18, Aug 2026
India’s General Insurance Market Hits ₹3.36 Lakh Crore as Health, Motor Segments Drive FY26 Growth
India’s general insurance industry closed FY2025-26 on a stronger footing, with total premium collections rising about 9% to ₹3.36 lakh crore. The expansion marks a notable improvement over the previous financial year and reflects a gradual increase in demand for financial protection among households and businesses. Rising healthcare expenses, a growing vehicle base, greater awareness of insurance and the rapid adoption of digital distribution are reshaping the country’s non-life insurance market.
Health insurance emerged as the standout performer, with premiums expanding at a significantly faster pace than the overall industry. The segment has benefited from increasing awareness of medical risks and the need to protect household finances from rising treatment costs. The shift towards retail health policies is particularly important, as more consumers seek individual and family-level coverage rather than relying solely on employer-provided insurance. Insurers are responding with technology-led underwriting, digital policy issuance and faster claims processes.
The motor insurance segment also crossed an important milestone, with annual premiums moving beyond the ₹1 lakh crore mark. India’s expanding automobile market, mandatory third-party insurance requirements and increasing vehicle ownership continue to provide a stable base for the segment. At the same time, the industry is entering a period of technological change as electric vehicles, connected cars, telematics and digital claims solutions create new opportunities as well as new underwriting challenges for insurers.
The broader growth story, however, extends beyond premium numbers. India remains a relatively underpenetrated insurance market, creating considerable room for expansion in areas such as property, agriculture, cyber insurance, small-business protection and climate-related risks. Insurers are increasingly exploring embedded insurance, fintech partnerships, data analytics and mobile-first distribution to reach customers beyond traditional urban markets.
For the industry, the next phase will be less about simply selling more policies and more about making insurance accessible, affordable and relevant to a wider section of the population. The FY26 performance suggests that general insurance is becoming increasingly integrated into household and business financial planning. If insurers can combine product innovation with stronger customer service and efficient claims settlement, the sector could become an important pillar of India’s broader financial inclusion and risk-management ecosystem.
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- By Neel Achary
18, Aug 2026
Gwalior-Chambal Rail Connectivity Gets Major Boost with Kailaras-Birpur Section Inauguration
Gwalior, August 18, 2026: The Gwalior-Chambal region is set to receive a major boost to rail connectivity with the inauguration of the Kailaras-Sabalgarh-Birpur gauge-converted rail section and the extension of the Gwalior-Kailaras train service to Birpur.
Union Railway Minister Ashwini Vaishnaw inaugurated the upgraded section and flagged off the extended train service, marking a significant step towards improving passenger connectivity and supporting economic activity across the region.
The gauge conversion project is expected to benefit residents of more than 100 villages across Morena and Sheopur districts by improving access to rail services and strengthening connections with major urban centres.
Vaishnaw said the upgraded connectivity would provide new opportunities for local communities and contribute to the development of the Gwalior-Chambal region. The project is also expected to facilitate smoother movement of passengers and goods while supporting regional trade and economic activity.
The Railway Minister said work on the Birpur-Seroni Road and Seroni Road-Sheopur Kalan sections is almost complete, further strengthening the railway network in the region.
The developments are part of broader efforts by Indian Railways to expand and modernise infrastructure, improve connectivity and provide better services to passengers across Madhya Pradesh.
Vaishnaw also highlighted the expansion of employment opportunities in Indian Railways, stating that more than 5.54 lakh personnel have been recruited since 2014.
He further said the railway budget allocation for Madhya Pradesh has increased nearly 24-fold, from ₹632 crore during 2009-14 to ₹15,188 crore in 2026-27. The increased investment and ongoing infrastructure projects are expected to strengthen Madhya Pradesh’s rail network and support long-term regional development.
18, Aug 2026
Visa Reimagines Visa Infinite for India’s Evolving Affluent Consumers
Visa Infinite evolves into a premium three-tiered suite – Visa Infinite, Visa Infinite Privilege and Visa Infinite Private – enabling distinct elevated privileges for India’s affluent segments through a unified and scalable premium propositions
Mumbai, Aug 18 – Visa recently unveiled a refreshed Visa Infinite in India, evolving the proposition from a single premium card tier into a more flexible and adaptive offering designed around how affluent consumers live, spend and travel today. The evolution is grounded in deep insights into how premium lifestyles have moved beyond ownership to access, convenience and curated experiences. Anchored in a three-tier card suite, the expanded portfolio includes Visa Infinite, along with the newly launched Visa Infinite Privilege and Visa Infinite Private, each with personalised privileges designed as per the lifestyle journeys of India’s different affluent consumers.
