Author: Rabindra

Kyndryl-Microsoft Study: 68 Percent of Indian Organizations Use Tech for Sustainability

Bangalore, India, May 15, 2024 – Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, in collaboration with Microsoft, today released the Asia Pacific edition of The Global Sustainability Barometer study. Conducted by Ecosystm, the study evaluates the sustainability landscape in India, the disparity between intent and operational implementation, and highlights how sustainability initiatives can stimulate innovation, foster growth and bolster competitiveness.

Amidst a surge in climate-related events and challenges globally, there is a heightened focus on environmental sustainability and leveraging technology as a key enabler of sustainable solutions in India. While 68% of the survey respondents see great significance in technology’s role in achieving their goals, only 34% believe they are making full use of it in their organization. Additionally, customers emerge as the most influential stakeholders advocating for sustainability (60%), followed by employees (52%) and supply chain partners (40%).

“Organizations are at diverse levels of sustainability maturity. Visionary companies are harnessing technology to meet regulatory standards and to pursue sustainability objectives effectively. They are leveraging technology to fulfill customer expectations, reduce expenses, and innovate, thereby unlocking the full potential of sustainability,” said Faith Taylor, Chief Sustainability and ESG Officer, Kyndryl.

The study outlines the essential components requisite for successfully executing a sustainability initiative: strategy, people, and technology. AI emerges as a game changer, as organizations can elevate their decision-making processes with refined data-driven insights, mitigate risks, optimize resource allocation, and bolster their overall sustainability efforts with the incorporation of predictive AI into sustainability strategies. However, accessing data still poses a significant challenge. Over 50% of organizations find their sustainability goals hindered by the difficulty in pinpointing relevant data and integrating all necessary information for environmentally conscious decision-making. This underscores the potential to establish a robust data infrastructure capable of powering predictive analytics for sustainable planning and resource management.

Other key findings of the survey include:

While 86% of organizations in India recognize the significance of sustainability in shaping business strategies, only 16% have prioritized sustainability goals and built them on real facts and data.
41% of organizations integrate sustainability initiatives in their reporting primarily for compliance.
The Indian government significantly influences sustainability adoption, with 89% of organizations acknowledging its role.
While 79% of organizations use AI to monitor energy usage and emissions, only 20% use it to predict future energy consumption, 26% for predicting and preparing for natural disasters, 26% to recognize inefficiencies and 28% to identify risks.
Drivers to Building a More Sustainable Organization

Below are sustainability best practices aimed at driving growth and improving business outcomes:

Make sustainability a CEO and Boardroom priority aligned with finance and technology – With over 55% of sustainability officers reporting to the CEO and the CEO defining the vision of sustainability programs in 93% of organizations, it’s clearly a top-down governance approach across Indian companies. However, only 17% of organizations report achieving full alignment between their sustainability and finance teams, highlighting an urgent need for enhanced integration. While a higher percentage, (39%) align sustainability teams with technology, there is a need for stronger alignment as technology driven measures are easier to quantify and drives innovation.

Align sustainability with technology modernization – Technology plays a pivotal role in automating, modernizing, and prioritizing sustainability processes and infrastructures. The study reveals that 56% of organizations in India leverage digital tools for hybrid work strategies and 55% use AI and automation to enhance efficiency, reduce environmental footprint and build sustainable operations.

Build an integrated data foundation – Streamlining data management to facilitate informed decision-making holds the key to the successful execution of strategies. However, the study highlights that only 11% of organizations in India offer their employees real-time dashboards for monitoring their ongoing sustainability goals and accomplishments.

Unleash AI for predictive sustainability – Considering the vast data resources available to organizations, the strategic imperative lies in harnessing predictive analytics for comprehensive scope 3 risk assessment, anticipatory energy consumption forecasting, and proactive measures against natural disasters. About 28% of organizations utilize AI to identify scope 3 risks using public sources, indicating a need for growing awareness of the broader environmental impact beyond direct operations.

Empower employees – While many organizations have made efforts to raise employee awareness and clarify their roles, the lack of measurement hinders the ability to link these efforts to overall progress. Only 14% of organizations set sustainability KPIs relevant to employee roles, indicating a need for clearer metrics and better alignment with employee responsibilities.

