28, Feb 2025
Ola Electric Maintains Top Spot in EV 2Ws, Selling 25,000 Units and Capturing 28percentage Market Share

Bengaluru, February 28, 2025: Ola Electric, India’s largest pure-play EV company, today announced its sales for the month of February 2025. Backed by a strong S1 portfolio and sales-and-service network of 4,000 stores across the country, the company sold more than 25,000 units in February with a market share of over 28%, cementing its market leadership in the EV 2W segment.

Ola Electric S1 Portfolio

Spokesperson, Ola Electric Mobility Limited, said, “We have successfully maintained a strong sales momentum & leadership position through the month of February. Owing to our wide scooter portfolio across mass and premium segments and our network of 4,000 stores across India, we are now witnessing a strong uptick in demand beyond urban cities from Tier 3 & 4 towns. With our Roadster X deliveries scheduled next month, we are confident of further accelerating the EV adoption across the 2W category in India.”

The company recently announced the renegotiation of its contracts with its vehicle registration agencies, a move that temporarily affected registration numbers on the VAHAN portal during February 2025. The negotiations aim to reduce costs and streamline the registration process.

28, Feb 2025
Celebrating Indian Weddings: MMTC-PAMP Launches Film Series to Redefine Gifting Culture

Mumbai, February 28, 2025: MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, today unveiled a new film series campaign titled ‘A Legacy of Gifting Tradition’ to redefine the gifting culture at Indian weddings. A brand renowned for purity and craftsmanship of its gold and silver products, MMTC-PAMP launched the unique and heartfelt four-part wedding film series that transcends conventional gifting.

The innovative campaign comprises a series of wedding stories from different regions of India, highlighting traditional customs and cultural nuances while showcasing MMTC-PAMP’s curated range of gifting products. The films presents unforgettable moments of gifting, where precious assets are passed on from one generation to the next, creating legacies and memorable experiences for both the giver and the receiver.

MMTC-PAMP Launches New Film Series to Redefine Gifting Culture at Indian Weddings - Hindi

Speaking on the occasion, Mr Vikas Singh, Managing Director & CEO of MMTC-PAMP remarked, “MMTC-PAMP’s bouquet of purest 24k 99.99%+ gold and silver offerings mirrors the values, customs and traditions of the Indian culture. Since inception, it has been our unswerving commitment and promise to offer only the purest of products to our customers. Over the years, India’s relationship with Gold has only become stronger, especially during festive and wedding seasons. At MMTC-PAMP, it has been our constant endeavour to craft unparalleled products that serve as exquisite, tangible and appreciating gifts during auspicious occasions.”

The aim of these films is to transform the gifting culture around weddings. Instead of the common practice of cash gifts, MMTC-PAMP offers purest 24k 99.99%+ gold and silver products that hold long-term value, beauty, and sentiment, positioning them as ideal choices for those seeking to gift something truly unique and valuable. Through this campaign, MMTC-PAMP will highlight the importance of legacy gifting – where every gift is more than just a material offering; it becomes an asset to cherish and pass down for generations.

Mr Kashish Vasishta, Deputy General Manager – Marketing & Ecommerce at MMTC-PAMP said, “In today’s modern world, where gifting options are aplenty, cash gifts and generic presents are common. MMTC-PAMP aims to change that narrative by offering products that stand out as meaningful, valuable, and long-lasting. Our gold and silver bars, coins, and other precious products are meticulously crafted to be cherished and passed down through generations.”

For each region, the film series feature four different gold and silver product offerings from the house of MMTC-PAMP. Ram Lalla Gold & Silver Bars, which represent a meaningful and cherished way to carry forward the divine blessings of Lord Ram. The Lakshmi Shankh, a highly revered and symbolic item that can be passed down as a legacy piece within the family. Lotus Gold Bar, a fine representation of elegance and significance, perfect for gifting to mark a monumental moment in life and the Lakshmi Ganesh Coin, which is both auspicious and valuable, offering the bride an everlasting reminder of her friends’ love and the blessings she carries into her married life.

