14, May 2024
Pharmacists will be valued the most in the next five years: declared President of the Pharmacy Council of India at LPU

Pharmacists will be valued the most in the next five years: declared President of the Pharmacy Council of India at LPU

India: The President of the Pharmacy Council of India (PCI), Dr. Montu Patel, made a significant declaration during the International Conference on Recent Advances in Health Sciences (ICRAHS-2024) held at Lovely Professional University (LPU). Dr. Patel highlighted the growing importance of pharmacists in the next five years and expressed the belief that they will be the most valued professionals in the industry.

Dr. Montu Patel emphasized the need to bridge the gap between the pharmacy industry and academia and encouraged students to embrace modern health education systems with the support of all stakeholders. He also mentioned that the PCI is actively working to ensure that pharmacists can earn well by utilizing their expertise, similar to other practicing professionals like dieticians and cosmetologists.

Rajya Sabha Member & LPU’s Founder Chancellor, Dr Ashok Kumar Mittal presided over the inaugural ceremony of the conference. Congratulating all under the umbrella of PCI, Dr Mittal shared that by encouraging digitalization, the PCI has turned paperless and is making many other revolutionary strides for the advantage of pharmacy students as well as the general public.

Inspired by Prime Minister Narendra Modi’s vision of “Jai Anusandhan”, initially propagated at the LPU campus, India invented COVID-19 vaccine to cure 50% of the world’s population and more than 100 crores of Indians. It was the first outcome of this vision with immense research and implementation thereof by pharmacy professionals. Presently, India is the world’s 3rd largest supplier of low-cost generics, vaccines and affordable medicines. It is all because of the Pharmacy Council’s sincere efforts. Dr Mittal motivated all at the conference to continue doing better in the pharmacy industry and education.

The conference, organized by LPU’s School of Pharmaceutical Sciences, saw the participation of over 700 delegates from various Indian states and countries worldwide. The event included both online and offline presentations, with more than 400 online and 250 offline presentations delivered.

Several international guest speakers, including Prof. Kamal Dua from Australia, Dr. Yetty from Indonesia, and Dr. Rajiv K. Singla from China, congratulated the Chairperson of the Conference, Prof. Dr. Monica Gulati, for her efforts in balancing pharmacy education and industry needs. Additionally, an online pharmacy journal related to the conference was also launched. Keynote addresses by Prof. Vandana Patravale (ICT, Mumbai), Dr Anil Kumar (PU, Chandigarh) and Dr Harish Dureja (MDU, Rohtak) were highly appreciated by the delegates.

Lovely Professional University is accredited by the National Assessment and Accreditation Council (NAAC) with an A++ Grade and has also accreditation from the Pharmacy Council of India (PCI). The university has a strong placement record and is renowned globally for its exceptional pharmacy program. Furthermore, LPU secured a prominent position in the QS World University Rankings by Subjects-2024, ranking 9th among all top government and private Indian universities for Pharmacy and Pharmacology.

The event also witnessed the presence of other distinguished guests from the PCI, including Sh. Sushil Bansal (President, Punjab State Pharmacy Council), Dr. Deependra Singh (PCI), Dr. Dharmender Singh (EC Member, PCI), Sh. Sukhwinder Pal (CC Member, PCI), Sh. Gopal Krishan Sharma (President, HP State Pharmacy Council), Sh. Sushil Sudan, and Dr. Jasbir Singh (Registrar, Punjab State Pharmacy Council).

14, May 2024
RV University students use design to drive positive social change

RV University students

Bengaluru, 14th May 2024: The School of Design and Innovation (SDI) at RV University sparked critical conversations about design’s potential for social change with its student-led exhibition, “Design for Justice.” Held on 10-12 May 2024, the prestigious Chitrakala Parishath in Bengaluru hosted this showcase of impactful design solutions.

