Author: Rabindra

Karnataka Tourism Triumphs at IITM Chennai, Awarded Medical Tourism Destination of the Year

Karnataka Tourism concluded its participation at the recent India International Travel Mart (IITM) in Chennai with resounding success. The event provided an exceptional platform to showcase the state’s diverse tourism offerings to a wide audience of travel trade professionals, generating significant interest and enthusiasm.

The event featured more than 200 exhibitors, including travel agents, tour operators, hotels, and national tourism offices, representing more than eight international destinations and 20 Indian states. Karnataka, a state rich in history, culture, and natural beauty, highlighted its iconic destinations, including the UNESCO World Heritage Sites of Hampi, Pattadakal, and Sacred Ensembles of the Hoysala.

Karnataka’s pristine beaches like Gokarna and Devbagh, lush hill stations such as Coorg, Chikmagalur, Kodaikanal, Nandi Hills, and Munnar, and thriving wildlife sanctuaries like Kaveri Wildlife Sanctuary and Bhadra Wildlife Sanctuary, along with national parks such as Bandipur and Bannerghatta National Parks, were also prominently showcased.

The Karnataka Tourism delegation engaged in fruitful discussions with travel agents, tour operators, and industry stakeholders to explore collaboration opportunities. The event witnessed keen interest in Karnataka’s unique blend of heritage, adventure, and wellness tourism. Attendees were particularly impressed by the state’s commitment to sustainable tourism and its efforts to preserve its rich cultural heritage. Several B2B meetings were held to discuss potential partnerships and collaborations.

In a crowning achievement, the Karnataka Tourism Pavilion was honored with the “Medical Tourism Destination of the Year” award, recognizing the state’s excellence in providing top-notch healthcare services to tourists.

The participation at IITM Chennai has laid a strong foundation for boosting tourism to Karnataka from the southern region of India. The department is optimistic about witnessing a surge in visitor arrivals in the coming months. Karnataka Tourism remains committed to further strengthening its presence in the market through strategic partnerships and promotional activities.

Neeraj Vyas to move on from Sony Pictures Networks India to pursue an entrepreneurial journey

Mumbai, August 06, 2024

Sony Pictures Networks India (SPNI) today announced that Neeraj Vyas, Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024. After an illustrious career spanning close to three decades, Neeraj has decided to embark on a new entrepreneurial journey.

Neeraj Vyas has been instrumental in shaping several key businesses at SPNI, including the flagship General Entertainment Channels (GECs), Sony Entertainment Television, Sony SAB, Sony PAL, and the Hindi movies cluster. His journey with SPNI began in sales for Sony Entertainment Television (SET), and he swiftly rose to the position of National Sales Head for the channel in 2005. Within five years, he was appointed Executive Vice President for Sony MIX, the network’s Hindi music channel, demonstrating exceptional leadership and strategic vision.

In 2011, Neeraj took on the responsibility for Sony MAX, followed by Sony SAB and Sony PAL in 2017, and Sony Entertainment Television in 2023. Under his guidance, Sony SAB was successfully repositioned as a premium entertainment brand, achieving significant growth through a revitalized programming line-up and content strategy. His leadership has been a source of inspiration for many in the industry.

N.P. Singh

“Neeraj Vyas’s journey with Sony Pictures Networks India has been remarkable. His vision and leadership have been pivotal in transforming our entertainment channels into market leaders. Neeraj has an innate ability to understand the pulse of the audience and create content that resonates deeply with viewers. On a personal level, Neeraj’s passion for excellence and his innovative spirit have always inspired those around him. His departure marks the end of an era for us, but we are excited about the new ventures he will undertake. Neeraj leaves behind a legacy of success, and we wish him all the best as he embarks on his entrepreneurial journey.”

Neeraj Vyas

“My time at Sony Pictures Networks India has been an incredible journey filled with learning, growth, and countless memorable moments. I am deeply grateful for the opportunities to lead dynamic teams and work on groundbreaking projects. As I move on to explore new entrepreneurial ventures, I carry with me the invaluable experiences and relationships built over the years. I am excited for what lies ahead and remain confident that the teams at SPNI will continue to achieve great heights.”

