19, Feb 2024
Spotting STDs Early: Understanding the Telltale Signs
Dr. Basavaraj S Kumbar, Consultant- Internal medicine, Aster Whitefield Hospital, Bengaluru
If you’ve had unprotected sex, it’s important to remember that there’s more at stake than just pregnancy. Not using protection increases the chances of getting sexually transmitted diseases (STDs), which can vary from common infections like chlamydia and gonorrhea to more serious ones like HIV and herpes. It’s essential to know that not all STDs show immediate symptoms. That’s why it’s smart to regularly get tested to catch any surprises early on. Looking after your sexual health means more than just avoiding pregnancy – it’s about protecting yourself and your partner from potential infections.
Sexually transmitted diseases (STDs) are a big worry because they can harm your health in many ways. While some infections cause symptoms like itching, pain, or strange discharges, others don’t show any signs right away. This means you might not even realize you have something wrong inside you. It’s really important to get tested regularly to catch any problems early. The symptoms of these infections can vary a lot, from sores and painful urination to unusual discharge and swollen lymph nodes. If left untreated, STDs can cause serious issues like trouble getting pregnant, damage to your organs, or even cancer. So, it’s not just about you – it’s about taking care of your health and thinking about your future self.
Recognizing the signs
Let’s talk about the common suspects when it comes to sexually transmitted diseases (STDs). These include Bacterial Vaginosis, Chlamydia, Gonorrhoea, Hepatitis, Herpes, HIV, HPV, Mycoplasma Genitalium, Syphilis, and Trichomoniasis. Each of these can bring different symptoms and challenges. For example, Bacterial Vaginosis might give off a fishy odor, while Chlamydia and Gonorrhoea can cause discomfort and unusual discharge. Hepatitis, especially type B, can hide without showing any symptoms, highlighting the importance of vaccination. Herpes shows up with sores, and HIV might initially feel like the flu. HPV, which is quite common, can lead to warts or even cancer, stressing the need for vaccination and regular check-ups. Mycoplasma Genitalium is still being studied in testing, and Syphilis starts with painless sores but can cause serious damage to organs if left untreated. Trichomoniasis typically causes itching, burning, and strange discharge.
Transmission
Exploring how sexually transmitted diseases (STDs) spread and the risks involved, let’s delve into the various transmission routes and their implications. STDs can spread through oral, anal, or vaginal sex, but the level of risk varies for each. While oral sex carries a lower risk for some infections, using condoms and dental dams can help protect against transmission. Anal sex has higher risks because the rectal lining is vulnerable, so it’s crucial to use condoms and lubrication consistently. Vaginal intercourse is a common way for STDs to spread, highlighting the importance of using condoms and getting regular screenings. Also, some infections can spread through skin-to-skin contact, so it’s essential to stay aware even when using condoms.
Is it different for men and women?
Men and women might notice different symptoms when it comes to sexually transmitted diseases (STDs). For example, women may not easily spot genital ulcers, while men might see unusual discharge or sores on their penis. Men usually recognize external symptoms like sores or discomfort, while women might feel pelvic pain or notice subtle changes in vaginal discharge. Genital ulcers might not be as visible in women and could be inside the cervix or vaginal canal. Both men and women can have STDs without showing any symptoms, underlining the need for regular screenings. If left untreated, these infections can lead to problems with fertility. It’s important for partners to communicate openly and use barrier methods consistently to prevent STD transmission.
Treatment and prevention
Treatment and prevention methods for sexually transmitted diseases (STDs) vary depending on the type of infection. Antibiotics can effectively treat bacterial STDs, while viral infections cannot be cured but can be managed with proper medical care. Vaccines against hepatitis A, hepatitis B, and HPV offer an extra layer of protection against certain infections.
Making smart lifestyle choices like abstaining from sex, limiting sexual partners, practicing mutual monogamy, and consistently using condoms significantly lower the risk of getting an STD. Untreated STDs can lead to serious health problems such as infertility, organ damage, illness, cancer, and the spread of other diseases. Routine gynecological check-ups are key for early detection of sexually transmitted diseases (STDs).
