2, Jan 2025
MediBuddy Launches MakeItCount Campaign to Transform New Year Health Resolutions into Reality
Mumbai, 02 January 2025 – MediBuddy, India’s largest digital healthcare platform, is entering into the New Year with a powerful campaign that addresses one of the year’s most pressing questions: ‘How to make health resolutions stick.’ With millions pledging to live healthier each year, the campaign sheds light on the reality of New Year’s resolutions and inspires individuals to adopt a more effective, sustainable approach to achieving their health goals.
With studies revealing that 80% of New Year resolutions fail by February, the campaign tackles a critical pain point in personal health journeys. The narrative is built around striking statistics: while 50% of people aim to get more active, 43% want to improve their diet, 36% focus on weight loss, and 22% prioritise better sleep—highlighting the diverse aspects of health goals that people struggle to maintain.
The campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success. By breaking down ambitious resolutions into manageable steps, this approach tackles the common reasons why health goals fail and provides a practical pathway to success through MediBuddy’s comprehensive healthcare support system.
Speaking about the campaign, Mr. Saibal Biswas, SVP and Head of Marketing, Partnerships & PR at MediBuddy, said, “The New Year symbolises an opportunity for fresh and healthy start, but achieving meaningful change requires a disciplined and consistent approach. We understand that the journey to better health isn’t about dramatic transformations but about taking consistent, small steps. Our #MakeItCount campaign demonstrates how MediBuddy’s ecosystem supports users in breaking down overwhelming health goals into achievable milestones. By providing accessible healthcare support and expertise, we are helping users actualise their New Year resolutions into sustainable lifestyle changes.”
This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MakeItCount and is 1 minute and 09 seconds in duration. The video will be amplified across all social media platforms of the brand.
- 0
- By Team
2, Jan 2025
From Small Shutters to Big Dreams: ACCA Empowers Entrepreneurs Across India
Mumbai, 2 January 2025: ACCA (the Association of Chartered Certified Accountants), a globally recognised professional accountancy body providing qualifications and advancing standards in accountancy worldwide, has partnered with Schbang to launch its newest integrated campaign, ‘#SapnoKeShutter’. This campaign aims to highlight the importance of having the financial acumen to run a business sustainably, whether you are managing a small enterprise or working within a company.
Celebrating the backbone of India’s economy—family-owned businesses—this campaign recounts the tale of the dreamers behind small businesses, capturing their tenacity, achievements, and the critical role financial expertise plays in their path to success.
#SapnoKeShutter is a tribute to all entrepreneurs who have the courage to dream, develop, and succeed. The short clip masterfully illustrates the emotional bond small business owners have with their companies—seeing them as sites of purpose, reverence, and generational identity—by employing the metaphorical ‘shutter’ as a creative method.
While showcasing the assistance that financial acumen offers to safeguard their legacy, the film recounts the hardships and triumphs of entrepreneurs throughout India.
Pooja Seth, Regional Head of Marketing – India & Africa, ACCA said, “#SapnoKaShutter is our way of giving back to the community of small business owners who have been the key contributors to India’s growth story. It’s our commitment to be partners in their resilience, passion and hard work by empowering them with financial knowledge and professional skills. With this integrated campaign, we reaffirm this partnership and commitment.”
Varsha Rohani, Associate Vice President – Brand Solutions, Schbang expressed, “We began the ACCA project with primary research, conducting one-on-one conversations with entrepreneurs across Tier-2 India.”
In one of our conversations with a businessman from Jaipur, we asked him about the shop’s closing time, saying, “Dukaan kab band hoti hai?” He immediately got offended and corrected us, saying, “Shutter kab badhta hai.”
This incident made us realise how deeply emotional and significant the “shutter” is to business owners. In several other conversations, we noticed similar sentiments, which inspired us to craft “SapnoKeShutter”—a campaign that beautifully showcases the dedication and hard work of Indian business owners to keep their shutters up and businesses running.
This campaign allows ACCA to emotionally connect with an audience that has grown up in family businesses or dreams of starting one. To amplify its impact, we are collaborating with regional influencers to share the inspiring stories of entrepreneurs from Bharat.”
By addressing these challenges, #SapnoKeShutter not only celebrates the resilience of entrepreneurs but also emphasises the vital role of financial expertise in ensuring their dreams endure for generations. Through this campaign, ACCA aims to inspire a future where businesses are not just built to survive but thrive, securing their legacy in India’s vibrant economic landscape.
