Author: Rabindra

Hafele India Showcases Innovation at IndiaWood 2024 Exhibition

Maximizing the value of space. Together.

Hafele’s history is a story of consistent movement from furniture to the door into the room. Our path has led from functionality to atmosphere and connectivity and on to a sustainable view of the customer process – from product development to after-sales support. In addition to our dynamic entrepreneurial spirit, this passion for meeting customer needs has been an essential part of our DNA since the foundation of the company by Adolf Häfele. And that is what we want to continue to strengthen in the future.

Hafele’s brand purpose is to maximize the value of space. Together,’ serves as a guiding compass, leading us in crafting holistic and sustainable environments for our customers where they can enjoy the multiplied benefits of their living and working spaces.

Our purpose has 4 dimensions – Functional. Intelligent, Atmospheric, and Organised.

Hafele and The Fibonacci Sequence:

The Fibonacci sequence, known for its aesthetically pleasing ratios, is often used in architectural and photographic design to create visually harmonious compositions. Artists and designers apply the Fibonacci numbers to determine proportions, spacing, and dimensions in their work, creating a sense of balance and beauty. The sequence’s prevalence in nature also inspires artistic creations, contributing to a visually appealing and naturally harmonious design.

In nature, the Fibonacci sequence acts as a driving force, shaping growth with elegance and harmony. It is frequently observed in the arrangement of plant structures and the spiral patterns found in various organisms. The sequence’s prevalence in nature reflects its role in optimizing growth, contributing to the perceived beauty and efficiency observed in the biological world.

This mathematical marvel mirrors Häfele’s dedication to creating inspired spaces, seamlessly integrating beauty, and enhancing functionality through its products and services. In essence, our brand purpose and the principles of Fibonacci inspire us to unlock the full potential of space, delivering maximum value to our customers.

The 4 Dimensions of Hafele’s Brand Purpose and Product Highlights:

Embracing a distinctive approach this year at IndiaWood held between the 22nd to 26th of February 2024, our booth embodied the 4 dimensions of our Brand Purpose – Functional, Intelligent, Atmospheric, and Organised using the Fibonacci Sequence. Our comprehensive product range showcase aligned seamlessly with our customers’ aspirations through an immersive walk-through.

Functional: This has been the core of our business for a hundred years now. But it’s about more than just opening or closing furniture. It’s about more convenience for the user, it’s about flexibility and multi-functionality, it’s about reliability, quality, and longevity, it’s about making ideas possible and it’s about inspiration for our customers.

•  Our holistic range of kitchen and home solutions from our in-house global assortment – the Matrix Drawer and Runner Systems, Free Flap Fittings, Metalla 510 Furniture Hinges, and Wire Storage Solutions reflect the strong competencies that Hafele holds in research, development, engineering, and manufacturing; and come with the well-recognized quality standards that our brand stands for, globally.
•  Bringing forth the rising trend of incorporating quartz surfaces in the kitchen, Häfele launches its new sinks range – Lithos which means stone in Greek, aptly named to represent its inherent sturdiness, longevity, and reliability. Engineered and composed of up to 80% colored quartz stone grains, Lithos aims to provide an effortless transition between the sink center and the countertop, enabling a seamless design language in your kitchen.
•  Autonova Vertical Hideaway Bed System and Monaco Bunk Bed System perfectly transform your interior space into various settings, e.g. based on the time of the day – where in the daytime there may be more free space required for work or play, the bed fittings can be retracted while during the night, the bed fitting can be drawn out for you to unwind or basis multiple functionalities desired – where the bed fitting can be converted into a study table unit by day.
•  From offering elegant access to your walk-in wardrobe set-up to functioning as a captivating partition system between living areas or in commercial spaces, the Aluflex 80 B Aluminium Profiled System provides a mesmerizing floor-to-ceiling sliding solution with numerous panel design and material application possibilities. The patented system operates on the bottom roller and track mechanism, placing the maximum load of the door on the base and allowing door weights of up to 80 kg. The integrated double-sided soft closing mechanism of Aluflex 80 B enables smooth and quiet operations while opening and closing the doors on either side.

