3, Jan 2025
Greater Mumbai’s Largest Hospital Network – Fortis Hospitals Mumbai Rolls Out FirstCallFortis Campaign
The ‘#FirstCallFortis’ campaign by Fortis Hospitals Mumbai is an impactful initiative aimed at emphasizing the healthcare providers commitment to offering gold-standard emergency care. Through this campaign, Fortis Hospitals Mumbai engage with Mumbaikars to address a crucial challenge: the lack of easily accessible emergency contact numbers during critical medical situations. By highlighting the ease of dialing 022-4111 4111, the campaign ensures that in case of an emergency, individuals can connect with Fortis’ emergency care unit that offers swift, expert care across its extensive network of hospitals in the Mumbai Metropolitan Region.
FirstCallFortis campaign
The campaign takes a slice-of-life, insight-based approach, tapping into the everyday reality that, in emergencies, most individuals do not have access to emergency numbers at their fingertips. The messaging highlights the importance of minimizing delays in receiving medical attention, which can significantly improve patient outcomes.
The campaign spans diverse platforms, including digital ads, along with social media, cinemas (Pushpa 2 screens), and OOH (hoardings, lit boards & pole kiosks)—the healthcare provider reinforces its reputation as the largest and most comprehensive level 1 trauma care network in the city.
The brand’s approach goes beyond just providing medical services; it is focused on building trust among Mumbaikars, ensuring they know exactly where to turn when faced with a medical emergency. By using innovative tools to ensure the message reaches Mumbaikar’s of all ages, Fortis has introduced CGI-based digital ads, a first in the Indian healthcare segment! In addition to digital engagement, the campaign takes a community-centered approach, through skits, plays, scenario-based demonstrations, and live interactions. These initiatives bring the emergency helpline (022-4111 4111) and Fortis’ emergency services directly to the community, highlighting Fortis’ expertise in Level 1 trauma management, comprehensive critical care facilities, and robust ambulatory network.
Straight-to-the-heart engagement with the community is a key aspect of the campaign’s success, and Fortis is taking this message to places where people gather and engage daily. In the coming weeks, the brand will connect with communities at schools, colleges, workplaces, places of worship, gyms, recreational centers, parks, housing societies, bus depots, and railway stations. The focus on emergency preparedness through these efforts reinforces Fortis’ commitment to not just treat, but to proactively support the health and safety of Mumbai’s residents.
Talking about the launch, Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, said, “Through the #FirstCallFortis campaign, we are showcasing not just our capabilities of being the largest emergency-prepared healthcare network in Greater Mumbai, but also the convenience of reaching out to us with an easy-to-remember number in time of a medical emergency. With an expansive network of four state-of-the-art hospitals across the metropolitan region, we are prepared to tackle emergencies of all nature, this integrated campaign hopes to get 022-4111 4111 on the speed dial of all Mumbaikars. This campaign is our promise to Mumbaikars that medical aid is just a call away.”
The campaign’s integrated approach, which spans across multiple touchpoints, aims to reach 10lakh+ households by World Health Day on April 7th, 2025. The focus will be on spreading the critical message of emergency preparedness, making sure that every Mumbaikar knows the importance of being prepared and has the right number at hand when every second counts.
- 0
- By Team
3, Jan 2025
LG Reveals Multifunctional 3-in-1 Projector Combining Lighting and Speaker at CES 2025
SEOUL, Jan. 3, 2025 — LG Electronics (LG) is reinforcing its reputation as a top provider of lifestyle projectors with the introduction of two brand-new models at CES 2025. Raising the bar for the lifestyle projector category, LG’s “new-concept” models are designed to deliver maximum space efficiency. The CES Innovation Award-winning PF600U is a versatile device that seamlessly combines a projector with a Bluetooth speaker and LED mood lamp, while the CineBeam S (model PU615U) has the distinction of being LG’s smallest-ever 4K Ultra Short Throw (UST) projector. Worthy successors to 2024’s popular LG CineBeam Q, the innovative, new models boast exceptional picture quality, design and ease-of-use; making them the ideal lifestyle companions for modern consumers.
PF600U: A Versatile 3-in-1 Lifestyle Companion for Everyday Spaces
The groundbreaking PF600U, a CES Innovation Award honoree, transforms living spaces with its multifunctionality. Serving as a projector, Bluetooth speaker and LED mood lamp, it can tailor any room’s ambiance to the user’s preferences. Whether enjoying a private theater, soothing visuals or a mood-lit listening session, it effortlessly curates a distinctive experience that enriches the moment.
