Author: Rabindra

Reimagine Luxury Living in Marble at MCI’s one-of-a-kind Experience Centre

Hyderabad, 17th August 2024: The Marble Centre International Experience Centre (EC), is a luxury retail space redefining premium lifestyle solutions. This state-of-the-art facility is the only one of its kind in the country in the realm of natural stones. Designed in collaboration with the esteemed Singapore-based WOW Architects, this facility celebrates the elegance and versatility of marble and natural stones through exquisite displays and innovative applications. The EC offers an immersive experience for customers all around the country. Located in Bangalore, it provides an enticing opportunity for people in the southern region to witness MCI’s fully imported natural stones in 81 distinct applications across 10 luxury living experience zones.

The Experience Centre showcases luxurious elements through various experience zones and galleries, featuring rare, premium-quality natural stones that are completely imported. These slabs undergo the entire process from extraction to processing and finishing at the best international facilities while adhering to the most stringent regulations. Visitors are greeted by a sophisticated facade of glass and travertine, with the skylights flooding the space with natural sunlight. Inside, the inviting interiors boast a granite staircase, Statuario marble floors and walls, and railings embedded with Onyx. A standout feature is the multi-level Statuario marble portal leading to the gallery. With over 600 varieties of natural stones from 42-plus countries, the EC negates the need to travel internationally to view and experience the best the world has to offer. Each experience zone is curated to inspire practical applications of natural stones in plush living spaces such as a bathroom, kitchen, dining room, bedrooms, office spaces, and more, complemented by high-end furniture, fittings, and furnishings. From intricately designed headboards to premium cutlery, every element enhances the overall aesthetic, offering a refined lifestyle experience and putting Bangalore on the map for design, craftsmanship and luxury lifestyle in India.

As a one-of-a-kind destination redefining design and decor, the MCI Experience Centre is a testament to MCI’s commitment to quality and innovation. It serves as a one-stop destination in the country for fully imported natural stones, catering to discerning consumers and design professionals seeking high-quality materials and a fresh outlook on premium lifestyle solutions. Unlike conventional showrooms, natural stones viewed in the EC gallery are ready to be delivered to the buyer’s doorsteps, enabling customers to get in-depth insights into the quality and aesthetic of each slab, which can vary dramatically from one to the other. This further cements the brand’s commitment to quality and transparency.

The MCI Experience Centre offers an unmatched experience to explore the visual and functional aspects of natural stones, making it a standout prospect for customers. By providing an unmatched selection of stones from across the globe and letting customers experience them in real-time in innovative uses and as individual slabs, MCI enables customers to make informed decisions about their favourite natural stones.

New Relic Report Finds Manufacturers Rely on Observability to Drive Security, AI, and IoT Adoption

New Delhi, India—AUGUST 17, 2024—New Relic, the intelligent observability platform, published its State of Observability for Industrials, Materials, and Manufacturing report, which offers insights and analysis on the adoption and business value of observability. The report is based on insights from 285 technology professionals and was developed in association with the 2023 Observability Forecast. It shows that manufacturers are investing in observability to optimize uptime and improve productivity, cross-team collaboration, and strategic decision making.

The report highlights the importance of implementing full-stack observability, with respondents reporting a higher return on investment (ROI) after adoption. Additionally, 65% of industrials, materials, and manufacturing respondents said their mean time to resolution (MTTR) has improved since adopting observability. The report found that the primary strategies and trends driving observability include security (50%), AI technologies (44%), and IoT technologies (43%).

“As manufacturers across India accelerate their digital transformations, they are recognising the critical role of observability in optimising operations and customer experience. Forward-thinking manufacturers are gaining a competitive edge by leveraging full-stack observability to enhance operational efficiency, mitigate risks, and deliver superior customer experiences,” said Peter Marelas, Field CTO, APJ at New Relic.