Jar-powered jewellery brand Nek launches Gold & Silver Rakhis for Raksha Bandhan

5th August, 2024- Mumbai – Nek, the innovative jewellery brand from India’s leading gold savings app Jar, is set to launch a special collection of gold and silver rakhis, celebrating the timeless bond between brothers and sisters this Raksha Bandhan. This new offering perfectly aligns with Jar’s mission of making precious metals accessible to all Indians while honouring cultural traditions.

Raksha Bandhan, a cherished Hindu festival, symbolizes the love and protective relationship between siblings. Traditionally, sisters tie a decorative thread (rakhi) on their brothers’ wrists, receiving a promise of protection in return. Nek’s exquisite rakhis elevate this custom, crafting these symbols of affection from 18kt gold and 925 silver, materials known for their purity and lasting value.

“Our Nek rakhis represent more than just jewellery,” says Nishchay AG, Co-Founder and CEO of Jar. “They’re a manifestation of our commitment to blend tradition with modernity, offering products that have both emotional and intrinsic value.”

The gold rakhis, made with 18kt gold, offer a luxurious option for those who want to make this year’s celebration truly special. The 925 silver rakhis provide a more accessible yet equally meaningful alternative. Both options embody the enduring nature of sibling bonds, designed to last far beyond the festival day itself.

This launch leverages Jar’s existing gold infrastructure, allowing users to seamlessly convert their gold savings into these precious rakhis. It’s a natural extension of Jar’s ecosystem, bridging the gap between digital savings and physical jewellery while deeply resonating with cultural sentiments.

The introduction of these rakhis also aligns with Nek’s broader strategy of creating an inclusive jewellery brand that caters to diverse customer needs. From micro-investments in gold to now offering tangible symbols of familial love, Jar and Nek continue to innovate in making precious metals more accessible and an integral part of Indians’ financial and cultural lives.

This Raksha Bandhan, as siblings across India prepare to celebrate their special bond, Nek’s gold and silver rakhis offer a meaningful way to commemorate the occasion. More than just accessories, these rakhis represent a fusion of tradition, technology, and financial prudence even in gifting during special occasions.

Udaan Yuva Tourism Club Hosts Successful Educational Visit to National Crafts Museum and National Science Centre

Baghpat, Uttar Pradesh, 05 August 2024 – The Udaan Yuva Tourism Club, affiliated with the Ministry of Youth Affairs and Sports, Government of India, successfully organized a one-day educational visit to the National Crafts Museum and the National Science Centre on Sunday, 04 August 2024. This enriching experience saw active participation from youth leaders aged 15-29, who shared their experiences post-visit. Digital Certificates of Participation were issued to all attendees.

The event commenced at 11:00 am with an engaging tour of the National Crafts Museum. Participants immersed themselves in the “Know Your Weaves” campaign, exploring the intricate world of traditional weaves and crafts. Kiran Sharma guided the group through the Textile Gallery, while Anshu Thakur, an art lover, led the exploration of the Courtly Craft Gallery and Cultic Gallery. Raginee Singh, a history enthusiast from Varanasi, Uttar Pradesh, provided valuable insights into the Folk & Tribal Galleries. Ritesh Verma shared his expertise on traditional music and guided the group through the market area. Aman Kumar, the President of Udaan Yuva Tourism Club and Coordinator of the youth club, also significantly contributed to the dynamic exploration of the museum.

Participants shared their unique experiences, enhancing the overall visit. Vashu found the demonstrations of traditional weaving techniques particularly fascinating. Kashish appreciated the intricate craftsmanship in the museum’s artifacts and felt inspired by the artisans’ dedication. Anita enjoyed the interactive sessions and hands-on activities that brought the exhibits to life. Arin was captivated by the historical narratives and the cultural significance of the crafts on display.

