14, Feb 2024
Buddy Loan recognized among the Top 10 Fast-Growing Digital Personal Finance Companies
Bangalore, India, 14th February 2024: Buddy Loan, a leading loan service provider in the fintech arena, recently ranked 8 th in SimilarWeb’s Digital 100 fastest-growing online businesses report under the personal finance category in India.

In a data-driven triumph, Buddy Loan has clinched the spotlight in SimilarWeb’s Digital 100 ranking. The methodology, focused on the percentage increase in average monthly traffic from 2022 to 2023, reveals Buddy Loan’s meteoric rise with 23.3 million web traffic and 1.2 million average monthly unique visitors.
Since its establishment in 2018, Buddy Loan has been dedicated to leveraging cutting-edge technology to bridge the gap between borrowers and lenders. Buddy Loan’s success lies in its transparent and user-friendly lending ecosystem, in partnership with RBI-approved Banks & NBFCs. The platform’s recognition among the top fintech platforms by SimilarWeb is a testament to its commitment to excellence.
Expressing enthusiasm about this accolade, Amitabh Bishnoi, President of Growth & Initiatives, stated, “Our goal is to empower consumers with accessible and efficient financial solutions. This recognition validates our efforts in transforming fintech, prioritizing speed, efficiency, and consumer-centric solutions.”
Buddy Loan’s dedication has not only earned prestigious recognition but has also positively impacted the financial well-being of consumers. Bishnoi extends gratitude to valued customers, partners, and employees for contributing to this significant milestone. As the company continues to innovate, its unwavering commitment remains: to redefine fintech boundaries and deliver unparalleled value to users. Buddy Loan stands as a testament to fintech evolution, embodying innovation and consumer-centric solutions in every digital transaction.
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- By Rabindra
14, Feb 2024
Rural Rising: United Way Bengaluru and Applied Materials India commit to sustainable development in Kolar
Bengaluru, 14 February 2024: United Way Bengaluru (UWBe), along with corporate partner Applied Materials India today inaugurated an integrated rural development drive in Mulbagal taluk in Kolar district. The Rural Rising program primarily focused on enhancing the living standards of rural communities and improving available resources to ensure a sustainable, long-term impact on their lives. Attended by delegates from both organizations, the event featured cultural performances and presentations of science projects by some of the young bright minds.

Sharing thoughts on the initiative, Rajesh Krishnan, CEO of United Way Bengaluru, said, “The Rural Rising program is a unique and one-of-its-kind initiative. The saturation approach, which focuses on Gram Panchayat to block and district-level development, makes it a very organized, sustained, and sustainable impact-driven process. I particularly thank our corporate partner, Applied Materials India, who had the vision to make a difference by investing in areas that needed help.”
Speaking on the collaboration, Sarika Rath, Head of Communications & Public Affairs at Applied Materials India said, “We endeavor to create a positive and sustainable impact in India’s rural communities through our Rural Rising program. Convergence and collaboration are two key elements for achieving a positive impact and these programs help us to achieve the same. Our purpose drives everything we do, shaped by our Values and reflected in our actions.”
Since 2015, Applied Materials India has been supporting over 200 villages across Bangarpete, Kolar, and Srinivaspur blocks in the Kolar district, and reaching out to over 1.5 lakh beneficiaries directly. Following successful initiatives in these blocks, the focus transitioned to Mulbagal Taluk, marking the second consecutive year of involvement in the taluk, this year.
Rural Rising has been United Way Bengaluru‘s flagship program that has demonstrated the potency of bringing together Gram Panchayats, local communities, volunteers, NGOs, and corporations towards a shared objective. The program is designed to meet the Mission Anthodya and Human Development Index (HDI) indicators, validated through an in-depth needs assessment in collaboration with local authorities and community members. The program’s emphasis extends across critical pillars of Education, Health, Livelihood, Women Empowerment, and Environment.
14, Feb 2024
Celebrate Valentine’s Day with Sweet Truth, Sweetheart
National, 14.02.2024: Sweet Truth, the western dessert brand of Rebel Foods, the world’s largest internet restaurant company, launches the campaign “Sweet Truth, Sweetheart,” inviting consumers to indulge in the season of love with its exquisite Limited Edition Valentine’s Day Collection. A special menu featuring a delightful array of treats to elevate your celebrations and spread joy, including the latest heart-shaped cake collection. Available for a limited time, this special menu can now be ordered from EatSure and through various food aggregators.