Intelligent: Homes are becoming intelligent and so are our range of products and services. Thanks to our smart appliances and digital security solutions, the components in the room can be controlled easily and conveniently and can also be connected with other smart systems as needed. We strive to be an innovative player in the digital world of today and tomorrow.

•  With Häfele’s Premium and Luxury Range of Appliances, cooking, baking, refrigeration, and washing are no longer mere chores – they provide an almost recreational experience! These innovative home appliances augment flexibility & co-ordination within the kitchen as well as can seamlessly complement the overall look and design of your kitchen.

Experience a smart, connected technology in the kitchen with the Celsius° Cooking™ system from ASKO. It’s built with the Hestan Cue connected cookery technology and consists of a high-quality induction hob – an appliance that manages to be both highly advanced and user-friendly – with electronically linked pots and pans and a temperature probe. Transforming the standard concept of aspiration into modular, innovative, multifunctional structures that are fully integrated into the kitchen is Falmec’s Shelf Extraction Systems that transcends the traditional boundaries of extraction.

Meet your daily cooking needs with a level of smarter efficiency through our exclusive range of Altius FS Built-in Hobs especially built to cater to Indian cooking patterns. Extend your culinary skills to experimental baking, grilling, or roasting, with our Diamond ORB 77 Built-in Oven. Enhance your cooking experience further with our smart, gesture-controlled Aella 90 Cookerhood that works effectively to pull in all the smoke and fume residues.

Discover healthy cooking with the NOIL Air Fryer which prepares 100% delicious food with 90% less oil. Brew a full-flavored cup of coffee with U-Kaffee’s rapid thermoblock technology and 15-bar pump pressure that ensure that the coffee grind is exposed to precise pressure and temperature conditions.

•  Hafele’s Kabi-Net Digital Locks are a compact and unique range of locks that enable secure biometric access to your precious belongings stored in drawers, cabinets or wardrobes. Taking care of your security worries, these locks bring convenience and peace of mind. A three-color LED indicator updates you on the status of the lock while also providing you with an alarm if the battery is low. These locks also feature an emergency key which is unique to the lock and an auto-locking function, enhancing safety.

Atmospheric: When we move around in rooms, we experience the functions and the technology, and emotions are invoked as well. These have to do with well-being and orientation, qualities that we often perceive on an unconscious level. That’s why we have been working with the topic of light to create a unique selling point in the market with the systematic combination of furniture and room lighting – which also improves the quality of the atmosphere in the room, no matter whether the space is designed for living or working.

•  Häfele’s Loox Range has been meeting the demands for lighting in furniture as well as the growing needs for networking and digitalization for more than a decade. The solutions offered within this range maximize simplicity and flexibility as well as assure high reliability. The range presents itself as a unique combination of elegant design and state-of-the-art technology making it the perfect choice for any home furniture application, be it Task Lighting for Kitchen cabinets and plinths, Decorative Lighting for Living Room Showcases, Mood Lighting for Bedroom Applications or pure Functional Lighting in Wardrobes.
•  Terra Quartz Surfaces under the Häfele Surfaces brand defines all that is “Häfele” – it comes with our promise of exceptional German quality. The range is immensely strong, versatile, and creatively workable for a wide array of home applications. Owing to the inherent properties of quartz, Terra surfaces are non-porous as well as anti-bacterial, making them 100% safe, hygienic, and long-lasting. The range offers over 20 classic and contemporary colors that add to the versatility of this range. Each color has a soul and unique characteristic of its own.

Organized: We not only take care of products and solutions but also our customers’ processes. No matter whether they have to do with the manufacture of furniture or with the development of project business. We want to provide our customers with tangible added value by helping them achieve goals easier, faster, safer, and more efficiently. For instance, we can do this with customized planning services or specialized installation services for our customers.

•  Hafele’s Service+ consists of services that give our customers considerable added value in terms of building expertise, increasing productivity, or providing individually customized solutions. The aim is to create solid long-term foundations for our comprehensive service promise and to make Häfele an indispensable partner for our customers. The focus here lies not so much on us and on what we do – but rather, on the benefits derived by our customers. We want to empower them with opportunities to develop and expand their skills – both as masters of their trade and as entrepreneurs. We want to support them in the planning and realization of their projects and relieve them of as much work as possible, thereby providing them with a helping hand to use their most valuable resource – time – as efficiently as possible. We aim to give our customers peace of mind and the assurance that even after the end of a successful project completion, we will continue to be there for them as a reliable partner, shouldering responsibility.

