6, Aug 2024
54% surveyed parents often feel that they don’t have instant answers for kids’ questions, Amazon Alexa study

06 August, 2024, Bengaluru, India: Children are inherently curious and parents are always trying to find accurate answers that satiate their curiosity. This was apparent in a recent study commissioned by Amazon Alexa and conducted by Kantar among 750+ parents across six cities in June 2024. The survey reveals that about 54% of surveyed parents often feel that they don’t have instant answers for kids’ questions. It further indicates that 52% respondents instantly search and answer accurately if they don’t know the answer. What’s interesting to note is that 44% surveyed parents admitted to making up answers on the spot.

Only 3% surveyed parents ignore the question or change the topic to stop the kid from asking questions

“How to make a car?”, “How big is the universe?”, “How does an aeroplane fly?”, and “How do fish breathe under water?”, etc. are some of the curious questions asked by kids. About 60% of surveyed parents indicated that they often find themselves stumped when kids ask seemingly easy questions such as, “What season comes between winter and summer?”, “Why do parents have to work?”, and “Why do we wash vegetables?”, among others. Some parents even tend to deflect answers to their partner, with 37% of the survey pool admitting to asking their kids to go to the other parent with their questions.

Kids ask more questions when watching TV

The study further elaborates on children’s curiosity triggers; wherein 63% parents have revealed that their kids become more curious and ask questions when watching TV. Traveling (57%), studying (56%), outdoor activities (55%), watching content on handheld devices (52%), and listening to conversations amongst adults (50%) are the other five activities that ignite curiosity amongst kids. Moreover, food, animals, nature, general knowledge, holidays, technology, and movies emerged as some of the top topics that kids enquire about.

Technology has helped transform the way parents access and transfer information to their kids

The survey further states that more than 80% of parents often use technology to find information that can help them answers their kids’ questions. Technologies like voice AI services, including Alexa (available in devices like Echo smart speakers), can prove to be of great assistance in parenting as it can help parents find information or answers to their kids’ questions, helping their children in freely satiating their curiosity with ready responses. So, when kids are feeling curious, parents can take Alexa’s help by asking any number of questions across a wide range of topics, from science to history and beyond.

“From asking spontaneous questions to those that are more knowledge-based or unconventional for their age, kids are inherently curious and constantly on the hunt for answers about the world around them. It’s crucial for parents to respond to their questions in ways that are informative, simple to understand, constructive, and age-appropriate,” said Dilip R.S., Country Manager for Alexa, Amazon India. “Today, across the world, families with young kids ask Alexa 25 million questions per month – a testimony to Alexa becoming an information and learning hub for parents. Our focus remains on continuing to improve how families with young kids experience Alexa by packing it with relevant skills that can help them learn new things each day while also having fun.”

Parents encourage their kids to ask more questions

More than 90% of parents agree that they encourage their kids to asking more questions to help them continually grow and learn about new things. Nearly 92% of parents agree that they learn new things in this process of responding to their kids’ questions.

Deepender Rana, Executive Managing Director – South Asia, Insights Division, Kantar said “Kids these days are more curious than ever and parents always try their best to satiate their curiosity. While watching TV drives curiosity amongst kids and often leads to them asking more questions about the things they see and hear –majority of surveyed parents prefer screen-free learning for their kids. And this is where voice-first search, whether done by parents or by kids in their presence, proves to be a great screen-free solution to find answers and learn about the world.”

With numerous voice-first engaging experiences for kids on Alexa smart speakers like Echo Pop and Echo Dot, parents can engage their children with curiosity-driven content, with trust and safety at the forefront.

