that have made this recognition possible.”
As AWS Rising Star Partner of the Year (SI) – APJ, AppSquadz maintains its status as a trusted AWS Advanced Partner by offering value-driven services that answer changing business demands in an increasingly dynamic digital world. The company’s continuous commitment to pushing innovation, developing capabilities, and cultivating strategic alliances to provide cutting-edge cloud services to organizations is highly appreciated by everyone in the industries within India and across the globe.
19, Jan 2024
Mahindra Introduces Supro Profit Truck Excel: Elevating Customer Prosperity
Bangalore, January 19, 2024: Mahindra & Mahindra Ltd. (M&M), the market leader in Small Commercial Vehicles (SCVs) in India, proudly announces the launch of the new Supro Profit Truck Excel series, available in both Diesel and CNG Duo variants. Building on the success of the Supro platform, the Profit Truck Excel series has been designed to redefine last-mile connectivity with its superior power, exceptional style, unparalleled safety and unsurpassed comfort.
The Supro, initially launched in 2015, has emerged as a versatile platform catering to the evolving needs of customers. The Supro Profit Truck Excel series offers competitive pricing, with the Diesel variant priced at ₹6.61 lakh (ex-showroom Bangalore) and the CNG DUO variant at ₹6.93 lakh (ex-showroom Bangalore). Following the success of the Supro CNG Duo, which has contributed to a six-fold increase in the brand’s volume, the new Supro Profit Truck Excel reinforces Mahindra’s commitment to offering versatile platforms with multiple engine and fuel options, modern style, advanced safety, and technology features.

Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd. said, “Mahindra’s ‘Rise for Value,’ a pillar of our RISE philosophy, is embodied in our latest offering the Mahindra Supro Profit Truck Excel. This launch marks a significant stride in the sub-2-tonne segment, showcasing our commitment to empowering businesses and transforming last-mile connectivity in India. The Supro Profit Truck Excel, with its exceptional 500 km range CNG Duo variant, blends power, economy, safety, and comfort, reinforcing our mission to deliver comprehensive, value-driven solutions in logistics and transportation.”
Velusamy, President, Automotive Technology and Product Development, M&M said, “TheSupro Profit Truck Excel, emerging from our renowned Supro platform, exemplifies Mahindra’s unwavering commitment to technological excellence. It boasts an advanced 5-speed transmission for improved performance, reinforced chassis with increased thickness and 19% more stiffness for enhanced stability, and an anti-roll bar, setting new standards in safety. These elements are meticulously integrated to not only deliver superior performance and efficiency but also to set a new benchmark in payload capacity. This vehicle stands as a testament to our promise of providing efficient, robust, and value-driven solutions, reshaping the less than 2-tonne segment and positively impacting our customers and communities.”
The Supro Profit Truck Excel stands out with its key features, emphasizing mileage, toughness, ruggedness, and the ability to handle versatile loads efficiently. It is designed to cater to the increasing demand for volumetric goods, particularly in the rapidly growing e-commerce sector. The Supro Profit Truck Excel stands out for its best-in-class payload capacity of 900 kg (Diesel) & 750 kg (CNG Duo), enhanced safety feature with an Anti-Roll Bar which provides stability to the 2050mm wheelbase, 5-speed transmission. The Supro Excel Diesel achieves a fuel efficiency of 23.6 Km/l, while the Supro Excel CNG Duo, with a capacity of 105L, delivers an impressive 24.8 km/kg and boasts a remarkable range of over 500 km.

