Author: Rabindra

FlixBus Enhances Pilgrim Connectivity This Navratri Season with New Routes to Ayodhya, Katra, Amritsar, and Jammu

New Delhi, India – 9th April 2024 FlixBus, a leading global travel technology partner, proudly announces the introduction of new routes to Katra, Ayodhya, Amritsar, and Jammu. These expansions are designed to offer pilgrims and travelers seamless, affordable, and dependable transportation options to sacred temples and cities, perfectly timed for the forthcoming celebrations of Navratri and Ram Navami.

Ayodhya is gearing up for a grand Ram Navami celebration, commencing on April 9 and continuing until April 17 at Ram Mandir, the divine birthplace of Lord Ram. Katra boasts the ‘Vaishno Devi’ temple, a manifestation of the Hindu mother goddess Vaishno Devi. The Shri Ram Tirath Temple, in Amritsar, is steeped in history as the ashram of sage Maharishi Valmiki, who provided sanctuary to Goddess Sita and is also known as the birthplace of Lord Rama’s sons, Luv and Kush. Meanwhile, the magnificent Raghunath Temple in Jammu, dedicated to Lord Rama, is a cornerstone of religious devotion, is set to host its annual Navratri festival.

Acknowledging the pivotal role of convenient transportation for pilgrims during these auspicious occasions, FlixBus India has introduced these routes at a highly affordable price. This service is geared towards facilitating hassle-free travel for devotees, ensuring they can be a part of the celebrations and pay homage at the revered temples and holy sites.

Punjab Grill ties up with leading cutlery manufacturer, Venus Industries for providing cutlery to their restaurants PAN India

India, 9th April 2024 – Venus Industries, India’s leading manufacturer of premium stainless steel tableware and kitchenware, has been appointed the exclusive provider of flatware and customized holloware solutions for Punjab Grill, the acclaimed Indian fine dining restaurant chain. This multi-year partnership will bring Venus’ exquisite Pristine Gold Collection to grace the tables of Punjab Grill’s iconic outlets across the country.

Founded in 1998, Punjab Grill is widely regarded as a pioneer of the Indian fine dining experience, blending the flavors of undivided Punjab with contemporary culinary techniques and elegant ambiance. With over 30 restaurants in India and several international locations, Punjab Grill has chosen Venus as their sole tableware partner after rigorous evaluation of quality, design, and performance parameters.

“We are delighted to join hands with a brand like Punjab Grill that epitomizes authentic Indian flavors with global standards of culinary excellence,” said Mr. Vicky Khurana, Managing Director of Venus Industries. “Our Pristine Gold Collection has been carefully curated to complement the refined sensibilities and discerning tastes of Punjab Grill’s elite clientele.”

The centerpiece of this exclusive collaboration is Venus’ signature Pristine Gold Collection. This exquisite range pays homage to India’s rich cultural heritage, with intricate designs inspired by traditional Indian art and architecture. The plain and elite aesthetic perfectly captures the regal ambiance that defines Punjab Grill’s fine dining experience. The cutlery sets in the Pristine Gold Collection feature delicate designs and intricate patterns reminiscent of the iconic shapes found in Mughal-era monuments and Rajasthani havelis. The serving dishes, like the Finger Bowl with Underliner, and Turkish Pot, are adorned with elegant motifs meticulously crafted by skilled artisans using age-old techniques. Pieces like the Harpan Ring with its banana leaf shape, the ornate Handi pots for one or two portions, and the elaborate Serving Dish capture the essence of Indian culinary traditions. The Bahi/Matra Tray and Serving Tray complete the collection, offering functional elegance for a seamless dining experience.

“Our design philosophy centers around fusing contemporary aesthetics with traditional Indian craftsmanship,” explained Mr. Khurana. “The Pristine Gold Collection personifies this approach, channeling the richness and opulence of our cultural legacy into everyday dining experiences.”

Rendered in premium 18/10 stainless steel with brushed gold finishes, the Pristine Gold Collection exudes a sense of opulence and panache, perfectly complementing the regal ambiance of Punjab Grill’s dining halls.

“What sets our products apart is the meticulous attention to detail and premium food-grade materials used in our manufacturing,” stated Mr. Khurana. “Our artisans pour their heart and soul into crafting each piece to perfection.” Punjab Grill’s discerning guests will truly appreciate the elevated dining experiences facilitated by Venus tableware. From the weight and balance of the cutlery to the ergonomic designs of the serving pieces, every product exemplifies refined taste and unmatched quality.

