13, Feb 2024
Celebrate Valentine’s Day with Vaat Vaat Ma Adla Badali on ShemarooMe!
This Valentine’s Day, ShemarooMe, the popular streaming platform, is thrilled to announce the much-anticipated launch of its latest original web series, ‘Vaat Vaat Ma Adla Badali,’ set to premiere exclusively on 14th February 2024. The series features a stellar star cast including heartthrob of Gujarat Malhar Thakar and talented Puja Joshi along with Archan Trivedi, Vaibhavi Bhatt, Kalpesh Patel, Morli Patel, Shivani Bhatt in pivotal roles. The web series follows the romantic escapades of Anand (Malhar Thakar) and Khushi (Puja Joshi) as they navigate the complexities of modern-day relationships amidst traditional family values and expectations.
The inaugural season of ‘Vaat Vaat Ma’ kicked off with a unique blend of the Corona and lockdown themes, marking a groundbreaking experiment in the Gujarati entertainment landscape. With the introduction of ‘Vaat Vaat Ma Returns,’ the series infused additional entertainment and excitement through family drama. Now, as we approach Valentine’s Day, get ready for the new season and a new story brimming with twists and turns.
In this new season, Anand (Malhar Thakar) and Khushi’s (Puja Joshi) love story encounters various challenges. Anand, with dreams of a political career, resides with his lively family in Pol Ahmedabad. Anand’s father, Paresh bhai, eagerly pushes him towards marriage. Anand devises a plan to reject Khushi, the girl his father has arranged for him to meet, but eventually finds himself falling in love with her. The tapestry of cultures unfolds as Anand’s family, deeply entrenched in the vibrant Pol culture, stands in stark contrast to Khushi’s family, which radiates sophistication. Despite initial rejections, Anand remains determined to win Khushi’s heart. Ultimately, the couple, undeterred by parental disapproval, tie the knot and attempts to reconcile their families by moving into each other’s homes. The collision of these worlds promises a rollercoaster of emotions and unlimited entertainment.
Reflecting on ‘Vaat Vaat Ma Adla Badali’, Malhar Thakar expressed, “Being part of ‘Vaat Vaat Ma Adla Badali’ has been an enriching experience for me. The series delves into the essence of love and relationships in a culturally rich setting, offering viewers a delightful blend of drama, romance, and comedy. The new season has a series of amusing and unpredictable events that will leave viewers eagerly anticipating each new episode. I am grateful for the opportunity to collaborate with ShemarooMe and the talented team behind this project.”
Puja Joshi shared, “Playing Khushi is a delightful experience as she is strong-willed, open-minded, and health-conscious—traits that personally resonate with me. I appreciate the emphasis on family values in the storyline. Working with the entire cast has been a joy; we have had so much fun on set that we used to often lose track of time. Malhar and I share a fantastic off-screen camaraderie, almost like best friends. This comfort and enjoyment off-screen, I believe, naturally reflect in our onscreen chemistry.”
Exciting news for ShemarooMe viewers! ‘Vaat Vaat Ma’ and ‘Vaat Ma Returns’ will be available for free from 8th February to 21st February only on ShemarooMe. It’s the perfect chance to binge-watch all three seasons and celebrate Valentine’s Day with your loved ones.
Watch ‘Vaat Vaat Ma Adla Badali’ on 14th February only on ShemarooMe
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- By Rabindra
13, Feb 2024
Pepe Jeans Partners with Algonomy for Next-Level Analytics and Optimization
BENGALURU, India, Feb. 13, 2024 /PRNewswire/ — Pepe Jeans, the iconic fashion and denim brand rooted in the vibrant culture of Portobello since 1973, proudly announces its strategic collaboration with Algonomy. In an exciting venture, Pepe Jeans India has chosen Algonomy’s Merchandise Analytics technology platform to elevate its operational efficiency, enhance customer experiences, and drive profitability in an ever-evolving market landscape.
Algonomy Logo
Leveraging Algonomy’s state-of-the-art Merchandise Analytics platform, Pepe Jeans India will unify its data sources to make informed decisions. The integrated platform will provide a comprehensive analytical and predictive view across various facets, including sales, inventory, buying, assortment, pricing, promotions, operations, and other key performance indicators (KPIs).
