Author: Team

White Noise Academy Pioneers India’s First Teen Accelerator Program, Shaping Future Innovators

Hyderabad, January 27, 2025: White Noise Academy, a trailblazing institute renowned for its holistic approach to education, is thrilled to celebrate its 10th Anniversary of redefining learning through a commitment to quality, innovation, and experiential growth. Over the past decade, the Academy has empowered students to tackle real-world challenges, blending creativity, technology, and practical experiences to prepare them for a dynamic future.

Founded with the vision of bridging the gap between traditional education and future-ready skills, White Noise Academy stands proud as the pioneer of India’s first Teen Accelerator Program. This unique initiative immerses students in real IT environments, complete with office workstations, corporate perks, and hands-on projects, seamlessly integrating offline and online learning.

“Our programs are designed to cultivate leaders who can excel in a rapidly evolving world,” says Mr. Vinayak, CEO of White Noise Academy. “By combining STEM, Junior Corporate Entrepreneurship, and Cambridge, IB, and CBSE curriculums with project-based learning, we’ve created a framework that fosters innovation and practical skill development. This is a novel venture of ours, we are venturing into AI based learning schools, where children will be learning different skills through music, art and sciences. We offer after school projects where children learn maths and science concepts through music, science and robotics. After those concepts these children will do real world projects and we provide mentors from companies like Google and NVIDIA, that helps them to build profile and documentation. They need not create their identity after they go abroad. They now become famous here and then they travel abroad. We have 100 students currently, and are backed by Decillion Devices, an IT company. Our objective is to have less number of children, on whom we can put our entire focus and give them one on one attention. You can observe the performance of our children on www.whitenoiseacademy.com, they have excelled not just in music, but also in robotics and academics. They were awarded by our past President Shri Pranab Mukherji, because of which they got into medical colleges of their choice in USA. We have students from 12th standard currently. This is India’s first Teen Accelerator Program, we offer 6 hours of offline and 2 hours of online coaching to not just give knowledge but to develop the character, which is possible only offline. We give them real office, real work stations, they get a feel of real office ambience, we ensure they are accountable and more serious about their approach. We have the Junior Entrepreneurship Entrance Exam on March 27th, kids clearing this exam will get international travel, office work stations, mentorship an internship. It will be helpful for IB, Cambridge and CBSE students. The fee is based on scholarship, depending on the scholarship it ranges between Rs 4 lakhs to 6 Lakhs per annum.”

White Noise Academy’s journey is powered by a world-class faculty, senior industry experts, and cutting-edge technology. With partnerships with global tech leaders like Google and NVIDIA, and certifications from 36 top-tier companies, students build impressive profiles and strong personal brands for future success. The Academy also leverages AI and machine learning tools to enhance learning experiences and elevate outcomes.

In the realm of creativity, White Noise Academy has nurtured aspiring musicians to achieve prestigious certifications from London’s RSL and gain recognition through performances on its thriving YouTube channel, which now boasts nearly one million subscribers.

“We remain committed to shaping the next generation of leaders through global opportunities, AI-augmented projects, and character-building initiatives,” says Dr. Shruti Arya, Curriculum Director of White Noise Academy. “Celebrating a decade of accomplishments, we are excited to continue transforming education for a better tomorrow.”

Jaideep Ahlawat’s Endearing Reply to Amul’s Paatal Lok 2 Topical Has Fans Smiling

Prime Video’s Paatal Lok has won the hearts of viewers worldwide, with its gritty narrative and unforgettable characters leaving audiences hooked. As fans celebrate the show’s gripping storytelling, Amul has joined the bandwagon with their latest topical that adds a buttery twist to the hype.

The poster cheekily asks, “Iske Ahlaawa Aur Kya?”, perfectly summing up the show’s irresistible charm. The tagline, Amul: Lok-priya Snack, playfully ties the tribute to the cult hit’s massive popularity.

Even Jaideep Ahlawat, who plays the unforgettable Hathiram Chaudhary, couldn’t resist the love. Sharing the topical on Instagram, he quipped, “Itna bhi maska nahi lagana tha Hathi Ram ko, Amul India, nahi toh aur jyada mota ho jaayega!” His heartfelt caption, “I melted like makhan looking at this! Thank you for the love, this one’s special,” reflects the widespread adoration for the show and Amul’s tribute.