Inside India’s Evolving Affluent Economy
India’s affluent is growing rapidly and extending well beyond the metros, with individuals earning over ₹10 lakh annually rising from 69 lakh to 1.3 crore in recent years, as per the Visa VCA India’s Affluent Economy 2025-2026 Whitepaper. And affluence is increasingly being expressed through experiences that are intuitive, tailored and elevated – shaped around individual aspirations rather than standard markers of luxury. The Whitepaper reinforces this shift, noting that 7 in 10 affluent consumers seek bespoke and exclusive offerings – reflecting with strategic expansion of the Visa Infinite proposition.
“Visa has long played a defining role in shaping the world of premium payments and affluent lifestyles, connecting consumers to experiences, privileges, and unparalleled acceptance across the globe,” said Rishi Chhabra, Country Manager, India, Visa. “The refreshed Visa Infinite portfolio builds on this leadership and has been shaped by a clear understanding of India’s affluent consumers – their global identity, need for hyper-personalization and customized offerings, and expectations of premium propositions that are intuitive, relevant, and connected to their lives. With Visa Infinite, Visa Infinite Privilege, and Visa Infinite Private, we are introducing a more refined and layered approach to the premium card experience in India. By combining elevated lifestyle benefits, seamless travel experiences, bespoke concierge services tailored to this discerning customer profile, and the strength of Visa’s partner ecosystem, the portfolio is designed to deliver meaningful value across the diverse expressions of affluence.”
A progressive approach to modern affluence
The Visa Infinite portfolio introduces a clear progression of benefits and access across three tiers, underpinned by intelligent payments capabilities including elevated transaction limits, smart authorisation, cross-border issuance and always-on security.
- Visa Infinite anchors the suite, delivering elevated everyday value and enhanced travel and lifestyle rewards.
- Visa Infinite Privilege builds on this with broader access and more curated experiences.
- At the top tier, Visa Infinite Private is an invitation-only offering, designed for ultra-high-net-worth individuals, with bespoke services and exclusive access to rare and highly personalised experiences.
Experiential programs around consumer passions
The refreshed proposition responds to the evolution in affluence, where premium consumers increasingly expect access that moves seamlessly across travel, dining, sport, wellness and other lifestyle passions that define how they aspire to live. Bringing this to life are curated experiential programmes that move beyond conventional card benefits to offer more immersive and discovery-led access.
These include curations like Infinite Tastes: Beyond the Menu, a chef-led culinary programme that unlocks deeper access to the stories, craft and culture shaping Asia Pacific’s dining scene, including India, and Visa Destinations, a passion-led global travel platform offering handpicked journeys and exclusive access. Together, these programmes reflect the expanded Visa Infinite portfolio’s focus on creating meaningful moments that bring cardholders closer to the passions they value most.
To learn more about the refreshed Visa Infinite suite, including its benefits and experiences, visit Visa Infinite and refer to the appendix below.
18, Aug 2026
Shikshana Prasaraka Mandali Inaugurates and Names New Modern Educational Campus
Pune, 18th August: Marking a significant milestone in its long and illustrious educational journey, Shikshana Prasaraka Mandali inaugurated and named its new, modern educational campus today amidst an enthusiastic gathering of distinguished guests, educators, academicians and well-wishers.
The new educational campus has been developed with the objective of providing students with a more enabling and enriching environment for modern, quality-driven, technology-enabled and holistic education. Keeping pace with the evolving needs of the education sector, the campus is envisioned as a hub for initiatives integrating management education, skill development, modern technology, research, innovation and the Indian Knowledge System (IKS).
The foundation stone of the new campus was unveiled by Shri Chandrakant Dada Patil, Hon’ble Minister of Higher and Technical Education, Government of Maharashtra, who graced the occasion as the Chief Guest. The campus was formally named by Shri Suresh (Bhaiyyaji) Joshi, Hon’ble Member of the Akhil Bharatiya Karyakarini of the Rashtriya Swayamsevak Sangh (RSS).
Shri Devendra Fadnavis, Hon’ble Chief Minister of Maharashtra, conveyed his greetings and best wishes through a detailed video message. In his message, he extended his heartfelt wishes to all the dignitaries and expressed confidence that the initiative would prove to be a significant and successful milestone in the growth and progress of Shikshana Prasaraka Mandali. He also expressed confidence that the institution would play an important role in the effective implementation of the National Education Policy (NEP) 2020 and take the lead in promoting and integrating the Indian Knowledge System into education.
