Author: Rabindra

IRTH presents something new for the lovers of Blue

IRTH from House of Titan is here with their Spring-Summer collection with the Oh! So Cool Blue is the highlight summer hue. We would all agree that there is something dreamy about the sky, and for women’s journeys that are nothing short of dreaminess, the brand has crafted the perfect pick-me-ups in hues similar to that of the sky.

Crafted for days when women are in the mood to add a soft pop of color to their journeys moving from breakfast brunches to catch-ups in the evening.

Something new, something blue

Over 67 designs have been introduced by the much-loved brand for this season out of which 6 styles are in the season colour, Blue.

From designs across categories, there are shoulder bags and handhelds with detachable long straps giving an option to carry your IRTH as a crossbody when you want to go hands-free. There is also a sling in classic silhouette for that casual look and wallets for perfect pick-me-ups this summer.

Staying true to the brand’s promise of creating bags that are thoughtfully designed for women’s journeys the new collection offers bags with delightful features like a key holder, full zipper closure, wire organizer, detachable long straps, padded shoulder straps, and much more.

OPPO F25 Pro Sees 46.2 percent Sales Increase Over F23 Pro During Launch Month

New Delhi, May 30: OPPO India announced that its F25 Pro—launched on February 29, 2024—recorded a 46.2% increase* in sales compared to its predecessor, the F23 Pro, during its debut month to make it a front-runner in the sub-INR 25K smartphone market. The OPPO F Series, known for its camera technology and innovative design based on proprietary technologies, has consistently earned consumer appreciation – and now, the success of the F25 Pro has propelled the series past the 10 million user milestone.

OPPO India also launched a digital campaign – #BornToFlaunt – to support the launch of the F25 Pro 5G with actress Shraddha Kapoor, cricketer Shreyas Iyer, and dance troupe Quick Style. The social media film achieved over 150 million views across digital platforms to outperform previous generation F Series campaigns in view rates and ad recall metrics. According to the YouTube Brand Lift Study**, the video demonstrated exceptional reach and engagement with a 11.49% increase in Ad Recall from February 22 to March 15, 2024.

Since its inception, the OPPO F Series has consistently set industry standards: The OPPO F1 Plus in 2016 boasted the world’s first 16MP selfie camera, the F3 Plus in 2017 introduced dual front snappers, the F7 in 2018 featured a 25MP AI-powered selfie shooter, the F11 Pro in 2019 showcased a unique triple-colour design, while in 2021, the F19 introduced OPPO’s proprietary glow design in a striking gold color. The F21 Pro and F21s Pro, launched in 2022, showcased a fibreglass leather design and a micro-lens camera. The OPPO F25 Pro continues this tradition of innovation with its segment-first AI Smart Image Matting, 4K video recording on both front and rear cameras, ultra-slim 7.54mm profile, OPPO’s proprietary glow design, advanced 64MP triple-camera system, and IP65 rating. The device is available at mainline retail outlets, Amazon, Flipkart, and the OPPO e-store at INR 23,999.

Cutting-Edge AI Content Creation Platform NYX.today Sets Sights on the Indian Market

India, 30th May’24: An innovative artificial intelligence startup is setting its sights on India to shake up how businesses and creators produce engaging multimedia content. NYX.today, a cutting-edge AI platform for intelligent content generation, is gearing up to launch its disruptive technology in the Indian market, sources reveal.

Though the specifics are still under wraps, NYX.today is expected to debut its AI content creation solution for Indian companies and creatives as early as next month.

The platform utilizes advanced AI models and state-of-the-art deep learning algorithms, trained on extensive datasets of user engagement metrics. NYX.today’s AI accurately predicts which visuals are most likely to engage audiences and drive high click-through rates. This predictive power gives users a significant data-driven advantage, enabling them to refine their content strategies for maximum real-time impact. The system supports the creation of compelling digital content, including product imagery, videos, lyrics, and more

According to industry insiders, NYX.today represents the next frontier of AI for content creation. Their technology allows users to generate professional multimedia content simply from text descriptions and reference images, promising to be a game-changer for driving engagement.

