19, Feb 2024
Social Beat Wins Sukoon’s Digital Mandate
Chennai, February 19, 2024: Digital marketing agency Social Beat, known for its innovative strategies and outstanding results, has won the digital mandate for Sukoon, India’s leading mental health hospital chain. Won after a multi-agency pitch, the mandate will consist of overall planning, strategizing, and managing the brand’s digital campaigns.
According to the mandate, Social Beat will be responsible for all digital marketing initiatives with a focus on quality lead generation and admission to Sukoon’s hospitals. Social Beat will be reimaging the brand’s digital journey and working towards digital performance targets using various digital platforms.
Mr. Vikas Chawla, Co-Founder of Social Beat said “With our expertise, our primary focus will be on artfully communicating the brand’s offerings and their benefits to a diverse and nuanced audience by leveraging our entire gamut of digital solutions, to accomplish the goal of quality lead generation and increased admission to Sukoon facilities. We are excited and look forward to adding value to Sukoon’s primary goals and business objectives & creating a top-of-the-mind recall for the brand.”
Mr. Kanishk Gupta, Co-Founder and COO of Sukoon said “We are confident that Social Beat, with their expertise and capabilities in digital marketing and social media campaigns, will help us optimally spread our message and reach out to a wider audience across the country. We truly believe that our affiliation with Social Beat will help us grow and set new benchmarks in mental healthcare and we promote our brand’s philosophy in India”.
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- By Rabindra
19, Feb 2024
Ai Tech Week Kicks Off Day 1 With Engaging Dialogues on Regulatory Frameworks in Tech
Mumbai, February 19, 2024 – Mumbai Tech Week (MTW), a not-for-profit initiative curated and hosted by Tech Entrepreneurs Association of Mumbai (TEAM) kicked off with Harsh Jain, Co-founder and CEO Dream11 & Dream Sports, Aakrit Vaish, Co-Founder and CEO, Haptik and Ashish Hemrajani, Co-founder and CEO, BookMyShow setting the stage for day 1. Harsh and Aakrit shed light on the flourishing tech eco system in Mumbai which is often overlooked amongst the hustle and bustle of maximum city. They underscored the remarkable fact that Mumbai is now home to over 50 unicorns and startups, a number they predict will only continue to grow, showcasing Mumbai’s growing influence in the tech landscape. The day was adorned by a distinguished gathering of tech luminaries, leading entrepreneurs, business stalwarts, innovators, and policymakers testifying their commitment to elevate the thriving tech ecosystem in Mumbai.
The event commenced with a powerful opening address by Amitabh Kant, G20 Sherpa, Government of India, and Renuka Ramnath, Managing Director & CEO of Multiples. Amitabh Kant delved into the complexities of regulation in the rapidly evolving tech landscape. He highlighted the challenge innovators face with existing regulatory frameworks and the necessity for a balanced approach to foster innovation while ensuring consumer protection. He stated, “We have several regulators in India such as RBI, SEBI, and IRDA. However, due to continuous disruption, innovators often outpace regulators. Regulatory challenges can be addressed through a dual approach. The first, akin to the U.S., allows innovators to establish self-regulation. The second, as seen in the EU, tends to over-regulate. This led to a significant drop in GDP from 30% to 15%. This approach stifles technologies like AI overnight, hindering free innovation. In India, while regulations for these innovative technologies are pending, our unique approach involves collaboratively creating regulations with innovators and stakeholders. This approach aligns well with the vision of our honourable Prime Minister to accelerate development through technology.”
During their engaging session, Jay Kotak, Co-head of Kotak811, Dilip Asbe, MD & CEO of NPCI, and Srinivasu MN, Co-founder & Director of Billdesk, discussed the critical infrastructure driving the shift towards a cashless society. Dilip Ashe elaborated on how NPCI has meticulously crafted the technological infrastructure essential for transitioning to a cashless society, thereby addressing not only the challenges faced by a billion people within India but also pioneering solutions on a global scale. Given Mumbai’s stature as the financial epicenter, it emerges as the prime setting for fintech innovation.
In an insightful session, the transformative power of AI across various industries was put into the spotlight, heralding it as a pivotal force of change. Sanjay Gupta, Country Head & VP of Google India, engaging in a conversation with Harsh Jain, Co-founder & CEO of Dream11 & Dream Sports, underscored the significant role AI plays in revolutionizing the nation’s landscape. Sanjay Gupta stated, “Google is an AI first company and is deeply committed to partnering India in this ambitious journey of taking the next leap.”
