Author: Rabindra

Evocus launches Evocus Hydration IV The ultimate drink mix for rapid hydration

India, 3rd April, 2024: Evocus, India’s first natural black alkaline water adds a new product to its portfolio with the launch of Evocus Hydration IV, a groundbreaking electrolytes drink mix. Designed for ultra-rapid water balance in the human body, this advanced beverage blend is powered with Active Absorption Technology, establishing a new standard in the world of hydration. Sweetened naturally with organic cane juice powder, every drop of Evocus Hydration IV is efficiently absorbed by the body, reducing post-workout fatigue and aiding muscle recovery.

Hydration IV rejuvenates the body at a cellular level and is a guilt-free choice for those prioritizing well-being and performance with zero fat, zero cholesterol, and zero caffeine formula.

Evocus Hydration IV is a fizz-free drink mix, that eliminates potential long-term harmful effects of caffeine, sugar and baking soda. Enriched with vitamins C, B1, B2, B3, B5, B5 & B12, the product strikes a perfect balance between vital vitamins, essential minerals and electrolytes. Formulated with clean, high-quality ingredients, it is free of artificial colors, flavors, and additives, ensuring that the consumer gets the pure performance boost their body deserves.

Speaking on the product launch, Aakash Vaghela, Founder, and Managing Director, of A.V. Organics LLP said “We are extremely excited with the launch of Evocus Hydration IV. The unique formula of this product caters to the demands of a modern-day lifestyle that everyone is leading. It helps individuals accomplish optimal performance that contributes to the overall well-being of both mind and body – Evocus Hydration IV is more than just a drink mix.

He further said, “This product is meant to transform the overall health and general wellness of its users, especially those who are into sports or fitness. Designed for ultra-rapid hydration, Evocus Hydration IV ensures that the body gets the hydration it craves without any delay. It is a source of energy that helps boost and enhance performance by revitalizing the user before a workout, during a long day, or whenever they need an extra lift.”

Evocus Hydration IV comes in four delicious flavors – Blueberry, Tangerine, Lime & Yuzu, and Cranberry. It is available in powder form in packs of 6, 12, and 24 sachets, with prices starting from INR 240/- for a pack of 6 sachets. The product is now available on their website, leading e-commerce platforms such as Amazon, and Flipkart, and q-commerce platforms including Swiggy as well as Apollo Pharmacy., Nature’s Basket, and WH Smith (at airports).

Fawry Launches Kheirak Wasel Fawry Campaign To Support Good Deeds Charity In Ramadan

Cairo, 3rd April 2024: During the holy month of Ramadan, Fawry, renowned for its innovative banking technology and electronic payment services, launched an impressive campaign called “Kheirak Wasel Fawry” This campaign aimed to support charitable endeavors and spread kindness throughout the community.

Accompanied by the enchanting melodies of the musical band Massar Egbari, the campaign’s theme song, titled “خيرك سابق…خيرك واصل” captivated listeners with its memorable lyrics. The song beautifully reflected the genuine Egyptian identity, showcasing individuals who genuinely cared about doing good deeds in their everyday lives, whether through their words or actions.

What made this campaign truly special was its focus on the essence of humanity and the enduring spirit of the Egyptian people, not just during Ramadan but throughout the entire year. The song’s lyrics were carefully crafted to inspire acts of kindness, reminding people that the true essence of goodness lies within them. It encouraged individuals to express their generosity in various forms, by extending a helping hand to others, speaking kind words, or simply sharing a warm smile.

Fawry has organized interactive activities in several shopping malls such as City Center Almaza, Arkan Plaza, Tivoli Plaza, and Park Street, to be present near the donors in these locations. This is done through its distinctive booth that contains interactive donation screens supported by 3D technology, which allows visitors to donate easily to some charitable institutions such as Magdi Yacoub Heart Foundation, Bahia Hospital, and Al-Nas Hospital throughout the month of Ramadan. Donations can be made using any bank card, helping in the recovery of patients and bringing joy and smiles to Egyptian families.

Fawry, being the preferred choice of the Egyptian community, played a pivotal role in facilitating acts of kindness across all segments of society. With their user-friendly solutions and services, Fawry made it possible for people to donate to over 250 charitable institutions and associations. Among these notable organizations were Hayah Kareema Foundation, Tahya Misr Fund, 57357 Children’s Cancer Hospital, the Misr El Kheir Foundation, Bahia Hospital, Dar Al Orman, Mersal, and Al-Nas Hospital.