The new SCV is equipped with a powerful 19.4 kW Direct Injection Diesel Engine and 20.01 kW Positive Ignition CNG Engine BS6 RDE-compliant engine, providing 55 Nm and 60 Nm torque respectively. The vehicle features R13 tyres and boasts 208 mm of ground clearance, ensuring higher performance and pickup even with a full load. The Supro Profit Truck Excel boasts a reinforced chassis with a significantly increased thickness, delivering a remarkable 19% surge in stiffness for unparalleled durability and performance. Complemented by a bolstered suspension, this truck sets a new standard for robustness and resilience.
The ex-showroom prices for the Supro Profit Truck Excel are:
| Variant | Ex-showroom Bangalore* |
| Diesel | ₹ 6,61,859 |
| CNG DUO | ₹ 6,93,859 |
Key Specifications of Mahindra Supro Profit Truck Excel:
| Specifications | Description | Supro Profit Truck Excel Diesel | Supro Profit Truck Excel CNG Duo |
| Engine | Type | Direct Injection Diesel Engine NA | Positive Ignition CNG Engine |
| Number of Cylinders | 2 | 2 | |
| Displacement Capacity (cm3) | 909 | 909 | |
| Maximum Engine Output | 19.4 kW @ 3600 r/min | 20.01 Kw @ 3800r/min | |
| Maximum Torque | 55 Nm 1800-2200 r/min | 60 Nm 1800-2200 r/min | |
| Transmission | No. of Gears | 5 Forward + 1 Reverse | 5 Forward + 1 Reverse |
| Dimensions | Overall vehicle dimensions L X W X H (mm) | 4148 x 1540 x 1900 | 4148 x 1540 x 1900 |
| Cargo Dimensions L X W X H (mm) | 2515 x 1540 x 319 | 2515 x 1540 x 319 | |
| Wheel Base (mm) | 2050 | 2050 | |
| Wheels & Tyres | Payload (kg) | 900 | 750 |
| Fuel Tank Capacity (litre) | 30 L | 105L (CNG) + 5L (Petrol – For emergency use) | |
| Mileage* | 23.6 km/l | 24.8 km/kg | |
| Warranty* (months) | 36 months or 80000 km whichever is earlier | 36 months or 80000 km whichever is earlier |
19, Jan 2024
Ghantasala – The Great: A Cinematic Masterpiece Ready to Enchant Bhubaneswar Audiences

