Author: Team

Marol Naka Metro Station in Mumbai Now Fevicol-Branded

Mumbai, 14 March 2025: Fevicol, India’s most iconic adhesive brand from Pidilite Industries Ltd., today announced the renaming of Marol Naka Metro Station to ‘Fevicol Marol Naka.’ This move is not only a tribute to the brand’s deep-rooted connection to the city but also a heartfelt homage to its visionary founder, the late Shri Balvantray Kalyanji Parekh, fondly known as the ‘Fevicol Man,’ on his 101st birth anniversary.

The renaming of the metro station not only reinforces Fevicol’s brand presence but also honours the vision of the man who built a great organization on the simple philosophy of bringing people and materials together seamlessly. The strategic partnership was facilitated by Madison Outdoor Media Solutions (MOMS).

As part of this transformation, one of the vestibules of the Marol Naka station has been turned into a walk-through gallery, showcasing Fevicol’s legendary advertisements from over the years. With the unique approach – setting Fevicol apart from other stations, the focus was to thoughtfully curate a space that connects audiences with the timeless and humorous Fevicol ads, which have brought smiles to Indians across generations. Commemorating the brand’s rich legacy, this unique exhibit allows commuters to relive Fevicol’s most memorable campaigns that have shaped Indian advertising. Additionally, multiple digital screens across the station have been dedicated to playing Fevicol’s iconic ads, ensuring that passengers experience the brand’s creative storytelling while in transit.

Speaking on this occasion, Bharat Puri, MD of Pidilite Industries, said, “At Pidilite, we believe in building lasting bonds. Our founder, Late Shri. Balvantray Kalyanji Parekh, realized his dreams in Mumbai and started the first manufacturing facility in this area. Celebrating his 101st birth anniversary, we honour his legacy and our connection to this city. The neighbourhood is now home to multiple Pidilite offices—this initiative brings immense pride to our employees who frequent this station daily.”

Jayesh Yagnik, CEO, MOMS, said, “As Fevicol continues to be an integral part of everyday life in India, it’s only fitting that we chose a platform that is central to the daily routines of millions of Mumbaikars. The Marol Naka Metro Station, as a key interchange hub, allows Fevicol to reach its target audience effectively and meaningfully. Madison’s meticulous approach has ensured this partnership is executed flawlessly, with a lasting impact for both Fevicol and Mumbai Metro.”

Mr. Rohit Chopra, COO, Times OOH said “We are thrilled to welcome Fevicol as the exclusive station branding partner at Marol Metro Station. As the sole concessionaire of Mumbai Metro Line 1, Times OOH is committed to delivering impactful brand experiences through high-visibility transit media solutions. This collaboration reinforces the power of metro advertising in connecting brands with millions of daily commuters, creating a lasting impression in a highly engaging environment. Marol is an elevated metro station on Mumbai Metro’s Line 1 (Blue Line), serving the Marol neighbourhood in Andheri (East), Mumbai. Andheri, being a key Commercial and residential hub in Mumbai, makes it an ideal station to build brand value while targeting a diverse audience. We are confident that this station will prove to be a valuable addition to the brand’s marketing initiatives.”

TVS and Petronas Collaborate to Advance Indian Motorsport Excellence

Bengaluru, March 14, 2025: TVS Motor Company (TVSM) – a leading global automaker in the two and three-wheeler segment – has further strengthened its partnership with PETRONAS Lubricants International (PLI) to elevate the Indian motorsport landscape. Under this expanded alliance, PLI will continue to be the title sponsor of TVS Racing – the country’s first factory racing team – for the next three years, supporting the team’s participation in the Indian National Supercross Championship (INSC), Indian National Rally Championship (INRC), and Indian National Motorcycle Racing Championship (INMRC). This partnership reaffirms the shared commitment of two companies towards promoting motorsports in India while reinforcing PLI’s position in the country’s high-performance lubricants market.