In a pivotal session, Vivek Phansalkar, Mumbai Police Commissioner, shed light on the technological integrations being implemented to augment safety in Mumbai, India’s most affluent and densely populated metropolis. He elaborated on the Mumbai Police’s adoption of a state-of-the-art cyber lab and cutting-edge technologies such as 3D mapping, facial recognition, and GPS tracking, all aimed at safeguarding the well-being of its citizens. Mumbai’s status as one of the safest cities in India is further enhanced by these technological innovations.
A session titled ‘Ed Talks’, led by Smriti Irani, Minister of Women & Child Development and Minority Affairs, Government of India, alongside Ashwin Damera, Co-founder & CEO of Eruditus, highlighted the transformative shift in the education sector driven by technological innovations. Emphasizing the pivotal impact of technology, Smriti Irani highlighted its instrumental role in catalysing growth across diverse regional landscapes.
‘Tech is the New Hero in Filmy Duniya’ a session featuring Ashish Hemrajani, Co-founder & CEO of BookMyShow, Neeraj Roy, Founder & CEO of Hungama, and Anupama Chopra, Founder & Editor of Film Companion delved into the transformative impact of technology within the entertainment sector. It went on to highlight the pivotal role of tech innovations in reshaping the cinematic world.
19, Feb 2024
Masai School Commemorates Success: Hosts Convocation Day
Honouring Achievements, 800 graduates unite at Masai School’s Convocation Day
February 19, 2024: Masai School recently marked a historic milestone with its 100th batch convocation ceremony, commemorating the outstanding accomplishments of 800 graduates. For the very first time, an EdTech platform is set to host a convocation day exclusively for its students.
Prateek Shukla, Co-founder and CEO of Masai School, shared his thoughts, “The principal aim of Masai School is to bridge the gap between traditional academic education and the ever-evolving needs of the industry.
“What sets us apart is our ability to deliver value not only to our students but, more importantly, to our hiring partners by seamlessly connecting them with industry-standard, job-ready talent. We firmly believe in our track record of effectively training and placing students across reputable companies, thus integrating this value.”
Talking about Masai School, Mr. Srinath Batni, Board of Director at Infosys and Director of National Institute of Engineering, Mysore, quoted,
“Masai School’s innovative approach, with a strong focus on practical skills and industry relevance has created a new standard in education. This would help leverage the demographic advantage of our country in the field of technology very effectively at scale. I must congratulate the Masai School for not only conceptualising the idea but also implemented quite effectively.
I met and interacted with some of the graduates, from diverse backgrounds, who have grown to be very confident software developers. The potential opportunity with the advent of Artificial Intelligence opens up a huge opportunity for these youngsters. Masai School’s approach successfully taps this potential thereby contributing to progress of our country as well as opportunity for the youngsters”
The ceremony witnessed the participation of 800 graduates from Masai School, with the opening address delivered by the esteemed chief guest, Srinath Batni, Board of Director at Infosys and Director of National Institute Of Engineering, Mysore.
Masai School, founded in 2019 has students from different cities with 6000+ enrollments currently and 94% placement rate.
19, Feb 2024
Amblyopia – if Untreated, It Can Affect a Child’s Vision Permanently
Amblyopia is the most common vision issue that affects kids. Amblyopia (lazy eye) causes blurry vision in one eye when something affects how a child’s eyes are developing. As their brain ignores the weaker eye, that eye drifts out of position. It’s rare, but amblyopia can affect both eyes at the same time. It affects around 5% of children younger than 15 years. Eye care specialist will treat amblyopia by making child’s brain use their weaker eye to see.
This will repair and strengthen the connection between your child’s brain and both their eyes to correct the amblyopia. Most kids need amblyopic treatment at least for few months. Treatment can be done by eye patching, atropine therapy or by spectacle correction. This can include targeted education, awareness campaigns, and policy interventions.
As a part of UBA and community outreach program, students and faculty of “Saveetha College of Allied Health Sciences” reached kondancherry village, Tiruvallur District, Tamil Nadu and conducted an awareness program by stating the Importance of eye screening in children to prevent amblyopia.
