YOUGotaGift Launches @Work to Power SME-Driven Growth Press Release

YOUGotaGift Launches @Work to Power SME-Driven Growth Press Release

Dubai / Riyadh, Nov 24th:- As the Middle East’s gift card and incentive market accelerates toward USD 38 billion by 2030, businesses across the UAE and Saudi Arabia are rapidly transforming how they reward employees and engage customers.

According to new data from Mordor Intelligence, the GCC gift card and incentive card market is valued at USD 24.9 billion in 2025 and growing at a strong 8.8% CAGR, supported by rising corporate digitization, booming e-commerce, and widespread adoption of mobile-first payments.

Amid this rapid growth, YOUGotaGift’s @Work platform is redefining corporate rewarding by enabling companies of all sizes to purchase eGift Cards in bulk, personalize them with messages, add custom branding, and track all transactions through a unified dashboard without any administrative setup.

Husain Makiya, Co-founder and CEO of YOUGotaGift, said;
“With corporates especially SMEs making up more than 61% of the Middle East gift card market, the sector is transforming how businesses appreciate and reward their people. SMEs are shifting quickly from cash payouts to digital solutions because they demand simplicity, speed, and accountability. With @Work, companies can recognize employees and delight customers with instant eGift Cards, bulk sending without logistics, and easy personalization all in just a few clicks.”

The study highlights that SMEs are the fastest-growing segment, projected to expand at 14.9% annually through 2030. eGift Cards already account for 67% of the regional market and are advancing at nearly 20% CAGR, while online platforms control almost 80% of total distribution clear evidence of the shift from paper vouchers to real-time digital systems.

Saudi Arabia leads the market with a 43.9% revenue share, driven by its nationwide move toward a cash-lite economy. The UAE continues to shape enterprise adoption through progressive digital-economy initiatives and a well-developed fintech ecosystem.

As organizations digitize their operations, YOUGotaGift’s @Work platform helps streamline employee rewards and customer incentives. Each digital transaction eliminates paper and plastic waste, aligning corporate recognition programs with modern sustainability and governance standards.

Makiya added;
“Digital rewards are not just convenient they are measurable and environmentally responsible. By replacing traditional procurement with instant digital rewarding, businesses across the GCC can enhance engagement while operating more efficiently.”

Designed for organizations of all sizes from fast-growing SMEs to large enterprisesYOUGotaGift’s @Work requires no system integration, enabling companies to reward employees, incentivize customers, and issue payouts within minutes. By combining regional fintech innovation with enterprise-grade functionality, @Work supports the Middle East’s drive toward productivity, transparency, and inclusive growth.