31, Jan 2024
Motorola Unveils “Flip into the Future” Campaign
Mumbai, 31st January 2024: Motorola, India’s best 5G smartphone brand proudly presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the stylish Pantone® Colour of the Year 2024- Peach Fuzz. This campaign is India’s first digital marketing campaign by any smartphone brand that uniquely blends hyper-realistic CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature. Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays the role of an enabler to look into the future.
Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three captivating CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow. These hyper-realistic environments, blending technology and imagination, spark curiosity about the limitless potential that lies ahead, infused with the warmth of the Peach Fuzz color.
In a strategic move, Motorola India embraces the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.
Sharing his views, Mr. Shivam Ranjan, Marketing Head, Motorola APAC said, “At Motorola, innovation is an integral part of our brand, whether in terms of color, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone® color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience. We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”
Mr. Ajay Kulkarni, Director Growth – Barcode Entertainment, echoes “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience. Co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,” said Sonia Sarashetti, Director Influencer Content at Barcode Entertainment.
The “Flip into the Future” campaign reinforces Motorola India’s dedication to staying at the forefront of innovation, challenging traditional marketing norms, and embracing new-age strategies to captivate and connect with its audience.
Exemplifying a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all. Additionally, the new motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals stand out from the crowd. With its iconic flappable design, the razr40 ultra boasts the world’s largest external 3.6-inch pOLED display with its fastest 144Hz refresh rate, with 1100nits peak brightness. This flip phone is super slim when folded and has a gapless design, owing to its industry’s 1st dual axis teardrop hinge design thus ensuring the phone is also infinitely flexible at multiple flex angles. When opened, the phone has a nearly creaseless 6.9” pOLED display with up to 165Hz refresh rate and 1400nits of Peak brightness. This iconic flip phone is equipped with a powerful Snapdragon® 8+ Gen 1 SoC, ensuring a seamless experience. The motorola razr40 ultra transcends generations and demands attention, exemplifying the harmonious Pantone Color of the Year 2024.
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- By Rabindra
31, Jan 2024
Architectural brilliance takes centre stage! Unveiling AD India’s 100 honourees
Mumbai, 20th January 2024: AD India, the ultimate design authority published by Condé Nast India, hosted its annual architecture and design event, AD100. In association with Asian Paints and supported by AXOR, NEYTT and National Centre for the Performing Arts (NCPA), the annual list selected by Architectural Digest rounds up the best 100 design studios and architectural practices from India and the subcontinent. The winners were honoured at an exclusive event held at NCPA Mumbai, India’s premier cultural institution. The NCPA hosts more than 700 events each year in the fields of music, dance, theatre, film, literature and photography making it India’s largest and most holistic performing arts centre. AD was delighted to host AD100 2024 at this iconic building to celebrate excellence in design, architecture, and innovation in India. This year, the AD100 trophy, designed by Case Design, is produced by a radical new Goa-based firm called SolarPunk Futures with sustainable material and processes, and colour by Asian Paints.
Over the years, AD100 has become the most talked-about event in the industry that pools together a diverse range of talent: from the most revered names from the realms of architecture, and interior and landscape design to the tastemakers shaping the creative culture of the country. AD revealed the names of the 100 firms who have been working tirelessly to carefully restore heritage buildings and create intimate residential spaces, impactful public buildings, and lush landscapes. This year as well, AD casts a wider net in search of talent outside of the siloes of Mumbai and Delhi, looking more actively for excellence from other cities and towns, including Ladakh, Chennai, Pune, Goa and Kozhikode. Diversity and inclusivity are key to our storytelling at AD.
The AD100 list was meticulously researched and handpicked by the AD team. The exclusive evening witnessed the attendance of some of the most renowned mavens from the fields of interiors, architecture, culture, art, fashion and design.
