13, Jan 2025
JadeCaps now offers luxury villas on homes & villas by Marriott Bonvoy Platform
Bengaluru, Jan 13th– JadeCaps, India’s leading proptech platform specializing in the management of holiday homes and residential apartments, proudly announces thats its portfolio of luxury villas is now available on Homes & Villas by Marriott Bonvoy, bringing unparalleled experiences to discerning travelers visiting India and Indonesia.
JadeCaps, known for its full-stack property management services and exceptional hospitality, has carved a niche in the luxury vacation rental market. By partnering with Homes & Villas by Marriott Bonvoy, JadeCaps’ curated collection of premium villas will now be available to Marriott Bonvoy’s vast global audience, offering travelers a seamless blend of luxury, comfort, and personalized experiences.
JadeCaps’ luxury villas are located in prominent destinations across Pan-India and Indonesia, including Goa, Lonavala, Coorg, Kerala, and Bali, Indonesia. These properties feature modern amenities, premium interiors, and tailored hospitality to ensure guests enjoy a world-class vacation experience.
Homes & Villas by Marriot Bonvoy is a curated and growing collection of 160,000+ premium and luxury whole home rentals located in 8000+ prime destinations around the world. Leveraging Marriot International’s decade of delivering exceptional hospitality experience, each home is professionally managed and meets the company’s design, cleanliness, safety and amenity standards. The platform is also part of the award winning travel program Marriot Bonvoy, Enabling members to earn and redeem points for all stays.
Commenting on the partnership Ankit Goenka, founder & CEO of Jadecaps said, “We are thrilled to partner with Marriott International to feature our luxury villas on the Homes & Villas by Marriott Bonvoy platform. This collaboration is a testament to our commitment to delivering exceptional vacation experiences. Through this partnership, we aim to connect with global travelers who seek comfort, luxury, and reliability in their holiday homes.”
This move mirrors similar partnerships in the luxury rental market, as seen with top hospitality brands embracing curated experiences for travelers. The collaboration will expand JadeCaps’ reach while reinforcing its position as a trusted leader in the Indian and Southeast Asian vacation rental market.
JadeCaps perates a platform that provides frontend and backend digital infrastructure for Homestay operators, including interior designing, revenue optimization, full-stack property management services, and a dedicated booking engine.
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13, Jan 2025
Bank of Baroda launches bob Liquid Fixed Deposits: Redefining Fixed Deposits with Partial Withdrawal Flexibility
Mumbai, 13 Jan, 2025: In today’s dynamic financial environment, customers are seeking innovative deposit solutions that blend assured & competitive returns, liquidity and flexibility. To cater to the evolving needs of savers, Bank of Baroda has introduced a unique alternative to the traditional fixed deposit (FD) —bob Liquid Fixed Deposits.
bob Liquid FD combines the benefits of earning higher returns from Fixed Deposits with the convenience of easy liquidity associated with a Savings Account. It gives depositors the flexibility of a partial withdrawal facility without having to close the entire FD, which ensures that depositors can address their urgent financial needs as and when required, while the balance funds continue to earn interest at the contracted rate in the same FD. This ensures that depositors get the benefits of higher returns, lower prepayment penalty and quick access to funds when needed.
Addressing Changing Financial Needs
India’s financial landscape is witnessing significant shifts in consumer behaviour. Customers are in search of more flexible deposit products that prioritize both returns and liquidity. Whether it’s to address an unexpected emergency or meet an unforeseen expense, the bob Liquid FD gives quick access to part fund withdrawals without having to close the FD from where the partial withdrawal is made.
For example, in a bob Liquid FD of Rs. 5.00 lakh, a customer can prematurely withdraw Rs. 1.00 lakh. The remaining deposit of Rs 4 lakh will continue to earn interest at the original rate, and the customer will have to pay the prepayment penalty, if applicable, on the withdrawn amount of Rs 1 lakh only, and not on the entire amount.
