15, Oct 2024
EuroKids Celebrates Aksharabhyasam with 1500 Children, Fostering Early Literacy and Growth

Chennai, October 15, 2024: EuroKids, the country’s foremost preschool expert, celebrated Aksharabhyasam, a sacred Indian tradition that marks the commencement of a child’s educational journey. This age-old ritual, particularly celebrated in southern India, symbolises the initiation of children into the world of letters and learning. The celebration held on the auspicious occasion of Aksharabhyasam across 200 EuroKids centres in the Southern region engaging 1500 students, showcased the brand’s commitment to preserving this heritage while integrating it with its newly launched ‘Heureka’, the Visible Thinking Curriculum.

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The celebration of Aksharabhyasam at EuroKids is a reflection of the brand’s mission to create enriching educational experiences that extend far beyond the traditional classroom setting. By combining traditional customs with a forward-thinking curriculum and contemporary learning methodologies, EuroKids creates an environment where children are not only introduced to the world of literacy but are also empowered to embark on a journey of holistic growth. This unique approach ensures that each child begins their educational path with a solid foundation that nurtures academic excellence while equally focusing on their emotional, social, and cognitive development.

In order to make the Aksharabhyasam celebration a truly unforgettable experience, EuroKids organised a variety of engaging and interactive activities that brought together students, teachers, and parents. The event featured a respected pandit invited to perform the puja, during which children had their first alphabet beautifully inscribed on grains, symbolising their first step into the world of education. Following the puja, teachers engaged the children with interactive and educational play, further enriching the experience. These thoughtfully designed activities not only made the occasion joyful but also helped instil a deeper understanding of the value of education and fostered a love for life-long learning among students.

Speaking on the celebration, KVS Seshasai, CEO, Pre-K Division (EuroKids), Lighthouse Learning, said, “At EuroKids, we celebrate milestones that reflect the significance of learning in a child’s life. Aksharabhyasam is a wonderful tradition that not only initiates children into the world of knowledge but also allows them to connect with our rich cultural heritage. Our commitment goes beyond academics; it’s about nurturing the minds of tomorrow and building a strong foundation for their future.”

Through celebrations like this, EuroKids seeks to strengthen the foundation of early childhood education by instilling in children the value of lifelong learning, respect for culture, and curiosity from an early age. The newly launched curriculum underscores EuroKids’ commitment to shaping inquisitive, well-rounded learners, reaffirming its position as a leader in early childhood education.

15, Oct 2024
GoMechanic Launches a Fresh Collection of Car Accessories for Auto Enthusiasts This Festive Season

This festive season, GoMechanic, India’s premier automotive service platform, is excited to unveil a stylish and practical new range of car accessories designed for auto enthusiasts. These products not only enhance the driving experience but also make life on the road more convenient. From essential tools to comfort upgrades, GoMechanic’s latest collection has already garnered attention among drivers.

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Gusto T5/T9 Car Seat Covers: These stylish covers add a personalized touch to any car interior while ensuring long-lasting comfort.

Lumbar Support Cushions: Perfect for long road trips, these cushions provide much-needed relief, improve posture, and reduce fatigue.

Big Headrests: Designed to enhance passenger comfort, these headrests offer solid neck and head support for a smoother journey.

Mobile Holders : Ideal for easy navigation and hands-free calls, these holders make every drive safer.

Car Chargers: Equipped with advanced technology, these chargers keep devices powered up on the go, while durable High-Speed

C2 Interior Lighting: Add flair to your ride with this lighting solution that combines style with functionality.

Himanshu Arora, CEO and Co-Founder of GoMechanic, expressed his enthusiasm for the launch: “This collection aims to enhance the driving experience for everyone—whether it’s through comfort, style, or practicality. We’ve focused on offering products that truly add value, not just another generic accessory.”

15, Oct 2024
Manu Kapur’s Groundbreaking Book Productive Failure Launched in India

India, October 15, 2024 — Renowned learning scientist Prof. Manu Kapur officially launches his revolutionary book, Productive Failure: Unlocking Deeper Learning Through the Science of Failing, now available for purchase on Amazon India. Published by Wiley/Jossey-Bass, this transformative book offers educators, leaders, entrepreneurs, and lifelong learners powerful, evidence-based strategies to leverage failure for deeper learning, critical thinking, and innovation.