“India aims to reduce carbon intensity of economy by 45% by 2030 – this will require collective action from governments, industries, enterprises, and individuals,” said Ullrich Loeffler, Co-Founder & CEO, Ecosystm. “Together with Kyndryl and Microsoft, we are pleased to offer this study, providing forward-thinking organizations with actionable steps to drive measurable sustainability impact.”

The Global Sustainability Barometer study, conducted by Ecosystm in collaboration with Kyndryl and Microsoft, was conducted among 1,523 technology and sustainability business leaders across 16 countries in Asia, EMEA, and the Americas. The survey took place between September – October 2023. The survey was conducted across nine industries and included small to medium and global companies.

Push Sports appoints Bira 91’s Ex-Director Comms Vishal Gaba as its new Chief Marketing Officer

India, May 15, 2024: Push Sports, one of the fastest growing sports-tech start-ups and recently seen on Shark Tank India, today announced the appointment of Vishal Gaba as its new Chief Marketing Officer.

Vishal brings over 16 years of extensive experience across various marketing verticals. He was previously working with Bira 91 where he was leading Marketing and Communications for the brand and played a pivotal role in driving key business objectives to create brand awareness, generate trials, enhance corporate reputation, and drive sales for Bira’s merchandise store.

“I am excited to join Push Sports and be a part of its mission to transform sports at the grassroot level across India. I look forward to working with the team to help build the Push Sports’ brand, scale the business nationwide and create a platform where individuals with love for sports can thrive and pursue their passion, said Vishal.

In his new role at Push Sports, Vishal will be at the helm of crafting a compelling and inspiring brand story for consumers, scaling demand, enhancing consumer engagement and overseeing marketing initiatives across multiple channels. This would include leading all strategic marketing efforts, focusing on brand, activation, advertising, and consumer advocacy to foster awareness, engagement, and loyalty among diverse customer segments. His extensive experience in brand building, product marketing, and customer relationship management will contribute to Push Sports’ growth and market presence in the sports-tech industry.

Puru Singh, Founder and CEO of Push Sports, said, “We are delighted to have Vishal join our team at Push Sports. With his vast knowledge and skills in marketing and brand development, we anticipate him to play a central role in helping scale the business. Vishal’s strategic insight and leadership will help us fast-track growth as one of the top players in the Indian sports-tech sector.”

Push Sports is one of the fastest growing sports-tech companies in India, and in a short span has managed to transform sports learning for over 7000 children across 20+ locations and transformed over 2 lakh square feet area into safe play arenas across 65+ projects. The company also has over 3000 active pay-to-play customers across its locations. Push Sports also focuses on building and managing sports arenas in key cities in India and has transformed over 2 lakh square feet area into safe play arenas across 65+ projects.

UnivLabs Technologies Pvt. Ltd. Implements HostBooks ERP Solutions to Enhance Operational Efficiency

Gurgaon, Haryana – May – HostBooks Limited has successfully implemented its ERP solutions at UnivLabs Technologies Pvt. Ltd., a leading medical equipment manufacturing company based in Gurgaon. Girish Belekar, Head of Product Delivery at HostBooks, led the implementation, along with Mritunjay Kumar, Manager of Implementation, and the team.

UnivLabs, an integrated, research-based medical equipment manufacturing company, focuses on making advanced medical devices accessible and affordable globally. Their innovative range includes the 4K cloud-connected Endoscope Tower, Artificial Intelligence (AI) solutions for image-based digital pathology, wearable insulin patch pumps, and surgical implants.

Commenting on the successful onboarding, Girish Belekar, Head of Product Delivery at HostBooks, said, “Our collaboration with UnivLabs reflects our commitment to delivering innovative and impactful ERP solutions that streamline operations and drive efficiency. We are pleased to partner with a company like UnivLabs, which shares our vision of technology-driven growth.”

UnivLabs, founded on November 9, 2015, has gained the trust of over 2000 hospitals in India and abroad through its commitment to quality and safety. With an ISO 13485-certified manufacturing setup, the company aims to become one of the top 10 respected medical device companies by 2030 and has an ambitious goal to establish a Tesla-like medical devices mega-factory to meet 30% of India’s medical device needs.

