17, Dec 2024
Manipal College of Health Professions Elevated to Constituent Unit of Manipal Academy, Now an ‘Institution of Eminence

Manipal, 17 December 2024: Allied Health Professions are a distinct group of health professionals who apply their expertise to prevent disease transmission, diagnose, treat and rehabilitate people of all ages and all specialties. The Manipal College of Health Profeassion is the one of the prominent institutes under the umbrella of the Manipal Academy of Higher Education which is conferred with “Institute of Eminence” by MOE, Govt. of India. The MCHP offers program under all four campuses of the MAHE. MCHP, celebrating the Silver Jubilee for the year 2024-2025. Currently It is the first and largest institute in India and Asia exclusively dedicated to cater the need of higher education in allied health field having students from 22 country. The institute trains high calibre allied health professionals with a view to prevent, diagnose and treat a range of conditions and illnesses working within a multidisciplinary health team and to provide the best patient outcomes.

Inauguration ceremony of 'We Live in Furnished Souls' - A Groundbreaking Art Exhibition held at Harrington Street Arts Centre, Kolkata_1

The courses offered at MCHP are specifically designed to prepare under graduates and Post graduate students for rewarding careers in the globally growing healthcare industry. Since its establishment in 1999, the growth of this institution has been phenomenal and it is now acclaimed as a center of excellence in allied health sciences in the nation, mainly because of its demand-driven health related programs, excellent infrastructure, clinical facilities with dedicated and qualified faculty.

The MCHP Silver Jubilee Alumni Reunion is officially inaugurated by Dr Sharath K Rao, Pro Vice Chancellor, Health Science and the founding President of the MAHE Alumni Association Regd, highlighted the importance of qualified and competent allied health professionals in the healthcare system and complimented the institution for the quality education, inter disciplinary research. Dr Cherian Varghese, Director, Prasanna School of Public Health, Dr Rohith Singh, Director, MAHE Alumni Relation appreciated the significant growth of the institution and the reputed alumni of the institution.

Dr G Arun Maiya Dean Manipal College of Health Professions, highlighted the genesis, significant expansion, growth of the institution in the last 25 years and highlighted that more than 70% of the MCHP alumni were placed across the globe in reputed institution. In the Silver jubilee alumni reunion more than 500 alumni participated from various part of the globe. The distinguished alumni achievers of the institutions were felicitated during the function.

Dr Shovan Saha, Chair, Institutional Alumni Relations MCHP, and Dr Venkataraj Aithal, Associate Dean provided the overview of the alumni activity. The significant Alumni Achievers of MCHP were felicitated during the function. Dr Sheela, proposed the vote of thanks.

17, Dec 2024
Branded Supply Set to Surge with 253.16 Mn Sqft in Pipeline, Inventory Overhang Drops to 14-Month Low

Mumbai, 17th December 2024i: New housing supply in 2024 remained relatively tepid compared to peak-year 2023 due to elections-related approval delays in H1, and state elections in H2. However, there will be a spurt of new housing supply by listed developers in 2025.

ANAROCK’s data analysis of the top 11 listed developers (*) shows that at the beginning of FY 2025, they announced plans to launch 253.16 Mn sq. ft. of new supply across cities over the next few years. Interestingly, of this total planned supply, just 23% (approx. 57.15 Mn sq ft.) were launched in H1 FY 2025, indicating a strong new supply pipeline over the coming quarters.

Among the top 11 listed players, Bengaluru-based Prestige Group – with 75 Mn sq. ft – has the highest new supply planned over the next few years. Of this, they launched just 10.05 Mn sq. ft. (or 13%) in H1 FY2025 across geographies. In early September, the Group indicated an overall project pipeline of at least 60 Mn sq. ft.

Signature Global has the second-highest launch plan with approx. 29.3 Mn. sq. ft. over the next few years. In H1 FY2025, they launched approx. 9.5 Mn sq. ft. (32%) of their scheduled supply.