Experience the joy of Sweet Truth’s specialties this Valentine’s Day with the limited edition collection:
Red Velvet Heart-shaped Cake: A heavenly blend of moist red velvet cake, layered with creamy frosting, and shaped into a heart to celebrate the season of love.
Chocolate Truffle Heart-shaped Cake: Pure decadence with rich chocolate truffle cake, adorned in a heart shape for a sweet celebration.
Red Velvet Cheesecakes: Each bite delivers the ideal combination of velvety red velvet goodness and creamy cheesecake delight.
Aruj Garg, Brand & Category Head at Rebel Foods, stated while commenting on introducing this special Valentine’s campaign, “As we celebrate the season of love, Sweet Truth is delighted to introduce our ‘Sweet Truth, Sweet Heart’ campaign, offering a delectable array of treats to enhance your Valentine’s Day celebrations. We are trying to spread joy and create memorable experiences for our customers. With each delightful creation, our heartfelt aim is to not only spread boundless joy but also curate unforgettable moments for our cherished customers. We invite all our valuable consumers to indulge in the Limited Edition Valentine’s Day Collection and make this Valentine’s Day truly memorable.”
14, Feb 2024
Galaxy AI Features Come on Samsung Galaxy Buds with All-New Galaxy S24 Series
India – Feb 14, 2024: Samsung, India’s largest electronics brand, has announced the OTA (over-the-air) rollout of Galaxy AI features on Galaxy Buds2 Pro, Galaxy Buds2, and Galaxy Buds FE. Users will now be able to unlock the full potential of Galaxy AI features such as Live Translate on Galaxy Buds series through the ‘Made in India’ Galaxy S24 series.

With the help of Live Translate, users can see real-time call translation on the screen of the Galaxy S24 series, while they are talking via Galaxy Buds. Additionally, the new AI-driven interpreter feature on the Galaxy S24 series provides a seamless two-way, face-to-face interpretation through the Galaxy Buds interface.
Users can directly speak into the Buds mic and their translated voice will now be available via the Galaxy S24 series enabling near-natural conversation between two individuals each holding Galaxy S24 series smartphone and Galaxy Buds respectively, eliminating the need to hand over the phone and manage translated talking.
The rollout of the new Galaxy AI features elevates the already exceptional experience of the top-of-the-line Galaxy Buds2 Pro. The premium Galaxy Buds2 Pro comes with 24-bit hi-fi sound quality, enhanced 360 immersive audio, and intelligent Audio Noise cancellation (ANC). Galaxy Buds FE brings Samsung’s industry-leading sound experience to users. Its powerful bass offers a deep and rich sound that allows users to enjoy music the way the artist intended, while powerful Active Noise Cancellation (ANC) and Ambient Sound enable users to hear more of what they love and less of what they don’t.
14, Feb 2024
The Den Redefines Celebration of Love with a special Valentine’s Dance Extravaganza
Bengaluru, February 14, 2024: The Den, the first millennial luxury hotel in Bengaluru renowned for its urban elegance and suave comfort, organized Valentine’s Day Dance Workshop Event, ‘Whispers of Love’, in collaboration with Fitness First, India’s leading chain of fitness centres. The workshop took place on February 10 at The Amphi, an open lawn nestled within the hotel’s premises, and this event promises to be a celebration of love, fitness, and social engagement.