- 0
- By Rabindra
19, Feb 2024
Usage of C-ARM technology to improve surgical precision and patient outcomes in orthopedic procedures
Authored by:
Mr. Navjot Singh, Executive Director, Trivitron Healthcare
Usage of C-ARM technology to improve surgical precision and patient outcomes in orthopedic procedures
In the dynamic landscape of modern medicine, technological advancements continue to reshape the way healthcare professionals approach diagnosis and treatment. One such groundbreaking innovation that has significantly transformed orthopedic surgery is the utilization of C-Arm technology. This imaging technology, consisting of a C-shaped arm with an X-ray source and detector, has proven to be instrumental in enhancing surgical precision, real-time visualization, and overall patient outcomes in orthopedic procedures. The C-Arm’s ability to provide high-quality, real-time imaging during surgeries allows orthopedic surgeons to navigate complex anatomical structures with unprecedented accuracy. This capability is particularly valuable in procedures such as joint replacements, spinal surgeries, and trauma interventions. Surgeons can visualize the placement of implants, assess joint alignment, and make real-time adjustments, leading to improved postoperative functionality and reduced complications.
Furthermore, the dynamic nature of C-Arm imaging enables healthcare professionals to confirm the success of interventions immediately, minimizing the need for additional procedures and reducing overall surgical time. As a result, patients experience shorter recovery periods and enhanced overall outcomes. The integration of C-Arm technology into orthopedic practices represents a pivotal step forward, showcasing how innovation continues to revolutionize the field, ultimately benefiting both healthcare providers and the individuals they serve.
Understanding C-Arm Technology:
C-Arm technology refers to a specialized imaging system that consists of a C-shaped arm, an X-ray source, and a detector. This configuration allows for high-quality, real-time imaging during surgical procedures. Originally developed for use in cardiac and vascular procedures, C-Arm technology has seamlessly integrated into orthopedic surgery, providing surgeons with invaluable insights and enhancing their ability to perform complex procedures with unprecedented accuracy.
Benefits of C-Arm Technology in Orthopedic Surgery:
Real-time Imaging and Visualization: One of the primary advantages of C-Arm technology is its ability to provide real-time imaging during surgery. This feature allows orthopedic surgeons to visualize the affected area dynamically, enabling them to make informed decisions and adjustments throughout the procedure. Real-time feedback is particularly crucial in orthopedic surgeries, where precision is paramount.
Improved Surgical Precision: Orthopedic procedures often involve intricate maneuvers, such as joint reconstructions, spine surgeries, and fracture fixations. C-Arm technology facilitates superior precision by offering high-resolution imaging of the targeted anatomy. Surgeons can visualize bone structures, joint spaces, and implant placements with exceptional clarity, leading to more accurate and effective interventions.
Minimized Radiation Exposure: Traditional X-ray imaging methods may expose patients and healthcare professionals to higher levels of radiation. C-Arm technology, however, allows for optimized imaging with lower radiation doses. This reduction in radiation exposure is particularly significant for patients undergoing multiple orthopedic procedures or those who may be more susceptible to the harmful effects of radiation.
Enhanced Workflow and Efficiency: C-Arm technology streamlines the surgical workflow by providing instantaneous images without the need for film development. This efficiency not only saves valuable time during the procedure but also allows for prompt decision-making, ultimately contributing to improved patient outcomes.
Versatility in Applications: The versatility of C-Arm technology extends beyond traditional orthopedic surgeries. It is widely utilized in various interventional procedures, such as pain management, angiography, and orthopedic trauma surgeries. This adaptability makes C-Arm a valuable tool in the hands of healthcare professionals across different specialties.
Educational Opportunities: C-Arm technology facilitates educational initiatives within the medical community. Surgeons can use real-time imaging capabilities to teach and train the next generation of orthopedic specialists. This hands-on approach enhances the learning experience and ensures that future practitioners are well-equipped to leverage the advantages of this innovative technology.
Case Studies and Success Stories:
Numerous case studies and success stories attest to the positive impact of C-Arm technology on orthopedic surgery. For instance, in spine surgeries, where precision is crucial to avoid damage to delicate structures, C-arm imaging has significantly reduced the risk of complications. Similarly, in joint replacement surgeries, accurate placement of implants is essential for long-term success, and C-Arm technology has proven instrumental in achieving optimal alignment and stability.
Future Directions and Challenges:
As C-Arm technology continues to evolve, ongoing research aims to address challenges and further enhance its capabilities. The integration of artificial intelligence and machine learning algorithms into C-Arm systems holds promise for automated image interpretation and enhanced surgical guidance. However, challenges such as cost considerations, accessibility, and training for healthcare professionals need to be addressed to ensure widespread adoption and utilization of this technology.
In the end, it can be concluded that the integration of C-Arm technology into orthopedic surgery represents a milestone in the pursuit of improved patient outcomes and surgical precision. The real-time imaging capabilities, enhanced workflow, and versatility of applications make C-Arm technology an invaluable tool for orthopedic surgeons. As technology continues to advance, it is poised to play a pivotal role in shaping the future of orthopedic surgery, setting new standards for precision, efficiency, and overall excellence in patient care. C-Arm technology stands as a testament to the ongoing commitment of the medical community to embrace innovation and elevate the standards of healthcare delivery.