2, Jan 2025
Ending with a bang Season 1 finale of STOK’s Agla Comic Kaun sees Rahul Dua at his witty best
India, January 2, 2024: STOK, the premium brand from Indore known for urging consumers to “live the chill,” concluded the first season of its comedy talent hunt, Agla Comic Kaun, with a spectacular finale. The event, held at The Laugh Store in Delhi’s Vegas Mall, saw celebrated comedian Rahul Dua steal the show with his signature blend of charm, wit and sarcasm. Accompanying him in the funny shenanigans were Raj Vikram and Chitresh Bhauraha the top 2 finalists of ‘Agla Comic Kaun- Season 1’.
The grand finale on 30th December was a laugh riot from start to finish as Raj Vikram and Chitresh Bhauraha set the stage alight with their hilarious one-liners and side-splitting anecdotes, warming up the crowd for the evening’s highlight—Rahul Dua. Known for his fun and engaging audience interactions, Rahul Dua then took the evening to new comedic heights with his comic genius. Here’s a sneak peak from the show. Powered by STOK, the champion of the ‘Chill Spirit,’ Agla Comic Kaun’s season finale was more than just a show – it was a celebration of the ultimate ‘chill’ lifestyle where great comedy pairs perfectly with STOK’s premium craft brews.
Conceptualized, created and executed by Qyuki Media, home to India’s biggest digital superstars, the debut season of “Agla Comic Kaun” unearthed fresh comedic talent from across the country with over 100 comedians shortlisted for a 10-round competition. The winners walked away with cash prizes, exclusive STOK hampers and once in a lifetime chance to share the stage with some of India’s top comedic names.
Talking about the event, Vedant Kedia, Chief Executive Officer, MEBL, said, “STOK represents the essence of the chill lifestyle, and what better way to celebrate this than with great and hearty laughter? Agla Comic Kaun was born out of our desire to discover the next generation of comedians who can bring joy and smiles to people’s lives. The response to this initiative has been phenomenal, and the finale was a true testament to this vision.”
Sharing his thoughts on the same, Nitin Gupta, Founder and MD at Asymmetrique, the partner agency behind the brand, said, “We had always envisioned STOK as a young brand full of cheer and laughter. Agla Comic Kaun thus was the perfect extension to this young brand, as it discovers some of the funniest young comedians from around the country. The season finale symbolized everything STOK stands for, joy, laughs and buzzy brews”.
STOK , the champion of the ‘Chill Spirit,’ continues to carve a niche among Gen-Z and millennials by fostering a vibrant community that celebrates craft and India’s thriving comedy culture. The season finale of Agla Comic Kaun was more than just a show—it celebrated the ultimate ‘chill’ lifestyle, where great comedy perfectly complements STOK’s premium brews. With the rousing success of Season 1, STOK hints at even more exciting surprises in the pipeline, setting the stage for unforgettable experiences that bring comedy and craft together in perfect harmony.
2, Jan 2025
Ambuja Cements promotes cleanliness and hygiene in line with ‘Swachhata Hi Seva’ campaign
Ahmedabad, 2 January 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, continues to drive impactful community initiatives in alignment with the government’s ‘Swachhata Hi Seva’ campaign. Aimed at promoting cleanliness, hygiene, and sustainable waste management practices, the campaign has been actively implemented across various villages in India, inspiring collective action and fostering long-term behavioural change.
In the Farakka block, West Bengal, the campaign engaged community members in a series of cleanliness awareness activities and practical efforts, such as cleaning public areas and spreading bleaching powder to improve sanitation. The initiative successfully collected an estimated 2.5 to 3 quintals of garbage from multiple identified black spots within the villages. The campaign emphasized sustained cleanliness and aimed to improve the overall hygiene in these rural areas.
Similarly, in Khambada block, Warora, Maharashtra, the community came together for a Cleanliness Rally, where all participants, including local villagers, took a cleanliness oath. The rally culminated in a full-scale village cleaning, further instilling the values of hygiene and sanitation among participants.
In Darlaghat, Himachal Pradesh, PRI members, school heads, teachers, and community influencers gathered to take an oath of cleanliness. A painting competition titled ‘Swachhata Hi Seva, Swabhav Swachhata, Sanskar Swachhata’ was held at Kashlog School, in collaboration with the ACL Mines Department. This was accompanied by a sanitation drive conducted by health volunteers and Swachhta Doots (Community Sanitation Volunteers), which targeted key areas of the village for a thorough cleaning.