Donations could be conveniently made through the Myfawry application or via Fawry’s widespread network of point-of-sale (POS) machines throughout Egypt.

This heartwarming campaign served as a beacon of hope, reminding everyone of the power of small acts of kindness and the profound impact they can have on individuals and communities. It celebrated the rich tapestry of Egyptian culture and the unwavering generosity that flows within its people.

And so, the “Kheirak Wasel Fawry” campaign became a symbol of unity, compassion, and the collective effort to make the world a better place, not just during Ramadan, but every day of the year.

ZEE Brings The Most Loved Action Movie Channel Of India Action Cinema to DD Free Dish, Elevating Entertainment for Millions

The Zee Hindi Movie Cluster, renowned for its commitment to delivering top-notch movie entertainment, continues to revolutionize the television landscape with channels catering specifically to the diverse preferences of Indian audiences. With the arrival of Action Cinema on DD Free Dish, Zee is set to redefine entertainment for millions across the nation.

The arrival of Action Cinema on DD Free dish Channel No. 70, an established brand renowned for its adrenaline-pumping action films targeting action movie lovers across age groups. The channel is set to become a staple for audiences craving intense action sequences and gripping storylines, delivering high-octane entertainment.

The Channel with its huge library provides the best of action films of our most loved superstars from every decade. Be it Sunny Deol, Ajay Devgn, Akshay Kumar, Sunil Shetty, Sanjay Dutt, Salman Khan from Bollywood to Allu Arjun, Jr. NTR, Mahesh Babu and Surya from the South.

Zee Hindi Movies Cluster – Business Head – Mr. Ruchir Tiwari, said, “We are constantly striving to innovate and adapt to the evolving needs of our audience. Rural markets take the center stage with more than half of the TV movie viewership coming from the heartland. This move underscores our commitment to provide entertainment to millions of households in the rural market. we aim to fill a crucial gap in the market, with a goal to establish a personal connection with viewers and ensure that they never miss out on their daily dose of entertainment and become their number one choice for wholesome entertainment.”

With a library of over 250 titles, Action Cinema promises endless entertainment for audiences of all ages. The channels aim to elevate the television viewing experience for millions of free-dish audiences across the nation.

Yash Bhargava joins Dezerv as Head of Brand and Content Marketing

3rd April 2024 Financial advisory and investment management platform Dezerv, which is backed by marquee investors such as Accel Partners, Matrix Partners, Elevation Capital, Whiteboard Capital, and Blume Ventures, appoints Yash Bhargavaas its Head of Brand and Content Marketing. In this role, Yash will be responsible for spearheading brand development and content marketing strategies to further propel Dezerv’s vision and mission.

Expressing his enthusiasm on his LinkedIn post, Yash stated, “I’m thrilled to join Dezerv as the Head of Brand and Content Marketing. When I first met Sandeep, Sripad, and the team and heard their vision for the platform, I was immediately drawn to the ambitious vision and the compelling problem statement. A few more meetings were enough to convince me of the method in this madness—an inventiveness that was contagious.”

With a background in brand building, Yash brings a wealth of knowledge and experience to Dezerv. He has a proven track record of driving successful brand initiatives and content strategies in his previous stint at Waterfield Advisors.

Reflecting on his initial experiences at Dezerv, Yash remarked, “The past month at Dezerv has strengthened my belief that the pitfalls of traditional wealth management can be solved with consumer internet solutions. It just takes someone to integrate them. I am eagerly looking forward to playing my role in this journey.”

Suzuki Motorcycle India Achieves Record-Breaking Sales in FY 2023-24: Domestic Market Propels Growth with 921,009 Units Sold

Bengaluru, 3rd April 2024: Supported by a strong demand, Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, continues its upward sales growth.

Sales during April 2023 – March 2024

For the first time, SMIPL’s two-wheeler sales have crossed 11 lac mark. Recording the highest-ever sales of 11,33,902 units in FY2023-24, SMIPL has achieved a double-digit growth of 21% against 9,38,371 units sold in FY2022-23.

The company’s domestic sales have registered 26% growth from 7,30,756 units in FY2022-23 to 9,21,009 units in FY2023-24. SMIPL’s export volume in FY2023-24 grew by 3% to 2,12,893 units from 2,07,615 units exported in FY2022-23.

