Author: Rabindra

Simpl aims to touch 100M checkouts on Zepto by 2026; expands online Khata experience on Zepto Pass

Bengaluru, 10th April 2024: Simpl, India’s foremost Checkout Network, today announced its aim to increase its checkouts on Zepto, India’s fastest-growing e-grocery service, to 100 million by 2026, through the integration of its industry-first Instant Checkout on Zepto Pass to enhance experience for millions of customers across the country.

This combination of an online Kirana store like Zepto coupled with a traditional Khata-like experience online from Simpl offers speed in deliveries, convenience of an instant checkout along rewards, making it a win-win for millions of consumers across the country. This initiative is built on the premise of an offline kirana store experience for consumers where they can access their needs seamlessly and clear all their bills at once. This partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.

Commenting on the expansion of the partnership, Nitya Sharma, Founder, and Chief Executive Officer, Simpl said, “Convenience is becoming a real differentiator in the internet commerce landscape today after selection and affordability as millions of existing customers expect an enhanced experience online. This necessitates a Khata-like experience to enable consumers to access their needs seamlessly along with the benefit of clearing their dues at once. As a long-standing partner of Zepto, we have been one of the preferred checkout solutions for millions of their customers and are delighted to further enhance this khata experience on their recently launched Zepto Pass. This combination of quick commerce’s fastest deliveries with online khata will bring enhanced convenience to customers while attracting more customers into the quick commerce fold”.

Simpl partnered with Zepto in January 2022 and has witnessed over 13 million checkouts till date with a higher-than-average industry retention rate. The platform also saw the highest-ever single transaction for quick delivery of nearly Rs 18,566 through Simpl’s Instant Checkout on Zepto in 2023. Interestingly, a user made 141 transactions with Simpl on Zepto in the month of November 2023 to the tune of Rs 1.38 lakh. These have been the outcome of a greater collaboration with Zepto in enhancing the integration, retaining the customers.

Aadit Palicha, Co-founder and Chief Executive Officer at Zepto said ‘We are thrilled with the response we received for Zepto Pass and are excited about enabling Simpl’s 1-Tap access to it for millions of our customers across the country. This partnership between Zepto and Simpl is synergetic to the core which is making consumers’ lives simpler through a unique combination of a khata for online grocery purchases with one-tap checkout and 10-minute deliveries. This combination enhances user convenience which has become of paramount importance today in order to deliver a great customer experience”. Launched on February 29th, Zepto Pass has become the fastest loyalty program to achieve over 2 million user base in just a fortnight of its rollout.

Quick commerce has been one of the fastest-growing categories for Simpl, witnessing an increase of nearly 50% year-on-year in transactions and 25% growth in average order value over in Feb 2024 vs 2023, in a testament to the growing adoption of its instant checkout by customers, thereby contributing to the industry’s growth. According to Redseer, India’s q-commerce market is all set to grow with a 10-15X increase by 2025, reaching a market size of close to $5.5 Billion, leading other markets in terms of q-commerce adoption. providing a hassle-free checkout option will further add to the convenience and enhance the overall customer experience.

Simpl aims to touch 100M checkouts on Zepto by 2026; expands online Khata experience on Zepto Pass

Bengaluru, 10th April 2024: Simpl, India’s foremost Checkout Network, today announced its aim to increase its checkouts on Zepto, India’s fastest-growing e-grocery service, to 100 million by 2026, through the integration of its industry-first Instant Checkout on Zepto Pass to enhance experience for millions of customers across the country.

This combination of an online Kirana store like Zepto coupled with a traditional Khata-like experience online from Simpl offers speed in deliveries, convenience of an instant checkout along rewards, making it a win-win for millions of consumers across the country. This initiative is built on the premise of an offline kirana store experience for consumers where they can access their needs seamlessly and clear all their bills at once. This partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.

Commenting on the expansion of the partnership, Nitya Sharma, Founder, and Chief Executive Officer, Simpl said, “Convenience is becoming a real differentiator in the internet commerce landscape today after selection and affordability as millions of existing customers expect an enhanced experience online. This necessitates a Khata-like experience to enable consumers to access their needs seamlessly along with the benefit of clearing their dues at once. As a long-standing partner of Zepto, we have been one of the preferred checkout solutions for millions of their customers and are delighted to further enhance this khata experience on their recently launched Zepto Pass. This combination of quick commerce’s fastest deliveries with online khata will bring enhanced convenience to customers while attracting more customers into the quick commerce fold”.

Simpl partnered with Zepto in January 2022 and has witnessed over 13 million checkouts till date with a higher-than-average industry retention rate. The platform also saw the highest-ever single transaction for quick delivery of nearly Rs 18,566 through Simpl’s Instant Checkout on Zepto in 2023. Interestingly, a user made 141 transactions with Simpl on Zepto in the month of November 2023 to the tune of Rs 1.38 lakh. These have been the outcome of a greater collaboration with Zepto in enhancing the integration, retaining the customers.

