Author: Rabindra

Kaun Banega Crorepati 16 adds a ‘Super Twist’ with ‘Super Sawaal’, allowing players to win double the amount

Sony Entertainment Television’s beloved ‘knowledge-based’ reality gameshow, ‘Kaun Banega Crorepati’, is all set to premiere its 16th season on August 12 at 9:00 PM! Featuring the legendary Amitabh Bachchan, the channel recently unveiled a thought-provoking campaign, ‘Zindagi hai, har mod par sawaal puchegi, jawaab toh dena hoga’, sparking introspection on profound life truths. And now, the makers have announced the‘Super Sawaal’ to enrich the contestants’ gameplay as they face questions that will take them one step closer to their dreams.

An interesting element, the ‘Super Sawaal’ is a bonus question that appears after the first safe haven (Q5) and will have no options and no choice of using a lifeline. If answered correctly, contestants get the opportunity to use the 2x superpower or Dugnaastra. The superpower enables the contestants to press the buzzer and double the winnings of a particular question of their choice from Q6 to Q10. So, if a contestant chooses to use the superpower at Q9 (INR 1,60,000), and answers correctly, he/she ends up with a bonus amount of 1,60,000 that will be added to their final winning amount. However, they may not use any lifelines while playing the Dugnaastra.

The ‘Super Sawaal’ and subsequent use of the Dugnaastra adds an extra layer of strategy to the gameplay, making it edgy, thrilling, and suspenseful.

Stay tuned to watch Kaun Banega Crorepati Season 16 starting 12th August at 9:00 PM only on Sony Entertainment Television!

ixigo Marks Friendship Day with ‘Friend Running Status’ Video Featuring ConfirmTkt

New Delhi, 5 August 2024: In a delightful nod to Friendship Day, ixigo, India’s leading OTA for the Next Billion Users, initiated a brand banter on social media, highlighting the essence of a “Sachcha Dost” (true friend) through various brand interactions. This engaging campaign saw multiple brands coming together to participate, creating a buzz on X.

The campaign kicked off with ixigo’s post, playfully referencing how a true friend takes the middle seat without any hassle. The post sparked a series of witty responses and interactions from other brands, each contributing their own unique take on what defines a true friend in their context. Some notable contributions included:

● ixigo Trains: “Sachcha dost woh hai, jo train journeys par tumhare pasand ke snacks laaye  #FriendshipDay2024”

● ConfirmTkt: “Saccha dost hai woh hai, jo train ki window seat share kare ????#FriendshipDay”

● AbhiBus: “Sachcha dost woh hai jo trip se aane ke next day hee trip ki photos share karde..  #HappyFriendshipDay”

● Razorpay: “Saccha dost woh hai, jo 3 AM call pe bhi startup idea discuss karne ko ready ho “

● AU Small Finance Bank: “Sachcha dost woh hai, jo best travel deals milne pe apne credit card ko flaunt kare! #HappyFriendshipDay”

● PVR Cinemas: “Sachcha dost vo hai, jo #PVRINOX main movie dates ke liye hamesha ready rahe. #FriendshipDay”

● Pizza Hut India: “Saccha dost vo hai, jo bina bole tumhare pizza ke olives khud le le  #FriendshipDay”

● FNP: “Saccha dost vo hai, jo tumhare liye perfect gifts choose kare…  #FriendshipDay #FNPGifting”

● Rapido: “Sachcha dost wo hai, jo jatt se bulaane pe patt se aajaaye  #friendshipday”

● GrabOn: “Saccha dost woh hai, jo tumhare har kharche pe paise bachaye… “

ixigo and ConfirmTkt also rolled out a fun video on social media to celebrate the day through the launch of an imaginary feature ‘Friend Running Status’ which can track our friends like we track trains. The ‘Friend Running Status’ is a play on ixigo & ConfirmTkt’s popular train feature ‘Train Running Status’ which gives travellers live updates on their train’s exact location, real time delay and estimated time of arrival. The video humorously showcases the realistic and often amusing excuses friends use to cancel plans, adding a witty twist to the concept of tracking.

Lotte Choco Pie Takes Its Love & Lotte Campaign to Rural India

Bengaluru, 05th August, 2024: Lotte India, one of India’s leading confectionery brands has rolled out its Rural Van Campaign across important markets in the country, through a series of engaging on-ground activation initiatives. Spread across four key states—Bihar, Odisha, Uttar Pradesh, and Madhya Pradesh, the rural activation aims to bolster the brand’s category leadership further, by penetrating tier 3 and tier 4 markets, recognizing their vast potential.