Delivering the introductory address, Shri Sudhir Kalkar, Chairman, Managing Council, Shikshana Prasarak Mandali, spoke about the organisation’s rich and longstanding educational legacy. He highlighted that the new campus has been developed to address the evolving requirements of modern education while creating a meaningful balance between tradition, contemporary learning and the educational needs of the future.
He stated that the campus would place special emphasis on management education, skill development and modern technology. By integrating Artificial Intelligence (AI), emerging technologies and the Indian Knowledge System (IKS), the institution aims to nurture leadership qualities, innovative thinking, management capabilities and industry-oriented competencies among students. He expressed confidence that the new campus would play a significant role in preparing students to meet the challenges and opportunities of a rapidly changing world.
Addressing the gathering, Adv. Shri Sadanand Phadke, President, Shikshana Prasaraka Mandali, emphasised the need to look at education not merely as a means of obtaining a degree or securing employment, but as a powerful instrument for personality development and nation-building.
He noted that, against the backdrop of rapidly evolving technology, artificial intelligence and emerging skill requirements, students must acquire contemporary knowledge while remaining firmly connected to Indian values, traditions and knowledge systems. He expressed confidence that the new campus would provide students with opportunities to develop not only knowledge but also skills, leadership abilities, innovation and social awareness.
He further urged students to move beyond merely seeking employment and instead become capable individuals who can create new opportunities, identify societal needs, develop solutions and contribute meaningfully to the nation’s development.
In his address, Shri Chandrakant Dada Patil, Hon’ble Minister of Higher and Technical Education, Government of Maharashtra, highlighted the importance of education in the mother tongue. Referring to the National Education Policy 2020, he emphasised the importance of value-based education rooted in discipline and संस्कार. He also underlined the significance of preserving and promoting India’s rich knowledge traditions and extended his best wishes to Shikshana Prasaraka Mandali for its future journey.
Shri Suresh (Bhaiyyaji) Joshi, Member of the Akhil Bharatiya Karyakarini of the Rashtriya Swayamsevak Sangh, recalled the educational values and principles upheld by the institution over the years. He emphasised the need for the institution to take more concrete steps towards equipping students with the knowledge, skills and capabilities required to meet the evolving needs of the industrial and professional world.
The dignitaries present on the occasion appreciated Shikshana Prasaraka Mandali’s rich educational legacy and its contribution to the field of education over the years. They also emphasised the importance of equipping students for future opportunities through modern infrastructure, technology-enabled learning and skill-based education.
The event was attended by former members of the Managing Council, current and former office-bearers of Shikshana Prasaraka Mandali, public representatives and political leaders from various political parties, office-bearers of the Rashtriya Swayamsevak Sangh at various levels, educationists, academicians, representatives from the social sector and distinguished personalities associated with the institution across various fields.
The occasion also witnessed the presence of the Vice President and members of the Managing Council of Shikshana Prasaraka Mandali, the Secretary, heads of various institutions, principals, teachers and professors, employees and a large number of well-wishers.
The programme was compered by Parag Thakur, Member, Managing Council, Shikshana Prasaraka Mandali, while the vote of thanks was proposed by Rama Kulkarni, Secretary, Shikshana Prasaraka Mandali.
18, Aug 2026
New Scientific Approach Offers Fresh Insight Into Great Barrier Reef Health
Aug 18: Australian researchers have developed a new framework to help measure the health of the Great Barrier Reef and understand how climate-related events are affecting coral ecosystems.
Pic Credit: Pexel
The researchers used more than 30 years of reef data, focusing on coral cover and algae levels. The new system classifies reefs as healthy, coping or struggling based on changes in coral cover compared with each reef’s historical condition.
The study found that reefs generally entered a “coping” state when coral cover dropped below about 65 per cent of its historical maximum. A decline below 35 per cent was linked to a “struggling” state, with increased algae and major losses of reef-building corals.
The researchers also found that complex coral structures were more vulnerable to disturbances such as coral bleaching, cyclones and floods. Their loss can reduce shelter for marine life and make reefs more exposed to storm damage.
Researchers said the framework could help scientists identify vulnerable reefs earlier and support more targeted conservation and recovery efforts.