Additionally, the platform offers self-service capabilities, empowering Pepe Jeans India to create new analysis within the Merchandise Analytics solution, fostering a culture of data-driven decision-making.
With the platform’s machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand. This greatly helps it optimize markdowns by considering historical sales, product lifecycle, inventory availability, events, and other relevant factors.
Manish Kapoor, MD & CEO at Pepe Jeans India, expressed enthusiasm about the partnership, stating, “Thanks to our collaboration with Algonomy, Pepe Jeans India is taking a bold step towards a future of data-driven success. The Merchandise Analytics platform is a game-changer, providing us with a comprehensive and predictive view across crucial aspects of our business. From sales and inventory to pricing and promotions, the platform’s capabilities empower us to make informed decisions and enhance customer experiences.
Additionally, the self-service features will foster a culture of innovation within our team, and the machine-learning capabilities will revolutionize how we optimize pricing strategies. Exciting times are ahead for Pepe Jeans India, and we’re thrilled to have Algonomy as our strategic partner in this journey.
“Collaborating with Pepe Jeans India is a testament to the transformative power of Algonomy’s Merchandise Analytics platform. Our cutting-edge technology is set to revolutionize how Pepe Jeans India approaches operational efficiency, customer experiences, and overall profitability. By unifying data sources and providing a predictive view across key performance indicators, we’re enabling Pepe Jeans India to make strategic decisions with unprecedented precision. We’re excited to be the driving force behind Pepe Jeans India’s journey to success in a dynamic market landscape.” said Amit Agarwal, SVP – Sales & Business Development (APAC & MEA) at Algonomy
13, Feb 2024
Merakii Group Shines as Exclusive Media Partner for World Vaishnav Convention 2024 Featuring Prime Minister Narendra Modi
Merakii Group, a prominent marketing communications agency, is proud to announce its success as the exclusive media partner for the World Vaishnav Convention 2024 organized by Gaudiya Mission. The convention, held from February 6th to 8th at Bharat Mandapam, Pragati Maidan in New Delhi, marked the 150th Birth Anniversary of Srila Bhakti Siddhanta Saraswati Goswami
Prabhupad. The event was graced by the presence of Shri Narendra Modi, Prime Minister of India, who attended as the Chief Guest and launched the Commemorative Coin and Postal Stamp.
As the exclusive media partner, Merakii Group played a pivotal role in amplifying the reach of this historic event, capturing the essence of the spiritual celebration, and promoting the teachings of Srila Prabhupada to a global audience.
The convention, an annual gathering of Vaishnavism devotees worldwide, featured a series of events, including the launch of a commemorative coin and postal stamp, a Nagar Sankirtan Procession, spiritual discourses, cultural programs, and the soul-stirring Sri Harinam Sankirtan. Merakii Group’s strategic approach ensured extensive communications, reaching individuals from diverse backgrounds and contributing to the success of the convention.
“We are honored to have been the exclusive media partner for the World Vaishnav Convention 2024. The convention’s success is a testament to the dedication of the Gaudiya Mission and the inspiring legacy of Srila Prabhupada. We are proud to have played a role in spreading these profound teachings globally,” said Ms. Bhagyashree Singh, Director and CEO at Merakii Group.
Mr. Prithviraj Kasana, Director at Merakii Group, “Our partnership with Gaudiya Mission for the World Vaishnav Convention was a truly enriching experience. Being part of an event that celebrates spirituality, cultural heritage, and unity has aligned with our agency’s values. We are proud to have played a role in conveying the convention’s message to a global audience. ” In addition to its role as the media partner for the convention, Merakii Group remains committed to support initiatives that align with its values of community service and promoting positive change.
