Author: Rabindra

Burash Celebrates Moms with a Special Four-Course Mother’s Day Menu

Noida, 11th May 2024 – This Mother’s Day, treat your mom with an unforgettable culinary experience at Burash – a casual dining Mediterranean restaurant. Renowned for its fusion of expert techniques and seasonal ingredients, Burash has specially crafted a four-course menu to celebrate moms in a delectable culinary way.

Founder & Chef Rishab Gupta, the visionary behind Burash invites guests to experience a gastronomic journey like no other, featuring a delightful and vibrant selection of signature dishes highlighting fresh, locally sourced ingredients. Priced at Rs. 1399++ per person, this exclusive menu will only be available on May 12th, 2024 at Burash located in Sector 132, NOIDA.

The four-course tantalizing menu will feature:

• · A starter salad to awaken the palate – Kesari Mango, Chilli Jam, rocket, candied almonds, whipped honey.
• · A delectable appetizer to tantalize the taste buds – Wild Rice Arancini

A choice of enticing main course options, catering to vegetarian, vegan, gluten-free, and non-vegetarian preferences. – Cacio E Pepe Spaghetti
A delightful dessert to end the celebration on a sweet note- Sticky orange pudding with Vanilla Bean Ice Cream.
Chef Rishab Gupta expresses his enthusiasm, stating, “This Mother’s Day, Burash is thrilled to offer a special menu that celebrates the unparalleled love and nurturing spirit of mothers. It’s a chance to savor delicious food and create lasting memories with the most important woman in your life.”

The guests can indulge in more than just the delicious food at Burash this Mother’s Day. The restaurant also offers a warm and inviting ambiance, setting the stage for a truly memorable celebration. Burash offers indoor or outdoor seating options, both meticulously designed to provide a serene and comfortable environment for the guests.

Every mother who will be a guest at Burash will receive a pleasant surprise souvenir from the restaurant’s management, carefully handpicked to leave a lasting impression and express appreciation.

Sleepwell creates a call to action for our tireless mothers with – #SleeplessMoms – A Call to Action

Mumbai, India, 11th May 2024: Sleepwell, India’s leading and most trusted mattress brand has created a special ode to moms who lose their sleep in the pursuit of raising their child, but do it all with a smile on their face. The campaign titled #SleeplessMoms narrates the story of the unsung efforts of mothers and ignorance of their sacrifice and resilience.

The campaign idea germinated from the findings of a survey called the Indian Sleep Disorders Association where it was revealed that on average, Indian mothers get 1-2 hours less sleep per night compared to their non-parent counterparts. This staggering statistic sheds light on the reality of sleep deprivation in our society and its impact on maternal well-being. It also takes a toll on their cognitive abilities where another research from the All India Institute of Medical Sciences found that sleep-deprived mothers experience a 20% decrease in cognitive function.

Sleepwell took to its social media platforms to spread awareness about these concerning statistics with thought-provoking creatives and questions to not just spread awareness but also question the biases of the audience. The brand believes that caring for mothers goes beyond a single day of celebration and it is a commitment rooted in compassion and understanding.

Celebrate Mother’s Day with Vinod Cookware: The Perfect Gift for Every Kitchen Enthusiast

Vinod Idli Cooker: Make breakfast special with our versatile Idli Cooker. Crafted from high-quality stainless steel, it’s designed to easily whip up fluffy idlis, delectable dhoklas, and savory patras. Breakfast will always be a delight with its innovative SAS bottom ensuring uniform heat distribution.

Vinod Zest Ceramica Kadhai: Elevate her cooking experience with our Ceramica Kadhai. Crafted from 100% mineral ceramic, it offers a stick-free surface that’s a breeze to clean. Let her explore flavors effortlessly, knowing that our kadhai is compatible with both gas and induction cooktops.

Vinod Zest Ceramica Tawa: For the queen of dosas and rotis, our Ceramica Tawa is the perfect companion. Crafted with heat-resistant handles and 100% mineral ceramic, it promises evenly cooked delicacies every time. Let her culinary creations shine on any cooktop, be it gas or induction.

Vinod Zest Ceramica Frypan: Make stir-fries and sautés a breeze with our Ceramica Frypan. With its non-stick ceramic surface and induction-friendly design, it’s a must-have for every kitchen. Let her whip up delicious meals without worrying about cleanup.

Vinod Platinum Triply Stainless Steel Combo Set: Give her the gift of culinary excellence with our Triply Stainless Steel Combo Set. Featuring a triple-layer construction and SAS technology, it ensures even heat distribution for perfect results every time. From simmering soups to searing steaks, this set has her covered.