6, Aug 2024
Motovolt Mobility Provides E-Cycles To Alipore Zoo

Kolkata, 6th August, 2024: Motovolt Mobility Pvt Ltd, a pioneering force in the Indian electric vehicle industry, has taken a significant step towards fostering sustainable mobility by providing e-cycles for the employees of Zoological Garden, Alipore to use. This initiative is designed to create a green commuting solution for zoo members. The program is also a part of Motovolt’s World Tiger Day observance highlighting the company’s commitment to conservation and environmental stewardship.

motovolt

This initiative not only underscores Motovolt’s leadership in green mobility but also aims to inspire the community to embrace eco-friendly choices for a healthier future. Committed to crafting smart e-mobility solutions, Motovolt focuses on positively impacting communities and contributing to a sustainable future. The company remains dedicated to the welfare of its people, the planet, and product innovation, ensuring fairness and integrity in every endeavor.

“We thank Motovolt Mobility for their contribution towards the sustainable transportation needs of our staff. This initiative will promote environmental sustainability within the zoo premise,” said Mr Subhankar Sengupta, Chief Conservator of Forests & Director of Alipore Zoological Garden.

“Motovolt Mobility is at the forefront of sustainable practices. This collaboration with the Zoo authority is another step taken towards our commitment to advancing sustainable transportation and driving a positive environmental impact in India’s evolving EV market,” said Mr Tushar Choudhary, Founder & CEO of Motovolt Mobility Pvt Ltd.

“Today, we handed over electric cycles to the Zoo Authority as part of our commitment to inclusive growth and community support. Our environmentally friendly electric cycles produce no noise or pollution, unlike the traditional mode of transport making it suitable for both animals and visitors. Our products allow for quiet and easy commuting throughout the zoo, ensuring a peaceful environment for everyone”. said, Mr Anirban Chatterjee, Head-Business Transformation, Motovolt Mobility Pvt Ltd

6, Aug 2024
A Touch of Italy by Chef Davide Domenico

The Westin Pune Koregaon Park is thrilled to welcome Chef Davide Domenico from The Westin Gurgaon. Hailing from Napoli, Italy, Chef Davide’s culinary journey began in his hometown, where he honed his skills in traditional Italian cooking. Chef Davide, renowned for his expertise in Italian cuisine, brings a ‘Touch of Italy’ to Asilo Pune.

Chef Davide’s menu promises to be a culinary journey, featuring a delectable selection of Antipasto, Primi Piatti, and Dolce recipes. His innovative approach to traditional Italian dishes will captivate the taste buds, offering a perfect blend of classic flavors and contemporary presentation.Asilo’s open-air setting, now beautifully adorned for the monsoon season, ideal for alfresco dining, complements Chef Davide’s exquisite creations. With panoramic views of the city skyline, the rooftop venue is an ideal spot to savor Chef Davide’s Italian curation while enjoying the refreshing monsoon breeze.

Experience a ‘Touch of Italy’ by Chef Davide,
Venue- Asilo, The Westin Pune Koregaon Park
Date- From 16th–25th August
Time 5:00 pm-11:00 pm.

6, Aug 2024
TIL Limited Signs Partnership Agreement with Snorkel Europe Limited

Mumbai, India, 06/08/2024: Today, TIL Limited signed a partnership agreement with Snorkel Europe Limited to become an official Sales and Service partner for Northern and Eastern India, Andaman and Nicobar Islands, Nepal and Bhutan.

TIL_Snorkel_partnership

As part of this new partnership, Snorkel will provide their extensive product range along with knowledge and support while TIL will leverage its wide network of customers within India, Nepal and Bhutan to provide high-quality aerial work platforms, tele handlers and material lifts.

TIL has been a formidable player in providing uniquely engineered solutions for material handling, mining, construction and defence sector. TIL’s defence sector offerings have been used for decades in tri-services of India’s defence establishment. The company is also renowned for its retail equipment including Reach Stackers, Rough Terrain Cranes, Truck Mounted Cranes, Pick and Carry Cranes among others.

This new partnership will enable TIL to unlock a new category of products and also leverage the wide consumer base it caters to. This will widen TIL’s offerings to customers in India in a variety of sectors.