PETRONAS has been the title sponsor of TVS Racing across the 2022-2023 season, complementing the team’s four-decade legacy in Indian motorsports. As part of this partnership, PLI will continue as the official supplier of after-market oils to TVSM’s extensive dealership network. The PETRONAS TVS TRU4 product range will offer premium semi and full synthetic lubricants designed for high-performance TVS motorcycles, further enhancing engine efficiency and longevity. This collaboration not only reinforces PLI’s footprint in India’s two-wheeler market but also aligns with TVS Racing’s commitment to innovation and excellence in motorsports.

Speaking on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Racing is a pioneer of motorsports in India and has consistently secured more than 80% win rate across multiple formats of racing. This racing pedigree directly influences our Apache series, bringing race-derived performance and technology to our customers. With over four decades, TVS Racing has played a pivotal role in democratizing motorsports in India and nurturing world-class talent with its programs like the TVS One Make Championship. Strengthening our partnership with PLI underscores our shared commitment to pushing the boundaries of performance and innovation. Their cutting-edge technology and experience in premier racing events perfectly compliments our vision for the sport. PLI’s expertise in fluid technology, combined with our racing heritage, will continue to shape the future of two-wheeler racing in India.”

Binu Chandy, Chief Executive Officer of PETRONAS Lubricants India (Pvt) Ltd said, “Our collaboration with TVS Racing has been instrumental in demonstrating the synergy between high-performance lubricants and motorsport excellence. This partnership not only strengthens our presence in India’s dynamic two-wheeler market but also aligns with our broader energy ambitions in the country. Our motorsports legacy, combined with TVS Racing’s dominance in Indian motorsports for over 40 years, positions us to drive the sport forward. We are excited to support TVS Racing as we continue this journey together.”

TVS Racing continues to dominate national and international motorsports, with Aishwarya Pissay extending her winning streak at the Bajas Championship and the TVS Asia One Make Championship (OMC) concluding a successful third season with 15 racers from nine countries. On the national stage, the team secured Teams & Manufacturer titles in INMRC Pro Stock (165cc & 301-400cc), championships across all INRC categories, and strong podium finishes at the INSC. The 14th season of TVS Indian OMC also wrapped up successfully, featuring 50 of India’s top racing talents.

With its ‘Track to Road’ philosophy, TVS Racing continues to shape the TVS Apache series, integrating race-derived technology into high-performance motorcycles. The PETRONAS TVS Racing Team remains committed to pushing the boundaries of motorsports excellence, setting new benchmarks across key racing formats.

Beyond Key Continues Excellence with Sixth Great Place to Work Certification

14th March, 2025 – Beyond Key, a leading global technology solutions provider, is proud to announce that it has been Certified™ by Great Place To Work® for the sixth time in a row. This prestigious recognition is based entirely on feedback from Beyond Key employees, reflecting the company’s commitment to fostering an outstanding workplace culture.

Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviours that drive revenue growth, employee retention, and innovation.

“We are honoured to receive the Great Place To Work-Certified™ recognition for the sixth consecutive year. At Beyond Key, we prioritize our employees’ well-being, professional growth, and a culture of innovation,” said Mr. Piyush Goel, CEO and Founder of Beyond Key,. “This achievement is a testament to our team’s dedication and passion. We celebrate and thank them for making Beyond Key an exceptional workplace.”

Under Piyush Goel’s leadership, Beyond Key has achieved remarkable milestones, including being recognized as a “Great Place to Work” for six consecutive years, securing a spot among the Top 25 Organizations for Building Culture and Innovation for All, Great Place for Millenials and ranking 35th in India’s Great Mid-Size Workplaces 2024 by Great Place to Work®. Additionally, Beyond Key was named an Inc. 2024 Power Partner Award Winner, and now being named a Great Place to Work for the sixth time in a row has reinforced industry leadership.

Beyond Key continues to foster an inclusive, engaging, and innovative work environment through various initiatives. The company has encouraged specific policies, such as flexible work arrangements, leadership development programs, mental health support, and diversity and inclusion initiatives, resulting in positive outcomes like improved employee satisfaction, higher retention rates, and enhanced collaboration.

