21, Feb 2024
AiSensy Unveils Game-Changing Carousel Messages Feature on WhatsApp
India, February 2024: AiSensy, a pioneer in WhatsApp marketing, has launched a groundbreaking feature – Carousel Messages on WhatsApp. This innovative tool allows businesses to send carousel-format messages, showcasing multiple products and services in one single message. With clickable Call-To-Action (CTA) and Quick Reply buttons, these messages are designed to drive twice as many clicks as standard WhatsApp Broadcast messages.
The introduction of Carousel Messages represents a significant leap in WhatsApp marketing capabilities. Businesses can now create and send up to 10 carousel cards in one message, offering a richer and more engaging customer experience. This feature not only enhances visibility for products and services but also drives higher engagement, with the potential to significantly increase click-through rates.
AiSensy, as one of the first WhatsApp Business Solution Partners to incorporate this technology, makes the creation of Carousel Messages incredibly straightforward. Businesses can simply select a Carousel template, add their content, incorporate both CTA and Quick Reply buttons, and submit the template for approval – all within a few easy steps.
“WhatsApp’s latest Carousel cards present an aesthetically pleasing and highly functional solution for businesses seeking to elevate their ROI,” remarked Gautam Rajesh Shelley, CEO & Founder at AiSensy. “The incorporation of multiple Call-To-Action buttons within a single message adds an extra layer of versatility, making this innovative feature a true game-changer. From retail to technology, and beyond, the versatility of this Template message format empowers businesses across diverse industries to effortlessly showcase their offerings with unprecedented creativity and impact. Our clients have witnessed remarkable success with Carousel messages, achieving double click rates compared to standard WhatsApp Broadcast messages. This accomplishment is a testament to the effectiveness and potential of this groundbreaking tool in driving meaningful interactions and conversions.”
Furthermore, Carousel Messages can also be used to share customer success stories, troubleshoot user queries by sharing step-by-step resolutions as well as share videos in the carousel format. The message acts as an opening for businesses across diverse industries to capture the user’s interest and help them drive high sales & revenue.
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- By Rabindra
21, Feb 2024
Mirasys (India) brings seasoned analytics leader Ashish Nigam on board as COO
New Delhi, 21th Feb 2024: AI-based video surveillance analytics leader Mirasys (India) has announced the appointment of Ashish Nigam, a notable name in business consulting, transformational analytics, Data and Machine Learning, as the company’s Chief Operating Officer (COO). In his new role, the industry stalwart with nearly two decades of experience would spearhead the overall operations of Mirasys (India) while growing a high-performance AI Video Analytics team as a thought partner and leading with innovation.
Welcoming the new COO to the fold, Mirasys (India) Managing Director Arindam Das Sarkar said, “Mirasys (India) is currently fostering an AI video analytics-powered ecosystem across key establishments and verticals across the country, including Ram Mandir, transportation, railway & highway safety etc. Owing to the pioneering role we increasingly play to safeguard, secure and elevate the citizens, we need changemakers and leaders with extensive industry experience on board. We are pleased to welcome Ashish Nigam on board, as he brings a wealth of wisdom and passion to the table. Get ready for some exciting times ahead as we join forces to steer our ship towards even greater heights of success.”
“I am pleased to come on board Mirasys (India), which has swiftly emerged as a frontrunner in the AI video surveillance analytics space. Drawing from my long-standing experiences across diverse domains like Product Entrepreneurship, Industry Functions, Analytics & Techniques, Proprietary & Predictive Analytics etc, I intend to aid the geo-societal expansion of Mirasys products and services. I am elated to be a part of this phenomenal growth journey,” said the company’s newly-appointed COO Ashish Nigam.
A gold medalist from the Indian Statistical Institute, one of India’s most prestigious educational institutions, he is a people-centric leader with a passion for nurturing talent and fostering collaboration. He is a global citizen, having travelled to over 20 countries to lead large-scale projects in operations transformation, business strategy, and data science. Ashish has in the past served on key positions at global giants, such as Mckinsey. His core functional expertise span through varied business functions, such as Banking & Financials, Healthcare, Lean transformation, Operations performance transformation, Organization structure & design, Business unit strategy, Business technology, Logistics, Procurement & supply management, etc.
