24, Jun 2024
Robust Performance by Kaushalya Logistics in H2, EBITDA up by 80 percent
24th June 2024 Delhi NCR, India Kaushalya Logistics Limited (KLL, NSE Emerge Code: KLL), a prominent player in the logistics industry that was listed on NSE Emerge in January this year, announces its Audited H2 and FY24 Financial Results, highlighting a significant 80% increase in EBITDA in H2 of FY24 compared to H2 of FY23.
In FY23, the company recorded a Total Income of Rs 63,216.41 Lakhs, EBITDA of Rs 1,387.57 Lakhs, and Profit After Tax of Rs 707.02 Lakhs. In FY24, Kaushalya Logistics Limited reported Total Revenues of Rs 1,47,832.91 Lakhs, marking a remarkable 133.85% year-over-year increase. The company’s EBITDA for the same period stood at Rs 1,951.73 Lakhs, reflecting a 40.66% year-over-year growth. Profit Before Tax reached Rs 1,224.84 Lakhs, up by 30.82%, while Net Profit was Rs 910.29 Lakhs, a 28.75% increase compared to the previous year.
In H2 FY24, KLL achieved Total Revenues of Rs 59,441.25 Lakhs, an 11.52% increase year-over-year, with EBITDA at Rs 1,130.07 Lakhs, up by 80.70%. Profit Before Tax for this period was Rs 732.73 Lakhs, marking a significant 109.52% increase, and Net Profit was Rs 479.48 Lakhs, an impressive 121.07% rise.
Earlier, Kaushalya Logistics Limited had announced the extension of its Clearing and Forwarding (C&F) operations in Central India with Dalmia Bharat and JK Cement. This expansion adds to the approximately 70 depots that KLL currently manages.
“Our company’s remarkable financial performance, strategic expansion, and diversified operations in logistics and e-commerce have enabled us to achieve 100% profitability. This strategic expansion aligns with KLL’s commitment to enhancing its service capabilities and underscores our dedication to meeting the growing demand for logistics solutions in Central India,” says Uddhav Poddar, Managing Director of Kaushalya Logistics Limited.
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- By Rabindra
24, Jun 2024
Concourse Federal Group and Awen Solutions Group Partner to Fund School Construction in Tanzania

Moneta, VA, June 24, 2024 — Concourse Federal Group (Concourse) and Awen Solutions Group (Awen) are pleased to announce their collaboration in funding the construction of a new school in Tanzania, dedicated to supporting the education of the Maasai tribe. This initiative underscores the companies’ commitment to corporate social responsibility and their belief in the transformative power of education.
The Maasai tribe, renowned for their rich cultural heritage and traditional lifestyle, have long faced challenges in accessing quality education. By funding the construction of this school, Concourse and Awen aim to provide a sustainable solution that will empower the Maasai children with the knowledge and skills necessary for a brighter future.
A Vision for Change
Founded in 2009, Concourse Federal Group is a Service-Disabled Veteran-Owned Small Business that has established itself as a leader in healthcare facilities design and management through its innovative software, CHPS 360. Awen Solutions Group, known for its expertise in architecture and engineering services, shares Concourse’s dedication to making a positive impact beyond their business operations.
“Our companies have always believed in the importance of giving back to the community,” said Geoffrey Perkins, CEO of Concourse Federal Group. “This school project in Tanzania is a testament to our commitment to social responsibility and our belief in the power of education to change lives.”
Empowering the Maasai Tribe
The new school will be located in the heart of the Maasai community, providing accessible education to children who have historically been underserved. The curriculum will be designed to blend traditional Maasai knowledge with modern education, ensuring that students receive a well-rounded education that respects their cultural heritage while preparing them for the future.
“We are thrilled to support the Maasai tribe through this educational initiative,” said Rich Creagh, CEO of Awen Solutions Group. “Education is the key to unlocking potential, and we are honored to play a part in creating opportunities for these children to succeed.”