As part of the campaign, Lotte Choco Pie‘s brightly designed red vans will traverse through districts, towns, and villages across the four states for more than three months. The campaign aims to spread awareness of the delightful Lotte Choco Pie to a broader audience and connect with more families and children. The vans will stop at schools and popular crowded spots to engage with the consumers by conducting fun activities, including dance, games, and quizzes. Adding to the excitement, a charming Choco Pie-shaped mascot will join the festivities, capturing the hearts of both children and adults, reinforcing the campaign’s themes of celebration and gratitude.

Mr. Milan Wahi, Managing Director of Lotte India, stated, “At Lotte, we are excited to launch our van campaign in the rural regions of four key states, where we have recognized a growing demand for quality products. We see a tremendous opportunity to connect more deeply with consumers. Our leadership in the category is a testament to our deep understanding of consumer preferences and our ability to adapt to their evolving needs. Lotte Choco Pie is cherished by all, irrespective of their age. This campaign allows us to get closer to our consumers in the rural markets that have been instrumental in driving our growth. As these markets have shown a remarkable potential, we are committed to continuing our significant investments here. Our aim is not only to boost Lotte Choco Pie’s market share in these areas but also to build lasting awareness and loyalty among our consumers. We believe our van campaign helps in strengthening our commitment of spreading joy and celebration by cementing our leadership in the Indian confectionery market.”

Lotte rolled out the Love & Lotte Campaign nationally in October 2023 with the aim of further strengthening the brand’s connection and bringing it closer to the hearts of consumers. The creatively envisaged campaign dabbles in modern lingos, emotions, and more, aiming to celebrate everyday moments with Lotte’s Choco Pie. In its first phase, Lotte released four joyful TVCs as part of the integrated campaign.

With the second phase of the campaign centred around rural regions, the brand aims to make Lotte Choco Pie a popular choice of snack and confectionery amongst rural consumers. This extensive campaign not only promises to elevate brand awareness and loyalty but also to spread joy and celebration throughout rural India.

Fairmont Jaipur Unveils Zarin- The Pan Asian Restaurant

Saturday, 5th August 2024: Fairmont Jaipur, the first luxurious outpost of the hotel chain in India, is delighted to announce the launch of Zarin- The Pan Asian Restaurant, set to open its doors on 3rd August, 2024. Derived from the old Persian word for “golden,” Zarin is set to elevate Jaipur’s gastronomic scene with its unmatched Asian cuisine and spectacular dining experiences. This remarkable restaurant at Fairmont Jaipur promises to take guests on a captivating culinary journey, showcasing a blend of multicultural dishes from diverse cultures and origins across Southeast Asia.

 On August 3rd, Fairmont Jaipur hosted a grand launch event for Zarin, creating an evening to remember. Attendees included some of Jaipur’s high-net-worth individuals (HNIs), who were treated to an evening brimming with culinary excitement, live music, and exceptional drinks.

 Zarin presented a myriad of distinctive features that set it apart as a destination for discerning food enthusiasts. The evening’s highlight was a theatrical culinary presentation inspired by the flavours of China, Japan, and Thailand. Chefs displayed their exceptional skills in a captivating performance, transforming cooking into an art form. The menu featured exquisite preparations such as Green Paradise Dragon Roll, Crispy Lotus Roots, Sambal Tiger Prawns, Asparagus & Mushroom Kothe, Lamb & Cilantro Gyoza, Burmese Khao Suey, Kari Ayam, Chilli Garlic Lobster, and the famous Homestyle Black Pepper Crab. The experience concluded with signature desserts like Tob Tim Grob and Fried Lavender & Charcoal Ice Cream.

 The atmosphere was further enlivened by live music, creating a vibrant and dynamic setting for the celebration.

 The Cocktail Bar beckoned guests to indulge in Imperial Elixirs inspired cocktails, accompanied by pre-meal drinks and delectable small bites at the community table. For those seeking an alfresco dining experience, the outdoor venue provided casual seating and easy access to the bar, enhancing the overall dining ambiance.

 Adding a touch of tradition and spirituality, the guests at Zarin are welcomed by the Gong Ritual, a captivating homage to nature’s harmony. With a gentle strike of the mallet, the resonant gong emits a sacred sound, symbolizing joy and resilience, setting the stage for an exquisite dining experience.