Listed Developers Planned Supply (Mn. Sq. ft.) since FY2025 start Launched Supply (Mn sq. ft.) in H1 FY2025 % Launched
Prestige Estates 75 10.05 13%
Keystone Developers 21.98 3.12 14%
Godrej Properties Ltd. 21.9 15.4 70%
Sobha Limited 16.84 3.53 21%
Brigade Enterprises 12.61 3.7 29%
DLF Limited 37 3 8%
Lodha Group (Macrotech) 10.1 3.6 36%
Mahindra Lifespace 6.42 0.69 11%
Signature Global 29.3 9.5 32%
Kolte Patil 7.97 2.21 28%
Puravankara Ltd. 14.04 2.35 17%
Total 253.16 57.15 23%

prashant

Dr. Prashant Thakur, Regional Director & Head – Research, ANAROCK Group, says “Various factors indicate that 2025 will see significant new supply added across cities, particularly by these listed developers. Amid high demand for their branded offerings, they have been aggressively tapping the capital markets via Qualified Institutional Placements (QIPs) for their expansion. Several of these players raised as much as INR 12,801 Cr via QIPs in 9M 2024. Much of these funds are earmarked for land acquisition and to launch residential projects. These players are more than adequately funded.”

“Also, the inventory overhang across the top 7 cities is at its lowest best – 14 months as of 9M 2024. This alone will prompt developers to meet the robust demand for their offerings with more supply across cities.”

Moreover, only 23% of the overall planned supply announced early in this financial year was launched in H1 FY2025, due to the general and state elections, which slowed down project approvals. With elections now over, the next few quarters will likely see multiple new launches by these developers.

Inventory Overhang in Top 7 Cities as of 9M 2024-end

ANAROCK data shows the inventory overhang across the top 7 cities down to 14 months by 9M 2024-end, from 17 months in the corresponding period of 2023. This is the lowest-best inventory overhang in the last decade. This low inventory overhang will also prompt developers to add more supply to the market.

“City-wise, Hyderabad has the highest inventory overhang of 19 months among the top 7 cities, while Bengaluru has the lowest at just 8 months,” says Dr. Thakur. “In the last two years, Bengaluru saw its unsold stock drop by 6 months while Hyderabad saw a dip of just two months. Hyderabad also saw considerable new supply infusions in the last two years.”

17, Dec 2024
Artha Global Opportunities Fund Relocates from Mauritius to GIFT City, Pioneering in Distressed Debt Investment

Mumbai, 17th December 2024: Artha Global Opportunities Fund, a Mauritius headquartered and SEBI-registered fund investing in distressed assets and special situations in India has become the first Foreign Portfolio Investor (FPI) to move its domicile from Mauritius to GIFT City, Gandhinagar in response to PM Modi’s ambition to make GIFT city a world class international financial services centre (IFSC).

sachin

“Our Radiant Capital Global Opportunities Incorporated VCC Sub Fund 1, launched under the Variable Capital Company (VCC) structure in Mauritius in 2023, has become the first SEBI-registered Category I foreign portfolio investor specialising in distressed assets; to relocate to GIFT City,” said Sachin Sawrikar, Founder & Managing Partner, Artha Bharat Investment Managers IFSC LLP. “This relocation of the funds permanent establishment aligns with Prime Minister Modi’s vision to establish GIFT City as a global financial hub.”

As part of the transfer of domicile, Radiant Capital Global Opportunities VCC Sub Fund 1 will merge into a newly established, IFSC-registered entity named the Artha Global Opportunities Fund. This special situations/distressed debt fund, is awaiting lenders’ No Objection Certificates (NOCs) to finalize the transition. The fund, with a planned lifespan of 7 years, invests in Security Receipts (SRs) issued by Asset Reconstruction Companies (ARCs) in India. Artha Bharat carefully selects SRs representing non-performing loans that are backed by operational assets to ensure that the fund realises returns for investors within its fund life.