At Beyond Key, we take pride in fostering a workplace culture that empowers our employees, ensuring they feel valued, motivated, and supported in their career growth. As a Great Place To Work Certified company, we remain committed to creating an environment where innovation thrives, and our people continue to excel.

Free Pediatric Cardiology Camp Launched by Apollo and RBK Collaboration

Hyderabad, March 14th, 2025: Apollo Institute of Medical Sciences and Research Hospitals (AIMSR), Hyderabad; in association with Rashtriya Bal Swasthya Karyakram (RBSK), Hyderabad District; hosted a Free Paediatric Cardiology Camp at the Hospital premises, today. The Camp was inaugurated by Sri Anudeep Durishetty, IAS, District Collector, Hyderabad. Dr. G. Mukunda Reddy, Additional Collector (Revenue) Hyderabad; Dr. Venkati, District Medical & Health Officer (DMHO), Hyderabad; Dr. K. Manohar, Dean, AIMSR; Ms. Aparna Reddy, Chief Operating Officer (COO), AIMSR; graced the occasion.

Speaking on the occasion Sri Anudeep Durishetty said, happy about this initiative of free Paediatric Cardiology Camp of Apollo Institute of Medical Sciences and Research Hospitals. Rashtriya Bal Swasthya Karyakram, focuses on abnormalities, congenital problems in children at an young age so that corrective actions can be taken as early as possible. Most of these children come from under privileged and poor families and expensive treatment is unaffordable for them. To overcome the situation, we realised Apollo offers advanced, state of the art paediatric care and they are doing this screening and will offer treatment to those needing. These are critical interventions and give a new life to children. I congratulate and appreciate Apollo for coming forward with this initiative and will be a role model to other corporate hospitals, in terms of giving back to the society and giving a new lease of life to the children. We will whole heartedly support such initiatives.

Ms. Aparna Reddy, said, the mission at Apollo is to make international standard care accessible to all. Our paediatric care program is a testament as we serve children from among the poor, under privileged an marginalised sections of the society. Our success rate pertaining to paediatric cardiac care is amongst the best in the world. We are conducting multiple screening camps and over 800 children have been treated in the past two years and we will continue to do it. We would be extremely happy to partner and collaborate with the state government.

Dr. K. Manohar, said, we are doing free screening for around 200 children and in case we detect children with congenital heart problems, we will provide free treatment to them. This program is going on for the last three years and have done over 800 surgeries with 99.5% success rate.

This Free Paediatric Cardiology Camp held between Time: 9:30 AM and 3:00 PM; was conducted to provide early screening, diagnosis, and management of congenital and acquired heart diseases in children. The objective of the camp aims was to offer specialized care to children from underprivileged backgrounds who may not have easy access to paediatric cardiac specialists. The Camp ensures timely intervention and improve long-term health outcomes by detecting heart conditions at an early stage.

Over the years, Apollo Institute of Medical Sciences and Research has successfully screened and treated more than 500 paediatric cardiac cases through this program. These include complex congenital heart defects, acquired heart diseases, and other critical cardiac conditions in children. Our expert team of paediatric cardiologists and cardiac surgeons has performed numerous successful interventions and life-saving surgeries, giving many children a new lease on life. With each camp, we continue our commitment to providing high-quality pediatric cardiac care and improving child health outcomes in the community.

Dr. Abdul Wase, Additional Medical Superintendent, AIMSR; Dr. Amol Gupta, Consultant Pediatric Cardiologist; Dr. Uma Maheshwari, Consultant Paediatric Cardiothoracic Surgeon; Dr. K. Sambamurthy, Consultant Paediatric Cardiothoracic Surgeon; Dr. Sunil Kumar Swain, Consultant Paediatric Cardiothoracic Surgeon Cardiac Anaesthesia & Critical Care; Dr. Meena Trehan, Chief Paediatric Cardiac Anaesthetist & Intensivist; Dr. R. Aparna, Anaesthesia Paediatric Anaesthetist; Dr. D. Shashidhar, Anaesthesia Paediatric Anaesthetist; among others graced the occasion.