At the core of NYX today’s revolutionary prowess is ImageCraft, a cutting-edge generative AI system. This system leverages the immense potential of large language models and diffusion models, enriched by NYX.today ‘s custom models trained on regional data. Through a sophisticated fusion of natural language processing and advanced computer vision techniques, ImageCraft can interpret complex text descriptions and seamlessly translate them into awe-inspiring visuals, graphics, and videos with unprecedented realism and detail. The platform’s AI content generation tools are viewed as a potential disruption for digital marketing, e-commerce merchandising, multimedia storytelling, and more.

As artificial intelligence extends its reach, NYX.today seems poised to ride the wave by making premium content production more accessible and cost-effective through its intelligent AI platform. Its anticipated debut in India has piqued the interest of businesses seeking to drive engagement and cut through the digital noise with dynamic, AI-generated multimedia content.

While NYX.today remains tight-lipped for now, the tech world is on high alert for this emerging AI content disruptor to potentially shake up the Indian market in a big way soon.

DGFT Revised Wastage Norms for Gem & Jewellery Exports, GJEPC Reacts

Mumbai, May 30, 2024: On behalf of the industry, the Gem & Jewellery Export Promotion Council (GJEPC) extends its heartfelt appreciation to the Directorate General of Foreign Trade (DGFT), Ministry of Commerce & Industry for their recent decision to put in abeyance the changes in maximum permissible wastage norms for gold, platinum, and silver content in jewellery exports.

In a virtual meeting called at a short notice on 28th May, GJEPC played an active role in advocating for a balanced approach that enables minimal disruption to exports and considers both efficiency and the livelihoods of millions associated with the trade. In the meeting, GJEPC informed DGFT officials that the revised norms would have a disproportionate impact on the small and medium-sized enterprises (MSMEs), which represent 85% of all exporters.

DGFT has given GJEPC time until 31st July to provide inputs on Standard Input Output Norms (SION). In this time period, GJEPC will conduct a detailed study on wastage norms on different categories of jewellery including plain, studded, machine-made and hand-made.

Thanking DGFT for putting on hold the revised wastage norms, Mr. Vipul Shah, Chairman, GJEPC, said: “The industry’s growth and competitiveness depend on thoughtful policies. We appreciate the DGFT’s prompt action to put the new wastage policy in abeyance considering its impact on small exporters. The norms have been prevailing for over a decade, and any significant change requires thorough study and consultation with industry stakeholders.”

“By putting the revised wastage norms on hold till 31st July to provide detailed inputs on wastage in various jewellery categories, DGFT through its immediate action, has avoided an immediate standstill of exports.”

Gaur City Mall brightens up the day for Mothers and Daughters from EWS families

Gaur City Mall recently organized a memorable day out for mothers and daughters from economically weaker sections (EWS) who receive free education at Gaurs International School under the “Beti Bachao Beti Padhao” initiative. This special event was held under the aegis of the Gaurs Foundation. This initiative is a part of the Gaurs Group’s steadfast commitment to social causes and community welfare.

Manju Gaur, Director of Gaurs Group, emphasized the organization’s dedication to impactful social initiatives, “This visit was a small step in imparting a feeling of pride among these girls and enabling them to walk step by step with other sections of the society. In alignment with Prime Minister Shri Narendra Modi’s ‘Beti Bachao Beti Padhao’ scheme, we provide formal education to girls from EWS at Gaurs International School in the evening.”

The outing saw ten selected girls and their mothers enjoy a delightful day at Gaur City Mall, located in Greater Noida West. The event featured a variety of activities designed to create joyful and lasting memories. The mothers who were the special guests of the day indulged in retail therapy, received pampering treatments at the salon, watched a movie, and participated in other fun-filled activities. The entire experience was arranged by Gaur City Mall, ensuring that the mothers and daughters could bond and relish the day without any financial concerns.

