27, Dec 2024
EatSure Launches Industry First Multi-Restaurant Group Ordering Experience
India, 27th December 2024: EatSure, the flagship D2C platform of Rebel Foods, the world’s leading internet restaurant company, today announced the launch of its highly anticipated multi-restaurant group ordering feature. Addressing a significant market gap in the group ordering experience, EatSure’s “Food court on an App” now allows users to create shared carts effortlessly, enabling them to order from multiple restaurants in a single transaction. While group ordering features existed before, no one solved the challenge of letting users order from multiple restaurants in one order, making EatSure’s solution truly revolutionary.

The group ordering feature is now available across 75+ cities PAN India including Mumbai, Delhi, Bengaluru, and Hyderabad to other prominent urban cities. With complete transparency and real-time synchronization, every member will be able to add their preferred items from any restaurant while having full visibility into the shared cart and order progress. The host, responsible for finalizing the order and payment, can effortlessly share a unique invite link, making it simple for others to join the group via app or website.
Speaking about the launch, Sagar Kochhar, Co-Founder and CEO, EatSure, Rebel Foods, said, “At EatSure, we are always striving to solve for broken experiences/unsolved need gaps in food ordering. The new group ordering feature aligns with the same, wherein we let a group of friend’s / family members to build a joint cart by adding products from their choice of restaurants, such that everything gets delivered to them in One Order. It’s more than just ordering food; it’s about connecting people through a shared culinary journey.”
This new feature offers several key benefits that make EatSure stand out. Customers can now order from multiple restaurants under EatSure’s portfolio in a single group order, enhancing convenience and choice. Personalized cart management ensures that every member can easily add their favorite items from their choice of restaurants, customize them, and label their contributions for smooth identification during delivery. Real-time notifications keep all members updated about any changes to the order, making coordination effortless. This makes the whole process smooth and seamless from start to finish. Moreover, over and above the regular offers, group orders further incentivize customers with additional discounts, enhancing the overall value of the experience.
This launch reaffirms EatSure’s mission to enhance dining experiences by addressing the evolving needs of its customers. The feature is now live across Android and web platforms, promising a new standard in group food ordering.
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27, Dec 2024
Prominent Actor Swwapnil Joshi Leads BGauss Customer Handover, Food Trail in Pune
Bengaluru, December 27, 2024 – BGauss, a lifestyle enhancing solution from one of the veterans in electrical solutions – RR Kabel, and the house of RR Global, today hosted a spectacular event along with renowned actor, Swwapnil Joshi, in Pune. The event seamlessly blended style, sustainability, and culinary adventure. At the heart of the celebration was a grand handing-over ceremony for its latest customers, followed by the exhilarating BG Eats Food Trail—a gastronomic journey through Pune’s finest culinary hotspots.

Mr. Hemant Kabra, Founder and Managing Director, BGauss, said, “At BGauss, our vision extends beyond mobility—we aim to create an ecosystem where innovation, sustainability, and cultural experiences converge. The RUV350 and C12 bring together performance, style, and a cleaner way forward for modern commuters. By celebrating these vehicles through Pune’s vibrant culinary landscape, we are fostering a community driven by shared values and meaningful experiences. We are thrilled to have Swwapnil Joshi join us as we welcome new customers into the fold, inspiring everyone to embrace a greener, more connected future.”
Superstar Swwapnil Joshi, speaking at the event, said, “I have always been passionate about electric scooters and how they are reshaping the way we travel, making commuting cleaner, smarter, and more enjoyable. It’s exciting to see BGauss at the forefront of this transformation, merging cutting-edge technology with a vision for a greener tomorrow. Today’s event in Pune—where we combined the pleasure of local cuisine with the thrill of next-generation EVs—truly embodies the spirit of sustainable progress. I am honoured to be part of this journey as we all move towards a future defined by innovation and responsible choices.”
Swwapnil handed over the keys to the proud new owners of BGauss’ flagship electric vehicles—the RUV350 and C12. With his signature charisma, Joshi shared heartfelt moments with customers and emphasised the importance of embracing eco-friendly mobility solutions. This exclusive interaction added a personal and memorable touch to the milestone event.