Community-Centric Approach
The construction of the school will involve close collaboration with local leaders and community members to ensure that the project meets the needs and aspirations of the Maasai tribe. This community-centric approach will foster a sense of ownership and pride among the Maasai people, contributing to the long-term sustainability of the school.
“We believe that engaging the community is essential for the success of this project,” said Thomas Shea, Co-Founder of Concourse Federal Group. “By working together with the Maasai leaders and families, we can create an educational environment that is both effective and respectful of their traditions.”
A Commitment to Sustainable Development
Concourse and Awen Solutions Group are committed to ensuring that the school operates sustainably. The design of the school will incorporate eco-friendly materials and renewable energy sources to minimize its environmental impact. Additionally, the project will include training programs for local teachers, equipping them with the skills needed to provide high-quality education.
24, Jun 2024
Citroen, MS Dhoni and Radio City Team Up to Boost Team India’s Spirits

24th June 2024 Mumbai, Maharashtra, India Radio City, India’s leading radio network, announces its collaboration with Citroen and cricket icon MS Dhoni to support Team India. This partnership aims to create the largest superfan team, with Radio City spearheading a campaign to set a record for the most cheers collected for Team India across 24 cities in the India Book of Records.
Radio City’s exclusive campaign for Citroen, “Citroen aur Dhoni ke saath Cheer Kar, India ke Jeet ko Lock Kar!”
Citroen, a century-old French brand known for innovative technologies and delivering exceptional driving experiences, has teamed up with MS Dhoni to boost the passion and energy of Indian cricket fans. MS Dhoni, a celebrated cricket legend and car enthusiast, shares Citroen’s philosophy of valuing fundamental qualities. Radio City has established itself as a tech-enabled marketing solution provider, offering bespoke tactics that align with clients’ business objectives.
The campaign commenced with Dhoni-branded Citroen C3 Aircross SUVs stationed at key locations across cities to collect cheers through the Citroen microsite. The cheer collection will be captured through on-ground activations across 24 cities, dealership events, and corporate tech park activities in major metros, along with extensive promotion on radio, digital platforms, and influencer partnerships. Fans are encouraged to cheer for Team India, with a chance to win exclusive Dhoni-signed merchandise.
Ashit Kukian, CEO of Radio City, says, “We are excited to support Citroen and MS Dhoni to enhance the enthusiasm for Team India. This partnership is a significant milestone for Radio City, aligning with our commitment to engaging our listeners and driving excitement across the country. Together, we aim to create an unmatched fan experience and contribute to the spirit of unity.”
Shishir Mishra, Brand Director – Citroen India, added, “Citroen has always been about comfort and performance, and Dhoni’s philosophy aligns perfectly with ours. This partnership with Dhoni, amplified by Radio City, celebrates the passion of Indian cricket fans. We’re not just cheering for the team; we’re creating a movement that embodies the spirit of ‘Do What Matters’. Together, we’re driving the spirit of cricket fans across India.”
Radio City’s RC gennarrative team, a leading Creative Brand Solutions Hub under Brand Radio City, excels in client-centric solutions across digital, radio, and on-ground platforms. With award-winning creativity, it leads in crafting compelling brand narratives that resonate with audiences nationwide.
RC gen narrative has been instrumental in crafting this exclusive campaign for Citroen with the core message, “”Citroen aur Dhoni ke saath Cheer Kar, India ke Jeet ko Lock Kar,” gathering maximum wishes for Team India. Radio City is the exclusive execution partner on-air, on-ground, and digital for this Pan-India Campaign.”
24, Jun 2024
Buy Latest Appliances & Electronics on EMI, with the Bajaj Finserv Insta EMI Card

24th June 2024 Pune, Maharashtra, India Bajaj Markets, a digital marketplace, is helping users find financial solutions to upgrade their electronics and enjoy the latest technology without worrying about the upfront cost. This is made possible through the Bajaj Finserv Insta EMI Card which provides consumers with the convenience and flexibility of spreading payments over time while using their favorite gadgets effortlessly. This card allows consumers to explore a wide range of products and offers seamless EMI options to make purchases more affordable.
