26, Jun 2024
Competitive Strategy Consultant and Author Arjan Singh writes an Amazon Bestseller in the US & India, that helps Businesses Plan Strategy Through War Games
June 2024 – Delhi, India: Indian-American Competitive Strategy Consultant and College Professor Arjan Singh ensures that businesses stay ahead of the curve by creating war game scenarios and analytical exercises that enable them to develop creative solutions.
In his book Competitive Success: Building Winning Strategies with Corporate War Games, published by Forbes which is already an Amazon bestseller in the US and India since its release in April, 2024; he outlines topics such as “Identifying Your War Game Objectives,” “Assessing the Field of Battle,” and “Assessing Troop Strength, Morale, and Resources”. As an army troop sets itself up for victory in a war zone; Singh likens and designs these scenarios to enable companies and businesses to always come out on top as winners, no matter what the economic outlook is.
As Singh explains: “War games aren’t just dress rehearsals or strategy plans, but are simulations of your competitive market in a controlled, safe, internal environment where you can explore many different dimensions.”
In a fast-changing global marketplace, uncertainties are both multiple and radical. The future of the market structure and nature of competition are unpredictable as well. In such an unsettling scenario war games can come to the rescue of industry captains and entrepreneurs alike. They help in risk identification, revenue generation, and cost avoidance.
He continues, “In war gaming the whole point is to simulate failure. In a safe war-gaming simulation, you can use failure as a springboard to succeed. It’s much less painful and cheaper to fail in a workshop than to deploy millions of dollars to find out afterward it’s not going to work”
Singh has been running corporate war games for the past 20 years and has worked with more than 200 organizations worldwide. Throughout the book, he draws on not only case studies from the corporate world but also from the war games he conducts with business students at Southern Methodist University (SMU) Cox School of Business, where he is an adjunct professor of Marketing and Global Consulting.
The book is particularly relevant to our times. Technology is as much a disruptor in the global business environment as it is in other spheres of society. In Competitive Success, Singh illustrates through case studies how it needs to be taken into account in a war gaming preparation. For instance, Zoom turned out to be an unlikely competitor of American Airlines as a result of COVID-19. During the pandemic people realised that if the end goal is to have an effective business meeting, they might not need to get an airplane to be face-to-face if they can jump on a Zoom call.
“War gaming is an ongoing, lifelong process,” Singh says. “For it to be successful, it can’t just be a one-off. Integrate it into your company as part of your culture, with an open, humble, and curious mind, and you will build winning strategies that lead to competitive success.”
In India, Singh has trained and conducted war games with the Tata group of companies; and in the US he works with several pharma and chemical conglomerates.
Singh is based in Scottsdale Arizona, USA where he lives with his wife and two children.
To buy the book, click on: https://tinyurl.com/yrvrmmpv
About Arjan Singh
Arjan Singh (www.corporatewargames.com), author of Competitive Success: Building Strategies with Corporate War Games, is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He has advised 68 of the top 100 companies in the Fortune Global 500 list in building winning strategies. Singh is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business.
About Forbes Books
Forbes Books (www.books.forbes.com) is the exclusive book publisher of Forbes. Forbes Books identifies and selects authors who are game changers and thought leaders in their fields. They are people who recognize how publishing a book can elevate their message and inspire audiences to better themselves and the world around them. Since its launch in 2016, Forbes Books has grown into the premier independent business book publisher.
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- By Rabindra
26, Jun 2024
The Game-Changer in Influencer Marketing
26th June 2024 Mumbai, Maharashtra, India Music Broadcast Limited (MBL), a pioneering name in the media industry, proudly announces the launch of ‘SMINCO.in’ a Social Media Influencer Confluence. This automated multi-sided influencer marketing platform is the latest innovation set to reshape the influencer market. It represents a strategic leap forward for MBL, aligning with its vision of adopting digital solutions to enhance brand engagement and consumer interaction. By seamlessly connecting brands with influencers, SMINCO.in offers a platform designed to maximize ROI for both parties. Its advanced AI-driven matching algorithms, real-time analytics, and customizable campaign management tools streamline the marketing process, delivering measurable results and setting new standards of excellence in the influencer marketing industry.
SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. This platform addresses common pain points in influencer marketing, such as finding the right influencers, measuring campaign effectiveness, and ensuring authenticity. Through its comprehensive framework and dedicated support team, SMINCO.in provides seamless solutions for brands and influencers alike.
Ashit Kukian, CEO of Radio City, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions.”
The launch of SMINCO.in is backed by strategic partnerships with influential brands, agencies, and experts. These collaborations strengthen SMINCO’s position in the market. With the support of our platform, brands can stay ahead of the curve and meet changing consumer demands. Customized influencer solutions that fit the needs of each industry ensure that brands can reach the most relevant influencers for their campaigns with just the click of a button.
