Author: Rabindra

TCL India on-boards Rohit Sharma as the Brand Ambassador

17th May 2024 TCL – a leading global brand in the Television and Home Appliances segment has recently on-boarded the Indian cricket team captain Rohit Sharma, represented by RISE Worldwide line, as the national brand ambassador to augment its brand presence. By leveraging Sharma’s goodwill in the market and his association with the most popular sport in the country, TCL aims to increase its brand visibility and credibility in the Indian Market, especially for televisions and washing machines.

Being one of the finest cricket players in Indian cricket history, with over six titles in the t20 tournament and a stellar performance in the 20 World Cup, Sharma’s ambition to go big with every game seamlessly aligns with TCL’s ‘GO BIG’ marketing strategy that focuses on large screen-sized TVs. India’s GDP has been growing tremendously in the past few years paving the way to increased customer expectations. Keeping this in mind, TCL has always emphasized providing extraordinary experiences to its customers. With its exquisite range of large screen-sized TVs, available at an affordable price; TCL has been successful in winning the trust of customers who keep an eye for bigger and better viewing experiences. In tandem, Sharma’s commitment to deliver 100% in every match, with every ball, and TCL’s commitment to sophistication and innovation make this exclusive one-year partnership a perfect match.

Delighted with the announcement, Philip Xia, General Manager, TCL India, said, “We are elated to welcome the one and only ‘Hitman’ to the TCL India family. Being a cherished icon, he inspires fans to strive for excellence just as we push the boundaries of excellence in technology and products with each launch. With the World Cup just around the corner, Rohit Sharma is undoubtedly the best partner, with whom we can grow our Indian community.”

Underpinning the company’s ambition to connect with its Indian audience and deliver an exceptional experience, the partnership will feature high-impact online and offline marketing campaigns starring India’s beloved ‘Hitman’. The combination of Rohit Sharma and TCL symbolizing power, impact, and a tech-savvy lifestyle will be instrumental in reinforcing the company’s position as a dynamic player in the consumer electronics market.

Talking about his partnership with TCL India, Rohit Sharma said, “TCL’s dedication towards innovating with bigger and better technology-oriented products is inspiring. With this approach, I am looking forward to supporting the company’s efforts to bring the Indian sports community together, through our shared love for cricket.”

As the captain of the Indian National Cricket team, Rohit Sharma has always gained admiration from a massive number of people who look up to him for his leadership traits. Since he likes to play big shots in every game, the brand is also committed to going big with innovation when it comes to all TVs and Washing Machines each year. Henceforth, by advocating a TCL product, the target group’s affinity and purchase consideration are predicted to increase remarkably.

For the fifth time in a row, LG India opened its Business Innovation Center in Kolkata

Kolkata, 17th May 2024 – Today, Kolkata hosted the opening of LG Electronics’ fifth Business Innovation Center. This new facility is devoted to presenting LG’s best-in-class Enterprise, Consumer, and B2B2C products and solutions in an immersive setting, giving guests the chance to closely observe the newest advancements and investigate the seemingly endless possibilities with state-of-the-art offerings.

LG’s commitment to offering state-of-the-art solutions in a variety of industries is demonstrated by the LG Business Innovation Center in Kolkata. It offers a wide variety of items, such as cutting-edge consumer durables, information displays, commercial air conditioners, and information technology. To promote innovation and teamwork, the center provides a platform for users and enterprises to test and experiment with innovative solutions.

Among the key highlights of the Information Display category are the 136 All-in-One LED Screen, LG MAGNIT, LG Transparent OLED Signage, and LG CreateBoard. In addition to this, the Business Center also features System Air Conditioning products & solutions.

Attendees at the Business Center can explore LG’s industry-leading Multi V 5 and Multi V S series, renowned for their exceptional COP and compatibility with a wide range of indoor units. From customized air conditioning solutions to meet specific industry requirements to the latest flagship product, Multi i HOME, designed for premium residences and villas, LG demonstrates its dedication to providing innovative solutions for diverse customer needs.

Architectural favorites, such as the Round Cassettes and 1-way cassettes, both recipients of the prestigious “Red Dot Design” award, are also on display, showcasing LG’s commitment to aesthetics and design excellence. Furthermore, visitors will have the opportunity to discover the innovative Hydro Kit, a popular solution in the hotel and hospital industries, offering simultaneous hot water generation (as a by-product) alongside air conditioning.

Mr. Hemendu Sinha, Senior VP & Business Head, Business Solutions, LG Electronics India said, “We are excited to launch our newest Business Innovation Center in Kolkata. This facility represents our commitment to providing innovative products & solutions to our customers and partners. The BIC will enable us to showcase our most modern offerings and provide a platform for collaboration and co-creation of customized solutions with our partners.”

