10, Sep 2026
Iyuno’s Strategic Approach: Multi-Agent AI, Built Around Context
Specialized AI agents are becoming an industry-wide shift. Iyuno applied that approach to one of media’s hardest problems: giving AI a memory that holds up across scenes, episodes, and seasons.
BURBANK, Calif., Sept. 10, 2026 /PRNewswire/ — Iyuno, the world’s largest media localization company, today detailed the multi-agent engineering behind CLOE’s Contextual Memory, built on the belief that applying specialized AI agents to a narrow, well-defined problem outperforms brute-force scale.
Most enterprise AI deployments chase scale — bigger models, bigger context windows, bigger compute bills — and still lose narrative continuity across long-form video. CLOE takes a different approach, built on three principles:
- Vertical Multi-Agent Orchestration. Instead of one monolithic model, a network of hyper-specialized micro-agents each performs a specific function, such as character relationship mapping, emotional intent, prosodic matching, or brand compliance, instead of relying on a single system to perform every task.
- High-Density, Low-Token Prompting. Raw video, audio, and script are synthesized into a structured knowledge graph first; agents work from compressed, high-signal context vectors instead of massive raw inputs, cutting token consumption and inference cost per title.
- Persistent Graph Memory. Agent outputs converge into one persistent ontology graph instead of being discarded after each task, so understanding compounds across a title, season, or franchise without compounding inference cost.
“Our focus was never building the biggest AI system—it was building the right one for media,” said David Lee, Founder & CEO of Iyuno. “For a broad, general-purpose problem, bigger models and more compute make sense. For a specialized domain like entertainment, that scale doesn’t buy you the thing that actually matters: narrative continuity. Specialized agents working off precise, high-density context get us state-of-the-art understanding at a fraction of the footprint, and that footprint doesn’t grow with catalog size the way monolithic approaches do. Every title we process makes the graph more capable, not more expensive to run.”
This architecture already runs Iyuno’s commercial suite: CLOE Enterprise (SaaS), CLOE Sub, CLOE Script, CLOE Dub, and CLOE Live — in live studio and streaming production today. Future announcements will detail how it extends into CLOE Skills across accessibility, marketing, and additional workflows.
About Iyuno
Iyuno (www.iyuno.com) is a leading provider of localization services for the media and entertainment industry. Trusted by top entertainment brands and creators worldwide, Iyuno offers comprehensive end-to-end localization services from 40 offices across 29 countries. Backed by a team of exceptional creative and technical talent, state-of-the-art facilities, and cutting-edge technologies, Iyuno proudly boasts the largest global footprint amplifying its dubbing, subtitling and media services offerings. The company is also the creator of CLOE, a contextual intelligence platform that transforms content into structured understanding, enabling AI-powered workflows across localization, accessibility, marketing, and emerging content experiences.
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- By Sai Krishna
10, Sep 2026
IFFCO-TOKIO Strengthens Leadership Team, Elevates Sanjeev Chopra as Director – Operations
Delhi/Gurugram, Sep10: IFFCO-TOKIO General Insurance Company Limited, one of India’s general insurance companies, has announced the elevation of Mr. Sanjeev Chopra as Director – Operations. In his new role, he will focus on strengthening operational efficiency, governance frameworks and organisational capabilities while supporting IFFCO-TOKIO’s continued focus on sustainable and customer-centric growth.

With over four decades of experience in the general insurance industry, Mr. Chopra brings extensive expertise across financial strategy and planning, underwriting, finance and pricing, investments and treasury management, tax strategy, reinsurance, governance, stakeholder management and regulatory compliance. His deep understanding of the evolving regulatory, financial and operational landscape of the industry has enabled him to contribute significantly across multiple facets of general insurance.
Associated with IFFCO-TOKIO General Insurance since 2001, Mr. Chopra has held several key positions during his tenure, including Senior Executive Director & Chief Financial Officer. Over the years, he has played an important role in strengthening the company’s financial and operational frameworks and contributing to its overall growth journey.