The partnership agreement was signed by Mr Sunil Kumar Chaturvedi, Chairman and Managing Director, TIL Limited and Mr Craig Revell, Business Development Director, Middle East and India, Snorkel Europe Limited. This is yet another milestone for TIL as it endeavours to expand its product offerings suited to India’s growing demand for bespoke equipment.

Speaking about the new partnership Mr Craig Revell, Business Development Director, Middle East and India, Snorkel Europe Limited said, “We are excited to have TIL Limited as our Sales & Service partner in India, Nepal and Bhutan. The brand’s legacy in the AWP sector, coupled with its highly experienced team make it the ideal partner for Snorkel in this region. We look forward to reaching new customers across TIL’s territory and bringing them the robust products that both Snorkel and TIL are known for.”

“TIL Limited is delighted to embark on this partnership with Snorkel in India, Nepal and Bhutan. Our customers have known us for highly reliable and robust products that can perform in different and demanding working environments safely. The products that Snorkel has to offer to Indian Customers are known globally for the same quality and dependability. We feel this partnership is a natural fit and fulfils the Indian markets demand for safe, powerful and versatile aerial work platforms.” Said Mr. Alok Tripathi Director and President of TIL Limited.

This partnership is another step by TIL to serve the diverse needs of its range of customers who are engaged in building and protecting the nation. The move also aligns with the company’s vision of becoming a globally trusted engineering solutions provider that adds sustainable value to the lives of people and the planet. This new range of products is likely to add ~ INR 200 crore to TIL’s topline by FY 2028.

6, Aug 2024
LIBA, Chennai, and FinTram Global LLP Launch 11-Month Post Grad Program in International Finance & Public Accounting

06th August, New Delhi – About the program: The 11-months Post Graduation Program in International Finance and Public Accounting by LIBA, Chennai & FinTram Global LLP is a niche program equipping the participants with an integrated approach to Finance and Management at large and with various related skills. The program will focus on holistic understanding of the management skills, technologies and innovations set to shape the future of finance and business. The program also provides an opportunity to attain US CPA (Certified Public Accountant) qualification in the field of Finance &Accounting.

 Eligibility: Applicants should have a Bachelor’s Degree in Commerce from a recognized University/ Candidates with B. Com or BBA in Finance and/or Post Graduation in the field of Commerce / Accountancy / Finance and/or Professional Qualification like CA, CMA, or CFA Fully- or Part-qualified.

 Application process: Application followed by a personal interview upon selection.

 Application deadline: September 15th, 2024

6, Aug 2024
CEO Henry Pitchkhadze Leads Halsted Hampton in Unveiling New Cosmeceutical Line

halstted

Halsted Hampton, under the leadership of CEO Henry Pitchkhadze, has partnered with Israeli nanotechnology firm Nanosono to venture into the cosmeceutical market. This collaboration has led to the creation of a new product line under the premium brand “Béroche,” leveraging advanced nanotechnology for innovative skincare solutions.

A Vision of Innovation and Excellence
Henry Pitchkhadze’s journey from managing a small textile business founded by his father to leading a global enterprise exemplifies innovation and excellence. Under his leadership, Halsted Hampton has diversified into multiple industries, and with the launch of Béroche, it expands into the cosmeceutical domain.

Partnership with Nanosono
On October 5, 2023, Halsted Hampton announced its collaboration with Nanosono, an Israeli nanotechnology company known for its QUACTIV™ Technology. This partnership, valued at over €100 million, aims to develop a pioneering cosmeceutical product line that sets new standards in skincare.

Introducing the ‘Béroche’ Brand
Béroche, the brand resulting from this partnership, offers a range of products made from natural ingredients and premium fragrances. These products, designed to address various skin, hair, and nail concerns, are overseen by The Solfay Group, Halsted Hampton’s healthcare division managed by Henry Pitchkhadze.