LG MAGNIT, the revolutionary Micro LED Display, redefines visual experiences with its cutting-edge technology and exceptional performance. LG MAGNIT captivates audiences with its deep blacks and vibrant colors. Its efficient power consumption and real-time ConnectedCare service ensure reliability and longevity.

LG Transparent OLED Signage represents a new era of visual communication, offering high transparency and vivid colors that seamlessly integrate with the surroundings. With its slim structure and expandable design, it provides endless possibilities for creative expression in various environments.

The LG MULTI V 5 is a revolutionary HVAC solution for high-rise buildings, boasting advanced technologies that ensure maximum energy efficiency and minimized operational costs. With its Dual Sensing Control, it intelligently monitors humidity and temperature, optimizing comfort while conserving energy. Additionally, its innovative features such as Smart Load Control and Enhanced Heating ensure reliable performance even in challenging conditions, making it the ultimate choice for energy-conscious buildings.

The MULTI V S by LG offers a compact and eco-conscious VRF solution ideal for residences and small offices.. Equipped with the R1 Compressor and controlled via the ThinQ™ app, the MULTI V S delivers high performance with minimal environmental impact, offering users maximum comfort and convenience.

The opening of the LG Business Innovation Center in Kolkata underscores LG’s commitment to driving innovation and empowering businesses across India. Through this center, LG aims to collaborate with partners and customers to co-create solutions that address their specific needs and challenges.

EzeRx Partners with PATH and Satara Zilla Parishad to Improve Healthcare in Satara District

Maharashtra, 17th May 2024 In a pioneering initiative, EzeRx, a leading innovator in non-invasive diagnostic solutions, has partnered with PATH, a global nonprofit organization and Health Department, Satara Zilla Parishad. This strategic alliance aims to augment the Ayushman Bharat Program by bolstering primary healthcare services, with a special emphasis on addressing the unique health challenges faced by women in the rural Satara district. The intent behind the association is to promote proactive healthcare-seeking behaviors among women in the region.

As a critical component of this initiative, EzeRx has successfully deployed four of its innovative EzeCheck devices to support healthcare workers in Satara. These non-invasive devices are designed to streamline the screening and identification processes for better management of anemia. Their user-friendly nature and portability make them well-suited for field operations in rural settings, demonstrating their practical utility in the remote areas of Maharashtra.

The company also organized a comprehensive training session on the 2nd of May for community health officers in the Satara district. These sessions were attended by Dr Sunil Chavan, Additional District Health Officer; Mrs Aparna Bhide, Head of District Pharmacy; Vikas Namdeo Wadgaye, Resident Medical Officer, Satara District Hospital; and representatives from PATH and Health Department, Satara Zilla Parishad. The training was designed to help equip healthcare professionals with the necessary skills to effectively operate EzeCheck.

Partha Pratim Das Mahapatra, Founder and CEO of EzeRx, said, “We are delighted to join forces with PATH and Health Department, Satara Zilla Parishad in this much-needed initiative to uplift women’s healthcare in Satara district. The deployment of our EzeCheck devices and the training provided to community health officers mark significant strides towards our mission of making quality healthcare accessible to all. We are confident this collaboration will yield improved health outcomes and empower women to take charge of their well-being.”

Chaitali Roy, Co-Founder and COO of EzeRx echoed similar sentiments, saying, “Our partnership with PATH and Health Department, Satara Zilla Parishad exemplifies our unwavering commitment to ensuring equitable access to healthcare. By leveraging our cutting-edge technology and empowering healthcare professionals through comprehensive training, we aim to address the unique health needs of women in rural areas and drive meaningful change within the community.”

The success of this collaboration in the Satara district is a promising model for future initiatives, underscoring the potential of public-private partnerships in tackling healthcare challenges in underserved regions. EzeRx, PATH, and Health Department, Satara Zilla Parishad remain steadfast in their efforts to promote equitable access to healthcare and elevate women’s overall well-being in rural Maharashtra.

JK Maxx Paints Launches SingleBrandSharmaJi Campaign for Home Beautification

New Delhi, 17th May 2024 – JK Maxx Paints proudly unveils its latest brand campaign, #SingleBrandSharmaJi, aimed at solidifying its position as a premium home beautification solutions provider.