Bhubaneswar, 19th January 2024: Anyukth Ram Pictures is thrilled to announce its upcoming Telugu movie, “GHANTASALA – THE GREAT,” set to captivate audiences with an inspiring narrative, exceptional performances, and a soul-stirring musical journey. The film is produced by the talented Mrs. CH. Phani and directed by the acclaimed G.V. Bhaskar. A Telugu movie set to captivate audiences in Bhubaneswar. Backed by a stellar cast and crew including Vasu Rao Saluri, Ch. Rama Rao, VenuMuralidhar.V, Syam Kumar P, and Kranthi (RK), the film promises to be a cinematic celebration of the legendary playback singer Ghantasala.
The movie, bearing the name of the maestro himself, explores the life and legacy of Ghantasala, whose voice became synonymous with timeless melodies in the Telugu film industry. Directed by the acclaimed G.V Bhaskar, the film delves into the untold aspects of Ghantasala’s journey, revealing the man behind the music and the impact of his art on generations. Showcasing the profound impact of his contributions to the world of music and his enduring influence on the cultural landscape. The movie promises to take audiences on an emotional rollercoaster, offering a glimpse into the trials and triumphs that shaped the iconic musician.
Key Details:
Production House: ANYUKTH RAM PICTURES
Producer: Mrs. CH. PHANI
Director: G.V BHASKAR
Cast and Crew:
VASU RAO SALURI
CH. RAMA RAO
VENU MURALIDHAR.V
SYAM KUMAR .P
KRANTHI (RK)
Prepare to embark on a mesmerizing journey into the life of Ghantasala, the musical maestro, when GHANTASALA – THE GREAT hits theaters in Bhubaneswar. Stay tuned for more updates.
Media Contact: Shreyas Webmedia Solutions, team@shreyaswebmediasolutions.com, 9937487408
19, Jan 2024
School Children showcase poor fitness levels across India
New Delhi, January 19, 2024 – The 12th Annual Health Survey by Sportz Village, through its award-winning EduSports in-school Physical Education & Sports program, has revealed poor fitness levels in most school children across India. The nationwide survey assessed for various health parameters like Body Mass Index (BMI), Aerobic capacity, Anaerobic capacity, Core Strength, Flexibility, Upper body strength, and Lower body strength for over 73,000 children in the age groups of 7 years to 17 years from across 250 cities and towns in India.
The survey also showcases that the frequency of weekly Physical Education (P.E.) periods plays a pivotal role in shaping the health of children. The comprehensive data reveals a noteworthy correlation between the number of P.E. sessions per week and various aspects of children’s physical fitness. Remarkably, the survey highlights that children engaging in more than two physical education periods per week exhibit significantly enhanced performance across multiple physical fitness parameters. Improvements are observed in crucial aspects such as Lower Body Strength, Abdominal Strength, Flexibility, and Aerobic Capacity. These findings underscore the positive impact of increased P.E. participation on the holistic well-being of children, emphasizing the importance of incorporating regular physical activity into their routine.
It also reveals notable distinctions in various health metrics between boys and girls. Particularly noteworthy is the observation that a higher percentage of girls exhibit healthier Body Mass Index (BMI) levels, with 62% of girls attaining scores within the healthy range. In contrast, boys show a comparatively lower percentage in this regard.
Further examination of specific physical fitness parameters unveils that girls outperform boys in Flexibility and Upper Body Strength. These findings underscore the positive impact of regular physical activity on these aspects of girls’ health. However, the survey also brings to light areas where boys exhibit stronger performance. Notably, boys demonstrate superior results in Aerobic Capacity and Lower Body Strength. These nuanced insights into gender-specific health indicators emphasize the importance of tailored approaches in promoting overall well-being among both boys and girls.
Commenting on the findings from the Annual Health Survey, Mr. Saumil Majmudar, CEO & Managing Director, Sportz Village, said “At Sportz Village, we are committed to transform the lives of children through the magic of sports. The Annual Health Survey sheds light on the state of health and fitness among Indian children today – and the current situation is not ideal. There is a tendency for school leaders and parents to view sports & physical education as non-essential and not as important as academics. Hence, less time and energy are devoted to physical activity resulting in poor health of children. Schools need to view sports as an integral part of education and should provide opportunities for children to engage in structured physical activities. Various studies have shown that regular structured physical activity not only improves physical health but also impacts mental health and academic performance. Over the past 15 years, the EduSports program has bridged this gap by integrating into the school timetable and calendar”
Key findings
- The total number of children surveyed 73,000 across India
- 2 in 5 children do not have a healthy BMI
- 2 in 5 children do not possess the desired Anaerobic Capacity
- 3 in 4 children do not have the desired Aerobic Capacity
- 1 in 3 children do not have the desired Abdominal or Core strength
- 3 in 5 children do not have the adequate Upper Body and Lower Body Strength
Fitness levels comparative analysis: Girls versus Boys

According to the survey, the percentage of girls with healthier BMI levels (62% of girls have healthy BMI scores) is more when compared to boys. The girls also fared better in Flexibility and Upper Body Strength. However, they did not fare well in Aerobic Capacity and Lower Body Strength.
Fitness Levels Comparative Analysis: Government Schools versus Private Schools

The survey further reveals, more children in private schools have better Upper Body Strength levels (43%), compared to the children from government schools (31%). Children from government schools fared better in BMI, Aerobic Capacity & Flexibility.
Fitness levels comparative analysis: Effect of number of P.E periods per week