Over its 60+ year journey, Venus Industries has emerged as the favored hospitality partner for prestigious hotel groups like Taj, Oberoi, ITC, Hyatt, and Marriott both in India and globally. The company’s products grace the tables of over 40 countries across 6 continents. “We are constantly innovating to create superior tableware solutions aligned with evolving culinary trends and dining preferences,” added Mr. Khurana. “This partnership with a market leader like Punjab Grill will enable us to bolster our product development capabilities while nurturing our craftsmanship talents with make-in-India initiatives.”

Industry experts have applauded Venus’ commitment to sustainable manufacturing processes, cutting-edge product designs tailored for diverse cuisines and cultures, and timely delivery mechanisms facilitated by an extensive pan-India distribution network. With this exclusive deal, Venus Industries aims to consolidate its market leadership while enabling Punjab Grill to deliver truly authentic and immersive fine dining experiences to patrons seeking the epitome of Indian culinary heritage and hospitality.

The Luxmi Estates Commitment: Embracing Biodynamic Farming

In the realm of sustainable and mindful farming practices, biodynamic agriculture emerges as a beacon of harmony between nature, the cosmos, and agriculture. While organic farming has paved the way for chemical-free cultivation, biodynamic farming takes a step further by integrating celestial rhythms and life forces into the agricultural tapestry. In this article, we delve into the fascinating world of biodynamics, exploring its principles, unique practices, and the profound impact it can have on the vitality of our soil, crops, and ultimately, our well-being.

Biodynamic Farming Principles: At its core, biodynamic farming is an integrated approach that views a farm as a living, interconnected system encompassing plants, animals, and the celestial realm. Unlike conventional and even organic farming, biodynamics strives to revitalize the earth by reenergizing the soil and infusing essential nutrients into the entire ecosystem. The key principles of biodynamic farming include a meticulous observation of nature’s rhythms, the use of specific preparations made from minerals and herbs, and the incorporation of astrological forces.
Nature’s Rhythms: Biodynamic farming places a strong emphasis on aligning agricultural activities with the rhythms of nature. By carefully monitoring cosmic, solar, lunar, and earthly rhythms, biodynamic farmers aim to synchronize their activities with the natural order. The planting calendar in biodynamics differs significantly from conventional calendars, reflecting an awareness of the interconnectedness between celestial events and agricultural processes.

Preparations and Soil Health: Biodynamic agriculture employs specially formulated preparations made from minerals and herbs to enhance the vitality of the soil. These preparations not only contribute to the health of the soil but also stimulate microbial activity, fostering improved root systems and enhanced photosynthesis. The result is a robust and vibrant ecosystem that goes beyond the limitations of traditional farming methods.

Astrological Influences: The visionary founder of biodynamics, Rudolf Steiner, introduced the idea of considering astrological forces in agriculture. Drawing parallels between the moon’s impact on tides and its influence on planting and harvesting, biodynamic farmers acknowledge the cosmic dance that affects the well-being of plants, animals, and humans alike. Aligning farming activities with these forces is believed to contribute to the overall vitality and nutrition of the crops.

“At Luxmi Estates, our commitment to sustainable and regenerative agriculture is reflected in our careful practice of biodynamic farming. We go beyond the conventional, embracing the principles of biodynamics to nurture a thriving ecosystem on our farms. Through careful observation of nature’s rhythms and the incorporation of specific preparations made from minerals and herbs, we enhance the vitality of our soil. Our dedication to aligning farming activities with cosmic and earthly rhythms is at the heart of our approach, ensuring that each crop we cultivate is a testament to the harmonious relationship we strive to create between the land, the cosmos, and the sustenance it provides.” – Mr. Rudra Chatterjee, Managing Director, Luxmi Estates.

Biodynamic farming stands as a testament to the intricate dance between the earthly and cosmic realms. As we seek more sustainable and regenerative approaches to agriculture, the principles of biodynamics offer a compelling model for cultivating food that nourishes not just our bodies, but the very essence of life in the soil. In embracing this holistic vision, we move closer to a future where farming becomes a harmonious collaboration with nature, reinvigorating our connection to the land and fostering a healthier, more vibrant world.

TATA Starbucks opens doors to its first store in Varanasi

9th April 2024: As TATA Starbucks continues to expand its presence in India and is driven by a commitment to bring forth an unparalleled coffee experience to consumers, the company announced its first store in the historic city of Varanasi. Opening earlier in the past week and receiving a colossal welcome from consumers in the first few hours, the store brings to the city an elevated coffee experience whilst also skilling local partners for jobs.