Rooted in a legacy of trust and excellence spanning two decades, JK Maxx Paints builds upon the success of JK WallMaxX Wall Putty as the undisputed leader and custodian of beautiful walls and homes. Recognized for its strong distribution & market presence, brand leadership, and commitment to quality & innovation, JK WallMaxX Wall Putty enjoys the unwavering trust of consumers nationwide. Understanding customers’ evolving needs, JK Maxx expands its portfolio to now offering a complete range of decorative paints and finishes.

The campaign resonates deeply with JK WallMaxX customers who prioritize trust and consistency in their choices. Featuring renowned actor Jimmy Shergill as Sharma ji, a discerning homeowner who values quality & fervent brand loyalty, the campaign underscores the reliability of JK Maxx Paints as the preferred choice for home beautification needs.

Mr. Nitish Chopra, Dy. The business Head of JK Maxx Paints (JK Cement Ltd.), expressed excitement about the campaign, stating, “we are delighted to introduce our latest campaign, #SingleBrandSharmaJi, which encapsulates the essence of JK Maxx Paints and our unwavering commitment to trust, excellence and quality. With over two decades of leadership and innovation in enhancing wall aesthetics, exemplified by our flagship product JK WallMaxX Wall Putty, we are poised to elevate the standard of home beautification with JK Maxx Paints.”

In addition to television, the campaign will leverage various digital platforms including Instagram, Facebook, and YouTube to reach a wider audience.

JK Maxx Paints offers a diverse range of wall, wood, and metal paints, as well as textures and designer finishes, combining aesthetics with durability and protection. Grounded in core values of quality and customer satisfaction, the products offer superior performance, longevity, and visual appeal.

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PhonePe collaborates with LankaPay to promote UPI payment acceptance in Sri Lanka

Bengaluru 17th May, 2024: PhonePe, today announced that it has enabled UPI payment acceptance in collaboration with LankaPay across LankaQR merchant points at a grand event held in Colombo. The event was graced by His Excellency Shri Santosh Jha, the High Commissioner of India to Sri Lanka, as the Chief Guest, who highlighted the key role played by fintech connectivity in the overall connectivity between India and Sri Lanka. Addressing the gathering Dr. Nandalal Weerasinghe, Governor of the Central Bank of Sri Lanka (CBSL), acknowledged the collaboration’s capacity to unlock new opportunities and enhance competitiveness and the benefits that it would bring to Sri Lankan merchants.

Channa de Silva, CEO, LankaPay also addressed the audience and moderated an insightful panel discussion on ‘The Future of Digital Payments in Sri Lanka: Opportunities for Sri Lankan Businesses,’ which focused on the possibilities and growth avenues for local businesses. The session featured Mrs. Shashi Kandambi, GM/CEO, National Savings Bank; Mr. Sanjay Wijemanne, COO, Hatton National Bank PLC; Mr. Conrad Dias, Chairman, LOLC Finance PLC; and Ms. Renuka Fernando, Chairperson, Dialog Finance PLC who discussed how businesses can leverage digital payment technologies and tap into a wider market to stay competitive in an evolving economic landscape.

Following the panel discussion, Ritesh Pai, the CEO of International Payments at PhonePe, unveiled insights on leveraging UPI for global markets and the growth prospects it offers for merchants.

The event also saw the presence of several key stakeholders from the Sri Lankan financial landscape, including senior representatives from Banking sectors, Payment System Providers, and representatives from the tourism sector and business associations. This alliance is facilitated through LankaPay’s partnership with NPCI International Payments Limited (NIPL).

During the event, PhonePe announced that its app users traveling to Sri Lanka can now make payments using UPI across LankaPayQR merchants nationwide. Users can simply scan LankaQR code to make secure and quick payments without carrying cash or calculating currency conversions. Their account will be debited in INR, showing the currency exchange rate. These transactions are facilitated by the Unified Payments Interface (UPI) and LankaPay National Payment Network.

Speaking on the occasion, Shri Santosh Jha, High Commissioner of India to Sri Lanka, shared that, “The UPI launch is an important part of a larger goal for both countries to collaborate through a digital partnership.” He mentioned that “India is also supporting Sri Lanka in the development of its Unique Digital Identity Program and other components of the Digital Stack that has immense transformative potential for Sri Lanka and the bilateral economic partnership.”

Ritesh Pai, CEO, International Payments, PhonePe, added, “We are thrilled to announce our partnership with LankaPay. This collaboration offers unparalleled convenience to Indian tourists who can now use a familiar and secure payment method while traveling and pay across LankaQR merchant points. PhonePe has always been at the forefront of driving innovation in payments. We are incredibly proud to be driving UPI adaptation across India, and our expansion to Sri Lanka is another exciting step forward.”