28, Feb 2025
New Relic Boosts Intelligent Observability with AI Innovations, Accelerating Enterprise Business Transformation

Bangalore, India—NEW RELIC NOW+—February 28, 2025—New Relic, the Intelligent Observability company, announced 20+ AI platform innovations and new ecosystem partnerships. New Relic gives customers the most comprehensive intelligent recommendations by integrating Retrieval Augmented Generation (RAG) from its platform with customer-defined data and third-party sources so they can take immediate action. This intelligence makes the New Relic Intelligent Observability Platform accessible and understandable so that any user across the enterprise can optimize business and IT operations and control costs.

“Enterprises are in a multi-cloud, multi-platform world where data is exploding and stored in a multitude of places,” said New Relic CEO Ashan Willy. “We stayed steps ahead of this evolution by innovating our platform and expanding our ecosystem to be the first to empower our customers to truly take advantage of AI for observability. We are constantly pushing the boundaries of what is possible to build a platform that meets not just our customers’ current needs, but also their needs five and even ten years down the road.”

“Now, we’ve opened the door for companies to thrive in this ‘age of intelligence’ where observability extends far beyond what a human alone can accomplish. Real intelligence means applying observability expertise to dynamic environments and surfacing the right insights to the right person at the right time—wherever they work. Our customers now have the knowledge they need to take action and benefit from observability across every single department, from developers, support, security, executives, and finance.”

Delivers 20+ innovations that infuse intelligence across every corner of its platform The New Relic Intelligent Observability Platform is built with data at its core. It collects and monitors all telemetry data and leverages AI that can be used to predict and prevent business-impacting issues by surfacing the right insights. New Relic is delivering 20+ innovations to its 85,000 customers that infuse intelligence across its platform to help enterprises ensure engineering excellence, business uptime, and the best digital experiences for their customers.

Capabilities and partnerships:

● AI capabilities and integrations drive business uptime:

○ Agentic Integrations – Enables AI agent to AI agent integrations to bring New Relic’s critical observability data and intelligent recommendations across the business and tech ecosystem. New agentic AI integrations with ServiceNow and Google Gemini will build upon New Relic’s expanding AI integration ecosystem that includes GitHub Copilot and Amazon Q Business.

○ Response Intelligence – Contextualizes all metrics, changes, and

services—including external sources like ITSMs—to accelerate incident resolution. Unifies all telemetry data and correlates it in a single view, providing

AI-strengthened impact analysis and mitigation recommendations based on past incidents.

○ Predictions – The industry’s most comprehensive Predictions engine leverages machine learning algorithms to analyze historical data, quickly identify patterns, and forecast time-series metrics within a singular interface. Anticipates problems before they occur to drive better system performance, increased uptime, and improved revenue.

● Cost optimization capabilities drives engineering excellence and developer productivity:

○ Cloud Cost Intelligence – Delivers detailed views into multi-cloud cost trends, drivers, and impacts so business teams can be strategic about current and future cloud investment.

○ Pipeline Control – Intelligently maximizes the quality and value of telemetry data to control data, manage costs, ensure security and compliance, and understand ROI. Provides a feature-rich pipeline rules engine to manage data, allowing users to route, filter, enrich, and transform all telemetry data in flight to maximize the value of data ingested.

○ Service Architecture Intelligence – Simplifies service, infrastructure, incident and quality management by consolidating critical knowledge on these aspects into customizable catalogs, scorecards, teams and maps.

● Intelligent APM drives business uptime:

○ Transaction 360 – The industry’s only intelligent observability solution for transactions resolves issues 5x faster by providing a unified view of

business-critical transactions so enterprises can quickly identify and fix the root cause of incidents. By integrating granular service-level details from transaction traces with an end-to-end perspective from distributed tracing, it delivers a complete picture of problematic transactions via a single click.