Total sales in March 2024

SMIPL sold a total of 1,03,669 units in March 2024, up by 6.2% from 97,584 units in March 2023. With 18% growth in the domestic market, SMIPL’s sales closed at 86,164 units in March 2024 compared to 73,069 units in March 2023. Its exports closed at 17,505 units in March’24 compared to 24,515 units in March’23.

Speaking on the company’s sales performance, Mr. Kenichi Umeda, Managing Director, Suzuki Motorcycle India Pvt. Ltd. said, “We are extremely thankful to all our customers, dealer partners, suppliers and SMIPL team members for their support in achieving the highest ever sales in FY2023-24. SMIPL’s performance in FY2023-24 showcases the immense trust and confidence that customers have shown in Suzuki two-wheelers. As we continue to innovate and expand our offerings, we look forward to further strengthening our position in the Indian two-wheeler market.

Furthermore, it continues its strong growth curve for consecutive months. With a focus on customer hospitality and satisfaction, we aim to sustain this growth momentum in the future.”

FY2023-24 was a significant year for Suzuki Motorcycle India. The company expanded its V-STROM family with the launch of the much-awaited Suzuki V-STROM 800DE, marking the company’s first 800cc-class motorcycle in India. Additionally, the company updated its entire domestic line-up with an E20 compliant engine.

To elevate the overall customer experience SMIPL expanded its footprint with the inauguration of dealerships in multiple states including Maharashtra, Gujarat, Tamil Nadu, West Bengal, and Punjab. During the last year, the company further forged new partnerships with banking and financial institutions making it easier for customers to own a Suzuki Motorcycle.

In a first, SMIPL also hosted Suzuki Matsuri – A vibrant festival honoring the spirit of motorcycling in Delhi and Bangalore. Apart from this SMIPL conducted an Access Mileage contest and V-Strom experience days across locations for its customers.

Premium Intercity Electric Bus Brand NueGo expands its Pan-India footprint

India;3rd April 2024: GreenCell Mobility, a pioneer in sustainable mass mobility solutions, is elated to announce a significant expansion of its operations for its electric intercity bus brand NueGo. In a strategic move to cater to the growing demand for its eco-friendly and comfortable services, NueGo now serves 100+ cities and multiple routes across India, further solidifying its leadership position in the intercity travel segment.

The newly launched routes across India include Delhi – Shimla – Delhi, Gurgaon – Chandigarh – Gurgaon, Delhi – Rishikesh – Delhi, Delhi – Amritsar – Delhi, Chandigarh – Amritsar – Chandigarh, Chandigarh – Dehradun – Chandigarh, Vijayawada – Vizag – Vijayawada, Bangalore – Salem – Bangalore, Bangalore – Trichy – Bangalore.

Devendra Chawla, MD & CEO of Greenwell Mobility, said, “We are thrilled to announce extensive expansion of NueGo’s services across the country. This strategic move aligns with our mission to improve intercity travel by providing eco-friendly, convenient, and technology-driven mobility solutions. With the introduction of new routes and amenities, we aim to elevate the travel experience for our guests while actively contributing to reducing tailpipe emissions and ensuring a greener future for all.”

NueGo, renowned for its emphasis on guest-centricity and comfort, ensures a reliable and delightful experience for both corporate and leisure travelers. With a wide schedule of buses operating around the clock and multiple boarding points across cities, NueGo offers unrivaled flexibility and convenience to its guests. Commuters on these new routes can expect an exceptional journey, where they are assisted to their seats, provided with clean, disinfected tissues and water bottles, and can indulge in a serene ride aboard NueGo’s noiseless AC electric buses.

NueGo has further enhanced its in-bus travel amenities for the guests and the brand has started pilot-testing the provision of food boxes to ensure a comfortable and worry-free experience. NueGo is also providing an additional discount on return ticket bookings for all its guests this holiday season.

Positioned as the preferred choice for safe and sustainable travel, NueGo sets the bar high with an array of safety features. These include robust measures such as CCTV surveillance, driver breath analyzers, driver monitoring systems, and speed limit checks. To ensure utmost safety, NueGo’s coaches undergo 25 meticulous safety checks, encompassing both mechanical and electrical inspections. This focus on safety makes NueGo a trusted travel companion, especially for female passengers seeking a secure journey.

