7, Jan 2025
Cooler, Bolder, Smarter: SGA Crafts GEOCOOL’s Dynamic New Identity

Mumbai, January 07, 2025: Strategic Growth Advisors (SGA), a leading communication consultancy, is pleased to announce the successful rebranding of FCC Logistics as “GEOCOOL”. This rebranding initiative, led by SGA’s creative arm, ‘SGA Capture Life’, marks a significant transformation for FCC Logistics, enhancing its identity to align with international standards and establishing GEOCOOL as a thought leader in the cold-chain logistics industry.

GEOCOOL, established in 2015 as Fast Track Carrying Corporation, is a leading cold-chain logistics provider specializing in pharmaceutical and FMCG logistics across India. Originally founded with just 50 vehicles, the company has grown into a nationwide operation with a fleet of over 200 GPS-linked, temperature-controlled vehicles.

Founded as FCC Logistics Private Limited, the company has redefined its brand to reflect its evolving ambitions and commitment to global excellence in logistics. The rebranding process included renaming the company to GEOCOOL, developing a versatile brand identity applicable across all platforms, and creating a distinctive logo that enhances its visibility and presence in the logistics sector.

The new GEOCOOL logo, featuring the fiery orange “GEO” and the cool blue “COOL”, symbolizes precision, efficiency, and the core value of temperature control in cold-chain logistics. The design incorporates speed marks on the letters “E” and “L” emphasizing the company’s focus on swift, reliable service. The double “O” in “GEOCOOL” symbolizes the roads in logistics, representing the company’s extensive reach and connectivity. The color palette of orange and blue was strategically chosen to ensure high visibility, reflecting the dynamic nature of the logistics industry.

Dr. Namrata Rupani, CEO – Brand & Design, Strategic Growth Advisors, commented on the successful rebranding, saying, “Rebranding “FCC Logistics” to “GEOCOOL” was an exciting challenge. It involved creating a completely new brand identity, very distinct from its existing branding. We aimed to create this brand identity to represent the future trajectory of the company. The new logo is more than just a visual representation; it embodies the management’s dedication towards precision, reliability and continuous innovation in cold chain logistics & supply chain management.”

GEOCOOL’s rebranding sets the stage for its future endeavours, positioning the company as a leading player in the logistics industry in India. The new identity reinforces GEOCOOL’s commitment to delivering high-precision, temperature-controlled logistics solutions, for their clients.

Mr. Rajendra Pawar, Founder of GEOCOOL, expressed his excitement about the rebranding, stating, “Transitioning to GEOCOOL represents not just a name change but a bold step into our future. This rebranding encapsulates our commitment to innovation and excellence in cold-chain logistics. It reflects our journey from our humble beginnings to becoming a trusted partner in the industry. As we embrace this new identity, we are more determined than ever to enhance our service quality and redefine industry standards, ensuring that our clients receive nothing less than the best.”

Mr. Vinod Kumar, Director of GEOCOOL, shared his thoughts on the rebranding, stating, “The transition to GEOCOOL is a pivotal moment in our company’s history. SGA Brand & Design has delivered a brand identity that truly reflects our vision and future goals. This rebranding not only creates our market presence but also strengthens our position as a pivotal logistics partner to our clients. We are confident that GEOCOOL will continue to lead with innovation, efficiency, and excellence.”

The new brand identity of GEOCOOL will be rolled out across all communication platforms and logistics assets, reinforcing the company’s dedication to visibility, reliability, and precision in cold-chain logistics.