18, Aug 2026
ICMAI Prepares Finance Sector for April 2027 ECL Rollout with New Guidance Handbooks
New Delhi, Aug 18: The Institute of Cost Accountants of India (ICMAI) on Tuesday launched two professional handbooks on Expected Credit Loss (ECL) and restructuring of bank loans, aimed at helping banks, borrowers, MSMEs and finance professionals prepare for the Reserve Bank of India’s ECL framework coming into effect from April 1, 2027.
The launch was attended by CMA Chittaranjan Chattopadhyay, President, ICMAI; CMA Manoj Kumar Anand, Vice-President, ICMAI; CMA Harshad Deshpande, Chairman, BFSI Board, ICMAI, who joined online; CMA Puneet Jain, Director, NIPSCOM; Dr. P. Siva Rama Prasad, author of the publications; and Dr. Ramjas Yadav, former Executive Director, Bank of Baroda. CMA M. K. Mohan Tanksale, former Chairman and Managing Director of Central Bank of India and former Chief Executive of the Indian Banks’ Association, also addressed the event online.
The publications — Expected Credit Loss (ECL) Framework: A Practical Handbook for Indian Banks and Handbook on Restructuring of Bank Loans — have been developed as practical reference resources for bankers, CMAs, corporate borrowers, MSMEs and other stakeholders navigating changes in credit assessment and stressed-loan management.
The ECL handbook explains key aspects of the new framework, including Stage 1, Stage 2 and Stage 3 classification, Probability of Default (PD), Loss Given Default (LGD), Exposure at Default (EAD), forward-looking macroeconomic factors, data requirements, model development and validation, technology and automation, accounting, audit, disclosure and transition strategies. It also includes case studies and practical illustrations.
The Handbook on Restructuring of Bank Loans focuses on the identification and management of financial stress. It covers early warning signals, evaluation of restructuring proposals, regulatory requirements, financial assessment, Techno-Economic Viability (TEV) studies, financial projections, operating-cost analysis, resolution plans, digital footprint analysis and documentation.
ECL transition calls for greater preparedness
Speaking at the launch, CMA Chittaranjan Chattopadhyay, President, ICMAI, said the transition to ECL would be an important development for the Indian banking sector and underlined the need for adequate preparedness among banks and other stakeholders.
He said ICMAI’s objective was to support professionals and institutions in understanding the practical dimensions of the framework and adapting to a more forward-looking approach to credit-loss recognition.
The discussions at the event highlighted that the ECL framework could strengthen the quality of credit assessment by encouraging financial institutions to identify and recognise potential credit losses at an earlier stage. Speakers also emphasised the importance of awareness among borrowers so that businesses facing temporary financial stress can better understand their options.
Supporting viable businesses through restructuring
The second handbook addresses the challenges faced by businesses when financial stress affects their ability to meet debt obligations.
Dr. P. Siva Rama Prasad, author of the publications and a former State Bank of India professional, said the handbook draws on his banking experience and seeks to address knowledge and communication gaps faced by SMEs, MSMEs, mid-sized companies and corporates approaching banks for restructuring.
He said disruptions arising from factors such as geopolitical developments and the COVID-19 pandemic had contributed to financial stress for several businesses. The handbook aims to provide practical guidance on restructuring so that viable businesses can continue operations rather than moving directly towards non-performing assets.
ICMAI officials said the publication is not intended to replace existing banking processes, but to improve awareness among entrepreneurs and borrowers about the mechanisms and options available when businesses experience financial difficulties.
CMAs emerging as key partners in banking
The launch also highlighted the expanding role of Cost and Management Accountants in the banking and financial services sector.
CMA Manoj Kumar Anand, Vice-President, ICMAI, said banks were increasingly recognising the importance of cost professionals as financial institutions focus on cost efficiency, operational performance and profitability.
He said CMAs can contribute beyond traditional accounting functions in areas such as cost optimisation, credit analysis, risk management, budgeting, performance evaluation and strategic decision-making.
ICMAI also called for greater institutional focus on cost governance in banking and suggested that banks consider dedicated cost-focused positions, including a Chief Cost Compliance Officer, to strengthen cost control and accountability.
Focus on capacity building and emerging banking risks
CMA Puneet Jain, Director, NIPSCOM, said four ECL training programmes had already been conducted in association with ICMAI, with further programmes planned to support capacity building among banking professionals.
ICMAI’s BFSI-focused programmes cover credit management, treasury and international banking, concurrent audit, and the three major banking risks — credit, operational and market risk.
The institute is also strengthening its focus on financial technology and has introduced an Advanced Certificate Course on FinTech for graduates and professionals, including MBAs, CAs and CMAs, in response to the growing role of technology in banking and financial services.