Benefits of the Bajaj Finserv Insta EMI Card
- Here’s what makes the EMI card a perfect financing solution one could require during purchases:
- The Bajaj Finserv Insta EMI Card is accepted in over 4,000 cities across India, providing extensive coverage
- One can shop at a vast network of 1.5 lakh Bajaj Finserv partner stores, making it easy to find and purchase desired products on EMI
- Over a million products are available at no-cost EMI, covering categories like appliances, electronics, groceries, and much more
- The repayment tenor is tailored to individual needs, extending up to 60 months
- Shoppers can enhance their purchasing power with a pre-approved loan limit of up to Rs. 3 Lakhs
- One can foreclose their loan easily without incurring any additional charges
Other Details
- Card Fee: Rs. 599 (inclusive of online convenience fee and taxes)
- Annual Fee: Rs. 117 (inclusive of taxes)
By offering these features and benefits, the Bajaj Finserv Insta EMI Card simplifies the purchasing process for top appliances and electronics, providing consumers with a smart financial tool to manage their high-value purchases effectively. To apply for the Bajaj Finserv Insta EMI Card, consumers can simply visit the Bajaj Markets website or app and get started today.
24, Jun 2024
Norma Watenpaugh, CEO of PhoenixCG, Appointed Convenor for Ecosystem Collaboration International Standard

San Jose, CA, June 24, 2024 — Norma Watenpaugh, CEO of Phoenix Consulting Group, a consultancy focused on improving the value of collaborative business relationships, has been appointed to lead an international working group of subject matter experts to develop guidance on implementing collaborative ecosystems conforming to the ISO 44000 Principles for successful collaborative business relationship management and ISO 440001 Collaborative business relations management framework standard.
Ecosystems are expected to drive one third of the world economy by 2030 and are fast becoming crucial to organizational strategy across all industry sectors to drive growth, innovation, and resiliency. This new technical report for ecosystem collaboration will enable organizations to develop sustainable ecosystems that embody the principles of collaboration.
“I am excited and honored by this opportunity to share my passion and experience in business collaboration, helping companies become more successful in their ecosystem strategies,” said Norma Watenpaugh, Founder and CEO of Phoenix Consulting Group.
Watenpaugh was vetted and selected by the ISO 44001 technical committee based on the depth and diversity of her experience in building and optimizing strategic partnerships and business ecosystems throughout her career.
“We are honored that Norma Watenpaugh, a Global Advisory Board member of the Association of Strategic Alliance Professionals (ASAP), will be leading this effort. ASAP has been a sponsor of the US Technical Advisory Group in supporting this standard since 2014 and we are proud to work alongside global leaders and experts like Norma to advance sophisticated alliance capabilities that unlock strategic value through partnership excellence. As ecosystems rapidly emerge as critical drivers of growth, innovation, and organizational resilience across industries, this guidance will provide a comprehensive framework for effectively establishing and optimizing these complex collaborative networks,” shares Nicole Boston, ASAP President and CEO.
Among other internationally known ecosystem experts tapped to serve on the working group, are Greg Sarafin, former Global Vice Chair – Partner Ecosystem at EY and widely acknowledge expert in ecosystem collaboration; and Tammy Madsen, Professor of Strategy and Innovation at Santa Clara University and author of Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth.
24, Jun 2024
Connect Customer via Omni Channels like RCS, WhatsApp, SMS, Email, Bot & Live Agent along with Drip Marketing with 1ngage – a product by Onex Solutions
24th June 2024 Bangalore, Karnataka, India In the realm of automation and customer engagement, 1ngage emerges as a beacon of innovation and efficiency. With its launch, 1ngage has propelled itself into the forefront of the market, offering a suite of products designed to streamline processes, enhance customer interactions, and revolutionize businesses across various sectors.