7, Jan 2025
ICH NEXT set to introduce ichnextlabs.ai, India’s first Gen AI-integrated platform to empower fashion and lifestyle brands

New Delhi, 7th Jan 2025: Having had the privilege of supporting numerous apparel and lifestyle brands, including Myntra, Reliance Trends, AJIO, Tata Cliq Luxury, Nykaa and Amazon India, ICH NEXT—India’s first homegrown fashion forecaster — will soon launch a revolutionary tech-powered platform ichnextlabs.ai, designed to redefine the future of fashion forecasting. Developed at an estimated initial investment of nearly 100,000 USD, the Generative AI & ML-integrated lab will be India’s first integrated platform solving for the ‘Creators’ Journey’ in Fashion & Lifestyle, from Research to Ideation. Having enabled multiple fashion & lifestyle brands scale revenue by up to 6x with research-oriented fashion forecasting, ICH intends to further strengthen the business prospects, expanding into new genres with the next-generation ichnextlabs.ai.

The platform tracks India-wide content, covering everything from the latest news to trending fashion posts, helping analyze fashion & lifestyle sentiments and trends. Its user-friendly interface will allow seamless navigation between ICH NEXT trend forecast reports, the live research dashboard, and collaborative programming, making it a one-stop solution for fashion insights and ideation.

Sharing the idea behind creating the advanced Gen AI platform, ICH NEXT Co-Founder & Chief Creator Anuradha Chandrashekar said, “We truly wanted to solve for the creators in the process. While there are many available solutions focused on data analytics, logistics and product lifecycle management, there has been little focuson aiding the creators who are the first propagators of a new thought. ichnextlabs.ai is our hope to be more deeply embedded in a designer’s thought process, aiding a ‘design solutioning ecosystem’ that can truly solve for them! Being a designer myself, I understand the value in having such tools available, to having access to a trend sensitive environment where new thought is encouraged while also keeping a keen eye on consumer affinities.”

Kanika Vohra, ICH NEXT Co-Founder goes on to add, “Mitigating the risks associated with future investments in inventory and protecting business interests relies heavily on comprehensive research and analysis. In the fashion industry, product conversion times can range from 90 to 270 days, making it challenging to predict trends so far in advance without consumer-driven insights. Our platform analyzes both subtle and obvious influences shaping future consumer desires, enabling accurate trend forecasting. This approach blends AI with a deep understanding of the human zeitgeist. Investing in thorough research and fashion forecasting is a prudent and strategic choice that business heads should opt for.”

7, Jan 2025
BenQ Launches a New QHD Monitor in its Game-Changing 100Hz Series

National, January 7 2024: BenQ, a global leader in display technology, introduces the GW2790Q monitor. With its 27″ High-resolution QHD 2K IPS display, the monitor delivers an immersive visual experience while offering advanced eye care features to boost productivity and ensure comfort.

The GW2790Q monitor offers 2560 x 1440 resolution, a 100Hz refresh rate for smooth performance, and 99% sRGB color coverage for vibrant, accurate colors. Dual HDMI 2.0 and DP 1.2 ensure seamless connectivity for creative projects, office tasks, coding, or gaming. Its compact, space-saving design fits effortlessly into any setup, making the GW2790Q the perfect all-in-one display for productivity and entertainment.

BenQ’s Brightness Intelligence Gen 2 optimizes screen brightness according to ambient light, while Low Blue Light Plus and Flicker-Free technologies minimize eye fatigue. TUV Rheinland-certified for low blue light and flicker-free performance, the monitor also features M-Book, E-Paper, Coding, Color Weakness, Cinema modes, and RPF 35 Eye-Safe 2.0 certification, ensuring enhanced eye comfort for all users.

“We are proud to introduce the latest addition to the BenQ Home and Office series monitors, designed for unmatched visual immersion and advanced eye care. Featuring wide sRGB coverage, smooth refresh rates, and innovative eye care technology, these monitors deliver an exceptional viewing experience while reducing eye strain during long hours of use,” said Mr Rajeev Singh, Managing Director, BenQ India.