“Design for Justice” spotlighted the work of passionate B.Des and M.Des students who are deeply committed to confronting societal and environmental challenges through design. Their meticulous research and innovative thinking yielded tangible solutions that address marginalized communities, sustainability, and digital equality. This exhibition, spearheaded by a talented team of student organizers, exemplified design’s power as a force for positive change.

“Design for Justice is a curated public exhibition led entirely by the students of School of Design and Innovation (SDI), RV University. The School is known for its focus on design, technology and society and while it prepares the students for corporate and entrepreneurial careers in design, it also builds in them a strong social responsibility ethic. Design for Justice is not a pin up students’ annual work – It is a response to the need for design to challenge its complicity in asymmetries of power and to cater to the needs of those peoples and communities that are generally marginalized and overlooked in and through design. Furthermore, through their involvement in a curated exhibition such as this, SDI students have gained tangible experience in curatorial practice and curatorship, display and exhibition design, event and project management, social media and marketing. I am so proud of them.” says Dr. Anuradha Chatterjee, Pro Vice Chancellor and Dean of SDI, RV University.

“Justice is a profound concept. When we look around, there are several challenges to the idea of securing justice for all. Persons with disabilities are relegated to live as second-class citizens as our built environment, transport systems, etc. are not fully accessible. Same holds good for other vulnerable sections also. I am delighted that students in our School of Design and Innovation have put up an exhibition on “Design for Justice” and are engaging with contemporary challenges. Our students are not only learning design skills but also developing the social consciousness to drive positive change. I commend Dr. Anuradha Chatterjee, Pro Vice-Chancellor and Dean of the School of Design and Innovation, for her leadership and all faculty members of her school in nurturing these socially responsible designers. This student-led exhibition demonstrates RVU’s commitment to fostering a new generation of professionals who understand the power of their craft to challenge inequalities, foster inclusivity, and build a more just world.” says Prof. (Dr.) Y.S.R. Murthy, Founding Vice Chancellor of RV University.

The “Design for Justice” exhibition was more than a display of student work; it represented SDI’s commitment to design that goes beyond aesthetics. Recognizing the potential of design to shape experiences, interactions, and even societal systems, SDI encourages students to grapple with complex issues facing our communities. This exhibition was the culmination of rigorous research, empathetic exploration, and a determination to use design as a catalyst for change.

Visitors to “Design for Justice” weren’t just passive observers. The exhibition included interactive workshops where attendees delved deeper into the themes explored by the student projects. Guest speakers and industry experts shared insights, further sparking dialogue and critical thinking about how design intersects with social, environmental, and legal challenges.

“Design for Justice” aimed to leave a lasting impact on attendees, inspiring them to consider design’s role in their own lives and communities. Whether you’re a designer, student, or simply a concerned citizen, this exhibition challenged you to rethink what design can accomplish. It served as a reminder that even seemingly small design decisions can have far-reaching consequences, and a call to embrace design as a tool for building a more just and equitable world.

Exhibition Sub-Themes and Highlights

The design-focused exhibition explored six critical sub-themes:

Design-Ability: Creating inclusive designs for diverse needs and abilities.

Accessibility: Removing barriers to ensure equal participation and experiences across physical and digital spaces.

Sustainability: Prioritising environmental responsibility at the heart of design choices.

Wellness Design: Promoting physical and mental well-being through design solutions.

Access for Digital Inequality: Bridging the digital divide with designs that promote technology access and skills.

Ethics and Privacy in Design: Upholding ethical standards in design to protect user data and privacy in a technology-driven world.