Prime Video’s Paatal Lok continues to create waves, blending sharp social commentary with edge-of-the-seat drama. With Amul now joining the celebration, the show’s impact has extended beyond screens, making Paatal Lok a phenomenon in the world of Indian entertainment.

Directed by Avinash Arun Dhaware, and written, created, and executively produced by Sudip Sharma, the series is produced under the banner of Clean Slate Filmz Production and Eunoia Films. This season boasts a stellar cast, featuring Jaideep Ahlawat, Ishwak Singh, Tillotama Shome, and Gul Panag in the lead roles. Paatal Lok Season 2 is streaming now exclusively on Prime Video in India and more than 240 countries and territories worldwide.

Reuniting Families at Purna Maha Kumbh: DSP Mutual Fund, Dentsu, and Falco Robotics Collaborate on Child Safety Initiative

Mumbai, 27th January 2025: The Purna Maha Kumbh, a rare and sacred Hindu festival, occurs once every 144 years, following 12 cycles of the Maha Kumbh. This year, it is expected to draw a record 400 million devotees, solidifying its position as the largest human gathering on Earth. However, amidst this grand celebration, a pressing concern emerges: the alarming number of missing children. Over 250,000 individuals, many of whom were children, have vanished during past events, facing exploitation or permanent family separation.

In response to this unfortunate but very real problem, DSP Mutual Fund has partnered with Dentsu Creative Webchutney, in association with Falco Robotics, to launch Garuda Rakshak – a groundbreaking offline, drone-based search-and-rescue solution designed to overcome network congestion challenges and swiftly reunite lost children with their families. Derived from the mythological Garuda, a divine bird embodying protection and vigilance, Garuda Rakshak serves as a guardian in the sky.

Based on 1970s marine navigation technology, it utilises low-frequency radio bands for long-range communication and precision satellite tracking, all while requiring minimal infrastructure.

If a child goes missing, guardians can simply tap their ID bands at the Lost and Found Centre to activate the Garuda Rakshak system. The drone, armed with real-time geo-data from the child’s wristband, springs into action, pinpointing the child’s location within minutes. It deploys an extendable colour marker high in the sky, cutting through the chaos to visually guide rescuers, while simultaneously transmitting the child’s details to the on-ground rescue team. This seamless, revolutionary solution ensures a fast, reliable rescue, even in the most chaotic situations.

Abhik Sanyal, Head of Marketing, DSP Asset Managers, said, “At DSP Mutual Fund, we believe that investing goes beyond chasing monetary gains—it’s about bettering lives, communities, and inspiring hope. Backing an idea like Garuda Rakshak truly resonates with our belief that the most meaningful solutions to real problems of today can sometimes be found by those willing to dip into the wisdom of the past. For us, this initiative of hope came straight from the heart, while still embodying, perhaps even elevating, our commitment to DSP’s ‘Invest for Good’ philosophy. Because the most meaningful returns are found in the safety, love, and smiles we can help bring back to the world.”

Gurbaksh Singh, Chief Innovation Officer, India, Dentsu Creative, added, “In an era dominated by IoTs, we’ve taken a step back to draw inspiration from the past and fused it with new-age drone automation that not only saves lives but also restores hope and reassurance to families in their most vulnerable moments. The project showcases the transformative power of technology when driven by human compassion and a relentless pursuit of a safer, more caring world.”

Vishal Dixit, CEO, Falco Robotics, commented, “The integration of drone technology with Garuda Rakshak’s offline navigation system has resulted in a truly pioneering solution, uniquely equipped to handle the complexities of such extraordinary, high-density events. We’re excited to see the difference it makes.”

Dabur Chyawanprash Focuses on Wellness in Mysore through Dedicated CSR Initiative

Mysore – 27 January 2025 : Winter is one of the most awaited seasons in India, but it may also bring a plethora of diseases like Cold, Cough, and Respiratory problems to name a few; which are most prevalent in this season and usually occur due to low immunity. Chyawanprash is an around 3000-year-old & well-known Ayurvedic formulation that is used for boosting immunity and helps provide protection against common day-to-day infections like cough and cold. Dabur Chyawanprash contains many ‘Rasayana’ herbs which help in the prevention of a variety of infections through its immunomodulatory effects.