Inspired by a floor lamp, the stand-pole design ensures intuitive usability and effortless integration into any space. It features FHD (1,920 x 1,080) resolution, 300 ANSI lumens of brightness and seamless OTT streaming via LG webOS for premium entertainment. Its stereo speakers with passive radiators offer rich and immersive sound, while the LED mood lamp enhances ambiance with nine colors and five brightness levels. Courtesy of its 110-degree tilting head and auto screen adjustment function, the extremely versatile companion supports a wide range of activities, from solo movie nights to immersive music sessions with friends.
CineBeam S: Compact 4K UST Projector Creates Freedom for Interior Design
The CineBeam S is LG’s smallest 4K UST projector, combining premium image quality with a sleek, compact and lightweight design that enables exceptional portability. Despite its compact size, it delivers stunning 4K UHD (3,840 x 2,160) resolution and 500 ANSI lumens of brightness, producing vivid, lifelike visuals with 154 percent coverage of the DCI-P3 color space. Its ultra-short throw capability projects images ranging from 40- to 100-inches with just a few inches of wall clearance, maximizing space utilization without compromising on immersion.
Featuring a minimalistic metallic finish, the CineBeam S blends effortlessly into modern interiors while its rich and immersive sound comes courtesy of its built-in stereo sound system with Dolby Atmos. Powered by LG webOS, it provides easy access to popular streaming platforms. Intuitive features, such as Auto Screen Adjustment, Wall Color Adjustment and Screen Scaling/Shifting, ensure stress-free setup and optimal screen alignment, adapting to various room configurations and wall surfaces.
“With the PF600U’s 3-in-1 versatility and the CineBeam S’s compact, ultra-short throw design, LG is setting a new standard for lifestyle projectors that cater to diverse spaces and user demands,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is dedicated to delivering versatile projectors that adapt to different moods and lifestyles while seamlessly integrating into various environments, elevating the everyday experiences of modern users.”
3, Jan 2025
JBVNL appoints REPL for Comprehensive GIS-Based Asset Mapping and Consumer Indexing Project in Jharkhand
Delhi/Ranchi, 03rd January 2025: Jharkhand Bijli Vitran Nigam Limited (JBVNL) has appointed REPL (Rudrabhishek Enterprises Limited) to execute a wide-range of GIS project. It involves consumer indexing, GIS-based asset mapping, creation/upgradation of GIS databases and applications. The project is spanning in five years i.e. two years of implementation and three years of Facility Management Services. It aims to integrate advanced GIS technology into JBVNL’s operations.
The initiative is a part of the Revamped Distribution Sector Scheme (RDSS), launched by the Ministry of Power, Government of India, with a vision to enhance the quality, reliability and affordability of power supply to consumers.
REPL will undertake a comprehensive turnkey approach for JBVNL, encompassing field surveys, mapping of electrical assets and consumer properties across various voltage levels, migrating existing data to a cloud platform, and deploying enterprise-grade GIS software. The project scope includes preparing a baseline data system for the distribution network and implementing solutions to facilitate improved meter reading, billing and energy audits. This will ultimately be modernizing and enhancing JBVNL’s infrastructure and service delivery through smarter network management and streamlined technological integration.
Mr. Pradeep Misra, CMD-REPL said, “This project is a testimony to our capabilities in delivering cutting-edge GIS solutions and robust digital infrastructure. This project will enhance the reliability and efficiency of the power distribution network. We are committed to support JBVNL in achieving this objective of power services to consumers across Jharkhand.”
Mr. Prabhakar Kumar, Urban & Infra Head – REPL added, “This project ensures accurate consumer data management, reduces power outages, and minimizes energy losses through better infrastructure planning and maintenance. By enabling real-time monitoring and quicker fault resolution, it improves service quality and accountability. Additionally, it supports equitable power supply, contributing to the socio-economic development of Jharkhand by fostering transparency and better governance in the electricity sector.”
REPL has a proven track record in executing high-impact projects under Government of India initiatives, providing consultancy services in flagship programs such as Smart Cities, AMRUT, Jal Jeevan Mission, PMAY, and Skill India at multiple locations. Indicative projects are GIS based Master Plans, Functional Plan on Education & Skill Development, Development Plan for Outer Ring Road and GIS based property tax register.