● DEM capabilities drive excellent digital experiences:

○ Streaming Video and Ads Intelligence – The industry’s first intelligent observability solution for streaming media helps maintain high-quality video and ad experiences across diverse devices and regions. Unifies video Quality of Experience (QoE) metrics, app performance, back-end infrastructure, and ad analytics. Unlike competitors’ siloed solutions, this comprehensive approach provides a holistic view of the entire media distribution pipeline.

○ Engagement Intelligence – Automates data collection and uses intelligent element attribution to capture every interaction, eliminating manual instrumentation and accelerating how organizations analyze and improve digital user interactions. It

correlates user behavior beyond the front-end application to the underlying services and infrastructure, democratizing insights by making them accessible to every engineer supporting digital experiences.

“Enterprises that adopt Intelligence have a competitive edge, as they turn to AI for enhanced business decisions based on insights from large data sets, increased productivity, improved customer experiences, faster innovation, and cost reduction,” said IDC Group Vice President

Stephen Elliot. “Observability provides the lens on digital business, and as such, the ideal place for these intelligent capabilities to live. All businesses will demand observability innovations that make these outcomes achievable.”

Expands open ecosystem to empower businesses with Intelligent Observability Platform and advanced AI integrations

New Relic is expanding its open ecosystem to empower businesses across the enterprise with its Intelligent Observability Platform and advanced AI integrations. By connecting its platform with best-of-breed solutions, New Relic delivers mission-critical insights and intelligent recommendations to the tools and platforms where customers already work. The New Relic Intelligent Observability Platform drives business growth and developer velocity by integrating across workflows and enabling insights wherever customers operate. New Relic is positioned to power the ecosystem because its platform is extensible and strengthened by a sophisticated AI engine, paired with its platform approach to packaging and pricing.

“At Cimpress Technology, we operate in a complex and diverse environment that demands a robust observability strategy. We regularly review our tools to ensure we’re using the best solutions for our needs, and New Relic remains our tool of choice. What truly sets New Relic apart is not just its powerful platform, but also their exceptional proactive support. Their commitment to our success and their hands-on approach has been invaluable in helping us navigate our observability challenges and align with our strategic goals,” said the Cimpress Technology Engineering Experience Team. “New Relic provides clear and total visibility into issues across multiple services, allowing us to trace them to their root cause from a single view. Their expansive and growing feature set constantly introduces new ways to ensure system reliability. Additionally, their query system is a game changer for extracting and analyzing data, enabling us to unify insights from different New Relic products in one place. We look forward to continuing to innovate together as we scale and evolve.”

28, Feb 2025
PDS Triumphs with Two Prestigious Honors: Great Place to Work Certification and WOW Workplace Award

Mumbai, 28 February 2025: PDS is a global fashion solutions and infrastructure company offering customized solutions to global brands and retailers across services like product development, sourcing, manufacturing, and brand management. The company is pleased to announce the certification of Great Place to Work® by GPTW and the receipt of the WOW Workplace Award by Jombay, a recognition for being a workplace of winners.

This recognition reaffirms PDS’ dedication to ‘People-first’ approach by cultivating an inclusive and supportive workplace culture, where all team member’s contributions are valued and celebrated. With a diverse team, the company continues to prioritize a workplace culture that encourages growth, collaboration, and equality.

Congratulating on the recognitions Pallak Seth, Executive Vice Chairman, PDS said, “We believe that creating a great workplace starts with building a culture that values, empowers, and motivates our people. Our people are at the core of our success, and we extend our sincere appreciation to every team member for contributing in making PDS an exceptional place to work. We feel proud of the culture we’ve built and are excited to keep pushing the boundaries of what a truly inclusive, forward-thinking workplace can be.”

Sanjay Jain, Group CEO, PDS, expressed his thoughts, “Being recognized as one of India’s Best Places to Work by GPTW and receiving WOW award is a testament to our commitment to fostering a workplace where employees feel valued, inspired, and empowered. They affirm the work we’ve done so far to ensure that PDS is not just a place to work, but a place to thrive. We are excited to build on these principles and create even more opportunities for success and collaboration in the future.”