14, May 2024
Akshayakalpa Organic’s launches ‘A Letter of Gratitude’ Mother’s Day Initiative: Honouring Mother Farmers with Gratitude

Akshayakalpa Organic's launches ‘A Letter of Gratitude’ Mother's Day Initiative: Honouring Mother Farmers with Gratitude

India, 14 May 2024: In the bustling rhythm of our cities, let us pause to celebrate the timeless bond of motherhood. In a tribute to the often unsung heroes of agriculture, Akshayakalpa Organic launched a campaign this Mother’s Day. The campaign inspires consumers to extend their gratitude to the mother farmers who tirelessly provide nourishment to our tables. Through this, urban mothers eagerly sought out invaluable tips and hacks from their rural peers on the art of parenting. This mutual sharing of wisdom not only celebrates the diverse experiences of motherhood but also strengthens bonds across different communities, fostering a sense of solidarity and support among mothers everywhere.

Akshayakalpa Organic Mother’s Day Campaign 2024The aim of this initiative is to create a bridge between city mothers and their rural counterparts. Mothers were invited to express their appreciation through letters of gratitude to farmer mothers, fostering an exchange of acknowledgment, respect and tips and tricks of parenthood. Additionally, the campaign also encouraged families to actively participate and invited them to craft letters of gratitude addressed to these dedicated women farmers. It provided an opportunity for individuals to share personal stories and express heartfelt appreciation for their ceaseless dedication.

Akshayakalpa Organic aims to foster a deeper connection between urban consumers and rural farmers using this campaign as a medium for the same.

Mr. Shashi Kumar, Co-Founder and CEO of Akshayakalpa Organic, emphasizes, “At Akshayakalpa Organic, we honor the profound impact of mother farmers on our food systems, ensuring access to nutritious, sustainable produce. This Mother’s Day, we urge city residents to recognize the dedication, resilience, and love that mother farmers infuse into their work. Through this initiative, we aim to bridge the urban-rural gap, fostering a deeper connection between consumers and the agricultural heartland. Our goal is not only to express gratitude to mother farmers but also to educate future generations about the pivotal role of farmers in our lives. By promoting the good food movement and connecting consumers directly to the source of their food, we take a significant step towards building a more sustainable and conscientious food culture.”

Akshayakalpa Organic hopes that this campaign will not only honour the invaluable contributions of mother farmers but also inspire a deeper connection between consumers and the origins of their food. As we celebrate Mother’s Day, let us extend our appreciation beyond our own homes and recognize the dedication and love that sustain us all.

14, May 2024
PayNearby processes over 10 Lakh PAN applications through its rural and semi-urban retail stores

PayNearby processes over 10 Lakh PAN applications through its rural and semi-urban retail stores

Mumbai, 14 May 2024: PayNearby, India’s leading branchless banking and digital network, achieves a significant milestone by processing over 10 lakh PAN card applications through its rural and semi-urban retail counters including Kirana stores, mobile recharge stores, medical shops, travel agents etc. This effort aims to provide valid proof of identity and bring everyone at the last mile into the formal financial fold.

The achievement marks a significant breakthrough in making PAN card services easily accessible through neighbourhood stores, enabling citizens to conveniently avail essential financial documents. Leveraging PayNearby’s Distribution as a Service (DaaS) network, Bharat now has access to a wide range of financial and digital services, including in previously underpenetrated markets. With over 12+ lakh microentrepreneurs operating across 22,000+ PIN codes, PayNearby is at the forefront of driving financial accessibility across the nation.

Going forward, the company aims to double down its efforts and facilitate over 30 million PAN cards for Bharat by FY 2025.

Customers can easily enrol their PAN card using their Aadhaar and biometric or SMS-based OTP authentication. PayNearby retail partners assist citizens in creating their financial identities through quick, hassle-free, seamless, and paperless PAN card issuance and correction. Once the application form is submitted, a digital copy of the e-PAN is generated in just two hours. PayNearby aims to simplify technology for consumption at the last mile and ensure the democratisation of financial and digital services.