On the implementation, the Spokesperson of HostBooks, stated, “Working with UnivLabs was an exceptional experience. Their team was proactive, and together we achieved a seamless integration of our ERP solutions into their operations.”

Dr Anil Mandhani, director of UnivLabs Technologies Pvt. Ltd., expressed his satisfaction with the implementation, saying, “HostBooks’ ERP solutions have streamlined our operations and provided us with comprehensive insights into our business processes. This partnership has enabled us to focus on our core mission of delivering advanced and affordable medical devices globally.”

HostBooks Limited, a leader in comprehensive cloud-based business solutions, specializes in enterprise solutions encompassing compliance, accounting, finance, and operational complexities. With eight years of expertise, HostBooks leverages Artificial Intelligence (AI), Machine Learning (ML), Big Data capabilities, and cloud computing to deliver tailored solutions for various industries.

Cornitos Unveils Exciting Consumer Connect Offer: Unwrap Delicious Rewards

New Delhi, 15th May 2024: Embark on a snacking adventure of a lifetime as Cornitos unfolds an exciting and exclusive printed offer for esteemed consumers! Prepare to be swept off your feet by a promotion that outdoes the ordinary, featuring the irresistible Cheese & Herb and Sizzlin Jalapeno Nachos in 150gm variants. The extraordinary opportunity isn’t just confined to Retail Stores and E-commerce platforms—it extends its appeal to the most prestigious modern trade stores, promising an experience like no other. The snacking celebration offer starts from 1st May 2024 and is valid until 31st September 2024.

Treat yourself to a minimum Rs 100 voucher of your choice from a delightful range of options, including CCD for Coffee, Domino’s for Pizza, Big Basket for grocery, Uber for travel, Swiggy for online food delivery, Amazon for fashion, Bookmyshow for movies, indulging your taste buds in a variety of tempting experiences. But that’s not all—brace up for an additional thrill as you can stand a chance to win up to Rs 500, elevating your snacking journey to new heights of excitement.

Manoj Singh, Head of Marketing at Cornitos said, “We are thrilled to introduce this exclusive snacking adventure in collaboration with top brands, a first-of-its-kind for Greendot Health Foods Pvt Ltd,Cornitos. Our commitment to our consumers is at the heart of this exciting offer, bringing together the delectable taste of Cornitos with a diverse collection of premium rewards. We believe this promotion not only enhances the joy of snacking but also showcasing our dedication to delivering unparalleled experiences to our valued customers. It is a consumer-centric approach, where every pack becomes a gateway to delightful surprises”.

Claiming your enticing rewards with Cornitos is a breeze! Begin by acquiring the specially marked Cheese & Herb or Sizzlin Jalapeno Nachos 150gm packs, conveniently available at the nearest stores. Then, seamlessly scan the printed QR code on the pack to unveil the gateway to your rewards. Step into the next level of delight by entering the unique verification code found inside the pack, unlocking a realm of delightful rewards. Finally, take your pick from the 7 fantastic options offered and immerse yourself in the joy of your chosen gift.

Experience the simplicity of indulgence while unlocking fabulous rewards. Seize this golden opportunity to relish the delectable flavors of Cornitos and win exciting vouchers from top brands.

Hurry, as this printed offer is valid for a limited time only and is available in retail stores, online, and top leading modern trade stores. Discover the taste, and revel in the rewards with Cornitos! Terms and conditions apply.

Tata Play x Amazon Prime collaborate to offer Prime benefits

MUMBAI, India—15th May 2024 — Leading content distribution platform, Tata Play, has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s blockbuster content. Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month, that offer a variety of their favourite TV channels along with Prime Lite with Tata Play. In addition, Binge subscribers can enjoy Prime Lite with Tata Play along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to 6 OTT apps, including Prime Video, from a list of 33 apps, or can subscribe to all 33, including Prime Video at INR 349 per month.

The new price plans from Tata Play Binge put the freedom of choice in the hands of its audience to make their own OTT packs. Prime Video’s addition to the league of 30+ national, international, and regional apps on Tata Play Binge aims to further elevate content bingeing into an even more indulgent experience, all in one convenient location across languages, genres, and devices.