21, Feb 2024
BOD Consulting announces the onboarding of Dr. PV Ramana Murthy as an Expert Advisor to BODHI
Gurugram, February 2024 || BOD Consulting, one of the leading strategy and design consulting firms, has onboarded Dr. PV Ramana Murthy to its team. Dr. Murthy, a seasoned HR practitioner, distinguished lawyer, and bestselling author, brings over three and a half decades of experience and expertise to BODHI, its knowledge collective.
BODHI boasts of experts from around the globe, each with niche specializations and decades of rich experience. BOD Consulting collaborates closely with these Expert Advisors to conduct knowledge-sharing sessions and deliver value to its clients.
As a renowned leader in his field, Dr. Murthy has held pivotal roles across prestigious Fortune 500 and global companies, including Executive Vice President at Indian Hotels Company Limited (IHCL) and Executive Director of Human Resources at The Coca-Cola Company (TCCC), and global exposure across Asia, Europe, and the USA.
Dr. Murthy’s diverse background uniquely equips him to counsel clients on various challenges and opportunities in organizational development. His expertise extends beyond conventional HR functions, encompassing leadership development, culture enhancement, and talent management. His guidance will be pivotal in assisting clients to cultivate resilient and future-ready institutions.
“I am delighted to welcome Dr. PV Ramana Murthy as an Expert Advisor at BOD. Dr. Murthy’s wealth of experience and innovative approach to problem-solving will bring a fresh perspective to the cultural transformation initiatives, for both our clients and employees. We are eagerly looking forward to the transformative impact Dr Murthy will have on BOD’s fast-paced journey ahead.” said Mukesh Mathur, Chairman-BODHI and Senior Partner at BOD Consulting
The knowledge collective of BOD Consulting also includes Dr. Ajay Kohli, Anil Kejriwal, Bhaskar Pramanik, Manoj Agarwal, J Suresh, Thomas Varghese, and Dr. Raman Kumar. Together, they form a formidable team of strategic thinkers dedicated to helping BOD Consulting’s clients build organisations they are truly proud of.
21, Feb 2024
Expert Views on Colliers GCC leasing Report
Mr Amal Mishra, Co-founder, UrbanVault, a Bengaluru-based managed co-working space provider
The demand for Grade A office space has surged significantly in the past 2-3 years, particularly driven by the establishment of Global Capability Centers (GCC) by numerous multinational companies in cities such as Bengaluru and Hyderabad, followed by Gurugram. These cities have become prime destinations for global firms seeking to expand their operations in India. Interestingly, many of these multinational corporations are showing a preference for managed coworking spaces customized to their specific requirements and preferences, as opposed to traditional office setups.
At Urban Vault, we anticipated this growing demand and have proactively taken steps to address it. We are currently in the process of doubling our seats capacity in Bengaluru and are also expanding our presence in Hyderabad to accommodate the increasing demand for high-quality co-working spaces. By providing tailored coworking solutions that meet the unique needs of multinational corporations, we aim to capitalize on this trend and continue to be a leading provider of Grade A office spaces in these thriving business hubs.
21, Feb 2024
Amrita AHEAD: Admissions Open for UG and PG Courses
New Delhi/Mumbai, 21 February 2024: Amrita AHEAD, the Online Program division of Amrita Vishwa Vidyapeetham, is pleased to announce the commencement of admissions for its undergraduate and postgraduate courses. Prospective students can now apply through the official website www.onlineamrita.com. Amrita Vishwa Vidyapeetham is ranked among the top 10 universities in India according to NIRF 2023.
Fueled by demand from across India and over 45 countries, Amrita AHEAD’s online courses are experiencing rapid growth, offering diverse educational opportunities to a global audience. Considering the demand and the limited number of seats available, early completion of application formalities is highly recommended to secure a spot. To qualify for the 10% merit scholarship, students must have scored above 60% in their qualifying exam. Accepted applicants receive early access to the Learning Management System, allowing them to begin their studies before the official program start date.
Admissions are open for the following Online courses:
Online Master of Business Administration (Online MBA) with electives in Marketing, Operations, Finance, HR, and General Management.
Online Master of Computer Applications with electives in AI and Cybersecurity.
Online Master of Commerce.
Online Bachelor of Business Administration (BBA), Online Bachelor of Computer Application (BCA), Online Bachelor of Commerce (BCOM).
Amrita AHEAD Admissions: How to Register Online:
To apply for admission, follow these simple steps:
Visit www.onlineamrita.com
Browse program offerings and eligibility criteria.
Fill the application form and upload the required documents.
Apply online.