Reflecting on the event, Manju Gaur added, “Witnessing the joy and excitement shared by these mothers and daughters was deeply satisfying for all of us at Gaurs Group. We are committed to organizing more such initiatives to support and uplift our community.”

Visits like this empower the kids from the weaker section with the confidence to navigate and understand how these social environments operate. Such experiences will broaden their horizons and familiarise them with different societal settings.

As a socially and environmentally conscious organization, Gaurs Group, also known as Gaursons India, not only focuses on educating girls from EWS but also engages in various sustainable practices. These include a 15MW solar power project, rainwater harvesting systems, and a state-of-the-art Sewage Treatment Plant, reflecting their dedication to environmental stewardship.

Inside the Battle Against Trigeminal Neuralgia

By Dr. Swaroop Gopal P, Group Director Aster International Institute of Neuroscience, Aster Whitefield Hospital, Bangalore.

Striking roughly 1 in 15,000 individuals, trigeminal neuralgia is a condition with a “death wish” due to its excruciating, electric shock-like pain that can push sufferers to the brink of despair. In such circumstances, when trigeminal neuralgia strikes, individuals often endure excruciating facial pain described as jolting, stabbing, or resembling electric shocks concentrated on one side of the face. Seemingly mundane activities like brushing teeth, shaving, talking, or feeling a cool breeze can unexpectedly trigger these intense pain episodes. The severity of the pain can disrupt daily activities and sleep, fostering feelings of depression and anxiety. In some instances, the pain may persist as a constant burning sensation rather than manifesting as sharp, episodic bursts.

1. Age and Occurrence: Although TN can occur at any age, it predominantly affects individuals over 50 years old and is very rare among minors. The incidence of TN increases significantly with age.
2. Misleading Pain-Free Periods: TN can present periods of remission lasting from weeks to years, creating a false sense of security. These pain-free intervals can complicate the diagnosis and make the condition unpredictable.
3. Trigger Zones and Hypersensitivity: Certain facial areas become hypersensitive in TN patients. Even a light touch can trigger an attack, making everyday interactions potentially painful.
4. Common Misdiagnosis: TN pain often mimics a severe toothache, leading many to seek dental treatment initially. However, unlike a toothache, TN pain is sharper, spans a broader area of the face, and does not respond to dental treatments.
5. Underlying Causes: The exact cause of TN is often unclear. The prevailing theory suggests that compression of the trigeminal nerve by blood vessels or tumors disrupts its normal function, causing it to send erroneous pain signals. Conditions like multiple sclerosis may also contribute to TN.
6. Importance of Medical Attention: Prompt medical attention is crucial when experiencing the intense pain characteristic of TN. A thorough evaluation by a healthcare professional is essential to diagnose the condition accurately and recommend appropriate treatment.
7. Diagnostic Procedures: Diagnosis primarily involves a detailed account of the pain, its location, and triggers. Medical history is crucial, and imaging tests like MRI scans help rule out other causes and identify nerve compressions. Additional tests may sometimes be required.
8. Treatment and Management: The primary goal in TN treatment is pain relief and prevention of future episodes. A multifaceted approach is common

• Medications: Anticonvulsants are often the first line of defense, stabilizing abnormal nerve activity.
• Nerve Blocks: Involves direct injections of anesthetics or steroids into the trigeminal nerve for temporary relief.
• Surgical Options: Minimally invasive surgeries may be considered when medication and nerve blocks are ineffective, aiming to disrupt specific pain fibers in the nerve.
• Home Remedies: While not cures, some find temporary relief with heat or ice packs, but these should be discussed with a healthcare provider to avoid counteracting prescribed treatments.