3, Jan 2025
Prime Video Reveals April 10 Premiere Date for G20, an Action-Thriller Starring Viola Davis
CULVER CITY, CA – January 3, 2025 – Prime Video announced the April 10 premiere date for the upcoming film G20, an action-thriller starring Academy Award winner Viola Davis. Directed by Patricia Riggen, G20 follows U.S. President Danielle Sutton (Davis), who becomes the number one target after the G20 summit comes under siege. After evading capture by the attackers, she must outsmart the enemy to protect her family, defend her country and safeguard world leaders. The film will be available to stream in more than 240 countries and territories worldwide.
“This is Viola Davis as you’ve never seen her—heroically kicking tons of ass in a global thrill ride,” said Riggen. “With G20, I wanted to make the kind of classic, edge-of-your-seat action film that I’ve always been such a fan of, but one that draws on the high stakes of our modern and technologically advanced world we live in. I hope to give audiences an experience that will captivate them from start to finish.”
Alongside Davis, G20 stars Anthony Anderson as Derek Sutton, Marsai Martin as Serena Sutton, Ramón Rodríguez as Agent Manny Ruiz, Douglas Hodge as Oliver Everett, Elizabeth Marvel as Joanna Worth, Sabrina Impacciatore as Elena Romano, Christopher Farrar as Demetrius Sutton, and Antony Starr as Rutledge.
“G20 is a high-stakes action film with a lot of heart,” said producers Davis and Julius Tennon. “It boasts a fantastic ensemble cast, and is rooted in the fundamental drive we all have to protect the people and places that matter most to us,” said producer Andrew Lazar.
G20 was written by Caitlin Parrish and Erica Weiss, and Logan Miller and Noah Miller, with story by Logan Miller and Noah Miller. The movie is produced by Andrew Lazar, p.g.a., Viola Davis, and Julius Tennon. It is a co-production of Amazon MGM Studios and MRC with Mad Chance Productions and JuVee Productions also producing.
3, Jan 2025
Indian Oil, Techno India DAMA Hospital & Mission Smile Offer Free Cleft Treatment to Needy Children in West Bengal
Kolkata, 3rd January, 2025: Techno India DAMA Hospital, a leading healthcare institution in Eastern India, joined hands with Indian Oil Corporation Limited and Mission Smile today, is hosting a 4 Day Cleft Surgical Camp aiming for the welfare of the young and new born individuals who are financially challenged and deprived socially. Dignitaries present in the inaugural program were, Mr Conrad Dennis, CEO-Mission Smile, Dr MS Purkait, Medical Superintendent, Techno India DAMA Hospital, Dr Manish Ghosh, Consultant Plastic & Reconstructive Surgeon, Techno India DAMA Hospital & Mona Sarkar, CEO, Techno India DAMA Hospital.
The camp will be held from 2nd January, 2025 to 5th January, 2025. It commenced with the screening of about 100+ patients. Followed by the Screening procedure will be surgeries which will be conducted by a highly skilled team of medical experts from various fields who will assemble together from different parts of India. The major medical operations which is being conducted under this philanthropic drive are the Plastic Surgeries, Oral & Maxillofacial Surgeries, Anaesthesiology, Paediatrics, Dentistry & Speech Language Pathology.
“In India, we need to be more sensible and conscious towards the availability of the healthcare services for all the citizens. Children and Young Adults are the backbone of our nation and they contribute majorly in making a country more progressive, steady and self-reliant. It is our responsibility to provide them the best medical attention. We are privileged to be voluntarily organising this specific Cleft Surgery Camp. We are thankful to Indian Oil Corporation Limited’s team and Mission Smile for associating us for such a divine cause. The four-day cleft surgical camp will have a significant influence on the beneficiaries’ and their families’ lives. The programme is a testimony of the dedication involved in bridging the gap between the unfulfilled medical needs of the financially challenged cleft patients of Kolkata”, said Dr Sourav Ghosh, Medical Director, Techno India Dama Hospital.
“The 4 Day Cleft Surgery Camp will help in enriching the quality of life of the marginalised community. Within a brief span we aim to reach more children and elder generation with maximum healthcare benefits. Our primary motive is no youth of our country will be ostracized from accessing minimum medical attention. Our focus is to empower them with a secured health which can help them lead a dignified life,” said Mr LKS Chauhan, Executive Director & State Head, Indian Oil Corporation, West Bengal.
“We are quite optimistic towards the strength of innovative and advanced healthcare schemes and its application amongst which corrective surgery for cleft plays a very crucial role. Through the associations between Techno India DAMA Hospital, Mission Smile and Indian Oil Corporation Limited we vow to create a positive impact in the lives of infants and adults in West Bengal, enabling them to embrace their future with confidence and hope”, said Mr Conrad Dennis, CEO, Mission Smile.