The campaign also made significant strides in Bathinda, Punjab, where Ambuja Cements organised various activities including poster competitions in four government schools and cleanliness drives across Banwala Hanwanta village, Behak Khas village, Asafwala village, Fazilka, Punjab under the Human Resource Development Program (HRDP).
In Raigarh, Chhattisgarh, sanitation awareness programs were conducted in collaboration with the Gram Panchayat, farmers, women’s groups, and schools. These activities, which included plastic collection drives and painting competitions, were organized to foster a deeper understanding of sustainable waste management practices within the community.
An awareness meeting and rally on Swachhata Hi Seva were organized by Pragati Village Organization under WEP at Bhatapara. In Sankrail, a Swachhata Abhiyan cleanliness campaign was conducted with SHG women and adolescents, focusing on core village and school premises, followed by an awareness rally and garbage collection. In Chandrapur, various sanitation programs, including a painting competition and plastic collection drive, were held in collaboration with the Gram Panchayat and schools.
Ambuja Cements remains committed to uplifting rural communities through impactful campaigns such as Swachhata Hi Seva, which foster cleanliness, promote hygiene, and improve public health across India.
2, Jan 2025
ODM International School, Durgapur, Celebrates Annual Day Spectra-2024, Themed “A Tribute to Motherhood”
National, 2nd January 2025: ODM International School, Durgapur, a leading CBSE-affiliated school, hosted its Annual Day, Spectra-2024. The event, themed “The Saga of Motherhood,” was a spectacular celebration of the universal spirit of motherhood, showcasing the students’ artistic talents and dedication. The evening commenced with the ceremonial lighting of the lamp by the esteemed chief guest, Kalamandalam Swarnadeepa, a renowned Mohiniyattam artist.
Taking the event further, the school’s choir presented a soulful rendition of songs paying homage to Mother Earth and motherhood, setting the tone for the celebrations. Through captivating performances, students portrayed motherhood across eras, from ancient mythology to modern times—from Mata Kayadu’s devotion in Satya Yuga to Yashoda’s tender love in Dwapar Yuga, highlighting the challenges and resilience of mothers, leaving a profound impact on all.
The ODM Durgapur principal, Mrs. Mannu Kapoor presented the Annual Report, highlighting the institution’s membership in the prestigious Round Square Club, marking a significant milestone in fostering international connections and values. Mrs. Kapoor further added, “Spectra-2024 was a testament to the power of love and celebration. As we honored the selfless spirit of motherhood, our students, teachers, and parents came together to create a truly unforgettable evening. At ODM, we go beyond academics to nurture our students. Our innovative teaching pedagogy guides our approach to delivering transformative learning experiences that shape confident, capable, and compassionate individuals.”
The evening was interspersed by captivating dance performances that left the audience spellbound. The students’ impressive artistic talents and dedication were on full display as they seamlessly blended classical and contemporary styles to pay tribute to the universal spirit of motherhood. The evening drew to a close with a special dance performance featuring mothers and their children, beautifully capturing the unbreakable bond between them.
2, Jan 2025
SANY India Inaugurates State-of-the-Art Factory Expansion to Maximize Production Accuracy
Mumbai, 2nd January 2025: SANY India, a leading manufacturer of construction equipment, has inaugurated a state-of-the-art factory at its sprawling 90-acre manufacturing facility in Pune. This expansion is a significant stride in enhancing production capacity & localized manufacturing in India. Further reinforcing SANY`s commitment to the Indian market and developing India as a global sourcing hub.
Designed with advanced, process-driven manufacturing methodologies, the new facility is a testament to SANY India’s focus on delivering high-quality, reliable products tailored to diverse customer needs. With an annual production capacity exceeding 14,000 units, the facility also supports a robust fabrication capacity over 100,000 metric tons per year. These capabilities position SANY India to efficiently cater to increasing demands across construction, mining, and energy sectors in India and overseas while maintaining flexibility and accuracy in its operations.
The inauguration ceremony, held at Sany India‘s Pune facility, was graced by Mr. Xiang Wenbo, Chairman of SANY Group, who was joined by senior leadership team. Together, they unveiled the new production facility, designed to support Sany India’s mission of enhancing its product offerings and delivery timelines.
Speaking at the inauguration, Mr. Xiang Wenbo, Chairman of SANY Group, emphasized the strategic importance of the expanded facility. He stated, “This new factory represents a significant step forward in our commitment to delivering world-class products with utmost precision. By incorporating the latest manufacturing technologies, we are positioning ourselves to meet both the challenges of today and the demands of tomorrow.”