17, Feb 2024
Gen Next Virtual Design Festival 2024: A Resounding Success Shaping Future Design Leaders
New Delhi, February 17, 2024: The “Gen Next” Virtual Design Festival 2024, a collaboration between Collegedunia and AIDAT, has been nothing short of a triumph since its inauguration in January. Three master classes, conducted in partnership with institutions like JD Institute of Fashion Technology, Mumbai, Manipal University, Jaipur, and Vedatya Institute, Gurugram, have drawn over 1000 registrations and engaged more than 800 attendees.
Participants participated into sessions led by national-level faculty, delving into crucial skills for excelling in the design realm, such as navigating AI integration in design, exploring fashion career paths, understanding UX, honing product design abilities, and embracing sustainable practices.
“This festival is a perfect example to the growing importance of design education in India,” said Sumit Jha, a participant. “The opportunity to learn from industry experts and engage with fellow enthusiasts is invaluable for aspiring designers.”
“This platform provides a unique space for aspiring designers to showcase their talents and connect with mentors,” added Aakriti Khanna, another participant. “The emphasis on hands-on learning and personalized guidance is truly commendable.”
The festival offers an array of opportunities for participants to enhance their skills and foster creativity:
Master Classes: Immerse yourself in the insights of design luminaries, preparing for the challenges of higher education.
Design Contests: Display your talent on a national stage, pushing the boundaries of creativity.
Career Guidance: Forge connections with design icons for personalized insights shaping your creative journey.
Virtual Workshops: Engage in hands-on learning to refine your craft.
Brainstorm Sessions: Cultivate innovation through unconventional thinking.
Personalized Learning: Tailor your experience with a curated selection of sessions.
Enrollment is open for aspiring designers eager to unlock their potential. Simply follow the steps to secure your front-row seat and participate in monthly contests to showcase your brilliance.
In conjunction with the festival, AIDAT introduces the All India Design Aptitude Test (AIDAT), simplifying the application process for prestigious design programs across renowned universities, ensuring a transformative journey for design aspirants.
17, Feb 2024
Dr. Pushpendra Pratap Singh’s Exemplary Initiative in National Service: “Bharat Gaurav Series” to Prepare Data by Adding Names of Inspirational Personalities
New Delhi, February 17: In the auditorium of the Constitution Club of India, Delhi, famous social worker Dr. Pushpendra Pratap Singh honored dignitaries dedicated to national service in different states of the country with the Bharat Gaurav Award under the “Bharat Gaurav Series”.
Dr. Pushpendra Pratap Singh said that over the past many years, he has worked in the logistics industry and has reached a position where he has a distinct identity not only in the country but also abroad. He is currently the Country Head of the well-known company Asia Shipping Company and is also involved in national service by being directly and indirectly associated with many well-known organizations in the country due to his social conduct and social work. He has been honored many times at the state and national level for his social work and for establishing new dimensions in his field of work.
Understanding the responsibility of his social work, Dr. Pushpendra Pratap Singh Ji has started a very noble campaign in collaboration with the National Human Welfare Council social organization. Which has been named “Bharat Gaurav Series”.
Data Preparation
Under this series, Dr. Pushpendra Pratap Singh said that he will prepare data by adding the names of the hidden inspirational personalities of the country to this series. Which will be presented at the national and international level through a digital platform. As a result, the great personalities who are truly engaged in national service will get a new identity. Inspired by this, a new energy of patriotism will be infused in every youth and community of our nation. In the true sense, the spirit of national service will be awakened in their minds and this will be their service to the society.
Dr. Pushpendra said that his project will not only in different states of the country but also in foreign countries, Indians who have made India proud will be inscribed in golden letters in this “Bharat Gaurav Series”.
Under the “Bharat Gaurav Series”, social workers from different states of the country who came to this event were honored, including Shri Pradeep Kumar, Sanjeev Kumar Jha, Arvind Pandey, sculptor Mahavir Bharti, Arjun Verma, Chandrahas Rajak, sculptor Nirmala Kulhari, Smita Singh, , Gitanjali Singh, Nidhi Chandrakar, Tarun Nihal, Atargu Uday Kumar Reddy, Shree Rajmata Foundation, Vaidya Balbhadra Mehta, Sudhanshu Kumar, Bukiti Shruti, Guguloth Kumar, Bukiti Preeti.