Commenting on the elevation, Mr. Tatsuya Fujimoto, Managing Director & CEO, IFFCO-TOKIO General Insurance Company Limited, said,
“Sanjeev has been a valued part of IFFCO-TOKIO’s journey for over two decades. His extensive experience, deep understanding of the insurance industry and strong financial expertise have made him a trusted and accomplished leader within the organisation. We are confident that, in his new role, he will further strengthen our operational capabilities, enhance organisational effectiveness and contribute meaningfully to IFFCO-TOKIO’s continued growth and success.”
Expressing pleasure on his elevation, Mr. Sanjeev Chopra as Director – Operations said,
“It is a privilege to have been associated with IFFCO-TOKIO for over two decades, and I am grateful for the trust and confidence the organisation has placed in me. I look forward to taking on this responsibility and contributing to the company’s continued growth and operational excellence.”
Mr. Chopra is recognised for his extensive experience and expertise across the general insurance spectrum, with a career spanning financial management, underwriting, investments, reinsurance, governance and regulatory matters. His elevation to the role of Director – Operations further strengthens IFFCO-TOKIO’s leadership team as the company continues to enhance its operational capabilities and deliver sustained value to its customers and stakeholders.
10, Sep 2026
CCTV+: 2026 “Liangzhu: A Dialogue across World Civilizations” Cultural Exchange Event Arrives in Russia
BEIJING, Sept. 10, 2026 /PRNewswire/ — On September 7, 2026 (local time), the 2026 “Liangzhu: A Dialogue across World Civilizations” Cultural Exchange Event was held at Lomonosov Moscow State University, attracting hundreds of representatives from cultural, educational, and media circles in China and Russia.
The event was jointly hosted by the Information Office of Zhejiang Provincial People’s Government, the Foreign Affairs Office of Zhejiang Provincial People’s Government, Zhejiang Media Group, Hangzhou Liangzhu Archaeological Site Administrative District Management Committee, and the Higher School of Television, Lomonosov Moscow State University. It was co-organized by the Overseas Center of Zhejiang Media Group, Zhejiang University Press, and the “Media Plus” Online Chinese Classroom in Russia, with support from Lomonosov Moscow State University, Zhejiang University, Liangzhu Museum, and the Embassy of the People’s Republic of China in the Russian Federation.
At the opening ceremony, Zhejiang University presented A Comprehensive Collection of Ancient Chinese Paintings to Lomonosov Moscow State University. Zhejiang Media Group signed a memorandum of cooperation with the Higher School of Television, Lomonosov Moscow State University. The trailer of the China-Russia co-produced documentary Liangzhu: Exploring the Origins of World Civilizations was released, and Russian students received “Liangzhu Promoter” certificates. The Russia program of the Liangzhu Culture Youth Communication Plan and “Hello, Liangzhu” Russia-themed special exhibition were launched, allowing Russian students to experience Liangzhu culture up close. A civilization dialogue salon was also held during the event.
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10, Sep 2026
Asset Managers Confident of Using AI in their Operations, but Mindful of Necessity for High Quality Data, Global Research Reveals
70% of asset managers believe the quality of their organization’s data is good or excellent, while almost a third (32%) claim it to be excellent
BOISE, Idaho, NEW YORK, CHICAGO, LONDON and HONG KONG, Sept 10 – Asset managers are broadly confident in the quality of the data being used to train artificial intelligence (AI) models being deployed in their organizations, new research from Clearwater Analytics, drawn from its “GenAI and the Data Divide” study, shows.
The study, which covered a broad spectrum of fund managers including insurance asset managers, hedge funds, private markets specialists, and general asset managers, reveals that nearly three quarters of asset managers (70%) surveyed believe their data is good or excellent (32% said it is excellent). That confidence isn’t evenly spread. It depends heavily on which part of “data quality” is being asked about.
As far as accuracy and reliability is concerned, only just over half (56%) said their data was good or excellent, the lowest score of any dimension tested. Yet on the matter of completeness and coverage, almost eight out of 10 (79%) said it was good or excellent, (48% said it is excellent). The gap between the two, roughly 23 percentage points, is the clearest sign that firms have more data than they fully trust.