Join the fastest-growing community on SMINCO.in, where brands and influencers will find success. Don’t miss out – become a part of the next big buzziest platform, SMINCO.in, “Your Window to the Social Media World!”
26, Jun 2024
Archives Launches Heartwarming Digital Campaign DadTimelessPride
26th June 2024 New Delhi, Delhi, India Archies, India’s leading gifting brand, is delighted to announce the launch of its special digital campaign for Father’s Day, titled #DadTimelessPride. This campaign aims to honor and celebrate the unwavering love, guidance, and sacrifices of fathers across the country.
The #DadTimelessPride campaign is designed to create memorable moments for fathers and their children, encouraging everyone to share their unique stories and experiences. The initiative includes a variety of engaging activities, heart-warming stories, and exciting contests, all aimed at making this Father’s Day truly special.
As part of the celebration, Archies is offering exclusive discounts on a wide range of Father’s Day gifts, including personalized cards, mugs, photo frames, and more. Customers can avail these offers both online and at Archies’ stores nationwide. The campaign will also feature interactive content, including quizzes, polls, and videos, encouraging followers to express their love and appreciation for their fathers in creative ways.
“We are excited to launch the #DadTimelessPride campaign to celebrate the incredible bond between fathers and their children. This Father’s Day, we want to provide a platform for everyone to share their love and gratitude, creating a sense of community and togetherness. At Archies, we believe in the power of heartfelt connections, and this campaign is our way of honoring fathers who play such a pivotal role in our lives,” said Varun Moolchandani, Executive Director of Archies Limited.
26, Jun 2024
EC-Council’s Industry-First AI ToolKit Course Empowering Indian Cybersecurity Professionals
26th June 2024 Hyderabad, Telangana, India EC-Council, creator of the iconic Certified Ethical Hacker (CEH)® credential, is introducing a first-of-its-kind Cyber AI Toolkit free for all of its certified members. Designed to empower its membership base of certified cybersecurity professionals, the Cyber AI Toolkit equips members with cutting-edge AI-enabled cybersecurity courses at no cost, helping them be better prepared for today’s evolving cybersecurity landscape in the advent of AI. This highlights the EC-Council’s commitment to driving standards and advancing global cybersecurity readiness.
The Cyber AI Toolkit, which features 14 hours of online learning, 74 premium videos, and 90 assessment questions, provides EC-Council members practical insights and hands-on experience in tackling AI-driven cyber threats. This innovative program provides real-world scenarios and lessons curated to advance an organization’s cybersecurity readiness while enhancing the skills and rapid response of cybersecurity professionals.
In India, the cybersecurity landscape is rapidly evolving with significant trends shaping the industry’s future. India has undertaken several steps to contain the effects of cyber threat. Along with being one of the largest markets for internet usage in the world, India reported the largest share of users who experienced any cybercrime, nearly 30 percent higher than the global average. The cybersecurity market across the country was valued at nearly 140 billion rupees, estimated to double by 2025.
The Government of India has recognized the importance of cybersecurity as a critical component of national security. Under Prime Minister Narendra Modi’s leadership, the Digital India initiative has been pivotal in transforming India into a digitally empowered society and knowledge economy. Emphasizing cybersecurity, the government has launched several initiatives to strengthen the nation’s cyber defenses and promote a secure digital environment for all citizens.
Jay Bavisi, Group President, EC-Council, highlighted the importance of equipping cybersecurity professionals with AI knowledge, “As threat actors increasingly weaponize AI to develop more advanced attack techniques, it is imperative that we provide our community of members with the necessary tools and knowledge to counter these threats. By offering this toolkit for free we are bridging the AI Chasm by enhancing global cybersecurity standards and advancing continuous skill development.”
The Cyber AI Toolkit responds directly to findings of the latest EC-Council C|EH Threat Report 2024 based on transformative insights gathered from more than 1,000 industry professionals. The report revealed that 83% of cybersecurity professionals have observed significant shifts in cyber-attack methodologies attributed to AI. 80% of organizations have embraced multi-factor authentication as a cornerstone of their defense against escalating cloud threats. Equally crucial is the report’s emphasis on continuous training, recognized by 82% of respondents as pivotal in enhancing incident response readiness, and over 70% of participants identify zero-day exploits and social engineering as primary threat vectors.
This stark reality revealed by EC-Council Threat Report 2024 often referred to as the “AI Chasm,” highlights the disparity between advancing AI-driven cybersecurity solutions and the evolving tactics employed by threat actors.
With the Cyber AI Toolkit, EC-Council is committed to shaping the future of the cybersecurity industry. From the inception of the CEH program to the introduction of AI-enabled courses and now the Cyber AI Toolkit, the EC-Council remains dedicated to democratizing cybersecurity education and equipping professionals worldwide with the skills needed to safeguard digital landscapes effectively.