Bahrain Tourism and Exhibitions Authority Successfully Concludes Three-City India Roadshow

National, 29 February 2024 – Bahrain Tourism and Exhibitions Authority (BTEA) successfully concluded its three-city roadshow in India from February 12th to February 16th, 2024. The event featured the participation of 17 partners from Bahrain who visited Ahmedabad, Delhi, and Bangalore, engaging in meaningful interactions with the travel trade fraternity of these cities.

The Bahraini delegation comprised leading Destination Management Companies (DMCs), hoteliers, and airline partners, with a high focus on the Indian market. Through over 150 productive one-on-one Business-to-Business (B2B) meetings, BTEA effectively showcased Bahrain’s diverse tourism offerings to the travel trade professionals of the three cities. Additionally, the team delivered concise destination presentations highlighting Bahrain’s cultural, adventure, shopping, sightseeing, and staycation experiences.

As the sole island destination in the GCC region, Bahrain, often referred to as the pearl of Arabia, boasts stunning beaches, water sports, and unique activities like pearl diving and shucking, catering to tourists’ varied interests. Renowned for its safety, particularly for women travellers, and vibrant nightlife, Bahrain promises an enriching four-day holiday experience for Indian visitors.

Ms. Maryam Toorani, Director of Marketing and Promotions at Bahrain Tourism and Exhibitions Authority (BTEA) said “We are delighted with the overwhelming response received during our India roadshow. It was a testament to the growing interest and demand for Bahrain as a preferred destination among Indian travellers. Through strategic partnerships and collaborative efforts, we aim to significantly increase the number of visitors from various segments such as leisure, MICE, and weddings in the coming years.”

Bahrain Tourism and Exhibitions Authority (BTEA) is poised to leverage the impetus gained from the India roadshow to implement innovative marketing strategies, expand outreach initiatives, and develop tailored experiences that resonate with the evolving preferences of Indian travellers. By binding the power of collaboration and innovation, BTEA is confident in its ability to position Bahrain as a unique tourism destination for Indian travellers.

Grand finale of Set Wet Mega Mister North East on March 1

Guwahati; February 29, 2024: Mega Entertainment, northeast’s largest fashion and pageant event organizer, announced that the grand finale of the 13th edition of Set Wet Mega Mister North East will be held at ITA Cultural Complex, Guwahati, on March 1, 2024.

The pageant has been supported by Title Sponsor – Set Wet, Style Partner – Killer Jeans, Fashion Partner – Butterfly Clothing and Accessories, and Hospitality Partner – Hotel Daaysco Oley Allo.

Announcing the 13th edition of Set Wet Mega Mister North East, Abhijeet Singha, Founder of Mega Entertainment, said, “We are so glad to be back with the most awaited manhunt of the northeast. And the most unique aspect of Set Wet Mega Mister North East is that we will have not one, but three winners! There will be no runners-up and all the three top contestants will be crowned equally, along with the same prize packages. Mega Entertainment aims to offer equal opportunity to every young man to become a force of positive change in North East as a youth icon.”

Abhijeet also revealed during the press meet that one of the winners of this pageant will be sent to represent India at the Top Model of Universe which will be held in Turkey this year. “Even in the past, winners of this pageant have represented India on international platforms, and they managed to make our nation proud. So, while the pageant is a representation of the talent from northeast India, our ambition is to take our winners to international platforms and showcase their skills internationally”, added Abhijeet.

Speaking about the brand’s partnership with Mega Entertainment, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, stated, “As a leader in the hair styling category, Set Wet has consistently led hair styling conversations among the youth of India. Set Wet Mega Mister North East 2024 marks an exciting milestone in the brand’s journey of emphasizing the crucial role of hair styling in creating a lasting first impression and setting the right vibe from the get-go. Rooted in our core message of #ApniHairStyleHiApniVibeHai’, this collaboration is set to elevate the grooming experience of not just the contestants but also of our valued customers in the Northeast. Set Wet has a diverse range of product offerings for the youth of today ranging from hair styling gels, waxes, sprays, hair powder, and perfumes, offering a complete range to elevate their style. With this initiative, we aim to form a deeper connection with today’s Gen Z, and together with Mega Entertainment, we look forward to shaping a new era of hairstyling in the Northeast and beyond.”