Almost three quarters (73%) were satisfied that data quality with regard to representativeness and bias was good (31%) or excellent (42%). However, more than a quarter (27%) said it was poor (11%) or average (16%).
Slightly fewer (70%) consider the timeliness and freshness of the data to be good (46%) or excellent (24%). On every dimension but one, confidence holds above seven in 10. Accuracy is the exception, and it’s the dimension that decides whether an AI output can actually be acted on.
The majority (69%) said that their data sets are complete, while 12% of those said they were very complete. However, more than a fifth (21%) said they were incomplete. Coverage, in other words, is largely a solved problem. Trust in what that coverage actually says is not.
Despite the overall confidence in the quality of the data, there remains quite high levels of concern about the potential use of poor quality data in an organization’s AI operations, and those concerns escalate quickly once the conversation turns to consequences. Almost three quarters (72%) said the risk of this made them concerned or very concerned (36% in each group).
Four out of five (80%) were concerned – 20% of them very concerned – that the use of poor quality data could erode trust in the effectiveness of their AI tools, rather than placing the blame on the quality of the data that has been used to develop it. That’s the risk compounding on itself: a data problem gets misread as a technology problem, and the tool takes the blame the data deserves.
Seven out of 10 (70%) of managers are concerned about the financial and legal risks coming from biased investment decisions or regulatory fines, with almost half (48%) very concerned about the impact from the use of poor quality data.
These concerns have an impact on available resources, too. Almost two thirds (65%) were concerned that data scientists are spending their time cleaning up data instead of building better models, with 39% of them very concerned about resources being wasted. The people best equipped to improve AI are the ones stuck fixing the data underneath it.
Almost all asset managers (99%) agreed that the biggest barrier to trusting AI outputs, fueling an “AI trust gap”, is the use of unreliable and opaque data. Near-unanimous numbers like that are rare in any survey. It’s the clearest signal in the entire study of where the industry’s attention needs to go next.
It has been well documented that without careful monitoring, poor quality data can amplify inherent biases within AI models. While almost three quarters (73%) are concerned that this could happen, more than two thirds (67%) are satisfied their organizations’ AI models have the ability to track and audit sources of data. Even so, more than a fifth (22%) were unsure and a further 10% suggested the abilities were incomplete. That leaves close to a third of firms without full visibility into the data their own AI models are relying on.
The vast majority (74%) said the data aggregation platform they use is effective at reconciling and aggregating data from disparate sources into a unified system. A fifth (20%) said it was very effective. Aggregation, like coverage, is a capability most firms have already built. Accuracy is the one they’re still building toward.
Souvik Das, CTO at Clearwater Analytics, said: “The data that a model trains on is the input that actually matters, more than the model itself. That’s why this finding lands the way it does. Firms have built real confidence in their AI, but confidence in the underlying accuracy hasn’t caught up yet, and that gap is what determines whether a firm acts on an output or checks it first. Closing it is the discipline this next phase of AI actually requires.”
10, Sep 2026
BULLET Microdrama Partners with Tata Motors Commercial Vehicles for ‘Apna Superstar’, Celebrating the Spirit of Aspirational India

Mumbai, September 10, 2026: BULLET Microdrama has partnered with Tata Motors Commercial Vehicles for Apna Superstar, starring Naman Arora and Nishi Saxena, marking the launch of its another branded microdrama. Centred on ambition, resilience, and the desire to build a better future, the collaboration uses the emerging microdrama format to bring to life a culturally rooted narrative that reflects the dreams and determination of aspirational India.
As storytelling and consumption habits continue to evolve, BULLET is using the microdrama format to tell stories that are fast paced, emotionally engaging and culturally rooted. With Apna Superstar, the platform extends this approach to branded storytelling, building on its earlier work with JK Cement. Now, Tata Motors Commercial Vehicles has backed BULLET’s vision, trusting the platform to weave its philosophy of aspiration and progress naturally into the narrative.