Commenting on the milestone, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “Surpassing the milestone of 10 lakh PAN cards fills us with immense pride, spurring our nation-building initiative to provide every citizen with a formal identity. The easy availability of PAN card services at a local retail shop has accelerated the uptake of this unique identification. Today, from daily wage earners to low-income farmers, all can get their PAN cards created at their nearest stores. In our PWFI 2024 report, we observed a notable increase in PAN service consumption among women, representing the growing awareness among them to become self-reliant and financially independent. We are committed to making financial & digital services available for everyone, everywhere. We will continue to expand the bouquet of services at our retail stores so that every citizen at the last mile has equitable access to all services as their urban counterparts.”

14, May 2024
HCL Concerts Unveils “The Great Indian Classical Podcast” – One of the First Series Focused on Conversations around Indian Classical Music

New Delhi, 14 May 2024: HCL Concerts, an initiative dedicated to preserving and promoting the Indian classical performing arts unveiled, “The Great Indian Classical Podcast with Nirali Kartik,” one of the first series dedicated to conversations around Indian Classical Music. The inaugural season, comprising 10 episodes, will be aired every alternate Tuesday from 14th May to 17th September 2024. The first edition will feature veteran classical music artists including Taufiq Qureshi (Percussions), Rakesh Chaurasia (Flute), N Rajam (Violin), Yogesh Samsi (Tabla), Sanjeev Abhyankar (Vocals) and Rupak Kulkarni (Flute) among others. The podcast will be hosted by renowned classical vocalist Nirali Kartik and would be available on HCL Concerts’ YouTube, Facebook, Instagram handles and everywhere you listen to your podcasts.

Nirali has captivated audiences worldwide with her soul-stirring performances. The hour-long episodes of podcasts will offer insights into the featured artist’s history, personal journey, and professional evolution. The first episode will feature Taufiq Qureshi, a percussionist whose innovative fusion of African Djembe with Indian rhythmic compositions has left an indelible mark on the music landscape of India. Listeners can expect an insightful conversation with Qureshi, offering a glimpse into his artistic journey and unique musical contributions.

Nirali Kartik said, “Indian classical music is one of the finest musical art forms in the world. There is a process to attain mastery of this art form and my focus as the host is to bring out the nuances of this process from our esteemed maestros. Being a curious learner and a musician, I am grateful to HCL for supporting my dream of doing a podcast with the maestros of Hindustani Classical Music. This will be of immense benefit for music students as well as anyone who wants to know more about our heritage music.”

Anshul Adhikari, Head of HCL Concerts, said, “Podcasting has emerged as one of the most versatile and accessible storytelling mediums across the globe. This series reflects HCL Concerts’ commitment to supporting and nurturing Indian classical performing arts and amplifying classical musicians’ voices and potential worldwide. Nirali Kartik’s dedication to the genre and her strong connection, especially with younger audiences, make her an ideal host, bridging classical music with contemporary platforms.”

14, May 2024
Stars Support Medulance Healthcare Academy for First Aid in Emergency Book Launch

Stars Support Medulance

14th May 2024: Medulance Healthcare Academy, an initiative by Medulance, India’s premier emergency healthcare services provider, has launched a book titled ‘First Aid in Emergency’, aimed at guiding first aid and life-saving techniques in emergencies. The book is a comprehensive manual designed to empower individuals with the knowledge and skills necessary to handle a wide range of emergencies effectively. It was launched at an event graced by the presence of former Indian cricket captain Saurav Ganguly and representatives from Delhi Capitals, for whom Medulance is serving as the official emergency services partner for the Indian Premier League 2024.

Emergencies can strike at any moment, and timely intervention can make all the difference in saving lives. ‘First Aid in Emergency’ equips readers with essential information on handling various emergency scenarios, including injuries such as bleeding, trauma, burns, bites, poisoning, and medical emergencies like heart attacks, strokes, and hypoglycemia.

Expressing his enthusiasm at the book launch, Mr. Pranav Bajaj, Co-Founder and CEO of Medulance, emphasized the significance of first aid in emergencies. “Proper first aid can mean the difference between life and death in critical situations. With ‘First Aid in Emergency’, we aim to empower the general public with the necessary skills to provide immediate assistance and potentially save lives,” he said.