Innovative Food Trail Meets Eco-Friendly Rides
The BG Eats Food Trail, a curated culinary expedition through Pune’s most iconic eateries, brought together existing owners of BGauss electric two-wheelers to celebrate the city’s rich culinary culture. The activity was flagged off by Swwapnil Joshi, who added excitement and energy to the event. Participants proudly rode in a convoy, exploring local delicacies while experiencing the innovation, comfort, and eco-friendly spirit of their BGauss electric rides.
The Food Trail drew food enthusiasts, automobile lovers, and media influencers alike, turning heads and garnering applause for its unique blend of gastronomy and sustainability. Swwapnil Joshi joined the convoy, adding star power as he shared his enthusiasm for the brand’s mission and interacted with participants.
Revolutionising Mobility with the RUV350 and C12
The BGauss RUV350 and C12 electric vehicles took centre stage during the event, exemplifying the brand’s commitment to innovation and environmental responsibility:
· BGauss RUV350: A premium electric vehicle offering an impressive range of up to 145kms on a single charge, 16 inch alloy wheels, 165 Nm peak torque for unmatched acceleration, and smart features like a Its sleek metal body, vibrant TFT screen, and advanced navigation system offer both style and functionality, while seamless connectivity ensures a smart, modern ride. The RUV350’s zero-emission design makes it the perfect family-friendly scooter, contributing to a greener future with every ride.
· BGauss C12: A stylish electric scooter perfect for urban commuting, boasting a range of up to 135 km, comfortable riding ergonomics, 765 mm long seat. Designed for efficiency and elegance, the C12 is a true companion for sustainable city rides.
A Celebration of Pune’s Culture and Community
The event culminated in a day of shared experiences, from relishing local delicacies to experiencing the smooth, sustainable rides of BGauss vehicles. The presence of food influencers and local media added a touch of glamour, while Pune’s rich food culture took center stage.
With this unique event, BGauss has once again proven its ability to merge cutting-edge innovation with meaningful customer engagement, setting the stage for a cleaner, greener future of mobility.
27, Dec 2024
The Resilient Transformation of Real Estate: Insights into 2024 and the Path to 2025

By-Mr. Gaurav K Singh, Founder & Managing Director, Womeki Group
The real estate industry in 2024 has experienced a period of cautious optimism as it navigates through a landscape shaped by global economic trends, technological advancements, and evolving consumer preferences. This year, the sector has shown resilience despite challenges, reflecting a balancing act between addressing economic uncertainties and leveraging opportunities presented by innovation and changing market dynamics. As we look ahead to 2025, the trajectory of the real estate industry appears poised for further transformation, driven by key trends and emerging shifts.
In 2024, the industry has grappled with the lingering effects of post-pandemic economic adjustments, fluctuating interest rates, and inflationary pressures. These factors have contributed to a more measured pace of growth, with developers and investors taking a cautious approach to expansion. The residential real estate market, in particular, has been shaped by affordability concerns, as rising construction costs and tight housing supply continue to impact pricing. First-time homebuyers have faced significant barriers, prompting governments in various regions to introduce policies aimed at improving accessibility and affordability. Meanwhile, the rental market has seen sustained demand, fueled by younger generations delaying homeownership and opting for flexible living arrangements. Urban areas have witnessed an uptick in demand for rental properties, especially in regions experiencing a revival of office work and hybrid arrangements.
On the commercial front, 2024 has been a year of adaptation and redefinition. The office sector, while still recovering from the pandemic-induced remote work shift, has seen renewed interest in flexible and collaborative workspaces. Employers have sought to create environments that foster innovation and employee engagement, balancing in-office and remote work preferences. The retail real estate segment has embraced omnichannel strategies, integrating brick-and-mortar spaces with e-commerce platforms to enhance customer experiences. Industrial and logistics properties have continued to thrive, driven by the e-commerce boom and the need for efficient supply chain networks. Warehousing and distribution centers remain in high demand, particularly in proximity to major urban hubs.