17, Feb 2024
Chitkara University Joins Global Network of Innovative Universities
New Delhi, India – Feb 17th, 2024 – Chitkara University has announced a new long-term strategic initiative to establish the Chitkara International College (CIC) in collaboration with Arizona State University (ASU), ranked the #1 most innovative university in the U.S. by the U.S. News & World Report (2016-2024) and among the top 150 universities worldwide by ShanghaiRanking in 2023. This collaboration marks a significant milestone as Chitkara University becomes the first university in Punjab to partner with Arizona State University to set up a new innovative educational model. The Chitkara International College will exclusively offer ASU degree programs to students in Punjab, allowing them to start their ASU undergraduate degree programs in India before transferring to the United States.
“As we enter a new era in global education, the partnership among Chitkara University, Arizona State University, and Cintana Education is about to introduce a pioneering educational model.” said Dr. Chris Howard, Chief Operating Officer and Executive Vice President of Arizona State University. “Join us as we embark on this exciting journey towards redefining the educational landscape.”
In recent years, the number of Indian students studying in foreign universities has grown significantly. In 2021, there were 440,000 Indian students studying abroad, but this number increased to 750,000 in 2022. As a result, India has become one of the top two sources of international students globally. It is projected that the number of Indian students studying abroad will reach 1.3 million in the coming few years, with the United States being the preferred choice. This demand for high-quality international education is also increasing within India, particularly in cities outside of Tier 1 cities. Many Indian parents and students recognize the superior educational quality and outcomes universities offer in countries such as the United States. However, high tuition fees and the cost of living abroad can be significant barriers for Indian students who dream of pursuing their university degree abroad. Furthermore, the New Education Policy (NEP) by the Government of India acknowledges the need for and supports the collaboration between high-quality Indian Universities and global universities.
In collaboration with ASU, students can study at Chitkara International College (CIC) for the first two years before seamlessly transferring to ASU to complete their degree. By doing so, students are able to save on international tuition fees and pay a lower local tuition fee, making a high-quality US undergraduate degree more accessible. In addition to tuition fees, students will also save on boarding and lodging costs when staying in their home country for the first two years.
Graduates of STEM (Science, Technology, Engineering & Math) programs also will be eligible for a 3-year OPT work opportunity upon graduation. This initiative will help more Indian students achieve their aspirations, gain valuable international experience, and jumpstart their careers beyond India.
Chitkara University students will learn the ASU courses and curriculum similar to what students would study at the U.S. campus. Dr Madhu Chitkara, Pro-Chancellor of Chitkara University, shares, “The goal of this collaboration is to provide all students who enroll in the ASU programs at Chitkara International College with the best American educational experience right from day one. This is supported by exciting initiatives and programs developed with ASU and Cintana Alliances institutions, focusing on providing Chitkara students with the skills and knowledge necessary to succeed globally.”
Students will also be provided with access to unique international exchange programs, summer immersion, and learning in global class environment opportunities at ASU and other universities worldwide through Chitkara University’s membership in the ASU-Cintana Alliance.
17, Feb 2024
upGrad’s Inspiring Evolution sets the right tone for growth in Edstead’s Indian Edtech Story
Mumbai, 17th February: upGrad, one of Asia’s largest integrated learning, skilling, and workforce development majors makes an OTT debut with Edstead’s Indian Edtech Story on Disney+ Hotstar. The episode delves into the untold journey of Co-founders who embarked upon a mission to understand the learning pulse of India Inc. and enable them with the employability skills of tomorrow. Beyond tracing the brand’s journey, the episode features real upGrad learners who dared to dream big and embraced continuous learning for stronger career transitions.
Conceptualized and produced by Edstead – a research-led documentary studio, upGrad is part of a groundbreaking 11-episode Documentary series that sheds light on contributions made by India’s Edtech ecosystem while cementing the nation’s standing amongst global counterparts. The episode titled, “upGrad: Onwards and Upwards” captures the passion of the Co-founders and the brand’s commitment to making higher education and upskilling more affordable and accessible to every household in metros and across the length and breadth of the country.
The episode opens with upGrad Co-founder Mayank Kumar reflecting on India’s concerning issue of unemployable youth that triggered a penny-drop moment back in time leading to his passion for upGrad. This vision, coupled with Ronnie Screwvala’s entrepreneurial acumen and Phalgun Kompalli’s profound market understanding, not only enabled the brand to navigate initial challenges but also established its obsession for career outcomes as a formidable differentiator in the Indian market. Through a journey marked by resilience and YoY growth, upGrad has risen to the forefront of the skilling and workforce development segments, solidifying its position as a frontrunner in India and across Asia.