The vibrant 1600 sq. ft store comes to life with a captivating fusion of ancient allure and modern sophistication. From its traditional jharokha-style entrance to intricately designed interiors, every aspect reflects the city’s rich heritage. The warm ambiance, adorned with lanterns and lush greenery, offers a serene retreat for customers to indulge in a moment of relaxation. The captivating artwork captures the essence of Varanasi, depicting its iconic landmarks, bustling streets, and colorful festivals. At the same time, it celebrates Starbucks’ commitment to quality, sustainability, and community, showcasing the journey from bean to cup and the farmers behind every sip.

As the store introduces some of the finest sourced coffee from India and across the world to audiences, the more than five-decade legacy of Starbucks is highlighted via the Blending Mastery and Farming Origins painting that adorns the insides of the outlet. Depicting the lively community and architecture of Seattle’s Pike Place Market – the first Starbucks store, the piece was created by a Seattle artist through her observations during time spent at the store, including people shopping for flowers, a busker playing a guitar, people taking selfies in line and more.

Speaking on the announcement, Sushant Dash, CEO, TATA Starbucks Pvt. Ltd. said, “We are elated to open doors to our first store in Varanasi and bring to the city, the best of our global heritage combined with locally inspired offerings to the neighborhood. As we move into the next stage of our growth, we will continue to deepen our connection with both longstanding and new customers, communities and partners fueled by our love for coffee.”

Consumers can expect the best of global and local favorites that come together with a menu comprising familiar go-to choices such as the Java Chip Frappuccino®, Cafe Mocha, Signature Hot Chocolate, and Caramel Macchiato, alongside a range of delectable food items, including the Egg White & Chicken in Multigrain Croissant, Classic New York Cheesecake, Butter Croissant and much more. Combining these offerings with beverages inspired by India, including South Indian Filter Coffee, Masala Chai, Elaichi Chai, and an array of indulgent Milkshakes, one can also savor a delectable range of bite-sized snacks, shareable food and freshly assembled sandwiches inspired by a local and cultural taste.

The company will also offer the Starbucks Rewards™ loyalty program at the store, as an invitation for coffee lovers in Varanasi to be a part of the extended Starbucks India community.

Gear up for ‘Extra Winnings’ starring Harbhajan Singh & Jatin Sapru in Zupee’s latest T20 season Campaign

Gurugram, 9th April 2024: As the cricket fever grips the nation, Zupee, one of India’s leading online skill-based gaming platforms, has launched its latest campaign, ‘Extra Winnings’ featuring the iconic duo Harbhajan Singh and Jatin Sapru in a battle of wits. The duo can be seen engaging in a series of brand films, highlighting the dynamic synergy between the world of Cricket and Ludo, two beloved games in India. The campaign playfully combines Zupee’s core proposition of skill-based gameplay with the thrill of the ongoing T20 season.

The films showcase Harbhajan and Jatin’s playful camaraderie as they engage in witty banter around Cricket and Ludo. The twist? The cricket experts challenge each other to Ludo battles during Cricket match breaks, demonstrating how you can make the most of those in-between match moments by winning on Zupee. Embodying the campaign’s central theme ‘Extra Winnings’, the videos emphasize the thrill of winning should never stop.

One of the standout videos, ‘Ludo Mein Lagao Sixer’, explores the seamless integration between cricket and Ludo, emphasizing skill, strategy, and the joy of hitting a ‘6’ in both games.

Zupee’s ‘Extra Winnings’ campaign will be showcased across major TV and digital media platforms including JioCinema, offering cricket enthusiasts and gamers alike the chance to immerse themselves in the entertaining and thrilling world of skill-based gaming during the T20 season.

5 GCC Companies to Work for in India

In the ever-evolving landscape of business, the term “GCC” has transcended from mere jargon to become a cynosure of India’s economic growth. With over 1600 operational Global Capability Centres (GCCs) and counting while employing more than 1.3 million people, India has become the GCC capital of the world. GCCs have a huge economic impact, contributing to billions in taxes, and are expected to generate half a million jobs in a couple of years. According to the Zinnov-Nasscom India’s GCC Trends report, about 83% of the new GCCs established in India in H1 CY2023 encompass all three functional areas – engineering research & development (ER&D), information technology (IT), and business process management (BPM). Here are 5 leading GCC’s in India that are also employee-friendly.