R V Karnan Announces Launch of Resuscitation Academy in Telangana

Hyderabad, March 14, 2025: EMRI Green Health Services (EMRI GHS) has established India’s first Resuscitation Academy at its national headquarters in Hyderabad. This academy is the first of its kind in the country, dedicated to excellence in resuscitation training, joining 30 other countries in the world.

Dr. GV Ramana Rao, Director, Emergency Medicine Learning Centre (EMLC) & Research at EMRI set the tone for the inaugural. The 108 emergency ambulance services operated by EMRI till date have attended to over 30 crore emergencies, saving 80 lakh lives and assisting 7.5 lakh deliveries in their ambulances.

R V Karnan, Commissioner of Health & Family Welfare, MD-NHM, CEO Arogyasri Trust, Govt of Telangana was the chief guest and formally announced the launch of the same on Thursday.

Speaking on the occasion, Karnan highlighted that Telangana has better ambulance availability than the national average. While the Ministry of Health and Family Welfare recommends a ratio of one Basic Life Support (BLS) and one Advanced Life Support (ALS) ambulance per 100,000 people, Telangana currently has one ambulance for every 64,500 people. The goal is to further improve this ratio to one ambulance per 50,000 people.

The senior officer emphasized the critical need for Trauma Care to be delivered within the Golden Hour to improve patient outcomes. With support from the World Bank, Telangana is working to enhance its healthcare infrastructure by setting up 100 trauma care centres, aiming to strengthen emergency medical response capabilities. He also highlighted the significance of training and awareness, particularly in CPR, noting that all police personnel in the state, along with 50,000 civilians, have been trained in life-saving techniques.

R V Karnan emphasized the need for Automatic External Defibrillators (AEDs), a portable life-saving device that assess heart rhythm and deliver an electric shock to restore normal heartbeat, especially during sudden cardiac arrest—to be widely accessible, including in public places. He also stressed that all educational institutions should conduct CPR training programs. Additionally, he suggested fostering Public-Private Partnerships to enhance emergency care services.

Subodh Satyawadi, President of EMRI GHS, in his opening remarks reflected on the organization’s journey. What began as a small initiative in 2005 with just a few ambulances has now expanded into a fleet of over 17,000 ambulances. Today, EMRI GHS is recognized as a trusted name in safety and quality pre-hospital care. Through various projects, its emergency response services now cater to nearly one billion people across the country. Mr. Subodh envisions Resuscitation Academy to be platform that will be a beacon of knowledge, innovation and impact in the area of resuscitation education and training in India for years to come.

Ms. Ann Michelle Doll, Executive Director of the Resuscitation Academy Foundation, USA; Prof. (Dr.) Marcus, Director of the Unit for Prehospital Emergency Care, Ministry of Health, Government of Singapore; and Mr. Tore Laerdal from the Laerdal Foundation also graced the occasion. Each of them addressed the gathering, sharing their insights on the occasion.

A demonstration of bystander CPR and high-performance CPR was conducted. Shri Vital Rao from Nirmal town, a CPR survivor, shared his experience, recalling how the 108 Ambulance Service saved his life, expressing his heartfelt gratitude to the team.

The Resuscitation Academy in India (RAI) has been established in partnership with the Global Resuscitation Alliance (GRA). Its primary objective is to enhance cardiac arrest survival rates in India.

India has reported approximately 1.2 million cases of sudden cardiac arrest, yet awareness of CPR remains critically low at just 2%. Additionally, instances of bystander CPR are rare. These alarming statistics underscore the urgent need for enhanced resuscitation strategies. In response to this challenge, the Resuscitation Academy was established.

