Liberty Shoes Partners with neOwn to Bring India’s Reading Revolution to Bangalore

Liberty Shoes Partners with neOwn to Bring India’s Reading Revolution to Bangalore

March 02: Liberty Shoes Limited, one of India’s leading footwear brands, has announced a partnership with neOwn, India’s first app-based book rental service for children. For a month, all 25 Liberty stores across Bangalore will provide customers with an exclusive ₹500 discount voucher, with every liberty purchase, redeemable on any neOwn subscription. Liberty‘s approach positions this offer as added value for customers. 

neOwn, founded by Kranti Gada (former COO of Shemaroo Entertainment Ltd.), appeared on IdeaBaaz and earned the attention and support of retail industry leader Anupam Bansal, Executive Director of Liberty Shoes, who was one of the Titans on the show. 

Discussions between the two companies led to this collaboration, positioning Liberty as a brand that invests not just in children’s footwear, but in their holistic development.

The collaboration represents a shift in how physical retail can add value beyond transactions. Rather than simply completing a sale, Liberty stores now offer parents an opportunity to invest in their children’s cognitive development alongside their physical growth. 

“I am deeply grateful to Mr. Bansal for seeing the potential in what we are building,” said Kranti Gada, Founder of neOwn. “Mr. Bansal offered valuable insights from being in the retail business for decades, along with access to Liberty‘s retail infrastructure. This partnership validates our mission in a way that goes beyond capital. It is a testament to the power of believing in a shared vision: that every child deserves to be introduced to books early to grow confident, both physically and mentally.” 

“Business today has evolved beyond commercial transactions. Today’s customers are looking for brands that add real value to their lives.” says Mr. Anupam Bansal, Executive Director, Liberty Shoes, “When I met Kranti on IdeaBaaz, I saw a founder who is building something that genuinely helps parents raise confident children. Liberty has the retail infrastructure to help scale that impact. Sometimes the best partnerships aren’t about funding, they are about finding aligned missions and acting on it together. Good shoes give children the physical confidence to explore the world. Good books give them the mental tools to understand it. This partnership makes both accessible to the families who trust Liberty. It’s a natural fit.” 

The partnership is supported by a co-branded social media campaign highlighting the connection between physical and mental development in children. Both brands are creating educational content for parents around building confidence through holistic growth. 

The Bangalore pilot represents the first phase of what could become a model for similar partnerships nationwide, demonstrating how established brands can support emerging startups while adding meaningful value for customers.