Observability and AI drive industry advantages

As the manufacturing industry enters the Fifth Industrial Revolution, there is a strong focus on adopting new technologies to create a competitive advantage. Close to half (44%) of manufacturing organizations said AI technologies were driving observability needs. The powerful combination of technologies like observability and AI are creating greater insights into telemetry data and are crucial to addressing the surmounting complexities of growing data sets. Observability is critical to the success of AI, since it helps teams to understand their telemetry data, how to improve MTTR, and enables developers to easily apply fixes to code-level errors in their integrated development environment (IDE). It also increases automation for rapid alerts while improving incident detection and resolution.

Observability is key to reducing outages

Manufacturing organizations that had achieved full-stack observability saw a substantial rate of improvement in MTTR, with 34% reporting an improvement by 25% or more since adopting observability. These organizations also experienced less frequent high-business-impact outages, with 30% reporting outages at least once a week, compared to the average of 32%. Additionally, just 12% of responses estimated outages cost their organizations more than $1 million per hour compared to 21% overall.

Investments in observability drive productivity

More than half (51%) of manufacturing organizations said that observability improves cross-team collaboration and strategic decision making. When it came to what improved their life the most, nearly half (47%) of practitioners said observability increases productivity and that they can find and resolve issues faster.

“New Relic is a critical component in our DevSecOps cycle. New Relic will allow us to normalize the process of driving continuous application and service improvement through observing the user experience, which is key for any project and moves beyond setting and forgetting after deployment,” said Mitsuhiro Mabuchi, Ph.D, Group Manager, Cloud CoE Grp., DS System Development Dept., Advanced Data Science Management Div., Advanced R&D and Engineering Co., (Concurrently Lead of the CCoE Virtual Team at the Direct Reporting Digital Transformation Promotion Dept.), Toyota Motor Corporation.

Independence Day 2024: Malls Show Spectacular Display of Patriotism and Rich Cultural Heritage

Delhi-NCR, August 17, 2024: India celebrated its 78th Independence Day yesterday, and the entire nation was immersed in the essence of patriotism and cultural fervour. From north to south and east to west, India witnessed a spectacular display of Independence Day’s spirit.

Malls across the city celebrated the national festival with utmost patriotic zeal. Various malls across Delhi-NCR were decked up with tricolor while some highlighted key themes reflecting their significance and contribution to the country’s independence journey.

Showcasing the mighty display of India’s air power, The Mall of Faridabad featured a distinctively crafted model of the multi-role combat aircraft Tejas. The mall stood out in the region with an impressive tribute to the Indian Air Force. The aircraft display within the mall caught the attention of visitors offering them a chance to marvel at the detail of India’s homegrown Tejas.

Whereas at Pacific Mall Tagore Garden, the celebrations revolved around the theme “Atulaya Bharat: Incredible India.” The mall had a display vibrant mix of traditional and modern Indian art forms resonating with the message of “Atulaya Bharat: Incredible India.” Besides, various activities were planned as a part of a unique celebration of India’s rich cultural legacy through “Atulaya Kala Utsav” where people participated in creating their art pieces and took home mini art souvenirs, while traditional folk performances brightened up the festive cheer more.

In Noida, Independence Day festivities began with a colourful display at DLF Mall of India and Spectrum Metro Mall. DLF Mall of India in Noida celebrated Independence Day with great pride and made it anmemorable event. The day began with a solemn flag-hoisting ceremony, where the national flag was proudly unfurled in a display of patriotic fervor. The ceremony was attended by a distinguished guest, Ms. Nutan Batra Malik, the sister of the revered Kargil Martyr Captain Vikram Batra (Param Vir Chakra). Her presence added a memorable and heartfelt touch to the celebrations, honoring the sacrifices made by our brave soldiers. While, Spectrum Metro Mall, located in Sector 75, was brightened up with tricolour decorations. A special selfie point with photos of martyrs was set up, adding to the celebratory ambience. Both malls had flag-hoisting ceremonies as well.