Following the museum visit, the group proceeded to the National Science Centre at 1:00 pm. Here, the youth engaged with interactive exhibits and scientific wonders, gaining valuable insights into the principles of science through participatory activities. They developed a deeper understanding of science and its impact on daily life. The educational journey concluded with the distribution of digital Certificates of Participation to all attendees. The registration for this event was facilitated through the Mera Yuva Bharat platform. Participants praised the initiative by Udaan Yuva Tourism Club and expressed interest in future educational tours.

Mother’s Recipe introduces Aloo Sago Papad: Perfect Fasting Delight for Shravan Season

Mumbai, August 05, 2024: As the holy month of Shravan commences, many people in India observe fasting and partake in prayers and rituals. During this period, selecting the right foods becomes essential, with many opting for meals that exclude onion, garlic, and regular salt. Understanding the unique diet of this time, Mother’s Recipe proudly introduces its special Potato and Sabudana Papads, seasoned with Sendha Namak (rock salt), making them the ideal choice for your Upvas (fasting) meals.

With the introduction of Aloo Sago Papad, Mother’s Recipe continues its tradition of offering a wide range of high-quality, authentic Indian foods that cater to diverse tastes and preferences. Whether you are fasting or simply looking for a tasty snack, Aloo Sago Papad promises to be a delightful addition to your pantry.

Ms. Sanjana Desai, Executive Director of Mother’s Recipe said, “We understand the cultural and spiritual importance of Shravan and the role of food during this period. Our Aloo Sago Papad is crafted with utmost care, using ingredients that align with fasting traditions. We are committed to providing our customers with delicious and authentic products that respect their dietary needs and enhance their fasting experience.”

Available at an MRP of ₹34 for a 70g pack, Mother’s Recipe Potato and Sabudana fasting papads can be found in key markets including Maharashtra, Gujarat, and North India. They are readily available in your nearby stores such as D-Mart and Reliance, as well as on E-commerce/Quick Commerce platforms like Blinkit, Zepto, Big Basket. Exclusive offers are available for both retailers and consumers, making these papads a must-have during the festive season.

Odysse Electric and SUN Mobility join forces to drive e-mobility revolution across international markets

Hyderabad, August 5, 2024: – Odysse Electric Vehicles, is pleased to announce its strategic partnership with battery-swapping solutions provider SUN Mobility for the export of its flagship electric motorcycle, Vader SM. Under this collaboration, Odysse Electric aims to deploy its daily commute bike, Vader SM, powered by the SUN Mobility’s advanced battery-swapping technology, in key markets across the world. This collaboration marks an important step for Odysse Electric in expanding its global footprint and accelerating the adoption of electric mobility worldwide.

Vader SM is powered by two of SUN Mobility’s Smart Batteries, that are AIS-156 approved and are portable and swappable at SUN Mobility’s Quick Interchange Stations. Vader SM has a digital instrument cluster, is powered by a 4000 watt electric motor with a top speed of 80 kmph and range of 130 kms per swap. Vader SM offers 5 drive modes including Eco, Power, Sports, Reverse and Parking mode with cruise control. Vader SM also has advanced features such as Combi Braking system, Hill assist, Energy Regeneration and includes CAN communication with built-in protection circuits, ensuring safety and convenience for commuters.

This partnership will leverage SUN Mobility’s innovative battery-swapping platform to enhance the accessibility and convenience of Odysse Electric’s Vader SM for international markets, including Africa, Latin America, and Southeast Asia under the Battery-as-a-Service (BaaS) model. These vehicles will be manufactured in Odysse’s Ahmedabad facility in Gujarat.

SUN Mobility is currently deploying its swapping stations across Africa, Latin America, and Southeast Asia on a pilot basis to enable riders to swap batteries quickly and conveniently, addressing the key concerns of upfront cost, range anxiety and long charging time for EV owners.

Mr. Nemin Vora, CEO, Odysse Electric Vehicles Pvt. Ltd. said, “We see huge export potential in the EV market and aim to contribute to the EV aspirations globally. This collaboration underscores our dedication to spearheading the transition towards providing sustainable mobility solutions on a global scale. Our association with SUN Mobility will enable us to bring our flagship product, Vader SM, to new markets by leveraging SUN Mobility’s advanced battery infrastructure and network.”