“Our Artha Global Opportunities Fund is on track to deliver over 5x returns on invested capital to unitholders, showcasing our ability to achieve exceptional results,” added Sawrikar.

The Fund is managed by Artha Bharat Investment Managers IFSC LLP, promoted by Sachin Sawrikar, a private equity industry veteran and former SBI Mutual Fund equity fund manager.

In order to give further heft to PM Modi’s vision for GIFT city, Artha Bharat also plans to make it’s IFSC operations, a base for its growth plans to launch 3 new funds. This will help grow its Assets Under Management (AUM) from INR 1,100 crore to $1 billion within the next three years. The funds will be marketed to Non-Resident Indians (NRIs) living overseas and also to Ultra High Net Worth Individuals (UHNIs) in India, seeking global diversification.

“As a pioneer in GIFT city, the new funds we plan to launch will further diversify our portfolio and meet the evolving needs of global investors.”

Strategic New Fund Launches in 2025

Building on its strong track record, Artha Bharat plans to introduce three innovative funds in 2025:

  • Hedge Fund (US Retail Sector): This fund targets alpha generation of 3%-5% above market returns quarterly by taking long/short positions in the US retail sector.
  • Global Arbitrage Fund: Designed for stable, low-risk US$ returns of 8%-10% annually by employing arbitrage strategies.
  • Fixed Maturity Plan (FMP): Targeting 9%-10% annual returns in USD over a 3-4 year horizon. This fund is structured for predictable income.

Benefits of GIFT City Relocation

Artha Bharat believes that moving their permanent establishment from Mauritius to GIFT City will bring multiple benefits. According to Sawrikar, the regulator in GIFT City is highly approachable and business-friendly. “While the regulations initially followed a domestic model that involved micromanagement, they have evolved into a more conducive framework for an IFSC. This flexibility has made it easier for us to navigate the regulatory environment and focus on our growth,” he added.

Artha Bharat expects that having a nearshore presence in the Gandhinagar IFSC will help them attract a larger pool of talent in India for their operations as compared to what is available in a smaller nation such as Mauritius. “Unlike foreign portfolio investors (FPIs) based in other jurisdictions, we now have a physical presence in India with a dedicated team. This local presence helps us access a strong talent pool and provides valuable insights into the Indian market. We believe this will significantly enhance the fund’s performance going forward,” said Sawrikar.

17, Dec 2024
A Delicious 2024 Finale: SGF India Announces Six New Locations

New Delhi, India – December 17th, 2024 – SGF India, a leading vegetarian dining brand, continues its remarkable growth trajectory with plans to launch new outlets in five prime locations before the end of 2024. The upcoming outlets will open in Shakti Nagar, Amritsar, Bhopal, Muzaffarnagar, and Gurgaon’s Conscient One, further cementing SGF’s presence across India.

This announcement follows the successful opening of SGF’s Sainik Vihar outlet, which has already become a favorite among food enthusiasts. Founded in 2012 by visionary entrepreneur Mr. Kewal Ashwani Ahuja, SGF has revolutionized vegetarian dining with its innovative soy-based chaaps, tandoori delights, and authentic North Indian cuisine.

Mr. Kewal Ashwini Ahuja, Founder of SGF India (1) (1) (1) (1)

“As we expand to these vibrant locations, our mission remains the same delivering a unique, nutritious, and flavor-packed dining experience. This milestone brings us closer to our vision of making vegetarian dining a celebrated lifestyle across India,” said Mr. Kewal Ashwani Ahuja, Founder & CEO of SGF India.

SGF’s expansion strategy is a testament to its commitment to providing high-quality, health-conscious cuisine in modern, welcoming spaces. With over 100 outlets already operating across India, SGF’s journey to 200 outlets by 2025 remains well on track. Each new location will feature SGF’s signature live tandoor counters, freshly prepared dishes, and a vibrant ambiance that incorporates educational graffiti showcasing the benefits of soy-based dining.