As part of its commitment to safeguard the health of future generations, Dabur Chyawanprash announced the launch of a mega awareness initiative aimed at securing the health of underprivileged kids across the country. Under this initiative, Dabur Chyawanprash, along with a renowned doctor, will conduct Immunity awareness sessions to educate children about the need to build a stronger immune system to fight against illnesses due to the changing season, common bacteria, and viruses.

The drive was flagged off in Mysore with a special session conducted for more than 150 kids from GHPS Gungral Chhatra llawala Hobli in Mysore With the esteemed Head Mistress, Mrs. Susheela, and Mr. Rajeev John, Marketing Head, Dabur India Ltd, Dinesh Kumar Dabur India Ltd & teachers from school attendance. The session was aimed at creating awareness among kids to fight illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritious diet.

Speaking on the occasion, Dabur India Ltd, General Manager Marketing, Mr. Amit Garg said, “Dabur Chyawanprash has been committed to helping every Indian achieve the strongest immunity for over 100 years. This initiative is a leap forward towards this commitment. We are concerned about the cold wave that claims so many lives every year. Through this initiative, we will attempt to reach out to provide protection to underprivileged kids by highlighting the importance of Immunity besides providing Chyawanprash to these kids.”

Dr. Parmeshwar Arora, M.D. (Ayurveda), B.H.U, said, “During cycles of seasonal change, there is a sudden temperature variation, which leads to illnesses like cough, cold & flu. Enhancing immunity is an effective way to fight illnesses like cold, cough, respiratory problems, etc. Dabur Chyawanprash is an effective solution to boost one’s immunity needs through changing weather cycles.”

Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 22 cities in India i.e. Agra, Varanasi, Gorakhpur, Lucknow, Udaipur, Jaipur, Bhubaneswar, Kolkata, Siliguri, Patna, Gaya, Indore, Raipur, Pune, Aurangabad, Ranchi, Bengaluru, Mumbai, Mysore, Nasik, Nagpur, Gwalior, and Bhopal.

Celebrating Road Safety Month, Toyota Kirloskar Motor Concludes 24-Hour Hackathon in Delhi

Bangalore, 27th January 2025: As part of its ongoing commitment to fostering road safety innovation and celebrating ‘Road Safety Month’ (January 18 – February 17, 2025), Toyota Kirloskar Motor (TKM) proudly announced the successful conclusion of the 24-hour Toyota Hackathon at GL Bajaj Institute, Greater Noida, Delhi. The event, graced by Chief Guest Mr Ashok Kumar IPS , Additional Deputy Commissioner of Police, Greater Noida UP, Guest of Honour Mr RR Meena Deputy Secretary, Ministry of Road Transport and Highways, Government of India and TKM’s senior leadership, including Mr. Vikram Gulati, Country Head & Executive Vice President, Corporate Affairs and Governance, provided an engaging platform for young innovators to develop practical and implementable solutions to critical road safety challenges.

The two-day hackathon was further enriched by expert mentorship from faculty at GL Bajaj Institute and Delhi Technology University. These mentors guided participants in refining their ideas and transforming them into actionable solutions, underscoring Toyota’s commitment to nurturing future changemakers.

Education and Road Safety are core pillars of TKM’s CSR initiatives. The Toyota Hackathon is a flagship component of its broader Road Safety Initiative, aimed at achieving zero traffic fatalities through a comprehensive safety framework. This reflects Toyota’s holistic philosophy of prioritizing safety—not only through secure vehicle manufacturing but also by fostering awareness and driving behavioural change within communities. The hackathon addressed key themes such as Road Safety Awareness and Education, School Zone Safety, Traffic Management, and IoT Integration in Road Safety. The goal was to encourage digital and policy-driven solutions that can significantly reduce accidents and save lives.

India records the highest number of annual road crash fatalities globally. Each year, the country witnesses over 1,50,000 fatalities due to road accidents, with road traffic injuries being the leading cause of death for people aged 5-29 years. Recognizing this crisis, TKM launched the Toyota Hackathon in 2018 to integrate road safety into school and college curriculums. By encouraging students to become critical thinkers and solution developers, the initiative empowers young minds to address contemporary road safety challenges. This platform not only unlocks the potential of young innovators but also develops them into ‘Change Agents’—pioneering positive behavioural shifts in their communities and making meaningful contributions to road safety.