Mr. Wenbo further underscored India’s long-term potential, describing the country as a critical operational hub for SANY’s overseas business and a cornerstone of the company’s global strategy.
Adding to this, Mr. Deepak Garg, Vice Chairman & Managing Director, SANY India, remarked, “The inauguration of our new factory Expansion represents a significant leap in SANY India’s manufacturing capabilities. This facility also supports our commitment to the Prime Minister’s vision of ‘Make in India’ by enhancing exports to key markets and driving increased localization in our manufacturing processes. These efforts not only boost India’s manufacturing prowess but also strengthen our role in the nation’s infrastructure development story.”
This investment not only enhances production efficiency but also underscores SANY India’s focus on streamlined operations, reduced timelines, and superior customer satisfaction.
As a leader in the heavy equipment industry, SANY India continues to set benchmarks for innovation and excellence. With this expansion, the company reinforces its position as a key driver of India’s infrastructure development, meeting the evolving needs of a dynamic and competitive market.
2, Jan 2025
Paramount Golfforeste Celebrates Shubharambh 2024 with Enthralling Performances and Community Spirit
Paramount Golfforeste, renowned for its tradition of hosting unique and vibrant events, marked the beginning of the new year with its annual Shubharambh celebration. Since 2017, Shubharambh has been a hallmark of community bonding and creative expression, and this year’s event was nothing short of spectacular.
This year’s Shubharambh was a grand two-day affair that left attendees enthralled. The first day kicked off with a dazzling dance competition, followed by a stunning fashion show that showcased the talent and creativity within the community. The second day featured an extraordinary singing competition, with performances both with and without instruments, adding a melodic charm to the celebrations. Every moment of the event was flawlessly executed, leaving an indelible mark on all who attended.
The success of Shubharambh 2024 was made possible through the tireless efforts and teamwork of the organizing committee. A big round of applause is extended to the core team, including Supriya Pandey, Mrs. Shrestha Chandra, Neha Yadav, Bhoomika Tewari, Varsha Negi, Vijiya, and Manoj, for their outstanding coordination and dedication. Special thanks go to Ashok Chaudhari, Mr. Gaurav, Somesh ji, and Ashok Baliyan for their exceptional support and contributions.
A significant shout-out goes to Ashu Mudgal and Madhur Sharma from Asherwad Consultants, whose unwavering guidance and support were the backbone of this event’s success.
Shubharambh 2024 was generously supported by our main sponsors, BD Green and Devi Jewellers. Their belief in the event’s vision played a pivotal role in its realization. We also extend our heartfelt gratitude to the following sponsors for their unconditional support:
- Habib’s Salon Paramount
- Jass Profiles
- Alert Security
- A1-Sunny Fest
- Jaipuria School
- Ikara Water Solution
- Tumble Dry
- Raftar Today
- Dainik Jagaran
- Blue Bounty Gift
- Makoons Paramount
- Home Glaze
- Dynamic Meditation
- Green Creen
- Innovest Technology
Each sponsor’s contribution was instrumental in making Shubharambh 2024 an overwhelming success, and we are deeply grateful for their support.
As we conclude Shubharambh 2024, we reflect on the power of community, creativity, and collaboration. Paramount Golfforeste looks forward to continuing this tradition of excellence in the coming years, bringing people together to celebrate, inspire, and create lasting memories.
2, Jan 2025
JSW MG Motor India to showcase Drive.Future at the Bharat Mobility Global Expo 2025
National, Jan, 2025: JSW MG Motor India has announced participation in the Bharat Mobility Global Expo 2025, accelerating into ‘Drive.Future’ as the theme. After making strides in the electric vehicle market, the brand is set to bolster its foothold with new-age products that offer new-age mobility solutions. With innovation in its DNA, MG is all set to showcase the future of mobility through an immersive line-up of product experiences, design language, technology & innovation and will also unveil the next level of immersive customer experience.
Unveiled earlier this year, Drive.Future is the brand’s vision of an innovative, sustainability-led future, driven by its intuitive technology. On the product front, JSW MG Motor India will be showcasing three all-new models across three all-new categories, each one catering to a completely different set of customers. The MG Cyberster, the world’s fastest MG Roadster, will headline India’s newly launched luxury brand channel, MG Select.
Drive.Future is the brand’s vision to build a new ecosystem for mobility altogether and pans across product experiences, technology use-cases and a new customer-centric approach/offering of ‘accessible luxury’ to engage with the new-age customer.