Instructions for Registration:
Provide accurate email ID and mobile number.
Carefully select courses after reviewing program details.
Exercise caution while making fee payments.
Avoid waiting until the last submission date.
Payment options include credit card, debit card, or net banking.
21, Feb 2024
Center fresh introduces Honey Lemon flavour in mints; promises an hour of clean breath
New Delhi, February 21, 2024: Center Fresh, the flagship gum and mints brand of Perfetti Van Melle India, is thrilled to introduce its latest innovation – the Center Fresh Mints Honey Lemon flavor. This new addition promises a delightful blend of sweetness and citrusy freshness, accompanied by an added bonus of 60 minutes of clean breath. Building on the success of the Menthol Eucalyptus variant, Center Fresh aims to captivate mint enthusiasts, providing an extended experience of long-lasting freshness.
The launch of the new Honey Lemon Clean Breath mint is being amplified by a vibrant television commercial (TVC) that showcases the invigorating effect of the new flavor. In the TVC, a man who starts off sluggish and low on energy is instantly revitalized after savoring the Center Fresh Mints Honey Lemon. His transformation symbolizes the fresh and lively essence of the new mint. This advertisement is a part of a comprehensive campaign spanning television, digital platforms, and outdoor advertising, all set to create a buzz around this exciting new product.
Gunjan Khetan, Managing Director, PVMI, shared thoughts on the launch, stating, “Center Fresh, our flagship gum and mints brand, has been synonymous with long-lasting fresh breath. With the launch of the Honey Lemon flavor, we are excited to offer our customers a new way to enjoy the freshness they trust, now with a lemony twist.Center Fresh Mints Honey Lemon flavor aims to leave a lasting impression, ensuring fresh breath for a whole hour.We believe that this addition will not only delight our existing customers but also appeal to new ones who love fruity flavors.”
21, Feb 2024
Bangalore Police and OYO’s joint drive against immoral activities in hotels
Bangalore, February 22, 2024. The police department has initiated a special drive in its fight against immoral activities including human trafficking in hotels in Bangalore in partnership with OYO.
Top officials of OYO along with hotel operators held a meeting with Shri D Devaraja, IPS, Deputy Commissioner of Police, East Division, and extended their support to the police in combating immoral activities in city hotels. They discussed strategies to curb immoral activities such as human trafficking, drug abuse, and other illegal practices often associated with certain unscrupulous elements misusing hotel facilities.
OYO reaffirmed its commitment to providing a safe and secure environment for all its guests and reiterated its zero-tolerance policy towards any form of illegal or immoral activities on its premises.
As part of this joint drive, OYO and the Bangalore police have agreed to enhance collaboration and information sharing to swiftly identify and address any suspicious or illegal activities. This partnership underscores OYO’s proactive approach to ensuring the safety and well-being of its guests and the community at large.
Shri D Devaraja, IPS, Deputy Commissioner of Police, East Division, Bangalore said “We are committed to working closely with the hospitality industry to ensure that hotels remain safe and welcoming places for all guests. By collaborating with organizations like OYO, we can better identify and address illegal activities, ultimately creating a safer environment for everyone.”
He also said that though proper record-keeping of guests is important moral policing should not be encouraged. In addition to this, hotels should also ensure that CCTV cameras in the property and neighborhood is functional all the time.
Nitin Thakur, Head, of Strategic Alliances and Communications, OYO, added “This meeting is a part of our nationwide program to collaborate with the police and ensure a safe environment for guests in hotels. The discussions included strategies to improve information sharing, enhance training programs for hotel staff, and establish clear protocols for reporting suspicious activities. This partnership is especially important since we have a lot of hotels in Bangalore, and it is a high growth city for us.”
OYO has a robust safety and security system to ensure that hotels listed on its platform must comply with the safety-related laws and guidelines issued by local law enforcement agencies. It also provides regular safety and security-related training to its hotel partners and their employees to watch out for red flags such as guest behavior and unusual check-in patterns and take preventive actions.
21, Feb 2024
ACWA Power and Larsen & Toubro Select Nextracker’s All-Terrain Solar Trackers
Mumbai, 21 February, 2024 – Nextracker (Nasdaq: NXT), a leading global provider of intelligent solar tracker and software solutions, announced it was selected by ACWA Power and Larsen & Toubro Limited (L&T) to provide its all-terrain tracker NX Horizon-XTR™ for a 1.17 GW installation at Al Kahfah Solar Power Plant, a strategically important renewable energy project in Saudi’s Central Province that is part of the National Renewable Energy Program.