How PDS Creates an Exceptional Workplace:

  • Listening to Employee Needs: PDS prioritizes open communication through town halls and regular gatherings, ensuring that employee feedback drives meaningful improvements.
  • Culture of Transparency: Leadership fosters a culture of trust, where dialogue and feedback are encouraged to continuously evolve and enhance the work environment.
  • Empowering Employees with Resources: Employees have access to cutting-edge tools, learning opportunities, and structured career paths to help them succeed.
  • Investment in Technology: PDS focuses on advanced systems and automation to enhance productivity, efficiency, and innovation across the organization.
  • Professional Development: Employees benefit from mentorship programs, leadership training, and upskilling initiatives to support career growth.
28, Feb 2025
Max Estates and Chef Ritu Dalmia Introduce EatWell by Diva, Redefining India’s Diverse Culinary Landscape

Delhi, 27 February 2025 – Max Estates Limited (Max Estates), known for its visionary approach in enhancing quality of life through its WorkWell and LiveWell experiences, unveils a new culinary chapter with the launch of EatWell by Diva in the capital city of Delhi. Chef Ritu Dalmia, the founder of this vibrant new dining destination, offers a thoughtful blend of India’s diverse food traditions with the modern pace of city life, all while reflecting Max Estates’ core ethoses.

EatWell by Diva is more than just a restaurant – it’s an experience where food, fun, and fellowship come together. Rooted in a philosophy of nourishing both body and soul, EatWell offers a thoughtfully curated menu featuring classic Indian favorites from across the country, as well as lighter, balanced, and hearty options.

ritu

Chef Ritu Dalmia, celebrated for her innovative and soulful approach to cuisine, brings her passion for creating memorable food experiences to EatWell by Diva. Commenting on this exciting new venture, Chef Dalmia said “Our vision with EatWell is simple: to create a space where food brings people together, evoking the stories, nostalgia, and emotions that come with sharing a meal. Whether you’re grabbing a quick bite or sitting down for a leisurely experience, EatWell offers something for everyone, crafted with care and authenticity.”

Max Estates continues its legacy of designing spaces that foster well-being and a sense of community. EatWell aligns with this vision, offering a welcoming space that encourages connection over food. The space is designed to be warm and inviting, perfect for individuals, families, or groups to pause from their busy routines and enjoy the simple pleasures of food and togetherness.

Sahil Vachani, Vice Chairman & MD, Max Estates states, “With EatWell by Diva, we wanted to create an experience that aligns with our broader philosophy of living and working well. By partnering with Chef Ritu Dalmia, we’re bringing the joy of food to the forefront, offering a space that invites people to slow down, enjoy good food, and connect with others.”

The menu at EatWell is as diverse as India’s culinary landscape. Featuring dishes that bring together the best of regional flavors, the offerings include a range of options for every palate, from comforting classics to fresh healthy choices. The hero of course are dishes that truly embody the EatWell ethos like the Quinoa Bhel, Govindbhog Khichdi or the Tiffin of the day that changes based on the seasons pick of ingredients. The food is cooked using old practices that are not seen in many Indian homes anymore with pure ingredients like ghee and unadulterated spices. The beverages are also all freshly prepared, like cold press juices and smoothies with any added sugars along with Indian classics like chai and filter coffee.

The ambiance of EatWell by Diva echoes Max Estates’ commitment to sustainability and community well-being. The restaurant features modern, rustic design elements that make the space as delightful as the food it serves. With an emphasis on biodegradable packaging and sustainable sourcing, EatWell reflects Max Estates’ broader focus on responsible living.

Building on this vision, Max Estates intends to establish EatWell across all its developments, enriching communities with spaces that truly delight.

28, Feb 2025
Little Elly Group of Preschools Sets Ambitious Goal to Double Its Network to 300 by 2028

Bangalore, February 28, 2025: Little Elly, a leading preschool chain in the country plans to double its network to 300 preschools across India over the next three years. Little Elly currently has over 150 preschools across 17 cities in India and international locations in Dubai and Seattle.