Speaking about the collaboration, Azim Lalani, Co-Founder & Chief Business Officer, BULLET Microdrama, said, “Apna Superstar is an important milestone for BULLET as our first branded microdrama. The format gives us the opportunity to tell emotionally rich stories in a way that reflects how audiences are consuming entertainment today. What made this collaboration particularly exciting was Tata motors commercial vehicles’s willingness to embrace that evolution and trust BULLET to translate the brand’s ethos into the narrative authentically. That gave us the freedom to create a story rooted in the realities while ensuring the brand had a meaningful role within Sonu’s world.”
Built on the belief that storytelling is evolving as fast as the audiences consuming it, BULLET Microdrama has embraced microdrama as a format that is quick, culturally rooted and unafraid to go straight to the emotional core of a story. Apna Superstar reflects that evolution, speaking to the lives, struggles, and ambitions of audiences today.
At the centre of Apna Superstar is Sonu, a young man honouring his late father’s memory while chasing the dream of building something of his own, a journey of resilience that Tata Azura became part of as a quiet enabler of his progress.
Trailer Link: https://www.instagram.com/p/
Highlighting the significance of the partnership, Munaf Merchant, Head – AVOD & Partnerships, BULLET Microdrama, said, “As microdrama continues to find a wider audience, we’re seeing more brands wanting to be part of stories that carry real emotional weight, rather than just appearing alongside them. With Apna Superstar, the idea was to build a story that reflects everyday ambition, and to bring a brand into that world in a way that feels seamless. This aligns closely with BULLET’s focus on meaningful, high-value content that resonates with audiences. We’re grateful to Tata motors commercial vehicles for their trust and support in bringing this vision to life.”
Tabassum Modi, Chief Content Officer and Head, Havas Play India, who played a key role in bringing this partnerhsip to life, said, “Microdrama is emerging as one of the most consumed storytelling formats in the country today, and brands that recognize this shift early are positioned to build a far deeper connect with audiences. At Havas Play, we conceptualized a deeply resonant narrative designed to truly humanize the brand. By facilitating this collaboration, we are proud to bring together Tata motors commercial vehicles and BULLET Microdrama, a visionary brand and an innovative platform that share a clear conviction in the format’s immense potential.”
Apna Superstar, starring Naman Arora and Nishi Saxena, is now streaming on BULLET Microdrama.
10, Sep 2026
IBM, Lockheed Martin Announce Swiss Quantum Innovation Hub at ETH Zurich, Anchored by Switzerland’s First IBM Quantum Computer
In an extension of ongoing collaboration, IBM and Lockheed Martin plan to initiate research projects with select Swiss academic institutions.
The Swiss National Supercomputing Centre at ETH Zurich will host an IBM Quantum System Two, expanding access across Swiss institutions to fuel the country’s quantum ecosystem, research and workforce education.
ZURICH, Sept. 10, 2026 /PRNewswire/ — IBM (NYSE: IBM) and Lockheed Martin (NYSE: LMT), through an offset agreement with armasuisse, Switzerland’s Federal Office for Defence Procurement, today established a hub for quantum innovation at ETH Zurich, a prominent public research university. The new hub plans to host the country’s first IBM Quantum System Two at the Swiss National Supercomputing Center (CSCS) in Lugano.
IBM will operate the IBM Quantum System Two, which will be powered by an IBM Quantum Nighthawk, the company’s most advanced processor. ETH Zurich will provide expertise, resources and technologies for Swiss industries, startups and academia, including access to the quantum computer. Its delivery is expected to catalyze the development of new algorithms, technical breakthroughs, and industrial use cases, as well as anchor initiatives to foster Switzerland’s workforce and talent. The project also advances the ongoing strategic collaboration between Lockheed Martin and IBM, combining Lockheed Martin innovations in quantum sensing and additive manufacturing with IBM’s expertise in quantum computing and AI.
“Switzerland is deservedly recognized as a hub for global innovation, and Lockheed Martin is proud of its long history of technical collaboration within the country,” said Dr. Craig Martell, Lockheed Martin vice president and chief technology officer. “This project extends the strategic relationship between Lockheed Martin and IBM in quantum and AI while positioning Switzerland as a leader in these critical, cutting-edge fields. It provides resources and expertise, develops skills and enables joint research across the Swiss commercial, defense and academic ecosystem.”