19, Feb 2024
BOP secures a paradise 922 Emblica Estate in Nature’s lap far away from Urban chaos
New Delhi: Progressive real estate consultancy firm BOP proudly announces its exclusive partnership for the unique agro-community, 922 Emblica Estate, located in Karanpura, the serene countryside of Dausa, Rajasthan. This collaboration marks a transformative step towards offering a haven of resort-like thriving agro-community, a stark contrast to the growing challenges of urban pollution.
Spread across 55 acre of pristine land, 922 Emblica seamlessly blends lush greenery with modern amenities. Picture 95 farmlands nestled within a 30-year-old Emblica orchard offering plots ranging from 1200 to 4000 square yards. The estate provides an invitation to embrace a healthier lifestyle breathing fresh air. The agro-community transcends traditional farmland concepts, offering an array of outdoor amenities, from dedicated play areas for children to the unique experience of star gazing from the observatory. Savor farm-fresh fruits and vegetables nurtured within the community’s common areas, an embodiment of sustainability and wholesome living.
Mr. Gaurav Mavi, Co-founder of BOP Group, expressed his enthusiasm about this venture, stating, “Our association with 922 Emblica Estate signifies an emphasis to push forward health conscious communities closer to nature. Our clients are more and more aware about the fact that living in Delhi NCR has an direct impact on their health and life expectancy by 11.9 years as per a recent study. With this new project, BOP aims to offer to all likeminded families an alternative through an accessible lifetime investment with an enviable good AQI year-round, which will become a family legacy.”
“922 Emblica Estate not only lies idyllically in the middle of a beautiful orchard surrounded by fields with beautiful fauna and flora but it is conveniently accessible to all Delhi NCR via the new state of the art Delhi-Mumbai Expressway. Thanks to this great connectivity, the Estate is connected to NCR in 2.5 hours, making it and beautiful getaway.
This venture aligns with BOP’s mission to promote real estate connected to the nature. The estate’s common areas will host workshops and demonstrations on Amla harvests, reinforcing the community’s commitment to sustainability. The estate takes pride in its focus on the Amla fruit, with plans to craft the harvest into wholesome delights like Amla juice, powder, pickles, and candies, enriching the community’s culinary experience. With an affordable starting price of ₹72 Lacs for a 1,200 Sq yard farmland, 922 Emblica Estate presents an unmatched opportunity to own a piece of paradise, offering a respite from the chaos of urban life”, Mr. Mavi, further added.
922 Emblica Estate is not merely a collection of farmlands but a thriving community where members collaboratively cultivate a sustainable and healthy way of life. Embark on your journey towards a healthier, greener future.
19, Feb 2024
Thousands Participate in GURUGRAM’s Largest Open Air Wellness Carnival
Gurugram / New Delhi, 19 February 2024 – Gurugram Gurugram’s largest Wellness Carnival that was organized at DLF CyberHub concluded with massive participation on Saturday, February 17, 2024. Renowned personalities from across the health and wellness sector attended the event that was hosted by DLF Malls – Active Gurugram in association with FindYourFit and Cult.
DLF Malls – Active Gurugram, promotes a fit and healthy lifestyle among Gurugram’s citizens through various wellness projects. It includes various events and activities centered around nutrition, fitness, well-being, and mental and physical health while building a community of wellness enthusiasts. Participants enjoyed rejuvenating yoga sessions, calming sound meditation practices, energetic dance fitness classes, and dynamic animal flow workouts.
Priya Sharma, a resident of Golf Course, shared, “Attending the Gurugram Wellness Carnival was such a rejuvenating experience. It’s fantastic to see our community come together for health and well-being.”
Another attendee from Sushant Lok, Akshat Kapoor expressed, “The Wellness Carnival was a breath of fresh air in our busy lives. It’s inspiring to see initiatives like Active Gurugram promoting a healthier lifestyle in our city.”
Talking about the event, Luke Coutinho, Author and Founder of Luke Coutinho Holistic Healing Systems, said, “It was a pleasure being a part of this event and witnessing enthusiastic people from all walks of life coming together for health. The Gurugram Wellness Carnival epitomized the essence of holistic wellness. Active Gurugram offers a platform for individuals to embrace and nurture their well-being.”