Reach out to Onex Solutions to implement OMNI Channels in your business,to tap more customers across India
In the ever-evolving landscape of digital solutions, Onex Solutions has emerged as a prominent player, offering innovative products tailored to meet the dynamic needs of businesses. Among its latest offerings is 1ngage, a platform promising streamlined communication and marketing automation.
From its inception, Onex has been driven by a commitment to innovation, continuously pushing the boundaries of what is possible in the realm of automation and marketing. Through relentless dedication and a customer-centric approach, Onex has garnered acclaim for its ability to deliver tangible results and drive business growth.
Onex Solutions began its journey with a vision to bridge the gap between businesses and their customers through cutting-edge technology. Founded by 2 CA Dipak & Harsha Agarwal in Kolkata, the company aimed to revolutionize customer engagement by leveraging the power of automation and omnichannel communication. From its inception, Onex Solutions focused on understanding the evolving needs of businesses across various sectors. Through meticulous research and development, they crafted 1ngage a comprehensive platform designed to streamline customer interactions and enhance brand experiences. 1ngage offers a diverse range of communication channels, ensuring that businesses can connect with their audience through their preferred medium. Whether it’s a quick text message, an interactive chatbot conversation on WhatsApp, or a personalized email, 1ngage enables businesses to engage with customers wherever they are, delivering a consistent and cohesive experience across channels.

Omnichannel Communication: 1ngage empowers businesses to connect with their audience seamlessly across multiple channels, including RCS, SMS, WhatsApp, WhatsApp Chatbot, Email, and Voice. This omnichannel approach ensures maximum reach and engagement, irrespective of the preferred communication channel of the customers.
Automation: One of the hallmarks of 1ngage is its automation capabilities. This not only saves time but also ensures consistent communication with customers, fostering stronger relationships.
Drip Marketing: 1ngage facilitates drip marketing campaigns, allowing businesses to nurture leads and drive conversions effectively. Businesses can automate various aspects of customer engagement, from sending personalized messages to scheduling follow- ups and reminders.
Analytics and Insights: The platform provides comprehensive analytics and insights into customer behavior, campaign performance, and engagement metrics. This data-driven approach enables businesses to make informed decisions, optimize their strategies, and achieve better results.
Personalized Communication: Brands can use 1ngage to send personalized messages tailored to each client’s preferences, behavior, and past interactions, ensuring that communication resonates with individual needs and interests.
Customer Support and Assistance: Brands can use 1ngage to provide proactive customer support and assistance, sending helpful tips, troubleshooting guides, or personalized recommendations to address client queries or concerns effectively. They can also integrate bots and live agents to delight customer experience.
Overall, 1ngage empowers brands to maintain ongoing communication and engagement with their clients through personalized, timely, and multi-channel interactions, fostering stronger relationships and driving customer satisfaction and loyalty.
Drip marketing in 1ngage is a comprehensive solution that leverages multiple channels, including RCS, SMS, Email, WhatsApp, WhatsApp Chatbot and voice all integrated into one platform. Here’s a deeper look into how 1ngage’s drip marketing capabilities across these channels benefit businesses:
In summary, 1ngage’s drip marketing capabilities across multiple channels provide businesses with a powerful toolset to engage their audience effectively, deliver personalized experiences, and drive business growth. By leveraging the diverse range of communication channels available on one platform, businesses can create seamless and impactful marketing campaigns that resonate with their clients.
What sets 1ngage apart is its ability to seamlessly integrate these diverse communication channels into a unified platform. Whether it’s SMS, Email, WhatsApp, RCS, or Voice, businesses can manage all their customer interactions from a single interface, streamlining operations and maximizing efficiency. With advanced automation, analytics, and personalization features, 1ngage empowers businesses to deliver exceptional experiences across every stage of the customer journey.