Mr. Ajay Goel, Co-founder & Executive Director, SUN Mobility, said, “We are proud to collaborate with Odysse Electric Vehicles in introducing the Vader SM, one of India’s first electric motorcycle powered with SUN Mobility’s advanced battery-swapping technology, to international markets. This partnership marks a significant step forward in our mission to drive affordable sustainable mobility solutions globally, leveraging our innovative battery swapping platform to enhance accessibility and convenience for electric vehicle users worldwide.”

COWE Haryana Chapter held Grand Swavalamban Show- Navrasa, which was graced by the CGM SIDBI Shri Rahul Priyadarshi

COWE held Grand Swavalamban Show- Navrasa, which was graced by the CGM SIDBI Shri Rahul Priyadarshi.

The Confederation of Women Entrepreneurs (COWE), an organisation composed of supporting and empowering budding women entrepreneurs across India, organised the Grand Swavalamban show- Navrasa at Apparel House, Gurugram, on August 3, 2024. The event was inaugurated by CGM SIDBI Shri Rahul Priyadarshi.

Headed by Ruchita Bansal, this event featured 90 rural and urban exhibitors, who displayed their unique talents and special skills. With a grand showcase of gourmet and culinary fest, Navrasa not only brought together a diverse group of women entrepreneurs, but also provided an exclusive platform to connect, grow, and build businesses.

Under Bansal’s leadership and her team’s support including Shkha Taneja, Rashi Rohatgi Kkhan, Shilpi Soni, and Meenu Miglani , the event, aligned with PM Narendra Modi’s mission of empowering women, fostered an inclusive ecosystem and created networking opportunities. The show also featured customised live activities by artisans and stalls for beautifully carved festive hampers for Teej and Rakhi.

Muscle & Strength India expands its presence in multi brand supplement market

New Delhi, August 05, 2024: After the success of its franchise business of multi brand supplement store, Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has entered exclusive distributorship of renowned international supplement brands in India such as JNX Sport, Ryse Supplements, DY Nutrition, Unmatched Supplements, Universal Nutrition, VMI Sports, DarkLabs, Hawk Labz, Blackstone Labs amongst others. The world-class supplements and nutrition products from these companies have been proven over time due to their trusted quality, innovation and value to help consumers with the widest range of products for health, wellness, fitness & bodybuilding. Besides the domestic market, Muscle & Strength also plans to strengthen its presence in international markets like Nepal, Bhutan, Sri Lanka, Bangladesh and Myanmar soon.

Muscle & Strength India currently has 25 stores spread across multiple cities in the country and has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness. As part of the expansion plan, Muscle & Strength India will also partner with various gyms across the country, while introducing more products soon.

“At Muscle & Strength India, we believe everyone is deserving of good health, and we are pleased to now offer world class supplements and advanced sports nutrition products to consumers. This next step in our growth is a testament to our hard work over the years, further enriching our diverse product offerings. We take immense pride in our association with these renowned brands and our partnership with them will enable us to fulfill our mission of providing high-quality products to fitness enthusiasts. We hope to see many other partnerships come to fruition in the near future and are also looking forward to the continued introduction of more such products to newer markets. We are excited about the opportunity that lies ahead,” said Mr. Praveen Chirania, Founder, Muscle and Strength India.

“The driving factor of the dietary supplements market is the increasing health consciousness and proactive health mindset amongst the consumers. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands. In a short span of time, Muscle & Strength India has already made its mark with its authentic and genuine products. Going forward, the company aims to further launch products in various variants, focusing on different health and wellness categories and segments. We now anticipate great business opportunities for growth with this new partnership and making a meaningful difference to improve the quality of life,” added Praveen.

Founded in 2018 by Praveen Chirania, Muscle & Strength India is a leading brand in the supplements space today endorsed by renowned celebrities and athletes. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.