Channa de Silva, CEO, LankaPay, added, “LankaPay is delighted to collaborate with PhonePe to revolutionize the cross-border payments between Sri Lanka and India. This partnership is bound to provide greater convenience to Indian Tourists and Business Travelers in making seamless UPI payments at all LankaQR merchant points in Sri Lanka via PhonePe app. We are excited about the potential of this collaboration that would enhance payment experience to Indian tourists and business travellers during their stay in Sri Lanka and also provide the merchants with a cost-effective proposition to card payments. I envisage that innovation to be the cornerstone of this alliance and would lead to further strengthening of bilateral relations between the two countries.”

Deesawala Rubber Industries Embarks on Major Expansion

Hyderabad: 17th May 2024 DEESAWALA RUBBER INDUSTRIES, a leading manufacturer of premium quality rubber products such as rubber sealing rings, rubber gaskets, and other rubber products, announced a significant expansion as part of its strategic growth trajectory. The company is setting up its 4th manufacturing unit, spanning 40,000 square feet, at Kallakal, near Medchal in Hyderabad. This facility is equipped with state-of-the-art machinery and a lab testing facility, which will enhance production capacity from about 7-8 tonnes per day to 25 tonnes per day. Additionally, the company has acquired an adjacent unit, scheduled to be operational by 2025.

Established in 1996 by Mr. Huned and Mr. Shabber Deesawala, Deesawala Rubber Industries has always aimed to deliver technically innovative, customized rubber solutions for global infrastructure. The company provides elastomeric bearing pads for road and bridge projects, rubber speed breakers for real estate, pipe gaskets for ductile iron, UPVC, and concrete pipe manufacturers, rubber extrusion profiles for automobile, aviation, and industrial use, expansion joints for infrastructure applications, rail pads for railway track projects, and silicon products for the pharmaceutical industry. The company had 3 manufacturing units at Bala Nagar, Hyderabad, catering to the present requirements.

Mr. Huned Deesawala, Co-Founder and Managing Director of Deesawala Rubber Industries, commented, “As India is embarking on a journey towards becoming the 3rd largest economy in the world, there is an increased impetus on rail, road, aviation, and other infrastructure projects. Deesawala Rubber manufactures products essential in each of these infrastructure projects, and the mega boost in infra-development provides us with an excellent opportunity to grow. Moreover, the Government of India has embarked on the mission ‘Har Ghar Nal,’ which will require the laying of a massive network of water pipelines across the country. Our gaskets that are used as pipe seals are crucial for the successful execution of this project. The present expansion underscores our unwavering commitment to providing products of international standards, while customizing and catering to the evolving needs of our customers.”

Adding to this, Mr. Murtaza Deesawala, Executive Director of Deesawala Rubber Industries, added, “We are excited about the present expansion of our capacity and have a very healthy order book to ensure 100% capacity utilization by the end of this year. In keeping with the burgeoning demand for our product line, we have also identified an adjacent unit (5th) with an area of around 40,000 square feet. This unit should be operational by the year 2025. We have also setup our offices in Pune, Bengaluru and Chennai to expand market presence. Our products are certified and approved by esteemed organizations such as BIS, WRAS and RDSO, giving us an opportunity to expand our footprints in Europe and the Middle East. Very soon, we will be setting up our office in Dubai to expand our global presence.”

The company’s product portfolio encompasses a diverse range of rubber solutions, including push gaskets for pipes, elastomeric bearing pads for bridges and metro rail projects, PVC water stoppers, swellable bars for waterproofing and infra industry, expansion joint filler boards, rubber speed breakers, and pillar guards for the construction industry. In addition to the existing offerings, Deesawala Rubber Industries is committed to continuous innovation. New product developments are on the horizon, including rubber sheet manufacturing, PVC water stoppers, rubber profiles, and adhesives tailored for the woodwork and construction industries.

Coforge in partnership with Fiorano introduces ISO 20022 Compliance as a Service (ICaaS)

Greater Noida, India, 17th May 2024 – Coforge Limited (NSE: COFORGE), a global digital services and solutions provider announced a strategic partnership with Fiorano to introduce ISO 20022 Compliance as a Service (ICaaS). As of March 2023, ISO 20022 has been live on the SWIFT cross-border payments network. Multiple domestic market infrastructures are also making substantial progress toward the complete adoption of this new payment message standard by the end of 2025. The migration is not just a step towards enhanced efficiency but a foundational pillar in the burgeoning world of digital currencies. However, migrating to ISO 20022’s unique requirements can be complex. The ICaaS offering from Coforge & Fiorano is a comprehensive solution designed to streamline the migration process to ISO 20022 compliance, providing those organizations impacted, with a seamless and cost-effective transition.

