22, Mar 2024
Diversifying its footprints: Amber enters into 50 Percent JV with Resojet
Mumbai, 22nd March 2024: The Amber Group, a market leader in Room Air Conditioners (RAC), RAC components and non-RAC components has further expanded its consumer durables division by entering into a 50% joint venture with Telangana-based OEM Resojet Pvt Ltd (“Resojet”, part of Radiant group company) which is one of the leading solution providers in manufacturing of fully automatic front load and top load washing machines.
This joint venture will propel Amber Enterprises’ diversification beyond air conditioners, into the washing machine and its component segment, thereby solidifying its position within the consumer durables market.
Speaking about this partnership, the spokesperson for Amber Enterprises said, “This joint venture is a significant step forward for Amber Enterprises as we continue to expand our presence in the consumer durables market. By partnering with Resojet, we gain access to their expertise in manufacturing washing machines, allowing us to offer a wider range of high-quality products to our customers.”
Speaking about this partnership, the spokesperson for Radiant group said, “Resojet is excited for this partnership, together we shall bring more value for our customers & also further strengthening groups association for various other consumer electronics & durable products.”
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- By Rabindra
22, Mar 2024
PrabhuBhakti Launches Its First Physical Store in Ayodhya
New Delhi, 22 March ‘24 – In a significant stride towards blending spirituality with contemporary fashion, PrabhuBhakti, a pioneering D2C startup specializing in Devotion and Style, has proudly announced the opening of its first physical store. Located in the heart of Ayodhya, directly in front of the revered Ram Mandir, this strategic initiative marks a milestone for the brand in connecting with its audience through a tangible retail presence.
Since its establishment in 2021 by founders Samast Ahlawat and Raju Kumar, PrabhuBhakti has focused on catering to the modern devotee with its range of spirituals like t-shirts & caps and Silver Jewelry. This launch is not just a testament to the brand’s innovative approach but also reflects its commitment to making spiritual and fashion-forward products accessible to a wider audience.
The store’s launch has been met with overwhelming enthusiasm from customers, leading to a sell-out of the initial stock within just 24 hours. This response underscores the brand’s resonance with its target demographic and highlights the strategic advantage of its location. While renowned brands compete for space in Rampath, PrabhuBhakti has secured an enviable position in front of Ram Mandir, further establishing its foothold in the market and has visibility of 2.5 lakhs visitors every day.
“Opening our first store in such a premium location is a dream come true for us at PrabhuBhakti,” said Samast Ahlawat and Raju Kumar, co-founder. “The phenomenal response from our customers reinforces our belief in the unique value proposition we offer. This is just the beginning, and we are excited to continue this journey, further bridging the gap between spirituality and modern lifestyle.”
PrabhuBhakti’s foray into offline retail exemplifies its mission to connect with customers on a deeper level, providing them with a space where devotion meets style. The brand invites everyone to visit the store in Ayodhya and experience firsthand the unique products that celebrate spiritualism in the modern world.
PrabhuBhakti had received an undisclosed amount of seed funding in the past from Prajay Advisors, a move that underscores the confidence investors have in the brand’s growth trajectory and its innovative business model. This funding was poised to support the brand’s expansion plans and product diversification, ensuring PrabhuBhakti remains at the forefront of the Devotion and Style segment.
Founded in 2021 by Samast Ahlawat and Raju Kumar, PrabhuBhakti stands at the intersection of devotion and contemporary style. Offering a curated selection of Apparel, Silver Jewelry, and Puja Items, the brand caters to the evolving needs of young devotees who seek to integrate spirituality into their everyday lives. With its commitment to innovation and quality, PrabhuBhakti is redefining what it means to be a modern spiritual brand in India.
22, Mar 2024
Infiniti Mall to host Atul Khatri for an unmissable stand-up comedy show
Infiniti Mall is gearing up to welcome eminent comedian Atul Khatri for an unmissable stand–up comedy show at their Malad location. With the comedian’s magnetic presence, clever punchlines and flawless on-stage timing, the show is expected to engulf the atmosphere with bouts of laughter.
Having a solid presence on social media platforms, he was the only Indian comic to perform at the Hong Kong International Comedy Festival. His stand–up special- ‘The Happiest Ending,’ part of the illustrious “COMEDIANS Of The World” featuring 47 comedians from 13 countries worldwide, garnered critics’ appreciation.