ICMAI also highlighted the growing participation of banks and financial institutions in its campus placement programme, with nearly 1,000 successful placements recorded during the last year.
Participating organisations included ICICI Bank, Cosmos Co-operative Bank, Saraswat Co-operative Bank, Karur Vysya Bank, Power Finance Corporation, Indian Renewable Energy Development Agency, Shriram Finance, Bajaj Finserv, HSBC Bank and CSB Bank, among others.
ICICI Bank recruited more than 250 CMA professionals, while Cosmos Co-operative Bank recruited more than 80 CMAs. The highest CTC reported through the placement programme was ₹36 lakh per annum, while the average CTC ranged between ₹12 lakh and ₹14 lakh per annum.
The institute said the participation of banks and financial institutions reflected the growing demand for CMAs in financial management, cost management, credit analysis, risk management and strategic decision-making.
The launch brought together professionals from ICMAI, banking and financial services, professional education and the media to discuss the upcoming ECL transition, effective management of stressed loans and the evolving contribution of CMAs to India’s banking and financial ecosystem.
ICMAI said stronger credit assessment, cost governance and restructuring of viable stressed businesses can together support greater financial discipline and contribute to a more resilient banking sector.
18, Aug 2026
SEBI, NSE Step Up Investor Awareness to Promote Safer Digital Investing
New Delhi, Aug 18: As online investing becomes increasingly accessible, the Securities and Exchange Board of India (SEBI) and the National Stock Exchange (NSE) are stepping up efforts to help investors make informed decisions and participate in the market with greater confidence.
For many Indians, investing has moved from traditional channels to smartphones and digital platforms. Opening an investment account and accessing market information can now take only a few minutes, making the stock market easier to reach for young professionals, first-time investors and families building long-term savings.
With this growing accessibility, investor education has become increasingly important. SEBI and NSE are focusing on helping people understand basic financial concepts, assess investment risks and identify authorised platforms and registered market professionals.
The initiative also highlights the importance of checking information before acting on investment advice. Social media has become a popular source of market commentary, but investors may encounter recommendations from people who are not authorised to provide investment advice. SEBI has recently cautioned investors about live trading strategies and real-time market tips shared through social-media platforms.
SEBI and NSE are also drawing attention to verified trading applications and investor grievance mechanisms. These measures are intended to make it easier for people to confirm that they are dealing with legitimate market participants and know where to seek assistance when they have concerns.
The message is particularly relevant for ordinary households because investment decisions often involve hard-earned savings. Someone investing for a child’s education may have very different needs from a young professional building wealth or a retiree managing savings for everyday expenses.
Investors are therefore being encouraged to take a thoughtful approach rather than rushing into decisions. Checking the credentials of an intermediary, understanding the investment product and considering the possible risks can help people choose options that are appropriate for their financial circumstances.
The wider aim is to make financial markets easier to understand and less intimidating for new participants. Greater financial literacy can help investors develop realistic expectations and make decisions based on their goals rather than short-term market excitement.
As India’s retail investment community continues to grow, responsible investing will increasingly depend on a combination of access, awareness and discipline.
For investors, the best approach is simple: verify the information, understand the risks and invest according to your financial goals. Better awareness can help people participate in India’s growing capital markets with greater confidence while making more thoughtful decisions about their savings.
18, Aug 2026
UIDAI Completes Over 2 Crore Mandatory Biometric Updates for School Children
New Delhi, August 18: The Unique Identification Authority of India (UIDAI) has completed more than 2 crore Mandatory Biometric Updates (MBU) for school children as part of its nationwide mission-mode drive, covering around 1.56 lakh schools across the country.
The special drive, launched in September 2025, has been undertaken in coordination with State and Union Territory education departments to make Aadhaar biometric updates more accessible to children. Dedicated camps and school-level outreach programmes have enabled students to complete the mandatory process at their schools.
The initiative has been strengthened through UIDAI’s technological integration with the Unified District Information System for Education Plus (UDISE+), allowing schools to access information on the MBU status of children and facilitate timely updates.
Aadhaar enrolment for children below five years captures demographic details and a photograph, while fingerprints and iris biometrics are not recorded because these biometric features are still developing. Mandatory biometric updates ensure that the Aadhaar record is updated with the child’s latest biometric information as they grow.
MBU is required when a child reaches the age of five and again at 15. Timely completion of these updates helps ensure a smoother Aadhaar authentication experience as children move through school, higher education and other services where Aadhaar authentication may be required.