Founded in 2004, Little Elly has over 9,000 preschoolers that pass out each year. By combining multiple educational methodologies under its unique “H.A.P.P.Y Curriculum” – such as Montessori, Waldorf, Gardner’s Multiple Intelligences, and Bloom’s Taxonomy – Little Elly offers a comprehensive and dynamic learning experience that evolves with the changing needs of today’s children. Each of these methodologies is blended in a way that supports not just academic growth, but also emotional and social development. The group also offers Elly Childcare, a corporate creche service providing childcare facilities to employees of leading companies.

Little Elly Group of Preschools 4

Commenting on the expansion, Preeti Bhandary, Co-Founder and Director, Little Elly, said, “The growing awareness among modern parents about the importance of holistic early childhood education is influencing our expansion decisions. This shift is not just seen in metropolitan areas but is also growing in tier 2 and tier 3 cities, where demand for high-quality early education is increasing. This strategic expansion plan reinforces Little Elly’s commitment to providing quality education and nurturing young minds. Recognizing the immense potential in early childhood education, Little Elly aims to strategically position itself to cater to the educational needs of a broader demographic. Our commitment remains steadfast in providing a nurturing and enriching environment where every child can flourish and reach their full potential.”

“Building on our strong presence in the South, we are focusing on penetrating further in Southern India as well as increasing our footprint in the Maharashtra region and expanding to other tier 2 cities in the country. Currently operating in 17 cities, Little Elly aims to expand its footprint to nearly 40 cities nationwide by the end of 2027. Our expansion will be driven entirely through the franchise model, empowering local entrepreneurs to become part of the Little Elly team. However, we are open to securing external capital to acquire regional players and build our presence in select geographies. As we continue to expand, we remain dedicated to continual innovation to deliver the finest educational experience,” said Amit Tiwari, CEO, Little Elly.

Little Elly is currently present in Bangalore, Bagalkot, Hassan, Hubli, Mangalore, Mysore, Shimoga, Vijayapura, Chennai, Coimbatore, Hosur, Madurai, Hyderabad, Tirupati, Mumbai and Pune. Going forward, Little Elly aims to consolidate its presence in existing cities and is exploring to enter newer cities such as Secunderabad, Vizag, Rajahmundry, Cochin, Trivandrum, Calicut, Tumkur, Dharwad, Belgaum, Raichur, Nashik amongst other tier 2 and tier 3 cities.

28, Feb 2025
Ceebros Hotels Celebrates LEED Gold Certification for Pullman, Anna Salai’s Green Building Excellence

pullran

The Ceebros Hotels have always been committed to world-class hospitality while ensuring environmentally responsible operations. As part of this vision, we undertook the refurbishment of Pullman, Anna Salai with a strong focus on sustainability, integrating both active and passive energy-efficient measures. Our approach included smart Air Handling Units, water-cooled chillers, an IoT-based indoor air quality monitoring system integrated with IBMS, optimal window glazing, DGU systems, and the use of sustainable interior materials. This major renovation, with a capital expenditure of approximately ₹100 crore, retained nearly 100% of the existing structure, aligning with our commitment to responsible redevelopment.

Our dedication to sustainability has been further reinforced through three key initiatives that contributed to earning the prestigious LEED GOLD Certification. We have achieved approximately 20% energy savings, with the remaining power requirements met entirely through our renewable wind power plant and on-site solar system, ensuring that 100% of the energy used at Pullman Anna Salai is from renewable sources.

Water conservation has been another critical focus area for us, with the hotel achieving 55% water savings through a combination of innovative indoor and outdoor strategies. Our membrane bio-reactive sewage treatment plant enables wastewater recycling for cooling towers, flushing, and landscaping. Water-efficient plumbing fixtures and rainwater harvesting systems further optimize water usage, minimizing waste and promoting long-term sustainability.

Enhancing the health and well-being of our guests has always been a priority. We have implemented advanced air purification technologies for fresh air intake and indoor air filtration, complemented by a MerV 4 filtration system for superior air quality. Additionally, our IoT-based air quality monitoring system ensures continuous assessment, maintaining a healthier and more comfortable indoor environment.