Details:
Date – 31th March, 2024
Time – 7:30 PM
Venue – Open-air terrace, Infiniti Mall, Malad
22, Mar 2024
World Water Day 2024: Collective Action to Mitigate Water Scarcity
By Dr Ajith Chandran, Chair – IET Water Working Group
On this World Water Day 2024, we confront the uncomfortable situation of India’s stark water challenge, a situation of water scarcity and deluge, often in the same place. Some of the simple technologies to reduce water wastage at home are:
1) Water-Efficient Appliances- like washing machines and dishwashers, Low-flow Faucets and Shower-heads. These keep the pressure but use less water,
2) Water-Saving Aerators – Can be fit on existing taps to reduce water
3) High-Efficiency Toilets (or at least have tank-inserts, that reduce the amount of water flushed), mopping machines
4) Smart Water Meters – Providing real-time data that helps improve water use
5) Smart Leak Detection Systems – Alerting homeowners about leaks
6) Xeriscaping- Using drought resistant plants and mulch to reduce garden water requirements
7) Drip Irrigation Kits- Efficiently delivering water to plants, minimising wastage.
Individuals must realise the reality of water scarcity and do whatever is possible to conserve water. While continuing to pressure the local government for improved facilities, I would also suggest that we reduce dependence on government, and depend on one’s own capabilities and the local community. Make sure to have adequate provisions for water storage, and build rainwater harvesting tanks, grey-water recycling systems, and permeable pavements that help groundwater recharge. Do these conservation activities individually or collectively at the community or RWA level.
The largest consumer of water is farming, with approximately 70% of water going to the sector, which is not only subsidised but often very unregulated and inefficient. What can an ordinary person do? Increase the diet of pulses, potatoes, and root vegetables with a lower water production requirement. Market demand will drive farmers’ increased production in that direction. India has a massive rice surplus, with around 62 million tonnes, and some studies estimate that a minimum of 2500 litres of water is required to produce 1 kg of rice.
Today along with government, civil society and individual action, we also need the corporate sector to be a partner to sustainable solutions to complex environmental challenges. Let’s conserve, innovate, and ensure that every drop counts. Together, we can secure a sustainable future where clean water flows freely for generations to come.
22, Mar 2024
Empowering India’s Workforce for the Future: ASDC’s Role in Driving Skilling Initiatives for New Automotive Technologies
Amidst the recent announcement of the Electric Vehicle (EV) policy by the Government, signalling a decisive move towards sustainable transportation, and the introduction of the Production-Linked Incentive (PLI) scheme to bolster the automotive sector, the Automotive Skills Development Council (ASDC) emerges as the driving force behind India’s journey towards electric mobility. ASDC’s unwavering commitment to equipping India’s workforce with the requisite skills is poised to catalyse this transformative shift in the automotive landscape.
The forecast by the NITI Aayog indicating a significant shift towards electric mobility by 2030 presents both a challenge and an opportunity for India. As the nation embraces cleaner and more sustainable modes of transportation, there arises a pressing need for a skilled workforce capable of driving innovation, manufacturing, and maintenance in the electric vehicle sector.
ASDC recognises the immense potential of this transition and has been at the forefront of skilling initiatives tailored to meet the demands of the evolving automotive industry. Through strategic collaborations with industry stakeholders, educational institutions, and the government, ASDC has been instrumental in developing a robust ecosystem for skilling and upskilling in electric vehicle technologies.
ASDC’s commitment to staying abreast of industry advancements is evident through its diverse range of skilling initiatives tailored to meet the demands of the rapidly evolving automotive industry. One such initiative is the Electric Mobility Nanodegree Programme, a six-month program developed in collaboration with DIYguru, designed for individuals with an engineering or diploma background. This program equips participants with comprehensive knowledge and skills in electric vehicle technologies.
The PLI scheme introduced by the Government serves as a catalyst for domestic manufacturing and investments in the automotive sector. ASDC views this as a significant opportunity to align skilling efforts with industry requirements, thereby creating a talent pool that is not only job-ready but also adept at leveraging cutting-edge technologies.
Currently, ASDC offers a range of courses specifically designed to cater to the emerging needs of the electric vehicle segment. These courses cover various aspects of EV technology, including battery management systems, power electronics, electric vehicle design, and maintenance.
Furthermore, ASDC is committed to expanding its reach and impact through innovative skilling programs and initiatives. The council aims to collaborate with industry leaders to develop advanced training modules, establish state-of-the-art training facilities, and facilitate apprenticeship programs to bridge the skill gap in the electric vehicle ecosystem.
F R Singhvi, President of ASDC, remarked, “In the wake of India’s ambitious Electric Vehicle (EV) policy and the Production-Linked Incentive (PLI) scheme, ASDC spearheads the skilling initiatives of the nation’s journey towards sustainable transportation. With about 3,000 candidates enrolled in EV job roles and more than 11,000 learners enrolled for e-learning courses, ASDC stands as the vanguard of skilling initiatives for new automotive technologies. As NITI Aayog forecasts a shift towards electric mobility by 2030, ASDC sees both challenge and opportunity. Through strategic partnerships and innovative programs like the Electric Vehicle Safety Program for E-Bus stakeholders, ASDC ensures a skilled workforce ready to drive innovation. With a commitment to aligning skilling efforts with industry needs, ASDC paves the way for India to emerge as a global leader in electric mobility.”