Tickets for travel on these new routes can be conveniently booked through NueGo’s official website (https://nuego.in/) or via the NueGo app available on iOS and Playstore

Inknibs Announces its Ambitious Expansion Plans Across India

New Delhi, 3rd April 2024– Inknibs, the one-stop destination for books, toys, office supplies, and party essentials, is proud to announce its strategic expansion initiative into key cities across India. The presence of Inknibs is spread throughout Delhi NCR, Dehradun, Hyderabad, and Jaipur. With a commitment to revolutionizing convenience shopping, Inknibs is set to establish its presence in the vibrant markets of Indore, Bhopal, Ahmedabad, and Varanasi.

Inknibs is a marketplace that operates on a business-to-business-to-consumer (B2B2C) model. They specialize in selling books, stationery, and toys, and they offer fast delivery services, promising to deliver products within 60 minutes. This expansion marks a significant milestone for Inknibs, as the brand continues to redefine the retail landscape with its diverse product offerings and unparalleled customer service. By venturing into these dynamic cities, Inknibs aims to provide a wide range of products including books, toys, office supplies, and party supplies. Inknibs promises to deliver orders to your doorstep within 60 minutes of placing them.

In a world where time is precious, Inknibs offers convenience for parents and students alike. With Inknibs, shopping for kids’ supplies is made easier and faster through online ordering, eliminating the need to wait anxiously for deliveries.

“We are thrilled to embark on this journey of expansion and bring the Inknibs experience to new communities,” says Divyanshu Solanki, Founder, and CEO at Inknibs “Our mission has always been to provide a seamless shopping experience that caters to the diverse interests and preferences of our customers. With our expansion into Indore, Bhopal, Ahmedabad, and Varanasi, we are excited to connect with even more individuals and families, offering them a curated selection of products that inspire creativity and enrich everyday life.”

Inknibs’ expansion into these bustling cities marks its unwavering commitment to accessibility and convenience. By strategically locating its stores in prime areas, Inknibs aims to become the go-to destination for shoppers seeking quality products, exceptional value, and personalized service.

In addition to its expansive product range, Inknibs is renowned for its dedication to sustainability and community engagement. Through various initiatives, including partnerships with local artisans and retailers, Inknibs strives to make a positive impact on society. Additionally, Inknibs seems to provide value to manufacturers by offering them a distribution network through their retail partners. This means manufacturers can leverage Inknibs’ network of retailers to distribute their goods effectively, reaching a wider audience without having to establish their own retail channels.

By enabling local retailers to sell online and connecting manufacturers with a broader retail network, Inknibs plays a vital role in transforming the way traditional retail operates in the digital age. This business model benefits both retailers and manufacturers, enhancing their accessibility and visibility in the market.

As Inknibs embarks on this exciting new chapter, it invites customers, partners, and stakeholders to join in celebrating the brand’s growth and continued commitment to excellence.

AVPL and IFFCO Sponsor 5th Dada Shyam Ji Cricket Tournament in Haryana

Gurgaon | 3rd April 2024: AVPL, a leading agricultural drone technology firm based in Gurgaon, proudly announced its sponsorship alongside Indian Farmers Fertiliser Cooperative Limited (IFFCO) for the 5th Dada Shyam Ji Cricket Tournament. The tournament, which took place last week at the esteemed Haryana Cricket Academy, saw the participation of 12 competitive teams, engaging in a series of thrilling matches totalling to 15 games.

IFFCO, known for its leading role in the manufacture and distribution of fertilizers, along with AVPL supported this exciting sporting event that brought together talented cricket players from various backgrounds.

Among the distinguished participants in the tournament were notable cricketers such as Hrithik Shokeen, a seasoned player with experience in IPL, representing Mumbai Indians and Delhi in the Ranji Trophy, and playing for Team Baba Haridas; Sarul Kanwar, another accomplished cricketer who has played for Mumbai Indians in IPL, Punjab in Ranji Trophy, and TT Sahgal in club cricket; Manan Vohra, renowned for his contributions to Kings XI Punjab and Royal Challengers Bangalore in IPL, as well as playing for Punjab in the Ranji Trophy; and Deepak Punia, a versatile player who has donned the jersey of Mumbai Indians in IPL, and represented Delhi and Haryana in the Ranji Trophy. These players brought their expertise and passion for the game to the tournament, captivating spectators with their exceptional performances on the field.