Mega Mister North East is the brainchild of fashion preneur Abhijeet Singha. It has been produced by Mega Entertainment and is marketed by Mega Activation.

Apart from a prize package of Rs. 50,000 each, the three winners will also win an opportunity to become Set Wet brand ambassadors. Additionally, they will win travel opportunities, professional representation from Mega Entertainment, brand engagements, shoots, appearances at youth and fashion events, and public relations and reputation management for the reigning term from Life’s Purple.

Apart from the main winners, there will also be a series of subtitles that the contestants will be vying for. They are Set Wet Mister Vibe Setter, Hotel Daaysco Oley Allo Mister Congeniality, Killer Jeans Mister Fashion Icon, and Butterfly Mister Style Icon.

The Top-5 contestants will feature apparel by Butterfly Clothing and Accessories, one of the fastest-growing brands in Shillong. Founded by Strenuousland Marwein and Rishan Pariat, Butterfly Clothing and Accessories has won numerous awards.

Guwahati-based Reputation Management consultancy, Life’s Purple, is the official PR Partner of the event.

Women’s Day Gifting Essentials by ITC Fiama

Mega Celebration Pack Multi-Variant Gel Bar

Wash away the troubles of your day, with the foamy, fresh, and fun ITC Fiama Gel Bars. And while you enjoy your Fiama bath, let its skin-conditioners work their magic to give you soft, moisturized, and glowing skin. Try the Fiama Mega Celebration pack with 8 unique gel bars, it contains the 3 new variants too, each with unique ingredients and natural goodness that will refresh your mind and body. So, uplift your mood and get ready to make every bath, a highlight of your day.

Shower Gel Men Celebration Pack

ITC Fiama Men Shower Gel Celebration pack contains 4 unique Men Shower Gel variants along with a loofah to uplift your mood and give you a refreshing bath. These travel-friendly bottles can be easily carried anywhere & everywhere. Filled with the natural goodness of our exotic ingredients, this will refresh your mind and body. So uplift your mood and get ready to make every bath, a highlight of your day.

ITC Fiama Happy Naturals Plum blossom and ylang shower gel & Perfume mist

ITC believes in going the extra mile for complete care. This means going beyond just cleansing- our skin conditioners make your skin feel soft and supple with every shower. Fiama’s all-new Gift Pack comes with 2 exciting products, Happy Naturals Plum Blossom and ylang shower gel & Perfume mist. This pack is the ultimate self-care kit you need to cleanse your body & give you a refreshing feel for your special day! This Fiama shower gel is made of 97% natural origin content, it has plum blossom and ylang whose sweet floral notes will keep you refreshed at any time of the day. It is dermatologically tested and has a skin-friendly PH. It also has skin conditioners that make your skin feel soft and supple. The Fiama Happy Naturals perfume mist is a new offering which is a floral bouquet with Pear and Plum notes at the top. This blend complements the citrus freshness with violet notes that shine and give a bloom that lasts.

ITC Fiama Happy Naturals Yuzu & Bergamot Celebrations All Day Freshness Gift Pack

ITC Fiama’s all-new Gift Pack- The Combo pack comes with 2 exciting products, Happy Naturals Yuzu and Bergamot Shower Gel & Perfume Mist. This pack is the ultimate self-care kit that you need to feel fresh all day long. The Yuzu & Bergamot has zesty notes that make your every shower a refreshing one. Made with 97% natural origin content, it is safe for the skin. After the shower, now layer it with our all-new Fiama Yuzu & Bergamot Perfume Mists. The citrusy & zesty notes of this Perfume Mist will keep you fresh & fragrant for up to 24 hrs!