“IBM has collaborated with institutions in Switzerland for almost 100 years. Our research team at our Zurich lab has led fundamental technology breakthroughs for the world and has been part of the country’s science ecosystem for decades,” said Alessandro Curioni, vice president, Algorithms and Applications, IBM Research and director of the Zurich Research Laboratory. “As we continue to foster innovation with the Swiss community, we are excited to have the opportunity to put world-class quantum hardware, software and expertise directly into the hands of Switzerland’s thriving academic institutions and industries.”
“Switzerland will gain access to essential research infrastructure that will enable us to further advance the exploration of this emerging technology and educate the talent needed to support it,” said ETH Zurich President Joël Mesot, emphasizing the opportunities the new quantum computer will bring to Switzerland.
Delivering quantum to the Swiss ecosystem
Organizations that join the innovation hub through ETH Zurich will have immediate access to these resources and IBM’s fleet of quantum computers available over the cloud. Additionally, upon the system’s deployment by the end of 2026, ETH Zurich will provide organizations with access to Switzerland’s own dedicated IBM Quantum System Two. These capabilities will enable the country’s community of innovators to accelerate scientific and industrial research and build new use cases across chemistry, materials science, optimization, financial services and more. Today, IBM quantum computers are already delivering scientific value across the globe as useful tools in these fields.
IBM and Lockheed Martin expand joint research initiatives
As part of the collaboration, two planned joint development projects between IBM and Lockheed Martin include the exploration of quantum sensing applications for navigation and the improvement of additive manufacturing of metallic alloys. These projects also complement ongoing efforts by IBM and Lockheed Martin across a range of advanced technologies focused on aerospace and defense innovation.
IBM and ETH Zurich build on a legacy of collaboration
This initiative also builds upon a close and long-standing collaboration between IBM and ETH Zurich, including a recently launched 10-year effort to advance foundational algorithmic research.
The quantum education and workforce development effort includes providing the Swiss ecosystem with access to the IBM Quantum Network and IBM Quantum Platform learning offerings, including coursework, certifications, and workshops; as well as event support, such as hackathons, conferences, and partner forums.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.
Visit www.ibm.com for more information.
About Lockheed Martin
Lockheed Martin is a global defense technology company driving innovation and advancing scientific discovery. Our all-domain mission solutions and 21st Century Security® vision accelerate the delivery of transformative technologies to ensure those we serve always stay ahead of ready. More information at Lockheedmartin.com.
Media contacts:
Chris Nay
IBM Communications
cnay@us.ibm.com
Stephen Funk
IBM DACH Communications
+41-58 333 78 68
stephen.funk@ch.ibm.com
Trent Perrotto
Communications Director, Technology Transformation and Innovation, Lockheed Martin
trent.perrotto@lmco.com
O: 301-581-7005 | M: 321-272-8027
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10, Sep 2026
India’s coal demand set to grow 4.2 pc in 2026 amid rising energy needs
NEW DELHI, Sep 10: India’s coal consumption is expected to grow by around 4.2 per cent in 2026, driven by rising electricity demand and continued expansion in economic and industrial activity, according to a report.

The report said global coal demand is also expected to increase in 2026, with emerging economies in Asia likely to remain among the key contributors to overall consumption.
In India, growing power requirements from households, industries and businesses are expected to support higher coal use. Coal continues to remain an important part of the country’s electricity generation mix, particularly as demand for reliable and uninterrupted power increases.
The projected rise in consumption comes at a time when India is also rapidly expanding its renewable energy capacity. The growing use of solar, wind and other clean energy sources is gradually changing the country’s power mix, while conventional sources continue to meet a significant share of current electricity needs.
The report’s outlook highlights the challenge of balancing rising energy demand with the transition towards cleaner sources. For India, ensuring adequate and affordable power supplies while accelerating renewable energy development will remain important for sustaining economic growth.
The expected increase in coal consumption also reflects the broader growth in India’s energy needs as businesses, industries and households continue to require more electricity.
10, Sep 2026
Tata Steel Advances Sustainable Steelmaking with India’s First‑of‑its‑kind Coke Oven Gas Injection Project at Meramandal
Bengaluru, Sep 10: Tata Steel Meramandali commissioned its groundbreaking Coke Oven Gas Injection Project at Blast Furnace 1 – a first-of-its–kind initiative in the Indian steel industry. The initiative underscores Tata Steel‘s unwavering commitment to its Net Zero by 2045 target and highlights the Company’s leadership in deploying breakthrough technologies for low-carbon iron and steel production.
Subodh Pandey, Vice President – Technology, R&D, NMB and Graphene, Tata Steel, said:
“This initiative of maximising the utilisation of process gases to reduce dependence on external fossil fuels reinforces Tata Steel’s leadership in sustainable manufacturing. We remain focused on demonstrating and scaling low carbon technologies, thereby accelerating our journey towards Net Zero by 2045.”
Sudhir Kumar Mehta, Vice President – Operations, Tata Steel Meramandali, said:
“This project is a good example of how our teams continuously look for ways to improve efficiency while reducing the environmental impact. By finding a productive use for coke oven gas within the blast furnace process, we are making our operations leaner and cleaner.”
In an integrated steel plant, COG – a hydrogen and hydrocarbon-rich byproduct gas – is typically used for power generation, heating, or simply flared. With support from technology partner M/s Paul Wurth-SMS and equipment supplier M/s Kobelco, Tata Steel has successfully implemented the COG injection in the blast furnace through tuyeres, substituting fossil fuel as a reductant, thereby reducing the environmental impact.
Apart from reducing fossil fuel consumption and CO2 emissions, it also provides a unique opportunity to operate the blast furnace with a three-fuel system, enhancing operational flexibility and efficiency. Additionally, the initiative strengthens Tata Steel’s leadership in green steel production through the safe and stable operation of advanced injection technologies. Tata Steel has been a pioneer in the adoption of low-carbon blast furnace technologies, successfully demonstrating coal bed methane, hydrogen, and biochar injection in the blast furnace.
10, Sep 2026
From Kulfi to Ube: Indian Consumers Are Ready for More
As Indian consumers look beyond familiar favourites, stonefield, The Ice Cream Taste Company, brings taste-led innovation to IICE 2026
Chennai, Sept 10: Indian ice cream consumption is entering a more adventurous phase. Consumers are increasingly looking for new flavours, regional nostalgia, global inspirations, premium experiences and formats that offer something worth discovering.
Consumer research conducted by stonefield in partnership with various research firms reflects this changing dynamic. While the category continues to expand, consumption is becoming more occasion-led, with younger consumers showing greater openness towards experimentation and new taste experiences.
Five taste trends shaping the next scoop
1. Nostalgia is being reinvented
Familiar Indian tastes are returning in contemporary expressions — from Kulfi and mithai to regional beverages and desserts. stonefield is developing Desi ice cream concepts that give these familiar tastes a creative new twist.
2. Global flavours are entering the Indian ice cream palette
Ube, Russian Honey Cake, Tiramisu and other global inspirations are creating new opportunities for brands looking beyond conventional flavours.
3. Mango is becoming a story, not just a flavour
Consumers are showing greater interest in provenance, variety and authenticity. stonefield’s Aamrut brings Indian mango varieties such as Alphonso, Totapuri, Dussehri and Banganapalli into contemporary ice cream experiences.
4. Premiumisation is increasingly about sensory experience
Creaminess, richer mouthfeel, indulgent inclusions and layered textures are creating new premium cues. stonefield’s DairyONE range of concentrated dairy boosters is designed to enhance the mouthfeel and creaminess of ice creams and frozen desserts.
5. The format is becoming part of the experience
From Kulfi Pops and rolled Kulfi to bars, sandwiches, cups and sorbets, new formats are giving consumers new ways to experience familiar and emerging flavours.
These shifts are creating an opportunity for brands to move beyond simply adding flavours to their portfolios and instead build distinctive taste experiences around evolving consumer needs.
“Flavour is becoming one of the strongest reasons for consumers to choose a product.” According to Sandeep Devgan, CEO, stonefield: “The consumer today is far more curious about taste. They may want the comfort of a Kulfi one day and the excitement of Ube or a global dessert the next. Our opportunity is to help brands turn that curiosity into products that are distinctive, relevant and commercially viable. Flavour is no longer just an ingredient in the product — it is becoming one of the strongest reasons for consumers to choose it.”
From flavour to taste partnership
stonefield combines consumer insights, flavour technology, application expertise and customised product development to help manufacturers move from an initial idea to a finished product.
Its portfolio spans brown, Indian ethnic, fruit, nut and chocolate flavours, along with advanced solutions for creaminess and mouthfeel in frozen desserts and ice creams, as well as emerging applications such as protein products and new-age dairy formats.
At IICE 2026, stonefield will bring this approach to life through its Ice Cream Studio, showcasing a curated selection of new taste concepts and possibilities for the evolving ice cream category.
With India’s ice cream market estimated at around ₹24,350 crore in 2025, continued growth is being driven by wider penetration, premiumisation and product innovation.
For stonefield, the question is no longer simply “Which flavour should we launch?” but “What new experience can we create for the consumer?”
stonefield — The Ice Cream Taste Company
Indian Ice Cream Expo 2026
Stall F10/11 | 10–12 September 2026 | Chennai Trade Centre, Chennai
10, Sep 2026
Three Weeks to Go: World Wellness Weekend Unites the Global Wellness Community for Its 10th Anniversary
More than 20 days to go as hotels, spas, fitness communities, destinations and wellness professionals across the world prepare for 18–20 September
Sept 10 — The 10th World Wellness Weekend (WWW) is entering its final countdown, bringing together wellness communities, hospitality groups, tourism organisations, fitness networks and local communities worldwide for a global celebration from 18–20 September 2026.
Marking its 10th anniversary, World Wellness Weekend continues to expand its international footprint, with new country programs, major hospitality partnerships and community initiatives being confirmed in the weeks leading up to the event.
From luxury resorts and thermal spas to public parks, fitness clubs, yoga studios and community organisations, this year’s program demonstrates that wellness is increasingly becoming a shared community experience rather than simply a luxury or individual pursuit.
A global celebration with strong local stories
The latest country updates reveal the breadth and diversity of the 2026 celebration.
Italy, one of the most active countries in the movement, has 644 participating venues, including Sport City Day, iconic properties from Italian Hospitality Collection, and numerous spas, fitness clubs and wellness centres. More than 420 fitness clubs within the CIWAS Fitness Network Italia are preparing free fitness opportunities, while Florence, Sardinia, Tuscany and other regions are developing programs combining movement, nature, thermal wellness, nutrition and mindfulness.
In Spain, with 609 venues, leading hotels and spas including El Palace Barcelona, Hotel Miramar Barcelona, Torre Melina Gran Meliá and SPA InterContinental Barcelona, Hard Rock Hotel are preparing activities ranging from Pilates, sound healing and meditation to complimentary spa experiences. Tenerife will also host a program including a solidarity massage marathon, conscious movement, sound and vibration workshops and emotional wellbeing activities.
In Japan, wellness activities will take place nationally, across all 47 prefectures, from Hokkaido to Okinawa gathering all generations. Programs include yoga, family activities, sound baths, arts and crafts, fitness and initiatives connecting personal wellbeing with environmental care. The initiative has received support from organisations including the Japan Tourism Agency, Japan Spa & Wellness Tourism Association, Fitness Industry Association Japan and Japan Fitness Association.
India, with possibly 500+ venues, is seeing major participation from leading hospitality and wellness groups including Taj Hotels, Shangri-La, Oberoi, Hyatt, ITC Hotels, The Lodhi, Fairmont, Six Senses Vana and others. For the first time, Wellness Connect by Professional Beauty India will serve as the official in-person event partner.
In Vietnam, 146 venues are participating, reinforcing the country’s emergence as a wellness destination. Resorts and brands including Alba Wellness Valley by Fusion, Fusion Resort & Villas, Furama Resort Danang, Avani Quy Nhon, An Lam Retreats and other leading properties are preparing programs combining yoga, sound healing, breathwork, nature, fitness, healthy cooking and community initiatives.
Meanwhile, the Maldives will see 48 venues participate, with groups including Mandara Spa, Chavana Spa and ELE|NA offering experiences ranging from sunrise yoga and sound healing to beach clean-ups, meditation, massage workshops and wellness activities for colleagues and local communities.
Wellness meets hospitality, tourism and community
The 2026 edition is also strengthening the connection between wellness and travel.
In Mexico, more than 50 hotels in Quintana Roo, alongside 12 Iberostar properties, are joining World Wellness Weekend. Local tourism authorities in Yucatán, Cancún, Isla Mujeres, Los Cabos and Puerto Morelos are supporting the initiative, while participating resorts are offering programmes including yoga, Pilates, breathwork, meditation, fitness and environmental clean-ups.
In the United States, 278 venues are participating, with support from organisations including ISPA, Spa Industry Association, Wellness Tourism Association, Wellness in Travel and Tourism and the Health & Fitness Association. Major hospitality names including Marriott International, Rosewood, Mandarin Oriental, Sofitel, Hard Rock Hotels and AIRE Ancient Baths are represented.
The UK program includes 151 venues, with David Lloyd Clubs preparing activities across 100 UK clubs and 50 clubs across Europe, while Aqua Sana Forest Spas, AIRE Ancient Baths, Aromatherapy Associates, PURE Spa & Wellness and other major wellness brands are also participating.
From luxury wellness to “Wellness for All”
A defining feature of the 10th anniversary edition is the emphasis on accessibility, solidarity and community.
In France, for example, Les Cures Marines de Trouville – MGallery, La Réserve Paris and La Réserve Ramatuelle will combine guest and employee wellness with coastal clean-ups and tree planting, while Molitor Paris MGallery will provide a fitness experience for people fighting cancer through its partnership with CAMI.
In Colombia, the program includes a nature-based “PACHAMAMA” experience combining mindful walking, tree planting, spa and thermal experiences, conscious breathing and sound therapy, with proceeds donated to children in the Payacal village.
In Ukraine, Maharaja Yoga & Spa in Kharkiv will offer trauma-sensitive practices, breathwork, Yoga Nidra, restorative activities and wellness gatherings designed to support veterans, families and people affected by the war – demonstrating how wellness can become a space for solidarity, resilience and hope.
Connecting personal and planetary wellbeing
World Wellness Weekend is also joining forces with World Cleanup Day ahead of 20 September, encouraging participating venues to combine environmental action with personal wellbeing. Activities will include clean-ups of parks, beaches, riverbanks and neighborhoods followed by a short guided relaxation. World Cleanup Day’s global network has previously mobilised more than 114 million people across 211 countries and territories.
The initiative is also continuing its collaboration with the Global Wellness Breathe Initiative of the Global Wellness Institue, which will explore breathing, performance, pregnancy, anxiety and respiratory wellbeing through a dedicated webinar series and guided breathwork experiences.
A growing global wellness ecosystem
The 10th World Wellness Weekend is being supported by an expanding network of international organisations, including Wellness in Travel & Tourism (WITT) and the Wellness Tourism Association (WTA), working together to increase participation from hotels, resorts, wellness practitioners and destinations and to strengthen wellness within the global travel ecosystem.
“Beyond design and marketing, what makes people want to return to a property dedicated to fitness, beauty and tourism is the talent of the teams, their expertise and their passion to care for people and deliver experiences rich in meaning and sensations, as transformative as possible,” says Jean-Guy de Gabriac, Founder of World Wellness Weekend.
Journalists invited to cover the 10th World Wellness Weekend
With the event now just weeks away, World Wellness Weekend welcomes journalists, editors, broadcasters, travel writers and wellness media to cover the 10th anniversary celebration.
The global initiative offers opportunities to explore local and international wellness stories, interview country and city ambassadors, speak with participating hotel and spa leaders, and discover how destinations are using wellness to support healthier communities, tourism and sustainable lifestyles.
Journalists interested in covering World Wellness Weekend can also be connected with local ambassadors, participating venues and program organisers in their respective markets.