C Subba Reddy, Managing Director, Ceebros, said, “Sustainability has always been an integral part of our vision at Ceebros Hotels. Achieving the LEED GOLD Certification for Pullman Anna Salai reflects our commitment to creating an environmentally responsible hospitality experience without compromising on guest comfort. This milestone reinforces our efforts to incorporate cutting-edge energy efficiency, water conservation, and air quality solutions into our operations, setting a standard for future developments.”

28, Feb 2025
New Partnership: Anupam Rasayan and Elementium Materials Inc. to Develop Advanced Solvent for EV Batteries

Surat/Mumbai, February 28, 2025: Anupam Rasayan India Ltd., a leading provider of custom synthesis and specialty chemicals, has signed a Letter of Intent (LOI) with Elementium Materials Inc., a U.S.-based Battery Electrolyte Company, for the supply of chemicals in an advanced electrolyte critical for electric vehicle (EV) batteries. Anupam Rasayan will leverage its cutting-edge research and development expertise in Chemical production to create this high-demand, essential product, with supply expected to commence from end of FY26. Upon successful product development, the companies will negotiate a supply agreement for 5 years with cumulative sales ranging between $350 to $450 mn. Initial quantities can be supplied through existing manufacturing facilities, while to achieve its full potential, the company would be required to set up a new plant.

Speaking about the signed LOI, Anand Desai, Managing Director of Anupam Rasayan, said:

“This LOI with Elementium Materials aligns with our strategy to foray into battery chemicals and directly work with OEMs. This product will play a crucial role in enabling our customer to achieve its mission of manufacturing low-cost and high-performance EV batteries. By significantly enhancing battery performance, it will improve the power output of the vehicle, leading to a superior driving experience with enhanced safety. Furthermore, this partnership is poised to drive substantial revenue growth and profitability, establishing our presence in the battery chemicals market. By integrating our expertise in chemical production with the vision for affordable clean energy, we are addressing the cost and performance barriers associated with EV adoption while contributing to a more sustainable planet.”

Speaking about the signed LOI, Dr. Matthew Dawson, CEO of Elementium Materials, said:

“This Letter of Intent with Anupam Rasayan is a key step in Elementium’s strategy to build a diversified and resilient global supply chain. Working with world-leading chemical suppliers like Anupam Rasayan enables us to rapidly scale production of our next-generation electrolyte platform, driving the future of ultra-high performance batteries and sustainable energy solutions.”

28, Feb 2025
PMI Pearl City Chapter at Mahindra University: A New Era of Project Management Opportunities for Students

Hyderabad/New Delhi, 28th February 2025: Mahindra University hosted the International Student Leadership Day (ISLD) Conference 2025 in association with the PMI Pearl City Chapter (PMIPCC), Hyderabad, on their campus. The event brought together over 134 students, faculty, and industry professionals to explore the intersection of leadership, project management, and innovation. The conference featured keynotes and presentations from distinguished speakers, including Dr. Bishnu Pal, Dean Academics, School of Engineering, Mahindra University; Dr. Pradeep Racherla, Assistant Dean, Professor of Marketing, School of Management, Mahindra University; Dr. Pendyala Kiranmai Dutt, Board member, United Way, Hyderabad; and Mr. Manohar Yerraguntla, President, PMIPCC & PMO at Amara Raja Group, as well as engaging interactive sessions on important topics such as leadership traits, human-AI collaboration, and sustainability challenges.

