Author: Rabindra

Insight Cosmetics Launches Campaign to Honor Soldiers’ Sisters on Independence Day and Raksha Bandhan

16th August 2024 New Delhi : Insight Cosmetics, a leading name in the cosmetic industry, celebrates Independence Day and Raksha Bandhan by paying tribute to the tireless spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolizing the bond of protection and the spirit of freedom.

This initiative not only embodies the spirit of Raksha Bandhan and Independence Day but also highlights Insight Cosmetics’ commitment to honoring and supporting the sisters of soldiers.
The brand demonstrates its commitment to honoring the distinctive contributions of soldiers and the unbreakable bond of protection and freedom by sending special gifts to their sisters.

Expressing thought on this heartfelt initiative, Mr. Mihir Jain the Sales and Marketing Director of Insight Cosmetics, says “As we celebrate India’s 78th Independence, we are reminded of the sacrifices made by countless soldiers and their families to protect our freedom. And this small gesture is our way of saying thank you to these incredible women who stand strong while their brothers serve our country.”

With this initiative, Insight Cosmetics continues to reinforce its commitment to celebrating the spirit of Indian festivals while the real heroes are protecting the country. The brand believes in the power of beauty to uplift and empower, making this Independence Day and Raksha Bandhan a memorable one for the sisters who receive these special gifts.

Future Generali India Life Insurance Company Ltd. Launches “Invest in Independence” campaign

Mumbai, August 16, 2024 – Future Generali India Life Insurance Company Ltd. has announced the launch of the “Invest in Independence” campaign featuring a video podcast series aimed at empowering Indians to achieve financial freedom and security through effective financial planning. The campaign, centered around the theme of Indian Independence Day, will be live throughout the month of August.

 The cornerstone of the campaign is a series of relatable films aimed at recognizing the contemporary challenges of balancing daily life with life’s aspirations such as early retirement, homeownership, leisure travel, and more. Through this campaign, Future Generali India Life Insurance is highlighting the importance of financial independence and demonstrating how life insurance plays a vital role in achieving it, guiding individuals on how they can aspire to attain financial freedom.

 Financial planning is essential for achieving life’s major milestones and securing financial freedom. The ‘Invest in Independence’ campaign emphasizes the value of life insurance to reach short, medium, and long-term financial goals. The campaign also highlights the FIRE (Financial Independence, Retire Early) movement, which encourages early retirement through strategic savings and investments, particularly resonating with the younger generations such as Gen Z and Millennials.

 The 360-degree campaign features a series of short-form, impactful films across various digital platforms. These engaging content pieces will reinforce the message that life insurance is not just a financial product but a pathway to financial empowerment and security.

 Commenting on the launch, Geetanjali Chugh Kothari, Chief Marketing Officer said, ” We believe that financial independence is a fundamental aspect of a fulfilling life. Through this campaign, we aim to equip individuals with the knowledge and tools to take control of their financial future. Life insurance is a crucial component of this journey, and we are committed to helping individuals achieve their aspirations.”

TECNO Named Official Global Supporter of AFC Club Competitions, Celebrating Asian Football’s Unstoppable Spirit

Kuala Lumpur – August 16th, 2024: Innovative technology brand TECNO announced today that it has become the Official Global Supporter of the Asian Football Confederation’s newly unveiled club competitions, the AFC Champions League Elite™, the AFC Champions League Two™, and the AFC Women’s Champions League™ for the 2024-2025 season. This strategic cooperation underscores TECNO’s dedication to enhancing its reach across its core markets in Asia, and to fostering a meaningful connection with every football fan that shares its “Stop at Nothing” spirit of progress and innovation.

The partnership was unveiled at an official signing ceremony in Kuala Lumpur, Malaysia, where AFC representatives and TECNO executives expressed their enthusiasm and ambitions for the partnership.