As India embarks on its journey towards a greener and more sustainable future, ASDC remains steadfast in its commitment to nurturing talent and driving excellence in the automotive sector. Through strategic skilling initiatives and partnerships, ASDC envisions a future where India’s workforce emerges as a global powerhouse in electric vehicle technology and innovation.
22, Mar 2024
Bhilwara Sur Sangam to bring musical brilliance to Kamani Auditorium on March 30-31, 2024 on its 11th year
New Delhi, 22 March, 2024: LNJ Bhilwara Group, a leading business conglomerate with diverse interests, is organizing Bhilwara Sur Sangam 2024 to celebrate India’s rich musical heritage. The 11th edition of the two-day event is scheduled for March 30th and 31st at Kamani Auditorium, New Delhi.
The annual celebration, which has been honouring India’s classical musical legacy for over a decade, will be graced by some of the country’s distinguished classical maestros.
On the first day, renowned violinist Shri. Manas Kumar and eminent vocalist Dr. Ashwini Bhide Deshpande will weave a symphony of music that will stir the soul. On the second day, vocalist Ustad. Waseem Ahmed Khan and sitarist Pandit Budhaditya Mukherjee will enchant the audience with their captivating renditions.
Expressing his thoughts, Shri. Ravi Jhunjhunwala, Chairman- LNJ Bhilwara Group, said, “India boasts a wealth of cultural and musical heritage. Our musical legacy is exceptionally diverse and spans centuries. Through Bhilwara Sur Sangam, the LNJ Bhilwara Group reaffirms its commitment to preserving and promoting Indian music. We are proud to bring illustrious musical maestros under one roof to celebrate the timeless beauty of Indian music and ensure that it resonates far and wide.”
Bhilwara Sur Sangam is an effort by LNJ Bhilwara Group to promote and preserve the musical heritage of India, passed down for generations. Through this event, the organization aims to foster a deeper sense of appreciation for the cultural and artistic richness of India among the future generation.
22, Mar 2024
Union Living to launch 500 Beds Across Three Build-to-Suit Co-living Properties in Mumbai & Pune
Mumbai, March 22nd, 2024—Union Living, a leading co-living startup, is proud to announce the launch of its innovative Build-to-Suit (BTS) co-living housing properties in Mumbai and Pune. The new BTS properties will include 200 beds property named ‘Southside’ in Mahalakshmi, Mumbai, 150 beds property named ‘Terra’ in Juhu, Mumbai, and 150 studio apartments in Koregaon Park, Pune.
Union Living is dedicated to improving the co-living experience with modern, secure, and customized accommodations. This initiative represents a major milestone in the co-living sector, offering tailored living spaces designed for students and young professionals.
Co-funded by Rishab Soni and Parth Soni in 2020, Union Living is expanding its portfolio with the addition of these new beds. By June 2024, the company’s operational co-living beds are set to increase to 1,500 across nine properties in Mumbai and Pune.
The company caters to both students and working professionals. It also provides short-term stay facilities. The company provides rental accommodation at a starting price of Rs 20,000 per bed. The rate goes up to as high as Rs 45,000 per bed.
“We are thrilled to introduce first-of-its-kind build-to-suit co-living accommodation in Mumbai,” said Parth Soni, Co-Founder of Union Living.
“These BTS properties have been meticulously designed in-house by a dedicated team of architects, in collaboration with a panel of students, to ensure that their specific needs and preferences are seamlessly integrated into the design,” added Parth.
Rishabh Soni, Co-Founder of Union Living said, “Build-to-suit properties offer superior space utilization and custom-designed layouts, enhancing functionality and efficiency. Such properties can accommodate additional amenities and features that enhance the overall user experience. With long-term lease agreements, build-to-suit projects provide stability and predictability for rental income. Overall, they maximize space utilization, design flexibility, and financial benefits for operators, investors and property owners.”
Union Living’s BTS properties are scheduled to go live in May 2024 in Mahalakshmi, with plans to sign an additional 1,000 beds in the near future. These developments signify the company’s commitment to expanding its footprint and enhancing the co-living experience across Mumbai.
The demand for co-living spaces and build-to-suit properties has been steadily increasing, driven by factors such as urbanization, rising student and working professional populations, and changing lifestyle preferences.
Union Living’s innovative approach to co-living accommodation underscores its commitment to delivering exceptional living experiences that cater to the evolving needs of today’s residents. By combining quality construction, thoughtful design, and personalized services, Union Living aims to redefine the standards of co-living in Mumbai and beyond.
