Metro Brands Launches FILA’s First-Ever New-Concept Store at Mall of Asia, Bengaluru

Metro Brands Launches FILA’s First-Ever New-Concept Store at Mall of Asia, Bengaluru

 Metro Brands Limited, has unveiled FILA’s first-ever new-concept store in India at Mall of Asia, Bengaluru (Ground Floor), marking a defining moment in the brand’s retail evolution in the country. Spanning ~1000 sq ft., the store introduces a globally inspired, design-led format that redefines how consumers experience FILA in a modern retail environment.

Rooted in FILA’s iconic Italian heritage, the new store blends refined European design cues with a contemporary, fluid layout to create an engaging retail experience. Designed as more than just a shopping destination, the store functions as a lifestyle showcase bringing together performance, streetwear and athleisure. The museum-inspired Library Wall at the core of the store is an exclusive space to limited-edition drops, premium collections and new launches.

To mark the launch, FILA hosted an exclusive store unveiling on 28th January, bringing together prominent lifestyle influencers, fashion creators and key media representatives. The evening featured curated walkthroughs of the store, new product drops including Anna, the Motorsport Collection – Replica, and global collections such as Echappe and SuperBubble, along with immersive brand moments that celebrated FILA’s evolving global identity and its growing presence in India’s premium sneaker and athleisure landscape.

Commenting on the launch, Alisha Rafique Malik, President, Metro Brands Limited, said: 

“The new store marks an exciting new chapter for FILA in India—one that brings renewed energy, sharper expression, and a more dynamic connection with today’s consumer. We have created an environment that blends thoughtful design and curated product storytelling, while remaining deeply relevant to the Indian market.”

With this launch, Metro Brands continues to strengthen its commitment to introducing globally benchmarked retail formats that blend design, storytelling and consumer experience, reinforcing their domination in building the sport and athleisure experience in India