This extensive collaboration between Tata Play and Amazon Prime is dedicated to offering comprehensive value to the customers, ensuring they enjoy the video, shipping, and shopping benefits. Consumers can enjoy the full selection of amazing shows and movies on Prime Video including highly popular Original series like Panchayat, Mirzapur, The Family Man, Dhootha, Inspector Rishi, Farzi, Dahaad, Made in Heaven, Indian Police Force, Suzhal – The Vortex, Dil Dosti Dilemma, Poacher, among others, blockbuster movies like Pathaan, Jailer, Ponniyin Selvan I & II, Rocky Aur Rani Kii Prem Kahaani, Tiger 3, Kantara, Mast Mein Rehne Ka, Maja Ma, Bawaal, Pippa, Captain Miller, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Idea of You, The Boys, Jack Ryan, Reacher, to name a few. This is in addition to other Prime Lite benefits like, free unlimited same-day delivery across 1M+ products and next-day delivery across 4M+ products, prime early access & exclusive deals, and 5% cashback on Amazon Pay ICICI Bank Credit Card while shopping on Amazon.

“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, the addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO, Tata Play, on this first-of-its-kind partnership.

“At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series,” said Gaurav Gandhi, vice president, APAC & MENA, Prime Video. “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

In addition to the above new plans, DTH customers can also subscribe to the annual subscription of Amazon Prime through Tata Play DTH at an attractive limited-time introductory offer, and gain access to Prime Video, free shipping/ shopping benefits, Amazon Music, Prime Reading, Prime Gaming etc., and access through 5 devices.

Mother’s Recipe Celebrates Mother’s Day with heartwarming TVC Campaign

Mumbai, 15th May 2024: Mother’s Recipe, known for its tasty flavors, has launched a touching TVC campaign in honor of Mother’s Day. The campaign beautifully portrays the unwavering love and care mothers shower upon their children, reflected in the food they lovingly prepare.

With Mother’s Day around the corner, Mother’s Recipe aims to honor the invaluable contributions of Mothers in nurturing and nourishing their families. The TVC campaign captures the essence of maternal love, illustrating how every meal prepared by a mother is infused with affection, warmth, and care. To celebrate this special day, Mother’s Recipe has also announced exciting offers with discounts up to 50% on its website.

The Mother’s Recipe TVC campaign will be broadcast across various Hindi television channels and digital platforms like YouTube, Instagram, and Facebook. Through this initiative, Mother’s Recipe strives to evoke a deep sense of gratitude and reverence for the unmatched role that mothers play in shaping our lives.

Sprinklr Works to Unlock the True Promise of AI with Digital Twins

India —15th May 2024: Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises today announced the launch of Sprinklr Digital Twin – a new AI technology that goes far beyond traditional conversational AI chatbots. Sprinklr Digital Twin, powered by Sprinklr AI+, will enable companies to build and deploy autonomous and intelligent AI that can mirror and radically enhance the capabilities of customer-facing teams. A Sprinklr Digital Twin does not just power conversations, it can make decisions, plan actions, design workflows, and execute tasks at scale with unmatched speed and efficiency.

Sprinklr Digital Twin technology helps unlock the power, potential, and promise of AI with enterprise-grade privacy and governance. Every enterprise is looking for the power to do more with less, the potential to innovate with generative AI, and ways to deliver on the promise of AI for exceptional customer experiences.

“The ultimate promise of AI for customer experience is unlimited digital capacity across the front office. We believe that Sprinklr Digital Twin technology will help radically increase an enterprise’s digital capacity to get work done,” said Sprinklr Founder and CEO, Ragy Thomas. “With the Sprinkler Unified-CXM platform, access to the world’s unstructured data that is publicly available, and proprietary AI combined with industry-leading generative AI capabilities, we are uniquely positioned to help our customers realize the true promise of AI. We want to help every customer unlock the transformative value of speed, innovation, and cost savings with AI.”

Beyond the Bot

Traditionally, companies have relied on a variety of tools to automate their workflows and processes. Examples include chatbots for automating sales and support conversations, marketing automation tools for managing outbound messages and notifications, appointment scheduling tools, task management apps to streamline tasks, and routing engines to direct queries to the appropriate team.