This Mother’s Day, show your appreciation for the culinary genius in your life with Vinod Cookware. Let’s celebrate the love, warmth, and delicious memories that moms bring to our tables every day.

Godrej Yummiez Study: Indian 18-30-Year-Olds Lead Snacking Trends on International Day of Families

Mumbai, 11^th May 2024: The International Day of Families is celebrated annually on May 15th. In India, one of the key moments that brings families together is the daily ‘chai time and snacks.’ This tradition transcends age groups, from kids to senior citizens, making it a perfect bonding time for families. An interesting study titled ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a brand of ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), examines which age group typically decides on the choice of snacks consumed in families, amidst the plethora of options available in the market. This insight into family snacking dynamics is particularly insightful as we celebrate the International Day of Families, highlighting the role of food and snacks in bringing families together.

According to the report, youths (male – female both) aged between 18-30 take the lead in deciding the family’s snacking choice, accounting for 34%, kids at 27%, followed by Adults and Senior Citizen at 22% and 12% respectively. When compared across regions, the Godrej Yummiez report shows that youth in the East have the highest influence in making snacking choices, scoring 40%. Following closely behind are youth in the West, with a score of 34%. Meanwhile, youth in the North and South of India demonstrate a comparable level of influence on snacking choices, with 33% and 32%, respectively.

Speaking about the insights and the report, Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods Limited (GTFL), stated, “Godrej Yummiez is proud to be a category thought leader, deeply understanding consumers and shaping trends that redefine the frozen ready-to-cook segment. Our India Snacking Report is a testament to this commitment, offering valuable insights into snacking trends and highlighting the increasing influence of youth in shaping family snacking choices. It’s fascinating to see the significant shift in traditional family dynamics, with youngsters aged 18-30 now taking the lead in deciding snacking preferences. This trend reflects the evolving consumer landscape and the growing demand for affordable, convenient, and easy-to-make options, and encourages youths to explore new snacking categories.”

One interesting trend highlighted in the report is the emerging role of children in snack decision-making, particularly in Hyderabad, where they account for 33% of choices. The report also provides city-wise data on youth-led snacking decisions across India’s key cities. Kolkata leads with 40% of youth influencing family snacking choices, followed by Lucknow at 37%, Ahmedabad at 36%, Bangalore at 35%, and Mumbai at 34%. Delhi and Jaipur tie at 32%, while Pune and Chennai follow closely at 31% and 30%, respectively.

Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.

Exploring Interaction Opportunity || Multiwoven’s Acquisition by AI Squared

Mumbai, 11th May 2024 AI Squared, a leading technology provider for integrating information into web-based business applications, announces its acquisition of the world’s number one open-source Reverse ETL (rETL) company, Multiwoven. With this acquisition, AI Squared furthers its commitment to helping organizations simplify the movement of data and AI insights into business applications.

The acquisition of Multiwoven comes less than two weeks after AI Squared’s nearly $14 million Series A funding round, which was led by ANSA Capital and NEA. Making the acquisition so quickly after announcing this funding is a signal to the industry that AI Squared will continue to make bold decisions that enable organizations to augment business workflows with robust information.

Reverse ETL is the process of taking organized data from a data warehouse and moving it into applications and tools that businesses use daily, such as sales, marketing, and advertising platforms. AI Squared will be incorporating Multiwoven’s rETL capabilities into its existing enterprise offering to help organizations more efficiently integrate robust data and AI insights into business applications.

Along with integrating Multiwoven’s technology into its enterprise platform, AI Squared will proudly continue to support the active development of Multiwoven’s open-source technology, which has the fastest-growing Connector ecosystem driven by the open-source community. This commitment to supporting Multiwoven as an open-source project signifies AI Squared’s recognition of the critical role that open-source plays in driving technological innovation.

The Multiwoven team joins AI Squared as part of the acquisition, with Multiwoven’s founders assuming leadership roles at the company. Sujoy Golan will now serve as AI Squared’s Chief Product Officer, Nagendra Dhanakeerthi will serve as Chief Technology Officer, and Subin Thattaparambil will serve as SVP of Engineering.

“From my experiences as a data-science executive at the National Security Agency and as an early employee at Databricks, I recognize and respect the critical role that the open-source community plays in fueling innovation,” says Benjamin Harvey, Ph.D., AI Squared’s founder and CEO. “Now as a singular organization, AI Squared and Multiwoven will continue to lead the way in open-source rETL, while simultaneously bringing critical data-movement functionality to our customers.”

