Big Launch From Samsung: ‘Galaxy Forever’ brings a new way to own flagship smartphones in India

Mar 20: Samsung announced the launch of Galaxy Forever in India, introducing a new ownership model designed to make its flagship smartphones more accessible. The programme addresses growing demand in the premium smartphone segment by offering a 50% upfront discount with assured buyback after one year and a no-questions-asked-return policy powered by Samsung Care+.

Under Galaxy Forever, customers can own a Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half the device cost through 12 no-cost EMIs via Credit Card or Samsung Finance+. Samsung Finance+ promotes financial inclusion by providing easy credit with minimal documentation and quick loan approvals.

After one year, customers using the Credit Card payment mode can return the device for a 50% assured buyback or retain it by paying the remaining 50% in 12 additional no-cost EMIs. Customers using Samsung Finance+ can simply return and upgrade to the next Galaxy flagship, or retain the device by paying the balance in the 13th month.

Galaxy Forever also includes Samsung Care+, offering Accidental and Liquid Damage Protection with zero deductibles for 13 months, ensuring peace of mind from day one.

Key Features of Galaxy Forever

  • Eligible Devices: Galaxy S26 Ultra and Galaxy S26 Plus

  • Programme Fee: Monthly fee for one year

  • Assured Buyback: 50% upfront discount with no-questions-asked return

  • Flexible Payment Options: Pay remaining 50% in 12 no-cost EMIs with Credit Card

  • Peace of Mind: Samsung Care+ Accidental & Liquid Damage cover for 13 months

  • Flexibility: Return, retain, or upgrade after 12 months

  • Availability: Samsung.com and 1,500+ Samsung Experience Stores across India

  • Payment Methods: Samsung Finance+ (online and in-store), Credit Card No-cost EMI (online only)

Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing, Samsung India, said:

“With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year. Galaxy Forever reflects our commitment to innovation—not only in technology but also in how users own and upgrade to the latest Galaxy devices.”

Samsung has partnered with Servify and DMI Finance to ensure seamless upgrades, returns, and automated settlements. Galaxy Forever is also extended to select corporate employees and students through the Samsung Corporate+ and Student+ online stores, enabling India’s workforce and youth to stay at the cutting edge of the Galaxy ecosystem.