“This book is one of our many projects aimed at spreading life-saving knowledge. It contains easy-to-follow steps that any person can take during an emergency and save a life,” he added.

“At Medulance, we believe in the power of preparation. ‘First Aid in Emergency’ is not just a book, but a testament to our commitment to safety and well-being. With every page turned, lives can be saved, making this launch more than just an event—it’s a cornerstone in our mission to empower communities with life-saving knowledge”, said Mr. Ravjot Singh Arora, Co-Founder and COO of Medulance.

The preface of the book underscores Medulance Healthcare Academy’s mission and vision to revolutionize emergency medical training and healthcare education in the country. It outlines the commitment to elevate the standard of emergency healthcare, making it universally accessible, equitable, and sustainable.

Established earlier this year, the academy provides dedicated courses to transform education for healthcare professionals including the Emergency Medical Technician Course, Healthcare Hygiene and Housekeeping Aid Course, and Basic and Advanced First Aid Training Course. In addition, the academy provides training and upskilling opportunities tailored for diverse healthcare sector professionals, such as ASHA workers, NGO volunteers, civil defense personnel, and community workers. Upon graduation from Medulance Healthcare Academy, an individual can gain the exclusive opportunity to join the Medulance team.

‘First Aid in Emergency’ serves as a testament to Medulance Healthcare Academy’s dedication to fostering innovation, professionalism, and compassion in the healthcare sector. By providing comprehensive training programs and invaluable resources, the academy aims to create a safer and healthier society for all.

The launch of ‘First Aid in Emergency’ marks a significant milestone in Medulance Healthcare Academy’s journey towards redefining healthcare delivery and setting the benchmark for excellence in emergency services.

14, May 2024
Driade at Strrot: Opulent Elegance for Discerning Homeowners from Italy

Driade at Strrot Opulent

In the kaleidoscope of global design, where every pattern holds a story, and every curve whispers innovation, Driade emerges as a beacon of aesthetic exploration. With dedication to infusing beauty into everyday living, Driade’s creations transcend mere functionality within the fabric of contemporary design. This melange of Strrot – the epitome of luxury home décor in New Delhi, is curated by visionary entrepreneur Sidhant Lamba, and Driade, the Italian purveyor of exquisite furniture and décor pieces. Together, they begin on a mission to redefine opulence and sophistication in the country’s discerning market, offering a curated selection of Driade’s iconic products to elevate the homes and lifestyles of connoisseurs nationwide.

Driade’s furniture is all about blending elegance with a touch of uniqueness. They create classic yet modern pieces filled with energy and excitement. What makes them stand out is how they use materials like polycarbonate unexpectedly, making furniture that looks just as good outside as it does inside. It’s this mix of style and innovation that sets the brand apart.

Among Driade’s iconic offerings is the Nemo Chair, a masterpiece conceived by Italian designer Fabio Novembre. Serving as furniture and art, the Nemo Chair invites occupants into a realm of mythic beauty, with its hollowed-out face creating an inhabitable space within the head-armchair structure. Novembre’s distinctive storytelling style infuses the chair with mystery and allure, captivating the senses and sparking the imagination.

In a whimsical collaboration with visionary artist Sfera Ebbasta, Driade presents the extravagant Cocky armchair. Inspired by the noble birds of flight, the Cocky armchair features wing-like armrests and a polished gold-finished claw base, exuding opulence and whimsy. Sfera Ebbasta’s artistic vision breathes life into this statement piece, elevating it beyond mere furniture to a symbol of artistic expression and luxury. Fabio Novembre’s creative genius shines again in the Venus bookshelf, a fusion of form and function inspired by the wooden crates used to transport statues in museums. Though both a practical bookcase and a symbol of timeless beauty, Venus transcends traditional notions of storage furniture. Its graceful design transforms mundane storage into an aesthetic experience, blurring the lines between sculpture and furniture and inviting contemplation from all who encounter it.