The Mall of Dehradun marked Independence Day with a grand flag-hoisting ceremony, in a tribute to the nation’s freedom and heritage. The festivity created an engaging atmosphere throughout the mall, creating the joy of patriotic celebration.

This year’s festivities have been marked by unique displays, cultural showcases, and engaging community activities. From flag-hoisting ceremonies, and cultural celebrations, to mighty power displays, Independence Day is an exemplification of India’s rich heritage and unity. It is a time for reflection, celebration, and renewal of commitment to the values of independence, ensuring that the legacy of freedom continues to inspire future generations.

Global STEM Competition “Mekathlon 2024” Launches Across India and 9+ Countries

National (August 17, 2024):  In a world where technology is constantly evolving, K12 Techno Services (an Education Service Provider to Orchids The International School) in association with the Commonwealth Youth Council, Commonwealth Student Association and GUSD (Global Understanding for Sustainable Development) is proud to announce ‘Mekathlon 2024’, an international event designed to spark a passion for STEM (Science, Technology, Engineering, and Mathematics) in students aged 8 to 18. The STEM Fest-Mekathlon 2024 will be held in major cities across India, including Mumbai, Hyderabad, Chennai, Gurugram, Pune, and Bengaluru. Students from over nine countries, including Malaysia, Singapore, Hong Kong, Thailand, Sri Lanka, UAE, Nepal, and Bhutan, will be a part of this competition. This global reach ensures that students from all walks of life have the chance to participate and learn from each other. The semi-final rounds will kick-start from this August onwards across India and internationally, followed by the grand finale on 23rd and 24th November 2024 in Bengaluru.

Mekathlon 2024 is a unique competition in the Indian K-12 space for several compelling reasons. The event’s global reach, spanning over nine or more countries, sets it apart from other competitions in the region. It aims to empower students by giving them the tools and opportunities to solve real-world problems through hands-on STEM projects. Participants will not only showcase their technical skills but also develop essential life skills like critical thinking, teamwork, and adaptability.

Dinesh Gajendran, Asia Regional Special Advisor-Commonwealth Students Association, Catalyst and Executive Director-Audacious Dreams Foundation said: “The Commonwealth Youth Council and Student Association is thrilled to partner with K12 Techno Services for the biggest STEM Fest-Mekathlon 2024. This global STEM competition aligns perfectly with our mission to empower young people across the Commonwealth. By bringing together students from diverse backgrounds to tackle challenges through Science and Robotics, Mekathlon 2024 is promoting the kind of international collaboration and skill development that will be crucial for our shared future. We believe this event will not only inspire the next generation of STEM leaders but also strengthen the bonds between Commonwealth nations through education and technology.”

Jimmy Ahuja, Head of S.T.E.M. at K12 Techno Services said: “Mekathlon 2024 represents an innovative initiative in STEM education, bringing together young innovators from across the globe. The diverse competitions are designed to demonstrate and apply advanced robotics components, showcasing participants’ designing skills and the practical application of scientific principles. This event signifies everything that we represent here at K12 Techno Services, giving students innovative hands-on learning.”

Shlok Srivastava, Head of Orchids Career Foundation Program (OCFP) at Orchids The International School mentioned: “At Orchids we have an exclusive OCFP curriculum which provides an early exposure to STEM, motivates and nourishes the students knowledge in Maths, Physics, and Chemistry. Further our ongoing STEM projects are intended to engage participants with practical problems, which equips students with key capacities relevant in modern job markets. It’s our constant endeavor to develop scientific temperament, cultivate critical evaluation, observation and skills in students. We believe that every child is a champion and through Mekathlon 2024 we aim to celebrate and recognize this intellect, creativity, and the relentless pursuit of knowledge.”

Mekathlon 2024 will feature a variety of exciting competitions that cater to different age groups and interests, such as:

Mekathlon 2024 is more than just a competition; it’s an opportunity for students to explore their passion for STEM – Science and Robotics, develop valuable skills, and connect with a global community of young innovators.