Partnering with a prominent health and fitness brand like Fitness First, The Den aims to break the stereotypes and redefine Valentine’s Day festivities with an exclusive Dance Extravaganza workshop. Celebrating the spirit of ‘Amour en Vogue,’ the event featured prominent influencers and guests of the Den and Fitness First participated in an exhilarating Salsa dance session led by expert dance instructors and trainers from Fitness First.
Speaking about the event Mr Vinesh Gupta, General Manager of The Den, Bengaluru, said, “Today, in our fast-paced world where health and wellness are paramount, The Den is delighted to introduce the Valentine’s Day Dance Workshop Event. This special event not only offers a refreshing approach to celebrating love but also underscores our commitment to promoting a healthy lifestyle. We, at The Den, consistently strive to provide our guests with memorable experiences that transcend conventional hospitality norms, and our latest event, ‘Whispers of Love’, is a testament to that ethos.”
The evening also witnessed energetic activities, including informative guest interactions and entertaining fitness challenges that witnessed Fitness First trainers giving away free guest passes to all the participants and winners. To promote healthy living, Fitness First also offered guest passes worth Rs 1,000 to Rs 3,000 and exclusive discounts of 10–15% on Fitness First membership.
With The Den’s state-of-the-art amenities and Fitness First’s expertise, the unique ‘Whispers of Love’ proved to be a big successful event. Redefining the meaning of luxury and sophistication, The Den, with its fusion of luxury, comfort, and innovation, continued to set new standards in the hospitality industry by offering guests an unforgettable experience that resonated with modern travellers and traditionalists alike.
14, Feb 2024
Pioneering Legacy Construction: Unveiling Theory of Reference Building: Legacy Matrix’ by Devesh Purohit
In the groundbreaking work, “Theory of Reference Building: Legacy Matrix,” Devesh Purohit unfolds a revolutionary perspective on the global evolution of Public Relations. Grounded in 12 years of scrupulous research and insightful observations, Purohit introduces an all-encompassing framework for legacy building, pushing beyond conventional brand development to craft enduring legacies.

At the core of Purohit’s thesis is the compelling idea that “Legacy is built in the culture.” He meticulously explores this concept, providing readers with insights and elements to navigate diverse cultures and carve out lasting legacies. Delving into historical contexts, Purohit sheds light on pivotal figures who adeptly utilized PR to shape the course of the world.
“Theory of Reference Building: Legacy Matrix” captivates readers with impactful narratives, citing examples from various brands, cultures, and personalities. Case studies, including Mahatma Gandhi and Ferrari, enrich his framework, illustrating its applicability to both human and organizational brands on a global scale.
The book’s writing style is accessible and clear, making the intricate ideas presented within it accessible to a broad audience. Purohit’s seamless integration of diverse examples and concepts into a cohesive narrative enhances the overall readability.
A notable aspect of the book is Purohit’s transparency about his own journey. Inspired by the iconic Shah Rukh Khan, the author openly acknowledges failures in his 2023 pitching endeavors, underscoring the sincerity and authenticity of his commitment to the subject matter.
Devesh Purohit, a seasoned PR Consultant with a decade of experience and a Gold-Medalist in MAPR from Hinduja College, Mumbai, has meticulously crafted “Theory of Reference Building: Legacy Matrix” as a groundbreaking project. His intellectual property, Legacy Matrix, bridges the gap in strategic direction and tactical planning for those aiming to craft a brand legacy.
The book holds particular relevance for thought leaders, founders, CEOs, and artists aspiring to leave an indelible mark. Purohit’s Legacy Matrix stands as an invaluable resource for PR professionals, offering insights into PR strategy, brand building, and advocacy, transforming the role from mere presence building to influential power building.
In conclusion, “Pioneering Legacy Construction: Unveiling ‘Theory of Reference Building: Legacy Matrix'” is a sincere and earnest effort that beckons readers on a transformative journey, presenting a customizable blueprint for legacy building. Devesh Purohit’s contribution to the field of Public Relations is commendable, marking a paradigm shift that will undoubtedly redefine how we perceive and approach brand legacy.
14, Feb 2024
SBI General Insurance Company Ltd. inaugurates new branch Office in Udaipur, Elevating Customer Engagement
Udaipur, 14th February 2024 – SBI General Insurance Company Ltd., one of India’s leading insurance companies announces the inauguration of its new branch office in Udaipur. The new office space aims to elevate the standard of customer service, reinforcing the company’s unwavering commitment to delivering premium insurance solutions and unparalleled customer experiences.