To mark the occasion, the Inaugural Leadership Workshop of the Resuscitation Academy was held at the EMRI GHS Campus. The two day residential workshop began on Thursday, bringing together over 75 participants. Attendees include practising doctors from institutions like NIMS and Apollo, government health officials, subject matter experts and other key leaders in the field.

The workshop is designed to support the implementation of the Global Resuscitation Alliance (GRA) 10 Steps, recognized as the gold standard for enhancing cardiac arrest survival rates worldwide. The RAI believes that the effective implementation of these ten steps will help improve Return of Spontaneous Circulation in cardiac arrest cases in target regions in India from 2% to 10% by 2030.

Unit for Prehospital Emergency Care (UPEC), Ministry of Health, Government of Singapore, is the technical partner to the workshop under the aegis of Global Resuscitation Alliance

Celebrating 3 Years: Baroda BNP Paribas Mutual Fund Doubles AuM, Surpassing 100% Growth

Mumbai, 14th March 2025: Baroda BNP Paribas Asset Management India Private Limited (‘Baroda BNP Paribas AMC’), has more than doubled its Assets Under Management (AUM) from over Rs 21,000 crore to over Rs 49,000 crore in just three years. This milestone has been achieved by a significant expansion in investment capabilities and reach, reinforcing its position as a leading asset management company in India’s mutual fund industry.

The growth in our AUM over the past 3-years has been supported by strong investment performance. A key driver of the company’s success has been its strategic investment in human capital and processes. The investment management team has more than doubled. This coupled with well-defined investment process, guard-rails, robust risk control and portfolio monitoring has allowed us to help create wealth for investors. Over this period, Baroda BNP Paribas Mutual Fund has broadened its product suite by over 50%, covering active and passive investing, equity, debt, hybrid, multi-asset, thematic, and sectoral funds investing in India and overseas.

“As an organization focussed on serving investors and partners in not just ‘India’, but ‘Bharat’ too, we now have investors from 90% of all pin codes in the country,” said Suresh Soni, CEO, Baroda BNP Paribas Asset Management India Private Limited. We have seen strong growth in our distribution network which includes leading banks, national distributors, certified financial planners, SEBI registered investment advisors among others. We believe our continued focus on investment performance along with increasing distribution and reach should help us double our AuM again over the next 3 years. Our mission is to empower investors nationwide to participate in immense potential of India’s economic growth and financial markets. We are committed to foster prosperity across India and Bharat as part of our brand promise of ‘Together for More’. said Mr Soni.

“Several of our funds are among the top performers in their respective categories. Our focus remains on aiming to deliver consistent returns, generating alpha, and creating wealth for investors across short, medium, and long-term horizons,” said Sanjay Chawla, CIO – Equity, Baroda BNP Paribas AMC. The performance has been driven by research-backed investment strategies and robust processes across multiple asset classes.

In addition to domestic markets, the AMC has also seen significant success in attracting foreign flows into India. The fund house has successfully raised offshore equity funds from institutional and retail investors in Europe, South Korea, and Japan. “Despite recent trends of FIIs outflows from India, our offshore funds’ AUM has doubled from $220 million to $460 million over the past three years. Global investors, including pension funds and family offices, recognize India’s strong economic potential and are looking to make long term allocations to this market,” said Jayesh Gandhi, Head – Offshore Advisory & AIF, Baroda BNP Paribas AMC.

“With the onset of rate cut and regular liquidity easing measures, we expect interest rates domestically to have a downward bias in FY26.This has opened up opportunity for investors to benefit from spread compression and bull steepening of the yield curve. This should lead to greater investor participation in Fixed Income funds. Over past 2 years, Baroda BNP Paribas Mutual Fund has been increasing its exposure to REITs and INViTs in various funds. This segment offers interesting opportunities for investors, and we expect it to grow significantly in future.” said Prashant Pimple, CIO – Fixed Income, Baroda BNP Paribas AMC.