“We created Multiwoven to solve the significant complexities around integrations and data movement that data teams grapple with when trying to use their customer warehouse data for their business tools. With our new combined team, we will be able to accelerate the development and growth of Multiwoven open-source, which will remain free to use. We are also excited to now introduce advanced capabilities to activate AI/ML data, together with AI Squared,” says Sujoy Golan, Multiwoven’s Co-founder and CEO.

The Multiwoven team brings exciting innovations around data activation and data integration to the forefront at AI Squared. To learn more about the advancements that the Multiwoven acquisition is enabling at AI Squared, visit AI Squared’s website.

CrowdStrike Announces the Falcon Next-Gen SIEM ISV Ecosystem, Open to Integrating the Most Third-Party Data Sources to Power the AI-Native SOC

BENGALURU, India – 11th May 2024. CrowdStrike announced that CrowdStrike Falcon® Next-Gen SIEM now supports the largest ecosystem of ISV data sources of any pure-play cybersecurity vendor. Data from Amazon Web Services (AWS), Cloudflare, Cribl, ExtraHop, Okta, Rubrik, Zscaler, and over 500 security and IT leaders can be seamlessly integrated with Falcon platform data, threat intelligence, AI and workflow automation to power the AI-native SOC and provide security teams with the centralized insights they need to stop breaches faster than ever before.

Security operations are a data problem. The growing number of security and IT solutions in enterprise environments makes it increasingly difficult to solve. Multiple agents, disparate consoles, and piecemeal workflows create data silos that require excess human integration and operational investment. Legacy SIEMs attempted to stitch data together, serving as point-in-time relief from a chronic problem. In today’s AI-powered enterprise, the legacy SIEM is no longer effective, creating blind spots, prolonging investigations, and preventing security teams from matching adversary speeds. Legacy data schemas complicate ingesting ever-expanding data sources. Running modern security and IT operations requires a fundamentally different AI platform approach to ingestion, analytics, and response orchestration. Most importantly, it requires the foundational ecosystem of data content from the tools used by enterprises across the globe.

The CrowdStrike Falcon Next-Gen SIEM ISV ecosystem allows security teams to seamlessly ingest, retain, search, and analyze data from over 500 sources. This, combined with Falcon data, threat intelligence, AI, and workflow automation, advances the AI-native SOC and provides security teams with unmatched speed and accuracy to stop breaches.

“CrowdStrike’s customer base, more than 500 supported integrations and diverse partner base creates unparalleled data gravity, putting us in the driver’s seat to create and lead the next-gen SIEM market,” said Daniel Bernard, chief business officer, CrowdStrike. “The AI-powered Falcon XDR platform – which welcomes third-party data – differentiates our approach. Together with our hundreds of ISV partners, we’re revolutionizing SIEM, combining an AI-native platform approach with the diverse data sources sought by the enterprise. The ability to bring any data in, instantly gain insight and automate orchestrated responses is the next-gen SIEM game changer today’s enterprises need.”

500+ data sources. Faster detection and response.
Falcon Next-Gen SIEM is open to supporting over 500 ISV data sources with integrations available through the CrowdStrike Marketplace and CrowdStrike Github. Historical and real-time data is correlated and enriched with massive amounts of Falcon data, threat intelligence, AI, and workflow automation to provide security teams with the most comprehensive understanding of threat activity across environments and rapidly respond. The CrowdStrike ecosystem includes security and IT leaders spanning cloud, web, email, identity, network, OT, and IT operations, including:

• · AI Computing: Intel, NVIDIA
• · Asset Management/Patch Management: Adaptiva, InfoSec Global, JumpCloud, Sevco Security
• · Cloud/Infrastructure: Amazon Web Services (AWS), Citrix, Dell, Docker, Google Cloud, Kubernetes, Microsoft Azure, Nutanix, Red Hat, VMware
• · Compliance, Policy and Risk Management: Cado Security, Discern Security, DTEX Systems, Elevate Security, Vanta, X-Analytics
• · Data Protection: appNovi, Concentric AI, Forcepoint
• · Data Security/Data Management: Cohesity, Dell EMC Data Domain, Rubrik, Tausight, Veritas
• · DevOps: GitHub, Red Hat Ansible, Salt, Terraform by HashiCorp
• · DNS/DHCP: Infoblox, Microsoft DNS/DHCP
• · Email Security: Abnormal Security, Egress, Menlo Security, Mimecast, Perception Point, Proofpoint
• · Enterprise Browser: Google Chrome Enterprise, Island, Talon by Palo Alto Networks
• · Firewall/Network: Akamai Technologies, Axiomatics, Check Point Software, Cisco, F5 Networks, Fortinet, HPE Aruba Networking, Imperva, InfoExpress, Juniper Networks, Netgate, Palo Alto Networks, Trellix
• · Identity/SSO: 1Password, Aembit, Beyond Identity, Cisco Duo, Cyberark, ForgeRock, Microsoft 365, Okta, OneIdentity, Ping Identity, Rezonate, StrongDM, TruU, Veza Technologies
• · IT/OT: Armis, Asimily, Claroty, Dragos, Nozomi, Ordr, ServiceNow, Zoom
• · Microsegmentation: Akamai, ForeScout, TrueFort
• · Mobile Security/Device Management: Ivanti, Lookout
• · NDR/CDR: Arista Networks, Corelight, Darktrace, ExtraHop, Gigamon, IronNet, Lumu, ThreatWarrior, Vectra AI
• · Observability and Data Management: Chronosphere, Cribl, IBM Instana Observability
• · Operating Systems: Apple MacOS, Google Chrome, Linux, Microsoft Windows
• · SaaS/Application Security: Adaptive Shield, Airlock, AppOmni, Dazz, DoControl, Grip Security, Legit Security, Obsidian Security, Robust Intelligence, SafeGuard Cyber, Valence Security
• · Security Awareness Training and Testing: KnowBe4, Prelude Security, Proofpoint, Right-Hand Cybersecurity
• · SSE/Web: Apache HTTP Server, Axis Security, Broadcom Edge SWG, Cloudflare, HAProxy, iboss, Netskope, NGINX, Skyhigh Security, Squid Proxy, Technopath PowerApp, Zscaler
• · Threat Intelligence: Centripetal, Cybersixgill, Cyware, DomainTools, Intsights, IPQualityScore, MixMode, OPSWAT, SecurityScorecard, SnapAttack, ThreatQuotient, Tidal Cyber, VirusTotal
• · Vulnerability Management: Cisco Vulnerability Management, NopSec, RevealD, Safe Security, Silk Security (Armis), Vulcan Cyber

Supporting Quotes

• “As modern attacks increase in complexity and sophistication, CISOs need increased visibility and control across their organization’s environment to level the playing field for defenders,” said John Graham-Cumming, chief technology officer, of Cloudflare. “The integration of Cloudflare’s robust zero trust capabilities, alongside CrowdStrike Falcon Next-Gen SIEM, allows organizations to gain a more holistic view of the threat landscape and take action to mitigate both internal and external risks posed by today’s security challenges.”
• “We’re partnering with CrowdStrike to help customers modernize their SOC and supercharge their SIEM. Put, we’re giving teams a single, unified view of their entire attack surface,” said Zac Kilpatrick, vice president of global channels and GTM alliances, Cribl. “Our efforts with Falcon Next-Gen SIEM bring choice, control, and flexibility to the way organizations handle data. That way, they can make better decisions, faster.”

“With CrowdStrike, we’re setting the standard in data security,” said Mike Tornincasa, chief business officer, Rubrik. “Our integration with Falcon Next-Gen SIEM helps customers move away from legacy systems to an AI-native platform approach to more effectively secure the enterprise.”

“Zscaler and CrowdStrike offer true best-of-breed zero trust solutions that extend from endpoint to cloud that no other security platform can. We are extending this partnership further to drive improved threat detection and reduce complexity in security operations,” said Punit Minocha, executive vice president, business and corporate development, Zscaler. “Our collaboration with CrowdStrike and integration with Falcon Next-Gen SIEM is a testament to our joint commitment to providing SOC teams with the data and technology they need to stop threats.”

Falcon Next-Gen SIEM is generally available. For more information:

• · Get a demo at RSA, booth #N-6144
• · Register for the virtual AI-Native SOC Summit
• · Visit the Falcon Next-Gen SIEM page or request a free virtual test drive
• · Visit the Falcon Next-Gen SIEM partner page.

Lexicon MILE Pioneers Experiential Learning, Shaping Leaders of Tomorrow

Pune, 11th May 2024 The Sports Committee of the Lexicon Management Institute of Leadership and Excellence (Lexicon MILE) successfully orchestrated the ‘Bids and Blitz’ auction for Lexicon Premier League. This innovative event, guided by Ms. Kavita Pareek, Assistant Professor, and Dr. Anshuman Magar, Assistant Professor at Lexicon MILE, heralded a new era in sportsmanship and leadership development. Students and mentors actively participated in strategic bidding to assemble competitive cricket teams for the upcoming tournament.