13, Jan 2025
FHRAI Raises Concerns Over Zomato and Swiggy’s Private Label Food Delivery and Data Misuse
India, 13th January, 2025 – The Federation of Hotel & Restaurant Associations of India (FHRAI), the third largest hospitality association in the world, has expressed serious concerns over Zomato and Swiggy’s recent move to enter the private label food delivery business. The association points out several issues, including unfair competition, misuse of restaurant data, and potential risks to food safety. Zomato and Swiggy are now using their market dominance to directly compete with the very businesses they were meant to support. FHRAI is set to meet with the Ministry of Commerce to discuss these concerns and push for regulatory action to ensure fair practices in the food service industry.
The aim of raising this issue is to address the growing concerns about the misuse of restaurant data by food delivery platforms and the unfair competitive advantage these platforms now hold over restaurants. By leveraging data from restaurants, such as customer preferences and sales trends, Zomato and Swiggy can create personalized deals that directly impact the restaurant’s business. This not only threatens the livelihoods of small and medium-sized restaurants but also raises questions about data privacy and consent.
Pradeep Shetty, Vice President of FHRAI, said,, “We are meeting with the Commerce Ministry very soon and have requested an expedited appointment to discuss this serious issue. The actions of platforms like Zomato and Swiggy represent a direct violation of established e-commerce regulations. These companies were originally designed to function as neutral marketplace platforms, connecting consumers with restaurants, not as direct competitors. By introducing and selling their own food products, they undermine the very essence of a marketplace model, creating an uneven playing field that disproportionately harms restaurants. What is particularly alarming is the use of years’ worth of proprietary data collected from restaurants on customer preferences, order history, and sales trends to develop and promote their own branded products. Restaurants are excluded from access to this data, making it even more challenging for them to compete. This creates a dangerous environment for small and medium-sized enterprises and raises significant ethical and legal concerns around the misuse of sensitive data.”
“Additionally, there are serious questions surrounding the food safety standards applied to these private label products. While restaurants are subject to stringent safety regulations, there is no transparency regarding whether the same standards are being enforced for products sold by these platforms. The lack of fairness and a level playing field exacerbates the challenges faced by our members, making it difficult for them to survive, let alone thrive, in this competitive landscape. This not only risks consumer trust but also threatens the reputation of the entire restaurant industry.” he further added.
Zomato and Swiggy, which initially operated as platforms connecting restaurants with customers, have now ventured into the quick commerce space by creating their own private label food products. These platforms use restaurant data to create personalized offers and discounts, which in turn puts restaurants at a disadvantage, as they are essentially competing with their own information. The lack of clear regulations around the production and sale of these private label products raises concerns about the safety and quality of food being delivered to consumers.
With this move, the platforms are now not only controlling the distribution of food but also the creation and sale of it, which could lead to monopolistic practices. FHRAI stresses that the food service industry needs to be regulated in a way that ensures a level playing field for all stakeholders whether they are restaurants, food delivery platforms, or consumers. It is essential that these platforms operate transparently, ensure proper consent for the use of restaurant data, and comply with the food safety standards expected from all food providers.
FHRAI aims to push for the establishment of clear and enforceable guidelines to protect restaurant data and ensure that private label food products sold by platforms like Zomato and Swiggy adhere to the same food safety and quality standards required for restaurant food. FHRAI seeks to ensure a fair, transparent, and competitive environment in the food service industry, where both restaurants and consumers are protected. The association urges regulators to take swift action to address the growing concerns related to data misuse, unfair competition, and food safety in the wake of these new developments in the food delivery market.
13, Jan 2025
JK Tyre celebrates India’s Automotive Emergence with the Landmark 20th Edition of the Indian Car of the Year
Jan 13, 2025, New Delhi, India
The Indian Car of the Year (ICOTY) and Indian Motorcycle of the Year (IMOTY) awards, proudly presented by JK Tyre ever since its inception, was held at the beautifully curated Levitas Lounge in New Delhi. Recognized as the most prestigious accolade in the Indian automotive industry, these awards celebrate a remarkable legacy of innovation and excellence. The event was graced by prominent industry leaders, renowned journalists, and members of the automotive fraternity. This year’s occasion was particularly significant as it marked the 20th anniversary of ICOTY.
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Dr. Raghupati Singhania, CMD, JK Tyre & Industries and jury members presented Indian Car of the Year [ICOTY] 2025 award to Mahindra & Mahindra team
Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, along with ICOTY Chairman Dhruv Behl, IMOTY Chairman Kartik Ware, and esteemed jury members, presented the awards to the winners.
The title of 20th Indian Car of the Year 2025 was bestowed upon the Mahindra Thar Roxx. The vehicle’s innovative features, well-thought-out design and segment-best technology thoroughly impressed the jury. The Aprilia RS 457 was unanimously adjudged the 18th Indian Motorcycle of the Year 2025, proving its breathtaking performance and superior all-round ability were clear deciding factors in its victory.
On the momentous occasion, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Limited, said, “The ICOTY and IMOTY Awards stand as a testament to the remarkable achievements in India’s dynamic automotive landscape. These esteemed accolades celebrate excellence and innovation, reflecting the industry’s unwavering commitment to progress. Over the years, the Indian automotive sector has demonstrated remarkable strides, solidifying its position as a global leader. At JK Tyre, we are proud to contribute to this legacy and recognize the dedication and ingenuity that drive this industry forward.”
To cater to the growing popularity, acceptance, and availability of a wide range of premium cars from various manufacturers in the Indian market, the ICOTY jury introduced the ‘Premium Car Award’ in 2019. The Mercedes-Benz E-Class was recognized as the worthy winner of the title in 2025. Considering the evolving automotive landscape and Government’s increased focused towards electric vehicles, the ‘Green Car Award’ was introduced in 2021, aimed at acknowledging manufacturers’ contributions to the future of mobility. The MG Windsor proudly received the Green Car Award for 2025.
The cars and motorcycles nominated for this year’s edition of the ICOTY and IMOTY awards were put through a thorough evaluation process. 28 jury members from across leading automobile publications with over 400 years of working experience evaluated the contenders across four categories. The judging process entailed an in-depth evaluation of each vehicle’s attributes, considering factors such as price, fuel efficiency, design, comfort, safety, performance, practicality, technological innovation, value for money, and adaptability to Indian driving conditions to determine the winners.
Mr. Dhruv Behl, Chairman, ICOTY, said, “The 20th edition of ICOTY is certainly a memorable one. ICOTY, the Green Car Award by ICOTY and the Premium Car Award by ICOTY are, far and away, the most coveted awards in the Indian automotive industry. Over the past two decades, ICOTY has set itself apart as being the most credible and respected awards in the industry. The 21-member ICOTY jury has a cumulative experience of 408 years, and it’s an absolute honour for me to be Chairman of such an illustrious jury. I’d like to congratulate all the winners for bringing cutting edge technology and design to our roads in their respective segments.”
Mr. Kartik Ware, Chairman, IMOTY, said, “The 18th edition of IMOTY saw competition as tough as it’s ever been. The finalists were some of the best machines India has ever seen, their capabilities ranging across the wide spectrum bookended by performance and innovation, and everything in between that a motorcycle must possess. However, there can only be one winner, and the Aprilia RS 457 is a deserving one for the special feelings it brings to Indian riders. A big thanks to my fellow jury members for making my first time out as IMOTY chairman as smooth as possible. And an equally big thanks to JK Tyre for supporting IMOTY since its inception. One more fantastic motorcycle joins the ranks of IMOTY winners!”
On winning the ICOTY 2025 award, Nalinikanth Gollagunta, CEO – Automotive Sector, M&M Ltd. said, “We would like to thank the esteemed ICOTY 2025 jury for honoring the Mahindra Thar ROXX with this coveted award. This recognition reaffirms the global benchmarks of design, engineering, and manufacturing excellence we have pursued. The Thar ROXX represents a passion for charting new adventures—an ethos that resonates with enthusiasts everywhere. We remain deeply grateful to our customers, whose love and trust continue to fuel our commitment to deliver unforgettable driving experiences.”
On winning the IMOTY 2025 award, Diego Graffi, MD and CEO, Piaggio Vehicles Private Limited said, “In a year graced by exceptional motorcycles, the Aprilia RS457 has emerged as a true standout. The IMOTY 2025 jury has bestowed upon the Aprilia RS457 the title of ‘Indian Motorcycle of the Year,’ a resounding affirmation of its unwavering commitment to speed, agility, and Italian design. We are immensely proud to witness the Aprilia RS457 receive this well-deserved accolade. This recognition serves as a powerful testament to the dedication and passion exhibited by our team in crafting a motorcycle that truly embodies the spirit of Aprilia – speed, agility, and Italian design.”
On winning the Premium Car Award 2025 by ICOTY, Santosh Iyer, MD & CEO, Mercedes-Benz India said, “The Long Wheelbase E-Class remains the most desirable luxury sedan for the discerning Indian luxury car customer. Highly advanced and personal than ever before, the Long Wheelbase E-Class is an unmatched combination of luxury, sheer comfort, ground-breaking technology, digital intelligence and superior driving dynamics; making it the unanimous choice as India’s most admired luxury sedan. The coveted ICOTY Premium Car of the Year, is a firm testament to the Long Wheelbase E-Class’ unparalleled luxury stature in the luxury car market. I dedicate this honour to the entire Mercedes-Benz India team, who made multiple ‘India specific’ enhancements to the car, making it highly suitable for the Indian conditions, exceeding even the most demanding customer requirements. The ICOTY Premium Car of the Year honour for the Long Wheelbase E-Class, salutes the innovation, pioneering spirit and brand legacy, that customers associate Mercedes-Benz with, inspiring us to create superior customer experience.”
On winning the Green Car Award 2025 by ICOTY, Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, “The MG Windsor is the right product at the right time with the right pricing and packaging. It is certainly a disruptor in the segment, redefining consumer perceptions about EVs. The strong sales momentum since its launch, highlights the evolving preference of consumers. The MG Windsor ticks all the boxes of their consideration sets, especially the value for money it delivers. The MG Windsor is all the more special to us because it has been successful in debunking myths around higher acquisition cost of EVs through path breaking initiatives such as Battery-As-A-Service and lifetime battery warranty. The interplay of all these factors has helped MG Windsor to emerge as the Green Car of the Year at the coveted ICOTY 2025. I would like to thank all our customers for their unwavering support, the esteemed jury at ICOTY and everyone at JSW MG Motor India who have worked relentlessly to make this achievement possible.”
13, Jan 2025
Pongal Fete gets All its Rustic Charm at Dr. MGR-Janaki College for Women
Jan 13, 2025 Chennai, India
Excitement and mirth was around as students of Dr. MGR-Janaki College for Women in traditional attire celebrated Pongal in the institution’s campus today (11 Jan). It was amazing to watch bustling activities happen in a village setting recreated specially for the occasion.
Over 4000 students wearing traditional Half Sari / Silk Sari added perfect color to the celebrations. Kummiyattam, Garagattam, Oyilaatam, Kaavadiyaattam, Silambaattam and Bommalaattam folk dances performed by students made onlookers tap their feet to the beat.
There were shops entirely set up and managed by students. They played vendors and sold Bangles & Balloons, Sugarcane Juice, Butter Milk, Tender Coconuts and Cotton Candy and more. Scenes of Mehendi Artists, Parrot fortune-telling, porridge vending, Bhajji and Sundal stalls brought alive the beauty of village sandhai.
Students’ harmonic chorus of ‘Pongalo… Pongal’ ripped the air when the Pongal came to a boil, the main dish offered to god as thanksgiving for good crop and harvest. With this the festivity came to a close.
“In this fast-changing world, it is important for us to preserve our tradition and values. Celebrations like this will help younger generation realize the richness of our culture and pass on it to the next generation. Towards this effect, our college is regularly organizing culturally rich events,” said Dr. Kumar Rajendran, Chairman, Dr. MGR-Janaki College for Women.
13, Jan 2025
Mindstec Distribution Pvt Ltd Announces Strategic Partnership with Sony India
Bangalore, 13th January 2024: Mindstec Distribution Pvt Ltd, a leading distributor of professional audiovisual (AV) products and solutions, is pleased to announce its strategic partnership with Sony India. This collaboration will empower ProAV/IT partners and end customers to enhance their workspaces with Sony’s industry-leading display solutions.
The partnership is designed to transform professional environments through Sony’s advanced display technologies, which include seamless BYOD (Bring Your Own Device) sharing capabilities for meeting rooms, dynamic digital signage solutions, and IPTV integration. Sony’s large-format displays, renowned for their superior performance and reliability, are particularly well-suited for enhancing reception areas, boardrooms, and collaborative spaces.
Sabarish N, Managing Director at Mindstec Distribution Pvt Ltd, remarked on the collaboration: “We are excited to partner with Sony India, a name that represents excellence, innovation, and cutting-edge technology. This partnership underscores our commitment to delivering premium AV solutions that cater to the evolving needs of businesses. Together, we aim to set new benchmarks for professional workspaces by offering advanced and reliable display solutions to our ProAV/IT partners and end customers.”
Through this collaboration, businesses will gain access to cutting-edge display solutions that deliver exceptional visual quality, enhanced user experience, and scalable performance. Whether for small meeting rooms or expansive corporate environments, Sony’s professional displays provide versatile solutions tailored to modern workplace requirements.
Driving Innovation Across Industries
The partnership between Mindstec and Sony India caters to the rising demand for high-quality AV solutions in sectors such as corporate offices, education, retail, healthcare, and hospitality. By integrating Sony’s premium professional displays with Mindstec’s strong distribution network and technical expertise, businesses can achieve:
- Enhanced communication and engagement in corporate settings
- Immersive learning environments in education institutions
- Captivating visual merchandising solutions for retail spaces
- Improved patient engagement and communication in healthcare facilities
13, Jan 2025
Avery Dennison Unveils Premium Labels to Elevate Packaging for Luxury Brands in India
Jan 13, 2025 Mumbai, India
Avery Dennison South Asia a global leader in materials science and packaging solutions, has announced the launch of its Premium Labels range. This new offering includes a portfolio of textured substrates for premium labeling, specifically designed to elevate consumer experiences through unique surface textures and patterns.
Avery Dennison – Premium Label Launch
In a marketplace where first impressions matter more than ever, premium packaging has become an indispensable element of brand identity. For luxury brands, labels are more than functional—they are statements of craftsmanship and quality. The Premium Labels range is tailored for key industries including food & beverages, and luxury beauty segments. These labels aim to redefine packaging by enhancing shelf appeal, driving brand differentiation, and catering to the aspirational demands of consumers, particularly Gen Z and millennials. The launch is in collaboration with three print converters – Letra Graphix, Pragati Pack India and Janus Inernational.
Unique features of Premium Labels:
Enhanced shelf appeal: Designed to capture consumer attention through and elegant packaging.
Sustainability focus: Labels are developed with a commitment to reducing environmental impact and promoting circularity.
Aspirational packaging: Meets the demands of the growing middle-class consumer base seeking special and personalized experiences.
Speaking on the launch, Saurabh Aggarwal VP & GM South Asia said, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, ‘Making Possible’ we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. The launch of our Premium Labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the world of labeling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”
Avery Dennison’s India team commitment to sustainability and innovation drives every initiative it undertakes. By leveraging advanced technologies and sustainable practices, the company aims to create solutions that not only meet the needs of its customers but also contribute to a more sustainable and inclusive future. From reducing environmental impact to fostering circular economies, Avery Dennison continues to lead the way in reshaping industries for the better.
13, Jan 2025
NARS Cosmetics Teams Up with Nykaa to Expand Its Presence in India
INDIA, 13th January 2025- NARS Cosmetics, the globally celebrated beauty brand founded by renowned makeup artist and photographer François Nars, is expanding its retail presence in India with its launch on India’s leading beauty and lifestyle destination Nykaa (online and in select stores) starting January 10th, 2025. This strategic partnership underscores NARS’ commitment to making its iconic product range more accessible to Indian consumers, ensuring they can experience the brand both online and through in-store interactions.
By expanding its reach to Nykaa, India’s largest Omnichannel beauty retailer, NARS aims to strengthen its footprint and cater to the growing customer demand for premium and high performing beauty products.
With its bold, bestselling formulas and cutting-edge artistry, NARS is renowned for cult-classics like Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer—all of which will now be easily accessible to Indian consumers through Nykaa’s expansive platform.
Speaking on this partnership, Sanjay Sharma, India Country Head, Shiseido Group says “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS’ artistry-driven approach to beauty. NARS has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. NARS, known for its bold artistry and timeless products, is a brand we’ve long admired. We’re thrilled to introduce NARS to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”
13, Jan 2025
Views by Experts on Indian equity benchmark indices, crashed in trade
Yashovardhan Khemka, Senior Manager – Research & Analytics at Abans Holdings
The Indian equity markets are on a weak footing due to uncertainty surrounding Trump’s proposed trade policies are key factors impacting market sentiment. First, these policies are inflationary, thus delaying interest rate cuts, thereby making U.S. businesses more attractive to global investors. Additionally, the resulting strength of the U.S. dollar is prompting FIIs to take profits in developing economies like India, as dollar-adjusted returns appear less favourable. Second, Trump’s proposed tariffs on U.S. imports could negatively impact Indian companies reliant on the U.S. market, further impacting their future business forecasts. Meanwhile, the slowdown in Indian economic growth is leading to a decline in earnings growth rates for Indian companies, prompting a rationalization of equity valuations after years of rapid earnings expansion.
Recent U.S. labor market data showed an addition of 256,000 jobs in the previous month, reflecting strong economic momentum. This further reduces expectations of an interest rate cut, strengthens the dollar, and exacerbates FII outflows. The resulting weakness of the Indian rupee against the dollar has contributed to a decline in Indian markets.
We anticipate a further market correction of 4-6% before recovery begins. A clearer understanding of Trump’s policies, likely 1-2 weeks after his inauguration, could help stabilize market sentiment. Investors are advised to adopt a cautious “wait-and-watch” approach until greater clarity emerges regarding U.S. policies and the performance of Indian companies.
Manish Chowdhury, Head of Research, StoxBox
A combination of factors, especially global, have weighed on market sentiment this morning including rising US bond yields, strengthening US Dollar and an increase in crude oil prices. Also, uncertainty surrounding trade policies after Donald Trump comes into power, a slowing Indian economic growth and expectations of a tepid third-quarter corporate earnings have prompted a risk-off sentiment amongst market participants. However, our sense is that downside risks from the current levels looks limited and it would be prudent to build positions in high-quality stocks where valuations are reasonably comfortable from a medium to long term perspective. The upcoming Union budget and the RBI monetary policy meeting in February have the potential to surprise market participants on the upside by unveiling measures to catalyze growth in the Indian economy.
13, Jan 2025
Barista Coffee Company collaborated with American Pistachio Growers and launched new California pistachio offerings
New Delhi, January 13, 2025 – Barista Coffee, one of India’s leading home-grown coffee chains, is thrilled to collaborate with the American Pistachio Growers (APG) to introduce a new range of pistachio-based beverages and desserts. APG is known for their product quality, which is synonymous with what Barista stands for. Innovation has been a key to Barista’s success and to launch a product which has a trust value attached creates the desired synergy for the collaboration. The partnership focuses on the premium quality of California-grown pistachios, known for their taste and nutritional benefits, bringing a unique blend of indulgence and wellness to Barista’s customers.
The pistachio series features innovative offerings like California Pistachio Latte, California Pistachio Frappe, and California Pistachio Muffin, catering to the diverse palates of coffee and pistachio lovers. This launch highlights Barista’s dedication to enhancing its menu with international flavours and providing an elevated coffee cafe experience.
Speaking on the collaboration, Mr. Rajat Agrawal, CEO, Barista Coffee, said, “At Barista Coffee Company, we constantly strive to curate offerings that align with our customer’s evolving preferences. Our partnership with the APG is a step ahead of our shared vision of quality and authenticity. California pistachios’ unique taste and health benefits are the perfect ingredient to complement our beverages. We are excited to bring this exclusive series to our guests across the country.”
Highlighting the initiative, Sumit Saran, India Market Representative for APG, stated, “We are delighted to collaborate with Barista Coffee Company to promote California-grown pistachios in India. This initiative showcases the exceptional quality of American produce and strengthens the culinary ties between the two nations. California pistachios symbolize excellence, and we are elated to see them become a part of Barista Coffee’s exciting new offerings.”
With this launch, Barista Coffee aims to introduce a fusion of rich, nutty flavours and a premium coffee experience, setting a new benchmark in innovation and diverse offerings. The pistachio series will be available pan India starting 16th December 2024.