These tools often rely on hardcoded business processes and pre-defined responses, which can limit scope and escalate costs due to increased complexity in maintenance and updates. They tend to be specific to a certain channel or business unit, which can hinder the goal of unifying teams and functions across the organization.

Sprinklr Digital Twins do not rely on hardcoded business processes and can work across different channels seamlessly. They are easier to build and train, and they can be centrally managed. They combine the ability to learn from data and act while performing tasks and making decisions like a team or employee would. Finally, Sprinklr Digital Twins are trained the same way a human is – with access to defined data and systems, instruction on what processes to use depending on tasks, and guidance on what policies and guardrails to follow.

When appropriate, Digital Twins can complete actions entirely autonomously (i.e., processing customer returns or refunds). But for more complex use cases, Sprinklr Digital Twins can use Sprinklr Unified Routing to collaborate with humans for improved productivity, efficiency, and oversight.

A New Approach to Conversational AI

Most organizations today take a standalone approach to conversational AI with two options. First, they can create individual stand-alone bots for each use case or each channel. This approach is difficult to maintain and scale. Option two is for organizations to create one central bot. This approach is limited in its use case and value because of governance challenges.

Sprinklr Digital Twin technology faces none of these challenges because it can be deployed at three layers.

The enterprise layer – is deployed as the internal and/or external facing AI embodiment of the organization. This is the layer of most common conversational AI use cases today.

The team layer – A Digital Twin representing specific teams and specialized at performing certain tasks – such as the marketing team example above. This is the shift happening now for today’s most modern enterprises implementing AI.

The individual layer – Shortly, the most advanced enterprises will have Digital Twin technology deployed at the individual layer. Personal Digital Twins will empower employees by acting on their behalf, attending meetings, communicating internally and externally, and recommending strategies – all with oversite and interaction at the human level

With Sprinklr Digital Twins, every layer and Digital Twin will be interconnected as part of the organization. Every layer of Twin can access new data or actions from the layers above and below. Layering also allows for improved governance, with room for policies that require that certain data or actions be only available to certain teams or individuals – in the same way, sensitive information and actions are preserved at the individual and team level for employees.

Sample Use Cases

● Financial Services – A manager requests a quarterly performance report on customer service interactions related to credit card disputes. The Sprinklr Digital Twin will process the request, applying filters for dispute types and resolutions, generating visualizations of key metrics like resolution time and customer satisfaction. The Digital Twin provides insights, highlighting an area for process improvement, all without manual data manipulation.

● Travel and Hospitality – In a travel agency, a customer experiences a booking issue with their vacation package. A Digital Twin, using real-time data, immediately updates the customer’s segment from ‘Engaged Travelers’ to ‘Service Recovery,’ pausing marketing promotions to focus on resolving the service issue. Once resolved, the customer receives a tailored offer for their next trip, seamlessly linking service recovery with personalized marketing.

● Technology – In a tech company offering cloud storage solutions, a customer encounters a data sync issue. The Digital Twin instantly identifies the problem and dynamically shifts the customer from the ‘Active Users’ to the ‘Support Engagement’ segment, halting promotional emails. After resolving the issue, the customer is transitioned back with a personalized apology and an exclusive discount on an upgraded storage plan, merging customer support with targeted marketing seamlessly.

Scalability and Implementation

Digital Twins can be trained in a few simple steps with no code or low code implementation. The Sprinklr Digital Twin includes more than 100 out-of-the-box integrations with enterprise systems. Digital Twins can also ingest API documentation and credentials, allowing them to integrate with new systems autonomously. With the Digital Twin, you can empower every employee with AI – both as consumers and creators.

AI That You Can Trust

At Sprinklr, we believe there are three core pillars of responsible AI – trust, integrity, and partnership. These three pillars are built into our AI systems as essential components for building trust and driving adoption. For more information, please refer to Sprinkle’s Trust Center.