To encourage parents and guardians to complete the updates on time, UIDAI has waived MBU charges for children aged 7 to 15 years from October 1, 2025, for one year. MBU for children in the 5–7 and 15–17 age groups is already free. As a result, Mandatory Biometric Updates are currently free for children aged 5 to 17 years until September 30, 2026.
UIDAI has cautioned that failure to complete mandatory biometric updates could create difficulties in Aadhaar authentication while accessing benefits under various government schemes. It may also affect processes involving Aadhaar authentication, including registration for competitive and university examinations such as NEET, JEE and CUET.
UIDAI has urged parents and guardians to check the Aadhaar biometric update status of their children and complete the mandatory updates within the stipulated period.
18, Aug 2026
FTAs Open New Doors for Indian Exporters, Strengthening Global Trade Prospects
New Delhi, Aug 18: India’s expanding network of Free Trade Agreements (FTAs) is creating new opportunities for exporters and strengthening the country’s efforts to build a larger presence in global markets.
India’s export performance has remained strong, with total exports reaching a record $863.1 billion in 2025-26, comprising merchandise exports of about $441.8 billion and services exports of around $421.3 billion.
The growing number of trade agreements is helping Indian businesses gain improved access to overseas markets while reducing tariff barriers on a range of products. For exporters, this can make Indian goods more competitive and create opportunities to reach new customers.
The benefits could be significant for sectors such as textiles, pharmaceuticals, engineering products, agriculture, food processing, chemicals, leather and other manufacturing industries. Greater market access can encourage companies to increase production, improve technology and invest in better-quality products.
For MSMEs, which often face greater challenges when entering international markets, FTAs can provide an important opportunity to expand beyond domestic demand. Easier access to foreign customers could encourage smaller companies to develop export-oriented businesses and become part of global supply chains.
However, converting trade agreements into higher exports will require more than lower tariffs. Indian companies will need to meet international quality requirements, understand rules of origin, strengthen packaging and improve logistics and supply-chain efficiency.
The government is also continuing efforts to expand and deepen trade partnerships with important global markets. Greater diversification of export destinations could help Indian businesses reduce their dependence on a limited number of markets and build more stable international demand.
The impact of stronger exports can extend across the wider economy. Rising overseas demand can encourage investment in factories, technology, logistics, warehousing and supporting services, while creating employment opportunities across manufacturing and trade-related sectors.
For farmers and rural enterprises, expanding international markets for agricultural and processed products could provide additional opportunities when supported by efficient supply chains, quality standards and better market connections.
The growing FTA network therefore represents an opportunity for India to move beyond simply increasing export volumes. It can help Indian companies develop stronger brands, improve competitiveness and establish long-term relationships with international customers.
As businesses become more familiar with new trade arrangements and invest in quality and capacity, FTAs could play an increasingly important role in India’s export strategy.
The bigger opportunity is to turn improved market access into higher investment, stronger businesses, more jobs and globally competitive Indian products.
18, Aug 2026
Samsung’s Vision AI TVs Light Up Onam Celebrations with My Kerala, My Samsung Campaign
Gurugram, Aug 18: Samsung, India has announced exclusive Onam festival offers ‘My Kerala My Samsung’ on its premium Vision AI TV lineup for consumers across Kerala. Built around technology and size upgrades during the festive season, the campaign makes it easier for consumers to bring home Samsung’s latest AI-powered televisions and enjoy an immersive big-screen experience.
The campaign highlights Samsung’s cutting-edge Vision AI innovations, which integrate AI service platforms like Bixby, Perplexity, and Microsoft Copilot to deliver a personalised and intelligent viewing experience. These features are available on the latest Micro RGB, OLED, Neo QLED, Mini LED, and Crystal UHD TVs, bringing the thrill of cinema, sports, and everyday entertainment directly into the living room.
Consumers can enjoy a range of exciting offers on select Samsung Vision AI Big TVs, including free soundbars worth up to INR 102990, free TVs worth up to INR 529990, cashback of up to 20%, zero down payment, and EMIs up to 36 months. Additionally, the campaign provides value-added benefits such as Samsung TV Plus, Samsung Care+, Samsung Finance+, Samsung Sound+, Samsung Art+, and up to seven years of OS upgrades.
The complete Vision AI TV range and the festive offers under ‘My Kerala, My Samsung’ are available at Samsung retail stores across Kerala, leading consumer electronics outlets and on Samsung.com.