Allstate India

Allstate Corporation is one of the largest publicly held insurance providers in the United States. Allstate India Private Limited, also known as Allstate India, is a subsidiary of The Allstate Corporation. With offices in Bengaluru and Pune, the company offers expertise to the parent organization’s business areas, including technology and innovation; accounting and imaging services; policy administration; transformation solution design and support services; transformation of property liability service design; global operations and integration; and training and transition.

Allstate India has emerged as a preferred employer, recognized for its commitment to employee welfare and development. Recently, the company has also launched the ‘Nourish and Nurture Zone’ program to commemorate Women’s Day by providing essential support to working mothers. Their premier employee insurance program ‘AllFlex’ is one of its kind in the market with benefits extending from life and medical insurance to pet insurance and dental coverage. They also help their superheroes continuously flex the muscles of knowledge and skills, prepping them with secret weapons like learning tools, leadership development programs, free access to online academies, and more!

American Express

At American Express, the company knows that with the right backing, people and businesses have the power to progress in incredible ways. Whether they’re supporting their customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. To support the workforce American Express provides Health benefits and a Smart Savings program to their employees in India.

Amex Flex also provides flexibility for colleagues to thrive personally and professionally while ensuring they preserve the important benefits of their unique in-person culture. Depending on the role and business needs, colleagues will either work onsite, in a hybrid model or fully virtual: A mix of in-office and virtual days, coming into the office 3 days per week. Work primarily from home and can come into an Amex office to work or travel to an offsite location from time to time as needed.

SAP Labs India

SAP Labs India (SLI) is the fastest-growing subsidiary of SAP, a multinational company that provides customers with world-class business solutions. SAP Labs India drives SAP’s product strategy, is responsible for SAP core solutions, and provides product localization and India-specific solutions. What is unique to SAP Labs India is that it represents the entire breadth of the SAP product portfolio and contributes to SAP flagship products like the Business Technology Platform, SAP S/4 HANA, Financial Management, Supply Chain Management, CRM and Customer Experience, Spend Management, RISE with SAP, Sustainability and Business Networks.

No matter what phase of life you are in, SAP Labs India provides their employees with the best benefits to help them to nurture their careers. Whether the employee is straight out of college or a working parent, they have something for everyone. From FromFlexBen empowers them to choose their own benefits, to Entrepreneurship Sabbatical leave which enables them startup dreams. From SAPlings, their world-class child care center to our Back to Work program, they give everyone the equal opportunity to grow and succeed.

Intuit Technology

Home to over 20 percent of Intuit’s technology talent, Intuit India is the company’s second-largest engineering center of Product & Platform Excellence. Evolving from DOS to the cloud and now building AI-first experiences keeping a day-one mindset, our engineers solve customers’ most challenging financial problems.

Combining knowledge engineering, natural language processing, and data-driven models, the India site specializes in AI infrastructure, DevOps/AIOps, and Intuit Data Exchange, significantly contributing to our core products – QuickBooks, CreditKarma, TurboTax, and MailChimp.

Intuit offers benefits that enable their workforce to do the best work of their life by providing them multiple benefits including health benefits like offering best-in-class medical, dental, and vision benefits, some of their offices are also equipped with state-of-the-art fitness centers and healthy food options. Their Well-Being for Life program reimburses employees for expenses related to physical, emotional, and mental health.

Honeywell India

Honeywell’s global businesses have a strong legacy in India, built over the last eight decades. Honeywell’s commitment in India is evident in three state-of-the-art manufacturing facilities and four global centers of excellence for technology development and innovation. We employ close to 13,000 people across 20 locations. Honeywell India provides multiple benefits to their workforce like vacation time for employees to use on whatever means the most to them. In addition to vacation time, they receive time off in the form of paid holidays. Additionally, Honeywell’s Learning Management System (LMS) offers training courses to help employees with technical skills, process improvements, personal effectiveness, leadership skills and more. They also have a Women’s Council to foster a workplace that champions Inclusion and Diversity via local events and presentations in the community.

Ahmedabad’s Ramada by Wyndham Hotel ends revenue loss and manual management woes with STAAH

Ahmedabad: 9th April 2024 – STAAH, the leading New Zealand-based hospitality solutions provider, has saved Ramada by Wyndham – Ahmedabad, several manual hours per week being wasted on inventory and rate management. These led to unintentional errors in bookings by staff, revenue loss due to delayed rate updates, over-bookings, manually standardizing rates as a group, and incorrect and less than optimal availability or rates — all resulting in high costs for the Ramada by Wyndham group.