Sustainability and technology have emerged as pivotal drivers in the real estate industry in 2024. Developers and investors have increasingly prioritized green building practices, recognizing the importance of energy efficiency and environmental responsibility. The integration of smart technologies, such as IoT devices and AI-powered systems, has enhanced property management,
improved energy consumption, and elevated tenant experiences. PropTech innovations have played a transformative role, enabling virtual property tours, streamlined transactions, and data-driven decision-making. These advancements have not only enhanced operational efficiency but also catered to the preferences of tech-savvy consumers and investors.
As the industry transitions into 2025, several trends are expected to shape its landscape. One of the most significant influences will be the continued focus on sustainability. Governments and regulatory bodies are likely to implement stricter environmental standards, pushing developers to adopt sustainable practices and innovate in areas such as renewable energy integration and carbon-neutral construction. The rise of green financing options will further incentivize eco-friendly developments, aligning with global efforts to combat climate change. This shift toward sustainability is anticipated to redefine property valuation metrics, with energy-efficient and environmentally conscious buildings commanding higher premiums.
Technology will remain a driving force in 2025, with advancements in AI, blockchain, and virtual reality reshaping how properties are bought, sold, and managed. Blockchain technology is expected to gain traction in streamlining real estate transactions, enhancing transparency, and reducing fraud. Virtual reality and augmented reality tools will continue to revolutionize property marketing, providing immersive experiences for potential buyers and tenants. Smart cities and connected communities will gain prominence, integrating real estate developments with cutting-edge infrastructure and services to enhance urban living.
Demographic shifts will also play a crucial role in shaping the industry in 2025. Aging populations in developed markets will drive demand for senior housing and accessible living solutions, while younger generations will influence trends in co-living spaces and urban revitalization projects. The ongoing urbanization trend in emerging markets is expected to fuel demand for affordable housing and mixed-use developments, creating opportunities for investment and growth. However, geopolitical uncertainties and economic volatility could pose challenges, requiring stakeholders to adopt agile strategies and risk mitigation measures.
As the sector moves into 2025, it is poised to embrace transformative changes driven by sustainability, technology, and evolving demographics. Stakeholders who prioritize innovation, adaptability, and a long-term perspective will be well-positioned to navigate the complexities of this dynamic industry and capitalize on the opportunities that lie ahead.
27, Dec 2024
New Year’s Special: Yeh Jawaani Hai Deewani Returns to PVR Inox Cinemas on January 3rd, 2025
National,27th December,2024 : PVR INOX, India’s largest and most premium cinema chain, is bringing back one of Bollywood’s most cherished films, Yeh Jawaani Hai Deewani, to theatres on January 3rd, 2025 across 140 PVR INOX Cinemas in 46 cities. This iconic film, which broke box office records and won millions of hearts upon its release in 2013, is set to dazzle audiences once again, offering an unforgettable cinematic experience for fans old and new.
The re-release follows the success of another Dharma Productions film, Kal Ho Naa Ho, which was re-released on November 15th, reaffirming the growing popularity of bringing beloved classics back to the big screen. These re-releases have become a defining strategy for PVR INOX, as they unite generations—introducing Gen Z and Gen Alpha to iconic stories while giving older audiences a nostalgic trip down memory lane. Hits like Rehnaa Hai Terre Dil Mein and Rockstar have further cemented the box office potential of this trend, making re-releases an integral part of contemporary cinema programming.
“2024 has been a year of both, mega blockbusters and thoughtfully curated re-releases”, said Niharika Bijli, Lead Strategist at PVR INOX. “At PVR INOX, we carefully analyze and research potential re-release titles to ensure they resonate with audiences. Yeh Jawaani Hai Deewani is a prime example of such a film. Ayan Mukerji’s masterful storytelling sets the perfect tone, making it a timeless repeat watch, with emotions that transcend all barriers. We are thrilled to bring this film back to the big screen and eagerly anticipate the audience’s reaction.” said Niharika Bijli, Lead Strategist, at PVR INOX Ltd.