“Asian Paints has always been a fervent supporter of design, Indian craft, and architecture. We take pride in endorsing the AD100, honouring the zenith of creative achievement. We applaud the artisans whose meticulous craftsmanship infuses life into every creation and proudly unveil the new INK Jaipur collection – an extraordinary blend of bespoke and diverse embroidery, screen, and block printing techniques, shaping a new era of artistic expression to take Indian design to new paradigms.”– Amit Syngle, Managing Director & CEO, Asian Paints Ltd
“I am absolutely thrilled to host this year’s AD100 at the beautiful and historic NCPA in Mumbai. It is an honour that I get to witness and participate in the excellence that is the AD community. This year’s list features the usual suspects who churn out brilliant projects consistently and also 13 new names from across the country doing revolutionary work. A massive congratulations to everyone who made it to the list! I am also happy to share that the trophies this year are made out of 100% sustainable material and processes. These special pieces are a representation of the partnership between Asian Paints, SolarPunk Futures, Case Design, and of course AD.”- Komal Sharma, Head of Editorial Content, AD India
Each year, at AD100, AD recognizes the works of a handful of architects and designers pushing the boundaries of creative excellence, while remaining true to their roots. Each of the projects celebrated are deeply informed by both their context and site, but moreover, they create new spaces for the public to build connections, have enriching experiences and find a community.
- Andagere Architects for the Samrakshan project | Vernacular Architecture
Based on the outskirts of Bangalore, Andagere Architects, an AD100 firm, led by Ajith Andagere run a project called Samrakshan India designed for the preservation and conservation of vernacular architecture in rural India. Under this project they research, document, refurbish and update rural homes in their original form and materiality. Often families prefer to simply raze these homes to the ground because it’s easier to build modern new concrete and glass structures, but Andagere takes the difficult route, one that is sustainable and also preserves a heritage way of life.
- Prabhakar Bhagwat for Parimal Gardens, Ahmedabad | Public garden and landscaping
The genesis of the Parimal gardens can be traced back to the 1950s when Ahmedabad thrived as a center of art and culture. Most recently, it was redesigned in August 2022 by Prabhakar Bhagwat, an important Indian landscaping firm, under the Pratiti Initiative, (funded by a local pharmaceutical major, Torrent). Elements from the original design are retained, including a bougainvillea arbour, fountains, and the lake, and new features include seating along the outer periphery, an art installation, a meditation pavilion, a gymnasium, a pet park, and an amphitheatre. Parimal Gardens masterfully emphasize a deeper bond between the garden and the city, and how important it is for our major cities to have a public, green space right in the heart of the metropolis.
- SNK | Somaya & Kalappa Consultants for Cathedral and John Connon School Fort, Mumbai | Restoration
Adding to SNK’s already illustrious restoration portfolio is their most recent work for the Cathedral and John Connon School at Thomas House (erstwhile Kodak House) in Mumbai’s Fort neighbourhood. Cathedral School is a very respected school of South Bombay with a strong alumni. As the student population grew over the years, the school’s management, instead of building an entirely new school, took on the challenge to restore Thomas House, a 19th-century neoclassical structure across the street from their existing building, and transform it into a school. This project reflects the adaptive reuse of a load-bearing brick-and-stone composite structure from a bank to a school. “This will hopefully be a catalyst for upgradation of all other heritage structures along the DN Road streetscape in the historically rich and dense Fort precinct,” says Brinda Somaya.
AD100 HALL OF FAME
| HALL OF FAME | ||
| SR. NO | NAME OF FIRM | NAME OF PRINCIPAL ARCHITECTS |
| 1 | Adil Ahmad | Adil Ahmad |
| 2 | Architect Hafeez Contractor | Hafeez Contractor |
| 3 | Kavita Singh Interiors | Kavita Singh |
| 4 | Matharoo Associates | Gurjit Singh Matharoo |
| 5 | Matra Architects | Verendra Wakhloo |
| 6 | MICD Associates | Channa Daswatte, Murad Ismail |
| 7 | Nozer Wadia Associates | Nozer Wadia |
| 8 | RMA Architects | Rahul Mehrotra, Robert Stephens, Nondita Correa Mehrotra, Payal Patel, Romil Sheth |
| 9 | Studio Mumbai | Bijoy Jain |
| 10 | Vikas Dilawari Architects | Vikas Dilawari |
| 11 | Pinakin Patel | Pinakin Patel |
31, Jan 2024
Best HRMS platforms Building a strong work culture
Gone are the days of HR drowning in paperwork. Today, a symphony of digital tools like HRMS (Human Resource Management Systems) are conducting organizations toward better hiring, happier employees, and smoother workflows.