Ramada by Wyndham is ideally located in Ahmedabad’s corporate hub within proximity to the mall and shopping centers and is patronized by both business and leisure travelers.

“We moved to the STAAH suite primarily to save manual hours that went into updating our processes, but what won the team’s appreciation was its yield-optimization features. Every button and feature in STAAH’s hassle-free technology designed by hoteliers for hoteliers, makes sense. Its mobile app means inventory and rate management can be done on the go. Combined with great customer service and support, it has been an ideal solution for Ramada by Wyndham – Ahmedabad. The change for us has been tremendous,” said Atul Budhraja, Vice President, Ramada by Wyndham

STAAH’s distribution suite boosted the hotel staff an helped the property bounce back. Advanced tools like the STAAH Swiftbook allowed the hotel to drive commission-free direct bookings via their own website, while the STAAH Max Channel Manager helped in managing inventories across booking channels; ReviewMinder — a reputation management tool, empowers the hotel to drive more business, cut down costs and maximize their revenue.

STAAH’s yield-optimization features are driven by dynamic pricing, effortlessly guiding the team to make the best decisions driven by market conditions and demand. The team can now effortlessly close out fully booked dates, adjust down rates to fill capacity in just a few clicks, and accurately report and gather rich insights that help make decisions to optimize revenue.

“STAAH is proud to partner with Ramada by Wyndham – Ahmedabad and help them overcome manual management challenges, drive revenue growth, and enhance guest experiences through our innovative hospi-tech solutions,” said Shoaib Ali, National Sales Head India

Simplifying Cybersecurity: Seqrite Unveils Refreshed Brand Identity

Pune, 9th April 2024: Seqrite, the enterprise arm of global cybersecurity solutions provider Quick Heal Technologies Ltd, announces the refreshed and upgraded brand identity, reflecting its dedication to simplifying cybersecurity for businesses worldwide.

India’s only full-stack CSMA aligned solutions provider, Seqrite has long been committed to making cybersecurity more accessible and seamless. With this commitment at the forefront, the refreshed brand identity marks a significant milestone in Seqrite’s journey, showcasing its continued pursuit of excellence. The brand refresh highlights the company’s robust capabilities and promises a seamless and meaningful experience for all stakeholders.

The new facelifted logo symbolizes Seqrite’s evolution as a forward-thinking cybersecurity partner, blending innovation with reliability. The parallel lines represent the company’s focus on research and development (R&D) and its dedication to customer-centric solutions. The combination of black and red embodies professionalism and the brand’s heroic personality.

Seqrite has also launched a favicon, a unique icon used to represent the brand. Seqrite’s favicon’s parallel lines, derived from the Seqrite logo, serve as a visual representation of the brand identity. The shield symbolizes the unwavering commitment to cybersecurity, while the “S” pattern reflects the brand’s dedication to simplifying the complexities of cybersecurity and guiding the clients through them with ease. As part of the rebranding, Seqrite has also simplified its product names, moving away from the ‘Hawkk’ nomenclature to a more universally recognized and simplified naming convention. This strategic shift aligns Seqrite’s branding with industry norms and customer preferences, enhancing clarity and consistency in its product lineup.

Despite the visual updates and product name changes, Seqrite’s core values and purpose remain unchanged. Customers can continue to depend on Seqrite’s products for comprehensive protection and reliability, driven by state-of-the-art threat intelligence from India’s largest Malware Analysis Lab, “Seqrite Labs,” along with playbooks supported by world-class service and assistance from top-tier security experts.

Vishal Salvi, Chief Executive Officer of Seqrite, commented, “Our brand refresh signifies more than just a cosmetic change – it embodies our growth over the years and our unwavering commitment to offering simplistic solutions to counter complex cybersecurity challenges. We invite businesses to explore how ‘Brand Seqrite’ can empower them to stay ahead in an ever-evolving digital landscape.”

Seqrite delivers comprehensive cybersecurity solutions and services through its patented, AI/ML-powered tech stack, protecting businesses against the latest threats across devices, applications, networks, cloud, data, and identity. Today, 30,000+ enterprises in more than 76 countries trust Seqrite with their

Coforge has been honored with the ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award

Greater Noida, India, 9th April 2024 Coforge Limited (NSE: COFORGE), a global digital services and solutions provider, has been honored with the coveted ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award. The ServiceNow Global Partnerships & Channels organization recognizes the dedication and investment of ServiceNow partners in expanding the ecosystem and contributing to ServiceNow’s growth trajectory by driving transformational value for customers. This recognition underscores Coforge’s exceptional growth trajectory and its pivotal role in delivering transformative value to clients across the globe.