Commenting on the release and vision, Shekhar Bhattacharjee, Founder of Edstead, expressed, “The entire objective behind producing this series was to illuminate the transformation of education into an affordable and accessible realm for millions. The series not only captures the highs and lows of the Edtech sector but also underscores its ongoing commitment to creating a positive impact.”
17, Feb 2024
Eastern Launches Its First Hyper-Local TV Campaign Targeting Andhra Pradesh and Telangana
National, February 17, 2024: Eastern, a leading brand in the Indian spice market, has unveiled its first television campaign aimed at the discerning audience of Andhra Pradesh and Telangana. The campaign, which marks a significant milestone in the brand’s expansion strategy, showcases Eastern’s commitment to perfection in taste, aroma, and color, particularly in its Chicken Masala category.
The core message of the campaign centers around Eastern’s brand proposition of “Perfect,” exemplified by the perfect red color of its Chicken Masala curry. This visual mnemonic reinforces the brand’s dedication to delivering superior-quality products tailored to the unique tastes of the region.
Commenting on the campaign, Eastern Spokesperson, expressed enthusiasm about the launch, stating, “We have witnessed remarkable growth in the Andhra market, and we are thrilled to unveil our very first TV campaign to engage with a wider audience. The Eastern Chicken Masala has been accepted really well and meticulously crafted to deliver unparalleled taste, aroma, and color. This campaign not only showcases our dedication to excellence but also reinforces our brand promise of perfection.”
Eastern Condiments has identified a lucrative opportunity in the Non-Veg Masala category, with Chicken Masala playing a pivotal role, contributing 58% to this segment’s growth, which is currently expanding at an impressive rate of 18% annually. In response to consumer insights, Eastern has introduced an enhanced variant of its Chicken Masala, crafted specifically to delight the palates of Andhra Pradesh and Telangana.
The multi-media campaign, under the tagline “Is your chicken curry perfect red in color?”, will be launched across TV, digital, and cinema platforms to bolster brand awareness, drive product consideration, and enhance visibility and reach. Eastern Condiments aims to solidify its presence in the non-vegetarian category, offering consumers the perfect blend of flavors and colors in their culinary creations.
17, Feb 2024
Chennai Singam’s Lion on the Prowl for Team Players, 125 Players participated in Scouting Camp
New Delhi, 17 February 2024: Actor Suriya Sivakumar and business stalwarts Rajdipkumar Gupta, Sandipkumar Gupta promoted Chennai Singams saw 125 players participating in its scouting camp that was held today at Saraswati Sports Complex in Malad. All the participants were blue ticket holders for the upcoming inaugural edition of the Indian Street Premier League (ISPL), India’s first T10 Tennis Ball Championship.
Coaches and co-owners of Chennai Singams oversaw the trials and have identified the players who could be a good fit for the roaring ethos of the team. Chennai Singams is the first franchise to conduct a scouting camp this season.
Over 18 lakh people had registered for ISPL and 350 players were selected to become Blue Ticket Holders. Former cricketers and heads of the selection committee (ISPL), Pravin Ambre and Jatin Paranjape carried out the selection process.
Rajdipkumar Gupta, Co-owner of Chennai Singams said “To be the best you need to see the best, the players make us as much as we make them. We scouted so we could identify traits such as commitment, attention to detail, self-belief, and an analytical mind besides the stomach to roar to shunt or stunt opponents. We look forward to the auction scheduled on 25th February 2024.”
The inaugural edition of the Indian Street Premier League will get underway from 6th to 15th March 2024.
Tennis ball cricket has become a popular sport around the world, transcending boundaries and enthralling fans of all ages. This fast-paced game originated on South Asian streets, specifically in India, Pakistan, and Sri Lanka, and has grown in popularity due to its accessibility and thrill. In India, the game is extremely popular, with local leagues and tournaments being held in every corner of the country.
The introduction of floodlit tournaments, indoor facilities, and professional leagues has fuelled the growth of tennis ball cricket, providing players with a platform to showcase their abilities and compete at various levels. With the rise of social media and digital platforms, tennis ball cricket has gained ground, paving the way for it to be recognized as a legitimate sport beyond its humble beginnings.