Key Features Include:

Immersive Visuals

  • The 27” QHD IPS display provides an engaging viewing experience ideal for productivity and entertainment
  • 100Hz Refresh Rate – Smooth visuals perfect for gaming and multimedia
  • 99% sRGB Coverage – Vibrant and accurate colors come alive
  • High 1500:1 native contrast ratio for sharp and immersive content

 Seamless Connectivity

  • Dual HDMI 2.0 and DisplayPort 1.2 enable seamless connectivity with multiple devices
  • 5-way adjustable input hotkey for quick access to customized display settings
  • VESA-certified Media Sync ensures optimal performance and compatibility

 Extensive Eye Care

  • TÜV Rheinland certified and RPF 35 compliant for low blue light and flicker-free eye comfort
  • Advanced eye-care features: Brightness Intelligence Gen 2, Low Blue Light Plus, and Flicker-Free technology to reduce eye fatigue
  •  M-Book Mode ensures color consistency with MacBook displays
  • E-Paper Mode replicates the look of physical paper for comfortable reading
  • Coding Mode improves text clarity, ideal for programmers
  • Color Weakness Mode designed for users with color vision deficiencies
7, Jan 2025
Samsung Expands ‘AI for All’ Vision at CES 2025 To Bring AI Everyday, Everywhere

LAS VEGAS – Jan. 7, 2025 – Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

samsung

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI
Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core™ Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era
Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere
Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation
Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

7, Jan 2025
Arena Animation Inaugurates New Centre at Dilsukhnagar, Hyderabad

Hyderabad, January 07, 2025: Arena Animation, one of India’s leading animation institutes in the country and a training brand of Aptech Limited, recently announce the inauguration of its new training centre at Dilsukhnagar, Hyderabad. This launch marks a significant step in extending Arena Animation’s legacy of delivering world-class training in animation, gaming, graphic design, and multimedia technologies to a broader audience.

 The Dilsukhnagar centre is equipped with state-of-the-art facilities, providing students access to the latest tools and technologies required to excel in the dynamic fields of animation and multimedia. This expansion aims to foster a new wave of creative professionals, empowering students with the skills and knowledge they need to succeed in the global creative industry.

arena

 Speaking about the Centre in, Dilsukhnagar Mr. Sandip Weling, Chief Business Officer (Global Retail Business), Aptech Limited, and Brand Custodian, Arena Animation shares, “The launch of our new Arena Animation centre in Dilsukhnagar, Hyderabad, represents more than just an expansion—it’s a gateway to boundless creativity for the youth aspiring to join the AVGC (animation, VFX, gaming & comics industry). At Aptech, we are committed to equipping aspiring professionals with the skills and vision needed to shape the future of the creative industries. With this new centre, Hyderabad’s vibrant talent pool now has access to state-of-the-art education and resources of Arena Animation to bring their imagination to life and be industry ready professionals.”

 The Dilsukhnagar centre is spread across 3000 square feet with a capacity to accommodate 350 students, Arena Animation new centre in Hyderabad marks a significant milestone in its vision of making creative education accessible to students across the nation.

 The inauguration of the Dilsukhnagar centre is part of Arena Animation’s broader strategy to expand its footprint across the country, ensuring that aspiring creative minds have access to top-notch education and training, no matter where they are located.

7, Jan 2025
16th Edition of Apeejay Kolkata Literary Festival unfolds 10th January at Allen Park