Comprehensive Skincare Solutions
The Béroche line targets a variety of common skin conditions, including:

● Diabetic and chronic wounds

● Burns

● Scar treatment

● Infections

● Anti-mycotic treatment

● Acne-prone skin

● Psoriasis

● Seborrhea

● Atopic dermatitis

● Onychomycosis

● Skin aging

Innovative Formulations and Benefits
Béroche products feature a blend of anti-inflammatory botanicals, patented antimicrobials, and premium fragrances, offering antioxidant, anti-inflammatory, antimicrobial, and regenerative properties. These formulations aim to prevent infections and enhance the skin’s functionality and appearance.

Halsted Hampton’s healthcare offerings also serve hospitals, pharmacies, clinics, surgeries, laboratories, and food establishments, ensuring high-quality care and comfort in a safe and clean environment.

Nanosono’s Advanced Technology
Nanosono, led by CEO Ori Bar Chaim, has developed antimicrobial materials that eliminate pathogens in both medical and industrial settings. Their advanced technology and patented formulations, featuring a proprietary active ingredient and a unique combination of antimicrobial and anti-inflammatory agents, are integral to the effectiveness of the Béroche line.

Future Expansion Plans
Beyond its initial offerings, Béroche plans to introduce high-end hair care, face care, and body care products with unique fragrances. Starting in 2025, Béroche will open boutique shops across Europe and the Middle East and offer franchise opportunities to expand its reach. Premium Béroche products will be available on the Béroche website and in pharmacies across Europe, making high-quality skincare solutions accessible to a broader audience.

A Legacy of Innovation
Halsted Hampton’s roots trace back to a textile business established by Mourad Pitchkhadze. Under Henry’s leadership, the company has expanded its operations across four continents and diversified into industries such as healthcare, pharmaceuticals, real estate, and finance. Henry’s commitment to ethical standards and charitable contributions has fostered a culture of innovation and excellence at Halsted Hampton.

The new Béroche line embodies Henry Pitchkhadze’s vision of combining advanced technology with premium ingredients to create effective and luxurious skincare solutions, reinforcing Halsted Hampton’s position as a leader in innovation and quality.

6, Aug 2024
Mobile Eye Health Van Launched to Ensure Quality Eye Care in Remote Areas of Bangalore

Bangalore, Karnataka. August 6th, 2024—Sightsavers India has recently received a donation of a Mobile Eye Health Van from Alcon (India), the global leader in eye care, to reach and provide access to eye care to the slum dwellers of urban Bangalore. This partnership is part of an ongoing Corporate Social Responsibility (CSR) initiative by Alcon India, which is committed to helping people see brilliantly. The initiative aims to provide quality eye care services to approximately 7000 people in these underserved areas.

L-R Amar Vyas (Country head Alcon), Dr.Shri Ganesh (Managing Trustee, Shraddha Eye Care Trust), Dr. Shamsundar (Joint Director Ophthalmology), Dr. Ravindranatha Meti (DHO), RN Mohanty (CEO, Sightsavers India)

The Mobile Eye Health Van’s inauguration took place at Bangalore Diabetes and Eye Hospital. It was attended by the esteemed Dr. Rajani, Deputy Director-Ophthalmology, Government of Karnataka, and Dr. Shamsundar, Joint Director NPCBVI, Government of Karnataka, along with distinguished guests, including Dr. Girish, District Leprosy Officer—BBMP.

The Mobile Eye Health Van addresses the significant barriers faced by individuals living in low-income areas in accessing quality eye care, including financial constraints and a lack of healthcare facilities nearby. Enabled with state-of-the-art technology like a Fundus Camera for diagnosing Diabetic Retinopathy and Glaucoma, slit lamp for diagnosing retinal diseases and teleconsultation facilities. The van will offer comprehensive eye exams, early detection of vision problems, and immediate treatment for common eye conditions. Patients will be referred to Shraddha Eye Clinic Trust for further treatment in case of major eye care diagnoses. Depending on the patient’s socioeconomic status, the treatment will be free or subsidized.