Mr. Yerraguntla introduced the SPARK framework—self or leadership—and emphasised that “leadership is about impact, not titles.” In a compelling panel discussion, experts highlighted the evolving role of artificial intelligence (AI) in leadership. Ms. Shazia, a psychology student, urged caution in adopting AI technologies. At the same time, other panellists, including Mr. Varunteja, a student at JNTU in mechanical engineering, emphasised the potential for AI to play leadership roles, though human collaboration remains key. The event also featured a ‘Pitch for the Planet’ session where students presented innovative solutions to global challenges. Akshara Hiranmai, a B. Tech student from BVRIT for women, showcased an eco-friendly water-saving device, while Boppana Sri Neha, a B. Tech student from BVRIT for women, proposed an AI-powered sensor to prevent scooter accidents. Finally, Vinay Jain, a BBA student at Mahindra University, advocated for responsible plastic use & recycling to reduce waste.

Mahindra

Dr. Yajulu Medury, Vice-Chancellor, Mahindra University, stated, “The launch of the student-led APEX PMIPCC MU reaffirms Mahindra University’s constant commitment to experiential learning and marks a step forward in emphasizing the criticality of integrating project management into academic learning. This initiative equips students with skills to engage with industry best practices and develop leadership capabilities.”

Mr. Manohar Yerraguntla, President, PMIPCC, said, “ISLD is a platform designed to empower the youth, helping them in developing critical leadership and project management skills. At PMI Pearl City Chapter, we are committed to preparing students for the future by helping them with the right knowledge, skills, and mindset to lead with confidence and drive meaningful changes. It was truly inspiring to witness the curiosity and passion of the students. A big thank you to Mahindra University faculty, management, volunteers, and all the participants for making this event a grand success.”

The event also marked the official launch of APEX PMIPCC MU, a student-led club dedicated to project management education. Under the guidance of Dr. Debopam Chakrabarti, Professor, School of Management, Mahindra University, and Dr. Mukesh Narmetta, Assistant Professor, School of Management, Mahindra University, the club aims to provide students with exposure to global project management standards, tools, and methodologies. Through workshops, mentorship, and networking opportunities, APEX PMIPCC MU will bridge the gap between academic learning and industry expectations and help young professionals build practical skills, learn through collaboration, and explore innovative ideas.

28, Feb 2025
YES BANK Bollywood Music Project 2025: Gurugram Showcase Thrills 50,000 Music Lovers

India, 28th February 2025 – Gurugram witnessed an unprecedented musical extravaganza as YES BANK Bollywood Music Project 2025 delivered two consecutive nights of extraordinary entertainment, bringing together India’s most celebrated musical talents on a world-class stage. The festival set new benchmarks for live music events in the country, attracting fifty thousand enthusiastic fans over two days for its maiden edition in the city.

The fifth edition of Asia’s biggest Bollywood music festival featured a meticulously curated dual-stage format, allowing seamless transitions between mainstream Bollywood blockbusters and cutting-edge experimental genres, ensuring continuous entertainment throughout the event.

The festival kicked off with a spectacular showcase of versatile musical talent. Neha Kakkar captivated the audience with her chart-topping hits, while Sona Mohapatra delivered a powerful performance blending folk and contemporary styles. Legendary Daler Mehndi’s high-energy set transformed the venue into a bhangra paradise, complemented by compelling performances from Badal Khosla, Raghu, Tanishka Bahl, Basant Kur and Divya Kumar. The sophisticated production design featuring synchronized LED displays and immersive lighting created an otherworldly atmosphere that perfectly complemented each artist’s unique performance style.

The festival’s momentum accelerated on the second day with rap superstar Badshah delivering an electrifying performance that sent waves of excitement through the massive crowd. Punjabi sensation Gippy Grewal brought his signature style to the stage, while vocal powerhouses Asees Kaur and Hargun Kaur showcased remarkable range and depth. The evening continued with memorable sets from the all-female ensemble Oh Womaniya, Josh Brar, Dhvani Bhanushali and underground favorite Pho. The evening culminated in a spectacular display of pyrotechnics and visual effects that illuminated the Gurugram skyline, creating a fitting finale to a landmark event.

YES BANK BMP 2025 raised the bar for production standards with state-of-the-art sound engineering, monumental LED installations, and precisely choreographed lighting sequences. The festival grounds were transformed into an immersive environment with themed experience zones, gourmet food courts, and interactive brand activations that complemented the musical programming.