13, Feb 2024
DULCIA ART presents Legends- A Retro Musical extravaganza
Bengaluru India 13 February 2024– DULCIA ART presents a new series “LEGENDS” and the first episode will be a musical tribute to the legendary singer Kishore Kumar, on 25th February at Dr.B R Ambedkar Bhavan at 6 PM, . This will be a dedicated musical evening on his unique melodies, and the songs will be presented by three well established artists, Prashant Naseri, Ravindra Shinde & Shifa Ansari, they will be accompanied by some of the India’s best instrumentalists and the renowned anchor Sandeep Panchwatkar will host the show. These singers will be presenting some rare gems from Kishoreda’s collections, along with many popular ones. Kishore Kumar. Kishoreda, unarguably is the most versatile and one of the best multi-genre, singers India has ever produced. In this 3.5 hours, well systematically designed, and craftly curated concert, you will be listening to some of the timeless songs of Kishore da composed by such luminaries as S D Burman, Khayyam, Rajesh Roshan, Laxmikant Pyarelal, R.D. Burman, Bappi Lahiri, and Kalyanji Anandji, among many more.
Known primarily for his gifted, effortless, and vibrant singing, Kumar was actually a complete entertainment package in Hindi films — being also an accomplished actor, lyricist, composer, producer, director, screenwriter — and both on and off screen, its biggest eccentric. From “Khwab ho tum ya koi haqeeqat” to “Pal pal dil ke paas”, “Zindagi ke safar mein maqam” to “Khaike paan Banaraswala”, and “Khilte hain gul yahan” to “Kya yehi pyar hai” , Kishore Kumar’s mellifluous voice still reverberates for stars from Dev Anand to Dharmendra, Rajesh Khanna to Amitabh Bachchan, and Shashi Kapoor to Sanjay Dutt, in a range of emotions, moods and situations. Kishoreda has nearly 3,000 songs (including a duet where he sings the female side in falsetto) from 1,200 odd films, he also went on to act in about 90 films between 1946 and 1982.
Prasanth Naseri is a world record holder in non-stop singing of 165 songs of Kishore Kumar in 16.5 hours. He has been in this musical industry for more than 2 decades and have performed at more than 15000 venues. Ravindra Shinde has been a “de-facto” Kishore Kumar singer for the several decades now and has enthralled many many audiences through his impeccable style. Shifa Ansari has been performing with almost all the leading singers in this industry. These singers will be well supported by a 15 highly experienced and well known instrumentalists, which also include, one of the India’s best string-groups – Cochin Strings.
Rajeev Gopalakrishnan who directs the event says, “This will be a real musical treat for the true Kishore da fans, having some of his “not-so-heard” but “must-heard” songs too. The event will be a musical travel through kishore da’s various melody genres, where his unique and adorable rendering styles as well as the tonal variances are re-presented, lively. It will be a different musical experience altogether “
DULCIA.ART is a start up in the creative industry space, mainly working on the portfolios of Artists and Artisans business consulting, International artistic Collaborations , and themed Live Events. Having presences in Bangalore, Munich, Budapest and San Diego.
LEGENDS by DULCIA.ART will be at Dr.B R.Ambedkar Bhavan Millers road on February 25, 2025, from 6 PM onwards.
13, Feb 2024
Shana Susan Ninan Appointed Cluster Director Of Marketing
Hyderabad, 12th February 2024 – SAMHI Hospitality has announced the appointment of Shana Susan Ninan as Cluster Director of Marketing for their 17 Marriott hotels in India. With an impressive career spanning 16 years, Shana brings a wealth of experience and expertise to enhance the portfolio of Marriott brands such as Sheraton, Renaissance, Courtyard by Marriott, Fairfield by Marriott, and Four Points by Sheraton are spread across 9 cities. In her role, Shana will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies, and ensure seamless Brand Integration across the diverse portfolio of SAMHI-MI hotels.
Shana’s professional journey includes pivotal roles in flagship hotels, professional colleges, and media establishments. Her last assignment was with Hyatt Hotels Corporation, where she served as the Director of Marketing for Kerala, contributing significantly to the brand’s success. She also played a significant role in overseeing the pre-opening of the Grand Hyatt Kochi Bolgatty and Hyatt Regency Thrissur and Trivandrum. Academically, Shana holds a Master of Arts in Media and Communications from English and Foreign Languages University, Hyderabad, and has studied Development Communications at the Tata Institute of Social Sciences (TISS), Mumbai. Known for her passion for training, Shana excels in nurturing Marketing Communication and brand personnel.