Sidhant Lamba, the ingenious behind Strrot, is renowned for his unwavering passion for luxury and his ability to bridge the gap between tradition and modernity. With a diverse background, Lamba brings a unique perspective to home décor. Strrot’s collaboration with Driade reflects Lamba’s commitment to offering his clientele access to the finest in contemporary design curated from around the globe. Through Strrot’s exclusive retail presence in India, discerning clientele gain access to Driade’s iconic creations, from the sculptural Nemo Chair to the whimsical Cocky armchair and the elegant Venus bookshelf. This collaboration not only enriches the Indian home décor landscape but also reaffirms the enduring appeal of Driade’s aesthetic vision. As Sidhant Lamba continues to curate immersive experiences at Strrot, the legacy of elegance and innovation embodied by Driade finds a new home in the vibrant tapestry of Indian design culture, inspiring a new generation of connoisseurs and tastemakers.

13, May 2024
Knauf India’s Architectural Conclave in Chandigarh: Innovating Sustainability Boundaries

Knauf India's Architectural Conclave in Chandigarh: Innovating Sustainability Boundaries

India, 13thMay 2024 – Knauf India, a leading provider of advanced building solutions, proudly announced the triumphant conclusion of its ‘Architectural Conclave’ recently, at the JW Marriott in Chandigarh. The event served as a dynamic hub for architectural luminaries, fostering dialogue, innovation, and sustainability in contemporary building practices.

Distinguished architects and industry leaders, including Mrs. Madhu Garg, CEO & Founder of Creative Consortium; Rahul Vig, Senior Architect at Charged Voids; Saurabh Thapar, Principal Architect at Thapar and Associates; Anil Kumar Wali, Chief Architect, Deptt. of Architecture Haryana; and Abha Sharma, Senior Architect, Deptt. of Architecture Punjab, convened to explore the evolving dynamics of architectural design and the integration of cutting-edge building solutions.

The conclave showcased Knauf India’s latest innovations, demonstrating the company’s commitment to enhancing modern construction practices. Highlights included the unveiling of a curved wall utilizing Knauf’s Aquapanel technology, which offers superior structural stability and flexibility for creative architectural designs. Additionally, advanced drywall solutions and ceiling systems showcased Knauf’s focus on safety, durability, and aesthetic appeal in today’s architectural landscape.

Mr. SumitBidani, CEO of Knauf India, expressed his delight at the success of the conclave, stating, “We are thrilled with the positive response to our Architectural Conclave in Chandigarh. This event exemplifies our dedication to fostering innovation and sustainability within the architectural community. We believe in pushing the boundaries of traditional practices to create spaces that are not only aesthetically pleasing but also safe, efficient, and environmentally conscious.”
Knauf Unveils Latest Innovations in Building Materials
Knauf India took center stage to unveil a range of their latest building innovations, each designed to enhance modern construction practices. The showcase included:
● Curved wall utilizing Knauf’s Aquapanel technology: This innovative solution offers superior structural stability and flexibility, making it ideal for creating unique and visually striking architectural designs. Particularly notable is its application in exterior settings, where its durability and versatility come to the forefront.
● Advanced drywall solutions: Knauf’s fire-rated and wet area drywalls integrated with Securock boards were on display, highlighting the company’s focus on safety and durability in moisture-prone environments. These solutions are especially effective for supporting marble cladding and lacquered glass cladding, adding to their versatility and appeal in high-end finishes.
● Comprehensive ceiling solutions: Knauf showcased a two-hour fire-rated ceiling system, versatile grid ceilings, and Danoline acoustic ceilings, demonstrating their commitment to providing both aesthetic appeal and exceptional sound absorption and fire protection.
During the event, MrKK Sirpal, Director of Sectoral Solutions and Skill Building at Knauf India, delivered an enlightening session on the advanced capabilities of Drywall Solutions. Mr. Sirpal, who has been instrumental in launching innovative products such as Durock Next Gen e+, Fiberock ATAR, and Sheetrock Plasterboards, shared insights into the practical and technical benefits of Knauf’s drywall systems. These systems are designed for both interior and exterior applications, catering to a wide range of construction needs, from fire resistance and acoustics to aesthetic finishes. His session highlighted the versatility and efficiency of Knauf’s drywall solutions, illustrating their pivotal role in modern construction practices.
Attendees lauded Knauf’s commitment to sustainable and functional design, with Mrs. Madhu Garg commenting, “Knauf’s commitment to sustainable and functional design is evident in their products, particularly the Aquapanel, which allows for flexibility in design without compromising on durability. Their advanced solutions not only meet the modern demands of architecture but inspire new creative possibilities.”