The upcoming outlets promise to bring SGF’s hallmark offerings of protein-rich soy chaaps, flavorful North Indian dishes, and refreshing summer coolers to new audiences. These openings align with SGF’s vision to redefine vegetarian dining while maintaining its core values of taste, nutrition, and affordability.

17, Dec 2024
Karate Girls’ Will Be One of the Most Compelling Shows, Says Manav Gohil on Amazon MX Player

Mumbai, 17 December, 2024: Amazon MX Player, Amazon’s free video streaming platform, recently released the much-anticipated drama, Karate Girls. This slice of life series masterfully encapsulates the lives of Komal and Abha as their worlds converge, igniting a tale of intense rivalry, drama and fueling a karate driven narrative. As the story unfolds, Karate Girls keeps viewers captivated with a blend of thrilling action and heartwarming moments of self-discovery, friendship, and resilience. Featuring an incredible cast including Ashlesha Thakur, Celesti Bairagey, Manav Gohil, and Meiyang Chang in pivotal roles, the show promises an engaging and emotional journey.

vibe

Manav Gohil, who essays the role of Ajay Kadam in the drama, highlights what makes this series truly unique. He explained, “I believe this show stands out because, while it has a thrilling karate backdrop, it also delves into authentic emotions, with deeply nuanced characters and their specific development. The script beautifully intertwines all these elements, making everything feel natural and believable. It’s an engaging, well-paced story that I’m confident will become one of the most compelling shows in the days to come.”

He further adds, “Karate Girls feels like a personal transition for me, marking a shift from the kind of work I’ve done to the kind I aspire to do. I am eager to explore more scripts, OTT projects, and some film roles in 2025. Karate Girls is a truly unique show, as it has a distinct flavor, and I wouldn’t be surprised if audiences might want a season two or three and beyond”

Get ready for a knockout combo of love, drama and karate as Abha and Komal’s epic rivalry unfolds, now available to stream for free on Amazon MX Player, on Amazon’s video platform through mobile apps, the Amazon shopping app, Prime Video, Fire TV, and connected TVs. Don’t miss out on this exciting journey—tune in now.

17, Dec 2024
Libas Opens Exclusive Bridal Outlet at Omaxe Chowk, Elevating Retail Landscape

Omaxe Chowk is set to redefine the retail experience with the launch of Libas’ exclusive bridal outlet. The 2,200-square-foot space brings an elegant and curated selection of bridal and festive wear, cementing Omaxe Chowk’s position as a dynamic blend of tradition and modern luxury.

The new store aligns with Libas’ #SajDhajKe campaign, positioning the brand as a one-stop destination for all festive and occasion wear needs. With dedicated sections for lehengas, sarees, ready-to-stitch collections, and the exclusive Libas Art Collection, the outlet features premium fabrics, intricate embellishments, and timeless designs, crafted for the modern bride who seeks elegance and exclusivity.

omaxe

Mr. Jatin Goel, Executive Director of Omaxe Group, stated, “The opening of Libas’ bridal outlet at Omaxe Chowk is a strategic move that reinforces our vision of offering a premier retail destination blending heritage and luxury. Libas, with its commitment to high-quality bridal and festive wear, aligns with our ethos of delivering exceptional shopping experiences. This store will not only elevate the retail offerings at Omaxe Chowk but will also enhance the retail culture of Chandni Chowk, setting new standards in luxury shopping and reinforcing Omaxe Chowk’s position as a top-tier destination in Delhi.”

The launch of Libas’ bridal store further solidifies Omaxe Chowk as the ultimate retail hub in Chandni Chowk, offering a carefully curated mix of traditional charm and contemporary sophistication. Omaxe Chowk is already home to renowned brands like Tasva, White Hanger, Ram Chandra Krishan Chandra, Chhabra 1818, Odhni, and Koskii. With Libas now joining the fold, the destination continues to attract a discerning clientele seeking the perfect blend of luxury and cultural richness.