“This partnership embodies the shared values of passion, excellence, and innovation between TECNO and the AFC. More than just a sponsorship, it is a milestone displaying the brand spirit of ‘Stop at Nothing’ and a celebration for both parties embarking on a new journey and creating more impactful experiences for fans across Asia” said Laury Bai, Chief Marketing Officer of TECNO.

“At TECNO, we always believe in the power of sports to unite communities and inspire progress. This collaboration allows us to not only empower every Asian football fan globally to have a more interactive and immersive experience at matches through our advanced technology, but to also build a deeper connection of shared passion between TECNO and football fans.”

Datuk Seri Windsor John, General Secretary of the AFC, said: “As the AFC enters into a new era of innovation and transformation, spearheaded and driven by the revamp of our club competitions, we are delighted to welcome an entity that shares common values in global innovative technology brand, TECNO.

“We thank TECNO for recognising the ever-increasing global appeal of the AFC’s world-class competitions, which are poised to herald unprecedented levels of growth in the coming years, and we look forward to working in close partnership with them to create more engaging moments with the passionate fans of Asian football.”

By tapping into the vast fan base of AFC club competitions, with global television viewership close to 1 billion, TECNO is poised to connect with huge sports communities, enhancing the joy and excitement of football and encouraging people to bring the passion of the game into their daily lives. As digital experiences have grown to become an indispensable part the football fan experience, and as the demand for smart technology continues to rise across Asia, TECNO aims to expand its brand presence in various markets across the continent through its partnership with the AFC. By making cutting-edge technology and products more accessible, TECNO hopes to bring unique, immersive digital experiences to football fans to enhance the way they experience football in their daily lives.

Furthermore, the partnership underscores TECNO’s enduring commitment to utilizing sports as a bridge to resonate with global consumers and create shared experiences amongst its audiences. The belief in the power of sports and technology to inspire individuals to make progress, chase dreams, and purse their passions is embedded in TECNO’s brand DNA, and the brand has been dedicated to bringing this belief to life by creating meaningful programs that motivate consumers to unlock their potential through sports.

In the past, through its sponsorship of the 34th Africa Cup of Nations (AFCON), TECNO created a lasting impact with a series of campaigns that made matches available to the entire football community in Africa by creating unique viewing experiences, in addition to making football accessible to more remote African communities by committing to renovating 100 football fields across Africa over the next five years. Through its partnership with AFC, TECNO will continue to elevate and innovate to deliver similar unforgettable experiences in Asia and inspire football fans to champion its “Stop at Nothing” spirit together to create more and build a better future together.

Audi India opens bookings for the new Audi Q8

Mumbai, August 16, 2024: Audi, the German luxury car manufacturer, today commenced bookings for the new Audi Q8 in India. This latest addition to the Q-range, the new Audi Q8 combines sophisticated design, advanced technology, and robust performance.

The new Audi Q8 can be booked with an initial amount of INR 5,00,000.

Mr. Balbir Singh Dhillon, Head of Audi India said, “The Audi Q8 has always connected strongly with our customers who appreciate luxury and innovation, firmly establishing itself as a flagship offering and playing a significant role in driving our brand’s growth in the premium SUV segment. With its bold design, advanced technology, and unparalleled performance, we are confident that the new Audi Q8 will strongly resonate with our customers who demand nothing but the best.”

The new Audi Q8 is powered by a 3.0L TFSI engine delivering 340 hp and 500 Nm of torque, featuring BSVI-compliant technology and a 48V Mild Hybrid system for superior performance and efficiency. It accelerates from 0 to 100 km/h in just 5.6 seconds and has a top speed of 250 km/h.

The new Audi Q8 will be available in eight exterior colours: Sakhir Gold, Waitomo Blue, Mythos Black, Samurai Gray, Glacier White, Satellite Silver, Tamarind Brown, and Vicuna Beige. The interior will be offered in four colour options: Okapi Brown, Saiga Beige, Black, and Pando Gray.