Rahul Vigadded, “The range of advanced building materials showcased, especially the fire-rated and acoustic ceiling solutions, directly addresses the core challenges we face in contemporary construction. Knauf’s dedication to enhancing building safety and efficiency through innovation is commendable. Their systems are not just products; they are integral components that elevate our architectural projects to the next level.”

Saurabh Thapar remarked, “The conclave highlighted Knauf’s pivotal role in setting new benchmarks for the construction industry. The detailed presentation on gypsum-based solutions particularly struck a chord with me. It showcased how these materials can significantly enhance fire safety and acoustic performance in buildings. Knauf’s products are designed with the architect’s needs in mind, facilitating more resilient and adaptable construction practices.”

The Knauf Architectural Conclave served as a valuable platform not only to showcase cutting-edge building solutions but also to foster a vibrant exchange of ideas and encourage future collaborations within the architectural community. The event successfully pushed the boundaries of architectural possibilities and positioned Knauf India as a frontrunner in shaping the future of sustainable and innovative building practices.

For more information about Knauf India and its innovative building solutions, please visit Knauf India’s website or contact the Knauf India office.

13, May 2024
Brace yourself to go on a hilarious bromantic journey as Amazon miniTV unveils the quirky trailer of its upcoming series Namacool

Mumbai, 13 May 2024: Amazon miniTV, Amazon’s free video streaming service, today unveiled the highly anticipated trailer of its upcoming comedy-drama series,Namacool. Set inLucknow, the trailer features two inseparable friends, Mayank and Piyushwho are far from royal and yearn for fame as they enter their second year of college. The duo finds themselves in a series of hilarious misfortunes that sets off a journey of comedy, romance, and crime as they attempt to unfold the true definition of manhood. Directed by Ritam Shrivastava and written byShantanu Srivastava, this seven-episode series features Hina Khan, Abhinav Sharma, Aaron Koul, Abhishek Bajaj, Anushka Kaushik, Faisal Malik, and Aadil Khan in pivotal roles. This comedy drama is produced by Reliance Entertainment Studios.

Namacool follows the lives of Mayank and Piyush as they uncover the true essence of manhood.Fate leads them to stumble upon new friends, foes, and love interests that set their lives spiralling into a world of confusion, comedy, and drama. Packed with enthralling twists and turns, viewers will be on the edge of their seats as the story of this laugh riot unfolds upon them.

Sharing his thoughts on the upcoming series, Amogh Dusad, Head of Content, Amazon miniTV, said, “Namacool aims to have a refreshing take on the comedy-drama genre through its quirky storytelling. It’s a story that will resonate strongly with audiences in the Hindi heartland through its dialogues, screenplay and much more. We’re certain that it will strike a chord with viewers who will definitely want more!”