ServiceNow’s recognition is a resounding endorsement of Coforge’s unwavering commitment to leveraging domain expertise and robust capabilities to craft industry-specific solutions in Banking & Financial Services, Insurance, Travel, Tourism & Hospitality and Utilities, that cater to the unique business needs of its clients. As an Elite partner to ServiceNow, Coforge stands out for its proven expertise in providing a comprehensive array of workflow solutions, ranging from IT and employee experience transformation to modern, digital customer experiences.

“I congratulate Coforge on their incredible job in expanding the ServiceNow ecosystem, putting customers first, and showing the world what’s possible. Their work, innovation, and dedication have inspired us over the last year, and I know they will continue breaking down barriers into the next” said Erica Volini, Senior Vice President, Global Partnerships at ServiceNow.

“At Coforge, we take immense pride in receiving the ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award. This award underscores our commitment to excellence and our ability to co-create cutting-edge solutions that accelerate our clients’ digital evolution on the ServiceNow platform” said Sudhir Singh, CEO & Executive Director at Coforge.

The award highlights Coforge’s strategic positioning as a preferred partner for domain-led offerings and transformation on the ServiceNow platform. With a robust Center of Excellence (CoE) dedicated to ServiceNow, Coforge has demonstrated a proven track record of successful implementations and management for its clients. The company has a team of 250+ ServiceNow consultants with extensive experience in executing diverse implementations across Fortune 500 customers.

The company’s deep technical expertise, combined with deep domain understanding, positions Coforge as the ideal collaborator for organizations seeking best-in-class solutions to propel their digital initiatives forward. As Coforge continues to lead the way in innovative and transformative solutions, the ServiceNow 2024 Emerging Industry Partner of the Year – Worldwide award stands as a testament to the company’s unwavering commitment to excellence, client success, and technological innovation.

STG Strengthens Quor’s CTRM Capabilities through Acquisition of Eka Software

India, 9th April 2024: STG, a US-based private equity firm focused on software and software-enabled tech services companies, announces the strategic acquisition of Eka Software Solutions (“Eka”), a global provider of commodity management solutions with a specialty in the soft ags and energies markets. For nearly two decades, Eka has been providing commodities trade and risk management (“CTRM”) and supply chain solutions, consistently delivering innovation to its customers while building a robust and modern vertical SaaS platform.

STG will merge Eka with the Quor Group (“Quor”), an existing STG portfolio company that specializes in CTRM offerings within the metals ecosystem. The combination of Eka and Quor is a material step forward for the CTRM industry, providing a broad software suite that addresses a spectrum of customer needs across asset classes globally.

Eka, leveraging its innovative approach and cutting-edge technology, joins Quor to provide the combined entity’s customers with a broad ability to navigate the complexities of the commodity markets, including increasing end market volatility and customers’ desire to hedge their corresponding risk profile. Together, Quor and Eka are poised to address customers’ greatest needs, accelerate innovation, and set new benchmarks within the industry.

“We have been extremely impressed by the breadth and depth of the products that make up the Eka platform. Their CTRM / ETRM and supply chain products have consistently delivered for their impressive customer base” said William Chisholm, Managing Partner of STG. “We are committed to supporting Quor and Eka through further investments in innovation with the ultimate goal of continuing to provide exceptional value to their clients,” added Ishan Manaktala, Operating Partner at STG.

Manav Garg, founder and CEO of Eka, will continue to play a pivotal role in guiding the vision and strategic direction of the combined company as a Board Advisor. His industry insight and leadership will be invaluable as Quor embarks on its next phase of growth. Manav comments, “The merger could not happen at a more opportune time – we have seen increased volatility across asset classes, greater desire of customers to hedge their risk, and substantial supply chain disruption; all of which leaves the market yearning for solutions from Eka and Quor.”

Steve Hughes, CEO of Quor, commented on the strategic synergies, stating, “I believe joining forces with Eka is a game-changer for us and our customers. I am keen to partner with Manav and his decades of knowledge to drive the CTRM industry forward into a new era of growth and success.”

Jefferies LLC acted as financial advisor and DLA acted as legal advisor to STG. Tree Line Capital Partners provided debt financing to support the acquisition.