Category Archives: Business

Not just Air Conditioners—now, even mattresses help you stay cool

Hyderabad, May 2025: As temperatures soar this summer, Hyderabad residents are pulling out all the stops to stay cool—air conditioners, chilled beverages, and breezy outfits. But one crucial comfort zone often goes unnoticed: your bed.

Now, there’s a game-changer.

Decor World Select, Khajaguda’s newest premium furnishings destination, has launched the Serta Antarctic Mattress—hailed as India’s coolest mattress, designed specifically to offer summer sleep relief with 15x better cooling than traditional mattresses.

“If you’ve cooled your room and your drink, why not your mattress?” asks Ankit Goyal, a steel-industry professional-turned-furnishing expert with over a decade of experience in home interiors. “This mattress is engineered for tropical nights—so you fall asleep faster and stay cool longer.”

The Serta Antarctic is powered by the brand’s exclusive Cooltex™ System, a multi-layered cooling technology where each layer is designed to outperform the previous one in drawing heat away from the body. The result? All-night comfort, without overreliance on air conditioning.

With prices ranging from ₹2.78 lakh to ₹4 lakh, the Antarctic is a premium wellness investment—ideal for discerning customers who value sleep quality, luxury, and long-term health.

“The launch of the Serta range marks a new era in sleep innovation for Hyderabad,” said Mr. Uday Dubey, Sales Head, Serta India. “People spend a third of their lives on a mattress. It should work as hard as you do to support your health and energy.”

Ankit Goyal, known for introducing storytelling curtains and redefining lifestyle furnishings in Hyderabad, is now focused on ‘cool sleep solutions’. He adds, “Today’s mattresses are not just about softness or bounce—they’re about regulating temperature, improving posture, and supporting well-being.”

Why Good Sleep Matters:

• Well-rested individuals are 2x more productive and make 50% fewer mistakes at work.
• Good sleep regulates blood pressure, supports mental clarity, and reduces inflammation.
• Post-pandemic, people spend more time at home—and often work from bed—making mattress quality even more essential.

 As homes evolve into wellness sanctuaries, top-tier mattresses are joining luxury cars and designer kitchens as aspirational lifestyle choices, especially among millennials and working professionals.

Customers can now experience the Serta cooling difference in person. Decor World Select offers personalised sleep consultations in a premium showroom setting.

“Sleep is not a luxury—it’s a necessity,” says Mr. Dubey. “And the right mattress directly impacts your health, happiness, and performance.”

MBA and MLT Students Gain Industry Exposure at Orianaa Decor Pack Pvt. Ltd.

Delhi, May, 2025 – In a pioneering effort towards fostering experiential learning, ITM Vocational University’s Training and Placement Department, coordinated by TPO Manager Mr. Deerghaou Sharma, conducted two motivating industrial visits for the students of the MBA and Medical Laboratory Technology (MLT) courses successfully.

On 2nd May, 2025, 20 MBA students made a tour of Orianaa Decor Pack Pvt. Ltd., a prominent name in packing. The visit provided an all-round insight of core business practices such as Human Resources, Marketing, and Finance. A first-hand tour of the Production Department gave students firsthand knowledge of the industrial processes and workflows, strategies, and integration of functions from department to department.

Earlier, on 30th April 2025, 25 MLT students were conducted on a tour of BAPS Hospital and Grace Laboratory. This interactive session provided them with an exposure to specific units including Microbiology, Histopathology, and Biochemistry. The students also met with professionals in the medical field and were educated about contemporary diagnostic equipment, testing automation, and sophisticated laboratory equipment.

“These visits reflect ITM Vocational University’s commitment to aligning education with industry demands,” said Dr. Anil M. Bisen, Provost, ITM Vocational University. “We commend the Training and Placement Department for fostering such impactful experiences that prepare students for real-world challenges.”

Both visits were greeted with keen enthusiasm and have immensely helped in reinforcing the students’ knowledge of their respective domains, giving them the ability and confidence required to perform well in the competitive scenario of the present day.

India and Maldives Strengthen Healthcare Partnership Through Supply of Medicines by HLL Under PMBJP Scheme

Thiruvananthapuram: In a crucial association, India has committed its support to the Maldives by ensuring the supply of essential medicines through HLL Lifecare Limited – a Government of India enterprise under the Ministry of Health & Family Welfare – solidifying the growing healthcare collaboration between the two nations.

 In line with this initiative, the State Trading Organization Plc (STO) – a Government of Maldives enterprise responsible for the import and distribution of essential goods – has signed a strategic agreement with HLL under India’s Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), a government initiative aimed at providing affordable, high-quality medicines to the public. This partnership ensures a continuous and affordable supply of essential medicines to every corner of the Maldives.