Karan Johar, Producer, expressed his excitement, saying, “Yeh Jawaani Hai Deewani holds a special place in the heart of Dharma Productions. The film has great music, stunning locations, some of our most loved actors, and a story that resonates across all generations. It’s just the perfect film to start the new year. The film leaves you with a warm, fuzzy feeling about life. We can’t wait to see how Gen Z feels about watching it as adults on the big screen while millennials join in, singing along and repeating all the dialogues before the actors do.”
Reflecting on the film’s re-release, Director Ayan Mukerji shared, “This movie feels like my second child, a part of my heart and soul. More than a decade later, I can confidently say that creating it was one of the greatest joys of my life. What we accomplished, despite its perfections and imperfections, remains a source of immense and lasting pride for me.”
With unforgettable tracks like “Badtameez Dil” and “Kabira” and moments that have defined a generation, Yeh Jawaani Hai Deewani promises to reignite the joy and passion it brought to audiences during its initial release. Whether you’re revisiting cherished memories or experiencing the film for the first time, this re-release promises an extraordinary cinematic treat.
Dharma Productions and UTV Motion Pictures present, directed by Ayan Mukerji and produced by Hiroo Yash Johar & Karan Johar, co-produced by Apoorva Mehta – Yeh Jawaani Hai Deewani remains a cultural touchstone even after a decade. With stellar performances by Ranbir Kapoor, Deepika Padukone, Kalki Koechlin, and Aditya Roy Kapur, the film is celebrated for its heartwarming narrative, memorable dialogues, and chart-topping music. It’s a story of friendship, love, and self-discovery that has stood the test of time and continues to inspire countless fans. Don’t miss the chance to relive the magic of Yeh Jawaani Hai Deewani at a PVR INOX near you starting January 3rd, 2025. Celebrate friendship, dreams, and love on the big screen once again.
27, Dec 2024
Step Into a Winter Wonderland at KidZania India this Winter
Delhi, 27th December 2024: The joyous holiday season is here, and KidZania India is thrilled to invite families to embark on an extraordinary Christmas adventure like never before. From December 21, 2024, KidZania Delhi NCR is transforming into a spectacular Winter Wonderland, blending the festive charm of Christmas with the thrill of scientific exploration, creativity, and fun-filled activities.
This year’s Winter Wonderland is more than just a celebration—it’s an experience that promises to ignite curiosity, inspire creativity, and create cherished memories for families and children alike.

Snowy Science Wonders & WorkZhops
At the heart of Winter Wonderland lies the Snowy Wonders Lab, where science meets holiday magic. Visitors can participate in engaging experiments like Instant Snow Making, the awe-inspiring Erupting Snow phenomenon, and the mesmerizing Melting Xmas Tree demonstration. These activities are designed to spark curiosity and bring the festive spirit to life in innovative ways.
For those who love crafting, the Kool Winter WorkZhops offer a range of science-themed DIY projects. Families can create Christmas Bath Bombs, build Snow Terrariums, and design dazzling Battery-Lit Christmas Trees. These hands-on workshops combine creativity and discovery, ensuring a fun-filled experience for all.
Fun & Games for Everyone
No celebration is complete without games, and Winter Wonderland has plenty to offer! At the Main Square, children can try their hand at Pin the Snowman, where knocking down snowman-themed glasses earns exciting vouchers. For those seeking a frosty challenge, Snowman Golf invites participants to aim for the snowman’s mouth and win prizes with the fewest shots.
Exclusive ActivationZ
Winter Wonderland also features special activations for every age group. The DOMS League of RightZ offers creative activities such as Gingerbread Decoration, writing Letters to Santa, and crafting Glittering Snow Dough masterpieces.
Amiown brings festive cheer with Xmas crafts, Kool games, the FreeZe Dance Challenge, and engaging activities like Ring the Reindeer, Feed the Reindeer, and the Candy Cane Maze. Meanwhile, Frooti Activation adds a touch of sustainability with eco-friendly crafts and games, and Smoodh Activation promises sweet surprises through exciting games and prizes.