No more manual madness – automation is the new maestro, streamlining everything from recruitment to retirement. From multinationals to mom-and-pops, every business is dancing to the rhythm of HR tech, unleashing efficiency and insights with every step.
So ditch the data drudgery and let HR software orchestrate your workforce. It’s time to hit the high notes of employee experience!
The companies mentioned below have created some incredibly powerful software that solves serious internal challenges for businesses of all sizes and industries.
Workline
Workline is a unique SaaS HRMS that is built from the bottom up according to your specific requirements. Workline’s extensive HR modules, enterprise-grade security, and potent analytics make it a formidable instrument for company transformation, as relevant to retail as it is to factories and IT enterprises.
Zoho People
The cloud-based HRMS platform Zoho People provides HR managers with comprehensive HR solutions, including workforce management, employee database maintenance, and benefits program administration. It is an easy-to-use yet feature-rich HR software that helps the HR staff handle difficult HR duties with ease.
Keka
Keka is an Indian contemporary HR software company that was founded in 2014 and handles employee engagement. It provides solutions for payroll management, leave management, attendance monitoring, and time tracking. HR directors can make educated decisions and design experiences using Keka that support workers’ continued engagement and productivity at work.
Darwin Box
Darwin Box acts as an end-to-end HCM platform that helps organizations automate HR processes including recruitment, onboarding, and core transactions. The program assists HR directors in managing payroll, performance, and employee engagement initiatives in addition to automating essential HR procedures. In the HR software sector, Darwin Box is a well-known brand that helps businesses achieve their objectives instantly.
HROne
HROne is a remarkably user-friendly HCM platform that assists you in creating a great work atmosphere in addition to automating HR procedures. HROne gives your HR staff the tools they need to maximize workforce management thanks to its extensive expertise in the HR software sector.
31, Jan 2024
Pre-Budget Quote: Kaushik Das, Founder and CEO of AAONXT
Kaushik Das, Founder and CEO of AAONXT, East India’s premier OTT platform.
“As a representative of the beauty sector, we eagerly anticipate the forthcoming budget to act as a catalyst for transformative growth and sustainability. The beauty industry in India stands at the precipice of innovation and evolution, and our expectations harmonize with the broader goals of fostering a thriving and resilient sector.
Given the distinctive characteristics of our sector, we advocate for targeted measures. It is our sincere request to the government to consider incentives that champion research and development in clean beauty formulations, aligning seamlessly with global trends and consumer preferences. We also encourage investment in the development of eco-friendly packaging solutions, positioning the Indian beauty sector as a responsible contributor to environmental conservation.
Recognizing the pivotal role of skilled professionals in our industry, we emphasize the need for skill development initiatives tailored specifically for the beauty sector. Focused training programs incorporating the latest techniques and trends will not only empower individuals but also bolster the overall competitiveness of the sector on a global scale.
Sustainability in formulations and ingredients remains a paramount focus, and we eagerly anticipate measures that encourage businesses to adopt green technologies. Incentives for the adoption of sustainable practices will not only accrue benefits for individual companies but also contribute to the industry’s collective efforts in building a greener future.
Moreover, we advocate for a streamlined tax structure and the reinforcement of compliance norms and safety tests to ensure consumer safety within the beauty sector. Strengthening regulations on labels, transparency about ingredients for all brands, and a stringent focus on high-quality ingredients will fortify entrepreneurship, foster the creation of safe products, and contribute to overall economic growth.
In conclusion, the beauty sector looks to the government to craft a strategic and sector-focused budget that recognizes and addresses the unique challenges and opportunities within our industry. We firmly believe that a forward-looking budget will propel the beauty sector to new heights, solidifying its role as a key contributor to India’s economic resurgence.”
31, Jan 2024
ERM appoints Mollshree Garg as the new Managing Partner India
Mumbai/New Delhi, 31st January 2024: ERM (Environmental Resource Management), the world’s largest advisory firm focused solely on sustainability, has announced the appointment of Mollshree Garg as the Managing Partner India. Mollshree brings with her over 24 years of experience in consulting specializing in business transformation, sustainability, ESG, growth strategy, and various stages of the M&A life cycle. Her diverse experience spans across key global markets including the US, UK, Europe, and Asia Pacific, giving her a rich understanding of different business environments.
