Adhira and Appa Coffee Announces Pan India Growth Plan with 50 Outlets by the end of Financial Year

Adhira and Appa Coffee Announces Pan India Growth Plan with 50 Outlets by the end of Financial Year

September 11 2025: Adhira & Appa Coffee (A&A), a homegrown brand redefining India’s filter coffee culture, based out of Kochi, Kerala, today announced the opening of its upcoming stores in Hyderabad and Nashik cities. This expansion comes on the back of the brand’s successful launch in Kochi, where its first store has already become a local favourite.

With a vision to open 50+ outlets across India by the end of the financial year, A&A Coffee aims to create an immersive café experience rooted in tradition yet shaped for modern lifestyles. To accelerate this growth, the brand is also inviting investors and franchise partners to join its journey and help expand its presence more aggressively across the country. Each store will be launched under one of three distinct formats: viz. Signature Stores, Flagship Stores, and Express Stores, catering to different consumer needs while maintaining the brand’s focus on quality, culture & providing an authentic experience for the consumer. Each store will be launched under one of several distinct formats — Mini Kiosks (₹15 lakh investment), Express Kiosks (₹30 lakh investment), Signature Stores (₹90 lakh investment), Flagship Stores (₹60 lakh investment), and Master Franchise models (₹1–3 crore investment) — catering to different investor capacities and consumer needs while maintaining the brand’s focus on quality and culture.

Adhira & Appa Coffee is not just about coffee; it offers a holistic cultural experience that celebrates taste, tradition, and innovation. Each store will feature a region-specific menu designed to reflect local palates while staying true to the brand’s promise of creativity. Guests can enjoy signature fusion dishes like Podi Fries with a bold South Indian spice kick, Medu Vada Waffle served with chutneys, or the indulgent Bombay Masala Croissant layered with spiced potato masala. The café also reimagines comfort foods with creations like the Tandoori Cubano Sandwich and Filter Coffee Tiramisu. Alongside its inventive bites, A&A serves authentic filter coffee sourced from India’s finest estates and offers a retail corner showcasing locally crafted sovereigns keeping alive the artistry of India’s farmers and artisans.

Speaking on the expansion, Mr. Karan Mendon, Co-founder & COO of Adhira & Appa Coffee, said: “Our mission is to celebrate India’s coffee traditions while creating modern spaces where people can come together over authentic food, locally sourced coffee, and meaningful conversations. The enthusiastic response to our Kochi outlet has reinforced our belief that A&A’s unique mix of heritage, innovation, and local artistry has the power to connect with communities across India.”

Commenting on the brand’s journey, Mr. Hari Kiran, Co-founder & COO of EBG Group, said: “Adhira & Appa Coffee reflects our commitment to building businesses that combine cultural heritage with modern consumer needs. As part of the EBG Group, A&A is more than just a café chain; it is a platform for sustainable growth, an experience with community connection, and a vision to expand nationwide. We are confident that A&A’s unique blend of authentic coffee, fusion food, and local artistry will allow us to scale to 50+ outlets this year and strengthen our position as a group that champions India’s entrepreneurial spirit.”

The brand’s growth strategy underlines its ambition to establish Adhira & Appa Coffee as a nationwide movement, where every store is not just a café but a platform to promote mental wellbeing, togetherness, and the joy of authentic experiences.