Pocket FM takes Sherpa global with campaign spanning India and the US

Pocket FM takes Sherpa global with campaign spanning India and the US

Bengaluru, Sep 23: Pocket FM has launched a global campaign for Sherpa by Pocket FM, its AI-powered fiction-writing platform, across India and the United States.

Rolled out across San Francisco, Bengaluru and Mumbai, the campaign expresses one product idea across multiple formats: AI should help writers build entire fictional worlds, not merely generate sentences.

AI built for stories, not just sentences

Sherpa by Pocket FM is a self-evolving agent harness built on custom-trained proprietary models, combining hierarchical story planning, long-term narrative memory and narrative prose generation to help creators build immersive stories that can span hundreds of episodes. Built around Narrative Intelligence, Sherpa is designed to understand, develop and maintain complex fictional worlds as they evolve, allowing it to track characters, relationships, conflicts and storylines rather than treating every episode as an isolated piece of text.

Sherpa has already helped drive a 75x increase in annualised content production to more than 2.5 million hours, alongside a 10x increase in the number of blockbuster titles. Its development is informed by Pocket FM’s ecosystem of more than 770,000 titles, 550,000 creators and 5.5 billion hours of audience playtime.

One idea across two countries and five formats

At the centre of the campaign is a satirical film featuring Rohan Nayak, Co-founder of Pocket FM, alongside actor Chris Diamantopoulos. Diamantopoulos plays a larger-than-life fictional tech investor and Pocket FM board member who is convinced Sherpa will change the world and perhaps make him its first deserving trillionaire.

Through humour and self-awareness, the film playfully subverts the conventions of technology launches while introducing the problem Sherpa is designed to solve: helping creators turn an initial idea into a complex, sustainable, long-form story.

As the film travelled across social platforms, the campaign took to the skies above the San Francisco Bay Area, with an aircraft carrying the Pocket FM flag across one of the world’s most influential technology markets. The activation reflected Pocket FM’s growing international presence and the global ambition behind Sherpa.

In India, the campaign brought the product proposition to life through outdoor and print innovations in Bengaluru and Mumbai.

The outdoor execution transforms a billboard into the face of a snow-covered mountain, complete with climbers scaling its surface, alongside the line:

“Writing stories is no more a climb.”

The visual uses Sherpa’s name to turn the scale and complexity of writing long-form fiction into a simple metaphor.

In Bengaluru, Pocket FM also transformed the front page of some of India’s leading newspapers into a deliberately blank canvas carrying the line:

“This isn’t a blank page. It’s where every great story begins.”

Instead of filling the space with a conventional advertisement, the execution invited readers to begin writing directly on the page, with Sherpa positioned as the creative partner that can help take their first idea forward.

“Sherpa is complex technology built around a simple human truth: more people have stories in them than believe they can write,” said Vineet Singh, Global Head of Brand Marketing, Communications, Partnerships & Public Affairs, Pocket FM. “That shaped the entire launch. Across film, social, print, outdoor and even the skies above San Francisco, we used one idea in very different ways: with the right companion, creating an entire fictional world no longer needs to feel like a climb. Taking the campaign beyond India also reflects the global ambition behind Pocket FM and Sherpa. We want to make powerful storytelling tools accessible to creators wherever they are and, ultimately, get more people writing.”

The campaign marks the global consumer-facing launch of Sherpa as Pocket FM continues to build AI-powered tools that make entertainment creation faster and more accessible, enabling individual creators to develop stories that can scale across languages, markets and formats.