Commenting on Mollshree’s appointment, Nat Vanitchyangkul, Regional CEO, Asia at ERM said, “It gives me immense pleasure to welcome Mollshree to ERM. At ERM sustainability is our business and over the last 50 years, we have partnered with clients to help them operationalize sustainability at pace and scale, through our unique combination of strategic transformation and technical delivery capabilities. We believe we are on the brink of a transformative journey in India, and I am confident that Mollshree’s leadership will be pivotal in shaping our narrative in the industry. Her expertise will not only reinvigorate our brand image but also foster deeper, more meaningful relationships with our stakeholders.”
Mollshree Garg, Managing Partner India, ERM said, “As I embrace the role of Country Managing Partner for ERM in India, I am acutely aware of the dual strategic challenges businesses face today: driving profitable revenue growth while accelerating the integration of sustainability into their core strategy and operations. At ERM, our approach is holistic, working at all organizational levels. From formulating strategies to win in this evolving marketplace to financing the transition towards a sustainable economy, our focus is comprehensive. We are committed to creating sustainable products and supply chains, and to embedding sustainability into the daily operations of our clients. My vision for ERM India is to be at the forefront of this transformation, leading the way in sustainable development and innovation. We are not just consultants; we are active partners in building a future where economic growth and environmental responsibility go hand in hand.”
An alumnus of Miranda House, Delhi University, Mollshree holds an MBA in Strategy and Analytical Finance from Indian School of Business, Hyderabad. She also holds certifications from NYU in Advancing Sustainability, and Sustainability & Climate Risk from GARP. Prior to joining ERM, she worked with consulting firms KPMG and Deloitte as the Deal Advisory and Strategy Partner and Senior Manager Strategy Consulting respectively, where she worked closely with large private equity clients, helping them enhance their portfolio and portfolio company level ESG performance. This included aiding Impact funds in developing robust impact measurement and management frameworks at the intersection of ESG and Impact. She has also delivered numerous market entry, growth, ESG Strategy, decarbonization and cost takeout engagements. Mollshree has experience across industry sectors, with a special interest in Industrials, Credit & Risk and Technology.
Mollshree is also an avid writer and blogger with a reputation as a well-published thought leader in Consulting and industry circles.
31, Jan 2024
Pre Budget Quote – Apurv Modi, Managing Director & Co-Founder, ATechnos Group
Apurv Modi, Managing Director & Co-Founder, ATechnos Group.
“With an emphasis on prospective economic advantages, the budget year is predicted to be advantageous to taxpayers for salaried, startups and industrialists. The salaried class expects the government to provide long-term benefits in the upcoming budget, such as healthcare and maternity and post-retirement benefits while startups has become the backbone of the nation and expecting to get more advantages on cross broader business as well intra-business taxation, Bharat is on the pace Of become leader in Technology and healthcare space and upcoming budget has to be more inclined towards nation growth.
Technology companies will be ramping up their workforce as India brings on reforms in FDI, defence, and satellite tech with new launches in 5G and schemes to help SMEs. Technology enhancement in different sectors will spike demand for a specialised workforce, so skill-based hiring will win next year.”
31, Jan 2024
A Healthful Affair: Kavita Devgan Hosts High-Tea
January 31, 2024, New Delhi
India is a fast-growing market for American pistachios as consumers here find out more about the health benefits of regularly consuming these delectable nuts.
The Indian office of American Pistachios Growers (APG), organized a knowledge session to talk about the nutritive properties of pistachios on January 24, 2024, in New Delhi. The event was attended by a diverse consumer group including nutritionists, media professionals, business entrepreneurs, and lifestyle influencers.
The session especially focused on a recent study conducted by Cornell University and published in the journal Nutrients that found that pistachios have a high antioxidant capacity. The antioxidant capacity of pistachios rivals that of popular antioxidant-containing foods, including blueberries, pomegranates, cherries, and red wine. The researchers used two different methods to measure the antioxidant potential of pistachios – Oxygen Radical absorbance Capacity (ORAC) and Cellular Antioxidant Activity (CAA) – and found that pistachios have very high levels of antioxidant activity.