ITC Fiama Happy Hamper Gift Pack Combo Set Of 3

Fiama’s all-new Gift Pack- Happy Hamper comes with 3 exciting products, Blackcurrant & Bearberry Shower Gel 250ml, Relax Handwash 400ml, and a Shower Cap. This pack is the ultimate self-care kit you need to cleanse your body & give you a refreshing bath! This Blackcurrant and Bearberry shower gel has an indulgent fragrance that transforms a normal shower into a spa-like experience. It is filled with the goodness of natural ingredients, which helps your skin get a radiant glow, Fiama ‘Relax’ Hand Wash not only washes away germs but also makes your hand soft & supple and has a fragrance that makes you feel relaxed! A wonder potion for your hands. Try it once, bet you’ll be a fan! Fiama Bath Essentials Shower Cap is here to bring back the joy of bathing! Put on this cap before your shower today and voila! You’ve said goodbye to a bad hair day. This dual-layered shower cap settles, fits well, and also protects your hair.

Active Celebrations Pack Men Multi-Variant Gel- Bar

Wash away the tiredness from your body and mind and rejuvenate yourself with the foamy, fresh, and fun Fiama Men Gel bars. This Fiama Gel Bar range is designed especially for men, and while you enjoy your Fiama bath, let its skin-conditioners work their magic to give you refreshed & moisturized skin. Try the Fiama Men Active Celebration pack with 3 unique gel bars, contains the new variant Deep Clean which has charcoal that deep cleans your skin & grapefruit which gives you a refreshing feeling, each gel bar comes with unique ingredients and natural goodness that will refresh your mind and body. So uplift your mood and get ready to make every bath, a highlight of your day.

Sunsilk Serum Mega Miss North East Grand Finale on March 2nd

Guwahati; February 29, 2024: The grand finale of the 20th edition of Sunsilk Serum Mega Miss North East will be held at ITA Cultural Complex, Guwahati, on March 2, 2024. The announcement was made today by Mega Entertainment, the northeast’s largest fashion and pageant event organizer.

The pageant has been supported by Title Sponsor – Sunsilk Serum, Cosmetic Partner – Dazller Eterna, Fashion Partner – Butterfly Clothing and Accessories, and Hospitality Partner – Hotel Daaysco Oley Allo.

Announcing the 20th edition of Sunsilk Serum Mega Mister North East, Abhijeet Singha, Founder of Mega Entertainment, said, “We are thrilled to embark on the grand celebration of the 20th edition of Sunsilk Serum Mega Miss North East, a testament to two decades of empowering beauty and talent in the region. This milestone journey has been a beacon of hope and opportunity for countless young women across the Northeast.”

Abhijeet also mentioned that the pageant has eliminated the concept of runners-up, and all three winners of the pageant will be crowned equally and will receive equal rewards and opportunities. He added that the winners of the pageant also have the opportunity to represent India at reputed international pageants. “With our 20th edition, we are proud to announce that not one, but two of our winners will have the honor of representing India on prestigious international platforms- Top Model of Universe in Turkey and the Miss Continental World in Thailand. So, while the pageant is a representation of the talent from northeast India, we also aim to open up international opportunities for our winners and showcase their skills on global platforms”, added Abhijeet.

Mega Miss North East is the brainchild of fashion preneur Abhijeet Singha. It has been produced by Mega Entertainment and is marketed by Mega Activation. Guwahati-based Reputation Management consultancy, Life’s Purple, is the official PR Partner of the event.

All three winners will win a prize package of Rs. 1,00,000 each. Additionally, they will win travel opportunities, professional representation from Mega Entertainment, brand engagements, shoots, appearances at youth and fashion events, and public relations and reputation management for the reigning term from Life’s Purple.

Apart from the main winners, there will also be a series of subtitles that the contestants will be vying for. They are Sunsilk Serum Miss Shine Queen, Hotel Daaysco Oley Allo Miss Congeniality, Dazzler Eterna Miss Glamourous, and Butterfly Miss Fashion Icon.

The Top-5 contestants will feature apparel by Butterfly Clothing and Accessories, one of the fastest-growing brands in Shillong. Founded by Strenuousland Marwein and Rishan Pariat, Butterfly Clothing and Accessories has won numerous awards.

“As we celebrate this monumental occasion, we reaffirm our commitment to fostering talent and providing unparalleled opportunities for the youth of the Northeast. Each crown bestowed is a symbol of not just beauty, but of resilience, determination, and the unwavering spirit of the Northeast”, concludes Abhijeet.