This initiative will cover key areas within Bangalore, including Bangalore South, including HSR Layout, Madiwala, Koramangala, Kumaraswamy Layout, and Jayanagara; Bangalore North, including Abbigere, Amruthalli, Dasarahalli, Yelahanka, and Hebbal; Bangalore East, including Avalahalli, Dommasandra, and Bidarahalli; and Bangalore West, including Basaveshwaranagara, Chandra Layout, Kengeri, Mahalakshmi Layout, and Mathikere. By providing accessible and affordable eye care, the Mobile Eye Health Van will help reduce the prevalence of avoidable blindness and improve the overall quality of life for Bangalore’s urban slum dwellers.

Amar Vyas, Country Head of Alcon India, expressed, “Through our longstanding partnership with Sightsavers India, we are proud to unveil the Mobile Eye Health Van today. Its mission is to bring high-quality eye care to all corners of Bangalore, especially to remote areas, bringing our mission of helping people see brilliantly.”

RN Mohanty, CEO of Sightsavers India, stated, “Our Urban Eye Health Programme, dedicated to enhancing the eye health of underserved urban populations, is proud to launch a Mobile Eye Health Van in Bangalore. This initiative aligns with our mission to eliminate avoidable blindness and ensure equitable access to quality eye care for all.”

Dr. Sri Ganesh of Shraddha Eye Care Trust added, “We at Shraddha Eye Care Trust are honoured to partner with Sightsavers India and Alcon in launching the Mobile Eye Health Van in Bangalore. This mobile van will enable us to extend our reach even further, bringing essential eye care services directly to those who need them most.”

6, Aug 2024
Max Factor Launches What’s Your X Movement with Celebrity MUA Mehak Oberoi & 400 Influencers

Max Factor unveils ‘What’s Your X’, a movement of unapologetic self-expression, leads the campaign with Celebrity Makeup Artist Mehak Oberoi & 400 influencers

Max Factor partners with leading celebrity makeup artist Mehak Oberoi and talented beauty influencers from the country to showcase their ‘X-traordinary’

Priyanka Chopra Jonas -

India – 6th August, 2024 – Max Factor, the legendary Hollywood makeup brand celebrated for its groundbreaking innovations and trailblazing technology, is making waves in India’s vibrant beauty scene. With Priyanka Chopra Jonas as its Global Ambassador, Max Factor unveils its latest campaign, ‘What’s Your X’.

What’s Your X celebrates being cutting-edge, ahead of the curve, and unapologetic, much like Priyanka Chopra Jonas and her illustrious career. It’s more than just a social media campaign; it’s a call to action to everyone to celebrate their distinctive qualities and express their true selves with confidence.

Max Factor’s tagline, “Reveal Your Extraordinary,” drives its mission to empower individuals to boldly showcase their unique beauty and personality. This campaign transcends makeup, celebrating individuality and the distinctive qualities that make each person exceptional. ‘What’s Your X’ is a tribute to the strength of womanhood, emphasizing how women support and uplift one another. It is about fostering authenticity, community, body positivity, and self-love.

In an exciting collaboration, Max Factor partners with the renowned celebrity makeup artist Mehak Oberoi. Famous for her stunning work with stars like Kiara Advani, Shilpa Shetty, and Malaika Arora, Oberoi will lead this campaign alongside top beauty influencers like Sakshi Sindhwani, Ishani Mitra, Tarini Manchanda, Simmy Goraya and Smriti Khanna. Together, they bring their unique flair and extraordinary talent to the forefront, with Priyanka Chopra Jonas playing a pivotal role in the campaign’s launch and ongoing engagement.