Aadit Palicha, Co-founder and Chief Executive Officer at Zepto said ‘We are thrilled with the response we received for Zepto Pass and are excited about enabling Simpl’s 1-Tap access to it for millions of our customers across the country. This partnership between Zepto and Simpl is synergetic to the core which is making consumers’ lives simpler through a unique combination of a khata for online grocery purchases with one-tap checkout and 10-minute deliveries. This combination enhances user convenience which has become of paramount importance today in order to deliver a great customer experience”. Launched on February 29th, Zepto Pass has become the fastest loyalty program to achieve over 2 million user base in just a fortnight of its rollout.

Quick commerce has been one of the fastest-growing categories for Simpl, witnessing an increase of nearly 50% year-on-year in transactions and 25% growth in average order value over in Feb 2024 vs 2023, in a testament to the growing adoption of its instant checkout by customers, thereby contributing to the industry’s growth. According to Redseer, India’s q-commerce market is all set to grow with a 10-15X increase by 2025, reaching a market size of close to $5.5 Billion, leading other markets in terms of q-commerce adoption. providing a hassle-free checkout option will further add to the convenience and enhance the overall customer experience.

Brett Fuiks Assumes Role of Vice President at AV Universal Corp

Corona, CA, April 09, 2024 –AVUC Footwear, a leading innovator in the footwear industry, is pleased to announce the appointment of Brett Fuiks as its new Vice President of Sales and Business Development. Fuiks brings a wealth of experience and a strong track record of success in driving business growth and developing strategic partnerships, making him a valuable addition to AVUC’s executive team. www.avuniversalcorp.com

In his new capacity, Fuiks will lead the sales and business development initiatives at AVUC Footwear, with a focus on expanding market share, enhancing brand visibility, and driving revenue growth. His extensive background in the retail industry, Nordstrom, Apple and Zappos, positions him well to spearhead AVUC Footwear’s efforts to innovate and disrupt the footwear industry.

“We are thrilled to welcome Brett Fuiks to AVUC Footwear Company as our Vice President of Sales and Business Development,” said Viresh, CEO of AVUC Footwear. “Brett’s proven expertise in strategic planning, market analysis, and relationship building will be instrumental in accelerating our growth trajectory and solidifying our position as a leader in the footwear market. His passion for excellence and commitment to driving results make him an ideal fit for our team.”

Fuiks joins AVUC Footwear from his previous role at Zappos, where he played a key role in driving revenue growth and expanding market reach. His strategic vision and customer centric approach align perfectly with AVUC Footwear’s commitment to delivering high-quality, innovative footwear solutions to its customers.

“I am honored to join AVUC Footwear Company at this exciting juncture in its evolution,” said Brett Fuiks. “AVUC Footwear has a strong reputation for excellence and innovation in the footwear industry, and I am eager to leverage my skills and experience to further elevate the brand and drive business success. I look forward to collaborating with the talented team at AVUC Footwear to deliver exceptional value to our customers and partners.”

Fuiks’ appointment underscores AVUC Footwear’s dedication to assembling a world-class leadership team capable of driving sustainable growth and delivering outstanding results in the highly competitive footwear market.

SolarCraft Delivers Eco-Friendly Solar Energy Solution

Novato, CA, April 09, 2024 — Now, Encore Event’s entire consumption of utility electricity has transitioned to clean, solar energy. The setup consists of 454 high-efficiency solar panels mounted on their standing-seam roof, engineered to produce 334,659 kWh annually. This photovoltaic system was crafted using SolarEdge optimizers to enhance power production from each panel, reducing shading concerns and allowing for panel-level monitoring to enhance system performance and maintenance effectiveness.

The newly installed solar panels are expected to offset 234 metric tons of Carbon Dioxide (CO2) every year. This is equivalent to removing 600,000 miles driven by an average gasoline-powered passenger vehicle, saving 541 barrels of oil, or the carbon sequestered by 273 acres of trees in one year. Utilizing solar energy, Encore Events Rentals is committed to reducing their environmental footprint, lowering operational costs, and championing a sustainable future.

Launch of Limo and Bus Sales Website

Sacramento, CA, April 09, 2024 –In a landscape crowded with nationwide car sales platforms, there was a distinct need for a specialized limo for sale website catering to the sale of luxury buses and limousines, serving both industry professionals and the wider public. Leveraging over three decades of experience in the luxury ground transportation sector, Global Limos has pioneered a dedicated bus for sale platform for fleet vehicle sales. With a network of over 10,000 connected limousine operators and thousands of private users, the platform facilitates the sale of limousines, party buses, luxury SUVs such as Escalade and Navigator, as well as the latest industry sensation, Mercedes Sprinter vans, in various configurations, alongside motor coaches.

