Author: Rabindra

For the Future of Indian Girls, Leading Singers Shreya Ghoshal and Sunidhi Chauhan Sing India’s Own Period Song, in Partnership with Whisper

1st July 2024  Mumbai, Maharashtra, India  Whisper, India’s leading feminine-care brand from Procter & Gamble, has created history by launching the nation’s own Period Song, with India’s biggest voices – Shreya Ghoshal and Sunidhi Chauhan. Both the musicians created their own versions of the ‘Period Song, launching it on World Menstrual Hygiene Day. Whisper has provided period education to over 100 million girls and women till date and are shining the spotlight on the early onset of menstruation among young girls in the fifth edition of its popular Keep Girls in School movement. Through this catchy tune with very relevant, educative lyrics for young minds, the intent is to get every Indian to sing it and believe that periods is a sign of being healthy.

Shreya Ghoshal and Sunidhi Chauhan created their own version of the period song, through which they taught schoolchildren about menstruation, who later joined them by singing along and dancing to the tune.

“I am so excited to sing India’s own period song, which I hope, will reach every citizen of India and empower young girls to live their lives confidently and without fear – both in school and outside of it. It is shocking that girls are getting periods as early as the age of 8 which makes it even more critical for Whisper’s period song to break societal taboos by educating girls early on and preventing school dropouts. The song is so catchy and joyful that it plays in my mind throughout the day, and I can’t resist humming it. It is a great way to tell all boys and girls that – Periods ka matlab healthy hai aap. It is a song that India truly needed and I’m proud to be associated with it,” said Sunidhi Chauhan.

Whisper Presents The Period Song Ft. Sunidhi Chauhan

“I am honored to lend my voice for Whisper’s period song. It’s so important to educate young children about periods so that they are prepared and there is no fear. Our effort is to let young girls know that getting their periods irrespective of their age means that they are healthy. Girls are getting their periods as early as the age of 8, and this puts about 26 million girls in India at the risk of dropping out of school without proper period education and products. Kudos to Whisper to taking the initiative and normalising periods by teaching young children about it. I was so happy to create the song in different languages, so it can truly become the song of the nation,” said singer Shreya Ghoshal.

Studies show that one in five girls have been at the risk of dropping out of school due to lack of period education and products*. With girls starting periods at as early as the age of 8 years, this could escalate further. Without period awareness, 26 million girls could be at risk of dropping out of school. Whisper’s Keep Girls in School program has been working on normalising periods and providing girls with the right education and period products, so that they don’t have to compromise on their future and can continue staying in school. To date Whisper has taught over 100 million girls and women about periods and distributed sanitary pads. Every year, they go to over 50,000 schools to conduct period education sessions.

Shreya Ghoshal sang the mukhda, or “face of the song,” Periods Ka Matlab Healthy Hai aap in eight different languages including Hindi, Tamil, Bengali, Marathi, and many others: truly making it the song of the Nation on periods.

The song was originally composed and directed by music director Aman Pant, and via clever use of music, Whisper has given a wonderful tool to society, to educate young girls and boys about periods. With the biggest voices in the country picking this momentum, it can really help break taboos and normalize periods as a sign of being a strong and healthy girl.

Manav Rachna Educational Institutions Partners with StockGro to Enhance Financial Literacy among Students

1st July 2024 Gurugram, Haryana, India In a significant step towards enhancing education and empowering students with necessary financial skills, Manav Rachna Educational Institutes has partnered with StockGro, a leading experiential stock market learning and investment platform. This partnership aims to integrate vital stock market and investment knowledge into the curriculum, perfectly aligning with the directives of the New Education Policy (NEP) 2020.

Left to right: Ambika Vasudev – Head, Career Advancements, MREI, Rajeev Kapoor – MD, MREI, Varun S. Arora – CGO, StockGro, Prof (Dr.) Hanu Bhardwaj – Director, CDC, MREI

This collaboration highlights Manav Rachna’s commitment to providing education transcending conventional boundaries. By embedding financial literacy at every educational level—from middle school through university—Manav Rachna ensures that its students are adept at managing their finances by the time they venture into the real world.

As a significant feature of this collaboration, Manav Rachna will host a specialized hands-on financial literacy workshop during its Global Summer School 2024, specifically designed to prepare students for a financially secure future. The institute is also committed to setting up dedicated trade labs by the end of this academic year, facilitating practical and immersive learning experiences.

Mr. Rajiv Kapoor, MD, MREI, “Manav Rachna has consistently led the way in implementing innovative educational practices. Our partnership with StockGro represents a strategic enhancement of our curriculum, incorporating crucial financial education that supports the experiential learning model advocated by NEP 2020. We are dedicated to enabling our students with extensive educational tools to empower them for life, equipping them to succeed in the ever-evolving financial landscape.”