The highly competitive tournament culminated in a thrilling final match, where Sahgal Cricket Club emerged victorious as the champions, showcasing their exceptional teamwork and talent. Ravindra Yorks Academy put up a commendable fight, finishing as the runners-up and demonstrating their determination throughout the tournament.

Ravindra Yorks Academy put up a target of 272 in the final, which Sahgal Cricket Club was able to meet with 2 balls left to spare, thereby winning by 4 wickets. Keshav Dabas from Ravindra Yorks Acamdey was the highest run scorer, with 249 runs in 4 innings.

Deep Sihag Sisai, Founder and Managing Director of AVPL, expressed his enthusiasm about the successful collaboration and the impact of such initiatives on the community. “We are delighted to have sponsored the 5th Dada Shyam Ji Cricket Tournament. Sports not only foster a spirit of competition but also promote camaraderie and unity. It’s wonderful to see such talented players come together and showcase their skills on this platform. AVPL remains committed to supporting initiatives that contribute positively to the well-being and development of our society,” said Sisai.

The 5th Dada Shyam Ji Cricket Tournament served as a platform for cricket enthusiasts to witness top-notch cricketing talent and celebrate the spirit of sportsmanship. AVPL and IFFCO’s joint sponsorship underscored their shared commitment to fostering sports and community engagement.

Cold-Pressed Juice Chain The Fresh Press raises Pre-Series A from Gruhas Collective Consumer Fund (GCCF)

3rd April 2024, The Fresh Press, a cold-pressed juice brand based out of Mumbai has successfully raised a Pre-Series A round from Gruhas Collective Consumer Fund (GCCF). The brand was co-founded by Mithil Lodha and Rahul Jain, where actor-entrepreneur Dino Morea came on board as both an investor and co-founder. Since its inception in 2018, The Fresh Press has boasted over 36 stores nationwide. The brand has strategically partnered with PVR, INOX, and Reliance to strengthen its market presence and accessibility to a larger audience.

As of March, this year, The Fresh Press is also a part of the first cohort of Gruhas Gusto- a FoodTech accelerator program by Gruhas, Jubilant Family Office, DLF Family Office, and Anthill Ventures In the coming months, the brand aims to expand its market presence in Southern cities such as Hyderabad, Bangalore, and Chennai, while also targeting key regions like Gujarat, Rajasthan, and Delhi for nationwide coverage. The goal is to establish 1000 Quick Service Restaurant (QSR) stores, solidifying The Fresh Press’s position as a leading juice brand in

D2C startup A47.in raises undisclosed funding by strategic investor Aditya Pittie

3rd April 2024: Just over 2 years old, the D2C brand A47.in, has raised funding of an undisclosed amount from Aditya Pittie. The company will utilize the capital for ramping up, and expanding into new categories, collaborations, physical retail & marketing. The investment marks a significant milestone for A47, positioning it for accelerated growth and outreach. A47 celebrates India & its remarkable achievements and institutions through official merchandise.

Owned by India’s leading brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021. The company then also collaborated with the different units of the Indian Armed Forces like The Indian Infantry, LCA Tejas, Flying Instructors School, and more recently with the aerial action film ‘Fighter’ to pay tribute to our heroes in the skies.

Says Bhavik Vora, Founder & CEO at A47, “A47 is more than just a brand for us; it is a passion that celebrates the essence of India. Aditya believed in our vision & his support will empower us to reach new heights and continue our mission to build the biggest India-centric pop culture brand. I also feel that with the current positive sentiment and a growing sense of pride in national identity, A47 stands at the forefront of fostering love for India’s own.”

Adds Aditya Pittie, “For me personally, investing in A47 goes beyond just finances… it’s a strategic partnership to champion India’s story through innovative & beautifully designed merchandise. The contagious passion of the A47 team resonates deeply with my own, as we collaborate to create experiences celebrating India’s heritage, fostering pride and connecting with our audience. I am sure we are on the path of building something amazing.”

The funding from Mr. Pittie, reflects a shared vision for the brand’s potential in India and globally as well, contributing to the international narrative of India’s achievements & cultural richness. A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others – all officially approved by the remarkable Indian institutions that the brand celebrates. The designs are created in-house after careful research and in-depth study, with the motto being ‘Celebrating India, One Cool Story At A Time’.