Beyond her professional pursuits, she is an avid lover of books, writes poetry, and engages in intelligent conversations on culture, art, travel, and education. Shana actively participates in social and humanist activities, enjoys traveling and trekking, and finds joy in reviewing books and exploring new places to recommend.
13, Feb 2024
Tata Motors and Bandhan Bank sign MoU
Bengaluru, 12th February 2024: Tata Motors, India’s largest commercial vehicle manufacturer, has signed a Memorandum of Understanding (MoU) with Bandhan Bank, one of India’s fastest-growing private sector banks, to offer convenient financing solutions to its commercial vehicle customers. Under this collaboration, Bandhan Bank will offer financing across the entire commercial vehicle portfolio and customers will benefit from the bank’s wide network and specially curated easy repayment plans.
Commenting on this partnership, Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors, said, “We are delighted to announce our partnership with Bandhan Bank through this MoU, which represents a major milestone in our commitment to providing seamless financing solutions to our customers. This partnership reflects our commitment to providing accessible and efficient financial solutions, empowering our customers to achieve their business goals with ease. Together, we look forward to driving greater convenience and support for our valued commercial vehicle customers.”
Speaking on this announcement, Mr. Santosh Nair, Head, of Consumer Lending & Mortgages, Bandhan Bank, said, “Bandhan Bank is pleased to partner with Tata Motors to offer seamless vehicle financing solutions. This association reflects our dedication to serving the diverse financial needs of commercial vehicle customers. We are confident that this collaboration will enable us to extend our reach and provide tailored financing options to support the growth of businesses in the commercial vehicle segment.”
Tata Motors offers an extensive range of sub-1-tonne to 55-tonne cargo vehicles and 10-seater to 51-seater mass mobility solutions, ranging in small commercial vehicles and pickups, trucks, and bus segments to address the evolving needs of logistics and mass mobility segments. The company ensures unparalleled quality and service commitment through its extensive network of 2500+ touchpoints, manned by trained specialists and backed by easy access to Tata Genuine Parts.
13, Feb 2024
This Valentine’s Day send love through Amazon.in; choose from 1200 bouquet options
Bangalore, 13th February 2024: With Valentine’s Day around the corner, surprise your loved ones with fresh premium quality flower bouquets with Amazon’s new and reliable service across more than 3000 pin codes in 20 cities. Customers will get options to choose from a wide selection of 1200 bouquets featuring over 30 varieties of flowers, ensuring that every customer finds the perfect arrangement to suit every occasion. To ensure that the customers can make the most of this season of love, Amazon.in is providing same day delivery option with up to 60% off, no cost EMI on select cards for orders above INR 3000 along with up to 10% instant discount on select debit and credit cards.
Starting from just INR 379, each bouquet is meticulously crafted by expert florists, showcasing elegant designs that add a touch of sophistication. In addition to bouquets, the customers can uncover the ideal floral gesture to express their affection with finest, hand-selected long-stemmed roses available in a variety of colors.
K.N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India, reaffirmed the company’s commitment to delivering exceptional customer experiences and said, “We are thrilled to introduce fresh flower bouquets on Amazon.in, offering customers a convenient and reliable destination with more gifting options to choose from. This service will be available across 3000 pin codes and will cater to the diverse needs and preferences of customers in these locations. We have expert florists who will provide a wide array of exquisite designs and floral arrangements ensuring the best quality to create that perfect moment”.
13, Feb 2024
CK Birla Hospital collaborates with Saqsham Orthopedics to install the Premium Tower
New Delhi, 13 February 2024: CK Birla Hospital, a multispecialty hospital in Gurgaon, enabled by Saqsham Orthopedics, has installed the ArthroVIMS imaging system for their surgeons in the arthroscopy and sports medicine department. The Premium Tower 7K by VIMS will be the most tech-advanced visualization system used in minimally invasive arthroscopic surgeries. The adoption of such novel technologies aligns with the greater need to provide ethical, compassionate, and patient-centric healthcare, in the country.