The survey further shows that children with more than 2 physical education periods per week, have significantly better performance in multiple physical fitness parameters such as Lower Body Strength, Abdominal Strength, Flexibility & Aerobic Capacity
Parameters description:
Body Mass Index (BMI): A value derived from the weight and height of an individual and is used to gauge whether a person is within a healthy weight range.
Aerobic capacity: The ability of the heart and lungs to get oxygen to the muscles.
Anaerobic capacity: The total amount of energy from the anaerobic (without oxygen) energy systems. It is useful during high intensity short-duration exercises or tasks such as sprinting.
Abdominal or Core strength: The strength of the muscles of the torso which helps to determine posture.
Flexibility: The ability of one’s joints to move freely.
Upper body strength: The strength of muscles such as Pectorals (chest), Rhomboids (upper back), Deltoids (outer shoulder), Triceps (back of upper arm), and Biceps (front of upper arm).
Lower body strength: The strength of muscles in the legs such as quadriceps (the muscles on the front of the upper leg), Hamstrings (the muscles on the back of the upper leg), Gluteals, Hip Flexors, and Calf muscles.
19, Jan 2024
Google’s Gemini Pro and Imagen 2 to deploy in producing new text, voice, and image features
US, January 19, 2024: Samsung Electronics Co., Ltd. and Google Cloud today announced a new multi-year partnership to bring Google Cloud’s generative artificial intelligence (AI) technology to Samsung smartphone users around the globe. Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices.
“Google and Samsung have long shared deeply held values around the importance of making technology more helpful and accessible for everyone. We’re thrilled that the Galaxy S24 series is the first smartphone equipped with Gemini Pro and Imagen 2 on Vertex AI,” said Janghyun Yoon, Corporate EVP and Head of Software Office of Mobile eXperience Business at Samsung Electronics. “After months of rigorous testing and competitive evaluation, the Google Cloud and Samsung teams worked together to deliver the best Gemini-powered AI experience on Galaxy.”
Samsung is the first Google Cloud partner to deploy Gemini Pro on Vertex AI to consumers. Built from the ground up to be multimodal, Gemini can generalize and seamlessly understand, operate across, and combine different types of information including text, code, images, and video. Starting with Samsung-native applications, users can take advantage of the summarization feature across Notes, Voice Recorder, and Keyboard.1 Gemini Pro on Vertex AI provides Samsung with critical Google Cloud features, including security, safety, privacy, and data compliance.
Galaxy S24 series users can also immediately benefit from Imagen 2, Google’s most advanced text-to-image diffusion technology from Google DeepMind to date. With Imagen 2 on Vertex AI, Samsung can bring safe and intuitive photo-editing capabilities into users’ hands. These features can be found in Generative Edit2 in S24’s Gallery application.
As part of this partnership, Samsung is also one of the first customers to test Gemini Ultra, Google’s most capable and largest model for highly complex tasks. The S24 series will also use Gemini Nano, an on-device LLM delivered as part of the Android 14 operating system, the most efficient model of Gemini for on-device tasks.
“Together with Samsung, Google Cloud sees the tremendous opportunity for generative AI to create meaningful mobile experiences that stimulate and strengthen connection and communication for millions,” said Thomas Kurian, CEO, Google Cloud. “With Gemini, Samsung’s developers can leverage Google Cloud’s world-class infrastructure, cutting-edge performance, and flexibility to deliver safe, reliable, and engaging generative AI powered applications on Samsung smartphone devices.”
19, Jan 2024
Pre-Budget Expectation Quote by Mr. Manish Mehan, CEO and MD of TK Elevator

Mr. Manish Mehan, CEO, and MD of TK Elevator India expectations from budget 2024
“The real estate sector plays a significant role in the nation’s economic growth. The sector is looking forward to policy interventions that promote sustainable development, encourage foreign direct investment, and streamline regulatory processes. The real estate industry is hopeful that the upcoming budget will incorporate transformative measures that will invigorate the Indian real estate sector. Some of the key demands that realty sector stakeholders want from Union Budget 2024-25 are Industry Status and Interest Subvention Scheme, Reduced GST Rate, Infrastructure status to the affordable housing segment, addressing liquidity concerns, and simplifying regulations. Having said that, the elevators have become an integral part of modern urban living. In India, where real estate is booming and infrastructure is rapidly evolving, elevator industry is playing a crucial role in ensuring efficient vertical mobility. A growing and well performing real estate industry will certainly propel the growth of elevator industry.”