Paramount Golf Forest Society Celebrates Independence Day with Empowering Car Rally Led by Women

Paramount Golf Forest Society celebrated Independence Day this year in a distinctive way led by a dynamic group of women. Under the guidance of Neha Yadav from Bhakti Bhawan, the community saw a car rally that symbolized not just national freedom but also the empowerment and independence of women.

The rally, which wound its way along the Noida Expressway, featured women driving with the tricolor proudly displayed on their vehicles. The event was a vibrant display of unity capturing the essence of both Independence Day and the call for female empowerment. As the vehicles paraded through the city, participants encouraged other women to “Get out of the house, see the dream, fly, live a little bit of your day.”

Neha Yadav expressed on the significance of the rally, saying, “My country is changing, and it is teaching us so many new things. Come out of your house and see; our country is evolving with the time.” This powerful statement reflects the rally’s dual purpose: celebrating national independence while championing the empowerment of women and their aspirations.

In addition to Neha Yadav, the event saw participation from notable figures including Neha Yadav (Makuns School), Tanya Aneja, Kiran Bainiwal, Pooja Dagar, Deepshikha Tyagi, Rama Sharma, Arpana Rai, Jividha Singh, Simran, and Simranpreet Bains, among many others. Their collective presence added to the event’s spirit and the shared commitment to celebrating independence in a truly meaningful way.

The car rally not only honored the nation’s freedom but also sent a clear message of encouragement to women everywhere, motivating them to celebrate their independence and pursue their dreams with confidence. Paramount Golf Forest Society proudly supports and celebrates such initiatives that enables community spirit and empower individuals.

Bakingo Launches Cakes and Desserts Collection to Match Your Kids’ Favourite Rakhi Characters

National, 17th August 2024: Bakingo, a prominent online bakery brand is excited to unveil a special collection of cakes and desserts, thoughtfully crafted to match the spirit of Rakhi and bring joy to children’s celebrations. This Rakhi season, Bakingo has introduced a delightful range of treats inspired by beloved Disney and Marvel characters, including Winnie the Pooh, Mickey Mouse, Spider-Man, and the Avengers. These desserts are more than just sweet indulgences; they are designed to complement the colourful and playful themes of Rakhi, making the festivities even more memorable for kids.

Rakhi is a festival that symbolises the cherished bond between siblings, celebrated with vibrant rakhis that often feature children’s favourite characters. Understanding this, Bakingo has created a collection that perfectly aligns with the joyful and imaginative themes of these rakhis. The desserts are designed to reflect the same characters that adorn the wrists of little brothers and sisters, creating a seamless and enchanting experience for children.

Himanshu Chawla, CEO of Bakingo, shared his insights on the launch: “Rakhi is a day that brings out the purest emotions between siblings, and we wanted to create something that enhances this special bond. By aligning our cakes and desserts with the themes of popular rakhis, we’ve created not just a dessert, but a complete experience that brings joy to the entire family. Our aim was to make every child’s Rakhi celebration magical, with cakes that mirror the rakhis they love and cherish.”

Each cake & desserts in this collection evokes a sense of nostalgia, mirroring the playful Rakhi designs cherished in childhood. These desserts serve as a delightful trip down memory lane. Whether it’s a Winnie the Pooh cake paired with a matching Rakhi or a Spider-Man-inspired dessert that complements a superhero theme, Bakingo’s creations are meticulously crafted to enhance the joy and celebration of the Rakhi festivities.

Promax India Awards 2024: Celebrating Excellence in Entertainment Marketing and Promotion

17th August 2024: Promax India Awards 2024 is set to return for its 22nd edition, celebrating the best and brightest in media and entertainment marketing promotion and design. This year, the awards ceremony will be held virtually to ensure the event reaches audiences far and wide. The awards promise to be a spectacular showcase of talent, honouring the most creative minds in the industry.