At the Art & Craft Studio, guests can design and take home their very own snowflake wall hangings. The DOMS Painting Studio invites visitors to create stunning Christmas wreaths using the unique spatter painting technique.
In-House Establishment Activations
At the Jewellery Shop, children and families can craft vibrant bead bracelets inspired by festive colours. Meanwhile, the Ztyle Salon and Spa offers a delightful experience with Snowman Nail Art, where guests can either learn to design their own festive nail art or enjoy a pampering session.
ActZ & Performances
Experience the holiday spirit through the Xmas Parade & Carol Singing. Join the parade, sing along to your favorite carols, and spread the joy of Christmas with family and friends. These performances promise to make the season truly unforgettable.
27, Dec 2024
Blue Tokai Coffee Expands with New Outlet at World Street by Omaxe, Faridabad
Faridabad, December 27, 2024: Blue Tokai Coffee continues to grow its footprint with the opening of a new outlet at World Street by Omaxe in Faridabad. Spread across a 1,300 sq. ft. area, Blue Tokai Café invites coffee enthusiasts to experience India’s finest artisanal brews, further cementing World Street’s status as a leading lifestyle destination.

Since its founding in 2013, Blue Tokai has been a pioneer in India’s specialty coffee scene, known for roasting high-quality Indian coffee beans to perfection. The new Blue Tokai Café at World Street offers a spacious, modern ambiance where patrons can savor a wide range of freshly brewed, artisanal coffees, each capturing the unique flavors of Indian beans.
Mr. Jatin Goel, Executive Director of Omaxe Group, expressed his excitement “We are pleased to welcome Blue Tokai Café to World Street by Omaxe. This location offers an ideal setting for coffee lovers in Faridabad to enjoy artisanal coffee and create memorable experiences. The addition of Blue Tokai further enhances World Street’s offerings, and we look forward to introducing more culinary options to the region.”
Joining Blue Tokai at World Street are other notable openings, including Bluestone Jewellery. These new additions enrich World Street’s shopping and lifestyle experience, providing visitors with a diverse selection of premium products and services.
27, Dec 2024
Neeraj Malik, Chief Business Officer at Aptech recognised with the coveted Atal Samman Samaroh Honors
NEW DELHI, 27 December 2024: Mr. Neeraj Malik, Chief Business Officer (Enterprise Business Group) at Aptech Limited, has been awarded the coveted Atal Bihari Shikhar Samman at Atal Samman Samaroh Honors for his work and service in India’s education and skilling sector. Aptech Limited is a pioneer skilling and vocation training institute, with over 38 years of experience in the training and assessments industry working with state, national, and international partners to make India employable with a skills-first outlook.
The Eleventh National Atal Samman Samaroh and the musical Atal Gatha marked the birth anniversary of Bharat Ratna and former Prime Minister Atal Bihari Vajpayee. The event, held at Bharat Mandapam, Pragati Maidan, New Delhi, was organized by the Atal Samman Samaroh Trust. The selection committee, including MP and artist Shri Manoj Tiwari, Padma Shri Nalini-Kamalini, singer Mr. Kumar Vishu, motivational speaker Mr. Sonu Sharma, and writer Mr. Bhuvnesh Singhal, chose the awardees from hundreds of applications.

Mr. Atul Jain, Managing Director & Chief Executive Officer, Aptech Limited said, “We are extremely proud of Neeraj’s recent achievement at the Atal Samman Samaroh and it is a testament to his body of work in India’s assessment and training solutions space over the last two decades. We at Aptech are committed to our Prime Minister’s vision of ‘Viksit Bharat’ and will continue to work in sectors where there are opportunities for formalisation, top-notch training and assessments infrastructure to make India more employable, thereby improving the socio-economic outcomes of everyone involved.”
Mr. Neeraj Malik, Chief Business Officer (Enterprise Business Group) at Aptech Limited said about his recent win, “I feel honoured and extremely grateful to the Atal Samman Samaroh for their recent ceremony in recognising our efforts for a Viksit Bharat. It is a great forum to meet with like-minded leaders and changemakers who are taking Atal Ji’s vision and leadership forward in today’s society. I also extend my gratitude and wishes to the Aptech team who has supported this vision and works relentlessly towards ensuring that we bring positive impact into the life of each and every student who engages with us. This award is a recognition of us all and all our efforts!”