Al Kahfah is one of the three major solar PV Independent Power Producer (IPP) projects being led by Badeel and ACWA Power. This solar plant will provide clean energy to the Saudi Power Procurement Company (SPPC) as part of the renewable energy projects essential to meet the targets of Vision 2030 and the Ministry of Energy’s National Renewable Energy Program to increase renewables in the nation’s energy mix to 50% by 2030. Global construction giant L&T has also been awarded the engineering, procurement, and construction contract for the Al Kahfah Solar Power Plant.
The Al Kahfah project will deploy Nextracker’s NX Horizon-XTR smart solar tracker systems. The area the solar plant will occupy is dominated by a hilly, hard-soil land surface that would typically require a combination of explosives and grading machines to flatten the land the new solar tracking system will cover. First delivered in 2018 and proven on dozens of utility scale projects successfully operating around the world, Nextracker’s all-terrain solar tracker system can conform to the natural terrain to reduce the need for costly land grading while significantly reducing environmental impact.
The Al Kahfah project in Saudi Arabia represents Nextracker’s largest deployment of its NX Horizon-XTR solar tracker technology in a single order to date. This planned Al Kahfah installation has also contributed to Nextracker achieving a significant milestone in the growing Middle East, India, and Africa (MEIA) solar energy market. This 1.17 GW order further reinforces Nextracker’s commitment to this market, having over 10 GW of smart solar trackers either operational or under fulfilment across the region.
As part of its support to ACWA Power and the Al Kahfah project, Nextracker has extended its domestic content and capacity development program in the Kingdom. Nextracker has engaged a range of local partners in providing raw material and manufacturing support for its trackers at plants across the region.
Nextracker previously partnered with ACWA Power and L&T on the Sudair Solar PV Plant (906 MW) to provide its intelligent solar trackers boosting energy generation for these plants.
Dan Shugar, Nextracker founder and CEO said: “We are honored to partner again with both ACWA Power and Larsen & Toubro Ltd for another significant project in the region. Our partnership with these two industry leaders has contributed greatly to Nextracker’s local commitment with over 10 GW of solar trackers already installed or under fulfilment across the MEIA region’s rapidly expanding solar energy market. We are confident that Nextracker will contribute greatly to the Al Kahfah plant—yet another example of Saudi government leadership in the energy transition and to the dominance of solar technology driving the transition to renewables in the region.”
Marco Arcelli, ACWA Power CEO, added: “We are looking forward to a successful commissioning of this important new plant to ensure ongoing delivery of reliable, low-cost clean energy for families and businesses. Our partnerships with technology providers such as Nextracker are essential in supporting our role in Saudi Arabia’s ambitious National Renewable Energy Plan to increase the share of renewables in the country’s energy mix to 50% by 2030.”
Bharathi Kumar, General Manager (Renewable International) of Larsen & Toubro Construction said: “Nextracker’s solutions offer great flexibility to configure solar tracking systems at project sites for premium performance. The pre-assembled components, single-row architecture and robotic cleaning compatibility ensure efficient operations and management over the lifecycle of every project. Nextracker’s robust design with keen emphasis on wind engineering make its trackers most suitable for the region.”
21, Feb 2024
Club Mahindra partners with The Marmara Şişli Resort in Turkey
Mumbai, 21st February 2024: Club Mahindra, the flagship brand of Mahindra Holidays and Resorts India Limited (MHRIL), has expanded its footprint in Turkey by partnering with an exquisite resort in Istanbul- the melting pot of rich culture and history. With this partnership Club Mahindra members will now have access to the charming and elegantly styled resort in Turkey – The Marmara Şişli. This strategic partnership underscores Club Mahindra’s dedication to offering memorable and enhanced holiday experiences to its valued member base.
The Marmara Şişli, located in Istanbul’s vibrant Şişli district, offers modern luxury and convenience with sophisticated accommodations, exquisite dining, and state-of-the-art facilities. Seamlessly blending contemporary design with Turkish hospitality, this upscale property is centrally positioned for easy access to cultural landmarks, bustling markets, and upscale shopping, making it an ideal choice for indulgent stays in the heart of Istanbul. Conveniently situated within 40 km of the nearest Istanbul Airport and approximately five km (15 minutes) from the nearest jetty Beşiktaş, The Marmara Şişli provides accessibility to popular sightseeing locations, including the 6th-century Byzantine structure of Hagia Sophia, Basilica Cistern, the UNESCO World Heritage Blue Mosque, the lavish Topkapi Palace, and the architectural masterpiece of Dolmabahçe Palace. Members can now book the resort through the Club Mahindra website, App, and customer care number.