CleverTap partners with Zoomcar to drive customer engagement on their app

Mountain View, Calif, & Mumbai, India, Feb 28, 2024 – (ACN Newswire) – CleverTap, the all-in-one engagement platform, today announced its partnership with Zoomcar, the leading marketplace for car sharing in emerging markets, to elevate user engagement and drive business growth. This strategic partnership will help Zoomcar elevate its customer engagement strategy by crafting personalized interactions that resonate with individual preferences and needs.
Through real-time insights Zoomcar will be able to truly understand user behaviors and preferences, further facilitating targeted re-engagement campaigns and win-back offers. With a keen focus on enhancing user retention and engagement, Zoomcar will be able to foster long-lasting customer relationships and ultimately maximize customer lifetime value.
This partnership will enable Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Zoomcar will be able to promote specific car models, and rental packages, enhance overall campaign effectiveness, maximize bookings and revenue, and connect seamlessly with users across channels. This holistic approach aims to not only increase traffic at the top of the funnel but also to improve reachability and deliver personalized messages to a larger volume of users.

Through this partnership, CleverTap and Zoomcar aim to achieve:

• Improved Retention

• Enhanced User Stickiness

• Elevated User Engagement and Conversions

• Increased Monthly Active Users (MAU)

• Higher Deliverability Rate

Greg Moran, CEO and co-founder of Zoomcar said, “Zoomcar’s customers look for convenient and independent self-drive travel options with a growing need for personalized communication with custom recommendations of car options that cater to their various needs. With CleverTap, we aim to bridge the gap and deliver quick, relevant, and personalized communication to drive higher engagement and conversions.”
Sidharth Pisharoti, Chief Revenue Officer, CleverTap said, “Zoomcar has been a prominent player in India’s self-drive car-sharing landscape for years, shaping how Indians experience the convenience of on-demand transportation. We’re excited to be partnering with them to help elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

Dvara Money and Jana Small Finance Bank Partner to facilitate Digital Banking in Bharat with Spark Money

Bengaluru, February 28, 2024: Dvara Money (DM), building a technology-driven financial solutions platform, is excited to announce a strategic partnership with Jana Small Finance Bank Limited (Jana SFB). This collaboration is set to combine DM’s innovative Spark Money platform with the technological capabilities of Jana SFB.

A significant element of this partnership is the Third Party Application Providers (TPAP) capabilities. TPAP will enable the integration of a full-stack UPI solution into the Spark Money platform. This integration will allow customers to connect their savings accounts for payments, facilitating seamless digital transactions. The solution will also enable to offer of UPI functionalities like Aadhar OTP-based onboarding and credit on UPI to Dvara’s existing offerings.

Pramod Ghorpade, Co-Founder, MD & CEO, of Dvara Money, expressed enthusiasm about the partnership, saying, “Our alliance with Jana Small Finance Bank marks a key moment in enhancing the digital banking experience for our Bharat segment. With the Spark Money platform already servicing over 250,000 customers and more than 200 MSMEs, this partnership will allow us to offer an even more personalized and efficient banking experience, tailored to meet the varied needs of our customers and provide solutions that customers want at their time, their way, and at their location”.

With this collaboration, DM will use the technological capabilities of Jana SFB to simplify the savings account opening process. The incorporation of Video KYC (VKYC) into the Spark Money platform will add do-it-yourself capabilities to the already active assisted onboarding onto the platform. This will add to the geographies and the user base that the Spark Money platform can serve.

Ashish Gopal Saxena, Chief Information and Digital Officer at Jana Small Finance Bank added, “We are excited to partner with Dvara Money, as our joint efforts will focus on making banking more accessible and user-centric. Technology integration is a key component in ensuring a smooth, efficient banking experience for our customers.”

This collaboration between Dvara Money and Jana SFB is an important milestone in crafting a banking environment that serves the needs of Bharat’s diverse customer base. It represents a significant step towards realizing Dvara Money’s vision of enabling financial wellness for its Bharat segment. By offering a holistic banking experience that is simple and personal, and offering products based on the needs of the customers, this partnership is poised to enhance the financial journeys of Dvara’s customers.