7th January, Kolkata: The festival will be inaugurated by iconic singer Usha Uthup, with a special tribute to the legendary filmmaker Shyam Benegal. Esteemed author Arjun Sengupta will honour Benegal’s enduring legacy by releasing his book Shyam Benegal: Filmmaker of the Real India. AKLF 2025 boasts an impressive line-up of speakers, with more than 120 writers gracing the festival. Notable names include Akhil Katyal, Akshat Gupta, Dr. Alka Pande, Anand Neelakantan, Anuja Chandramouli, Anita Agnihotri, Ankita Konwar, Aparna Vaidik, Aritra Sarkar, Arunava Sinha, Ashis Nandy, Blossom Kochhar, Chinmoy Guha, Ira Mukhoty, Jael Silliman, Jayanta Sengupta, Kunal Basu, M K Raina, Mani Shankar Aiyar, Milind Soman, Monideepa Banerjie, Neha Dixit, Nusrat F Jafri, Pinaki De, Prayaag Akbar, Rajdeep Sardesai, Ramachandra Guha, Rana Safvi, Ruchir Joshi, Rudrangshu Mukherjee, Salil Tripathi, Samar Jodha, Nitish Bhushan, Samrat Choudhury, Sandip Roy, Shabnam Minwalla, Shalini Modi, Shenaz Treasury, Shobha Tharoor Srinivasan, Shobhaa De, Sudeep Chakravarti, Sugata Bose, Sumantra Ghosal, Shaun Kenworthy, Sunita Kohli, Vinay Sharma, Vandana Kohli, Usha Uthup, William Dalrymple, Ila Arun, Priyanka S Kaintura, Riddhi Bahl, Shabnam Minwalla, SV Raman and Sunil Bhandari among others.

This edition will feature the much-anticipated shortlist announcement of the 10th edition of the prestigious Oxford Bookstore Book Cover Prize. The festival will provide the first look at Ruchir Joshi’s much-anticipated new novel, giving readers an exclusive sneak peek into the literary gem to come. Further, the launch of Arjun Sengupta’s Shyam Benegal: Film- maker of the Real India, Anand Neelakantan’s Many Ramayanas, Many Lessons, Ira Mukhoty’s The Lion and the Lily and Sunita Kohli’s The India Cookbook:From the tables of my friends, shall be witnessed at the festival.

The Oxford Junior Literary Festival (OJLF), hosted at the Oxford Bookstore, promises an enchanting experience for young readers through a variety of engaging activities. Highlights include interactive “meet the author” sessions, hands-on activities, interaction, and captivating storytelling sessions. With a mission to inspire a passion for literature and foster creativity, the OJLF seeks to spark the imaginations of the younger generation. Concurrently, the Poetry Café at Alliance Française du Bengale will offer an energetic stage for both seasoned and emerging poets to present their work, encouraging a vibrant exchange of ideas and artistic creativity.

The three-day festival enjoys the support of esteemed partners – Kenilworth Hotel, as the Hospitality Partner; Cha Bar for Refreshments; Calcutta Business School, ILead and Teacher’s Centre as the Institutional Partners; and Glenburn Penthouse and Alliance Française du Bengale as Festival Collaborators along with The Park as the Festival Partner and Flurys as Gifting Partner. Additionally, 91.9 Friends FM serves as the Radio Partner. The event will feature contributions from numerous prominent publishing houses, fostering a collaborative and lively literary ambiance. To name a few- Aleph Book Company, Bloomsbury, Hachette, HarperCollins, Harvard University Press, Jadavpur University Press, Juggernaut, Niyogi Books, Penguin Random House, Readomania, Routledge, Rupa Publications, Speaking Tiger, Vitasta Publishing, Westland Books, and many others.

7, Jan 2025
Vastrado sponsored India’s Got Latent episode becomes fastest viewed branded episode in the show’s history

Mumbai, January 7th, 2025: Vastrado, Gen-Z’s loved apparel brand, made waves with its special New Year’s Eve collaboration with the wildly popular show India’s Got Latent, hosted by Samay Raina. With 28 million views and counting, the partnership proved to be a masterstroke, resonating strongly with Gen-Z audiences and driving exceptional brand traction. The episode achieved a series milestone, amassing over 2 million views within just 1.5 hours and making it the fastest viewed installment on the channel to date.

Vastrado X India's Got Latent

 The episode’s impact was further cemented by its performance on YouTube’s Trending charts, holding strong at the #1 and #2 spots for 4 days straight since it went live. Vastrado also experienced an increase in revenue growth by 150% and a spike in website traffic by 20X.