Till today overall 46500+ free cleft surgeries have been conducted by Mission Smile and 70000+ medical evaluation across India since its inception. Overall 354 patients have received free surgeries through Mission Smile last year and overall 8000+ in West Bengal.
This Cleft Surgery Camp running at Techno India DAMA Hospital is one of the notable healthcare drives which are being undertaken by Indian Oil Corporation’s CSR Wing. It is organised under the banner of Madhur Muskaan Project of IOCL which has triumphed in serving the children born with cleft lip or plate deformity with corrective surgeries. The 4 Days Camp at Techno India DAMA Hospital resonates well with IOCL’s core value of Care & Positive Transformation.
2, Jan 2025
Bon Mama Opens at Reach 3Roads, Redefining Gurugram’s Culinary Scene
Reach 3Roads, one of Gurugram’s most sought-after retail and lifestyle hubs, has added another feather to its cap with the launch of Bon Mama, a premium dining experience located on the center’s second floor. This exciting addition enriches the area’s culinary scene with a fusion of Indian and continental flavors, an inviting ambiance, and top-notch service.
Bon Mama’s menu promises to be a gastronomic delight, offering an array of options tailored to diverse palates. Guests can savor soups, salads, chaats, and kebabs, or indulge in signature sizzlers like Stuffed Cottage Cheese Steak and Roast Leg of Chicken. For comfort food enthusiasts, there’s an extensive selection of burgers, pastas, and pizzas, along with timeless North Indian classics. To conclude the meal, dessert lovers can enjoy Nutmeggy Pancakes, rich mousse, or brownies with ice cream. A curated list of mocktails, smoothies, and hot and cold beverages ensures there’s something for everyone.
The arrival of Bon Mama reinforces Reach 3Roads’ position as a premier culinary destination, expanding its portfolio of diverse dining experiences and appealing to both food aficionados and families looking for memorable outings.
Nandini Taneja, Regional Director – Leasing, Reach Group, shared her thoughts: “We’re delighted to welcome Bon Mama to Reach 3Roads. Our goal is to consistently offer visitors a diverse and memorable experience, and Bon Mama perfectly embodies this vision. Its unique menu and inviting atmosphere will undoubtedly resonate with food lovers and families looking for something special.”
Harneek Singh, Director, Bon Mama, added: “The launch of Bon Mama at Reach 3Roads is an exciting chapter for us. Our philosophy has always been about crafting dining experiences where exceptional cuisine meets heartfelt hospitality.”
Furthermore, Harmeek Singh, Director, Bon Mama, said: “We’re excited to bring this vision to life here, offering a space where casual meals and cherished moments blend seamlessly.”
Reach Group has been a trusted force in real estate for more than a decade. We hold a portfolio comprising various successful projects. Trusted by some of the world’s most recognizable brands, we are committed to delivering exceptional spaces that inspire, empower, and contribute to a better future.
2, Jan 2025
Crack Academy’s ‘Sarkari Naukri Mela’ Comes to Patran: A Must-Attend Event for Government Job Aspirants
Crack Academy, India’s first EdTech platform for UPSC Civil Services and other government exams, is bringing its highly anticipated Sarkari Naukri Mela to Patran. Scheduled for 4th January 2025 , the event will take place at Eureka Institute, opposite Sandhu Hospital, Chunagra Road, Patran , starting 10 AM onwards . This transformative event is designed to provide aspiring candidates with expert guidance and actionable strategies to ace their government job exams and embark on a fulfilling career in public service.
The Sarkari Naukri Mela promises to be a one-of-a-kind event that bridges the gap between students’ ambitions and the reality of cracking competitive exams. Attendees will gain access to exclusive insights from top educators and mentors on cracking exams like UPSC, SSC, Banking, Railways, and more. The event will include dynamic workshops where participants will learn exam-specific strategies, answer-writing techniques, and methods to approach high-pressure scenarios effectively.
Neeraj Kansal, Founder and CEO of Crack Academy, shares his vision for the event: “Government job exams are a gateway to a secure and impactful career, but preparation can often feel overwhelming. Through the Sarkari Naukri Mela, we aim to simplify the journey by equipping aspirants with clear guidance, innovative strategies, and confidence to succeed. This event is not just about preparation—it’s about inspiring students to dream big and providing them with the tools to achieve those dreams.”