Ajay Lakhotia, Founder of StockGro shared, “We are excited to join forces with Manav Rachna Educational Institutes on this initiative. At StockGro, we are committed to the transformative impact of practical education. This collaboration enables us to provide young individuals with the necessary tools for success in the financial sector, nurturing a generation that is academically proficient, financially literate, and ready to meet future challenges.”

StockGro is India’s premier experiential social learning platform for trading and investments. With over 50 million users nationwide, StockGro is the trusted destination for individuals seeking to learn and master the art of trading and investments. StockGro has successfully empowered financial enthusiasts across 900+ prestigious educational institutions and many pioneering financial startups, offering a unique and immersive learning experience.

Sri Ramakrishna Hospital’s Pulmonologists Dispel COVID Vaccine Fears and Highlights the Triggers of Asthma

1st July 2024  Coimbatore, Tamil Nadu, India  In response to the growing concerns surrounding the COVID-19 vaccine, the esteemed pulmonology team at Sri Ramakrishna Hospital has taken proactive steps to address and alleviate public fears. The experts also aim to educate the community on crucial triggers for asthma and other respiratory conditions, emphasizing both indoor and outdoor factors.

Every year World Asthma Day is celebrated on the second Tuesday of May. This year it was celebrated on 7th May, 2024. This day is dedicated to throwing light on the issues concerning asthma and lung health that are generally compromised due to several internal and external factors. While aiming to raise awareness and provide insights, the expert pulmonologists at Sri Ramakrishna Hospital also addressed the fears related to the COVID-19 vaccine that has been on the rise lately.

In recent days, we have been hearing several theories and misconceptions about the Covid vaccine causing hesitancy in people. This widespread news has created a lot of tension and confusion.

Vaccines are often known to prevent a person from getting infected by a certain organism like a virus or bacteria. But unfortunately, when the person gets infected the severity can be reduced. This was evident in the case of COVID-19, especially during the second phase when most of the vaccinated people did not experience any major symptoms or complications when compared to people who have not been vaccinated.

It is important to understand that every vaccine has its pros and cons. COVID-19 vaccine was developed by research within a short period and was able to deliver remarkable results in several individuals while few people have faced few complications. In case there are any concerns regarding the vaccine or one’s health related to it, choose to talk to an experienced specialist to seek professional advice on the concerns.

Similarly one of the common concerns in recent days is asthma. People often ignore the triggers of asthma that might cause flare ups. The asthma triggers can be both indoor and outdoor.

Asthma is a chronic life condition that affects several people worldwide. It requires prompt medical treatment to be managed effectively without any issues.

When it comes to indoor triggers the factors can include:

• Pet fur: Most of us have pets and pet fur can trigger asthma.
• Smoke from incense sticks: Though this may not be a trigger in all asthma patients most of them may have flare ups once the smoke is inhaled.
• Burning mosquito coils: Certain chemicals found in the coils can be the reason for asthma flares.
• Air quality inside the home: At times air quality index inside the homes is affected by several factors leading to an asthma trigger.
• Cigarette smoke: Cigarette smoke has several chemical components that are extremely dangerous for asthma patients and is known to cause major flare ups.
• House dust mites
• Cockroaches

When it comes to outdoor triggers it can include:

• Air pollution & Air quality: Industrial cities often experience poor outdoor air quality due to hazardous smoke emitted from industries, vehicles, and others which can affect the air quality leading to asthma triggers.
• Pollen grains
• Dust: Dust due to construction and other outdoor activities are known to contribute to asthma flare-ups.

Although both indoor and outdoor factors trigger asthma and also other serious lung conditions like COPD, ILD, outdoor triggers are beyond control and cannot be avoided in many circumstances, while indoor triggers can be highly controlled and avoided. While being outdoors it is important to follow certain steps like using a mask or avoiding traveling through highly polluted areas to avoid asthma flare ups

The Department of Pulmonology at Sri Ramakrishna Hospital is committed to provide exceptional care for respiratory disorders, while offering advanced diagnostic procedures, personalized treatment plans, and continuous patient education to manage and prevent respiratory issues effectively.

Asthma is a growing concern in the world. With certain efforts and precautionary steps one can always manage asthma effectively.

MagickHome Expands its India Footprint with an Opulent Home Interior Hub in Coimbatore

1st July 2024  Chennai, Tamil Nadu, India  MagickHome, a pioneer in the home interior domain in North America, is expanding its India footprint with a second home interior hub in the country in Coimbatore. Located on Trichy Road, the hub was inaugurated on 15th May 2024. This significant step comes months after the brand’s debut hub in Chennai received an overwhelming response.