The Delhi leg of the Toyota Hackathon 2025 saw participation from over 400 students across grades 9 to 11, representing nearly 100 schools. Participants followed a structured five-phase journey:

1. Team Selection & Idea Submission
2. Boot Camp Shortlisting
3. Final 24-Hour Hackathon
4. Incubation Support for City Winners

Out of 100 initial teams, 31 advanced to post-boot camp, 10 teams competed in the final hackathon, out of which 3 emerged as winners. These winning teams will receive ongoing incubation support to bring their solutions to fruition.

Following the successful event in Delhi, the Toyota Hackathon 2025 will continue in Mumbai on January 29 and Bangalore on February 14. For the 2024-25 academic year, TKM plans to expand the initiative to 300 institutions across these cities, with over 400 innovative concepts already submitted. Nearly 75 teams are expected to present functional prototypes, with top teams receiving incubation support. This initiative not only amplifies Toyota’s vision for a safer future but also inspires the next generation to leverage their knowledge and creativity in addressing critical societal challenges.

Present at the occasion, Mr Ashok Kumar IPS, Additional Deputy Commissioner of Police, Greater Noida UP said, “The Toyota Hackathon is more than a competition—it is a movement towards creating a culture of safety and responsibility among young minds. Engaging students at this formative stage is key to instilling values of innovation and accountability. The ingenuity displayed here today is a testament to what our youth can achieve when given the right platform and support. I commend Toyota Kirloskar Motor for spearheading this impactful initiative and look forward to seeing these ideas transform into tangible solutions that benefit our communities.”

Sharing his thoughts, Guest of Honour Mr RR Meena Deputy Secretary, Ministry of Road Transport and Highways, Government of India said, “The Toyota Hackathon is an example of how innovation and youth engagement can come together to address critical challenges like road safety. Involving young minds in this dialogue at such an early stage not only nurtures their creativity but also instils a sense of ownership and accountability toward societal well-being. Through this initiative, Toyota Kirloskar Motor has demonstrated the transformative power of collaboration, mentorship, and innovation. The solutions presented today showcase the immense potential of the students to think beyond the conventional, creating impactful ideas that can lead to lasting change. It is inspiring to see the commitment and passion displayed by these young innovators, and I am confident that their efforts will contribute significantly to building safer and more secure communities for generations to come. Government of India is doing lot of activities in creating road safety awareness. Today, I would also like to urge the students to login to Mera Yuva Bharat Portal and take part in various road safety activities such as road safety pledge, quiz, slogan, poster making etc.”

Speaking at the event, Mr. Vikram Gulati, Country Head & Executive Vice President, Corporate Affairs and governance, Toyota Kirloskar Motor, said, “At Toyota Kirloskar Motor, safety is not just an attribute of our vehicles—it is a fundamental value embedded in our philosophy. The Toyota Hackathon exemplifies our dedication to empowering the youth to address pressing challenges like road safety. The passion, creativity, and technical acumen demonstrated by these students have been truly inspiring. Their solutions go beyond immediate impact, shaping a sustainable future with safer roads for all. We are proud to support their journey from innovative concepts to real-world implementation, furthering our vision for a safer and more responsible society.”

Barracuda Research Uncovers Tycoon 2FA Phishing Service Update to Prevent Security Inspection

India, January 24, 2025: Barracuda’s threat analysts have identified the widely used Tycoon 2FA Phishing-as-a-Service (PhaaS) has been updated with a range of tactics designed to make it harder for security tools to confirm its malicious intent and inspect its webpages, according to a new research report. The findings underscore how PhaaS developers are investing significant resources into building advanced and evasive toolsets and templates to enable cyber attackers to quickly deploy complex and targeted phishing campaigns.

According to Barracuda threat analysts, around 30% of the credential attacks seen in 2024 made use of PhaaS and this is expected to rise to 50% in 2025.

Tycoon 2FA allows attackers to intercept and bypass two factor authentication (2FA) security measures by collecting and using Microsoft 365 session cookies. In early November 2024, Barracuda threat analysts noted a rise in the use of a new version of Tycoon 2FA that is stealthier than earlier editions and makes use of a range of sophisticated tactics to obstruct detection and analysis.