Siddhartha Natu, Vice-President and Cluster Head of Haryana Cluster and Pan India Office Amenities, emphasized the event’s significance, stating, “Events like the ‘Gurugram Wellness Carnival’ are instrumental in furthering our vision to integrate wellness into every aspect of life. We are constantly looking to host events catering to community needs while addressing the concerns of modern lifestyles with ‘DLF Malls – Active Gurugram’.
The carnival featured engaging panel discussions led by health and wellness industry experts. It included renowned names such as Vikram Sharma, Director of Shree Baidyanath Ayurved Bhawan; Dr. Shelja Sen, Narrative Family Therapist and Co-founder of Children First and India Mental Health Alliance (IMHA); Kairavi, Mental Health Advocate, and Author, who provided insights into topics including the Ayurveda advantage, resilience-building, and celebrating everyday victories.
A prominent attraction of the “Gurugram Wellness Carnival” was the Wellness Bazaar, which showcased products and services from leading fitness and nutrition brands. Participants made the most of a diverse range of workshops covering art therapy, healthy probiotic smoothies, and more.
The carnival culminated in an exhilarating animal flow workout led by Garima and a dance fitness party led by renowned fitness expert Shwetambari Shetty, ensuring a memorable conclusion to a day filled with wellness and vitality.
Active Gurugram is a community-driven wellness initiative by DLF Malls that aims to promote an active and healthy lifestyle among the residents of Gurugram.
19, Feb 2024
Ronil Goa – a JdV by Hyatt Hotel announces the appointment of their team of HODs
Located on the iconic Calangute Baga Road in North Goa, this boutique resort will be the first five-star hotel on this bustling stretch and is well connected to key tourist attractions as well as upscale shopping and entertainment areas. True to the JdV by Hyatt brand promise, the team at Ronil Goa are neighborhood ambassadors that truly care about their community and the people that live there. Driven to deliver joy, our team is proud to be a reflection of the locale, making guests feel like a part of something truly special.
Llewellyn Heyns – Food & Beverage Manager
Llewellyn Heyns has been appointed as the Food & Beverage Manager for Ronil Goa – a JdV by Hyatt Hotel. Llewellyn brings over 10 years of diverse experience in South Africa and India. Guided by a beverage led- philosophy, Llewellyn aims to infuse the essence of socializing into every experience through the intuitive service provided by his imaginative and free-spirited team. Llewellyn and his team is dedicated in crafting beverage offerings that will celebrate the spirits of Goa, while simultaneously pioneering innovative beverage programs throughout our distinctive F&B and residential style event venues.
Karan Kohli – Head Chef
Karan Kohli has been appointed as the Head Chef for Ronil Goa – a JdV by Hyatt Hotel. Chef Karan’s first culinary lessons were at home in Agra where he realized early on, his passion for cooking. He has an experience of over 14 years with brands such as Oberoi Hotels & Resorts, IHG Hotels, Alila Hotels, IHCL, Marriott International, and Accor Hotels in India. In his new role as Head Chef, Chef Karan will be designing menus to deliver a multisensory experience, guided by the JdV brand ethos – “Celebrating Life. Living in the moment.” With thoughtfully sourced ingredients, his dishes will celebrate international and local comfort classics fuelled by energizing neighbourhood connections.
Saurabh Malhotra – Director of Sales
Saurabh Malhotra has been appointed as the Director of Sales for Ronil Goa. Saurabh has over 19 years of diverse experience in the hospitality and aviation sectors, having been associated with renowned brands such as Hyatt, Virgin Atlantic, and Air India. Saurabh, a fervent and disciplined professional, wholeheartedly embodies Hyatt’s purpose of care. In his capacity as Director of Sales at Ronil Goa, Saurabh will head the commercial initiatives for this boutique resort. Leading a dynamic team of young and free-spirited sales professionals, Saurabh aims to make Ronil Goa – a preferred destination for the ‘young at heart’ and for those who are open to embracing new and unique experiences.
Jasmine Patil – Finance Controller
Jasmine Patil has been appointed as the Finance Controller for Ronil Goa – a JdV by Hyatt Hotel. Jasmine brings along 17 years of diverse experience across Hyatt hotels, Foodlink & Kamat Hotels in India. He started his Hyatt journey with Hyatt Services India Pvt Ltd as an Accountant, followed by Assistant Manager at Grand Hyatt Mumbai. Prior joining Ronil Goa, he was associated to Park Hyatt Hyderabad as a Finance Manager. In his current role, he will oversee all the hotel’s financial operations, namely accounting, auditing, budgeting, and purchase functions.