22, Mar 2024
Anupam Mittal Stuns Fans with Intense Surya Namaskar Routine
Anupam Mittal, the visionary founder and CEO of People Group (Shaadi.com), has once again captured the attention of millions with his latest Instagram post. Known for his unwavering commitment to fitness, Anupam Mittal shared a captivating video of his rigorous Surya Namaskar routine, showcasing his dedication to health and wellness.
The video swiftly garnered an impressive 1.9 million views and received over 51,000 likes, resonating deeply with his vast audience. Anupam Mittal’s enduring passion for fitness shines through as he seamlessly integrates yoga and gym workouts into his daily routine.
In response to the overwhelming support from his fans, Anupam Mittal graciously engaged with their comments, further solidifying his connection with his followers. One fan expressed admiration with the comment, “Qismat ❌ Work ✅,” to which Anupam Mittal responded with humility, stating, “48 years of sweat and hard work, but who’s counting 💪”.
Beyond the admiration for his fitness journey, Anupam Mittal’s transparency extended to revealing his true age in the comments section, debunking misconceptions perpetuated by search engine results. Despite Google stating he is 52 years old, Anupam Mittal proudly affirmed that he is, in fact, 48 years young.
Anupam Mittal’s latest display of dedication to fitness serves as an inspiration to all, reinforcing the importance of prioritizing health and well-being in today’s fast-paced world.
22, Mar 2024
Droom and Badshah Tie the Knot for a Multi-year Brand Deal
22nd March 2024, New Delhi; India’s pioneering automobile marketplace Droom enters into a groundbreaking brand partnership with entertainment artist Badshah. This partnership includes an investment by Badshah into Droom and both parties will work together to make Droom the most sought-after brand for Millennials and GenZ.
Badshah’s immense popularity and social media reach makes him the perfect brand ambassador for Droom. His urban persona aligns seamlessly with Droom’s target audience, creating a powerful and authentic brand connection that resonates with millennials and Gen Z consumers. He complements Droom’s vision of revolutionizing the automobile buying and selling experience in the 21st century.
The partnership between Droom and Badshah disrupts traditional marketing concepts and together, they will set new industry standards aimed at driving unprecedented market traction and revenue surge for Droom, while enhancing its appeal to a broader consumer demographic.
Expressing his excitement about the partnership, Badshah said, “I have been auto enthusiast for a long time and have been impressed on how Droom is solving automobile related trust, selection and pricing problem. Their unique approach resonates with me, and I am excited to be a part of this transformative journey.”
Speaking on the occasion, Sandeep Aggarwal Founder and CEO of Droom said, “We are super excited to have Badshah as part of team Droom. Droom is changing how automobiles should be bought and sold and spreading that word via a powerful voice like Badshah will help us tremendously. Together we will reshape the future of automotive commerce.”
22, Mar 2024
Friday Feeling Turns Lemons into Lemonade: Golden Hour Sunscreen
22nd March’24 New Delhi – Friday Feeling, the skincare brand known for its commitment to honesty and fun, has turned a misprint into an opportunity to spread some sunshine. With its flagship product, Golden Hour sunscreen, recently featured in a prominent international magazine, the brand found itself in an unexpected spotlight due to a misprint in the magazine’s publication.
In what could have been a lemon of a situation, Friday Feeling chose to embrace the misprint with characteristic flair. Rather than lamenting the error, the brand saw it as a chance to inject some fun and excitement into their promotion strategy.
The misprint, which listed the price of Golden Hour sunscreen as 200 rupees instead of the actual price of 1500 rupees, sparked an innovative promotion strategy from Friday Feeling. Capitalizing on the opportunity, the brand is launching a limited-time promotion, offering customers an exclusive deal for 48 hours only.
During this promotional period, customers who make any purchase on the Friday Feeling website will have the opportunity to add a Golden Hour sunscreen to their order for just 200 rupees. This unique offer not only showcases the brand’s playful spirit but also allows customers to experience the acclaimed Golden Hour sunscreen at an unbeatable price.
Speaking about the promotion, Divya Rai, Co-founder of Friday Feeling, said, “At Friday Feeling, we believe in embracing life’s unexpected twists with positivity and creativity. When life gives you lemons, why not make lemonade? We saw the misprint as a chance to have some fun and share the joy of Golden Hour sunscreen with our customers in a new way.”
Friday Feeling’s innovative approach to turning a misprint into a promotional opportunity reflects the brand’s commitment to providing high-quality suncare products with a side of joy. With Golden Hour sunscreen at the center of this limited-time offer, customers have the chance to bask in the glow of summer while enjoying unbeatable savings.