Simiran Kaur Dhadli returns with a bang: ‘Time Hai Ni’ is all set to dominate Punjabi Pop Music Scene

National; 16th August 2024: Known for her powerful voice and charismatic presence, Simiran Kaur Dhadli brings her signature style to her latest release “Time Hai Ni,” delivering an energetic performance that is sure to leave an impact. With its infectious beat and empowering message, this song is more than just a tune—it’s a celebration of self-worth and confidence.

It is a powerful anthem with a bold assertion that explores themes of personal empowerment, self-worth, and the rejection of superficial relationships. With its catchy hook and vibrant rhythm, the song reflects Simiran’s unique blend of traditional Punjabi sounds with a modern twist. The lyrics, written with sharp wit and emotional depth, will resonate with anyone who has ever felt undervalued or disrespected.

 Sharing her thoughts on the release, performer, lyricist, and composer Simiran Kaur Dhadli expresses, “This track ‘Time Hai Ni’, is a way of celebrating independence personally. It’s a reminder to every woman out there to prioritise their own time without being apologetic. I wanted to create a song that makes every woman feel strong and unstoppable. This track is my way of saying, ‘Your time is precious, and you deserve to own it’. I hope the audience experiences the same energy and power with ‘Time Hai Ni’.”

Produced by Desi Trap Music, ‘Time Hai Ni’ showcases a fusion of tradition and modernity. Blending powerful vocals with a contemporary edge, the track has created a beat that is impossible to resist.

Embark on an exciting journey with ‘PEPPA PIG’s Adventure’, brought to India by BookMyShow Live

National, August 16, 2024: Get ready to join everyone’s favourite little piggy, Peppa Pig, on an unforgettable adventure filled with laughter, friendship and fun! ‘PEPPA PIG’s Adventure’, a brand-new live stage show produced and promoted by BookMyShow Live, the live entertainment experiential division of BookMyShow, licensed from leading toy and game company, Hasbro, Inc. and presented by Kotak White Credit Card, promises to delight audiences of all ages.

Children’s favourite and one of the most charming, animated characters, Peppa Pig is coming to India for a third oink-tastic season, as she brings her friends and family on a trip, for a brand-new fun-filled season that promises a snout-standing spectacle complete with bucketful of surprises and fun.

Scheduled to go snorting out on laughter and learning across seven cities in India – Mumbai, Delhi, Bengaluru, Hyderabad, Pune, Chennai and Ahmedabad, ‘PEPPA PIG’s Adventure’ will enamour each city with six shows per weekend from September 21, 2024 onwards and this time with a brand-new script specially crafted to tickle Indian audiences pink!

Exclusive Pre-Sale of tickets for Kotak credit card customers will begin on August 23, 2024 at 12 Noon (PM) IST on BookMyShow, offering first access to tickets for this high-demand show, with special offers available for Kotak White and White Reserve credit card holders. General On-Sale of tickets for PEPPA PIG’s Adventure’ will go live starting August 25, 2024 at 12 Noon (PM) IST, exclusively on BookMyShow, India’s leading entertainment destination. Tickets for both the Pre-Sale and General On-Sale will be available for the first leg of the live show across Mumbai, Pune and Delhi. This will be followed by a phased release of ticket sales throughout the season.

Commenting on the announcement, Owen Roncon, Chief of Business – Live Events, BookMyShow, said, “Peppa Pig has captured the hearts of children and families around the world and this live stage show is a fantastic opportunity for fans to experience Peppa’s world. Following the resounding success of two previous seasons, we’re thrilled to announce the return of everyone’s favourite character to India with PEPPA PIG’s Adventure’, introducing a fresh storyline that promises to captivate audiences. This latest instalment of the beloved theatrical production aligns with our commitment to offering engaging and immersive entertainment for all ages. Not only does it spark creativity and imagination, but it also imparts valuable life lessons to children. Our goal is to create magical and transcendental shared experiences for families, forging cherished memories that will endure over time. With the overwhelming success of past editions, we are confident that ‘PEPPA PIG’s Adventure’ will continue to delight children and families alike, fostering a sense of fun and togetherness with loved ones.”