 Over the past year, the Maldives’ health system has faced challenges with frequent stock-outs of vital pharmaceuticals, disrupting patient care and placing significant strain on Aasandha, the national health insurance scheme. Emergency imports restored 99 percent of the availability of essential medicines by April, but short-term solutions alone cannot ensure sustainable access. This agreement with HLL turns emergency relief into a permanent supply solution.

 HLL has proven to be a dependable partner during past crises. During the COVID-19 pandemic, HLL supplied critical medical supplies to the Maldives, demonstrating its capacity to quickly and efficiently manage large-scale exports. This history of collaboration gives STO confidence that HLL can meet both current and future needs.

 By linking with HLL’s extensive Janaushadhi network, which provides over 2,000 quality-assured generics and 300 surgical items, the Maldives taps into one of the world’s most efficient pharmaceutical supply chains.

Places Via Notes, a collection of poems, wins the prestigious 21st Century Emily Dickinson Award

Hyderabad, 12th May 2025- Mr. Viswaprasad Raju, an advertising professional and a travel sketch artist based in Hyderabad, has received the prestigious Emily Dickinson Award for his book Places Via Notes. The book was published by Bookleaf Publishing House.

The award celebrates American writer Emily Dickinson and challenges authors to write a book in 21 days. Selected writers have been awarded the limited edition trophy of the 21st Century Emily Dickinson Award.

The book is about places via notes. According to Mr. Viswaprasad Raju, “Places play, places pause, places rewind, places fast forward, and, most importantly, places don’t stop to inspire.” No two places are alike; befittingly, all the places featured in the book are written in a unique narrative style. You can call it a poem, a post, a note, or a dialogue; the idea was to look at each place from a new perspective, a new lens. While his first book, Via Pen & Ink, was about sketches from the 10 countries the writer has traveled to, over 10 years; his third book is about notes from 21 places put together in 21 days. From ‘a conversation between two poets’ at Galle Literary Festival in Sri Lanka to ‘tracking a tiger’ in Bandhavgarh and ‘two cities finding common ground’ in the Hyderabad & London chapter to ‘a date with a Banyan Tree’ in Pillalamarri, the places speak to the readers in a deeply engaging, lyrical, and lucid manner.

Quotes from the Industry leaders for the National Technology Day 2025

Prem Kumar Vislawath, CEO and Co-Founder, Marut Drones

 This National Technology Day we have witnessed how technology has empowered the evolving nature of modern warfare, placing drone technology at the forefront of defense strategy. Recent conflicts, including tensions along the India-Pakistan border, have highlighted how unmanned aerial systems are no longer optional—they are essential. Drones are playing a pivotal role in surveillance and frontline intelligence gathering, helping our forces respond faster and more effectively while minimizing risk to human life. The growth of India’s indigenous drone sector highlights the need for ‘Atmanirbharta’ and positions the country as a global hub for drone technology innovation. We remain committed to building future-ready technology that empowers lives, and support India’s vision of technological sovereignty.

Mr. Janak Vakharia, CEO- Xpedeon

 On World Technology Day, we celebrate the boundless potential of innovation to transform industries and elevate human progress. At Xpedeon, our evolution from a traditional ERP provider to a global SaaS platform is rooted in a clear vision—to lead the next wave of digital transformation in the built environment. As the ConTech landscape rapidly advances, driven by AI, automation, and real-time data intelligence, we are committed to creating technologies that redefine how construction and engineering projects are designed, delivered, and scaled. The future of ConTech lies in intelligent, integrated systems that drive efficiency, sustainability, and agility, and we are proud to be at the forefront of that movement.

Mr. Polamraju Nagender, CEO, Cinystore Technologies

 National Technology Day is a time to reflect on how deeply technology has become integrated into the foundation of India’s media and entertainment sector. The traditional boundaries between content creation, distribution, and consumption are rapidly dissolving, with technology serving as the central driver of this evolution. Today, storytelling is shaped as much by algorithms and analytics as by scripts and direction. From AI-assisted workflows to data-informed audience engagement, innovation is redefining every stage of the creative process. As an industry, we must focus on building accessible and scalable technological frameworks that not only empower emerging creators but also foster a more inclusive and sustainable content ecosystem. Our initiative KeepItShort is one such step, designed to support young filmmakers across India with the visibility, tools, and feedback needed to grow. The future of filmmaking will depend on how effectively we blend artistic vision with technological capability.”

Karun Tadepalli, CEO and Co-founder, byteXL

 On National Technology Day, we celebrate the spirit of innovation that continues to drive India’s transformation. From the launch of BharatGPT, propelling India’s AI development, to becoming a global hub for digital payments and startups, our progress reflects both vision and execution. At byteXL, we are proud to contribute to this journey by equipping students with industry-relevant skills and imparting real-world experiences, thereby enhancing their employability. We remain steadfast in our commitment to empowering the next generation of tech leaders to thrive in and shape India’s growing tech ecosystem.

L’Oréal Paris Marks 28 Years at Festival de Cannes with Alia Bhatt’s Debut

Mumbai, Maharashtra, India
L’Oréal Paris, the No. 1 Beauty Brand in the World, proudly returns as the official beauty partner of the Festival de Cannes, taking place from 13th to 24th May 2025. This year marks the brand’s 28th consecutive year at the prestigious film festival, celebrating the theme “Lights, Beauty and Action”— a powerful philosophy rooted in confidence, self-worth, and the belief that everyone is inherently deserving.

This milestone year also heralds the debut of acclaimed Indian actor Alia Bhatt at the festival in her role as a Global Ambassador for L’Oréal Paris. She will join longstanding brand ambassador and global icon Aishwarya Rai Bachchan, reaffirming the growing influence of Indian cinema at the global stage. Their participation underscores the ongoing commitment of L’Oréal Paris to represent diverse voices and redefining beauty through inclusivity and empowerment.

Sharing her thoughts ahead of her Cannes debut, Indian Actor, Producer and Entrepreneur Alia Bhatt said, “There’s something absolutely special about firsts — and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oréal Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action’.

To me, beauty is about celebrating individuality, confidence and self worth. It’s limitless, it’s unique. I’m proud to stand with a brand that celebrates every woman’s journey and empowers them to shine in their own light.”

Dario Zizzi, General Manager, L’Oréal Paris – India, elaborated on the significance of the event, “The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue—values that deeply resonate with L’Oréal Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan whose presence we’ve cherished for over two decades. Alia’s debut not only reflects the rising influence of Indian cinema but also our brand’s enduring commitment to celebrating diverse beauty and empowering women across the world.”

As part of a strategic collaboration, L’Oréal Paris has partnered with the Indian beauty e-commerce platform Nykaa as its “Beauty Partner” in India this year. Through this partnership, Nykaa is bringing the glamour of Cannes to the Indian consumers by offering exclusive access to iconic Cannes red carpet looks. The viral L’Oréal Paris Plump Ambition Lip Oil exclusively available on Nykaa from 1st May, during the entire Cannes film festival.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “For nearly 30 years, L’Oréal Paris at Cannes has celebrated beauty on a global stage. As their Official Beauty Partner in India, Nykaa is proud to bring this collaboration closer to its 40+ million consumers and 200+ stores—honouring Indian beauty’s global rise and championing every individual who believes they are worth it.”

In addition to its strong Indian representation, L’Oréal Paris will be joined on the red carpet by a distinguished roster of global ambassadors including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult, all of whom embody the brand’s commitment to celebrating, authentic beauty.

Reinforcing its dedication to advancing women in film, L’Oréal Paris will once again present the Lights On Women’s Worth Award, an initiative designed to spotlight and support promising female filmmakers. This award continues to serve as a platform to amplify women’s voices and accelerate their professional journeys within the cinematic industry.

Throughout the festival, the brand will unveil the latest season of beauty at Cannes, led by Harold James, L’Oréal Paris’ newly appointed Global Makeup Creative Director. Alongside a team of 30 internationally renowned beauty artists, James will introduce cutting-edge trends and innovations that define the future of beauty on this global stage.

Zeeba Basmati Celebrates Mother’s Day by Honouring Beautiful Relationships and Reliving the Magic of Summer Holidays

Mumbai , May 10, 2025:This Mother’s Day, Zeeba Basmati Rice, a premium basmati brand from the house of Supple Tek, takes a heartfelt detour from conventional storytelling to celebrate not just mothers—but every motherly bond that shaped our childhoods. In a nostalgia-soaked film conceptualised and executed by Maximus Collabs, Zeeba pays tribute to the beauty of intergenerational relationships—be it with mothers, grandmothers or the shared love that flowed through summer holidays at ancestral homes.

Set against the nostalgic backdrop of Indian summer vacations, the film celebrates the warmth of togetherness through cherished food memories. With Zeeba Basmati Rice as the soulful enabler, it brings alive the emotions, traditions and connections built around every lovingly cooked meal.The film, built on the insight that food is not just about feeding the stomach but about feeding the soul, highlights the importance of cooking in Indian homes as a form of emotional expression—an invisible thread that connects generations. And at the centre of it all is rice—India’s most loved and versatile grain.

From the comfort of dal chawal, the tang of lemon rice, to the sweet, indulgent notes of kheer, rice has been the foundation of countless meals and memories. Zeeba Basmati, with its signature aroma, long grains and unmatched purity, transforms these everyday dishes into extraordinary moments. It uplifts the entire culinary experience, enhancing taste while preserving tradition.

“We wanted to remind people that rice is not just a staple—it’s a storyteller,” said the Company Spokesperson. “Across India, every home has a memory associated with rice. Whether it’s a plate of hot khichdi served when you were unwell, your mother’s Sunday biryani, or grandmother’s kheer for every special occasion —rice is deeply personal and emotional. Zeeba wants to celebrate the beautiful India with its beautiful people and their beautiful preparations,” the spokesperson said.

Zeeba’s film celebrates the femininity of food in Indian homes—the quiet strength, patience and love that go into each dish. The film encourages audiences to not just celebrate their mothers, but the maternal love of daadis, naanis, maasis and more—women who turned simple meals into celebrations and food into memories.

“This campaign goes beyond just Mother’s Day. It’s a celebration of home, of heritage, and of the little details that make our childhoods so vivid,” said Manisha Singh , Director- Maximus Collabs. “With Zeeba, we’re not just serving rice—we’re serving memories, honouring the women who nurtured us, and celebrating everything that makes our lives truly beautiful. ”

As families prepare to celebrate Mother’s Day and plan for summer vacations , Zeeba invites everyone to revisit the magic of meals shared and memories created, with a warm plate of rice at the centre—because sometimes, love looks like a bowl of dal -chawal to some and to some its a humble bowl of kheer .

Joy Business Center – A Dynamic New Commercial Hub at Celebration Bazaar, Khanna

Khanna, Punjab, India
AIPL proudly unveiled Joy Business Center at Celebration Bazaar, a dynamic new commercial hub comprising affordable office spaces. The project is aimed at empowering local entrepreneurs and accelerating business growth. AIPL team introduced a thoughtfully designed range of offices/shops, sized between 277 sq. ft. and 355 sq. ft., offered at attractive, affordable rates.

Joy Business Center is already drawing keen interest from immigration consultants, advocates, DSAs, and steel trading firms, positioning it as a rising hotspot for business in the region. With this new launch, AIPL continues its mission to build quality commercial infrastructure and nurture the entrepreneurial spirit of Khanna.

During this launch Mr. Dalbir Bedi, Business Head, AIPL shared that AIPL has over 1 million sq. ft. of commercial projects in Punjab with 800+ acres of residential and presence in 8cities in North India and has a rich legacy of 34 years with 60 + projects delivered. In Khanna, company has already delivered 2 projects successfully – Dream City Khanna and Celebration Bazaar Khanna.

Celebration Bazaar Khanna is the ideal social hub for families and group of friends to celebrate as the project has initiated ‘live singing’ for the visitors every Saturday and Sunday. The project would soon unveil a gaming/entertainment zone. The project is strategically located between two major industrial hubs of Punjab- Khanna, Asia’s largest grain distribution centre and Mandi-Gobindgarh, a major steel industrial hub. It is situated right on NH – 44 connecting Delhi & Amritsar and is part of 88 Acres AIPL DreamCity, Khanna, a world-class township by AIPL group.

This Mother’s Day, Swiggy Serves a Story About Love That Lives Beyond Loss

National; May 10th, 2025: Sometimes, love finds its way back into our lives – not with grand gestures, but with flour, sugar, and two people quietly baking a cake in memory of the loved ones that have lost. Swiggy Limited , India’s pioneering on-demand convenience platform, presents a deeply moving digital film this Mother’s Day that steps away from the conventional and dives into the tender spaces of shared grief, memory, and healing. Swiggy has collaborated with Maroof Culman, a storyteller and heritage documentarian, for direction and production of this film.

At the center of the film, ideated by the in-house team, are two individuals who’ve not met before they experienced irreparable loss; a mother who lost her son, and a son who lost his mother. Both of them come together on Mother’s Day every year and bake the same cake they once made with their loved ones who are no longer in this world. No dramatic monologues. Just quiet conversations, hands working in rhythm while baking the cake, small smiles, shared silences, and the universal comfort of food.

Shot in a minimal, documentary style with focus on interview-led storytelling and observational cinematography. The film captures the textures of grief as much as it celebrates the joy of remembrance. It reiterates how food, especially baking, connects them to those they have lost. The film ends with both the people eating the cake together, sharing a laugh and silently honoring those they miss in life.