26, Jun 2024
Laura Hall’s Newly Released Gus’s Playday
Port St Lucie, FL, June 26, 2024 — a charming tale that follows Gus, a lovable character with big dreams of chasing animals in his backyard, is the creation of published author, Laura Hall.
Hall shares, “Gus dreams about the day he will be able to get outside and chase all the animals he sees every morning in his backyard. To his surprise, Gus has been given the chance to do just that. Gus’s day takes him all over his neighborhood and running into many friends along the way. Sometimes our dreams do not turn out the way we expected, but maybe they turn out much better. So let’s take a peek inside and see what Gus’s Playday is all about. Gus says dream big! You just never know what might happen!”
26, Jun 2024
Pickled Geeks is Bringing the Best of Nostalgia to the Nostalgic
Chicago, IL, June 26, 2024 — Pickled Geeks is excited to announce that they have started a social media vlog/blog/podcast for the nostalgia-seeker in everyone.
“Pickled Geeks” was a name they came up with because there wasn’t anything out there that incorporated geeky, fun, nostalgic interests… good cocktails and geek-centric collectibles. Find the latest episode here: https://youtu.be/tPAs4htAQK0?si=XhdpawMHImmB0WUD
Steve, one-half of the Pickled Geeks remarked, “We’ve gone to all the comic conventions we can buy tickets for, but where is the bourbon?? And we’ve gone to all the bars we can think of, but where are the Viewmasters and Colorforms? Where are the Light Sabers? We love to talk about the magical nostalgia we feel when we see a good comic book, Star Wars playset, or these days, a Funko Pop. We also want to see what other people collect.”
Pickled Facts:
Tang entered test markets in 1958 and was available to the public beginning in 1959. Tang was used by early NASA crewed space flights. The Pickled Geeks are not scientists but love Tang.
The original Colorforms sets were spiral-bound booklets hand-assembled by a husband-and-wife team in their New York City apartment.
Funko Pop Figure Count: as of 2023, there are 13,741 unique characters worldwide and counting as this is being typed. Our wallets are counting down too.
26, Jun 2024
Megan Wilker Joins Frisella Landscape Group to Lead New Architecture and Design Service Line
St. Louis, MO, June 26, 2024 — Frisella Landscape Group is proud to announce its new landscape design architecture service line, an expansion of the company’s design-build services, along with the appointment of Megan Wilker as the Lead Landscape Architect. Responding to increased demand for projects requiring a landscape architect seal, this strategic development allows Frisella Landscape Group to enhance its residential and commercial offerings. Megan Wilker will spearhead the new service line, bringing her expertise in landscape design architecture and overseeing the day-to-day operations of the architecture and design office. Her leadership aims to elevate the team’s capabilities, ensuring residential and commercial clients receive unparalleled service and creativity for their significant investments.
As the former Senior Associate at Lamar Johnson Collaborative, Wilker led the design and documentation of all types of projects from multi-family residential properties to office buildings, recreational facilities, and more. She also oversaw the construction process and ensured the design intent was followed through.
Wilker brings to Frisella Landscape Group over 13 years of experience in the design and construction industry. She is a two-time recipient of the ASLA St. Louis Honor Award, a member of the American Society of Landscape Architects, and a graduate of Kansas State University with a Master of Landscape Architecture.
“It is an exciting time to join Frisella’s Landscape Group! The team is growing, the projects are expanding to new markets, and the vision for the team is enthusiastic,” said Wilker. “Since joining the team, I have felt a warm welcome and respect for bringing my landscape architecture experience along with me. All the designers are eager to learn from my experiences to make our projects better for our clients. I’m beyond thrilled to be a part of this wonderful team!”
26, Jun 2024
From Isolation to Inclusion, Interpreters Unlimited Urges Equal Education with Language Services
San Diego, CA, June 26, 2024 — As most schools have already ended their ’23-’24 school year, it’s time to look ahead and prepare for the ’24-’25 academic year. Imagine a Non-English speaking student joining your school mid-year without an interpreter—struggling to understand lessons, feeling isolated, and missing out on crucial education, it happened this year in San Diego. In such cases, many rely on AI and Google Translate which often falls short, leading to communication breakdowns and educational inequalities. Interpreters Unlimited (IU) is urging schools across the country to prioritize language interpretation and document translation services to ensure every student receives the education they deserve.
Most schools have the budget for this important resource but so many are not taking advantage of it, not providing an equal education for all. Through a source who wished to remain anonymous, IU learned that at least one school in a district in San Diego received a new student who spoke no English mid school year and yet no interpreter was provided, communication was handled through translation apps. This can work here and there, but with errors and inefficiency. A teacher cannot teach in English and then act as a translation facilitator using a translation app, communicating every single thing they have spoken twice all day long. This equates to a poor education experience, students being left out, confused, unhappy and even scared.
There is a lot of talk about AI translation, but no matter how good it is, it still needs a human touch. You wouldn’t trust an AI robot or machine to perform heart surgery on you without a human doctor there, right? Education should be taken just as serious. When it comes to important instances where wording and nuance matters, like in healthcare, education, and legal, one little mistake can be detrimental.
Planning ahead for language services is crucial for several reasons. First, it allows schools to arrange for these services in advance, reducing the need for last-minute coordination and ensuring smoother operations throughout the school year. Moreover, early planning enables schools to allocate resources more effectively. This includes budgeting for interpreter services, translation software, and staff training. Another critical aspect of preparation is emergency readiness. Preparing for language services in advance ensures that schools can effectively and swiftly communicate emergency information to linguistically diverse populations, safeguarding the well-being of all students and their families.
Language Service Providers like IU offer a full range of services to meet these needs, including interpretation in over 200 languages, American Sign Language and document translation. Schools do not need to be concerned with being locked into contracts either, as companies like IU offer services on-demand whenever needed, or through flexible short-term or long-term contracts. Services are also available in person, virtually via video and over the phone. There is no shortage of options to ensure every student in need receives the services they require.
This year alone, IU provided language services to schools in 40 states, supporting approximately 100 school districts and 300 schools, benefiting over 5,000 students and their families. However, this is only a fraction of the schools and districts that are out there, and so many have yet to tap into this invaluable resource.
The consequences of neglecting language services are significant. Communication breakdowns can create educational inequalities, leaving non-English speaking students at a disadvantage. Schools that fail to address language needs may also face reputational damage and dissatisfaction among students and parents. Looking to Google Translate, other machine translation apps and AI cannot substitute for professional interpreters who ensure accuracy and cultural sensitivity in communication.
Interpreter Fady Bishay remarked, “Having worked as an interpreter in diverse educational settings, I’ve seen firsthand how crucial human interpreters are for bridging the gap for non-English speaking students. It’s about more than just words – it’s about understanding nuances, fostering participation, and creating a truly inclusive learning environment.”
26, Jun 2024
PASSERINE Partners with Microsoft to Launch Industry’s First AI-Integrated Devices
Los Angeles, CA, June 26, 2024 — PASSERINE, an award-winning family-owned Creative Agency and Production Company helmed by Shalonda Cornitcher, Adam Tillman-Young, and Lori Cornitcher, is proud to announce its collaboration with Microsoft to produce an entertaining, forward-looking live-action film. This innovative project marks the launch of the industry’s first AI-integrated devices, setting a new standard for technological advancement and creative storytelling.
The film, titled “The Dreamer,” seamlessly blends live-action sequences with cutting-edge animation to showcase the capabilities of Microsoft’s latest AI-integrated devices. Through this unique approach, viewers are taken on an immersive journey that highlights the transformative power of artificial intelligence in everyday life.
The narrative follows the journey of a man who, in the hustle of everyday life, inadvertently sidelines his dream of wanting to run a marathon. Microsoft’s powerful new technology plays a pivotal role in empowering him to overcome obstacles and experience a breakthrough moment that sparks new possibilities helping to turn his dream into reality.
The film features a diverse cast and crew, reflecting PASSERINE’s dedication to inclusivity and authentic storytelling.
The film was released on all digital platforms Monday, May 20, 2024. The collaboration is expected to set a new benchmark for how technology and creativity can intersect to deliver compelling and memorable experiences.
26, Jun 2024
Author Maral Tyson’s New Book Maral’s Kitchen
Colorado Springs, CO, June 26, 2024 — Maral Tyson, who is originally from Armenia and serves as a translator for the US Army, has completed her new book, “Maral’s Kitchen”: a captivating compendium of cuisine bursting with vibrant colors, bold sources, and mouthwatering recipes that serve as a celebration of the author’s passion for food and her rich cultural heritage.
Since she was a little child, author Maral Tyson has been interested in and loved cooking. She started cooking with her mom at the age of seven and knew it was going to be her passion. She took a break from cooking only when she served in Iraq with the US Army as a translator during the war. Then after a short time living in Germany, she came to the United States and was then able to start exploring her passion. Beginning in 2014, she met her husband, and with his help, motivation, and encouragement, she began to gather the recipes, make the dishes, and take photos, leading to this work.
“This book is intended to represent what I truly love in food,” writes Tyson. “The flavors, colors, spices, and most of all tastes in this book will allow me to share my experience and love of food with all of you. Inside you’ll find recipes from all over the world, from my home of Armenia to the Middle East and America. Please enjoy and try all my recipes. You might find a new taste and food you never knew about. If more different foods isn’t for you, no worries; I have prepared all the more tradition favorites as well!”