Availability

Sprinklr is focused on developing Sprinklr Digital Twin technology with a small set of definition partners – first users that provide critical collaboration and feedback as we continue to innovate and develop exciting and valuable AI systems like Sprinklr Digital Twin. If you are interested in learning more about partnering with Sprinklr on this innovative technology, visit https://www.sprinklr.com/products/digital-twin/ or contact your Sprinklr representative.

Air Digilife Unveils the Falcon Series: A Powerhouse of Innovation and Style,Made-in-India Laptop Series

Bangalore, 15th May 2024 Air Digilife recently launched its highly anticipated Falcon Series, a range of cutting-edge laptops that seamlessly blend innovation and style. This Made-in-India product is set to revolutionize the laptop market with its unparalleled features, sleek design, and affordable price points.

The Falcon Series also redefines versatility with its impressive array of features tailored to meet the demands of modern computing. Powered by 12th Generation Intel® Core™ processors, including the i5 1235U Alder Lake and i3 1215U Alder Lake, clocked at 4.4GHz, these laptops deliver blazing-fast performance for seamless multitasking and intensive tasks. With a vibrant 35.56cm (14) Full HD IPS display, users can enjoy crystal-clear visuals in any environment. Choose from a range of RAM options, including 32GB, 16GB, or 8GB, and storage capacities of up to 2TB, ensuring ample space for all your files and applications.

Including an HD Webcam and an array of ports, including USB 3.2, HDMI, and USB Type-C, provides unparalleled connectivity and convenience for work and entertainment. Whether you’re a student, professional, or avid gamer, the Falcon Series caters to all your needs, from school and office work to coding, design, and gaming. With its sleek design, backlit keyboard, and long-lasting battery, the Falcon Series is your ultimate companion for productivity, creativity, and entertainment wherever you go. Plus, staying connected has never been easier with WiFi 802.11 ax and Bluetooth 5.2 connectivity.

The Falcon Series also has a stunning 35.56cm (14”) Full HD IPS display and a sleek, robust, lightweight aluminum alloy body weighing just 1.4 kg. Equipped with lightning-fast storage capabilities, the built-in SATA (PCIE) 512GB SSD guarantees swift boot times and effortlessly accommodates an expanding digital library. Additionally, the built-in webcam allows users to capture every moment, whether for virtual meetings or spontaneous snapshots.

Speaking about this, Jaydeep Jadav, Founder and Director of AIR Digilife, said, “The Falcon Series is more than just a product line—it is a manifestation of our commitment to democratizing latest generation global technology access and empowering individuals and businesses with innovative solutions. With the Falcon Series, we aim to redefine the boundaries of possibility and offer our customers a truly transformative computing experience. We have collaborated with Intel, which we are excited about. We use their knowledge sharing and ecosystem support from the leadership board to turn our idea into a product offering. This has been especially valuable for our Indian-origin brand, as Intel has been a great strategic partner in realizing Make in India. We greatly appreciate such relationships.”

Air Digilife has also ensured robust after-sales service, with over 400 active authorized centers covering more than 15,000 pin codes across India and arranging pick-up and drop-off facilities where service centers are unavailable.The Falcon Series will be available on Shopclues and all other leading e-commerce platformslike Flipkart, Amazon, etc., offering strategic pricing of INR 29,990 and INR 39,990 for the i3 and i5 series of 12th-gen Intel Processor, respectively.

Some key features of the Falcon Series include:

• Impeccable Visuals: Experience visual perfection with the 35.56cm (14”) FHD IPS screen, which is vivid, sharp, and brilliantly immersive with a narrow bezel and slim border.

• Sleek Design: Crafted from feather-light aluminum alloy, the Falcon Series seamlessly blends style and power, making it the perfect companion for those on the go.

• Extended Battery Life: The advanced 54wh battery sustains up to 10 hours of uninterrupted power, ensuring you stay productive throughout the day.

• Enhanced Productivity: The backlit keyboard illuminates your workspace for seamless operation, ensuring efficient typing in low-light conditions.

• Immersive Audio: Indulge in rich audio with the 4W dynamic high-performancespeakers, which ensure crystal-clear video calls and entertainment sound.

• The Falcon Series is available in dynamic color choices, Sapphire Sea and Crimson Flame, allowing users to inject personality into their daily tech sidekick.