Speaking on the installation of ArthroVIMS, Dr. Reetadyuti Mukhopadhyay, Chief Arthroscopy, Sports Injury and Shoulder Surgeon, CK Birla Hospital, Gurgaon, said, “With the evolution of diagnostics and precision medtech today, arthroscopic and minimally invasive surgeries involve intricate, delicate methods and warrant a need for safe and advanced medical instruments that can ensure a seamless surgery and improved patient experience. The intervention of high-quality precision med devices improves the access, visualisation and the resulting accuracy of surgery on the target location.”
The simple ergonomic design renders the ease of video imaging to surgeons during an optimized surgery through a clear 7K UHD resolution of 3780 Pixels. Packed with advanced features, ArthroVIMS offers an image quality that is 4 times higher than the gold standard resolution. It comes along with a directional system with a rotation angle of 170° to – 170° for 30° wide cameras used during surgeries. This will support enhanced healthcare delivery and patient outcomes in arthroscopy.
With this new device, the organisations are ready to usher in a new age of surgical excellence and patient-centered care in arthroscopy and sports medicine. The installation is an important step towards achieving the hospital’s goal of improving healthcare access through precision medical technologies and innovative minimally invasive procedures. It will also include comprehensive technology training and support for the surgeons on the Premium Tower 7K.
13, Feb 2024
Lexicon Institute of Media and Animation and Frameboxx 2.0 Present a 3-Day Free Certification Workshop on Adobe Premiere Pro on Adobe Premiere Pro
Pune, February 12, 2024: Lexicon IMA, in collaboration with Frameboxx 2.0, is excited to announce a 3-day Free Certification Workshop on Adobe Premiere Pro, following the success of the 5-day Adobe Photoshop workshop held in December. This workshop aligns with the mission of Skill India, emphasizing the development of essential skills for the workforce.
The 3-day workshop is set to be a comprehensive exploration of Adobe Premiere Pro, a pivotal tool in the field of media and animation. The workshop will be spearheaded by Mr. Ajay Popalghat, a distinguished VFX Expert. Participants can anticipate a deep dive into the software’s functionalities, and creative storytelling techniques, and engage in informative Q&A sessions that promise to enhance their proficiency.
The workshop by Lexicon IMA is a strategic move to bridge the gap between industry demands and the skillsets of the professionals. This proactive approach towards skill development aims to boost India’s self-reliance and contribute to the overall improvement of employment rates.
Ms. Dipta Joshi, Principal, Lexicon IMA, said, “Our commitment to creating the next generation of thought leaders is reflected in our workshops. These initiatives enhance technical skills and foster innovation and entrepreneurship among individuals, empowering
them to thrive in the landscape of media and animation.”
Lexicon IMA will consistently organize similar workshops, establishing a continuous learning ecosystem for individuals aiming to stay ahead in the competitive field.
13, Feb 2024
Samosa Singh launches its first Ad film with Sunil Grover
National, 13th February 2024: Samosa Singh, a pioneer of the Indian Snacking Industry, is excited to announce the launch of its first advertisement film, which stars the incredibly brilliant Indian actor and comedian Sunil Grover. The film captures the spirit of delectable samosas via a light-hearted, and funny narrative.
The one-minute commercial highlights Sunil Grover’s great comic timing and pleasant attitude, which aligns with the commitment of Samosa Singh to produce high-quality delicious samosas. The film showcases the thrill and excitement that is accompanied by the nostalgia of childhood.
“This association is more than simply a marketing campaign; it’s a celebration of Samosa Singh’s joy, flavor, and originality in every bite. We feel that this collaboration would not only make the audience laugh but also leave a lasting taste and impression, underlining Samosa Singh’s dedication to offer delight with crispy, savory samosa” added Shikar Singh, Founder, Samosa Singh.
Nidhi Singh, Co-founder, Samosa Singh, said “We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special. His wit and charisma perfectly complement the ethos of our brand, and we feel this partnership will appeal to our target audience.”
With every passing year, Samosa Singh has always been at the forefront of creating unique and delicious samosa experiences, and their recent collaboration with Sunil Grover demonstrates their dedication to providing not only amazing cuisine but also an enjoyable adventure for their potential and existing customers.
