Standard Chartered launches the second phase of “Now’s Your Time for Wealth” campaign with CIO insights

Standard Chartered launches the second phase of “Now’s Your Time for Wealth” campaign with CIO insights

Standard Chartered has announced the launch of the second phase of its “Now’s Your Time for Wealth” global wealth campaign, reinforcing its role as the strategic partner for global-minded investors who want insight and confidence across markets, cycles, and every decision that shapes their financial future. In India, the campaign is aimed at the growing wealth and affluent segment, including ‘Global Indians’.

This second phase of the campaign introduces a suite of CIO-powered intelligence through content formats designed to give investors direct access to the bank’s high-frequency market outlooks, expertise-backed sector calls, and timely cross-market guidance. This includes new editorial partnerships, digital content releases aligned to market movements, amplifying the CIO’s views to a wider affluent audience. At the heart of the campaign is a bold delivery of real-time, world-class investment insight, when it matters most.

The campaign calls out three key pillars Cross Border Wealth, Wealth Expertise, and Navigating Volatile Times, highlighting Standard Chartered’s strengths as a global wealth partner.

This 360° Integrated Marketing Campaign will run across various touchpoints: Out-of-Home (OOH) advertising, Linear TV and Connected TV, Digital Media (Google Search,  Programmatic buys and Social Media platforms), and Owned Media, targeting and engaging different investor audiences, in more personalised ways.

Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at Standard Chartered, commented,

“Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most. By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey.”

 Aditya Mandloi, Managing Director, Head of Wealth and Retail Banking, India and South Asia, Standard Chartered Bank, said, 

“At Standard Chartered, we empower our affluent clients with deep market insights and expertise to invest confidently. Through Standard Chartered Group’s extensive international network and four wealth hubs, timely intelligence from our Chief Investment Office, and tailored investment opportunities, we help our clients take advantage of the right opportunities at the right time.”

The first rollout of the “Now’s Your Time for Wealth” campaign in January 2025 ran in a mix of out-of-home advertising across airports and in-city sites, print advertising, film and content partnerships with leading international, regional and local media across seven key markets – Singapore, Hong Kong, Mainland China, Korea, Taiwan, UAE and India.