The theme and set-up of the pavilion echo the Expo’s theme of ‘Beyond Boundaries: Co-creating Future Automotive Value Chain’. Visitors will also be able to spot showstoppers from MG’s global portfolio, along with flagship Indian models that have been redefining the industry with their best-in-segment features. The pavilion will also house a host of unique experience zones that will demonstrate its holistic EV ecosystem along with infrastructure, and multiple use-cases of battery technology and second life.
2, Jan 2025
Neha Joshi and Aayudh Bhanushali Take on a Sweet Challenge
What happens when irresistible sweets meet unshakable willpower? A delightful story unfolds! Neha Joshi, known for her role as Krishna Devi Vajpayee in &TV’s Atal, recently found herself caught in a laddoo-eating challenge during a visit to Gwalior. Famous for her commitment to fitness and portion control, Neha surprised everyone by indulging in more than seven laddoos in one sitting. The occasion? Celebrating the first anniversary of Atal with her co-star, Aayudh Bhanushali, who plays the role of young Atal on the show. Their visit to Gwalior turned into a memorable adventure, especially when they explored the birthplace of the late Prime Minister, Shri Atal Bihari Vajpayee. The two couldn’t resist stopping by Bahadura Sweets, a shop known for its legendary laddoos, which were also a favourite of Vajpayee Ji. It wasn’t long before Neha and Aayudh turned their sweet indulgence into a friendly competition.
So, who came out on top as the laddoo champion? Neha Joshi, aka Krishna Devi Vajpayee, says “My recent trip to Gwalior, the hometown of our Shri Atal Bihari Vajpayee Ji, was an experience I’ll cherish forever. The city’s vibrant energy, rich heritage, and the warmth of its people made me feel so welcomed. This visit was even more special as we celebrated the first anniversary of our show Atal. And what better way to mark the occasion than with the sweetest treat Gwalior has to offer, the famous Bahadura Sweets and their iconic laddoos were the highlight. The irresistible aroma drew me in, and I couldn’t help but indulge, savoring every bite of their melt-in-your-mouth goodness. Of course, I had to take some home to share with my family. The real fun, however, was the laddoo challenge with Aayudh. It was a playful and friendly battle of sweet tooths, and let’s just say we both emerged victorious, proving our love for these delectable treats! Gwalior has given me unforgettable memories, filled with sweetness and joy. I can’t wait to return and relive the magic of this beautiful city!”
Aayudh Bhanushali, aka young Atal, adds, “My trip to Gwalior was filled with excitement, history, and, of course, amazing food! The city has a unique charm that makes you feel instantly at home, and exploring its lively streets was a true pleasure. A major highlight of my visit was the legendary Bahadura Sweets. Their laddoos are a must-try, and now I understand why—they’re absolutely delicious! I couldn’t stop at just one (or two) and enjoyed every bite of their sweet, rich flavor. Sharing this foodie adventure with Aai (Neha Joshi) made it even more fun as we explored Gwalior’s incredible street food together. From crispy kachoris to spicy chaats, the local flavors were a real treat. This trip allowed me to fully immerse myself in the warmth and culture of Gwalior, and it’s an experience I’ll treasure for a long time.”
30, Dec 2024
Bengaluru tops dry shampoo searches, Raipur leads Tier-2 shift to science-backed skincare: Honasa’s Year-End Trends Report 2024
As 2024 wraps up, India’s beauty and personal care landscape tells a story of remarkable growth, shifting preferences, and evolving routines. Honasa Consumer Ltd. which is home to brands like Mamaearth, The Derma Co., Aqualogica, Dr. Sheths, BBlunt and Staze Beauty, shared its Year ender Wrap showcasing what India was shopping for in 2024.
India shopped for 99.2 million products underscoring the growing demand for beauty and personal care. With over 18,700 pincodes served this year, Honasa ensured that self-care became a priority across the country, from bustling metros to the remotest corners of India.
As beauty and personal care trends swept across the nation, city-specific stories added unique flavor to the year.
Key insights and trends:
Jammu: Moisturizers topped the charts, becoming the most-ordered product for the year in this region.
Kapurthala: One skincare enthusiast purchased 33 bottles of The Derma Co.’s 2% Kojic Acid Face Serum, proving its popularity for targeted skincare needs.
Parwanoo: Over 1,000 women workers from this region worked behind the scenes to make beauty and personal care essentials, spotlighting the impact of empowering local communities.