Taking place on August 22nd at 4:00 PM IST, the Promax India Awards 2024 will be streamed live from the official Facebook page. This virtual showcase will bring together leading brands, creative minds, and visionary talents nationwide to celebrate excellence in the entertainment industry.

With 57 categories recognising the industry’s most innovative and dynamic work, the awards will spotlight everything from brand image promotion to innovative uses of social media, acknowledging the multifaceted talents that contribute to the industry’s success. Key Promax India Awards 2024 categories include Best Brand Image Promo, Best Ident, Best Social Media Campaign for a Channel or Brand, Best Drama Campaign, Best Movie Promo, and many more.

The decision to host the Promax India Awards 2024 virtually underscores the importance of accessibility and inclusivity in today’s digital age. By bringing the event online, Promax India ensures that the celebration of excellence in entertainment marketing reaches not just industry insiders but fans and enthusiasts across the globe.

“We are excited to bring the Promax India Awards 2024 to a virtual platform, enabling us to reach an even wider audience while celebrating the incredible work being done in our industry,” said Andy Chua, Conference Director of Promax India.

With a legacy of 22 editions, the awards continue to inspire marketers, designers, and creators who push the boundaries of what’s possible. Tune in live on August 22nd at 4:00 PM IST on the official Facebook page to witness the unveiling of this year’s winners and celebrate the brilliance of India’s entertainment industry. For the complete list of nominees, how you can watch The Awards Show online, and to stay updated on Promax India, please visit our official website and follow us on social media.

83% of leaders in India say traditional CX will be dead in 3 years: New Zendesk study

Bangalore–August 17, 2024 – Zendesk today released its Future of AI-powered CX report, forecasting a radical overhaul of the customer experience industry. In the next three years, a complete revamp is anticipated, with 89% of industry leaders in India believing CX will undergo a period of unprecedented change over the next three years, transforming the industry as we know it.

“In the near future, AI will play a role in all customer interactions, moving us beyond traditional, manual service to more advanced, technological-driven experiences.” said Craig Flower, Chief Information Officer, Zendesk. “That’s why leaders are proactively adjusting their strategies now to navigate the anticipated changes and leverage AI to its fullest potential. A transformation won’t happen overnight, but there will be a steady progression that develops over time. It’s going to redefine roles and improve experiences for CX teams and their customers.”

“AI will change everything we know about CX, from the way CX organizations are structured, to the roles of agents and admins, and the way customer experiences are curated. This will lead to more efficient, personalized and intelligent experiences for both customers and agents,” said Vasudeva Rao Munnaluri, RVP India & SAARC, Zendesk. “Industry leaders in India predict a future where AI seamlessly powers every aspect of the customer experience, leading the region in their enthusiasm and optimism for its potential. Yet, only 25% would describe their AI adoption as advanced. To address this gap, they need to prioritize investments in enhancing security, efficiency and personalization in customer interactions with the help of AI. Putting the right foundation in place will ensure businesses are set on their path to long term growth.”

The new CX organization

Zendesk envisions a future where CX organizations become leaner, faster, and more effective, with AI at the helm to streamline processes, personalize engagement, and handle a higher volume of customer interactions. Industry leaders in India lead the region in their optimism for the widespread use of AI, with 83% believing all channels will be powered by AI in just three years. Leaders in Singapore and Australia record more muted responses with just 70% of them agreeing. 92% of industry leaders in India also believe that AI is changing everything they know about CX. The evolution will likely lead to smaller CX teams, as 73% of them predict a downsizing due to AI’s ability to simplify operations while delivering high quality service to customers.

AI will play a pivotal role in every customer interaction, stepping in to handle initial inquiries and maintain consistency across all service platforms. It will also track the performance of both human and AI agents to deliver exceptional service. An overwhelming majority (92%) of industry leaders in India believe that AI agents will be equipped to handle questions of any complexity. With AI projected to resolve 80% of interactions globally, human agents will turn their focus to more complex tasks, while AI uses data to tailor and improve each customer’s experience.