You can view the campaign below:

MehakOberoi: https://www.instagram.com/reel/C9zI8AVIewj/?igsh=MWt6YW16MGNpMjVwNw==
Sakshi Sindhwani: https://www.instagram.com/reel/C9zYXrzOdRJ/?igsh=djBoY2ZkOGtkbGlw
Tarini Manchanda: https://www.instagram.com/reel/C97OxvwtCWH/?igsh=YXI2ZnlocjlzdmJ5
Simmy Goraya: https://www.instagram.com/reel/C949SAAIEMa/?igsh=emt5dWRqMGk2OGIx
Smriti Khanna: https://www.instagram.com/reel/C99PYYdNG0B/?igsh=dW12ZmhqaWtrZDlq

“Max Factor has always championed the cause of being yourself and nobody else. As the brand that invented mascara, compact powder, and some of the key makeup categories for generations to come, we’re extremely thrilled to launch our social media campaign speaking to the youth of India,” says Mansi Sharma, Creative Director at House of Beauty. “By collaborating with 400 of the country’s top influencers and beauty experts, who in essence are the voice of today’s beauty consumer, we aim to take over social media and highlight the power of makeup as a tool for self-expression, celebration, and confidence.”

Celebrity Makeup Artist Mehak Oberoi adds, “Associating with Max Factor for the ‘What’s Your X’ campaign has been an incredible experience. As a makeup artist, I see firsthand how makeup can transform not just appearances, but also confidence and self-expression. This campaign is about more than just beauty; it’s about empowering people to recognize and celebrate their unique qualities. I am excited to be part of this journey and to see how individuals across India reveal their extraordinary selves.”

The campaign is now live. Through this influencer and marketing campaign, the brand aims to reach 35+ millions of customers, further solidifying its presence in India’s dynamic beauty landscape.

About Max Factor:

Max Factor is a leading makeup brand known for its innovative products and rich heritage. With a legacy dating back to the early 20th century, Max Factor has been at the forefront of the cosmetics industry, introducing groundbreaking products and techniques that have shaped the way people approach makeup. Today, Max Factor continues to innovate, offering a diverse range of products designed to empower individuals to express themselves through makeup.

About House of Beauty

House of Beauty™ is a new age, specialty beauty company in India bringing the best of international & cult beauty brands to the modern Indian consumer. With comprehensive expertise in brand building, service excellence and aspirational distribution and omnichannel operations, House of Beauty represents a growing portfolio of premium brands, all scaling successfully in line with global brand strategies. Leveraging two decades of retail experience from its powerhouse parent company – Quest Retail – House of Beauty™ is perfectly poised to deliver high octane growth for the next generation of Indian beauty.

6, Aug 2024
DIA Design Connect 1.0 Highlights Cutting-Edge Trends in Interior Design and Architecture

The Designers Interiors Architects Welfare Association (DIA) recently hosted the “DIA Design Connect 1.0” event, focusing on how different essential elements can be seamlessly blended into interior designing and architecture. The event provided a platform where member professionals and trade partners could benefit, contributing significantly to the fraternity’s growth and collaboration.

dia

The conference highlighted how DIA is fostering growth by creating platforms for interaction and learning among industry professionals. Adding DIA Design Connect 1.0 to their annual calender this year, the association aims to enhance its members’ professional development and collaborative efforts. The event featured insightful presentations from three distinguished speakers: Vivek Singh Rathore, Architect; Anuradha Puri Rathore, Landscape Architect; and Tejas Doshi, Lighting Designer. Their sessions were both inspiring and informative, offering valuable insights into contemporary design practices for all the Members of DIA and the guests. The leadership of renowned Mr. Brijen Joshi, President of DIA and Mrs. Khushboo Modi, Secretary of DIA with the support of the working committee continues to drive the association’s mission of fostering innovation and collaboration within the design community.

The event was graced by the presence of several notable chief guests, including Vivek Prhaalldaka, Director of Prhaalladaka Group; Rameshwar Prasad, Director of Prasad Group. Their attendance added to the event’s significance, showcasing the collective support for DIA’s initiatives.

The event successfully underscored DIA’s commitment to fostering innovation and collaboration within the design community. By providing a platform for professionals and trade partners to share ideas and insights, DIA Design Connect 1.0 inspired attendees to adopt new perspectives and advance thei\r practices. The participation of esteemed speakers and chief guests highlighted the significance of the event, encouraging continued growth and development within the industry. This initiative not only benefits DIA members but also promotes a forward-thinking approach to interior design and architecture, motivating professionals to explore creative solutions and enhance their work.