This exclusive bridal outlet is a reflection of Omaxe Chowk’s commitment to blending cultural richness with contemporary retail experiences, establishing it as the ultimate destination for discerning shoppers.

17, Dec 2024
New Slack Workforce Index Shows 61% of Indian Desk Workers Embrace AI in Their Roles

BANGALORE, INDIA, December 17, 2024 — AI adoption is on the rise in India with 61% of Indian desk workers using AI in their jobs and 80% excited about the prospect of AI replacing some tasks, according to Slack’s new Workforce Index. India’s progress in AI adoption underscores the growing prioritization of AI among its executives and reflects a heightened sense of urgency among business leaders to unlock its transformative potential.

While Indian workers are leading the way on AI adoption globally, the research points to some uncertainty and discomfort around AI usage. 21% of Indian workers report feeling uncomfortable admitting AI use to their managers for fear they might be seen as incompetent, lazy, or cheating.

Why it matters: According to McKinsey, AI could increase corporate profits by $4.4 trillion a year, and Salesforce research finds that sales teams using AI are 1.3x more likely to see revenue increase than those who don’t use it. To realize the benefits of AI, however, employers need to encourage employees to use the technology and equip them with the training and guidance needed to work successfully in this new era.

Rahul Sharma, Vice President – Sales, Salesforce India, said, “India’s workforce is leading the way in AI adoption, with 61% of desk workers already integrating AI into their roles. This enthusiasm highlights the transformative potential of AI and its alignment with leadership priorities for innovation and upskilling. However, to fully harness AI’s benefits, there remains uncertainty that agents can address. By introducing AI agents with clearly defined roles and guidelines, businesses can reduce worker anxiety and foster seamless integration into daily tasks.”

Global and India Findings: India Outpaces in AI Adoption

India’s focus aligns closely with leadership goals

Indian workers are leveraging AI to align with leadership priorities more effectively than their global counterparts. While global executives want employees to focus on upskilling and innovation with the time saved by AI, Indian workers are already embracing these priorities. The top activities Indian employees expect to prioritize with AI-enabled time savings include:

  • Learning and skill-building
  • Innovative or creative work projects
  • Advancing work on core projects

India’s forward-thinking approach highlights its leadership in AI adoption, with its workforce demonstrating greater alignment with executive expectations.

Still, some workers hide AI use out of fear, confusion

Despite the enthusiasm, some Indian workers remain hesitant to disclose their use of AI at work. About 21% of Indian desk workers said they feel uncomfortable admitting to their managers that they used AI for common workplace tasks. Key reasons for this discomfort include concerns about job security, fear of being perceived as less competent, or being seen as lazy.

Workers expect AI-savvy employers

Indian workers want to skill up on AI as 94% feel an urgency to become an AI expert. However, 40% of Indian workers have spent less than five hours total learning how to use AI, and 30% of global workers say they’ve had no AI training at all, including no self-directed learning or experimentation.

Employers will need to solve for the gap in training and get clear about AI guidelines, as current employees and new professionals entering the workforce will gravitate to more supportive workplaces.

  • Global workers with guidance to use AI saw a 13% increase in AI adoption since January, while global workers with no guidance to use AI only saw a 2% increase, from 8% to 10% since January.
  • 98% of Indian workers say that a prospective employer’s ability to provide and enable workers on AI tools is a factor in their job search.
  • Nearly 2 in 5 workers, globally, say they’d prefer working for companies that provide AI tools and enable their use.
  • Globally, people in their first job are 1.8x times more likely to say AI enablement is a “very important factor” in their job search.
17, Dec 2024
RCI Boosts Karnataka’s Luxury Tourism with New Resorts in Collaboration with Rashi Eco Tourism

New Delhi, 17th Dec 2024: RCI, a global leader in vacation exchange services, is excited to announce its latest affiliation with Rashi Eco Tourism Limited in Karnataka. This partnership will bring new opportunities for travellers seeking unique and eco-friendly experiences.