This strategic initiative exemplifies SBI General Insurance’s dedication to adapting to the evolving needs of the community and further strengthening its foothold in Udaipur. The branch is relocated at 222/21, 4th floor, Raj Tower, Udaipur 313001. The newly located branch office will be a new touchpoint for the residents of the region to access SBI General’s comprehensive insurance solutions.
Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance Company Ltd. inaugurated the branch office in the presence of Mr. Bhupendra Joshi, Deputy General Manager – Udaipur AO, State Bank of India, Mr. Amit Singhal, Regional Head – North 2, SBI General Insurance Company Ltd. and other dignitaries from State Bank of India and SBI General Insurance Company Ltd.
This relocation marks a significant stride for SBI General Insurance, emphasizing its forward-thinking stance on insurance solutions. The relocated Udaipur branch is thoughtfully designed to cultivate a more convenient and accessible environment for both customers and partners. SBI General Insurance has consistently endeavored to add value for its customers by offering insurance products tailored to meet their diverse needs.
Mr. Kishore Kumar Poludasu, MD & CEO, of SBI General Insurance Company Ltd. said, “At SBI General Insurance, our commitment is to provide comprehensive insurance solutions and exceptional customer experiences to the residents and businesses of Udaipur. Our objective is to make general insurance available in every corner of the country at an affordable cost. The relocation of this branch office marks an important milestone in the company’s journey and represents a significant step towards achieving its vision of becoming the most trusted and preferred insurance provider in the region. We believe that our efforts will strengthen our relationships with our customers and contribute to IRDAI’s vision of ‘Insurance for all by 2047’.”
13, Feb 2024
Prime Video’s Grand Gesture of Appreciation: Watch Indian Police Force’s First Episode for Free

Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.
Directed by Rohit Shetty and Sushwanth Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.
13, Feb 2024
Meet Nandini: Sony Entertainment Television’s Strong Protagonist Who Challenges Dowry Norms, Raises Her Voice for Change
Mumbai, 13th February 2024
Bringing viewers content with a purpose, Sony Entertainment Television’s latest offering, “Kuch Reet Jagat Ki Aisi Hai” is a compelling drama that sees the homely, vivacious, and responsible Nandini, challenge the conventional Dahej Pratha that exists in our country. Shrouded in tradition, “dowry” is the price a woman pays with her dignity and Nandini’s stark demand – “mujhe mera dahej waapas chahiye”, paves the way for a story that matters. At the heart of “Kuch Reet Jagat Ki Aisi Hai” is Meera Deosthale’s portrayal of Nandini and her character serves as a beacon of strength, challenging age-old beliefs that demean the self-respect of women.