The AMC is also working to attract investment in the offshore fund space by leveraging its retail license from the International Financial Services Authority (IFSCA) in GIFT City, India’s international financial hub. “This license will allow us to play a role in realizing PM Modi’s vision of turning GIFT city into an international financial services centre, rivalling regional peers in Asia and the middle east,” Mr. Soni concluded.

NTT DATA Expands Capabilities as Global Managed Service Provider in SAP PartnerEdge Run Program

London — March 13, 2025 —NTT DATA, a global digital business and technology services leader, today announces it has joined the SAP PartnerEdge program with a “Run” focus as a managed service provider (MSP)and will offer value-add services based on cloud solutions from SAP such as the RISE with SAP and GROW with SAP solutions and SAP Business AI as a full service package to customers around the globe. Joining SAP PartnerEdge, Run builds on NTT DATA’s SAP global partner status and helps position NTT DATA as a one-stop shop for cloud solutions from SAP.

As part of SAP PartnerEdge, Run, NTT DATA can help businesses harness the power of SAP Business Suite and cloud solutions from SAP by managing the complexities of implementation, management and service delivery. About 69% of tech leaders worldwide say they are very or extremely concerned about the growing amount of technology investments required to remain competitive, according toan IDC Info Snapshot, sponsored by SAP[1]. Working with an MSP like NTT DATA allows businesses to focus on their core objectives, innovate with confidence and achieve sustainable growth in a rapidly evolving digital landscape.

“Tech debt has risen to a business level-risk that slows innovation and increases costs in a world where global organizations can afford neither,” said Abhijit Dubey, CEO, NTT DATA, Inc. “This expanded partnership with SAP combines our strengths to help joint clients simplify their tech stacks and make smarter and more strategic investments in areas like AI, cloud and automation that can improve competitiveness and efficiency. We’re excited to build on our 35-year history and identify new ways to innovate for clients and better align their tech investments for future growth.”

“Our partnership with NTT DATA showcases the power of our ecosystem in driving customer success. By combining our cloud solutions and NTT DATA’s deep expertise, we can help businesses accelerate their digital transformation and drive innovation with confidence, efficiency, and agility,” said Thomas Saueressig, of the Executive Board of SAP SE, Customer Services & Delivery.

One of the standout features of working with NTT DATA as a managed services provider is its “Anything-as-a-Service” approach, a one-stop-shop offering. By bundling all services, including cloud solutions from SAP and NTT DATA’s value-added services, into one comprehensive agreement, clients can benefit from fully managed, end-to-end cloud solutions. This streamlined approach also leverages over 35 years of NTT DATA’s experience as a trusted SAP partner, ensuring seamless communication and expert support throughout the engagement.

“We are extremely proud to be selected by SAP to offer this service package globally, as it aligns perfectly with our forward-looking cloud strategy. As a leading SAP managed service provider, NTT DATA centrally coordinates all services to help clients innovate and achieve scalable, data-driven success. We enhance this support by leveraging cloud solutions from SAP with SAP Business AI and our value-added services,” said Norbert Rotter, CEO, NTT DATA Business Solutions.

NTT DATA delivers strategic market advantages and benefits for clients through this MSP program including:

• Value-added services and high-value solutions: Fully managed end-to-end solutions, including transformation and migration services, proprietary IP including Cloud Concierge for use with RISE with SAP, Application Management Services, advisory and sustainability services
• Industry solutions: The global collaboration between SAP and NTT DATA will deliver significant value for clients in industries such as life sciences, discrete industries, higher education, utilities and agriculture
• Single point of contact: Clients benefit from a single point of contact through local NTT DATA professionals who provide deep domain expertise across business software, management, and service needs.
• Flexible and attractive commercial model: NTT DATA offers flexible pricing models, covering the MSP “Anything-as-a-Service” offering
•  End-to-End responsibility: NTT DATA manages the client relationship holistically throughout the entire life cycle, ensuring seamless integration, continuous support, and proactive management from initial consultation to ongoing optimization and innovation