The decision to offer a free platform for limousine sales stems from the founders’ extensive involvement in the industry. Jonathan Maimon, CTO of Global Limos’ limousine sales website, explained that the aim was to assist operators in swiftly selling their vehicles without financial strain, thereby enabling them to upgrade their fleet. While the platform currently offers free listings, there may be plans to introduce paid options for limousine brokers and dealers in the future.

Filter options to choose the right fleet vehicle: The website offers a comprehensive array of features meticulously designed to enhance the browsing and purchasing journey for users. Through intuitive functionality, individuals can seamlessly navigate the platform to find their ideal luxury vehicle. Users can further refine their search parameters by limiting listings based on particular vehicle types, like party buses or corporate transport, so they can get results that are customised to their needs.

Moreover the limo rental giant Global Limos’ fleet vehicle incorporates sophisticated filters allowing users to narrow down their search based on renowned manufacturer brand names like Ford, Cadillac, MCI, and Mercedes Benz. This enables buyers to focus their attention on vehicles from trusted brands known for their quality and reliability.

In addition to these robust filtering options, the website also offers location-based filters, allowing users to browse listings based on geographical preferences. Whether seeking vehicles in a specific city, region, or country, users can effortlessly tailor their search to find options that align with their desired location.

Recognizing the paramount importance of social media in marketing, the technology and marketing departments at Global Limos diligently promote bus and limousine sales across multiple social media platforms. To amplify visibility, the users may request their vehicles to be on the website’s limo for sale Facebook group boasting 32,000 followers, an Instagram page with 10,000 followers, a YouTube channel, and a Snapchat account.

Moreover, prominent companies within the ground transportation industry like Mercedes sprinter limo conversion companies, limo and bus insurance brokers, and vehicle manufacturers leverage the platform to showcase their services, granting users convenient access to new fleet vehicle purchasing, financing, discounted vehicle purchase, insurance, and various other related services, thus enriching the user experience by fostering industry connections. This collaborative ecosystem enhances the value proposition of Global Limos’ platform, providing a comprehensive solution for both buyers and sellers in the luxury vehicle market.

Whether it’s limousine and bus operators aiming to expand or streamline their fleet, or private users on the lookout for luxury and livery vehicles to meet their discerning transportation needs, Global Limos’ premier online marketplace for limousines and party buses for sale stands as an invaluable tool, offering a multifaceted platform that caters to the diverse requirements of both buyers and sellers.

Planetcast expands online content streaming services with acquisition of Switch Media OTT, Australia

Planetcast Media Services, a leading media technology services provider in India and Southeast Asia, today announces the acquisition of one of its key partners, Switch Media, a white-label OTT platform provider deployed across Asia-Pacific, Europe and the US. The transaction, which has been finalized, will transfer full control of all Switch Media’s assets to Planetcast.

Founded in 2006, the Australian-headquartered Switch Media has innovated and delivered complex, multi-award-winning online streaming solutions, from ingest to delivery, for major brands and live events worldwide, including the Summer and Winter Olympics, FIFA World Cup and Formula 1 for customers such as Foxtel Australia and Media Prima Malaysia. Switch Media is already a strategic partner of Planetcast and has been providing cutting-edge OTT solutions to the company. The acquisition enables Planetcast to fully integrate Switch Media’s online video solutions with Planetcast’s unified platform, NexC and ensure that Switch Media’s OTT product roadmap is perfectly aligned with Planetcast’s customer requirements.

“Switch Media is the perfect acquisition for Planetcast’s NexC platform, providing us with proven world-class OTT capabilities that are a vital cornerstone of our media services and solutions portfolio and one that will help us build out our international expansion strategy,” says Planetcast’s CEO,

Sanjay Duda. “Battle-tested across varied customer segments such as Pay TV Operators, broadcasters and Telcos, Switch Media’s OTT platform has successfully hosted some of the most sensitive global sports and entertainment properties. We welcome the Switch Media team to the Planetcast family. We are looking forward to more tightly integrating its feature-rich OTT solutions with NexC, our cloud-first unified-service platform, to ensure that our customers can streamline content operations and drive monetization.”

Commenting on its plans for Planetcast, Utsav Baijal, Head of India Private Equity at Apollo Global, says: “Because Planetcast adds significant value to its Indian and Asian customers, we are actively looking for such synergistic cross-border, global transactions such as Switch Media as the most effective way to build their international footprint and capability set.”

Developed over almost two decades, Switch Media’s modular and flexible solutions meet the media and entertainment industry’s changing requirements, through a versatile workflow engine that enables customers to ingest, manage, deliver, monetize, and analyze online video. The result is exceptional online content for viewers and a flexible suite of capabilities enabling customers to drive OTT monetization.

Switch Media’s CEO, Mark Johns said of the acquisition: “Our journey with Planetcast promises to open up new markets and broaden our customer-base. The integration with Planetcast’s NexC platform will unlock tremendous value for Switch Media’s customers seeking to better leverage their content. Additionally, Planetcast’s large support infrastructure will further enhance agility and availability of support to Switch customers.”