92% of them also believe there will be a fivefold increase in customer service interactions by 2027, with leaders confident in AI’s ability to maintain quality service. This shift will make operations smoother, decisions sharper, and boost market competitiveness. As AI takes over routine tasks, it will enable teams to be more efficient and control costs, allowing for effective scaling of business operations even as customer interactions increase.

Immersive experiences will move in a new direction

AI’s impact on CX will lead to more immersive customer experiences, with 96% of industry leaders in India forecasting a future where every customer interaction becomes an evolving blend of commerce, service, and support, significantly enhancing customer engagement.

Furthermore, agents will become an integral part of this enhanced experience, equipped to leverage real-time data for sophisticated troubleshooting. In India, 97% of leaders believe agents are embedded into the experience, viewing and leveraging events and data in real-time to handle complex troubleshooting. Additionally, 95% of leaders believe self-service will expand beyond websites, extending into apps, SuperApps, IoT devices, and augmented platforms, ensuring that personalized, efficient experiences are always available to customers.

Tech-savvy agents will be the new norm

AI’s impact on CX organizations promises to be significant, reshaping the roles of agents, admins, and leaders to prioritize specialized skills. Agents will see their roles expand to include enhanced technical skills and a deeper understanding of technology:

Agents will grow more adept at using AI, gaining technical skills, with 86% of industry leaders in India believing that in 3 years, agents will be trained primarily using AI simulated scenarios.

Agents will develop in-depth, specialized knowledge, and 81% of leaders in India believe that AI-assisted support will augment human agents by providing real-time diagnostic assistance and solution recommendations.

Soft skills will be refined, and work will be more efficient in an unified workspace.

Proficiency with AI tools, advanced problem-solving, and continuous learning will be crucial for agents. In fact, 86% of CX leaders in India believe that in 3 years, agent recruitment will focus more on AI and data skills. This change will help them provide superior customer experiences, boosting their productivity and the quality of their service.

Admins to take on more strategic roles

Admin roles are on the cusp of a big change, becoming proactive guardians of business operations. They will increasingly rely on AI copilots and smart tools to manage automated interactions and make AI-driven improvements.

In their day-to-day, admins will keep a real-time pulse on the quality of agent interactions, refine automation, predict staffing needs, and implement workflows suggested by AI. They will need to master using AI to enhance team performance, employ no/low-code tools for automation, make data-driven decisions, and balance workload between humans and AI to meet customer needs. It is perhaps why 86% of CX leaders in India believe that in 3 years, the skillset of the team will look radically different than today. This evolution will empower admins to spearhead strategic advancements and maintain efficient, effective operations.

CX leaders will lead AI integration

Industry leaders will transform into customer-centric visionaries, equipped with a deep understanding of the solutions that truly resonate with customers. They will proactively apply AI, using real-time data for better customer experiences, and collaborate across departments to safeguard customers and swiftly innovate based on AI insights. This transition will empower CX leaders to deploy AI strategically, make smarter decisions, and effectively guide their teams through emerging tech trends and evolving customer behaviors.

The rapid pace of change

As the industry progresses, keeping pace with rapid advancements in AI technology will be crucial. Staying agile and ready for future shifts in the CX landscape is vital for sustained success.

For a detailed analysis and insights into the potential challenges facing CX leaders, download the complete Future of AI-powered CX report.

Methodology

Zendesk conducted a global survey of over 1,300 senior CX leaders, those at the VP level or higher, from countries including Australia, Brazil, India, Mexico, Singapore, Spain, the UK, and the US, to gather insights into their perspectives and predictions for the future of CX over the next three years.

Maestro Realtek and GS Group Partner for Landmark Kesnand Road Project in Pune

Pune, August 17, 2024… Maestro Realtek is proud to announce its strategic partnership with GS Group for their latest commercial and Retail project located in the rapidly growing Kesnand Road, Wagholi area of Pune. This collaboration marks a significant milestone in the commercial real estate sector, bringing together two industry leaders dedicated to delivering unmatched value and growth opportunities for businesses and investors alike.