ACKO Introduces ABHA ID feature on app; Plans to Generate 1 million+ IDs by FY25

Bengaluru, 30th May 2024: To take forward the National Health Authority’s (NHA) vision of creating a digital healthcare ecosystem in India, ACKO, the insurance company, has launched an innovative feature on its app to enable the creation of ABHA IDs. Through this integration, ACKO aims to generate over a million ABHA IDs in the current financial year.

This initiative signifies ACKO’s commitment to empowering customers across India with a single platform for accessing their digital health records including insurance at the click of a button.

ACKO enjoys a first-mover advantage in the insurance space by integrating a seamless user interface and experience for public ABHA card creation and information retrieval. Individuals can set up their ABHA account through the app or the website through three simple steps

• Download and log in to the ACKO App
• Start your ABHA creation flow
• Verify your Aadhaar and Phone number with an OTP

The ABHA ID feature is available for both ACKO customers and non-ACKO customers, promoting accessibility and inclusivity within the healthcare landscape. Additionally, any health insurance policy from ACKO comes with the option of creating the consumer’s ABHA ID.

The launch of the ABHA ID feature on the ACKO app will offer a multitude of advantages to the customers. Individuals can conveniently store and manage their medical history, including prescriptions, lab reports, and hospitalization details, in a single, secure location. The ABHA ID gives greater control to customers over their health data, fostering better communication with healthcare providers. Moreover, doctors can leverage ABHA IDs to access a patient’s complete medical background, enabling them to provide more informed diagnoses and treatment plans.

Commenting on the initiative Rupinderjit Singh, Vice President – Retail Health at ACKO said, “We understand that the health data centralization & seamless flow of healthcare information between stakeholders is the next UPI moment for the country contributing to the ‘health revolution’. The launch of the ABHA ID generation feature on ACKO platforms is a transformative initiative towards helping the Indian government drive widespread ABHA ID adoption. ACKO aims to offer a user-friendly platform streamlining the ABHA ID creation process, ensuring a smooth and hassle-free experience, thereby, empowering every individual to take charge of their health information.”

Through this integration, ACKO has taken a significant step forward in revolutionizing India’s healthcare landscape, promoting accessibility, transparency, and a patient-centric approach and actively supporting the Ayushman Bharat Digital Mission (ABDM), a government-backed healthcare initiative, which aims to develop the backbone necessary to support the integrated digital health infrastructure of the country, ensuring wider healthcare coverage for the underprivileged.

Tea Tree Magic: Say hello to blemish-free, radiant skin with The Body Shop’s extensive Tea Tree skincare range

30th May 2024: In our daily battle against pollution, our skin often pays the price with dust settling on it and clogging our pores. This often results in breakouts, and with summer fully upon us, the scorching heat further adds to our skin woes, making it dull and irritated. But fear not! The Body Shop, a British-born international ethical beauty brand, has the perfect solution – its extensive Tea Tree skincare range. This skincare range is also ideal for young adults aged 16 to 24 who are equally susceptible to acne, breakouts, and blemishes.

Infused with Community Fair Trade tea tree oil from Kenya hand-harvested by expert farmers and steam-distilled within 12 hours of harvesting and salicylic acid, the range helps to regulate irregular skin days by mattifying the skin and making it appear clearer.

The Body Shop’s Tea Range features a diverse selection of skincare essentials such as the Skin Clearing Facial Wash, Tea Tree Oil, Rapid Action Gel, and Daily Solution. The Body Shop Tea range offers an extensive array of products tailored to your skincare needs!

Here are some of the products that make up the collection:

Tea Tree Skin Clearing Facial Wash

Formulated with 91% natural-origin, potent ingredients, the facial wash contains Community Fair Trade (CFT) Tea Tree Oil and Salicylic acid, which help clear away dirt and excess oil, leaving your skin clear and radiant. Proven to visibly reduce blemishes in 7 days, the facial wash has a gel-to-foam formula, is Vegan Society-certified, and is best suited for acne-prone and blemished skin.