Sharing the enthusiasm, Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank Ltd. said, “Kotak curates experiences for its credit card customers who appreciate premium live entertainment. Kotak is thrilled to present the globally adored PEPPA PIG’s Adventure live show to India, in partnership with BookMyShow Live. Peppa Pig is a beloved character not only for children but it also resonates with families, globally. Parents and kids can secure their tickets by booking their preferred seats during the pre-sale. We’re thrilled to create this unique offering for our credit card customers with the opportunity to have first access to tickets and we are confident the kids are in for a memorable, joyful evening.”

Following the tremendous success of previous PEPPA PIG live productions over two seasons of ‘PEPPA PIG Celebration!’ in India featuring 82 shows across 11 cities, ‘PEPPA PIG’s Adventure’ takes families on a magical journey they will not forget. Packed with interactive dialogues, charming songs and of course, plenty of muddy puddle jumping, this live show brings the beloved characters from the hit animated series to life in a whole new way.

Join Peppa, her little brother George, Mummy Pig, Daddy Pig, Suzy Sheep, Pedro Pony, Gerald Giraffe and a whole cast of beloved characters as they set off on a thrilling camping trip full of surprises. With colourful sets, catchy music and plenty of audience participation, ‘PEPPA PIG’s Adventure’ is the perfect outing for families looking for a dose of entertainment.

The colourful world of Peppa will feature a never-seen-before theatrical guaranteeing giggles and snorts for all Peppa fans with catchy songs, wiggly dances, fun lessons and much more! This isn’t just any ordinary outing – it’s a day filled with laughter, surprises and unforgettable moments. With vibrant sets, lively music and interactive elements, ‘PEPPA PIG’s Adventure’ is a sensory feast whether you’re a die-hard Peppa fan or discovering the magic for the first time.

The Akshaya Patra Foundation Collaborates with Dr. Majeed Foundation to Empower Education Through Scholarships

Bengaluru, India – 16th August, 2024 – The Akshaya Patra Foundation, a leading not-for-profit organization dedicated to eradicating classroom hunger and malnutrition in India, is proud to announce its latest initiative in educational empowerment—the ‘Scholarship Program’, in association with Dr. Majeed Foundation. This year, the program has pledged an impressive total of Rs. 25 lakhs in scholarships, benefiting over 130 deserving students from government and government-aided schools.

Through this initiative, The Akshaya Patra Foundation aims to extend its mission beyond the successful Mid-Day Meal Scheme, now known as Pradhan Mantri Poshan Shakti Nirman (PM POSHAN). The scholarships will support 75 students graduating from 11th or 12th grade and 55 students completing their Bachelor’s degrees, covering their full academic fees and enabling them to pursue higher education without financial constraints.

The scholarship distribution event was held at MVT Hall, Iskcon Campus, Bangalore & was graced by Dr. Anju Majeed, Group Executive Chairperson of the Sami-Sabinsa Group; Mr. Shridhar Venkat, CEO, The Akshaya Patra Foundation and Sri Gunakara Rama Dasa, Regional President – Karnataka, The Akshaya Patra Foundation.

In her note, Dr. Anju Majeed, Group Executive Chairperson, Sami-Sabinsa Group, said, “The Dr. Majeed Foundation, since its inception, has provided academic and financial support to numerous needy students, eliminating dropouts. We are fortunate to have had the chance to assist The Akshaya Patra Foundation in its efforts by contributing Rs. 29 lakh towards student scholarships and helping the organization in their mid-day meal program. It is gratifying to note that our efforts will improve the students learning outcomes.” “In 2023, the Dr. Majeed Foundation has donated Rs. 50 lakh to The Akshaya Patra Foundation to provide nutritious meals for schoolchildren in the State,” she added.