Jaya Yadav – Human Resources Manager
Jaya Yadav has been appointed as the Human Resources Manager for Ronil Goa – a JdV by Hyatt Hotel. Jaya brings along 9 years of diverse experience across different Hyatt brands in India. In her new role, Jaya’s focus will be to drive strategic HR goals, seamless implementation of best practices in HR, training, and wellbeing to cultivate a culture that helps employees be their best. Jaya looks forward to creating an environment of openness and trust by bringing Hyatt’s values and purpose live, encouraging diverse points of view amongst the free-spirited team members to ensure they deliver the brand promise.
Addi Shekhar – Front Office Manager
Addi Shekhar has been appointed as the Front Office Manager for Ronil Goa – a JdV by Hyatt Hotel. With 10 years of diverse experience across brands like Hyatt, Starwood & Marriott hotels in India, Addi, a steadfast leader takes pride in living by the Hyatt purpose of care. In his role as the Front Office Manager, he will be leading the vibrant and free-spirited team driven to deliver personalised and joyful service making each stay as unique as each guest, across the Front Office, recreation and Spa function.
Baibhav Giri – Housekeeping Manager
Baibhav Giri has been appointed as the Housekeeping Manager for Ronil Goa – a JdV by Hyatt Hotel. He brings over 12 years of experience across brands like Taj and Hyatt Hotels. In his new role as Housekeeping Manager, Baibhav will take care of day-to-day housekeeping operations and implementation of the highest safety and hygiene standards within hotel operations. Baibhav is a creative and thoughtful leader who lives by the values of Hyatt and aims in delivering elevated and heartfelt experiences through out guest stay.
Mohammad Imran Khan – Cluster Revenue Manager
Mohammad Imran Khan has been appointed the role of Cluster Revenue Manager for Ronil Goa – a JdV by Hyatt Hotel. Imran comes with over 12 years of diverse experience in the hospitality industry with brands such as Radisson, IHG, Kingdom of Bahrain, Accor among others. Imran is recognized as a results-driven professional and is deeply immersed in all facets of hotel operations, sales, distribution, and revenue management.
Keshav Rawal – Security Manager
Keshav Rawal has been appointed as the Security Manager for Ronil Goa – a JdV by Hyatt Hotel. Keshav brings along 29 years of diverse experience across hospitality & other industries: GMMCO Ltd, NAAL Ltd, Nester pharmaceuticals Ltd, Impala Beverage Ltd, Ciba India Ltd, BASF India Ltd, & Thunder Bird Resorts & Hyatt hotels in India. With over 13 years of experience with Hyatt family, Keshav will be responsible for the security and wellbeing of the entire hotel, guests and staff. He will also work as a liaison officer between hotel and guests.
Dnyaneshwar Yadav – Engineering Manager
Dnyaneshwar Yadav has been appointed as the Engineering Manager for Ronil Goa – a JdV by Hyatt Hotel. Dnyaneshwar brings along 14 years of experience across various brands like ITC, Keys Hotels, Hard Rock Hotel & Hyatt hotels in India. A problem solver and a goal oriented professional, in his new role, Dnyaneshwar looks forward to effectively balancing the maintenance and upkeep of the hotel while leading the team to further increase the contribution to the hotel’s sustainability efforts
Jagruti Sochar – Experience Manager
Jagruti Sochar has been appointed as the Experience Manager for Ronil Goa – a JdV by Hyatt Hotel. Jagruti brings along 12 years of diverse experience across Marriott & Hyatt hotels in India, with almost 9 enriching years with the Hyatt family. Known for her interpersonal, organisational skills and guest relationship management, she will be responsible in creating immersive on-site experiences and activities for the guests that will bring the best of Goa live at this chic boutique resort. Jagruti will closely work with the operations team to elevate and deliver new experiences to create a joyful vibe across the property.
Akshita Rege – Marketing Communications Manager
Akshita Rege has been appointed as the Marketing Communications Manager for Ronil Goa – a JdV by Hyatt Hotel. Akshita brings to the brand a seven-years of diverse experience across The Leela, The Grand and other Hyatt properties in India. In her new role as Marketing Communications Manager, Akshita will be responsible for strategic marketing initiatives to deliver brand communication for Ronil Goa – a JdV by Hyatt Hotel.
Keith Miranda – Learning Manager
Keith Miranda has been appointed as the Learning Manager for Ronil Goa – a JdV by Hyatt Hotel. Keith brings along 15 years of experience across ITC, Marriott & Hyatt hotels in India, with almost 8 enriching years with the Hyatt family. In his new role, Keith will be responsible in creating an engaging, high-quality learning experience and an environment for team members to understand brand’s purpose.