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In Productive Failure, Prof Kapur unpacks his groundbreaking theory that failure, when intentionally designed, can be a key driver of success. Drawing on over two decades of research, the book demonstrates how productive failure can be applied in classrooms, workplaces, and personal development settings to foster resilience, creativity, and deeper learning experiences.

“Failure is often misunderstood as a setback when, in fact, it can be an opportunity for profound growth,” says Manu Kapur. “In Productive Failure, I share practical strategies on how to harness failure as a signal for learning, rather than a deterrent. It’s about pushing learners and teams outside their comfort zones to achieve lasting success.”

Kapur’s research has gained global recognition, with applications in schools, universities, and organizational leadership around the world. His work has also received substantial media attention, and he is a sought-after keynote speaker on the global stage.

Now available on Amazon India, Productive Failure offers key techniques such as retrieval practice, generative problem-solving, and motivational hacking, designed to unlock deeper learning and help individuals and teams thrive in today’s fast-paced world.

15, Oct 2024
Digit Life Insurance Taps Virat Kohli as Brand Ambassador, Expands ‘That’s It!’ Campaign to Life Insurance”

October 15, 2024, Bengaluru: Go Digit Life Insurance Limited (Digit Life Insurance), one of India’s fastest growing new-age digital life insurer, announced Virat Kohli as its brand ambassador. Extending the ongoing “That’s It” campaign to life insurance, the first ad campaign with the ace cricketer showcases the celebration of Digit Life Insurance bringing in a new wave of life insurance in India through simplified, easy to understand and buy, tech-enabled offerings. Virat Kohli is also the brand ambassador of Go Digit General Insurance Limited and is among one of the investors in the general insurance company.

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 The ad campaign has already garnered 20.7 million views on Instagram and 0.61 million views on X (formerly Twitter). The ad campaign leverages Go Digit’s existing brand value to spread awareness related to Digit Group’s foray into the life insurance business. Digit Life Insurance received the IRDAI license to commence life insurance operations in June 2023, becoming the 26th life insurance in the country.

 AD STORYLINE
The scene of the first ad opens to the backdrop of a children’s salon where the character of Virat Kohli (playing the role of a chachu) is waiting for his niece’s (played by Mishka Gambhir) haircut to be completed. On being questioned by a parent on where he has purchased his life insurance from, the entire scene comes to a screeching halt in slow motion with his niece trying to stop Virat from breaking into his usual demeanour. Virat then gives a mischievous smile and breaks into the famous shoulder step from the viral “Do the Digit Digit” musical he did for Digit General Insurance two years ago.

 The entire room then turns into a groovy environment with everyone joining Virat in doing the “Do the Digit” dance with him. Virat then reveals to the parent how Life Insurance now means Digit Life Insurance, revealing Digit’s entry into the life insurance segment. The first campaign focuses on clear messaging of informing the consumers about Digit Group’s foray into life insurance business and how Indians can now rely on simplified products for their life insurance needs.

 The company currently has six active products and has clocked over Rs 1,000 crore in total net premium since inception, witnessing a growth of 519% YoY (unaudited) till September 2024 YTD.

 Speaking about the ad campaign, Virat Kohli, Brand Ambassador, Digit Life Insurance, said, “Digit General Insurance since inception has been focused on simplifying general insurance for Indians. I am genuinely happy to see that Digit Group is now extending this new-age wave to life insurance as well. I am eager to see how Digit Life Insurance will transform this landscape for Indians and am thrilled to be part of this journey as the brand ambassador.”

 Elaborating on the concept behind Digit Life Insurance’s launch campaign, Marketing Spokesperson of Digit Life Insurance said, “Through the “That’s It!” campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one’s life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and “That’s It!” showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.”