Set in the milieu of Gujarat, the show puts the spotlight on Nandini, who has been raised by her maternal uncle and aunt, played by Jagat Rawat and Sejal Jha. Deeply rooted in tradition, Nandini respects her elders, she’s well-read, and is progressive in her thoughts. Her Mama has taught her to question what she doesn’t understand, and Nandini does so fearlessly. Actor Zaan Khan essays the role of Nandini’s husband, Naren Ratanshi, while actors Dharmesh Vyas and Khushi Rajpoot play the roles of her in-laws, Hemraj Ratanshi and Chanchal Ratanshi. Despite the backdrop of a seemingly content married life, the show chronicles her courageous journey as she takes a stand against her in-laws and the custom of dowry, unveiling a poignant tale of resilience and empowerment.
“Kuch Reet Jagat Ki Aisi Hai” launches on 19th February and will air every
13, Feb 2024
Childhood Epilepsy: A Comprehensive Guide For Parents On Diagnosing And Treating Different Types
Mumbai – Childhood epilepsy can be a daunting and overwhelming diagnosis for parents, as it comes with a range of complexities and uncertainties. Understanding the different types of childhood epilepsy is crucial in providing the best possible care for your child. From absence seizures to focal onset seizures, each type presents unique challenges and requires tailored treatment approaches. Parents need to work closely with the experts to accurately diagnose the specific type of epilepsy their child is experiencing, as this will guide the most effective treatment plan.
Childhood epilepsy is a neurological disorder characterized by recurrent seizures. It can have a significant impact on a child’s development, cognitive function, and overall quality of life.
“While many children with epilepsy outgrow the condition as they age, some continue to experience seizures into adulthood. One of the most challenging aspects of childhood epilepsy is the unpredictability of seizures, which can disrupt daily activities and lead to social stigmatization. The management of childhood epilepsy often involves a complex regimen of medications and lifestyle modifications which can be burdensome for both the child and their family,” Said Dr Priyanka Tater, Neurologist, Zynova Shalby Hospital.
“When child has a seizure, parents can become overwhelmed. Two major reasons for this are difficulty in understanding seizures and concern about the child’s future. Normally, one part of our brain communicates with another using tiny electrical currents. Sometimes, there is a sudden storm during which these electrical currents become disorganized. This event is a Seizure. A seizure may produce varied symptoms. This depends on the part of the brain affected. Based on the symptoms, seizures have many different names. During an Absence seizure, the child stares off into blank space and becomes unresponsive. Sometimes the eyes may flicker during this episode. In Myoclonus, there are sudden jerks, usually of the upper part of the body. If the child is holding a toothbrush or a toy, it may fall from the child’s hand. Focal seizure means the electrical storm happens in a small part of the brain. In this case, the child has sensations or movements only in one body part. For example, only the right hand may twist or shake. Generalized convulsion is when an electrical storm takes over the entire brain. The whole body starts to shake violently. This kind of seizure is also known as a generalized tonic-clonic (GTC) seizure. Atonic Seizures are seen when there is a sudden loss of body power. This can cause a sudden fall called a “Drop Attack”. To categorize the seizures, doctoars may need MRI, EEG, and sometimes video-EEG monitoring. An MRI is a picture of the brain. An EEG measures electrical activity in the brain. If the EEG is done for 1 day or more with video-recording, it is called “Video-EEG monitoring,” Said Dr Siddharth Kharkar, Neurologist, at Lilavati Hospital.
“Upon receiving a diagnosis, the treatment plan for each child is customized to address their specific requirements. The management of seizures often involves the prescription of antiepileptic drugs. Determining the appropriate medication and dosage may require careful oversight by experts. In instances where medications are not effective, some children may undergo surgical interventions,” highlighted Dr Priyanka.
“There are more than 30 medications to treat seizures. Without knowing the seizure type, one cannot choose the right medication.80% of children become completely seizure-free with properly chosen medications. But, about 20% of children don’t stop having seizures, even with many medications. There are many life-changing options for such children as well. Just like medications, not all these treatments are effective for all children. The doctor has to choose the right treatment very carefully. Steroids may reduce EEG abnormalities, improve thinking, and stop seizures. Removal Epilepsy surgery means if the electrical storm comes from a small brain part, we remove that small part. Vagus Nerve Stimulation (VNS) is a small device, about the size of a matchbox. It is kept below the skin of the chest. It calms down abnormal brain activity. Precise diagnosis is essential in children to stop seizures,” said Dr Kharkar.