With limited spots available, registrations are being accepted on a first-come, first-served basis. Crack Academy’s Sarkari Naukri Mela in Patran is the perfect opportunity for government job aspirations to take their dreams to the next level.
2, Jan 2025
Birla Open Minds Hosts South Zonal Sports Meet
Hyderabad, January 2, 2025: The Birla Open Minds successfully conducted its South Zone Sports Meet at LB Nagar, Hyderabad. The three-day event brought together over 1,000 students from nine schools to compete and display their skills in various sports, including basketball, football, volleyball, kabaddi, and tennis.
The event was a platform for young athletes to showcase their skills while embracing values like discipline, resilience, and collaboration pillars of the Birla Open Minds philosophy. From spirited competitions to shared moments of camaraderie, the meet emphasized holistic development beyond the classroom.
The opening ceremony set the tone for the event, symbolizing shared aspirations and the determination to excel. Students participated with unmatched energy, enthusiasm, and sportsmanship, reflecting the unifying power of sports.
Highlighting the event’s significance Mr Nirvaan Birla says, “Sports play a vital role in building character, perseverance, and teamwork. The zonal sports meet organised across the country is a celebration of not just talent but also the values that help students thrive in all walks of life. Parents, staff, and spectators witnessed inspiring performances in both Under-17 and Under-14 categories, where participants competed fiercely while maintaining the true essence of sportsmanship. The meticulous organization and thoughtful arrangements ensured a smooth experience for everyone involved.
He adds “The South Zonal Sports Meet 2024 successfully reinforced the school’s commitment to nurturing well-rounded individuals. By promoting physical fitness, teamwork, and leadership, the event reflected the school’s vision to develop students who excel not only in academics but also in life’s broader arenas”.
2, Jan 2025
University of Birmingham Marks 125 Years of Excellence with Exclusive Scholarships for Indian Students
New Delhi, Jan 02, 2025 – Marking their 125th anniversary celebrations, the University of Birmingham is rolling out several special scholarships available to Indian students. One of the most prominent universities in the UK is now accepting applications for their 125th Anniversary Scholarships to promote international education and honour the academic achievements of outstanding students.
The scholarships allow Indian students to obtain funding for a variety of postgraduate taught (PGT) Master’s degrees, ranging from £4,000 to £5,000, for programs beginning in September 2025. The University’s dedication to promoting diversity, developing international talent, and establishing life-changing educational opportunities is demonstrated by this effort.
The University is also marking the installation of its new Chancellor Sandie Okoro OBE with a series of special Chancellor’s Scholarships.
Only the eighth Chancellor since the University was established in 1900, Sandie succeeds Lord Bilimoria of Chelsea CBE and follows in the footsteps of founder the Rt Hon Joseph Chamberlain and former Prime Minister the Rt Hon Anthony Eden, the Earl of Avon.
Scholarships available for Indian Aspirants
Numerous unique scholarship possibilities are available to Indian students, such as:
• 125th Anniversary Scholarships
o £4,000 awards for all eligible Indian students enrolling in most postgraduate Master’s programs, excluding MSc Management, MSc International Business, MSc Marketing, or MBA.
o £5,000 awards for high-achieving students selected through the India Chancellor’s Scholarship program, applicable to all Master’s programs, including business disciplines.
o No cap on the number of £4,000 scholarships; for £5,000 awards, 50 scholarships will be granted based on academic merit.
o Deadline: End of May 2025 for formal acceptance of the offer.
• Chancellor’s Scholarships 2025
o 15 awards of £6,000 each, for postgraduate taught Master’s programs.
o Selection is based on academic merit and excellence demonstrated in the application process.
o Deadline: End of May 2025.
• MBA Scholarships
o Up to £15,000 for outstanding candidates applying for the Purposeful Leader MBA programme.
o Additional scholarships up to £10,000 for Responsible Business MBA applicants.
o Applications are accepted on an ongoing basis.
• India High Fliers Undergraduate Scholarships- (High Fliers Research 2024 ranks UoB as the most targeted university in the UK by the top employers)
o Limited scholarships for Indian students, applicable to undergraduate programmes.
o Based on academic merit and nominations from schools or agent partners.
o Deadline: End of May 2025.
Kicking off the year-long celebrations with these scholarships, Ms. Sandie Okoro OBE, Chancellor of the University of Birmingham, said, “As part of the University’s milestone celebrations, I am pleased to be a part of this significant occasion. I look forward to marking this momentous year with the staff and students who make the University of Birmingham such a wonderful place. Let’s highlight the university’s enduring commitment to diversity and high standards of education, as well as its enormous global impact.”