19, Feb 2024
Tata Steel organises Start-up Night – ‘IGNITIA’ to mark the success of Innoventure
Bengaluru, February 19, 2024: Tata Steel organised the inaugural edition of ‘Ignitia’ – a start-up night, to celebrate the success of its start-up engagement programme ‘Innoventure’ on February 16.
More than 300 people, including founders of over 20 start-ups and senior leadership from Tata Steel, participated in the start-up night ‘Ignitia’ held in Jamshedpur. Tata Steel felicitated the outstanding projects undertaken by start-ups and various business units of the Company that supported and championed the cause of the start-up engagement. The event was marked by insightful discussions, productive exchanges, and joyous celebrations.
Innoventure, now in its fifth year, is Tata Steel’s flagship start-up engagement programme to enable collaboration with start-ups and external partners to address challenges in the steel value chain and other identified interest areas through technological interventions. The thrust areas include decarbonisation, mining, surface engineering, advanced materials, operational excellence, waste energy recovery and water treatment, safety and sustainability. The Innoventure programme scouts and identifies relevant start-ups through its robust global network of partners like venture capital firms, academia, government organisations, and market intelligence platforms.
Dr Debashish Bhattacharjee, Vice President, of Technology and R&D, at Tata Steel, said: “The Innoventure ecosystem of Tata Steel, created over the last four years, is a testament to India’s emerging capabilities within start-ups in many different fields. Tata Steel hosted Ignitia, an event to recognise the successful implementation of solutions provided by start-ups. The technologies included carbon capture, waste heat utilisation, robotics for defect detection and underwater drones. Ignitia celebrated the success of this ecosystem that thrives on the strength of the engagement between some of the brightest minds in the start-up world and our colleagues at Tata Steel. These are early days. We expect to expand the scope of our start-up collaboration in the future.”
In the past four years, the Innoventure ecosystem has delivered tech-based solutions for surveying water bodies to estimate the water bed health and its banks, developed smart sensor solutions for the Industrial Internet of Things (IIoT) enabling remote monitoring, process optimisation and predictive maintenance in any manufacturing setup, built intelligent API-integrated plug-and-play surveillance system for anomaly detection and powerful insights for safety norms and ground-breaking technology for creating a sustainable future by unlocking the full value of our natural resources with zero-waste technology.
19, Feb 2024
Siddha Group Introduces New Town’s Most Serene Residential Project, ‘Siddha Serena’
Kolkata, 19th February, 2024: Siddha Group, Eastern India’s leading real estate developer, has launched Siddha Serena – a residential masterpiece where modern architecture harmoniously blends with a tranquil environment in Kolkata’s Smart city, Newtown. This upper-mid-segment project is not just about living spaces; it is about crafting a lifestyle.
Siddha Serena‘s prime location in New Town effortlessly connects to the city via a wide network of public transportation. Schools, hospitals, shopping centers, airport and vibrant entertainment hubs are all within easy reach.
“Siddha Serena delivers a ground-breaking, affordable transformation that redefines the concept of nature. This project with an exceptional blend of openness, greenery and modern amenities,marks a new standard for residential living. Elegantly designed 26,000 sqft residential clubhouse makes the project a haven for residents to unwind, socialize, and forge lasting memories within your luxurious community. The project is not only designed with ample green spaces, but also its iconic pool and lush greenery on the podium that further encourages residents to live, play and breathe stress-free. Moreover, the efficiency in planning the entire construction is unparalleled as we opted to utilize space and create openness in such a way, which is one of its kind. Siddha Serena ensures that the residents enjoy a living space that maximizes both functionality and aesthetic appeal”, said Mr Aayushman Jain, Director, Siddha Group.
Siddha Serena hosts 3 magnificent meticulously planned G+32 floors towers with 2, 3 & 4 BHK spacious flats, ranging from 586 sq ft to 1415 sqft carpet area. It has been specially designed to ensure openness and a pollution free living with breathtaking views of the Newtown skyline.The ultra-modern clubhouse has modern amenities like banquet hall, gymnasium, squash court, indoor games room, kids play room and a movie theatre.
Step into a haven of openness, with vast greenery and open spaces, washing away the city’s bustle with fresh air and natural light. Breathe deeply in landscaped gardens, or soak in the sunshine by the iconic pool, garden sunken seating and open lawn with a swimming pool for kids – Siddha Serena transforms everyday moments into opportunities for relaxation and well-being.True to its name, serenity is woven into the very fabric of this development. Its internationally designed 54,000 sqft podium is an invitation to connect with nature, offering expansive green spaces and calming vistas. Whether you are swimming laps, basking in the sun, or simply enjoying the quietude under the shade of a tree, your well-being takes center stage.