These tactics include:

● The use of legitimate — possibly compromised — email accounts to launch attacks

● Specially crafted source code to obstruct web page analysis

● Measures to block the use of automated security scripts and penetration-testing tools

● Listening for keystrokes that suggest web inspection and then blocking further activity

● Disabling the right-click menu that could reveal the web pages’ true intent

● Blocking users from copying meaningful text from the webpage for offline analysis

“Phishing has evolved into a complex and sophisticated attack vector that is increasingly well resourced,” said Deerendra Prasad, Associate Threat Analyst at Barracuda. “PhaaS groups play a key role in this new ecosystem, and we expect their role to increase. We have observed Tycoon 2FA used in numerous phishing campaigns over the past months and expect cyber attackers to continue to refine their methods to circumvent traditional security measures and thwart deeper analysis. It is essential to have agile and innovative multilayered defense strategies in place and foster a strong security culture to stay ahead of this ever-evolving threat.”

Coforge delivers another exceptional performance in Q3 FY25

Noida, January 24, 2025: Coforge Limited, a leading global IT solutions organization, today announced its financial results for the quarter ended December 31, 2024 (Q3 FY25).

Key Financial Highlights

• Revenue: INR 3,318.2 crore/ US$ 397.1 million
• Up 8.4% Q-o-Q and 40.3% Y-o-Y in constant currency (CC) terms
• Up 7.5% Q-o-Q and 40.8% Y-o-Y in USD terms
• Up 8.4% Q-o-Q and 42.8% Y-o-Y in INR terms
• EBITDA: INR 519.0 crore, up 29.3% YoY.
•  Adjusted PAT: INR 268.0 crore (Excl Minority), up 10.3% on a YoY basis
• The Board has recommended an interim dividend of INR 19/- per share, and the record date for this payout will be January 30th, 2025

“A 8.4% sequential cc growth, a 40.3% cc YoY growth in a seasonally weak quarter, four large deals in that same quarter, a concurrent and material sequential expansion of 122 bps in margins, a Cigniti business that has already touched an EBITDA margin of 17.3%, a large deals pipeline that is looking very robust and finally an ever strengthening next twelve month signed order book which now is 40% higher YoY gives us confidence that the coming year shall once again see robust and sustained growth.” said Sudhir Singh, Chief Executive Officer and Executive Director, Coforge Ltd

Key Business Highlights

• Order Intake: US$ 501 million – second consecutive quarter of US$ 500+ million order intake
• Sustained Large Deal Momentum: Four large deals signed this quarter across North America and ASEAN
• Headcount: stood at 33,094; net addition of 611 sequentially. Headcount has increased 16% organically since the beginning of the year
• Broad based growth across Americas (69.2%), EMEA (20.5%) and RoW (3.3%) YoY
• Cigniti business delivered 3.5% cc QoQ growth; EBITDA margin improved to 17.3%; up from 11% in Q4 FY24

Recognitions

• ISG recognized Coforge as a ‘Leader’ in the Insurance Services 2024 ‘ ISG Provider Lens Study – North America
• Nelson Hall recognized Cigniti, A Coforge Company, as a ‘Leader’ in NEAT Quality Engineering 2024 in the following categories – Overall, Gen AI Use Cases, AI-Based Analytics and Automation, RPA-Based Automation, Application Migration to Cloud Testing
• Nelson Hall recognized Coforge as a ‘Major Player’ in the Market Assessment on Transforming Core Banking Services in the AI & Analytics Services and Operation Services market segments
• ISG positioned Cigniti, A Coforge Company, as a ‘Leader’ in ISG Provider Lens™ – Next Gen ADM Services 2024 – Continuous Testing Specialist – US
• Everest Group positioned Cigniti, A Coforge Company, as ‘Leader’ in Quality Engineering Services for Mid-Market Enterprises PEAK Matrix® Assessment 2024

Partnerships

• Coforge was announced as the winner of the Appian Europe 2024 Partner Impact and Excellence—Industry Award for Public Sector
• Coforge was awarded the Microsoft Azure Expert Managed Service Provider (AEMSP) status, third year in a row
• Coforge gained the Microsoft “Solutions Partner” designation for Data and AI

Awards

• The Coforge Public Library was honored as the Best Education Initiative for the General Public of the Year, at the prestigious Indian CSR Awards 2024.
• Coforge was recognized as one of India’s Best Workplaces in IT & IT-BPM 2024 by Great Place to Work third time in a row
• Coforge was recognized as one of the Most Preferred Workplaces for Women 2024-2025 by Marksmen Daily
• The Hyderabad campus of Coforge was awarded the coveted LEED Gold certification by the U.S. Green Building Council (USGBC) for Interior Design and Construction