Speaking on the occasion, Mr. Shridhar Venkat, CEO, The Akshaya Patra Foundation, expressed, “At The Akshaya Patra Foundation, we believe that education is the cornerstone of personal and societal growth. With this scholarship program, we are committed to breaking down the barriers that prevent talented young individuals from achieving their academic and professional dreams. Our goal is not just to feed the body but to nourish the mind, empowering a generation to rise above their circumstances and contribute meaningfully to our society.”

The foundation’s commitment to education extends beyond meal provision, aiming to cultivate a holistic educational environment that supports students from the classroom to their careers. This year, the foundation aims to support over 10,000 students, reinforcing its commitment to creating a future-ready workforce.

As we move forward, The Akshaya Patra Foundation remains dedicated to expanding its circles of care, ensuring that every child has the opportunity to learn, grow, and succeed. With the support of our partners and the community, we continue to make strides towards a healthier, more educated society.

apna.co empowered Indian youth to dream big with Silicon Valley Immersion Campaign

National, 16 August 2024: In a groundbreaking campaign that transcends boundaries and empowers the dreams of India’s youth, apna.co – India’s leading jobs and professional networking platform, in partnership with the All India Council for Technical Education (AICTE), announced the conclusion of the Silicon Valley Immersion Campaign (SVIC). Launched during the fervor and excitement of the ICC T20 World Cup, the campaign offered a transformative journey for Indian youth, providing them with the unique opportunity to engage with global tech giants and unlock pathways to international success. This campaign exemplifies the belief that when equipped with the right opportunities, Indian talent can conquer the world.

The digital film starts with a group of friends engrossed in the ICC T20 World Cup 2024, lamenting the lack of options to visit the US to experience the excitement firsthand. Just then, apna enters the scene, unveiling the true ‘Career World Cup’ trophy—the Silicon Valley Immersion Program, showcasing not only a chance to visit Silicon Valley, but to win cash prizes and gain life-changing experiences. In line with apna’s belief that dreams have no limitations, the campaign redefines the path to the U.S., creating a more meaningful way for young Indians to reach their dreams—not just as spectators, but as future innovators and leaders.

SVIC, aimed at nurturing creativity and problem-solving skills, culminated with Teena Chhatria, Aradhya Pitlawar, Kabir Arora, and Chaitanya Sai Krishna as its distinguished winners. These talented individuals, hailing from institutions such as XLRI Jamshedpur, WCE Sangli, and PEC Chandigarh, earned a fully funded trip to Silicon Valley in the US. This extraordinary opportunity includes exclusive interactions with leaders from global tech giants like Google, Apple and Meta. The winners will gain insights into how these companies have emerged as world-leading tech conglomerates.

The campaign, which ran for 4 months, received an overwhelming 25,000 registrations from 6,000 colleges across India, with notable 40% female participation, highlighting the campaign’s commitment to diversity and inclusion. Any Indian aged 18 and above with at least a graduation degree (or actively pursuing one) was applicable for the program. The campaign generated 20 million reach through a multi-channel distribution strategy, including Social Media, AICTE registered Colleges, Training centres, SMS & Whatsapp campaign. Building on this success, apna will host more such campaigns to continue fostering innovation and opportunity.

The grand finale concluded at the AICTE HQ in New Delhi, determining the top two teams who won cash prizes worth 4 lacs and a fully funded trip to Silicon Valley, USA.

Nirmit Parikh, CEO & Founder of apna.co, commented “The Silicon Valley Immersion Campaign is a shining example of apna’s dedication to connecting dreamers with opportunities. By forging a bridge between Indian talent and Silicon Valley, we are giving young Indians the chance to learn from the best and bring their dreams to life. This is just the first step, with many more to come, in our mission to make India a global powerhouse in technology and innovation. At apna, we believe in opening doors for those who dare to dream, and this program is a chance for students to meet industry leaders and gain insights that will prepare them to lead and inspire on a global stage. Together, we are building a brighter future for India and its talented youth.”