Mr. Nasir Shaikh, Group Chief Executive Officer, The Lexicon Group of Institutes, Educrack, & EasyRecruit+, stated, “The Bids and Blitz auction activity is a masterclass in experiential learning. This immersive event perfectly embodies Lexicon MILE’s ‘learning by doing’ philosophy, plunging students into a real-world simulation where they grapple with the challenges encountered by entrepreneurs and business leaders. It serves as a crucible for refining their decision-making abilities under pressure, fostering negotiation tactics, and honing their financial acumen.”

The auction event, reminiscent of the IPL auction format, witnessed the participation of six teams, each entrusted with a set budget of 60 lakh. The challenge was to strategically bid for players to form a competitive squad of 7 members, comprising 6 players and 1 mentor. Noteworthy was the mandate for each team to include a minimum of 2 female players in their lineup, emphasizing inclusivity and gender equality in sports.

A totalof 42 players were successfully auctioned during the exhilarating event, marked by enthusiastic bidding and strategic acquisitions by the participating teams. The auction process was intense and competitive, with teams battling it out for established stars and promising talents, all aiming to build a winning combination.

Dr. Manju Punia Chopra, Director – PGDM, Lexicon MILE, stated, “The Bids and Blitz auction activityis abrilliant initiative in which students weren’t passive observers; they were active participants, grappling with challenges of budgeting, talent evaluation, and team building. Thisinvolvement fostered teamwork, critical thinking, and a competitive spirit in the students, which are the hallmarks of tomorrow’s business leaders.”

Lexicon MILE Bids and Blitz auction activity for Lexicon Premier League concluded on a high note, effectively showcasing strategic thinking and a spirit of robust competition among the students and mentors of Lexicon MILE. The event served as a practical experience for students, equipping them with valuable real-world concepts. Lexicon MILE continues to champion a culture of excellence and innovation, reflecting its commitment to shaping future leaders through holistic education.

RAK Ceramics Launches Cutting-Edge Experience Centre in Bengaluru!

Bangalore,11th May 2024 RAK Ceramics, a global leader in ceramics, has unveiled its cutting-edge, spacious 8500-square-foot Experience Centre in Bengaluru, which makes it one of the biggest spaces in Karnataka. This unique space, inaugurated by Anil K Beejawat, CEO of RAK Ceramics India, is not just a showroom but a hub of innovation and inspiration. It redefines how customers interact with premium design solutions, offering a truly immersive experience.

The Experience Centre is a complete tile lifestyle center and a testament to RAK Ceramics’ unwavering commitment to innovation and quality craftsmanship. It follows the aesthetic look and guidelines of international standards and proudly showcases RAK’s flagship offering, Luce, a translucent tile masterpiece meticulously crafted using unique and high-quality clays and feldspars. Its exceptional features, including a pure white body and advanced ink development, set it apart in the market.

Spanning an impressive 8500 square feet, the Experience Centre in Bangalore’s prime locality offers visitors proper parking facilities anda comprehensive journey through RAK Ceramics’ extensive product range. The showroom showcases the brand’s offerings, from Barefoot tiles to Sanitary ware, an extensive product range of SUT tiles (Super utility tiles), faucets, and kitchen sinks. It also features a display center for German-made KLUDI and UAE-madeKLUDI RAK products, enhancing the customer experience with world-class fittings.

Speaking about this, Anil K Beejawat, CEO of RAK Ceramics India, said, “With this one-of-a-kind Experience Centre in Bengaluru, we are showcasing products and inviting customers into a world of innovation and inspiration. At RAK Ceramics, we believe in pushing boundaries, and this Centre is a testament to our commitment to revolutionizing interior design. We look forward to welcoming visitors and empowering them to realize their design dreams.”
RAK Ceramics’ rich legacy of excellence extends beyond its products to its involvement in prestigious projects across India and beyond. The brand’s recent endeavors include the Ayodhya project’s pilgrim facility, further solidifying the brand’s reputation for quality and reliability. From iconic landmarks like the Kashi Vishwanath temple complex to vital infrastructure such as airports and educational institutions, RAK Ceramics has been a trusted partner in shaping India’s landscape.

With cutting-edge manufacturing facilities in Samalkot, Andhra Pradesh, and joint venture plants in Morbi, Gujarat, RAK Ceramics is poised for continued growth and innovation. The company’s global footprint encompasses renowned projects such as Wembley Stadium, Atlantis—The Palm, and the Burj Khalifa, underscoring its status as one of the largest ceramic brands worldwide.

Looking ahead, RAK Ceramics remains steadfast in its commitment to delivering excellence and forging new partnerships that redefine interior design standards and architectural innovation. Our unwavering dedication to quality and innovation is what sets us apart in the industry.