In conclusion, 1ngage by Onex Solutions stands as a testament to innovation and excellence in the field of customer engagement. By offering a comprehensive suite of communication channels and advanced features, 1ngage enables businesses to connect with their audience on their terms, driving engagement, loyalty, and growth in an increasingly digital world. Mr. Dipak H Agarwal, Founder & CEO, Onex Solutions once said, “Automation is the Key in building customer journey and reaching customer on omni channel. You can reach customer post action for better engagement”
24, Jun 2024
TVS Motor Company to Partner With CSC Grameen eStores for its Commercial Vehicle Range
24th June 2024 Bengaluru, Karnataka, India TVS Motor Company (TVSM), a leading global manufacturer in the two and three-wheeler sector, today signed an agreement with CSC Grameen eStores for its commercial vehicle range (3-Wheelers). The partnership will enable CSC Village Level Entrepreneurs (VLEs) to serve as a touchpoint for TVS Motor’s commercial vehicles. VLEs will facilitate the process of inquiry, purchase, test drives, and/or delivery of vehicles, through the TVS 3-wheeler dealer network. The TVS commercial vehicle range comprising of TVS King Deluxe, TVS King Duramax, TVS King Duramax Plus, and TVS King Kargo will get listed on the CSC e-store this weekend.

L-R: Vipul Khandelwal- Sr Manager CSC; Avani Kapoor- Sr Vice President CSC; Bhagwan Patil Chief strategy officer CSC with Rajat Gupta- EVP & Head Commercial Mobility Business TVSM; Pushpak Barik- Head- Sales & Marketing TVSM; Krishna Kumar- Head System Process & Sales Training TVSM
CSC Grameen eStore was started by CSC eGov, the apex enterprise set up with the support of the government of India to digitally empower the citizens of India.
Announcing the partnership, Mr. Rajat Gupta, Business Head of Commercial Mobility, TVS Motor Company, said, “We are excited to be on the CSC Grameen eStore. This partnership will help us expand our reach to areas so far untapped. VLEs being integrated in the their respective ecosystems, will ensure that as our first touchpoints, they are able to explain the product proposition in a language and environment that customers are familiar with. It will not just facilitate sales but also bring about a deeper customer connect.”
Mr. Avani Kapoor Sr Vice President, Business Head, of CSC Grameen eStore said, “We welcome the TVS Motor Company on the CSC network. With a mission of ‘Atmanirbhar Bharat’, we aim to bring world-class products to rural areas. Commercial mobility is a key requirement for the country and its social and economic well-being. With TVS on the platform, VLEs get a wonderful portfolio of 3-wheelers to sell and customers get a great proposition to buy. We couldn’t have been more pleased.”
24, Jun 2024
Signify Launches NatureConnect Lighting at India Light Festival 2024
24th June 2024 Delhi, India Signify, (Euronext: LIGHT) the world leader in lighting, today announced the launch of NatureConnect; an industry-first revolutionary product, designed to enhance well-being by bringing the benefits of natural light indoors. Inspired by biophilic design principles, NatureConnect mimics the natural rhythm of sunlight, promoting a healthier circadian rhythm, improved mood, enhanced focus, and better sleep quality.

NatureConnect – The Lighting Inspired by Nature
Research indicates that people spend 90% of their overall time indoors, emphasizing the importance of creating healthy indoor environments. NatureConnect addresses this need by utilizing elements of nature in interior spaces to create healthy, engaging, and inspiring environments with a proven biophilic design principle. Recognizing the profound impact of light on our physical and mental well-being. NatureConnect’s groundbreaking technology emulates the dynamic variations of sunlight throughout the day, helping to balance the body’s circadian rhythm and improve overall health, energy levels, mood, productivity, quality of sleep and overall well-being.