Professor Adam Tickell, the University of Birmingham’s Vice-Chancellor, stated, “I am proud to kickstart our 125th anniversary celebrations here in India specifically. I would want to draw attention to the institution’s dedication to globally advancing research and education, which is supported by its tradition of excellence and innovation. The university has always attempted to address global issues and promote a brighter future, and this milestone underscores that goal. We are proud to deepen our ties with India by offering these scholarships. They represent our long-standing commitment to empowering global talent and advancing knowledge to address the challenges of the future”
Applications for these scholarships are now open, with deadlines ranging from May 2025 for specific awards. Indian students are encouraged to explore these opportunities to be part of an institution with a rich legacy of research and academic impact.
2, Jan 2025
AlphaVector’s Ninety One Cycles Crosses 3 Million Bicycle Sales, announces foray into growing Electric vehicle segment with low speed Electric Two Wheelers
Mumbai, 2nd January 2025 – AlphaVector’s (India) Pvt. Ltd. brand Ninety One Cycles, has crossed a milestone of selling 3 million bicycles including selling a record 440,000 units sale in the calendar year 2024. The company witnessed sales growth in excess of 100% in markets like Uttar Pradesh, Bihar, Chattisgarh, Orissa and Jharkhand where demand for reliable and aspirational mobility is on the rise. Riding on this growing demand and strong customer base, AlphaVector will also be foraying into the growing Electric Vehicle (EV) segment with low speed electric two Wheelers.
AlphaVector’s Ninety One has rapidly grown into one of India’s leading active lifestyle and mobility brands. Ninety One bicycles are particularly popular in states like Maharashtra, Gujarat, Uttar Pradesh, Tamil Nadu, and Karnataka, where cycling is increasingly embraced for both fitness, and daily commuting. The brand’s diverse product portfolio including mountain bikes, fat tyre bikes, hybrid bikes, and electric bicycles (e-cycles) catering to a broad demographic, ranging from urban youth and fitness enthusiasts to rural commuters and eco-conscious families. The company’s focus on cutting-edge design, superior engineering, and affordability has resonated strongly with consumers, particularly in Tier 2, 3, and 4 cities.
Mr. Sachin Chopra, Co-founder & CEO of AlphaVector (India) Pvt. Ltd. stated, “Achieving the milestone of 3 million bicycles sold is a proud and humbling moment for us at AlphaVector. This achievement underscores the trust and confidence our customers place in Ninety One and reflects our unwavering commitment to delivering exceptional mobility solutions. With a steadfast focus on superior design, advanced engineering, and affordability, we are excited about augmenting our customer offering with the foray into the low speed two-wheeler segment. As we forge ahead, we are driven by a vision to revolutionize mobility through innovation and lead the charge in the electric mobility space.”
Ninety One’s strategic entry into the low speed electric two-wheeler (e-scooter) market underscores its commitment to addressing the evolving mobility needs of its existing customer base. While AlphaVector has been in the electric cycle segment for the last four years, the foray into e-scooter segment will ensure affordable, innovative, and reliable personalised mobility for its consumers. AlphaVector aims to bridge the gap between conventional and electric mobility particularly in regions where infrastructure development, including electrification and road development, are making EVs a more viable transportation option. Leveraging the comparable customer segment and robust distribution network that propelled its bicycle success, the brand aims to make eco-friendly transportation accessible and aspirational for urban youth, fitness enthusiasts, and rural commuters alike. The expansion into EVs aligns with Ninety One’s mission to empower India’s diverse communities with innovative and sustainable mobility solutions, bridging the gap between conventional and electric transportation options.
The low-speed electric vehicle market in India is gaining traction, driven by growing demand for cost-effective, eco-friendly mobility solutions. With increasing infrastructure development in Tier 2, 3, and 4 cities, low-speed two-wheelers are becoming a preferred choice for short-distance commuting, combining affordability and reliability. This segment caters to a broad demographic, including urban youth, rural commuters, and eco-conscious families, seeking sustainable and aspirational transportation options.
Ninety One’s success has been fuelled by its D2C (direct to consumer) omnichannel strategy and the customer-centric 91CARES program, which ensures every purchase is seamlessly connected to 91 service through a robust network of 1,000+ retail stores across 500 cities. This unique approach guarantees personalized assembly, servicing, and post-purchase support, enhancing customer experience and satisfaction.