Siddha Serena is designed by the Mumbai-based renowned architect Mr Abhay Bhonsale of Ingrain and the landscape is designed by Tectonix,a Thailand-based company.
19, Feb 2024
Nxtdigital Wins The Prestigious “Industry Gamechangers Award 2024
NXT DIGITAL, the rapidly growing digital media division of a technology-led customer experience company Hinduja Global Solutions Ltd. (HGS) has bagged the prestigious “Industry Gamechanger Award 2024” in the Video, Broadband & Distribution Industry category at the recently held Video & Broadband Summit 2024 in Mumbai. NXT DIGITAL, with a presence in digital television via cable and satellite, broadband, enterprise services, OTT aggregation, and content syndication snapped up the award for its consistent innovation and harnessing emerging technologies to drive growth.
NK Rouse, Chief Operating Officer at NXTDIGITAL received the award on behalf of the organization and said, “This award is a recognition of our constant efforts to provide innovative and cost-effective solutions for our growing customer base, pan-India. It is a testament to our belief that we’re on the right path toward customer-centric growth. We are grateful for the ecosystem to recognize us as a game-changer in the digital distribution space.”
NXTDIGITAL’s Q3 results reflect the company’s innovative approach and strategic initiatives to ensure it remains on its aggressive growth path, with customer preferences at the center. The media division’s broadband subscriber base grew substantially by 13% over Q2, and its digital television subscriber base increased by 7% during the same period. Notably, the company is focusing on Tier 2 & Tier 3 markets – which are amenable to steady ARPU growth in the future.
Vynsley Fernandes, Wholetime Director at HGS and Head of the media businesses said, “This award elevates our Q3 performance across all our business verticals as we offer an innovative integrated solution to customers – with broadband, television & OTT as the base product layer. Not only has the broadband and digital television business saw a strong performance in Q3, but CelerityX, our enterprise business unit is seeing remarkable traction with its innovative portfolio of services developed through deep
synergies between our HGS & NXT technology teams”.
Last month, CeleritX showcased its first-of-its-kind platform, NetX at the Shree Ram Mandir inauguration – enabling crucial connectivity for global broadcasters to telecast the auspicious event to millions overseas.
19, Feb 2024
NP Digital Propels Client Success with the Acquisition of Creative Agency REBL House
India, 19th February 2024 – NP Digital, a global leader in end-to-end performance marketing, has finalized the acquisition of creative and branding agency REBL House. This latest merger bolsters the agency’s in-house creative services and galvanizes the next era of integrated brand and performance marketing for its clients.
With this acquisition, NP Digital rounds out its unrivaled approach to end-to-end marketing, adding to its global team of solutions specialists, data analysts, and now a robust team of creative storytellers. The female-founded creative and branding agency launched in 2014 and grew the team of strategic creatives. REBL House now acts as the in-house creative division of NP Digital, providing brand development, influencer marketing, creative strategy and full-service video, photo, audio, and graphic & motion production. The enriched suite of solutions produces a higher caliber of marketing and captures a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.
“REBL House has an impressive creative portfolio of projects in partnership with brands like Marriott, Goli Nutrition, Hello Fresh and more,” said Mike Gullaksen, CEO of NP Digital. “Our organizations have undeniable synergies in culture, client fixation, and rapid growth as well as expertise that complement each other and solidify our leading approach to the forthcoming convergence of brand and performance.”
The integrated approach underscores the profound impact of this partnership. The merger and its unique blended agency model are announced with a creative campaign that humorously underscores the indispensable synergy between marketing and creative by illustrating the interdependence of simple, everyday elements.
“Uniting with NP Digital signifies a new era of marketing where brand entertainment meets performance, and the agencies that can coordinate end-to-end from creative strategy to analytical reporting are best equipped to drive meaningful results for clients,” said Alex Toulch, Founder and CEO of REBL House. “We’re excited for the new opportunities to intensify results that superior creative drives and offer this winning combination to celebrated brands around the world.”
In 2023 NP Digital received worldwide recognition from Campaign Magazine as Global Agency of the Year, Drum Awards for CNN Brasil, Search Engine Land Awards for Adobe, and on the global stage at MIPCOM Cannes Indian Pavilion for its creative work on Sanskriti. The joining of these two award-winning powerhouse agencies now gives rise to a new paradigm for marketing, where creativity and data-driven strategies are seamlessly integrated, empowering marketers to earn meaningful attention, balance short and long-term goals and maximize efforts in today’s ever-changing business landscape.