Commenting on the launch Sumit Joshi, CEO & MD – Signify, Greater India said, “We are proud to bring this industry-first innovation for our customers across India, NatureConnect is tailor-made to bring natural light indoors. Its revolutionary lighting system, developed through extensive research recreates the positive effects of natural light indoors, for professional spaces, hospitality, and the healthcare industry in India. By utilizing energy-efficient LEDs and smart controls, NatureConnect seamlessly adjusts to the changing light patterns throughout the day, enhancing overall well-being and improving productivity. At Signify, we believe in creating products that not only meet but exceed our consumer’s expectations. And with this launch, we are confident that we will redefine the standards for indoor lighting.”
“Bringing in the right light and the right moment, NatureConnect offers the colors and dynamics of nature for a fully immersive experience, helping individuals reconnect with the constant cycles and variations of nature. With the increase in focus towards health and well-being, we are sure that NatureConnect will play a major role in driving productivity gains and transforming lighting experiences, across industries,” said Girish K Chawla, Head of Professional Business – Signify, Greater India.
Key Benefits of NatureConnect: Visual, Biological and Emotional Wellbeing
- Improved Circadian Rhythm: Helps regulate sleep-wake cycles for better sleep quality
- Enhanced Mood: Promotes a positive mood and reduces stress
- Increased Focus: Improves concentration and productivity
- Greater Well-Being: Creates a healthier and more engaging indoor environment
- NatureConnect turns dark areas into engaging and productive workspaces
- Seamless Integration and Control – Sky is not the limit
Launched at the India Light Festival 2024, NatureConnect system comprises three key components, each designed to recreate the natural rhythms of sunlight: SkyRibbon, which provides a soft glow imitating morning and evening twilight; Daylight, a ceiling luminaire that changes color and intensity to mimic daylight patterns; and Skylight, a window-like wall fixture that simulates the effect of natural sunlight streaming in. To accommodate a variety of widely used celling types, NatureConnect is flexible and provides three options for celling installation: recessed, suspended, and surface mounted. The NatureConnect Lighting system includes the NatureConnect link, a device that seamlessly integrates with popular control systems like interact. This enables users to easily select NatureConnect scenes, adjust brightness levels, or execute complex light recipes for a fully customizable lighting experience. The system also supports DALI DT8 tunable white luminaires for enhanced versatility.
Green Building and Wellness – Tailor-made solutions
As the focus on green building practices intensifies, NatureConnect aligns with sustainability goals while prioritizing health and well-being tailor made for you. By mimicking natural light patterns, the innovative lighting system contributes to a healthier and more productive indoor environment.
Signify’s Commitment to Well-Being – Lighting Inspired by Nature
The introduction of NatureConnect Lighting aligns with Signify’s commitment to enhancing life with light in line with the brand vision of ‘Brighter Lives, Better World’. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India.
24, Jun 2024
Sanjaya Mariwala Takes Over as President of the IMC Chamber of Commerce and Industry
24th June 2024 Mumbai, Maharashtra, India Mr. Sanjaya Mariwala, has taken over as the new President of the IMC Chamber of Commerce and Industry (IMC). He succeeds Mr. Samir Somaiya, who has completed his tenure.
With a distinguished career spanning over four decades, Mr. Mariwala brings a wealth of experience and expertise to this new role. He is the Executive Chairman and Managing Director of OmniActive Health Technologies Ltd, with a controlling shareholding of TA Associates. OmniActive is one of the leading nutraceutical ingredients manufacturing companies globally. He has made significant contributions in several industries through management and board roles. Bombay Oil Industries Ltd, Kancor Ingredients, Auto Hangar, and VKL Spices, are some of them.
Mr. Mariwala is also the Founder and President of the Association of Herbal and Nutraceutical Manufacturers of India (AHNMI) and a member of the Nutraceutical Task Force of the Principal Scientific Advisor (PSA) – Government of India. His past leadership roles include Chairman of the Confederation of Indian Industry (CII) for Kerala, President of the Indian Pepper and Spice Trading Association, and the All India Spices Exporters Forum, among others.