 Using the “Do the Digit Digit” soundtrack as its background score, the campaign aims to capture viewers’ attention through brand recall and introduce them to the Digit Life Insurance brand, establishing familiarity and trust. The launch campaign will be showcased across digital media channels like YouTube, Meta and other social media platforms; with targeted ads on OTT media platforms, helping the brand create curiosity about its range of offerings.

15, Oct 2024
St. George’s University and Northumbria University Embrace Diversity in New Class Amid Global Education Changes

India, October 15, 2024: Medical education today increasingly focuses on global perspectives and diverse learning experiences, essential for preparing future doctors to meet the demands of an interconnected world. Recognizing this need, many universities partner with international institutions to bring education and clinical training closer to students. St. George’s University (SGU), a School of Medicine in Grenada, in the West Indies has been a pioneer in this area through its long-standing partnership with Northumbria University (NU) in the United Kingdom, established in 2007.

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The partnership has welcomed more than 2,500 medical students to spend one or more years of their preclinical or medical degree program at Northumbria University. This offers students the opportunity to complete either a Four-Year MD Program or a Five- or Six-Year MD Track. These tracks are identical to those delivered in Grenada but provide students with the chance to study in and experience a different healthcare environment.

While many traditional study destinations, particularly the UK, have experienced declining interest due to evolving visa regulations and rising costs, the SGU/NU program has defied this trend. For Fall 2024, SGU’s joint MD program with NU saw a significant increase in new student enrolments, attracting an exceptionally diverse cohort of students from over 25 countries, including Australia, Hong Kong, Uganda, Egypt, Jordan, India, Nigeria, Kenya, Japan, Myanmar, Saudi Arabia, South Korea, and Canada, among others.

This growth has been fuelled by several factors. SGU’s strategic approach to international recruitment, with targeted efforts in key markets such as Canada and East Asia, has significantly expanded our reach. Additionally, program innovations and flexible support tools have made SGU’s medical education more accessible to a global audience, helping students gain exposure to a diverse patient population without the need for extensive relocation.

“The diversity of our student body is one of our greatest strengths,” said Dr. James Coey, Assistant Dean of Basic Sciences (UK), St. George’s University School of Medicine. “This year’s growth reflects not only the quality of our program but also the trust students place in SGU to help them realize their dream of becoming doctors in the US or UK. Our comprehensive education, combined with SGU’s extensive clinical partnerships with hospitals in both the US and UK, are factors that help ensure our graduates are well-prepared to succeed in their medical careers.”

15, Oct 2024
MSU and B4M Entertainments Inaugurate Industry Centre of Excellence for Audiography Enthusiasts

In a groundbreaking move for the music and audio engineering industry in India, B4M Entertainments & NHQ Studios and Medhavi Skills University (MSU), inaugurated the state-of-the-art “Centre for Audio Engineering and Recording Arts” on October 6, 2024, in Kochi. The event marked a major milestone in India’s creative sector, providing advanced facilities and unparalleled training to aspiring audio engineers and music professionals.

MSU & B4M Event (2)

MSU and Windmill Lane Recording Studios (WLRS), a world-renowned recording studio based in Dublin, Ireland have jointly recognized this facility as an “Industry Centre of Excellence” at the event. The ceremony witnessed the presence of Mr. Kuldip Sarma, Co-founder and Pro-Chancellor at Medhavi Skills University, and Mr. Sajeev Kumar S, Vice President – Industry Relations at the University. The “Centre for Audio Engineering and Recording Arts” promises to be a game-changer, offering world-class facilities such as audio recording studios, a mix & mastering suite, a foley & sound design studio, music production studios, a Dolby Atmos Mix studio, live sound facilities, and a band practice space. These cutting-edge resources will elevate the standards of audio production and education in India, bringing international expertise to local talent.

The collaborative effort ensures that the center upholds global standards in music production and audio engineering, further bridging the gap between India and the global entertainment industry.

On this occasion, Mr. Kuldip Sarma, Co-Founder and Pro-Chancellor of MSU, said “By recognizing NHQ Studios as an Industry Centre of Excellence, Medhavi Skills University will reinforce its commitment to providing hands-on, industry-relevant education. This collaboration will prepare our students to meet the evolving needs of the music and entertainment sectors, equipping them with skills that are both in demand and globally recognized.”