Prof. (Dr.) T. G. Sitharam, Chairman, AICTE added, “The Silicon Valley Immersion Program aligns with our mission to enhance the quality of technical education in India. This initiative, developed in collaboration with apna.co, exposes our students to cutting-edge practices and the innovative mindset of Silicon Valley. We aim to prepare them not just as job seekers, but as potential job creators and global innovators. Through such programs, we’re taking steps to make our students industry-ready and globally competitive.”

The Silicon Valley Immersion Program enables Indian youth to connect with global technology leaders, encouraging them to be globally ready and dream big, emphasizing the importance of creativity and problem-solving in achieving life’s opportunities.

Fortifying Fintech: 5 Cybersecurity Giants Pioneering AI-Driven Security Solutions

In an era where financial technology is rapidly transforming the way we manage, spend, and invest our money, the need for robust cybersecurity has never been more critical. Fintech companies are at the forefront of innovation, but with this progress comes a growing risk of sophisticated cyber threats. Enter the AI-driven cybersecurity giants who are not only defending the financial sector from potential breaches but are also shaping the future of digital security. In this article, we explore five leading brands that are pioneering cutting-edge AI solutions to safeguard the fintech industry.

Fortinet:

Fortinet is a prominent cybersecurity provider that employs AI and machine learning to detect and respond to cyber threats in real-time. Its AI-powered threat intelligence systems analyze vast amounts of data to identify patterns and anomalies, enhancing proactive threat detection. Fortinet’s security solutions deliver robust protection against malware, ransomware, and other cyberattacks, safeguarding fintech infrastructures.

Darktrace:

Darktrace is a leading AI cybersecurity company that leverages machine learning algorithms to create a self-learning defense system. Its AI platform observes and understands the unique behaviors of fintech networks and users, instantly identifying abnormal activities. Darktrace’s proactive approach enables it to detect novel threats and zero-day attacks, minimizing potential damage and protecting fintech assets.

Noventiq:

Noventiq (Noventiq Holdings PLC) is a leading global solutions and services provider in digital transformation and cybersecurity, headquartered in London. The company enables, facilitates, and accelerates digital transformation for its customers’ businesses, connecting organizations across a comprehensive range of industries with best-in-class IT (Information Technology) vendors, alongside its own services and proprietary solutions. The company’s rapid growth is underpinned by its three-dimensional strategy to expand its market penetration, product portfolio, and sales channels. This is supported by an active approach to M&A, positioning Noventiq to capitalize on the industry’s ongoing consolidation. With around 6,400 employees globally, Noventiq operates in approximately 60 countries with significant growth potential in multiple regions including Latin America, EMEA, and APAC – with a notable presence in India

Palo Alto Networks:

Palo Alto Networks employs AI and machine learning to deliver advanced threat prevention and protection against cyber threats. Its AI-powered security solutions monitor fintech networks and applications, detecting and neutralizing threats before they cause harm. Palo Alto Networks’ comprehensive approach to security helps fintech companies stay ahead of cyber adversaries and maintain customer trust.

IBM Security:

IBM Security is a renowned player in the cybersecurity domain, utilizing AI to defend fintech companies against complex cyber threats. Its AI-powered security operations center (SOC) delivers real-time threat detection and response, bolstering the resilience of fintech systems. IBM’s AI defenders provide deep insights into potential vulnerabilities, enabling proactive risk management and robust cybersecurity practices.

As fintech continues to revolutionize the financial landscape, the importance of advanced cybersecurity measures cannot be overstated. The five brands highlighted in this listicle are at the vanguard of this critical mission, leveraging AI to create resilient, adaptive, and intelligent security systems. By staying ahead of emerging threats and continuously innovating, these companies are ensuring that the fintech industry remains secure, trustworthy, and capable of thriving in an increasingly digital world.