Mr. Sanjaya Mariwala, Executive Chairman and Managing Director – OmniActive Health Technologies and President – IMC Chamber of Commerce and Industry
In his inaugural address as the President of IMC, Mr. Sanjaya Mariwala said, “India is on a path to become the 3rd largest economy globally with a focus on ‘Viksit Bharat’ agenda. And we at IMC intend to play an active role in building this ‘New India’, by furthering manufacturing, sustainable enterprises, investments in agriculture, expanding the services sector, and all this led by strong digital capabilities. Our efforts will be channeled through various programs such as Bharat Calling, sustainability conferences and exhibitions, and reforms in banking and economy.”
He further added, “I am excited to take on the mantle of leading IMC through this exciting phase of growth and in the journey towards ‘Amrit Kaal’ for India. In support, the theme for the year will be Awakening-Advocacy-Awareness-Alignment-Action.”
The IMC looks forward to a new era of growth and development under Mr. Mariwala’s visionary leadership, dedicated to fostering economic advancement and sustainable development in India.
Mr. Sanjaya Mariwala, Executive Chairman and Managing Director – OmniActive Health Technologies and President – IMC Chamber of Commerce and Industry
Mr. Sanjaya Mariwala, Executive Chairman and Managing Director – OmniActive Health Technologies and President – IMC Chamber of Commerce and
24, Jun 2024
Wellness Startup, Habuild, Celebrates International Yoga Day by Setting a World Record for Performing Yoga with 5,99,162 People
24th June 2024 Nagpur | New Delhi, India As the nation celebrated the 10th International Yoga Day, Nagpur-based startup, Habuild, celebrated and created a new World Record on Friday, 21st June 2024. The habit-building wellness platform that focuses on consistency, set a World Record by making 5,99,162 people perform yoga asanas with them. To generate excitement and encourage a maximum number of people to be a part of this eventful celebration, the brand conducted a 21-Day Free Yoga Challenge ahead of the International Yoga Day to add to the spirit of the day.

Saurabh Bothra, CEO, Habuild performing yoga on International Yoga Day
The habit building and holistic wellness brand, Habuild, aims to inspire people from different walks of life to come together in maximum numbers and make yoga a habit. The free yoga option is to encourage people to be motivated to work out and decide to go in for a subscription only once they are sure about being regular. Not just this, the brand intends to plant 25,000 trees owing to the number of referrals received. The team promised to plant 1 tree for every 5 referrals received prior to the day of creating the Yoga Day World Record.
Voicing his happiness, Saurabh Bothra, CEO & Certified Yoga Instructor, Habuild said, “This time, my expectations were surpassed. Nearly six lakh people joined the challenge, with around two lakh participants showing up for the morning batch alone at 6:30 am! I am immensely grateful to everyone who participated in the challenge shared the challenge details with their loved ones, and continue to trust us. It is because of you that we could make this world record possible. Yoga is creating a significant global impact, and now is the time to make it a habit. Our ultimate goal is to make yoga a household staple in the world of exercise. The theme for Habuild’s 21-day free yoga challenge is #HarGharYoga, a reflection of our mission to make yoga accessible to everyone. This is just the beginning!“
The ongoing 21-Day Free Yoga Challenge is getting a lot of traction from across the world with Yoga enthusiasts enrolling from diverse realms of life. Additionally, the wellness brand has grown exponentially in the last 1 year with an increased interest from regions such as Mumbai, Bangalore, Pune, and Delhi along with many Tier 2 and 3 cities. The participants in the historic event came from 92 different countries across the globe, especially North America, Singapore, Middle East to name a few. This ongoing yoga challenge commenced on June 10, 2024, and it remains open to all participants, free of cost, until June 30, 2024.
The official team of the World Records Union invigilated the prestigious event. The officials declared that 5,99,162 participants were part of the event and celebrated the importance of Yoga and well-being on a global scale.