Jim Jacobs, Co- Founder and Director, B4M entertainments and NHQ Studios, stated “We are thrilled to partner with Medhavi Skills University to offer work-integrated courses. On-the-job training is essential for the industry readiness of budding audio engineers. With this state-of-the-art facility, we will deliver high-quality, industry-aligned training programs to aspiring audio engineers.”

With B4M as its skilling partner, MSU is offering industry-aligned audiography programs, including a B.Sc in Audiography and Music Technology and an Advanced Professional Diploma in Audiography and Music Technology. These programs are designed to equip students with the skills necessary for success in this evolving industry.

15, Oct 2024
ITC Mangaldeep Introduces Fusion: A New Range of Agarbatti

National, 15 October 2024 – ITC Mangaldeep, one of India’s leading incense brands has launched its latest range of incense, Mangaldeep Fusion. This new offering is an innovative mix of classic and modern fragrances that aims to elevate the experience of its consumers. Mangaldeep Fusion is designed for those who seek harmony in their spiritual practices while embracing modernity. This innovative product range brings together carefully selected natural ingredients and fragrances that have been traditionally used in Indian households, aiming to transform the incense experience into a modern aromatic journey for devotion.

ITC Mangaldeep Fusion-Img

Each pack of Fusion contains three variants of sticks, uniquely combining one traditional and one modern fragrance per pack. Each charcoal-free pack of incense brings a refreshing twist to daily prayers with its unique fragrance combinations, such as the calming essence of sandalwood paired with the earthy aroma of vetiver, or the soothing notes of lavender complemented by the grounding scent of sage. Additionally, it indulges users in the rich, resinous aroma of sambrani harmoniously blended with the deep, luxurious Arabian fragrance of Oudh.

Commenting on the launch, Mr. Gaurav Tayal, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd., said, “We are happy to launch Mangaldeep Fusion, a range that truly embodies our strength in innovation while reinforcing tradition. We at Mangaldeep are excited about this innovative launch and the enthusiasm we’ve seen from consumers as well as our distributors and wholesalers has been overwhelming. This new range is not just a product launch, it’s a modern interpretation of timeless devotion, blending the best of traditional ingredients with contemporary fragrances.”

Mangaldeep Fusion‘s innovative scent combinations reflect the evolving lifestyle of modern India. Innovated for a younger consumer, these fragrances capture the essence of contemporary cultural fusion in lifestyle, fashion, music, and art, offering a modern twist on traditional aromas. Mangaldeep Fusion is available at PAN Indian retail stores, supermarkets, and popular online platforms and is soon to be available in e-commerce stores.

15, Oct 2024
byteXL introduces Nimbus: A Revolutionary Learning Platform Set to Redefine Coding Education

15 October 2024, Hyderabad – byteXL, the pioneering engineering education transformation platform, is proud to unveil Nimbus, a one-of-its-kind, innovative internal learning platform that changes how students learn to code. Nimbus is crafted for top-notch user experience by giving students the capability and resources to handle challenging coding problems and application development projects.

Nimbus allows students to work in 18+ coding languages, including complex coding languages like Python, C++, and JAVA, all on one platform, so it’s easy to switch between languages when needed. Such flexibility in the change of language will enormously develop efficiency but, in the same place, will give students the opportunity to experiment and learn various programming languages.

Students and Teachers using the platform in classes.jpeg

The key feature of Nimbus is the ability to launch in as few as 30 to 60 seconds, compared to other platforms, which take several hours to set up. This would provide a great reduction in latency, leading to massive increases in productivity-that is, instead of wasting hours waiting for a machine to configure itself, students will spend their time learning and coding. Nimbus aimed to provide access from affordable devices to eliminate the need for expensive laptops and further facilitate access to top-notch coding education.