Infinite Group as a sponsor and exhibitor at ICEF South Asia

Infinite Group, a global leader in the education sector with a presence in over ten countries worldwide, announced its participation as a sponsor and exhibitor at the prestigious ICEF South Asia event. Renowned as one of the largest gatherings in the international education sector, ICEF South Asia provides an invaluable platform for industry professionals to network, collaborate, and explore new opportunities.

As a sponsor of the event, Infinite Group seized the opportunity to engage with a diverse network of recruitment partners, demonstrating their commitment to supporting students aspiring to study abroad. With a global network of recruitment partners, Infinite Group at the event connected with agencies possessing a strong vision and capability for growth in the industry.

Reflecting on the significance of ICEF events, Gaurav Batra, Founder and CEO of Infinite Group emphasized their role in facilitating professional development and collaboration within the international education community. “ICEF events catalyze growth and innovation in our industry,” stated. “They provide an unparalleled opportunity to engage with stakeholders who share our passion for empowering students through education.”

During ICEF South Asia, Infinite Group set forth its primary objective of expanding its reach within the South Asian market. With 70% of their recruitment agent network originating from South Asia, the event presented an ideal opportunity for Infinite Group to strengthen existing partnerships and forge new alliances. The company aims to foster meaningful partnerships with recruitment agents capable of representing prestigious universities and colleges worldwide.

Infinite Group’s decision to participate in ICEF South Asia was driven by its strategic focus on the region’s immense potential for growth and expansion. With its head office situated in New Delhi and a significant portion of its recruitment agent network hailing from South Asia, the event served as a pivotal platform for Infinite Group to engage with key stakeholders and capitalize on emerging opportunities.

Commenting on the importance of the international education sector, Gaurav Batra, Founder and CEO of Infinite Group, said, “We are dedicated to ensuring every student has access to a world-class education. Drawing inspiration from Barack Obama’s vision of preparing tomorrow’s workforce through education, We remain steadfast in our commitment to empowering students to pursue their academic aspirations globally.”

As Infinite Group continues to make strides in the international education landscape, its participation in ICEF South Asia reaffirms its commitment to driving excellence and fostering growth within the industry.

India Book of Records Honours MMTC-PAMP as India’s Purest Gold and Silver Coins/Bars Brand

New Delhi, 28 February 2024: Gold is a symbol of prosperity and well-being in India. The allure of gold has been growing across generations. Thus, for consumers and investors, it becomes vital they choose gold and silver products with the highest purity level.

In this endeavor, MMTC-PAMP, India’s only London Bullion Market Association (LBMA) – accredited Good Delivery Gold and Silver refiner, has been recognised as the country’s only brand providing the purest gold and silver coins and bars with 999.9+ purity level and positive weight tolerance to consumers and investors.

Many players in India offer 24K gold, which can be represented as 999 fineness. This 999 fineness gold is 999 parts pure gold out of 1,000 parts, with small traces of other metals. MMTC-PAMP consistently provide minted gold and silver coins and bars with the highest purity level at 999.9+, meaning, customers will receive over 999.9 grams of gold or silver out of 1,000 grams of the respective precious metal.

Speaking on the honor and recognition of this award, Mr. Vikas Singh, Managing Director, and CEO, of MMTC-PAMP, said, “We are truly honoured to be recognized as India’s purest gold and silver brand by the India Book of Records. This achievement reflects our firm commitment to providing our customers with products that exemplify the pinnacle of purity and artistry, with up to 999.9+ purity gold and silver products. This recognition reflects our commitment to excellence through the finest Swiss craftsmanship. At MMTC-PAMP, we take pride in crafting exceptional products that resonate deeply with our consumers’ needs. We hope that our products not only serve as treasures for our customers but also become cherished souvenirs symbolizing blessings, prosperity, and new beginnings.”

When it comes to gold refining, MMTC-PAMP is the only refinery that uses silver as the balance metal, thus providing customers with a more valuable minted gold product. By aiming to surpass the conventional 999.9 purity, MMTC-PAMP seeks to establish a new gold standard for the industry. This record attempt is not just about breaking records; it’s about redefining what customers can expect from the gold they invest in.

Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 999.9+ purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment.