Mumbai, Mar 17: Hospitality technology leader Edwin Saldanha announced the launch of Marketinn, a specialised digital marketing and consultancy agency designed to help hotels adapt to the rapidly evolving world of artificial intelligence-driven travel discovery.
As travellers increasingly shift from traditional search engines to AI-powered platforms for hotel recommendations and itinerary planning, hotels face growing challenges in maintaining visibility and competitiveness. Marketinn aims to bridge this gap by enabling hotels to strengthen AI discoverability, reduce dependence on online travel agencies (OTAs), and increase direct bookings through data-driven strategies.
“Hoteliers today must face a simple truth: AI visibility is the new baseline for survival,” said Edwin Saldanha, Founder and Chief Solutions Officer of Marketinn. “Independent hotels have the data, but often lack the roadmap. Marketinn bridges that gap by combining digital visibility, direct booking strategy, and AI discovery to deliver measurable results.”
Industry Expertise Backing the Venture
Saldanha brings over three decades of experience in the hospitality industry, having worked with leading brands such as Oberoi Hotels & Resorts and Stamford Hotels and Resorts. Most recently, he served as Marketing Director at STAAH, where he played a key role in expanding the platform’s global footprint from a few hundred properties to more than 30,000 partners.
Key Offerings
Marketinn’s solutions are designed to help hotels navigate digital complexity and unlock revenue opportunities:
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AI Visibility & Digital Intelligence Audit: Comprehensive analysis of a hotel’s presence across AI platforms, search engines, OTA channels, and direct booking systems, including a proprietary Digital Intelligence Score.
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Digital Revenue Strategy: Tailored strategies to strengthen online visibility and maximize direct bookings.
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Implementation Support: End-to-end execution to convert insights into measurable improvements in traffic and revenue.
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Revenue Leak Detector: Identification of hidden inefficiencies such as OTA dominance in search results and weak website conversion paths that impact direct bookings.
Addressing a Critical Industry Shift
With AI rapidly reshaping travel discovery and booking behavior, Marketinn positions itself as a strategic partner for hotels seeking to remain competitive in a digital-first landscape. By combining industry expertise with advanced analytics, the platform empowers independent hotels to achieve revenue optimization comparable to large hospitality chains.