Mayur Hola, VP and Head of Brand, Swiggy, said “Mother’s Day is often framed through picture-perfect stories. But many live through the day with empty chairs, quiet kitchens, or memories. Through this film, we wanted to honor them and show that healing doesn’t always come in a straight line. Sometimes, it arrives in the form of gestures shared with someone who simply understands. This film is part of Swiggy’s continued endeavor to tell emotion-first, food-rooted stories that reflect the many relationships and rituals built around the kitchen table. It invites audiences to go beyond traditional greetings and instead, connect meaningfully, with those we’ve lost, and the new connections we have built to carry on our lives with.”

This story celebrates how love, food, and shared loss can create new relationships and heal old wounds. The characters in the film don’t share a blood relation, but they share something deeper, a quiet, mutual understanding of grief and memory. Whether it’s a phone call, a recipe made from memory, or a handwritten note, this Mother’s Day, this film is a reminder that sometimes, the smallest acts can carry the greatest love.

Transforming real estate: GMDA’s arterial road set to propel Gurugram’s real estate growth

Gurugram: The Gurugram Metropolitan Development Authority (GMDA) is poised to transform a key 2km arterial road connecting Naurangpur with Rampura Chowk on NH8. The 5.5 meter stretch which serves as a connecting points for residents in sectors 76, 78, 79, and 80, will improve commuting once this revamp is completed. The road has been a crucial connection for locals and commercial vehicles travelling to Tauru, Nuh, and different parts of Rajasthan. Its current condition has made regular commuting a challenge. The slated upgradation will feature an 84 meter right of way, which will involve a central verge and a six lane main carriageway.

This expansion will lead to easing traffic congestion in various sectors and micro – markets of Gurugram. Infrastructure development has always been a crucial factor for real estate growth. Similarly, this expansion will lead to infrastructure development in various parts of the city, leading to a growth in homebuyer’s base and demand for residential units.

The newly constructed arterial road will create a faster link between NH 8 and Southern Peripheral Road (SPR), which also interfaces with Golf Course Extension Road. SPR has witnessed remarkable prosperity over the last few years. The corridor’s surrounding areas have rapidly developed with real estate projects and urban dwelling. Similarly, Golf Course Extension Road (GCER) has attracted HNIs, NRIs, and senior working professionals. These two regions feature premium and ultra – luxury residential units which feature amenities like green spaces, modern designs, and high – tech features like weather control. The infrastructure development will make SPR and GCER magnets for homebuyers and investors seeking an affluent lifestyle.

Other sectors in Gurugram like 76, 78, 79, and 80 will also benefit from this development. Surrounded by the greenery of the Aravalli range, Sector 80 is a recently flourishing real estate market. Over the past few years, the sector has witnessed new launches of residential projects by reputed developers. Residents will benefit from an upcoming nearby interstate bus terminus at Sector 36A, which connects the RRTS corridor with a station at Kherki Daula. Sector 80 is also close to various social amenities, including healthcare facilities, educational institutions, and shopping complexes.

Mohit Agarwal, Business Head, Conscient Infrastructure Pvt. Ltd. said, “The upgradation of the Naurangpur–Rampura Chowk arterial road is a game-changer for Gurugram’s real estate landscape. With its expansion into a six-lane thoroughfare and an 84-metre right of way, GMDA is enhancing connectivity across key sectors like 76, 78, 79, and 80—further strengthening links to major corridors such as SPR and GCER. Sector 80 is fast emerging as a prime real estate hub, offering modern homebuyers a compelling mix of spacious residences, green living, and lifestyle-driven amenities. This infrastructure boost will reinforce long-term value for our customers in developments like PARQ and Elaira Residences, while paving the way for future residential, commercial, and mixed-use growth in the region.”

These factors enhance the sector’s liveability, ensuring vibrant entertainment experience and connectivity. With an expected infrastructure development, premium amenities, and a burgeoning residential market, sector 80 is going to be the next hub for modern urban living in Gurugram. The GMDA’s decision to transform the arterial road is highly beneficial for the city’s real estate landscape. It will contribute to the city’s already thriving real estate market.

A resident said, “The upgradation of the Narangpur – Rampura Chowk arterial road is a game – changer for Gurugram’s real estate landscape. By transforming a congested, narrow stretch into a six – lane thoroughfare with an 84 – metre right of way, GMDA is not only improving connectivity for different sectors, but also strengthening links to SPR and GCER. Sector 80 in Gurugram being an emerging realty hub is set to attract modern homebuyers, given to this development. The sector is a desirable place for homebuyers looking for luxury housing units. These properties suit different needs for residents, by offering recreational amenities, spacious living area, sustainable features, and vast green spaces.”