Generally, most health professionals recommend antioxidants from food sources to help protect healthy cells from free radical damage in the body.
Pistachios are one of the very few foods high in antioxidants that are also a complete protein. This makes them perfect for people who want a more plant-based diet. Research conducted and published in 2020 has shown that California-grown pistachios are a complete protein; which means that they contain all 9 essential amino acids that your body needs. These types of complete proteins are only found from animal sources. Vegetarians need to balance this with supplements. Pistachios are a natural source.
Pistachios are also low in calories when compared to other nuts. One serving of pistachios (49 nuts) is only 160 calories making them a great anytime guilt-free snack.
Speaking on the occasion Ms. Kavita Devgan a leading Dietitian, holistic health consultant, and eminent writer said “We live in challenging times, and it is important to consciously include superfoods rich in antioxidants in our diet to help protect our bodies from free radical damage. Equally important is ensuring an adequate daily intake of protein, as it serves as the building blocks for muscle regeneration and repair. American pistachios have both of these powers. Since they are shelf-stable and easily portable, I suggest consuming a handful of American pistachios daily by all”.
Speaking on the Indian market Mr. Sumit Saran, In-Country Marketing Representative of American Pistachios Growers remarked. “We have seen tremendous demand for American pistachios, as people are getting more aware. They are great as a snack or as an ingredient. American pistachios are available on all major e-commerce platforms or with major dry fruit retailers. All consumers have to do is search for California pistachios.
31, Jan 2024
Hubilo creates captivating and interactive webinars using Agora
In an age of interconnectivity and collaboration, the need for communication tools that are both inclusive and efficient is at an all-time high. Organizations are exploring live streaming and webinar management services to effectively transcend language barriers to connect seamlessly with a global audience. These services play a vital role in ensuring a smooth and engaging virtual event experience for both hosts and participants. The immediacy and features of live streaming enable real-time connections with diverse audiences globally, fostering opportunities for international growth and collaboration.
The Problem
Lag, latency, and lack of interactivity during webinars
With growth, Hubilo ran into reliability and quality issues with their previous real-time service provider. Hubilo faced constant streaming issues like lag and latency and were unable to provide full, real-time interactivity between the speaker and the audience. Additionally, the previous video streaming provider’s lack of extensibility forced Hubilo to slog through labor-intensive integrations for various features for video quality enhancement, noise suppression, and transcription. Using multiple integrations and applications made it difficult to monitor and moderate live webinar sessions, which resulted in increased customer complaints. Hubilo needed a reliable webinar streaming solution that offered ultra-low latency streaming for interactivity and a full suite of features and extensions.
The Solution
Higher quality interactive webinars with better engagement
Hubilo decided to switch from their previous, unreliable vendor and implement Agora to power their webinar platform. Features like low-latency live streaming, AI-powered noise suppression, and real-time transcription enable Hubilo to offer a webinar platform with high-quality video and global reliability. Going beyond what’s typically offered in standard webinars, Hubilo wanted to add the excitement and thrill of a live event with an array of real-time engagement features like gamification, contests, polls, survey, and Q&A sessions. They also added breakout rooms, 1:1 chats and meetings, and virtual sponsor booths to encourage audience engagement and drive attendees to desired areas or pages on top of Agora’s infrastructure.
“Agora solved the reliability and quality issues we had with our previous real-time video provider. Implementing Agora’s high-quality streaming and host of interactive features allowed us to create a much more engaging webinar experience.“ – Shailesh Hegde, VP Product at Hubilo
Results and ROI
Significant reduction in customer complaints
After implementing Agora, Hubilo has managed to reduce the video freeze rate, network delay and improve the channel joining success rate. The change to Agora also increased speaker and attendee interaction while enhancing audio and video quality.
“End users enjoyed better quality. Internally we were happy with the support and the benefit of maintaining one system end-to-end made our engineer’s life easier than before. Since implementing Agora, we have seen an overall increase in adoption of our platform. We’ve received amazing user feedback around the increase in video quality and new features built with Agora” – Shailesh Hegde, VP
Product at Hubilo
Customer complaints have significantly decreased since switching to Agora and the team at Hubilo attributes the success to Agora’s interactive live streaming, noise suppression, and real-time transcription services—along with hands-on support from Agora. In addition to Agora’s existing services, Hubilo is exploring Agora’s Interactive Whiteboard, which enables speakers to upload presentations and present, and also the live captioning features.