This collaboration provides members access to three of Rashi Eco Tourism’s resorts across Karnataka – Guhantara in Bangalore, Jhari Eco Stay in Chikkamagaluru, and Shilhaandara in Ramanagara. Each resort offers a unique experience, from living in cave-like rooms to enjoying private waterfalls and experiencing one of the country’s longest ziplines.

Guhantara, located off Kanakapura road in Bangalore, is a fascinating underground resort designed to create an experience of living inside a cave, complete with mud-plastered roofs, rocky wall formations, and tribal paintings. The resort offers 20 rooms all equipped with modern amenities, set on an expansive agricultural land.

Jhari Eco Stay, nestled in the lush greenery of Chikkamagaluru, spans over 6 acres plus, an additional 12 acres of coffee plantation. This eco-lodge offers a serene retreat amidst nature, featuring a private waterfall exclusive for its guests.

Shilhaandara in Ramanagara, spread over 3.5 acres plus 10 acres of mango plantations, offering a blend of natural beauty and adventure activities. It houses an elegant 800ft monolith and has one of the longest ziplines in the country. Each property offers a unique blend of luxury and connection with nature, promising unforgettable experiences for their guests.

“Rashi Eco Tourism Limited has been commendable in conceptualizing and designing many landmarks. We are delighted to partner with them and believe this partnership will offer our members more diverse and exciting vacation options,” said Lucas Ramos, Senior Director of Travel & Membership for Asia, Pacific & India.

Mr. C. H. Ramesh and Mr. S. N. Ramesh, founders of Rashi EcoTourism pvt ltd, Krushika and R-Square Designs Pvt. Ltd etc.. expressed excitement about the affiliation- “We are thrilled to partner with RCI. It will be an amazing journey to serve a global audience. Through this collaboration, we promise to provide members with the best offerings and experiences.”

This new affiliation is a commitment to expanding eco-tourism and providing outstanding, creatively designed hospitality experiences to the members.

17, Dec 2024
MediBuddy Pioneers Workplace Wellness Revolution, Achieving 86% Success in Anxiety Management

Mumbai, 17 December 2024 – MediBuddy, India’s largest digital healthcare platform, released insights from its corporate wellness initiatives, highlighting the critical need for integrated, holistic healthcare solutions in the modern workplace. According to data, 41% of employees from MediBuddy’s cohort face anxiety and mental health issues highlighting the magnitude of the problem and emphasising the pressing need for accessible and effective mental health support across workplaces.

 The insights further highlighted that 21% of employees struggle with work-life imbalance, 17% deal with anxiety, 9% are coping with grief, and 5% are affected by depression.

 Recognising the employee well-being, MediBuddy deployed a comprehensive wellness intervention program that goes beyond traditional health support. This approach leveraged advanced psychological methodologies, including the transtheoretical model of behavioural change, personalised counselling, and evidence-based psychotherapy techniques such as motivational interviewing, mindfulness practices, and cognitive behavioural therapy.

 The results of the intervention were transformative. In the post-coaching stage, outcomes are categorized into two distinct phases. The action phase marks the period where participants actively apply the coping skills and techniques they have learned to manage specific mental health conditions. This phase is followed by the maintenance phase, where these behavioral changes become ingrained habits, allowing participants to seamlessly and automatically integrate them into their daily lives, fostering long-term mental well-being.

 Employees experiencing general stress saw a significant shift, with 55% moving to an action phase and 18% developed the skills to effectively manage their stress. Work-life balance showed equally promising outcomes, with 74% of participants progressing to an action phase and 15% maintaining improved balance.

