Gaurav Gupta Opens First Dedicated Menswear Flagship at DLF Emporio

Gaurav Gupta Opens First Dedicated Menswear Flagship at DLF Emporio

Gaurav Gupta Unveils First-Ever Menswear Flagship, Marking a New Chapter for the Gaurav Gupta Man

New Delhi ,  Jan 20 :  Gaurav Gupta marks a defining milestone for the house with the launch of its first-ever dedicated menswear flagship boutique at DLF Emporio, New Delhi. Spanning approximately 2,300 sq. ft., the store signals a long-term commitment to menswear as a core pillar of the brand, offering the Gaurav Gupta Man a permanent architectural home for the first time.

Conceived as more than a retail destination, the flagship represents a strategic evolution for the house strengthening its presence within India’s luxury retail landscape while catering to a rapidly growing national and global menswear clientele. The opening reinforces the brand’s belief in menswear not as a secondary offering, but as a fully realised design universe.

Reflecting on the intent behind the space, Gaurav Gupta shares,

“This space reflects how I think about menswear today. It is fluid, sculptural and introspective. The store becomes an extension of the Gaurav Gupta Man, where architecture and clothing exist in quiet conversation with one another.”

A Sculptural Retail Experience

Designed by architect Karanbir Duggal in close collaboration with Gaurav Gupta, the boutique departs from conventional retail formats, unfolding as a sculptural, immersive environment. Curved architectural volumes, controlled sightlines and layered spatial transitions guide visitors through the store, encouraging exploration and discovery rather than linear browsing.

Rooted in the designer’s philosophy of Shunya emptiness understood as potential rather than absence the space balances openness with intentional pauses. The result is a calm, gallery-like experience where architecture frames the garments without overpowering them, allowing craftsmanship, silhouette and materiality to take centre stage.

Expanding on this approach, Karanbir Duggal notes,

“The concept of Shunya informed the way we shaped the space. Emptiness was treated as an active element, allowing the architecture to feel calm, intentional and deeply immersive rather than visually dense.”

The Evolution of the Gaurav Gupta Man

The Gaurav Gupta Man was first introduced in 2017 with the brand’s menswear debut at GQ Fashion Nights, where Shahid Kapoor served as the inaugural showstopper—marking the beginning of the house’s menswear journey. Since then, menswear has grown into a significant vertical for the brand, gaining strong national and international recognition.

Over the years, prominent figures across film, culture and global platforms have embraced Gaurav Gupta’s menswear. Notable moments include Ranveer Singh at Vantara and Jr NTR at the Oscars, helping shape a contemporary global image of Indian menswear.

A Complete Menswear Universe

The flagship brings this evolution together under one roof. While signature offerings such as tuxedos, bandhgalas and ceremonial tailoring remain central, the boutique also reflects a conscious expansion into new verticals, including kurtas and Nehru jackets, marking a deeper engagement with Indian menswear traditions.

The store’s offering now spans structured jackets, draped silhouettes, shirts, accessories, bow ties, footwear and finishing pieces, positioning it as a complete, design-led menswear destination.

Rather than functioning as a seasonal retail space, the flagship represents the full breadth of the Gaurav Gupta menswear universe past, present and future delivering a refined, immersive experience for the modern, globally minded man.