Moorang: The demand for Mamaearth baby care products in one of the remotest parts of Himachal Pradesh reflects the rising prioritization of gentle and natural products, even in smaller towns.
Siliguri: During Durga Puja, 9,848 kajals were sold, highlighting the preference for bold eye makeup during festive celebrations.
Patna: Over 10,000 Mamaearth ruby-red lipsticks were purchased during Chhath Puja, reflecting the demand for vibrant festive looks.
Jhansi: A customer bought 45 bottles of Aqualogica Glow+ Sunscreen, making it the region’s most-loved product. It highlights the growing awareness of sun care in Tier 3 cities, a category once limited to metro markets.
Guwahati: A K-drama fan purchased 61 tubes of Mamaearth Rice Facewash, enough for 8 years of glass-like skin!
Raipur: Emerging as a hub for science-backed skincare, Raipur’s growing interest signals a shift toward informed choices in personal care.
Gurgaon: Searches the most for “gifts for girlfriends” on the website, with Aqualogica Mists becoming a go-to choice for thoughtful gifting.
Surat: For a Haldi ceremony, one customer ordered 155 bottles of Mamaearth Ubtan Face Masks, showcasing the role of personal care in cultural traditions.
Mumbai: Became the “Sheet Mask Capital of India,Mumbai reaffirmed its status as a trendsetter for skincare rituals, driven by urban consumers’ focus on self-care.
Hyderabad: As the Baby Care HQ of India, the city purchased the most for baby products reflecting a significant growth in this segment, emphasizing safety and gentleness.
Goa: Unsurprisingly sunscreen emerged as the top-selling product, cementing Goa as India’s sunscreen capital.
Bengaluru: Dry shampoo was a city favorite for last-minute party preparations, highlighting the rise of convenience-driven beauty trends among urban millennials.
Madurai: Consumers nailed their AM PM routines by purchasing 14 tubes of Mamaearth Daily Glow Facewash and 8 bottles of The Derma Co. Retinol Serum.
Itanagar: Aqualogica products were highly loved, reflecting a strong preference for the brand in the Northeast.
Even though every city had its unique favorites, in 2024, skincare emerged as the ultimate solution for every concern!
- Over 26.2 million units of facewash were bought by consumers, solidifying its role as a must-have in daily skincare routines.
- Sun care products followed closely, with 15.9 million units left the hub, reflecting the increasing focus on sun protection.
- Shampoos also captured significant attention, with 11.6 million units purchased, underscoring the continued focus on haircare.
- Meanwhile, hydration became the MVP as India ordered more than 5.9 million moisturizers making it a go-to product in their skincare.
In 2024, Honasa’s products became essentials in daily skincare and beauty routines. Crowd favorites included Mamaearth’s Ubtan Face Wash, Dr. Sheth’s Ceramide & Vitamin C Oil-Free Moisturizer, Aqualogica’s Glow+ Dewy Sunscreens, Bblunt’s Hot Shot Heat Protection Hair Mist, and Staze’s 9 to 9 3-in-1 Lipsticks. These standout products not only captivated consumers but also reflected the evolving trends in beauty and personal care.
Mamaearth’s natural and organic baby care solutions continued to be India’s favourite with over 7.2 million Mamearth babycare products were sold. Mamaearth Baby Sunscreen and Mosquito Repellent Patches became parent-approved heroes, while baby soaps continued to offer soft, clean care for the youngest members of the family. Another one leading the pack was Mamaearth’s Onion range with 9.6 million units sold in 2024- that’s equal to 580 tons of onion!
In 2024, serums became the star of skincare, and Honasa led the charge by delivering over 7.7 million serums and putting active ingredients at the forefront of India’s beauty routines. India loved The Derma Co. 2% Kojic Acid Face Serum, Mamaearth Vitamin C Daily Glow Face Serum, and Dr. Sheth’s Centella & Niacinamide Serum, all of which helped redefine radiance and skin rejuvenation.
The Niacinamide Serum emerged as a top choice with 1.5 million units sold, offering users clearer, smoother skin. The Salicylic Acid Face Serums also gained immense popularity, with 1.2 million units sold, making a significant impact on acne treatment and skin clarity. Together, these active ingredient-powered serums transformed skincare routines, giving India radiant, healthy skin.
And that’s how India embraced Honasa products in 2024 – from baby products to face washes to active serums. 2025 will be a year of developing traditional solutions, continuing investing in science-driven formulations and building effective personal care routines for Indian consumers.