Tea Tree Skin Clearing Mattifying Toner

Helping to purify your skin by ridding it of dirt and grime, the Tea Tree Skin Clearing Mattifying Toner not only helps remove your makeup effectively but also reveals clearer, more mattified skin. Crafted with CFT Tea Tree Oil sourced ethically from Kenya, the toner is 100% vegan and is perfect for everyday use as it doesn’t dry out the skin.

Tea Tree Skin Clearing Night Mask

Wouldn’t it be great if you could go to sleep and simply wake up with clear, rejuvenated skin the next morning? That’s precisely what The Body Shop’s Tea Tree Skin Clearing Night Mask does. Certified by the Vegan Society, the night mask is enriched with CFT Tea Tree oil and has a refreshing, bouncy texture that helps minimise blemishes, leaving your skin looking refreshed and even-toned.

Tea Tree Daily Solution

To be used after the Tea Tree Facial Wash and the Mattifying Toner, The Body Shop’s Tea Tree Daily Solution is a powerful but gentle, lightweight formula that purifies your skin and evens out your skin tone. Shown to visibly reduce the appearance of blemishes with regular use, the solution is best suited for oily, acne-prone skin. Infused with the goodness of CFT tea tree oil and Salicylic acid, the solution comes in a 50ml bottle made of recycled glass

Tea Tree Skin Clearing Hydrator

A lightweight, non-comedogenic formula, the Tea Tree Skin Clearing Hydrator instantly moisturises your skin while clearing away dirt and grime, leaving your skin purified and clean. Certified by the Vegan Society, the hydrator is infused with the potent tea tree oil from Kenya sourced through The Body Shop’s bespoke CFT program and is suitable for blemished skin. The non-greasy formula comes in a recyclable 40ml tube that is priced

Tea Tree Skin Clearing Clay Mask

The perfect product for those much-needed self-care days, the mask has a silky, clay-based formula that leaves your skin feeling purified and free from excess oil, all without drying it out. Proven to visibly reduce blemishes with regular use, the mask is crafted with 97% natural-origin ingredients, including the potent CFT tea tree oil from Kenya, Menthol, and Castor Oil, all of which clear your skin while hydrating and rejuvenating it. Packed in a 75ml recyclable tube, the mask is priced

Tea Tree Rapid Action Gel

A pocket-sized miracle worker, the rapid-action gel is a non-sticky gel-based formula that begins working as soon as it touches your skin. Best used overnight, the gel is enriched with 91% natural-origin ingredients, including CFT tea tree oil and 2% salicylic acid. Certified by the Vegan Society, the gel clears your skin, visibly reducing blemishes overnight. The product comes in a 15ml recyclable tube and is priced

Fiscal 2024 Q4 Financial Results: Revenue Surpasses INR 2,500 Crores, EPS Up 25 percent

India, 30th May 2024: Indegene Limited announces consolidated financial results for the quarter ended March 31, 2024 and Year ended March 31, 2024

Consolidated Financial Highlights for the Financial Year 2023-24 (In INR Mn)

Consolidated Financial Highlights for the Quarter ended March 31, 2024 (In INR Mn)

Manish Gupta, Chairman and Chief Executive Officer – “We are pleased with our continued performance this quarter and the full year. Today in the marketplace we are known as a digital first commercialization partner to the global life sciences industry. We have 63 active clients and work with all the top 20 global pharmaceutical companies. Our revenues very closely mirrors the global life sciences industry’s spends on operations. 69% of our revenues come from the top 20 Pharma companies. Global Life Sciences industry is more than USO 1.8 Tn Industry. We are excited about the opportunity in front of us.”

Suhas Prabhu, Chief Financial Officer – “Our financial results reflect our focus on operational excellence, cost optimization and value-driven service delivery. While revenue grew steadily, we delivered strong growth in margins, with a healthy cash conversion and a strong balance sheet, providing us with the flexibility to invest in growth opportunities. We remain committed to delivering value to our clients and shareholders through deep domain expertise, innovation and operational excellence.”