 The first winner of the show, Mr. Yuvraj Gupta received prize money of one lakh rupees by Vastrado. In addition, the episode marked a series first, with Vastrado’s founder, Mr. Vishwanshu Agarwal stepping into the spotlight, and matching the prize money for the second winner, Ms. Khushi Saini. In an unscripted moment that captured the show’s spirit, Mr. Agarwal also offered her a brand collaboration opportunity.

 This surprise gesture not only amplified engagement but also showcased Vastrado’s commitment to foster young talent.

 Reflecting on the partnership, Mr. Vishwanshu Agarwal, Founder, Vastrado shared, “India’s Got Latent’s massive Gen-Z appeal aligned perfectly with Vastrado’s vision to connect with our audience meaningfully. Kicking off the year with the episode trending at number one was the icing on the cake.”

The panel of judges including Samay Raina, Rakhi Sawant, Aashish Solanki, Maheep Singh, Yashraj and Balraj Ghai, kept the show entertaining through playful brand banter.

 Mr. Shrenik Gandhi, Co-founder and CEO, White Rivers Media (WRM), added, “With WRM’s grip on the Gen-Z pulse, this collaboration served as the perfect blend of platform, audience and opportunity, creating a moment of genuine brand love.”

 Founded in 2021 by Mr. Vishwanshu Agarwal and Mr. Tushar Agarwal, Vastrado has rapidly become the go-to destination for Gen-Z shoppers, combining trendsetting styles with accessible pricing.

7, Jan 2025
Akasa Air appoints Belson Coutinho as its Chief Operating Officer

National, 7 January 2025: Akasa Air, India’s fastest-growing airline, announced the appointment of Belson Coutinho as its Chief Operating Officer, effective January 6, 2025. Belson will lead Akasa Air’s crucial operational functions as the airline continues its path to becoming one of the top 30 airlines in the world by the turn of this decade.

In his new role, Belson will be responsible for Inflight Services, Airport Services, Maintenance & Engineering, Flight Operations, IOCC, Operational Excellence while also spearheading Akasa Air Learning Academy. With over two decades of experience in the aviation industry, Belson has delivered multiple industry-first initiatives in Indian aviation, underpinned by his strong operational, strategic and leadership skills.

Belson Coutinho, Co-Founder and Chief Operating Officer, Akasa Air

Commenting on the appointment, Vinay Dube, Founder and Chief Executive Officer, Akasa Air, said, “We are delighted to have Belson step into the role of Akasa Air’s Chief Operating Officer. Belson’s multifaceted role over the years had him successfully collaborate with cross-functional teams across airline operations, developing a good understanding of the functioning of operational departments. His passion for brand building, service excellence, training, technology, processes, employee centricity and sharp focus on cost leadership equips him to bring tremendous value to his new role as our COO. We are confident that under his leadership, we will continue to enhance our operational efficiency, deliver on our values of service excellence, and make significant strides toward achieving our vision of becoming a world-class airline.”

Belson has been a part of Akasa Air’s executive committee since the airline’s inception in 2022. Prior to assuming the role of Co-Founder and Chief Operating Officer, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air where he was instrumental in shaping the brand’s vision, driving category-redefining customer-centric initiatives, and creating a strong foundation for the airline’s unprecedented growth.

Akasa Air’s operational efficiencies and extremely positive customer feedback have made it a preferred carrier in India, serving over 14 million passengers since its launch in August 2022. Akasa Air currently connects with 22 domestic and five international cities, namely Mumbai, Ahmedabad, Bengaluru, Chennai, Kochi, Delhi, Guwahati, Agartala, Pune, Lucknow, Goa, Hyderabad, Varanasi, Bagdogra, Bhubaneswar, Kolkata, Port Blair, Ayodhya, Gwalior, Srinagar, Prayagraj, Gorakhpur, Doha (Qatar), Jeddah, Riyadh (Kingdom of Saudi Arabia), Abu Dhabi (UAE) and Kuwait City (Kuwait).