 Satish Kannan, Co-founder & CEO, MediBuddy, said, “Preventive mental health care is as essential as physical health care—it is the foundation of overall well-being. At MediBuddy, we believe that addressing mental health proactively and integrating it into comprehensive wellness programs empowers individuals to lead healthier, and more balanced lives. Our focus remains on fostering resilience and creating meaningful, lasting impact through personalised support and innovative interventions.”

 The program demonstrated remarkable success in anxiety reduction, with 86% of participants taking active steps to address their anxiety and 5% maintaining low anxiety levels, a significant leap from 100% in the contemplation stage pre-coaching. All participants dealing with depression (100%) received symptomatic support through therapy and referrals. Additionally, 91% of individuals coping with grief reported marked improvements, where no progress had been previously recorded.

 These outcomes exemplify the effectiveness of MediBuddy’s holistic mental health programs in empowering individuals to achieve lasting behavioural change. By integrating mental health as a core component of overall wellness, MediBuddy is driving a much-needed shift in how workplace well-being is approached.

17, Dec 2024
Bajaj’s 3D Anamorphic Outdoor Hoarding in Bangalore Showcases Innovation and Durability

Mumbai, 17 December 2024: Bajaj, a leading brand in India’s consumer appliance industry, is redefining brand visibility with its cutting-edge “Built for Life” outdoor campaign. This revolutionary initiative features 3D anamorphic technology, creating an immersive and visually stunning experience on a hoarding at Garuda Mall, Bangalore. The campaign highlights Bajaj’s focus on product innovation, advanced features, and enduring durability, presenting a bold vision of a modern and forward-thinking brand.

This campaign brings to life three of Bajaj’s flagship categories – water heaters and mixer grinders. By showcasing the brand’s commitment to innovative engineering and contemporary design, the initiative positions Bajaj as a leader in crafting appliances that blend cutting-edge technology for lasting toughness.

The centerpiece of the campaign is a series of captivating 20-second videos. Each begins with a metallic shutter, emblazoned with the Bajaj logo, sliding open to reveal a futuristic high-tech space. Against a backdrop of dynamic visuals, hero models are introduced through sleek 3D animations. These appliances come to life, rotating gracefully in 3D, before seamlessly transitioning to their ideal placement in a consumer’s home.

Mixer

The videos spotlight the top-of-the-line features of Bajaj’s durable range of products:

  • In Water Heaters: The newly launched Pentacle Digi (that comes with a remote and digital Display) water heater and the popular Contempo Water Heater with Marine Grade Glass Line Coating and 10 Years Warranty on the DuraAce Tank (TM).
  • In Mixer Grinders: The latest Evoque 4 Jar (1000 Watts) Mixer Grinder, made specially for kitchens in South India where all 4 jars are Military Grade jars and have the DuraCut (R) Blade with Lifetime Warranty

 Devika Sachdev – Head of Advertising & Brand Management commented, “The ‘Built for Life’ anamorphic hoarding marks a new chapter in how we connect with our audiences. By using 3D anamorphic technology, we are not just showcasing our brand and our range of durable products but are in fact creating an immersive experience that reflects Bajaj’s vision of innovation and modernity. This campaign is about redefining how consumers see and engage with us in a rapidly evolving digital landscape.”

This visually engaging campaign builds on Bajaj’s previous CGI-driven initiatives, underlining the brand’s mastery of advanced digital storytelling to resonate with modern, tech-savvy audiences. The “Built for Life” campaign exemplifies Bajaj’s forward-thinking ethos, combining durability and innovation with a focus on design excellence. Amplified through digital channels, the campaign bridges the gap between cutting-edge technology and practical, everyday use. It reinforces Bajaj’s reputation as a brand that consistently delivers quality and innovation to the Indian market.

Through this industry-first approach, Bajaj reaffirms its commitment to creating appliances that not only meet the evolving needs of consumers but also integrate seamlessly into their lives—truly “Built for Life.”