 Among the highlights of Zarin is the Teppanyaki Room, an intera

 tive dining space. In this elegant setting, guests are treated to a mesmerizing display of culinary artistry as skilled chefs transform fresh ingredients into delectables dishes on the teppanyaki grill, right in front of you.

 To further enrich the restaurant experience, Zarin embraces the Asian tea culture by offering a selection of blossom teas and a Samurai tea service. Guests are invited to immerse themselves in tradition.

 Tea Ritual, guided by the timeless principles of Harmony (wa), Respect (kei), Purity (sei), and Tranquility (jaku). Fragrant jasmine tea is served throughout the meal in the traditional “Samurai” style. Traditional Japanese cast iron tea sets called lymph are used to make tea resulting in a mellow, sweeter cup.

 Mr. Rajat Sethi, General Manager at Fairmont Jaipur, expressed his delight at the launch, stating, “We are thrilled to bring this immersive dining experience to Jaipur, offering a perfect blend of tradition, innovation, and impeccable service. We look forward to welcoming guests to this extraordinary culinary journey.”

 “At Zarin, we meticulously curate the dining experience using the finest ingredients sourced from around the world. Our goal is to create authentic and captivating dishes that mesmerize the palate. Some of our standout creations include Flying Noodles, Sambal Crunchy Chicken with Asian Greens, and Five-Spiced Chocolate Fondant with Coconut and Jaggery Ice Cream,” said Chef Mihir – Executive Chef

 Zarin stands alone as the premier fine dining destination in the region, providing an authentic Teppanyaki experience. Our menu showcases an exquisite selection of sushi and sashimi, alongside our signature dish—the meticulously prepared Peking Duck, slow-cooked for nearly 22 hours,” Chef Surendra – Senior Sous Chef – Zarin

 Embark on a golden culinary journey and discover the enchanting world of Zarin- the Pan Asian Restaurant at Fairmont Jaipur. Experience the fusion of flavor’s, stunning ambiance, and finest service that is sure to turn moments into memories.

Siddesh Sawant triumphs in Race 2 of Round 3 of 2024 IDEMITSU Honda India Talent Cup NSF250R in Chennai

Chennai, 05 August 2024: After witnessing an action-packed Race 1 yesterday, the young riders of Honda Racing India displayed an adrenaline-pumping performance in Race 2 of Round 3 of the 2024 IDEMITSU Honda India Talent Cup NSF250R at Madras International Circuit (MIC, previously known as Madras Motor Race Track) today in Chennai.

With engines revving and hearts racing, young riders displayed their racing prowess on the racetrack today. Race 2 was an amalgamation of action and excitement showcased by Siddesh Sawant, the 22 year old from Kolhapur emerging as the undisputed leader of IDEMITSU Honda India Talent Cup NSF250R category. He displayed his best skills on the track today and secured the first position with a total race time of 15:11.679 for 8 laps. He executed strategic maneuvers overtaking the other riders with precision, skill, and perfect timing.

Following closely was Savion Sabu, the 16 year old from Bangalore. From the start of the race, he displayed a strategic approach, pushing his limits and challenging his competitors with every lap. His aggressive racing style, combined with his strategic mind, made him secure the second position with a total race time of 15:14.661.

Finishing at third position was Beedani Rajender, the 19 year old from Hyderabad. His ability to maintain a high pace while strategically overtaking competitors demonstrated his understanding of race dynamics. He completed the 8-lap race with a total time of 15:25.784.

Unfortunately, four riders Mohsin Paramban, Prakash Kamat, Shyam Shundar and Rakshitha S Dave could not finish the race.

IDEMITSU Honda India Talent Cup

The IDEMITSU Honda India Talent Cup is a prestigious platform designed to develop and nurture the next generation of riders for both national and international championships. It serves as a stepping-stone for young riders aspiring to reach higher levels of racing. The championship features Honda NSF250R motorcycles, purpose-built for Moto3 racing, providing a competitive platform. With its lightweight chassis, powerful engine, and aerodynamic bodywork, the NSF250R offers optimal performance on the track. The primary objective of the championship is to identify and nurture talented riders, providing them with professional training. By offering a well-defined pathway, the IDEMITSU Honda Indian Talent Cup NSF250R paves the way for Indian riders to enter the realm of professional motorcycle racing.

The 2024 season will have five rounds beginning with the season opener at the Madras International Circuit (Chennai) from 14-16 June 2024. The third round is ongoing from 2-4 August 2024. Subsequent races i.e. 4th & 5th round will continue at the same venue, scheduled for September and October in Chennai, Tamil Nadu.