31, Jan 2024
Anytime Fitness Expands Presence with Premier Sales Franchisee Office Launch
New Delhi: Anytime Fitness, the forefront of India’s fitness realm, proudly unveils its premier sales franchisee office in the bustling heart of the national capital. Positioned strategically at Ashoka States, Bara Khamba Road, Connaught Place, New Delhi, this corporate hub marks a pivotal milestone in the brand’s expansion journey.
In response to the exponential growth witnessed in the fitness industry, Anytime Fitness has chosen this central location to boost the sales of its franchisee business. The office, under the astute leadership of Mr. Vishal Kwatra, Director at Anytime Fitness, will serve as the exclusive point of contact for inquiries spanning across the diverse landscapes of India.
Expressing his enthusiasm, Mr. Vishal Kwatra, Director of Anytime Fitness, stated, “We are delighted to announce the inauguration of our exclusive franchise sales office in the dynamic city of New Delhi. Positioned strategically, this office is poised to become the epicentre for catering to inquiries from every corner of the nation. It resonates with our vision of making fitness universally accessible, and we are confident that this initiative will play a pivotal role in the continued growth of the fitness industry in India.”
Embodying cutting-edge facilities and a steadfast commitment to fostering a culture of well-being, Anytime Fitness has earned acclaim in the fitness landscape. The establishment of this sales franchisee office is a testament to the brand’s dedication to extending its transformative fitness solutions to a broader audience.
31, Jan 2024
North East Small Finance Bank appoints New Independent Director Mr Shrimohan Yadav
New Delhi, India, 31st Jan 2024: North East Small Finance Bank (NESFB) is pleased to announce the appointment of Mr. Shrimohan Yadav as an Independent Director to its Board. Mr. Yadav, a seasoned veteran with 36 years of extensive experience in the banking sector, including 29 years at the Reserve Bank of India (RBI), brings a wealth of knowledge and insight to NESFB.
During his remarkable tenure at the RBI, Mr Yadav contributed significantly in various capacities, including as the Chief General Manager of the Department of Regulation. His expertise spans across areas such as Supervision, Regulation, Rural Development, Financial Inclusion, and Human Resources Management. Mr Yadav played a pivotal role in major initiatives, including ownership and licensing of private sector banks, mergers and acquisitions in the banking and financial sector, reconstruction of weak banks, and governance-related matters. He has been instrumental in spearheading discussions on the privatization and divestment of public sector banks with the Government of India.
Prior to his RBI tenure, Mr. Yadav worked for 7 years with a large Public Sector Bank, focusing on credit and financing.
Mr Yadav’s appointment to the NESFB board is a strategic step towards strengthening the bank’s leadership further. His vast experience and deep understanding of the banking and financial sector are invaluable assets to NESFB as it continues to grow and serve its customers.
Mr. Satish Kumar Kalra, Interim MD & CEO, NESFB, said, “Our continuous endeavour is to fortify the bank’s leadership with an emphasis on exceptional governance and diligent oversight. The addition of Mr Yadav as an independent director to the NESFB board is a strategic move in this direction. His extensive and unparalleled experience in banking is an invaluable asset that will undoubtedly serve as a guiding force for the bank’s sustainable growth and effective corporate governance practices.”
Reflecting on his appointment, Mr Shrimohan Yadav, Independent Director, NESFB, added, “Throughout my career, I have been privileged to be associated with numerous groundbreaking initiatives in both public and private sectors. Today, NESFB finds itself at a particularly unique and pivotal point, unlike anything I have encountered in my professional journey.
The bank is uniquely positioned to drive significant transformation in grassroots banking, focusing on advancing financial inclusion and access. With its upcoming merger with slice, NESFB is set to establish a distinctly inclusive and innovative digital presence. I am honoured to contribute to this endeavour and be part of NESFB’s journey to forge a path of innovation and excellence in the banking sector.”
In December 2024, NESFB appointed Mr Satish Kumar Kalra as its Interim MD & CEO.