Whereas competing platforms command subscription costs very high and often beyond the reach of most, byteXL ensured that Nimbus stayed at reasonable prices. One of the more innovative solutions here is for universities to pay subscription fees for Nimbus so the parents should not have to worry about the subscription. By the aspect of EdTech, Nimbus remains one of the best resources on account of cost and a host of features it has to offer.

According to Karun Tadepalli, CEO, byteXL, “With Nimbus, we’re not just launching a code platform; we’re redefining the entire learning experience for students. The goal is to make sure the next generation of developers will have the skills and tools to remain competitive in the increasingly competitive technology landscape. Added to that, Nimbus will support multiple languages with unmatched speed and affordability, making it a true game-changer in the coding education space.”

“Nimbus is more than a platform’s a game-changing paradigm in the way coding is taught and learned,” said Charan Tadepalli, Co-founder and Chief Sales Officer of byteXL. “By applying advanced technologies and making it more affordable, we are removing obstacles in education and providing students with the needed tools to innovate and lead in the technology industry.”

Nimbus also integrates AI, LLM, and full-stack development, adding to a suite of instruments that will support developers in all fields of coding. The platform is powered by advanced AI to enhance live assistance for students in writing better code faster.

Currently, 27 colleges in India have integrated Nimbus into their curriculum. In this process, 50,000+ students have benefitted from this premium coding platform. The response from students and instructors has been encouraging beyond all expectations.

“Nimbus is unlike any platform I have used before. Its ease of use and speed make coding much more enjoyable and easier. I am quite sure that this is going to help me prepare for my future preparations” says a student from QIS College of Engineering and Technology.

“It has been easier for the students to have access to a wide range of programming languages and tools at an affordable price with Nimbus. AI-assisted coding is probably the most impressive feature that has enhanced student engagement,” says a professor from Lovely Professional University (LPU).

Most importantly, as QIS College of Engineering and Technology’s HOD believes, “Nimbus has transformed the way we teach coding. It has added speed, flexibility, and much more through its AI-based features to our curriculum so that it becomes easy for our students to learn and excel at the coding end.”

With these unique features, byteXL’s Nimbus, together with a user-centric approach, sets a new benchmark in coding education for empowering the next generation of students to become successful in an AI-driven world. This is a bold step toward the future of education that equips the next generation of engineers with the right skill set and knowledge.

15, Oct 2024
Unlock the Magic of Karwa Chauth with Perfect Glam

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15, Oct 2024
Hidesign signs-up Unicommerce to organise its omnichannel operations

15 October 2024, New Delhi: Leather goods manufacturer Hidesign has partnered with Unicommerce, one of India’s leading e-commerce enablement SaaS platforms to strengthen its e-commerce operations and improve order processing for its wide collection of leather products across online and offline channels.

Hidesign has deployed Unicommerce’s technology including its ‘No Frills Order Processing’ feature for omnichannel orders which will allow Hidesign’s staff to view all actionable order items on a single page, making it easier to process store orders seamlessly from a centralised location.

Unicommerce’s platform offers a wide array of integrations across marketplaces & webstores, logistics service providers, ERP, PoS and accounting systems that provide brands a cohesive experience to handle each aspect of their operations. Leveraging these integrations, Hidesign will be able to further streamline its e-commerce operations, improving its billing efficiency and providing a consistent experience across all store locations.

With the latest technological capabilities, Hidesign will be able to provide an enhanced post-purchase experience to its end-customers using Unicommerce’s SaaS platform. Currently, the brand has integrated its 50+ stores and warehouses with the Unicommerce platform.

Talking about the partnership, Pujaspada Pandab (Pujas), Chief finance officer at Hidesign said, “We have had a long known history of our physical presence across the country. With e-commerce becoming the go-to choice for today’s customers, it is important to adopt the right kind of technology. With Unicommerce’s reliable platform, we are rest-assured that our business operations will yield improved results”.

Kapil Makhija, MD & CEO of Unicommerce, while speaking about the association mentioned, “Hidesign represents the power of art and how its artisanal belief has led to the making of a renowned leather products brand over the years. Just like we have built our technology step by step, our technological prowess will provide the apt support to enhance their post-purchase operations”.