Recipients were honoured in a ceremony rooted in Indian traditions, with conch sounds and mantra chanting enhancing the cultural atmosphere. The ceremony was presided over by social worker Shri SS Agarwal. Chief guests included Honourable Union Minister Shri Arjunram Meghwal and Honourable MP Shri Manoj Tiwari. Other dignitaries, such as former BJP Ex-National Vice President Shri Shyam Jaju and Delhi Opposition Chief Whip Shri Ajay Mahawar, also attended. During the event, Meghwal ji and Tiwari ji praised Vajpayee’s legacy and the organiser’s dedication.
Awardees received a special 11-item honour package. It included a tilak, a flower garland from Vrindavan, Rudraksha from Nepal, and a copy of Ramcharitmanas, among other items. This year’s honourees included Padma Shri Rajaram Jain (from Madhya Pradesh), Shri Rasraj Ji Maharaj (from Madhya Pradesh), Padma Shri Smt. Deepa Malik (from Karnataka), Smt. Manpreet Kaur (from Punjab), and Shri Vikram Singhania (from Meghalaya), among others.
27, Dec 2024
5 Fintech Platforms That Will Transform the InsurTech Sector in 2025
The InsurTech sector is witnessing a revolution, with fintech platforms driving innovation to simplify processes, enhance accessibility, and cater to underserved segments. These platforms are leveraging cutting-edge technology to make insurance more accessible, affordable, and efficient. Here are five fintech platforms poised to reshape the InsurTech landscape in 2025:
1. Finhaat
Finhaat is a trailblazing financial product delivery platform designed for the emerging middle class and lower-income groups, particularly in rural, Tier 3, and Tier 4 cities. Recognizing the challenges these communities face, such as limited access to affordable financial products and high transaction costs, Finhaat has created a transformative solution. A B2B insurance distribution and servicing platform catering to NBFCs, MFIs, BC networks, cooperatives, NGOs, and more. A SaaS-based digital platform that enables partner institutions to implement and service customers efficiently.
Finhaat’s tech-driven approach aims to democratize insurance, empowering underserved communities with financial security and easy access to insurance products.
2.Zopper
Zopper combines innovation with insurance expertise, delivering tailored end-to-end solutions to its partners. By collaborating with leading insurance providers, Zopper builds APIs that simplify insurance distribution and enhance ecosystem accessibility. Presence in over 1,200 cities with a team of 800+ professionals. Customized solutions designed to expand insurance reach and transform businesses.
With over a decade of experience, Zopper continues to lead the way in integrating insurance into digital ecosystems, transforming how people access financial protection.
3. Bimaplan
Bimaplan is on a mission to provide affordable insurance to India’s underserved population, focusing on the next billion Indians. Leveraging India’s growing mobile penetration and evolving digital infrastructure, Bimaplan creates contextual life and health insurance products for vulnerable households.Backed by global technology investors, fintech founders, and insurance industry veterans.
Bimaplan aims to bring financial security to those who need it most, making insurance simple, accessible, and affordable.
4. Riskcovry
Riskcovry is redefining insurance distribution in India with its “Insurance-in-a-Box” model. The platform provides comprehensive infrastructure for enabling any insurance product from any insurer across various channels. Serves diverse partners, from banks and NBFCs to alternative distributors like retail and fintech startups. Accelerates digital insurance distribution journeys for partners.
By creating a seamless insurance infrastructure, Riskcovry empowers businesses to integrate insurance into their offerings effortlessly, driving growth in alternative distribution channels.
5. Turtlemint
Turtlemint is simplifying insurance for the masses by demystifying complex jargon and providing intuitive tools to guide users in making the right insurance choices. An entirely digital process from search to purchase, completed within minutes. Support for users through chat, phone, and in-person assistance for purchases and claims. Products include car insurance, bike insurance, health insurance, and term life insurance.