As part of Club Mahindra’s commitment to providing an extensive range of holiday options, members can explore 25+ International destinations. With access to a diverse portfolio, including the most sought-after destinations such as Dubai, Vietnam, Singapore, Turkey, Indonesia, and Abu Dhabi Club Mahindra ensures a global network of vacation choices for its members.
Further, in alignment with the trend of experiential holidays, Club Mahindra offers over 2000+ experiences, such as the Happy Hub, where members can bond with their families over numerous activities. The most popular experiences include cooking with a chef, jumping fish tour, ziplining, jeep safari, a meter-long tea, and many more.
21, Feb 2024
KL Deemed to be University hosts India-France Joint Meeting
Hyderabad, February 21, 2024 – KL Deemed to be University, in collaboration with Paris Brain Institute and Sorbonne University, France, initiated a three-day joint meeting on Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) focusing on their applications in neuroscience and related disorders. This meeting, sponsored by DST-CEFIPRA, held from February 19th to 21st, 2024, aimed to promote collaboration and knowledge exchange between Indian and French experts in the field and emphasized on the need for a holistic approach, combining traditional methods with AI and ML, to address mental health challenges effectively.
The meeting commenced with an introduction by Prof. Daniel Racoceanu, Group Leader, Paris Brain Institute, Sorbonne University, France, and a brief speech by Dr. Alexandre Escargueil, Head of Biomedical Research, Sorbonne University, France. Prof. Jagannatha Rao, Pro-Chancellor of KL Deemed to be University, welcomed the esteemed guests, and Er. K. Satyanarayana, President, KL Deemed to be University, delivered the inaugural speech. The first day of the meeting included sessions on understanding brain diseases through biomarkers and a round-table discussion on biomarkers for better understanding brain disorders. Notable panel members included Dr. B. Vengamma, Vice-Chancellor of SDUAHER, Prof. JKR Sastry from KL Deemed to be University, and Dr. Alex Rebello from AIIMS.
Speaking on the occasion, Er. K. Satyanarayana, President, KL Deemed to be University, said, “Through collaborative initiatives like the India-France meeting on AI, ML, and DL in neuroscience, we strive to build bridges between nations, advocating a collective pursuit of knowledge. By bringing together the brightest minds from India and France, we aim to unlock new frontiers in understanding brain disorders, paving the way for innovative solutions that transcend borders and benefit humanity as a whole.”
On the second day, Prof Jean-Marie BONNY from INRNAE, Clermont, Ferrand, France, Dr. Govindaraju from JNCASR, Bangalore, and Dr. K. Srinivas Prasad from BITS, Hyderabad, addressed challenges in brain disorders. This was followed by a round-table discussion on future challenges in brain disorders chaired by Prof. P. Nagabhushan, Dr. Vishal India from VIMHANS, and Prof. Suryakanth from KL Deemed to be University. The meeting covered topics such as therapeutics, deep brain stimulation, and explainable AI in brain disorders. Sessions were facilitated by experts like Dr. Hanuma Srinivas Reddy, Brinda Neurocare Institute, Guntur, Dr. Praveen Kumar from NIMS, Hyderabad, and Dr. Ravi Yadav from NIMHANS, Bangalore.
One of the participants of the meeting expressed, “I am inspired by the depth of knowledge and collaborative spirit at the meeting. The fusion of diverse perspectives from experts at KL Deemed to be University and Sorbonne University promises advancements in neuroscience through AI, ML, and DL.”
The event concluded with a discussion on the future of Indo-French research and the concrete means of collaboration to establish an International Centre for AI in Medicine. The meeting saw active participation from researchers, clinicians, academicians, faculty, staff, and students, contributing to a vibrant exchange of ideas and knowledge in the fields of neuroscience and artificial intelligence.
Under the supervision of Prof. Jagannatha Rao, Pro-Chancellor of KL Deemed to be University, along with the faculty members, staff, and students, the meeting was ensured to achieve monumental success. This effort encouraged a collaborative spirit that will undoubtedly shape the future of research in this field.