7, Jan 2025
Mega Theatre Play Samvidhan 75 to be staged on 10th Jan in the city

Hyderabad, January 07, 2025…….Abhyasa International Residential School, a 28-year-old boutique boarding school to organise a Mega Theatre Play Samvidhan@75 at Shilpa Kala Vedika at 4 pm on 10th January.

It will be a 90-minute opera involving all the 400 students of the school. The Mega Skit to be performed involving so many students on a single stage is something rare and to be admired.

Abhyasa School is known for Mega Annual Cultural theatre performances. Theatre plays of the school in the past became the talk of Bollywood, Tollywood and Hyderabad’s Theater & Cultural Circles. Each time they schedule their annual day, they set a record, probably as the largest stage performance ever by any school in the country,

The opera traces the history of India from 5000 BCE to the present times, when the Indian Constitution turns 75 years old and the Indian Republic will be attaining 75 years on the 26th of January 2025. The opera is planned ahead of this milestone occasion.

FILE PIC A Still from a hilarious skit on swach bharath-- pic 5

Ancient Indians created a balanced & prosperous society, often referred to as the ‘Golden Age of Bharata Varsha’, wherein wealth was generated righteously and utilised for the collective growth of all! Even the goal of every human then, was not the accumulation of wealth but rather the liberation of the soul! However, this equilibrium began to shift with the advent of invaders in India and the confluence of cultures! Over time, these external influences shifted the people’s focus from service orientation towards accumulation & materialism! This event had profound implications on the Indian social fabric, which includes a current obsession among Indians to study abroad.

The school every year conducts its cultural nite on a ‘contemporary theme’ which is aesthetically creative and socially educative, not only for the students and parents of the school but our society at large.

Some of the mega operas planned in the past were ‘Anna Hazare’s Anti-Corruption Campaign’ in 2012, ‘100 Years of Indian Cinema’ in 2013, ‘Swatch Bharath Movement’ in 2016, ‘Dance of Democracy’ in 2019, and ‘Idea of Ram Rajya’ in 2024, just to name a few. These exemplary operas presented by Abhyasa students, wherein every student gets to participate in the program under the principle of ‘No Child Left Behind’, have won accolades from all quarters

7, Jan 2025
Ishq Jabariya Actress Siddhi Sharma Shares Her Thoughts on Surrogacy and Motherhood: Being a Mother is So Much More Than Just Carrying a Baby

ishq

In Sun Neo’s ongoing show Ishq Jabariya, intense emotions unfold as Siddhi Sharma, who plays the character of Gulki, finds herself in a challenging situation. Mohini, through Aditya, asks Gulki to become a surrogate mother for Anu’s child. However, Gulki refuses this offer, prompting Siddhi Sharma to share her thoughtful perspective on surrogacy.

Siddhi believes that surrogacy is much more than just the physical act of giving birth. She said, “Becoming a surrogate mother is all about love, care, and sacrifice. It’s not just about giving birth; it’s about forming a deep connection and nurturing a child. It shows us that motherhood isn’t always defined by biology—it’s about the heart. Helping another woman experience the joy of having a child is such a beautiful and kind thing to do. Surrogacy, both in movies and real life, teaches us that love can go beyond what we expect, and being a mother can mean so much more than just carrying a baby.”

The Ishq Jabariya actress further added, “I remember watching the movie Chori Chori Chupke Chupke, where Preity Zinta plays a surrogate mother for Rani Mukerji. It’s such a beautiful story that highlights how selfless it can be to become a mother for someone else’s child. But what’s even more touching is that, in real life, Preity Zinta herself chose surrogacy to become a mother to her own children. It’s an inspiring reminder that motherhood can take many forms, and it’s always rooted in love.”

Ishq Jabariya, airing on Sun Neo at 7:30 PM, is an engaging love story centered around Gulki, a determined young woman with big aspirations. The show boasts a stellar cast, including Kamya Panjabi, Siddhi Sharma, and Lakshay Khurana in key roles, bringing depth and emotion to this captivating narrative.