Expressing her excitement about portraying the charming and enigmatic Rubiya, Hina Khan shared, “As an artist, collaborating with Amazon miniTV for the first time has been an exhilarating experience. Working on Namacool has been nothing short of amazing, and I’m truly delighted to be a part of such a fantastic project. It’s a quintessential comedy-drama, a laughter riot that will surely etch a special place in the hearts of audiences nationwide. I can’t wait for them to join us on this entertaining ride that will leave them in splits.”
“Being a part of Namacool has been like stepping into a world where every moment is a blend of comedy, chaos, and honest heartfelt moments. Portraying the character of Mayank has been a journey of self-discovery, where I’ve explored the highs and lows of friendship, love, and the hilarious mishaps that shape us. Working on this project with Amazon miniTV and an extremely talented cast and crew has been a wonderful experience, and I’m thrilled to invite viewers to embark on this journey with us.” shared Abhinav Sharma, who is essaying the role of Mayank in the series.

Namacoolwill premiere on 17 May exclusively on Amazon miniTV, available at the click of a button on Amazon’s shopping app, Playstore, and Fire TV!

13, May 2024
Elevate your smart TV experience with Amazon’s all-new Fire TV Stick 4K

Elevate your smart TV experience with Amazon’s all-new Fire TV Stick 4K

Bengaluru, India – 13 May 2024: Amazon has launched its new Fire TV Stick 4K in India, for INR 5,999. This latest addition to the Fire TV family offers fast-streaming of cinematic 4K content with vibrant Ultra HD picture quality, Dolby Vision, HDR10+, and Dolby Atmos audio – that can further elevate home entertainment experiences. Fire TV Stick 4K is the most powerful streaming stick yet in the family of Fire TV devices in India –with nearly 30% more power than its previous generations.

“Our viewers’ preference is shifting to watching lifelike, ultra-cinematic video content from the comfort of their home. Customers seek streaming options that offer fast performance, superior picture and audio quality, smart features, immersive graphics for games, and so much more”, said Anish Unnikrishnan, General Manager for Amazon Devices India. “With our most powerful Fire TV Stick 4K, customers will be able to enjoy an advanced and high-performance streaming at home”.

Enjoy an advanced and fast-streaming experience for 4K content

The all-new Fire TV Stick 4K offers fast streaming of 4K content, seamless navigation, and quick app launch, powered by its 1.7 GHz quad-core processor. It has support for Wi-Fi 6 compatible router, 5GHz and 2.4GHz Wi-Fi bands to allow customers to stream content at varying internet frequencies.

Discover, launch, and control content with simple voice commands to Alexa

The included Alexa Voice Remote can control the Fire TV Stick 4K and certain functions such as power and volume on a wide range of compatible TVs**. Customers can quickly find, launch, and control content with their voice. With Alexa Voice remote, customers can get to their favourite apps with pre-set buttons, and control TV power and volume with one remote only. Customers can also build their ‘Alexa Home Theatre’ by wirelessly connecting their Echo smart speakers to their Fire TV Stick 4K through the Alexa app.

Upgrade home entertainment with millions of movies, shows, games, and more across 12,000+ apps

The latest Fire TV 4K Stick offers access to over a million movies and TV show episodes through 12,000+ apps via the Appstore, including popular services like Prime Video, Netflix, Disney+ Hotstar, Zee5, and Jio Cinema. Customers can stream a wide range of content from Disney+ Hotstar, and Netflix, including Prime Video Amazon Originals like Mirzapur, Panchayat, Aspirants, Family Man, and Made in Heaven. Customers can enjoy free/ad-supported content from platforms like MiniTV, YouTube, and MX Player. They can also access live channels such as Colors, Zee, Sony, Star, Discovery, News18, DD National, and more from DTH set-top-box on their home screen.

Save energy with low power mode

Amazon has reduced carbon footprint of Fire TV Stick devices year over year, by using more-sustainable materials and implementing designs that reduces its overall lifetime energy consumption. The all-new Fire TV Stick 4K also includes Low Power Mode, which conserves energy when a device goes to sleep or standby mode due to inactivity.