Appdome Unveils GenAI-Powered Mobile Threat Resolution

August 5, 2024 – India- Appdome, the experience leader in mobile defense, today announced its new Threat Resolution Center, powered by GenAI. The new service enables mobile support teams to instantly identify mobile threats, generate context-specific resolution steps, and improve threat response for all stakeholders. Appdome will be demonstrating the new GenAI powered Threat Resolution Center live at the upcoming Black Hat USA cybersecurity conference in Las Vegas Aug. 7 and 8.

The scope, diversity, and sophistication of mobile threats are exploding. This, combined with the proliferation of malware, spyware and AI-based threats, means that the risk to mobile identity, data and transactions is higher than ever. Legacy mobile app security, anti-fraud and other products don’t consider the user experience. When mobile attacks happen, mobile end users are typically locked out of their accounts and left confused, frustrated, and flying blind. Likewise, understanding, and troubleshooting mobile cyber-attacks and threats is complex, time consuming and costly – for the mobile brand, enterprise and user.

The new Appdome Threat Resolution Center leverages the power of GenAI to provide real-time, context-specific, step-by-step guidance for end users to resolve threats and attacks on mobile devices quickly. This gives mobile support teams and end users the information they need to get past any attack fast. It also shrinks the mobile attack surface by speeding removal of mobile threats on end user devices. Mobile support teams also realize a boost in productivity by delivering faster mean time to resolution (MTTR) and reducing overall cost of threat response for all end users.

“We’ve been evaluating LLMs and GenAI as part of the threat response lifecycle since GenAI came on the scene,” said Tom Tovar, co-creator and CEO at Appdome. “Threat Resolution Center leverages two new innovations at Appdome – our new ThreatCode™ and Threat Resolution Agent™ – with GenAI to quickly synthetize massive amounts of unstructured data into step-by-step instructions that stop cyberattacks, malware and other threats on mobile end user devices fast.”

Fraud, malware and other attacks, combined with limited attack data and poor resolutions destroy the mobile experience. When cyberattacks happen, fire-drills arise between cyber and support teams. Triage, diagnosis and removing threats from mobile devices is extremely complex, time-consuming and challenging due to the immense diversity and dynamic nature of (a) mobile exploits, tools and malware, (b) mobile devices, (c) mobile operating systems (OS), (d) mobile networks and (e) other factors. To make matters worse, many forms of malware can hide inside other mobile apps, and access mobile apps via accessibility, custom keyboards and other settings. What works to remove a threat on one mobile device, mobile OS and network will not work for a different threat on a different mobile device, mobile OS and network.

“The mobile ecosystem is diverse, with seemingly endless permutations of apps, exploits, operating systems, and device types. Detecting and removing threats and attacks can feel impossibly difficult, let alone doing so with the user experience in mind,” said Katie Norton, Research Manager, DevSecOps and Software Supply Chain Security at IDC. “Appdome’s ThreatCode and Threat Resolution Agent aim to address this challenge by leveraging RAG-optimized GenAI, automatically creating and chaining GenAI prompts to bring threat-specific, context-aware instructions that seek to balance quick threat resolution with a high-quality user experience.”

How Appdome Threat Resolution Center Works

When an attack or threat is detected by an Appdome-protected mobile app, the Appdome Defense Framework in a mobile app dynamically generates a context-specific ThreatCode™. The ThreatCode is encoded with detailed and specific data about the threat, attack method, device, OS and other information, providing the DNA of each attack on the mobile end user’s device. Support, engineering or cyber personnel at mobile brands and enterprises enter the ThreatCode into Appdome’s Threat Resolution Center where Appdome’s Threat Resolution Agent™ generates the GenAI-prompts using retrieval augmented generation (RAG) to query and optimize responses from GenAI for the attack. The resolution response includes how to identify and understand the attack, how to find the attack, and the step-by-step instructions to remediate or remove the mobile threat on the end user’s device, creating – for the first time – true self-service threat response and real-time threat resolution for mobile end users.

“Better threat resolution is critical to better brand loyalty and the best end user experience,” said Chris Roeckl, Chief Product Officer at Appdome. “Legacy products get in the way of app experience, doing little more than crashing the app with no data about the attack and no way to help the user. Appdome, by comparison, puts the user first – first by removing the engineering burden and now, by removing the support burden from the cyber defense lifecycle.”

Appdome will be demonstrating its new Threat Resolution Center at the Black Hat Conference in Las Vegas Aug. 7-8, 2024 at booth #1350.