Turtlemint’s customer-centric approach makes buying and managing insurance hassle-free, enabling greater adoption among individuals and families.
These five platforms are at the forefront of innovation in the InsurTech sector. By addressing accessibility, affordability, and usability, they are not only transforming the way insurance is distributed but also empowering businesses and individuals to achieve financial security. As they continue to evolve, their impact on the insurance landscape in 2025 is bound to be transformative.
27, Dec 2024
DigiHaat’s Pre-Beta App goes live on Google Play and App Store
New Delhi, 27 December 2024: DigiHaat, an initiative of Nirmit Bharat – a fully owned subsidiary of the Open Network for Digital Commerce, has officially launched its Pre-Beta app on Google Play and the App Store with limited users. The app provides access to over 2.5 crore SKUs across eight diverse categories: Grocery, Food Delivery, Fashion, Electronics & Appliances, Home Décor, Beauty, Health & Wellness, offering a wide range of products for every need. Through The Amazing India property on the app, DigiHaat is connecting the nation’s artisanal legacy by offering a curated collection of handcrafted products, showcasing the skill and craftsmanship of Indian artisans and highlighting the cultural diversity of the country.

Available PAN India, the app connects customers to the richness of India’s diverse marketplaces, bringing together 7.7 lakh sellers and service providers.
DigiHaat undertook two initiatives during the development of the app to make the app interface simpler for online shopping and less overwhelming for first-time users. Insights from DigiHaat’s national hackathon are being incorporated into user-friendly features that address trust and usability concerns. Additionally, a nationwide Logo Design competition by DigiHaatand MyGov drew 400+ entries from 700+ participants, PAN India, with high engagement across all social media platforms. This initiative, combined with insights from its national hackathon, reflects DigiHaat’s commitment to integrating creativity and user-centric solutions from the country’s brightest minds.
As the DigiHaat App goes live, Spokesperson, said, “DigiHaat initiative is all about fostering a digital ecosystem that understands and caters to the needs of every Indian. By incorporating the hackathon learnings and MyGov initiative, we’re bringing the creative energy of India’s brightest minds into our platform. Our hackathon learnings have ensured that the app is intuitive and secure, making digital shopping accessible to first-time users and seasoned shoppers alike”.
27, Dec 2024
Ishq Jabariya Actress Kamya Panjabi REACTS to Discourse on Women’s Portrayal in TV Shows: Most Stories Are Centered Around Women and Their Strength
Ishq Jabariya Actress Kamya Panjabi REACTS to Discourse on Women’s Portrayal in TV Shows: Most Stories Are Centered Around Women and Their Strength In a world full of diverse perspectives, everyone sees things differently. What one person perceives as a weakness, another might see as strength. Kamya Panjabi, who plays Mohini in Sun Neo’s Ishq Jabariya, shared her thoughts on the portrayal of women in television dramas, particularly the perception that they are often shown as weak.

When asked about the belief that women are sometimes depicted as weak in TV dramas, Kamya reacted, “I don’t agree with that. Most stories center around women and their strength. If you look closely at the characters, you’ll see that they are portrayed as fighters, no matter the situation. Whether they are standing up for their husband, supporting their parents, or protecting their family, they are never weak.”
She further added, “For instance, we’ve seen stories where a daughter takes on the responsibility of running the household, working a job, and even choosing to remain unmarried for the sake of her family. Isn’t that a sign of strength? Similarly, in shows where a daughter-in-law is mistreated by her mother-in-law, yet continues to fight for her family and work on building relationships, where is the weakness in that?”
The Ishq Jabariya actress concluded, “It’s all about how one chooses to see these characters. Women are not shown as weak in these stories; they are shown as resilient, determined, and strong. Weakness is just a matter of perception, not the reality of their portrayal.”
In Ishq Jabariya, Kamya plays Mohini, the aunt of Aditya (Lakshay Khurana). The show follows the heartwarming journey of Gulki (Siddhi Sharma), a lively young woman with big dreams who faces unexpected challenges on her path to love and self-discovery.