The joining of these two powerhouse agencies gives rise to a new paradigm for marketing, where creativity and data-driven strategies are seamlessly integrated, empowering marketers to earn meaningful attention, balance short and long-term goals and maximize efforts in today’s ever-changing business landscape.
19, Feb 2024
Supporting the Diagnosis of Bone-related Diseases, FUJIFILM India Installs an Advanced DEXA Machine in Delhi
New Delhi, 19 February 2024: FUJIFILM India, a pioneer in diagnostic imaging solutions, has announced the installation of its powerful Dual-Energy X-ray Absorptiometry (DEXA) machine “FDX Visionary-DR” at the grand inauguration of the Center for Sports Injury in Delhi. The event took place on the 11th of February with the honourable dignitaries from centre alongside the presence of top sporting icons. The Center for Sports Injury is the premier sports health and wellness facility that specializes in Orthopedics, Sports Surgery, Sports Medicine, Sports Imaging, Sports Physiotherapy, Rehabilitation, Fitness and Counseling. The initiative aims to deliver high-quality and fast bone-density scans, commonly known as DEXA scans, to diagnose bone-related health conditions or evaluate the risk of developing such problems. With its innovative machinery, FUJIFILM India endeavors to make excellent diagnostic capabilities accessible to bone densitometry practitioners nationwide.
Bone-related health diseases such as osteoporosis are widespread in India, with estimates indicating that 61 million individuals suffer from this condition. Furthermore, the incidence of osteoporosis tends to occur 10 – 20 years earlier here, in comparison to Western countries. Tackling this, the bone densitometry scan serves as an effective tool to accurately predict the chances of fractures or abnormalities in the upcoming years. FUJIFILM India’s FDX Visionary-DR machine delivers a complete diagnostic experience with a wide range of applications and routine examinations for Orthopedics, Pediatrics, Lateral Spine, Morphometry and Whole Body. It features a breakthrough 3D-DXA technology that uses routine bone-mineral-density images to create 3D models of the femur, bringing in new information about bone structure for accurate diagnosis and adapted treatment procedures. Based on a 4-line, 64-element multi-array detector, the machine’s remarkable 2D Fan Beam is designed to provide the highest image resolution for a precise diagnosis and perform quick 15-second assessments per site, making it one of the most powerful solutions available in the market. Additionally, it offers advanced fat, muscle and lean medical parameters through its BODY COMPOSITION tool which is essential in sports medicine, weight management and medical practice fields.
“In India, the growing prevalence of bone-related health conditions highlights the urgent need for preventive measures in healthcare. As a leader in diagnostic imaging solutions, FUJIFILM India recognizes the critical role of early detection and timely intervention in mitigating the impact of bone-related diseases on patients and society as a whole. Thus, we are proud to introduce this FDX Visionary-DR machine in Delhi as it possesses the potential to revolutionize the bone health-related diagnostic imaging segment. Through breakthrough imaging technologies, strategic partnerships and awareness drives, our mission is to effectively diagnose, treat and manage bone health conditions and pave the way towards a healthier future for India” said, Mr. Chander Shekhar Sibal, Vice President & HOD, Healthcare Business, FUJIFILM India.
Osteoporosis occurs due to excessive bone loss, insufficient bone formation or a combination of both factors. Consequently, bones become weak, making them susceptible to fractures even from minor accidents or from everyday actions like sneezing or bumps in severe cases. Addressing this, dual-energy X-ray absorptiometry or DEXA scans measure bone loss by utilizing a minimal dose of ionizing radiation to generate images of internal body structures such as the hip, spine and forearm. It also helps with the periodic monitoring of body fitness parameters like densitometry and body composition analysis, examining the density of peripheral central body parts as well as visceral and subcutaneous fat analysis.
Dr Pushpinder – an eminent figure with over 30 years of Experience in the field of Sports Medicine, Joint Replacement Surgery & Arthroscopic Surgery (KEYHOLE SURGERY) nationally & internationally while embracing the meaningful installation said, “The alarming estimate of millions suffering from bone-related conditions like osteoporosis highlights a pressing issue which is affecting the quality of life across the nation. Also, the fact that these critical diseases tend to occur earlier in India, necessitates urgent attention to preventive care and supporting action to improve the situation. So, we take great pride in welcoming this sophisticated DEXA machine, courtesy of FUJIFILM India, at our facility to deliver reliable diagnostic services in Delhi and help communities lead a healthier life.”
FUJIFILM India reaffirms its commitment to reshaping India’s healthcare sector with the exceptional FDX Visionary-DR machine, equipping medical professionals with future-ready diagnostic technologies to provide crucial and urgent patient care.
