OMNICOM MEDIA OFFICIALLY LAUNCHES HEARTS UNITED

New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network

Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking 

NEW YORK, Aug. 28, 2026 /PRNewswire/ — Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today officially launched Hearts United, a new global media agency created through the combination of its Hearts & Science and Mediahub networks.

Bringing together two high-growth challenger organizations with complementary capabilities, cultures and geographic strengths, Hearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce, and AI.

“Hearts & Science helped pioneer data-driven decision-making, while Mediahub broke new ground by proving media could serve as a creative platform,” says Omnicom Media CEO Florian Adamski. “In bringing them together as Hearts United, we have created a new globally scaled network built from complementary strengths, approaches and footprints, and grounded in the shared principle of putting client growth at the heart of every decision.”

The new agency – which operates across 40 markets and represents approximately $9.1 billion in 2025 billings – launched following sustained growth at both organizations. Between 2021 and 2025, Hearts & Science increased its billings by 50%, while Mediahub grew 33% – momentum that has continued into 2026. As result, the new agency debuts with one of the best new business performances in the industry as tracked by the COMvergence real-time dashboards, currently ranking #1 in the US YTD in total new business (wins minus losses, including retentions), and #3 globally and in EMEA, outperforming agencies that are up to three times its size.

Four principles define the new agency’s approach:

• Outcomes-oriented: An evolving commercial model connects the agency’s success with client growth, putting accountability into the operating model.
• Predictive by design: AI is embedded into workflows and the operating model to expand capacity, strengthen human judgment and give talent more time to solve higher-value problems.
• Ecosystem mastery: Teams plan holistically across the platforms, communities, creators, and commerce environments where attention and influence move, rather than treating channels as isolated decisions.
• Focused and senior-led: Expert teams work as extensions of clients’ organizations, reducing silos and handoffs while bringing senior guidance and diverse expertise to the work.

Like its sibling Omnicom Media agencies OMD, Initiative, PHD and UM, Hearts United will leverage the singular advantages and assets of the world’s largest global media network in scale, data & technology, identity, commerce capabilities, and talent to deliver disproportionate growth for its clients.

Hearts United will be led in the U.S. by Nicole Estebanell, who previously served as CEO of Mediahub U.S., and in EMEA by Ross Jenkins, who led Mediahub across that region. Both leaders bring experience scaling high-growth businesses while maintaining the entrepreneurial cultures and client relationships that drove their success. Their counterparts in APAC and LATAM are expected to be announced in Q4.

Hearts United joins the Omnicom Media agency portfolio as the group has the best 2026 YTD total new business performance among all global media groups for 2026 – including earning more new client billings ($4.1b) than any other group – resulting from a streak of wins including Adidas, Delta, Dyson, IBM, Mark Anthony Brands, Novo Nordisk, On, and Subway.

For more information visit www.heartsunited.com.

About Hearts United

Operating across 40 markets, Omnicom Media agency Hearts United combines media, data, technology, creativity, and commerce to help brands create momentum in a world where people move continuously across platforms, creators, communities, and AI. Built around the belief that growth requires motion, Hearts United was designed to find what others overlook, turn insight into action, and make brands more attention-worthy, crave-worthy, and shop-worthy in an AI-mediated world.

As part of Omnicom Media, the world’s largest global media network, Hearts United gives clients the speed, agility and entrepreneurial culture of a challenger agency, combined with Omnicom Media’s unparalleled advantages in scale, data, identity, commerce capabilities, and talent. The result is a connected growth system designed to deliver disproportionate impact for ambitious brands, regardless of their size or category.

CONTACT: isabelle.gauvry@omc.com 

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GIGABYTE Collaborates with NVIDIA to Enhance Gaming with GeForce RTX™ 50 Series and CONTROL Resonant Bundle

TAIPEI, Aug. 28, 2026 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, announced a collaboration with NVIDIA for the CONTROL Resonant game bundle across eligible graphics cards, laptops, and gaming desktops powered by NVIDIA® GeForce RTX™ 5070 or above GPUs and Laptop GPUs. Combining NVIDIA technologies including path tracing and DLSS 4.5 with GIGABYTE’s advanced cooling solutions, the bundle enables gamers to experience the highly anticipated title with enhanced visual fidelity and performance across a wide range of gaming platforms.

For graphics cards, the lineup includes the AORUS GeForce RTX™ 50 INFINITY Series, spanning the GeForce RTX™ 5090, 5080, 5070 Ti, and 5070 models. The series features the WINDFORCE HYPERBURST cooling system to support sustained GPU performance under demanding gaming workloads, while the GeForce RTX™ 5080, 5070 Ti, and 5070 INFINITY models feature a STEALTH design for cleaner cable management and streamlined PC builds. The bundle also covers the GIGABYTE RTX 5090 AI BOX, which integrates WATERFORCE cooling for efficient thermal management. Together with NVIDIA path tracing and DLSS 4.5, these solutions bring greater realism and AI-enhanced performance to supported games.

Eligible gaming laptops include the AORUS MASTER 16 GEN 2, GIGABYTE AERO X16, and GIGABYTE GAMING A16 PRO. The AORUS MASTER 16 GEN 2 features the WINDFORCE INFINITY EX cooling system, while the AERO X16 and GAMING A16 PRO leverage WINDFORCE INFINITY cooling to balance high performance with efficient thermal management. GIGABYTE’s GiMATE AI agent further provides intelligent system optimization for a more intuitive gaming experience. Selected AORUS PRIME 5 and PRIME 3 gaming desktops are also included, combining all-around cooling solutions with comprehensive connectivity for a streamlined plug-and-play experience.

From August 25 to September 29, 2026, gamers who purchase eligible GIGABYTE graphics cards, laptops, or desktops can receive a CONTROL Resonant redeem code. Codes must be redeemed by October 27, 2026. For eligible products, redemption details, and full campaign information, please visit the campaign page.

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Fireblocks Sets Sights on Next Phase of Tokenization: NYSE Content Update

NYSE issues a pre-market daily advisory direct from the trading floor.

NEW YORK, Aug. 28, 2026 /PRNewswire/ — The New York Stock Exchange (NYSE) provides a daily pre-market update directly from the NYSE Trading Floor. Access today’s NYSE Pre-market update for market insights before trading begins. 

Ashley Mastronardi delivers the pre-market update on August 28th

• Fireblocks finds that nearly 90% of banks have funded or plan to fund digital asset infrastructure.
  • Chief Strategy Officer + Head of Banking Stephen Richardson will join NYSE Live to discuss if this signals an industry-wide turning point.
  • Fireblocks’ network for payments processes more than $100 billion in stablecoin volume each month.
• Precidian Investments CEO Dan McCabe says his firm is looking to emerge as a leader in innovation.
  • The company designs and develops next-generation tools for the mutual fund industry.
  • Precidian Investments was recently granted a U.S. patent for its Asset-Backed Digital Tokens Technology.
• Investors await remarks from Fed Chair Warsh from the Jackson Hole Economic Policy Symposium.
  • Warsh’s keynote address is set to begin at 10 AM ET.
  • More than 60% of traders expect the Fed to keep interest rates unchanged.

Opening Bell

Precidian Investments celebrates the ADRhedged product line

Closing Bell

Glass House (NYSE: GLAS) celebrates their loyal investors

For market insights, IPO activity, and today’s opening bell, download the NYSE TV App and check out the NYSE YouTube: TV.NYSE.com and YouTube.com/@NYSEofficial

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Procam launches ‘HDOR – 100 Days of Running’ in a whole new avatar turning 100 days of movement into habits for life

• Registrations open tomorrow, 29^th August, National Sports Day, as Procam takes a holistic approach to community well-being and social impact
• As a Community Impact Partner, The Akshaya Patra Foundation enables participants to turn their fitness journey into an opportunity to support nutritious meals for children

MUMBAI, India, Aug. 28, 2026 /PRNewswire/ — Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running, a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it’s new avatar with a stronger platform, wider reach and renewed ambition to make fitness easy to start, fun to sustain and accessible to everyone.

Inspired by the vision of Fit India, HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible – Mumkin Hai.

Registrations open on India’s National Sports Day, the 29th of August 2026, at https://hdor.com/  with the 100-day journey beginning on the 10^th of October 2026 and concluding on the 17^th of January 2027.

India’s digital adoption has moved rapidly from connectivity to everyday usage, creating new opportunities to make healthy and active lifestyles more accessible. With more than a billion Indians now connected to the internet, technology is increasingly enabling people to discover, track, and sustain healthier habits. At the same time, the growing prevalence of lifestyle-related risks, reinforces the need to make regular physical activity part of everyday life. In this evolving landscape, HDOR finds its place—bringing technology and movement together to make fitness more flexible, inclusive, and easier to sustain.

Vivek Singh, Joint Managing Director, Procam International, said, “HDOR isn’t really about 100 days of running. It is about using 100 days of movement to build a habit. You don’t need to be fit to start. You start to become fit. Our vision is to make movement accessible to every household and, in doing so, contribute to the larger vision of a Fit India. Whether you walk, run, cycle or are taking your first step towards an active lifestyle, there is a place for you in HDOR. That is what ‘Mumkin Hai’ means to us – start somewhere, keep going and turn movement into a habit that lasts beyond the 100 days.”

The Akshaya Patra Foundation, a direct implementation partner for the PM POSHAN program, has come on board as the exclusive Community Impact Partner for HDOR – 100 Days of Running. Through the partnership, every participant will have the opportunity to contribute towards providing hot and nutritious meals to children every school day. Prepared to meet the nutritional needs of children, these meals help support regular school attendance and enable children to focus better on their education and development.

HDOR – 100 Days of Running is built around a simple framework that helps build consistency and rewards you for making daily movement a habit.  Here’s how it works:

• Get Started: Download the HDOR app from Google Play and the Apple App Store. 
• Choose Your Activity: Run, walk, cycle, or take on a duathlon. 
• Move Your Way: Complete a minimum of 2.5 km of running/walking or 8 km of cycling
• Complete the Challenge: Be active on 85 out of the 100 days to qualify as a Finisher. 
• Take Your Rest Days: You have 15 rest days built into the programme, giving you the flexibility to stay consistent and complete the HDOR challenge
• Track Your Journey: Log your activity through the HDOR app or sync your compatible wearable and fitness platform. 
• Stay Engaged: Take on challenges, climb leaderboards, hit milestones and win rewards worth ₹10 lakh. 
• Meet GoGo, Your Fitness Buddy: HDOR’s virtual Fitness Buddy keeps you motivated, guides you along the way and celebrates your progress. 
• Open to Everyone: Registrations start at ₹599. Inclusive of GST.
• Be Part of Something Bigger: As part of your HDOR journey, you can also participate virtually in three of the world’s leading distance-running events—Vedanta Delhi Half Marathon 2026, Tata Steel World 25K Kolkata 2026 and Tata Mumbai Marathon 2027. 

HDOR is designed to remove traditional barriers to participation, making fitness accessible regardless of age, location or experience. Whether it is a first-time participant, a senior citizen, a family, a corporate or a running club, everyone can participate in their own way. Participants are encouraged to sponsor someone who may not otherwise have the opportunity to take part.

The larger vision is simple – make fitness a daily routine, not an occasional resolution. Start Now.

For more information, please log on to – https://hdor.com/

Follow us on: 

https://www.instagram.com/100days_running/

X/Twitter @100Days_Running

https://www.facebook.com/100DaysOfRunning

https://www.youtube.com/@100daysofrunning3

ABOUT PROCAM INTERNATIONAL

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India’s premier sports management company, involved in live events, sports consultancy, and live television production.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country. For more information, please visit https://procam.in

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Syria marks first international card transaction in more than 15 years with Mastercard and QNB Group

• The transaction follows the reconnection of the country’s payments ecosystem to Mastercard’s global network
• The first payment paves the way for international card acceptance in Syria

DAMASCUS, Syria, Aug. 28, 2026 /PRNewswire/ — Mastercard and QNB Group have processed Syria’s first international card payment in more than 15 years, marking an important milestone in the modernization of Syria’s payments ecosystem.

Following the technical reconnection of Syria’s payments ecosystem to Mastercard’s global network, QNB Syria processed the first point-of-sale (POS) transaction at an eligible approved local merchant using an internationally issued Mastercard card.

The transaction establishes a foundation for the acceptance of international payments in Syria, helping connect consumers, businesses and financial institutions to the global digital economy and support the country’s longer-term economic development.

“The completion of Syria’s first international card transaction in more than 15 years is an important step in modernizing the country’s payments ecosystem. This achievement demonstrates the value of collaboration between the public and private sectors in enabling secure international payment acceptance, facilitating commerce and supporting sustainable economic development,” said H.E. Mohammed Safwat Raslan, Governor of the Central Bank of Syria.

Commenting on the achievement, Yousef Mahmoud Al-Neama, Group Chief Business Officer at QNB Group, said, “The successful completion of the first international card transaction represents an important step in the development of Syria’s payments landscape. By connecting merchants to international payment capabilities, we are enabling businesses to offer customers greater choice and convenience while supporting the transition towards a more modern and secure digital payments ecosystem. This achievement also reflects the Group’s continued commitment to payment innovation and digital transformation across the markets in which it operates.”

The successful transaction demonstrates the readiness of the infrastructure established to enable internationally issued Mastercard cards to be accepted in Syria. It also represents an important step towards broader secure digital payment acceptance across the market.

“At Mastercard, we see this first transaction as an important milestone in the evolution of Syria’s payments ecosystem. By working closely with the Central Bank of Syria and QNB Group, we are helping advance a more connected, secure and inclusive payments environment. This achievement marks an important first step towards expanding access to global payment capabilities and broader international card acceptance across the market,” said Adam Jones, Division President, West Arabia, Mastercard.

This progress reflects Mastercard’s broader commitment to supporting a modern, secure and inclusive payments ecosystem in Syria. The company will continue to work with the Central Bank of Syria, financial institutions and other ecosystem partners to advance digital payment adoption and contribute to the continued modernization of the country’s financial ecosystem.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. 

www.mastercard.com

Mastercard Communications Contact: Sarah.Saleh@mastercard.com

About QNB

QNB Group is a leading financial institution in the Middle East and Africa and one of the most valuable banking brands in the region. Present in more than 28 countries across Asia, Europe and Africa, it offers tailored products and services supported by innovation and backed by a team of over 31,000 professionals dedicated to driving banking excellence worldwide.

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From Customer Intelligence to Autonomous Growth Intelligence:Deepansh Bhargava

Aug 28: For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.

The shift is from Customer Intelligence to Growth Intelligence.

Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.

Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.

That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.

Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.

AI should not just predict customers. It should increasingly help predict the business.

The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.

The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.

This evolution can be built around three principles: Anticipate, Act and Account.

1. Anticipate where consumer needs and growth will emerge and where they may disappear.

2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.

3. Account for whether that intervention genuinely created incremental value.

The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.

It should be much simpler:

Show me the Delta you create.

Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.

ClearWay Mobility Introduces Obstacle Detection Device to be Added to the Standard White Cane Used by Visually Impaired People

The device adds obstacle alerts to a standard white cane without requiring users to change canes or rely on a smartphone

MUMBAI, India, Aug. 28, 2026 /PRNewswire/ — What began as a school science-fair project five years ago has developed into ClearWay Mobility, a smart attachment designed to add obstacle detection to the standard white cane used by visually impaired people.

Developed by 17-year-old Mumbai student Jaiveer Talwar, ClearWay fits onto a standard white cane and alerts the user to obstacles in their path through vibration, with optional audio feedback. The idea is not to replace the white cane, but to add useful technology to something users already know and are comfortable using.

The attachment has been designed around three priorities: affordability, reliability and ease of use. It works independently, without requiring a smartphone, app or a change in the user’s existing cane.

For visually impaired people navigating busy urban environments such as Mumbai, crowded streets, uneven pavements and unpredictable obstacles can make independent movement more challenging. ClearWay is intended to provide an additional layer of information while allowing the traditional white cane to remain at the centre of how the user navigates.

From a science fair to a real-world product

Talwar, a student at The Cathedral & John Connon School in Mumbai, first began working on the idea for a school science fair in 2021. He had long been interested in the intersection of technology and entrepreneurship, and chose to focus on a problem he could see around him: the difficulties visually impaired people face while navigating the city.

In 2024, he completed an internship with a prosthetics company to gain practical exposure to mobility challenges and assistive technologies.

In 2026, a revised version of ClearWay was tested with students and teachers at the Smt. Kamla Mehta Dadar School for the Blind in Mumbai. The experience provided encouraging feedback, but also gave Talwar a clearer understanding of how important simplicity, reliability and ease of use are in an assistive device.

“What started as a school project became something I wanted to keep working on once I understood how real the problem was,” said Talwar. “The most useful learning has come from speaking to users and seeing what actually matters in everyday use.”

The visit also raised concerns around the safety of visually impaired young women. In response, the current version of ClearWay incorporates GPS tracking, intended to enable family members to check a user’s location when needed.

Moving into manufacturing

ClearWay has now entered the manufacturing stage, with an initial batch being produced.

The next phase will focus on refining the product through further user feedback, working with institutions on wider testing and deployment, and exploring how the device can be made accessible at scale.

About ClearWay Mobility

ClearWay Mobility is an early-stage assistive mobility venture founded by Jaiveer Talwar. Its first product is a smart attachment for the standard white cane, designed to add obstacle alerts while prioritising affordability, reliability and ease of use.

More information, photographs and product videos are available at:

https://www.clearway-mobility.com

Photo: https://mma.prnewswire.com/media/3008912/ClearWay_mobility_stick.jpg

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