Mr Brijen Joshi, President DIA, Surbim Associates said, “I am immensely grateful to our esteemed speakers, whose insightful contributions sparked ideas and conversations that will resonate with us long after this event. Their expertise and passion were truly inspiring. I also extend my deepest thanks to our valued members, guests, and the dedicated PR and Event teams. Your enthusiastic participation and hard work were pivotal in making this event a remarkable success. Together, we have set the stage for continued growth and collaboration within our community.”

Mrs Khushboo Modi, Secretary said “I am thrilled by the overwhelming success of Dia DesignConnect 1.0. This event has truly highlighted the innovative spirit and collaborative energy within our design community and truly a significant milestone for Dia. I extend my heartfelt thanks to our esteemed speakers who have enriched our knowledge and everyone else who have made this event possible.We look forward to many more such inspiring gatherings and exciting events coming up from DIA.”

Vivek Singh Rathore, Speaker said, “Within the balancing whole, we participated, and Dia proved to be a platform that showcased the best entrepreneurs and businessmen. Embracing constraints, we discovered they drove creativity. The most exceptional projects emerged when ideas faced maximum limitations. Our creativity was born from constraints, giving architecture a new face through our interior designs. With courage in our hearts, we executed plans that seemed impossible, transforming visions into reality.”

Anuradha Puri Rathore, Speaker said, “I am profoundly grateful to be a part of this event. This platform provides a fantastic space to share ideas and opinions with like-minded individuals. As a Landscape Architect, I am thrilled to have presented my vision and plans to a diverse audience for mindfull and responsible designing . It is truly inspiring to connect with others under one roof, exploring the boundless possibilities of collaborative growth of the design fraternity.”

Tejas Doshi, Speaker said, “Lighting is not just about illumination; it’s about crafting emotions. On this stage, I’ve had the privilege of sharing my vision with a community that understands the power of light. Dia’s platform has been a catalyst for connection and inspiration. I’m grateful for the opportunity to shine a light on my ideas and ignite a spark in others.”

6, Aug 2024
Shravan Special: Shambhavi Singh’s Devotion and ’10:29 Ki Aakhari Dastak’ Updates

Star Bharat’s thrilling horror series, “10:29 Ki Aakhari Dastak,” has kept viewers on the edge of their seats with its spine-chilling twists and turns. Lead actors Rajveer and Shambhavi have captured the hearts of the audience with their performances, keeping them eagerly awaiting each new development. In a recent promo, the channel teased a dramatic turn as Abhimanyu and Preeti face gunfire in Muzaffarpur, leaving viewers wondering about their fate. Will they succumb to their wounds, leading to a new chapter in the storyline? Or will divine intervention guide them through the darkness to miraculous recovery? These are the burning questions on every viewer’s mind.

SHAMBHAVI

While “10:29 Ki Aakhari Dastak” embraces the horror genre, lead actress Shambhavi Singh finds solace in her real-life devotion to Lord Shiva, especially during the revered month of Shravan. Reflecting on her spiritual practices, Shambhavi shared her deep-rooted connection with this auspicious time.

Speaking about Shravan, Shambhavi Singh said, “Ever since I can remember, my family has celebrated Shravan together. This month is full of joy and devotion for us. I am a strong believer in God, and Shravan holds a special place in my heart. It’s more than just prayers and offerings; it’s a reminder of the selfless love of Lord Shiva and Parvati. Their dedication to each other inspires me to bring that same kind of love into my life. The monsoon rains make Shravan even more special, with nature turning lush and green, just like the special energy that fills our home during this time.”

She added, “Shravan is also a time for celebration. Married women dress up with Solah Shringar, adorning themselves beautifully even while fasting. I remember the fun of applying mehndi on their hands and watching them perform all rituals with energy and dedication, managing everything happily.”