MagickHome offers an exclusive and extensive curation of globally acclaimed and award-winning designs for home interiors, including modular kitchens, bedrooms, bathrooms, and furniture. With over 30 years of experience in the global market, you can expect nothing but the best from the brand for all your home interior and furniture needs. MagickHome’s collection effortlessly blends aesthetics with functionality, ensuring your homes are both practical and indulgent within your desired budget.

One can feast their eyes on the brand’s ravishing world-class offerings at both the Chennai and Coimbatore home interior and furniture hubs or they can do it at the convenience of their homes on MagickHome India’s website. Clients can also request for a home visit, where they can consult MagickHome’s exceptionally skilled in-house design team to transform their homes just as they have imagined.

Expressing his views on the launch, Mr. Indrakumar Pathmanathan, CEO and Founder of MagickHome said, “MagickHome is redefining modular home interiors in India and our Coimbatore chapter is just one stepping stone to our comprehensive goal. I proudly announce that along with our expansion plan to different cities in India, we will also be foraying into the furniture and home décor vertical to further fulfil our promise of a comprehensive interior design experience under one roof.”

Explaining how the Coimbatore chapter came into being, Mr. Ganesen Viswanathan, Vice President, said, “Coimbatore is one of the fastest growing cities of the country and it was an absolute no-brainer to capitalise on the strategic advantages this industrial hub posed. While close proximity to our India headquarters in Chennai was an advantage in providing the best services to our clientele here, the plan was to penetrate into this flourishing tier-2 market with the idea of making premium modular interiors available and affordable for all. Our Coimbatore chapter will definitely help us create a stronghold in the southern Indian market in the near future. And we are also right on track to open 30+ hubs across the country in the next three years.”

Elan Foundation Pledges to Cultivate more than 25,000 Plants and Trees on World Environment Day

1st July 2024  Gurugram, Haryana, India  In a significant step towards environmental sustainability, Elan Foundation, the philanthropic arm of Elan Group, has pledged to cultivate more than 25,000 plants and trees in Gurugram on the occasion of World Environment Day. This initiative aims to contribute to the reforestation of the city and promote ecological balance.

A diverse selection of plants and trees is being planted at various locations across Gurugram. The entire plantation drive is set to be completed within June 2024, demonstrating the Elan Foundation’s commitment to efficient environmental action. This initiative aligns perfectly with the theme of World Environment Day 2024: ‘Land Restoration, Desertification, and Drought Resilience’, underscoring the importance of combating land degradation and promoting sustainable land management practices.

Commenting on the initiative, Mr. Akash Kapoor, Director, Elan Group said, “With our ambitious pledge to cultivate more than 25,000 plants and trees on World Environment Day, we are embodying the ethos of responsibility and action. Each sapling planted represents a promise to nurture, protect, and sustain our precious environment. Our effort to strengthen green cover underscores our unwavering dedication to mitigate environmental impact.”

Elan Foundation has a history of undertaking similar environmental initiatives, reinforcing its dedication to ecological conservation and community well-being. The post-plantation care of the plants and trees will be meticulously managed by the Elan Foundation to ensure their healthy growth and sustainability.

Sony India Launches XS-162GS and XS-160GS Car Speakers Specially Tuned for India Offering an Exceptional Audio Experience

1st July 2024  New Delhi, Delhi, India Sony India today unveiled the latest additions to the automotive sound revolution, the XS-162GS and XS-160GS car speakers. Engineered for those craving an auditory upgrade from their factory car audio, the new GS line-up promises a transformative journey with its finely tuned acoustics.

The XS-162GS offers 16 cm (6½”) 2-way component speakers, while the XS-160GS presents 16 cm (6½”) 2-way coaxial speakers. Crafted with precision, these speakers boast features like a composite polypropylene cone woofer for rich bass, foam rubber surround for responsive notes, and silk soft dome tweeter for natural sound dispersion.

Sony India’s commitment to sustainability shines through with eco-conscious packaging and reduced ink usage, reflecting their dedication to environmental responsibility.

The XS-162GS and XS-160GS car speakers are specially tuned for India and tailored to cater to the preferences and needs of the Indian market. With a peak power of 350W and an RMS of 60W, both models offer enhanced clarity and powerful audio output with clear sound reproduction.

Key Features of XS-162GS and XS-160GS Speakers:

Composite polypropylene cone woofer: Optimally designed polypropylene diaphragm gives deep bass while suppressing peaks and dips in the mid and high-frequency smooth integration with the tweeter.