Set on approximately 5.5 acres of prime land, GS Group’s prestigious development on Kesnand Road, Wagholi promises to transform the local landscape with five state-of-the-art towers featuring premium commercial offices and retail showrooms. This modern marvel fosters the convergence of ideas and innovation, providing an ideal environment for visionaries and entrepreneurs to bring their dreams to life.

Nitin Gupta, Managing Director and Founder of Maestro Realtek, shared his enthusiasm for the partnership, stating, “We are thrilled to join hands with GS Group on this landmark project. At Maestro Realtek, we are committed to elevating the commercial real estate experience by providing strategic insights and innovative solutions. Our collaboration with GS Group is a testament to our shared vision of creating spaces that not only meet but exceed the expectations of businesses and investors. Together, we aim to set a new benchmark for commercial and retail developments in Wagholi.”

Located on the eastern side of Pune, Kesnand road is a part of the Pune Municipal Corporation. The area boasts excellent connectivity, including a six-lane 15 km-long Nagar Road, the Ramwadi to Wagholi elevated route. Additionally, the locality is near major IT hubs like Kharadi EON IT Park and World Trade Center.

GS Group’s commercial and retail project offers unparalleled opportunities for professionals, small business owners, investors, IT professionals, and local vendors or traders. The development includes a mix of shops, showrooms and offices, designed to cater to various business needs. The infrastructure features Grade A construction, 100% DG backup, earthquake resistance, Gypsum Finish with coats of Oil Bound Distemper, CCTV with security, fire alarm system, WiFi provision, two elevators with backup, Tafan glass doors, and free inverters for offices.

This strategic collaboration between Maestro Realtek and GS Group is poised to redefine the commercial real estate landscape in Wagholi, offering businesses a premium destination to thrive and grow.

Kriti Sanon reveals her expectations from a life partner in Filmfare’s August 2024 Issue

Kriti Sanon, who has captured the hearts of millions since her debut, graces the cover of the August issue of Filmfare. Within a decade of stepping into Bollywood, Kriti has not only won a National Award but also ventured into film production, proving herself as a true industry powerhouse. With a background in engineering, her bold career switch to acting showcases her fearless spirit and immense talent. Kicking off her career with a Telugu film, 1: Nenokkadine, she carved a niche for herself in Bollywood with hits like Dilwale, Luka Chuppi, Teri Baaton Mein Aisa Uljha Jiya, and Crew, among others. Kriti’s dedication is best exemplified by her portrayal of a surrogate mother in the award-winning film Mimi. For the unversed, the actress gained 15 kilos to authentically bring her character to life on screen. In the August 2024 edition of Filmfare, Kriti gets candid about her life choices, achievements, friends circle, and future aspirations, offering a glimpse into her growth as an artist and a multifaceted talent.

Reflecting on her Bollywood debut with Heropanti, Kriti Sanon shares, “I feel really lucky to have had such a strong debut with Heropanti, thanks to Sajid Nadiadwala and Sabbir Khan. They provided a fantastic platform for us and marketed the film in a way that treated Tiger and me equally.”

Kriti also opens about her award-winning role in Mimi, saying, “While working on Mimi, I thoroughly enjoyed the process, and it unlocked something within me. I realized that I am capable of tackling intense scenes and overcoming my fears as an actor.”

Highlighting her aspirations, Kriti expresses, “I am incredibly ambitious. I have numerous dreams still ahead of me. As soon as one dream is achieved, I’m already envisioning the next goal. I’m constantly driven to accomplish more, to discover something that propels me to new heights.”

On her expectations from a life partner, Kriti reveals, “You desire a partner who will be there for you when you return home, sharing both happy and sad moments. Even if you achieve great success in life, without someone to share it with, it feels meaningless.”