The comprehensive, end-to-end ISO 20022 Compliance as a Service (ICaaS) solution covers crucial elements including ISO 20022 Process Consulting, Translation, Structured Data, Data Truncation Management, and Quality Assurance, ensuring a seamless and cost-effective transition for financial institutions at any stage of their migration journey. The services offered by ICaaS include specialized SWIFT-focused consulting, advanced migration tools, ISO 20022 data products, and robust end-to-end testing services, tailored to meet the unique needs of each institution.

Gautam Samanta, President and Global Leader, Banking and Financial Services, Coforge, said, “We believe the implications of ISO 20022 go beyond mere cross-border and high-value payments; it permeates critical financial domains, influencing Securities and Trade Finance. The ICaaS solution developed by Coforge and Fiorano is not just a service; it’s a commitment to empowering financial institutions with the knowledge and tools necessary for informed decision-making in the realm of structured payments.”

Biju Suresh Babu, Managing Director Banking & Financial Services, Fiorano, said “ICaaS stands as a distinctive solution poised to expedite the adoption of ISO 20022 in the financial ecosystem by bringing together tools, infrastructure, and expertise into a single, easily accessible platform. Leveraging Coforge’s extensive experience with central and commercial banks, coupled with Fiorano’s expertise in cloud-native integration, payments orchestration and ISO 20022 data, our primary focus is to guide financial institutions through a seamless transition, minimizing disruptions to their systems.”

ICaaS is being made available at a point when global central banks and regulators are increasingly seeking the use of structured data (including structured postal addresses) to align with standardization and payment harmonization efforts, including the G20 cross-border payments roadmap.

Edward Davies, Senior Vice President, Coforge said, “While ISO 20022 brings a lot of value in terms of enhanced data quality, efficiency and overall customer experience, the regulatory compliance deadline of 2025 & 2026 will force a lot of banks to go for quick-fix measures. At the start of 2023, we committed to our banking customers and have invested a lot in coming out with a packaged solution to fast-track this journey in a much more economical and robust manner. Fiorano’s ISO 20022 SWIFT-certified accelerator sits at the heart of it. We are thrilled with this partnership and much look forward to supporting our joint customers across the globe.”

Coforge in partnership with Fiorano has adopted a transformative approach to scale and expand. To reduce the overall complexity, Coforge has developed a comprehensive ISO 20022 testing scenario repository improving efficiency up to 50%, and reducing the time taken to scale capabilities across markets and channels.

Chipmunk Launches on Nykaa: A Milestone Achievement for India’s Gentle Makeup Brand

India, 17 May 2024: Chipmunk, India’s pioneering makeup brand that seamlessly blends beauty and skincare, proudly announces its debut on Nykaa, India’s leading beauty retailer. This collaboration marks a significant milestone for Chipmunk, furthering its mission to revolutionize the beauty industry with gentle high-performing formulations.

Founded by Reema Dube Yerawar, a visionary Cosmetic Technologist, Chipmunk has garnered widespread acclaim for its commitment to prioritizing skin health without compromising on the joy of makeup. With a background in cosmetic technology and years of industry experience, Reema recognized the need for gentle and preventive makeup products in the market. Her journey led to the creation of Chipmunk, a brand that challenges industry norms and champions science-backed innovation.

“I am thrilled to bring Chipmunk’s gentle makeup products to Nykaa’s vast audience,” says Reema Dube Yerawar. “Our vision has always been to prioritize the health of our consumers’ skin while offering them the joy of makeup. This collaboration with Nykaa allows us to reach a wider audience and empower individuals to express themselves flawlessly.”

Co-Founder Akhil Yerawar, a strategic business leader with a background in management consulting shares Reema’s enthusiasm for this milestone. “Launching on Nykaa is a testament to Chipmunk’s commitment to innovation and growth,” says Akhil. “We believe in providing affordable luxury with science-backed, clean formulations, and we are excited to partner with Nykaa to make our products accessible to beauty enthusiasts across the country.”

Chipmunk’s range of bold and vivacious makeup products are formulated without harmful ingredients like talc, alcohol, paraffin, phthalates, and mineral oil. The brand holds certifications such as PETA certified Vegan and Cruelty-Free, FDA-approved, dermatologically tested, and clinically proven to be safe for daily use.

As Chipmunk continues to redefine beauty standards and reshape the relationship between makeup and skin health, the brand invites individuals to join in its mission of providing clean, skin-loving, gender-inclusive, vegan, and cruelty-free beauty products.