Foam rubber surround: The woofer surround material is made of foam rubber, manufactured with an air-filled matrix structure that is lightweight and durable, providing optimal damping characteristics for responsive bass notes.

Silk soft dome tweeter: Based on technology developed for our premium speaker designs, the soft-dome tweeter boasts a flat frequency response and wider dispersion. In addition, its silk diaphragm contributes to natural and smooth sound with good internal loss.

Dynamic air diffuser: The integrated Dynamic Air Diffuser ensures efficient air circulation for smooth cone travel and cooling of the voice coil.

Progressive height rate spider: The acoustically optimized spider allows for higher power handling and airflow, with a profile designed for more rapid and precise cushioning of the speaker cone.

Easy installation: The smaller tweeter chassis and shallow woofer basket decrease physical interference with factory grilles, enabling easy installation in a wider variety of vehicles.

Phase plug (XS-162GS Only): The resonance damping phase plug on the woofer helps realise the ideal frequency response, right up to the crossover point with the matched tweeters.

Supplied tweeter mounts/ adaptors (XS-162GS Only): The newly designed angle mounts and surface mount adaptors assure flexible installation in various types of vehicles for best acoustic results.

In-line crossover networks (XS-162GS Only): The in-line crossover networks enable easy wiring realising installation in a wider variety of vehicles.

Environment in mind

Sony’s products are not only designed to be stylish but also with the environment in mind. For the GS line-up individual packaging, 98% of the cushions are made of paper materials, and compared to the prior model, printed information has been carefully considered for simplicity and length to reduce printer ink usage by approximately 90%, reflecting Sony’s commitment to reducing environmental impact.

Availability

The new line-up is available at select car dealers across India.

Bisleri Limonata Launches #DoubleTheChill Campaign with Aditya Roy Kapur as Brand Ambassador

1st July 2024  Mumbai, Maharashtra, India  Bisleri International, established by Mr. Ramesh Jayantilal Chauhan, the pioneer in the carbonated soft drinks industry in India with a legacy of creating some of the most iconic brands, has announced Aditya Roy Kapur as the new brand ambassador for Bisleri Limonata.

Bisleri Limonata blends the zest of lime with the coolness of mint, delivering a refreshing experience for consumers. The launch of the vibrant #DoubleTheChill campaign aims to highlight this unique product experience, establishing strong recognition for Limonata’s distinctive flavor blend. Unlike other drinks in the segment, Limonata’s combination of lime and mint sets it apart.

Aditya Roy Kapur, embodying the essence of the brand with his cool and refreshing persona, has a strong fan following, especially among Gen Z. His association with Limonata helps to solidify the brand’s image and appeal to this key demographic.

The Bisleri Limonata #DoubleTheChill campaign was conceptualized and crafted by Bisleri’s in-house creative team. Demonstrating their exceptional creativity and deep understanding of the brand, the team delivered a compelling narrative that resonates with Gen ‘Z’. The strategic brand association with Aditya Roy Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International said, “Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit as he is one of the coolest actors today with an easy-going charm. With this campaign, we’re set to strengthen our bond with GenZ consumers and drive even greater demand for Limonata.”

Aditya Roy Kapur commented, “I’m excited to embark on this refreshing journey. Limonata’s invigorating taste and zest for life perfectly aligns with my own outlook. I enjoyed being part of the campaign because it has such a chill and fun vibe and should be very enjoyable for the consumers. This besides, I am happy to collaborate and be a part of the Bisleri family.”

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

Cinebuster Magazine Ronnie Rodrigues Features on Times Square’s Billboard

1st July 2024 New York | Mumbai, Maharashtra, India New York, one of the world’s most vibrant cities, is renowned for its towering skyscrapers and bustling atmosphere. Times Square, a symbolic landmark of the city, is famously illuminated by numerous digital billboards and advertisements, showcasing businesses that operate around the clock. Securing a spot on these billboards is notoriously expensive, reserved for high-profile brands and significant messages.

Indian business tycoon Ronnie Rodrigues who is also has recently achieved this milestone, features on a Times Square billboard to celebrate a deeply personal occasion. To commemorate his twins, Charles and Caaden’s 10th birthday, and his mother’s 75th birthday, Rodrigues organized a grand celebration in New York. He flew his family, friends, and office staff to the city, marking the special event with a heartfelt message displayed prominently on a brightly lit digital billboard in Times Square.

This gesture stands out, as few Indians have had the honor of featuring on Times Square billboards. Rodrigues’s use of this iconic platform for a non-business purpose is unique, making this celebration a memorable and remarkable moment in his life and in the annals of Times Square history.